ZoomInfo Pricing, Alternatives, & Overview: Is ZoomInfo Worth in 2024?

If you’ve already made up your mind about ZoomInfo or are just weighing your budget options with other tools, you’re in the right spot. So, how much does ZoomInfo cost?

ZoomInfo pricing structure is based on features, database access, and user count. However, we found out that mostly it offers four plans. The Professional plan is priced at roughly $14,995 per year. Next, you’ll pay about $24,995 for the Advanced plan. Lastly, the Elite plan costs around $39,995 and the Elite+ plan $47,500 a year.

Now, curious about how the cost of ZoomInfo can change your sales strategy without breaking the bank? Well, that’s what we’ll cover today and help you to pick the perfect plan for your business needs.

Key Takeaways

• ZoomInfo Free Plan: A basic entry-level option for you to experience ZoomInfo’s capabilities with limited access and features.
• Paid Plans: The Professional plan costs about $14,995 a year. Then comes the Advanced plan with an annual fee of around $24,995. Next, the Elite plan is at about $39,995 annually. Finally, there is the Elite+ plan, which is $47,500 a year.
• Consult with ZoomInfo Sales Rep: To make sure you’re getting exactly what you need, it’s wise to talk directly with ZoomInfo’s sales team. They can help you pick the perfect plan by looking at your specific requirements. 

What is ZoomInfo?

ZoomInfo is a powerful B2B platform designed for businesses to find detailed information about other companies and professionals. It helps you focus your sales and marketing efforts by providing data such as contact details, company information, and indicators of potential customer interest. 

ZoomInfo gathers information from many sources like public records, business websites, and its own unique methods. This process creates a huge database of business contacts with over 321 million profiles of professionals and companies.

Besides, you get access to a wide range of details, including contact size, info, background, and updates on their technology. This information helps you focus your marketing and sales efforts more effectively.

You also get data-driven insights on how active potential leads are online and any recent news about them. This helps you understand what they’re interested in and how you might approach them. With ZoomInfo, you can save time and effort in finding new leads and focus more on selling and marketing strategies.

Moreover, ZoomInfo keeps its data fresh and reliable through regular updates and checks. Therefore, you always have the latest and most relevant information to work with.

ZoomInfo Pricing Breakdown 

ZoomInfo’s pricing isn’t publicly disclosed, but the question remains about how much ZoomInfo costs.

We’ve taken a fresh look at ZoomInfo’s pricing model details and here’s the latest scoop. From 2021 to May 2022, which is pretty much similar to 2023, but cheaper than what you’ll find in 2024, ZoomInfo offers several pricing and plans. If you’re checking out the Professional plan, it’ll cost you $14,995 each year. 

The Advanced plan goes for $24,995 annually. And for the full suite, the Elite plan is on offer for $39,995 a year. If you want to take it to the next level, get the Elite+ plan for $47,500 a year.

Keep in mind that ZoomInfo subscription pricing in 2024 are based on signing up for a year with ZoomInfo. Plus,the price you pay may differ depending on features and functionalities.

Plans	Annual Cost	Users	Credits	Key Features
Professional	$14,995	3	5,000 annual; 2,000 monthly	Basic demographic and firmographic details, plus some additional features
Advanced	$24,995	3	10,000 annual; 1,000 monthly	Includes Professional features plus more granular data like technographic
Elite+	$47,500	9	90,000 bulk data credits; 10,000 monthly credits	Access to global data, Email verification with Neverbounce.

To know ZoomInfo’s pricing plans per user in more detail, you should consult ZoomInfo directly.

