Top 5 ZoomInfo Alternatives And Competitors of 2023

ZoomInfo is a leading tool in lead generation with a massive database of 15 million active companies. It offers a clear view of potential leads and a special search feature that identifies businesses interested in particular products or services.

Its effectiveness has made it popular among businesses. However, the need for alternatives becomes clear, especially when considering ZoomInfo’s high pricing and some reported drawbacks.

That’s why we’ll explore ZoomInfo alternatives in detail here, ensuring you have the information you need to make an informed choice.

Quick List of 5 Alternatives to ZoomInfo

Here’s a brief overview of all the ZoomInfo alternatives we’ll cover –

  1. Swordfish: Best for accessing accurate contact data with a unique cell phone verification system.
  2. UpLead: Best for businesses seeking a platform with a vast database and seamless CRM integrations.
  3. Lead411: Best for companies aiming to enhance conversions through precise contact data.
  4. Clearbit: Best for marketing automation and nurturing customer relationships throughout their life cycles.
  5. Lusha: Best for businesses that prioritize direct and efficient B2B outreach with enriched contact data.

Reasons to Consider an Alternative to ZoomInfo

Below, we’ve outlined some major reasons why the top alternatives of ZoomInfo are worth considering —

Cost Concerns

While ZoomInfo offers a comprehensive suite of features, its pricing might not be feasible for all businesses, especially startups or SMEs. Alternatives can provide similar functionalities at a more affordable rate.

Specific Feature Requirements

Every business has unique needs. Some might require features or integrations that ZoomInfo doesn’t offer. Exploring alternatives can help businesses find a platform that aligns perfectly with their specific requirements.

User Experience and Interface

A platform’s user interface and experience can significantly impact productivity. If teams find ZoomInfo’s interface complex or not intuitive, they might benefit from an alternative with a more user-friendly design.

Data Customization and Filtering

While ZoomInfo provides vast data, businesses might need more tailored data filtering and customization options. Alternatives might offer more granular control over data segmentation.

Integration Limitations

ZoomInfo might not seamlessly integrate with every tool or software a business uses. Alternatives could provide better compatibility with specific CRM systems, marketing platforms, or other essential business tools.

Geographical or Industry-Specific Needs

Certain businesses operate in niche markets or specific regions. It might be beneficial to find an alternative that specializes in their industry or focuses on a specific area.

Top 5 ZoomInfo Competitors: Comparison Chart

Here are five ZoomInfo alternatives compared in detail —

SoftwareFeaturesAccessibilityEase of UseUnique Aspects
Swordfish AIContact finding, Social media integration, Chrome extensionWeb, ExtensionHighAI-driven contact finding
UpLeadB2B leads, Data enrichment, CRM integrationWebModerateReal-time email verification
Lead411Sales intelligence, Trigger events, Chrome extensionWeb, ExtensionModerateProvides trigger events for leads
ClearbitReal-time data enrichment, Risk mitigation, Audience analyticsWebHighOffers audience analytics for better targeting
LushaContact finding, LinkedIn integration, Chrome extensionWeb, ExtensionHighKnown for its accuracy in providing business contacts, especially emails and phone numbers

Top 5 ZoomInfo Alternatives for Your Project Management Needs

Let’s check out the top 5 alternatives to ZoomInfo that might be just what you need for managing your projects.

1. Swordfish AI

Let’s start with Swordfish, a leading contact finding tool designed to help businesses connect with decision-makers.

Swordfish specializes in providing direct cell phone contact data in a world where platforms like ZoomInfo offer business details. This means you can reach out to the right people quickly and effectively.

Our strength lies in the accuracy of our data. We pride ourselves on having more accurate cell phone numbers than many other providers, and we always check to make sure these numbers are active. Our range of tools makes the process even smoother.

With our Chrome Extension, you can easily find contact details from websites like LinkedIn, Twitter, and more. Our Prospector tool lets you gather a list of contacts in no time. And soon, our Bombora® Intent Data will show you which businesses are ready to buy your products.

In short, Swordfish is here to make your sales and recruitment tasks simpler and more efficient.

About Swordfish AI

  • Founding year: 2015
  • Founding team: Ben Argeband
  • No. of users: 50,000

Customer Ratings

  • G2: 4.5 · ‎84 reviews
  • Capterra: 4.6 · 12 reviews

What Sets Swordfish AI Apart?

We’ve discussed a few things that set swordfish apart –

Direct Access to Decision Makers

At Swordfish, we pride ourselves on our unique cell phone contact data. It ensures that businesses can directly reach the decision-makers. Now, that’s a crucial advantage especially when compared to platforms like ZoomInfo that focus on broader business details.

Proprietary Verification System

What truly differentiates us is our proprietary cell phone verification system. This system ensures that the numbers you’re dialing are not just genuine but also active, making Swordfish an excellent choice for cold calling.

Vast Data Profiles

Our database is expansive, granting access to over 3.5 billion data profiles. As a result, businesses can access a wealth of information quickly, enhancing their outreach.

Key features of Swordfish AI

Swordfish is a platform designed to help professionals find and verify contact information. Some of its key features include:

  • Chrome Extension: This feature allows users to effortlessly extract contact details directly from platforms such as Twitter and LinkedIn. It’s a time-saver, eliminating the need to switch between tabs or applications.
  • Prospector Tool: Beyond just finding contacts, the Prospector Tool lets users generate specific dialing or email lists quickly. Its advanced filters ensure that the lists are tailored to the user’s exact needs.
  • File Upload: If you have a CRM with gaps in contact details, Swordfish has you covered. By uploading a CSV file, the platform can fill in those missing pieces of information, ensuring a more complete database.
  • Reverse Search: This is not just about finding new contacts but also about enriching what you already have. With the Reverse Search feature, you can input existing data and retrieve additional information about a particular contact.
  • API Integration: For businesses looking to scale and integrate Swordfish’s capabilities into their own applications, the API integration feature is invaluable. It ensures seamless data flow between systems.
  • Platform Availability: Accessibility is key in today’s fast-paced world. Swordfish understands this and is available as a SaaS, Web, and Cloud platform, ensuring users can access it from anywhere, anytime.

Best Use Cases of Swordfish AI

Compared to ZoomInfo, Swordfish offers more trusted and validated data. Here are a few examples of its best use cases:

  • Direct Outreach: Swordfish’s unique cell phone data allows users to bypass gatekeepers and directly reach out to decision-makers, enhancing the chances of successful communication.
  • Bulk Data Enrichment: If you have a list with missing contact details, Swordfish can swiftly fill in the gaps. This feature is especially handy for quickly updating and enriching large contact databases.
  • Real-time Validation: Nothing hampers outreach efforts like outdated or incorrect contact details. With Swordfish, users benefit from real-time connectivity checks, ensuring the contact details they access are current and accurate.
  • Advanced Prospecting: The platform’s Chrome extension is a key for those who source contacts from social platforms. With just a click, users can extract valuable data directly from profiles on platforms like LinkedIn.
  • Data Integration: For businesses with existing systems in place, Swordfish’s API ensures that its vast reservoir of data can be easily integrated, allowing for a more streamlined workflow.

Why Should You Choose Swordfish AI over ZoomInfo?

Swordfish and ZoomInfo are both powerful tools designed to help businesses extract contact information and connect with potential clients. However, Swordfish stands out with its ability to run detailed searches across social media profiles, ensuring real-time accuracy.

It integrates seamlessly with platforms like LinkedIn, Facebook, and even search engines like Bing and Google. Swordfish’s commitment to security is evident as it complies with GDPR and CCPA regulations.

On the other hand, ZoomInfo, while boasting a vast database, has been criticized for outdated data and high pricing. For businesses seeking a cost-effective, accurate, and secure contact extraction platform, Swordfish might be the preferable choice.

When it comes to the best contact finding tools, Swordfish has distinct advantages over ZoomInfo, as highlighted in the table.