How is ZoomInfo Cost Calculated? Factors Affecting The Pricing

When figuring out how much ZoomInfo will cost you, there are a few things to consider considering the cost of ZoomInfo in 2024:

• Credits: ZoomInfo pricing is based on the number of your credit consumption. You need these credits to look up contact and company details in ZoomInfo. More in-depth information costs more additional credits.
• Number of Users: The price changes based on how many people on your team need to use ZoomInfo. More users mean a higher price.
• Plan Features: What you need ZoomInfo for also affects the cost. If you want access to special data, like company technologies or potential client interest levels, you’ll pay more for those premium features.
• Contract Length: How long you agree to use ZoomInfo can also change the price. Usually, the longer your commitment, the less you pay annually.
• Extra Services: ZoomInfo pricing depends if you add more services, like market reports or software integration. By adding them, it’ll increase your cost too.

ZoomInfo Free Plan

ZoomInfo offers a free trial also known as ZoomInfo lite, but it’s for a short time, 4 to 14-day trial. In fact, they explain the trial details when you contact them. There are only a few features like 10 contacts lookup, which is good if you just want to check it out. 

However, we did the hard work for you, and here’s a quick look —

Key Trial Feature:

• You can look up to 10 contacts.
• The trial seems designed for a single user to test the service.
• This trial is more about trying the contact search feature than storing data.

Best for: Anyone looking to see what ZoomInfo can do before deciding on a paid plan.

What You Get with Free Plan —

• A broad database of contacts and companies
• Filter options to refine your searches
• Tools to automate your sales process
• Insights based on real sales call data
• Comprehensive marketing solutions
• Tools for cleaning and organizing your data
• Efficient lead routing
• Services for finding and reaching out to potential hires

Benefits of the Trial —

• A sneak peek at the quality of ZoomInfo’s database
• A chance to try out the search function

Trial Limitations —

• Only lasts 4 to 14 days, including weekends
• You’re limited to 10 contact lookups
• You have to share your contacts with ZoomInfo to use the trial

ZoomInfo’s trial offers a quick look at its capabilities but is very limited in scope, especially in terms of time and the number of contacts you can access. To fully take advantage of what ZoomInfo has to offer, moving to one of their paid plans would be necessary.

ZoomInfo Professional Plan        

The Professional Plan at $14,995 per year for small to medium businesses offers advanced search, integration, and enriched data targeting. Its features include My Records, ListMatch, Tagging, Integrations, Enrich, and more. Best for improving sales and marketing strategies. 

• For Annual Billing: $14,995 each year
• Bulk Credit Fees: Ranges from $0.60 per credit for 5000 credits to lower rates for larger purchases.

Key Features:

• Access to My Records Only, ListMatch, Tagging, Integrations, Enrich, and optional add-on features like World Wide Data and FormComplete.

Minimum/Maximum Number of Users: Unlimited, with specific pricing tiers for 3 users.

Best for: Small to medium-sized businesses looking for advanced search capabilities and integration options to improve their sales and marketing strategies.

A Bullet List of All the Features in the Professional Plan:

• Access to Base Platform
• 5000 Annual Bulk Credits
• 2000 recurring views per user per month
• Optional add-on features —
  • World Wide Data
  • FormComplete (Includes 5000 Bulk Credits)
  • InboxAI Premium
  • NeverBounce (1 Million Verifications)
  • User Fees at $1500 per user
• My Records Only
• ListMatch
• Tagging
• Integrations
• Enrich
• Accuracy Score
• NeverBounce Email Verification Checks (Additional Cost)
• FormComplete (Additional Cost)
• InboxAI Premium (Additional Cost)
• Compliance API (Additional Cost)
• Company Profiles
• Contact Profiles
• Direct Phone & Verified Email Address
• Notice Provided Date

Pros of the Professional Plan:

• Comprehensive search features
• Integration capabilities
• Access to enriched data for better targeting

Limitations of the Professional Plan:

• Additional costs for certain features like NeverBounce Email Verification Checks
• Might be over-featured for very small businesses or startups

ZoomInfo Advanced Plan

The Advanced Plan at $24,995 per year for medium to large businesses includes all Professional features plus Alerts, WebSights, Events, and more. It’s designed for 5 users, offering real-time buying intent signals and data enrichment tool. 

• For Annual Billing: $24,995 annually
• Bulk Credit Fees: Offers competitive pricing for bulk credit purchases, ranging from $0.60 to $0.20 per credit depending on the volume.

Key Features:

• Includes all professional plan features plus alerts, web sight, events, news, enhancement, and additional features like attributes and intent.

Minimum/Maximum Number of Users: 3 users.

Minimum/Maximum Number of Users: No explicit minimum; pricing adjusts for 21+ users.

Best for: Medium to large businesses that require comprehensive insights and alerts on potential customers, along with advanced data enrichment features.

A Bullet List of All the Features in the Advanced Plan:

• All features from the Professional plan
• Base Platform access with improved data management tools.
• 10000 Annual Bulk Credits and 1000 Monthly User Credits.
• 2000 recurring views per user per month
• User Fees at $2500 per user.
• Bulk Credit Discounts for large credit purchases.
• Unique add-ons —
  • Attributes for advanced data categorization.
  • Intent for understanding customer intentions.
  • Compliance API for regulatory adherence.
  • 6 Topics Signal Unlimited and more.
• Alerts
• WebSights
• Events
• News
• Enhance
• View Customization
• Master Suppression
• Monthly Credits
• Do Not Call
• Technologies
• Org Charts
• Scoops
• Funding
• Education & Employment History
• Locations & Hierarchy
• Web References
• Mobile Phone & Personal Email

Pros of the Advanced Plan:

• Advanced alerting and event tracking
• Enhanced customization and suppression options
• Access to a wide range of detailed data points

Limitations of the Advanced Plan:

• Higher cost compared to lower-tier plans
• Complexity of features may require a learning curve

ZoomInfo Elite Plan

Elite plan starts at $34,995 per year for up to 5 users, including AI-generated customer profiles, workflow automation, and email verification. It’s ideal for large enterprises requiring in-depth sales insights and advanced integration capabilities.

• For annual billing: Elite Plan starts at $34,995 annually.
• For monthly billing: ZoomInfo usually offers yearly contracts but can allow quarterly payments if asked. They don’t have a monthly payment plan, but you can divide the yearly cost by 12 to figure out monthly expenses.
• Bulk Credit Pricing: Affords lower costs for bulk credit purchases, decreasing to as low as $0.20 per credit with increased volume.

Key Features

• Ideal Customer Profile Score
• AI-Generated Ideal Customer Profile
• Workflows
• NeverBounce Email Verification Checks
• FormComplete
• InboxAI Premium
• Compliance API

Minimum/Maximum Number of Users: 10 users.

Best for: Enterprises or sales teams that require broad data access, advanced features like AI-generated profiles, and extensive integration capabilities.

A Bullet List of All the Features in the Elite Plan —

• Comprehensive access to the Elite platform for advanced data management.
• 10000 Annual Bulk Credits plus 1000 Monthly User ZoomInfo Credits.
• 57,000 bulk data credits
• Structured User Fees at $2500 for each member.
• Reduced rates for extensive bulk credit acquisitions.
• Exclusive add-ons —
  • Engage for interactive data engagement.
  • 12 and 50 Topic Signal Unlimited for extensive market insights.
  • Enrich, including 25000 Bulk Credits, for data enrichment.
  • AI-Generated Ideal Customer Profile
• Workflows automation
• NeverBounce Email Verification Checks
• Advanced FormComplete
• Premium InboxAI
• Compliance API for regulatory adherence
• Extensive data access including company profiles, contact profiles, direct phone & verified email addresses
• Advanced search capabilities and alerts
• Integration capabilities with CRM and other platforms
• Monthly User Credits for data access and utilization

Pros of the Elite Plan —

• Comprehensive data access for detailed market analysis
• Advanced AI and machine learning capabilities for sales insights
• Workflow automation to simplify sales pipeline
• High-level integration with existing systems

Cons of the Elite Plan —

• High cost may not be feasible for smaller companies or startups
• Limited to up to 5 users, additional costs for more users

ZoomInfo Elite+ Plan

The Elite+ Plan offers a subscription for $4,000 monthly or $47,500 annually, designed for 9 users. It includes 90,000 bulk data credits, 10,000 monthly credits, 9,000 recurring credits, global coverage (excluding GDPR regions), and Neverbounce email verification.