Unique Cell Phone Data✔️
Real-time Cell Phone Verification✔️
Database Size3.5 billion+ profilesLarge, exact number not specified
Chrome Extension for Data Extraction✔️
Real-time Line Connectivity Validation✔️
API Integration for Scalability✔️Limited
Bulk Prospecting with Advanced Filters✔️Limited

Pros of using Swordfish AI

  • Accurate contact extraction from various platforms.
  • Integration with popular social platforms like LinkedIn, Facebook, and GitHub.
  • Connects with 200x network partners for updated contact information.
  • Bulk addition of missing emails and phone numbers.
  • Uses machine learning and premium data vendors for data accuracy.
  • Compliant with GDPR and CCPA regulations.

Cons of using Swordfish AI

  • The platform might require a learning curve for new users.
  • Pricing might be on the higher side for small businesses.


2. UpLead

UpLead is a B2B lead generation tool designed to provide users with accurate contact data. It streamlines the process of finding and connecting with potential leads, ensuring that businesses can grow their client base efficiently.

With its user-friendly interface and robust database, UpLead offers a seamless experience for sales and marketing professionals.

About UpLead

  • Founding year: 2017
  • Founding team: Will Cannon

Features of UpLead

  • Platform Availability: You can access UpLead’s features without compatibility issues across major web browsers.
  • Data Enrichment: UpLead offers tools to enrich your contact database, ensuring you have the most up-to-date and relevant information for your leads.
  • Verified Contacts: Ensures you connect with genuine leads by using accurate contact data, reducing the chances of getting outdated info.
  • Integrations: Easily integrate UpLead with your CRM system to streamline your sales process and ensure data consistency.

Pros and Cons of Using UpLead


  • Real-time email verification ensures data accuracy.
  • Direct dial numbers enhance outreach efficiency.
  • Advanced filters for targeted lead generation.
  • Seamless CRM integrations for streamlined operations.
  • Comprehensive technographic insights for better targeting.
  • User-friendly interface for easy navigation.


  • Pricing might be steep for smaller businesses.
  • Limited information on the founding team and company background.


Customer Ratings

  • G2: 4.7 · ‎708 reviews
  • Capterra: 4.7 · ‎74 reviews
  • Trustpilot: 7.7/10 · ‎39 votes

Is UpLead Better than ZoomInfo?

While ZoomInfo offers detailed business insights, UpLead stands out with its real-time email verification and direct dial numbers. This ensures that businesses not only get accurate data but also have a more efficient outreach.

It’s a ZoomInfo alternative free with advanced filters and technographic insights that enhance the lead generation process. Thus, making UpLead a strong competitor to ZoomInfo.

Our Review of UpLead

Upon exploring UpLead, we found that it’s a tool designed with the user in mind at its core.

The real-time email verification is a game-changer, ensuring that every lead you pursue is a potential opportunity, not a dead end. The direct dial numbers are a boon for sales teams, cutting down the time spent in the initial stages of outreach.

While we did find the pricing a bit on the higher side, the features offered make it worth the investment. For businesses looking for a reliable lead generation tool that offers accuracy and efficiency, UpLead is definitely worth considering.

3. Lead411

Lead411 is a dynamic B2B lead generation platform designed to help businesses with actionable and reliable contact information.

It simplifies the process of identifying and connecting with potential leads, ensuring that businesses can effectively expand their client base.

With its large database and easy-to-understand interface, Lead411 offers a seamless experience for sales and marketing professionals.

About Lead411

  • Founding year: 2011
  • Founding team: Tom Blue

Features of Lead411

  • Platform Availability: It’s primarily a web-based platform, ensuring users can access its features from any device with internet connectivity.
  • Targeted Intelligence: Lead411 provides users with actionable intelligence on potential leads, helping businesses make informed decisions.
  • Integrations: It can be integrated with popular CRM systems, allowing for seamless data transfer and improved workflow.
  • Data Accuracy: Lead411 ensures the reliability of its data, ensuring users have access to the most current and accurate contact information.

Pros and Cons of Using Lead411:


  • Real-time email verification ensures genuine leads.
  • Advanced filters for precise lead targeting.
  • Seamless CRM integrations for efficient workflows.
  • Comprehensive technographic insights for better understanding.
  • Direct dial numbers for efficient outreach.
  • User-friendly interface ensures easy navigation.


  • Pricing might be a concern for smaller businesses.
  • Limited information on the company’s background.


Customer Ratings

  • G2: 4.5 · ‎421 reviews
  • Capterra: 4.6 · ‎60 reviews
  • Trustpilot: 9.2/10 · ‎69 votes

Is Lead411 Better than ZoomInfo?

Lead411 offers genuine, human-verified lead data, making it a trusted choice for businesses. It provides detailed contact information and a unique growth intent feature to target specific companies. With its user-friendly browser extension, accessing leads becomes effortless.

While ZoomInfo has a broad database, it has faced concerns over data accuracy and cost. In comparison, Lead411’s precise data and affordable pricing give it an edge for businesses looking for reliable lead generation.

Our Review of Lead411

We were genuinely impressed with Lead411. It’s a leading platform for collecting authentic lead data, which is a game-changer for many businesses. The platform doesn’t just provide names; it offers accurate contact numbers, office details, and postal addresses.

Though there are websites for phone number lookup, direct lines save time on the initial outreach. We liked the growth intent feature, backed by sales intelligence, which helps identify target companies.

The browser extension is a nifty addition, allowing easy access to leads without juggling multiple tabs. While it has its limitations, the value it offers, especially at its price point, is worthy.

4. Clearbit

Clearbit is an advanced marketing automation platform tailored for businesses aiming to nurture and understand their customer relationships. Through its built-in tools, it identifies potential prospects.

Also, Clearbit personalizes sales interactions based on customer needs, ensuring a more targeted and efficient approach.

About Clearbit

  • Founding year: 2015
  • Founding team: Alex MacCaw, Amit Vasudev, Andrew O’Neal, Harlow Ward, Matt Sornson, and Rob Holland.

Features of Clearbit

  • Platform Availability: Offers a web-based platform, so you can access all its features and tools from anywhere.
  • Enrichment Tools: Provides tools to enrich user databases with relevant and up-to-date information, improving lead quality.
  • Dashboard: Provides a comprehensive view of marketing metrics to monitor the tracks easily.
  • Data Integration: You can easily integrate it with major CRM platforms, making it easier to manage data.
  • Business Intelligence: Offers API tools that provide businesses with valuable intelligence, aiding in decision-making processes.

Pros and Cons of Using Clearbit


  • Efficient lead management for better categorization.
  • Comprehensive dashboard for a holistic view.
  • Seamless data integration for enriched information.
  • Enhanced lead database with external data sources.
  • Real-time lead notifications for timely actions.
  • User-friendly interface for easy navigation.


  • Pricing might be a concern for some businesses.


Customer Ratings

  • G2: 4.4 · ‎602 reviews
  • Capterra: 4.5 · ‎32 reviews
  • Trustpilot: 8.4/10 · ‎65 votes

Is Clearbit Better than ZoomInfo?

Clearbit stands out as a web-enabled marketing automation tool that nurtures customer relationships throughout their life cycles. It excels in understanding customer needs, identifying prospects, and personalizing sales interactions.

On the other hand, ZoomInfo is a tool that helps sales reps connect with potential customers by providing detailed company and contact information. While both tools offer unique features, Clearbit might have the advantage when it comes to marketing automation and personalization.

However, it’s essential to consider specific business needs and evaluate both tools before making a decision.

Our Review of Clearbit

After exploring Clearbit, we realized it’s not just a simple data tool. Clearbit provides a comprehensive method for understanding and addressing customer needs. The way it identifies prospects and tailors sales interactions stands out as particularly noteworthy.

The platform feels intuitive, and its features, like lead management and data integration, are designed to simplify business processes. From our analysis, it seems like a tool that’s been built with the user in mind, and it’s hard not to appreciate the thought that’s gone into it.

If you’re looking for a tool that goes beyond just providing data and focuses on building and nurturing relationships, Clearbit might be worth a shot.

5. Lusha

Lusha stands out as a powerful solution for those in the B2B sector, aiming to simplify the task of identifying and engaging with business contacts.

It effortlessly fits into your existing workflow, offering precise contact information, which empowers companies to confidently approach potential leads.

With a user-friendly interface combined with its comprehensive capabilities, Lusha proves to be an indispensable tool for those in sales and marketing roles.

About Lusha

  • Founding year: 2016
  • Founding team: Assaf Eisenstein, Yoni Tserruya

Features of Lusha

  • Contact Data Management: Offers a straightforward way to store and find contact details, making it easy to access important information.
  • Multivariate Filtering: You can narrow down searches using various criteria in Lusha, ensuring they find the right contacts quickly.
  • Data Enrichment: Adds more details to existing contact data, giving users a fuller picture of their leads.
  • Lead Ingestion: New leads can be easily added and managed in Lusha, streamlining the process of tracking potential clients.
  • Lead Scoring: Lets users rank leads based on importance, helping prioritize which ones to engage with first.
  • Open API: Can connect with other software tools, making it versatile in different tech setups.
  • Analytics and Reporting: You can get a clear view of their lead interactions and data reports in Lusha, helping them make informed decisions.

Pros and Cons of Using Lusha


  • Enables enhanced productivity and outreach.
  • Offers performance-enhancing features.
  • Reliable and consistent data provision.
  • Unique features tailored for B2B engagement.
  • Continual product improvements.
  • Comprehensive data management tools.


  • Pricing can be a concern for some users.
  • Some features may have a learning curve.


Customer Ratings:

  • G2: 4.3 · ‎1,392 reviews
  • Capterra: 4 · ‎354 reviews
  • Trustpilot: 2.5 · 535 reviews

Is Lusha Better than ZoomInfo?

While ZoomInfo is a well-established platform in the sales intelligence domain, Lusha offers a unique approach to B2B engagement.

Lusha’s strength lies in its enriched contact data, ensuring businesses can make more targeted and meaningful interactions.

Its user-friendly interface and tailored features make it a top choice for businesses looking for a more personalized approach to sales and marketing, making it one of the top alternatives to ZoomInfo.

Our Review of Lusha

After diving into Lusha, we’ve come to see its immense value in the B2B space.

The platform’s commitment to delivering detailed contact information stands out, enabling businesses to build deeper, more impactful relationships.

Its user-friendly layout, combined with a range of robust tools, positions it as an essential asset for businesses aiming to enhance their sales and marketing game.

Whether you’re a startup or an established enterprise, Lusha promises to bring value to your outreach efforts.

How to Choose the Best ZoomInfo Alternatives for Your Business

Choosing the best alternative depends on what aligns with your business’ needs and goals. However, you should keep the below points in mind to get the best one.

  • Cost Considerations: Assess your budget and compare the pricing of alternatives. Some tools might offer more value for a lower price, making them a cost-effective choice.
  • Feature Requirements: Determine the specific features your business needs. Some tools might have unique offerings that align better with your requirements.
  • User Experience: Opt for tools that provide an intuitive and user-friendly interface. A good user experience can enhance productivity and reduce the learning curve.
  • Data Customization and Filtering: Choose a tool that allows you to customize and filter data according to your business needs. This ensures you get the most relevant information.
  • Integration Capabilities: Ensure the tool can seamlessly integrate with other platforms and tools you use. This will enhance workflow and data synchronization.
  • Geographical or Industry-Specific Needs: If your business operates in a specific region or industry, opt for tools that cater to those specific needs for more targeted results.
  • Customer Ratings and Reviews: Look at customer feedback and ratings. This can give you insights into the tool’s performance and reliability.


After a thorough examination of various ZoomInfo Alternatives, it’s crystal clear that platforms like Swordfish, UpLead, Lead411, Clearbit, and Lusha each bring their unique strengths to the table.

While some shine in offering direct access to decision-makers, others stand out with their marketing automation capabilities.

Although ZoomInfo features a vast database, concerns surrounding its accuracy and pricing can’t be overlooked. It’s essential for businesses in the B2B sector to invest in a tool that aligns with their specific needs.

We hope our analysis has provided clarity and will assist you in making an informed choice for your business’s success.

Frequently Asked Questions

What is ZoomInfo?

ZoomInfo is a comprehensive business database that provides detailed profiles on businesses and professionals, aiding in lead generation and sales efforts.

Who’s the main competitor of ZoomInfo?

Lead411 is a leading competitor to ZoomInfo. It offers verified emails, direct dials, and features to identify potential clients.

Does Lusha offer a free version?

Yes, Lusha provides a free plan with 5 prospect emails or phone numbers every month. They also have paid plans starting at $39/month, which can be canceled anytime.

What does Clearbit do?

Clearbit creates business intelligence tools through application program interfaces for businesses.

Can ZoomInfo be integrated with other platforms?

Absolutely. ZoomInfo can be connected with various CRM and sales tools to improve workflow and data sharing.

33 thoughts on “Top 5 ZoomInfo Alternatives And Competitors of 2023”

  1. Here you helped me a lot, really, this is a great Zoominfo review. Although I am already using other contact finder tools such as Lusha, Swordfish, and ContactOut (which are very efficient). I was curious to know more about this tool. Thank you for sharing.

  2. I work with a Recruiting team for a big company. My team already tried ZoomInfo and honestly, we weren’t impressed. We want to test DiscoverOrg, Clearbit, and Swordfish to see which one fits our needs.

  3. Zoominfo is going on my list of tools I need to try. Currently, I use Swordfish and it makes my work a lot easier. Plus, it is really efficient. However, it’s never bad to have other options.

  4. Excellent information about ZoomInfo. Honestly, I have never used it, so I was just looking for information about this tool. Thank you for explaining in detail, this review is very informative and helped me have a better picture of Zoominfo.

  5. In my opinion, Zoominfo is not worth it. It’s not that it is a bad tool but to date, there are more effective tools and apart from the fact that they are cheaper they have better results.

  6. This tool is very helpful since it leads me to find what I´m looking for. Thus it makes my work easier. Even though it´s a bit expensive it is worth it.

  7. I wasn’t sure about trying Zoominfo but now I am more confident. I understand everything better because this article shows it in detail and is very well explained. Thanks.

  8. Although her prices are expensive. If we compare price and quality, Zoominfo is undoubtedly the best option.

  9. We might need something like this in the company where I work. However, I’ll keep checking other possibilities. Thank you for sharing.

  10. Thanks for the information on Zoominfo. Just another tool to find and connect with your customers.

  11. Zoominfo seems to be a great tool. I am sure it works. However, it also seems like going into a pricing war where everyone loses in the end.

  12. I learned many things about Zoominfo. I’ve heard it is expensive but it is really worth it. But honestly, I have never tried it.

  13. An excellent platform that helps us find that ideal client for our company. However, nowadays there are new tools that offer you a better service for a lower cost.

  14. Thanks for this zoominfo review. This answered a lot of my doubts. I will probably try this tool later.

  15. After evaluating several options for my small business and then testing ZoomInfo, I am disappointed with this tool. To be honest it is very expensive for what it offers. I mean, they are cheaper options for the same results.

  16. Great zoominfo review. I used it for a while in the past and I will not deny that it helped me connect with potential clients. However, recently I found out there are other contact finding tools that offer you the same or more for a better price.

  17. I really appreciate the time you spend making this article. Thanks for this valuable information, very useful.

  18. I didn’t know about the zoominfo chrome extension. This is really helpful. Amazing article as always.

  19. Thanks for this info regarding Zoominfo. I want to do a free trial but I heard it is expensive? Does anyone know what the pricing is for Zoominfo?


  20. I have used zoominfo for a long time and I haven’t been completely satisfied for many factors. Recently, I started using Swordfish and to be honest I’m impressed with the great info for a better and more considerable cost.

  21. I’ve tried most of the ZoomInfo Alternatives tools. And so far Swordfish is the most useful one that works best in my experience.

  22. I work with a Talent Acquisition team for a Fortune 1000 company. We’ve tried and used several platforms like ZoomInfo, Lusha, and RocketReach. We’re testing Swordfish AI right now.

  23. Previously our company was only using Zoominfo but you shared some other important ones. We started using Lusha and Swordfish because of the high cost of Zoominfo. We found that if Lusha doesn’t find the contact information for a particular search, Swordfish usually does. This combination seems to be working well for us for about 50% less cost than Zoominfo. Zoominfo has been great other than it being expensive.

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