• For Annual Billing: $47,500 per year, breaking down to approximately $4,375 per month.
• For Monthly Billing: $4,000 per month.

Key features 

• Email verification with Neverbounce
• Extensive data credits
• Global data coverage
• Fixed number of users

Minimum/Maximum Number of Users: 9 users

Best for: Larger teams within medium to large organizations who require extensive data access and verification capabilities across a global network. Especially valuable for businesses in marketing, sales, and data analytics that process and verify large volumes of data.

A Bullet List of All the Features in the Elite Plan —

• 90,000 bulk data credits.
• 10,000 monthly credits.
• 9,000 monthly recurring credits.
• Coverage includes all GDPR countries.
• Email verification through Neverbounce.

Pros of the Elite+ Plan

• Opting for annual billing can significantly reduce the overall cost.
• Bulk and monthly data credits support extensive data operations.
• Global access to data is ideal for multinationals.

Cons of the Elite+ Plan

• Limiting users to exactly 9 doesn’t flexibility to grow or shrink.

ZoomInfo SalesOS Pricing

ZoomInfo SalesOS offers you two primary subscription options to boost your sales and data management efforts. You can choose the Advanced package for $24,995 per year or opt for the Elite package at $34,995 per year. 

They offer basic tools for data access and outreach in the Advanced package as well as deeper insights and analytics in the Elite package.To make your SalesOS experience even better, it provides a range of Premium Add-On features and Data ZoomInfo AddOns.

With these improvements, you’re able to customize the service exactly to your needs.

Category	Add-On	Base Price	Additional Seat Cost
Premium Add-Ons	Engage	$5,000	$2,400
	Chorus	$8,000	$1,200
	Enrich	$15,000	Not disclosed
	FormComplete	$12,000	Not disclosed
Data Add-Ons	6 Intent Topics (Advanced Only)	$5,000	Not disclosed
	Custom Intent (Elite Only)	$5,000	Not disclosed
	Global Data	$10,000	Not disclosed
Bulk Data Credits	10,000 Credits	$5,500	Not required
	25,000 Credits	$11,250	Not required
	50,000 Credits	$17,500	Not required
	100,000 Credits	$32,000	Not required

ZoomInfo API Pricing      

ZoomInfo’s API helps you find new leads and prospects, starting at a yearly cost of $50,000. A former ZI employee shared on Reddit that, despite working there for more than 4 years, selling this high-level service was rare.

If you’re interested in just improving the details of your existing contacts, ZoomInfo has a solution for that, too. Within the HubSpot App Marketplace, you can access ZoomInfo’s contact enrichment API for $5,000 a year. 

This service is designed to add more depth to the information you already have in your contact database.

Key Benefits of ZoomInfo 

ZoomInfo is a B2B platform that offers several key benefits for businesses. It provides in-depth and accurate contact information, building up lead generation and targeted marketing efforts. 

Here are a few more benefits to understanding what ZoomInfo is all about. 

Expansive Database

ZoomInfo provides access to a vast database containing detailed information about companies and professionals. This wealth of data is invaluable for market research and outreach, helping businesses identify potential opportunities.

Accurate Contact Information

The platform offers precise and up-to-date contact details, ensuring that your marketing and sales efforts are directed toward the right individuals. This accuracy improves the efficiency of your outreach campaigns.

Lead Generation Enhancement

ZoomInfo simplifies the process of identifying potential customers, which is a critical aspect for sales teams. Its large database and advanced search capabilities make it easier to find and connect with leads.

CRM Compatibility

ZoomInfo smoothly integrates with existing CRM (Customer Relationship Management) systems like Salesforce, Zoho, HubSpot, Microsoft Dynamics 365, etc. This integration ensures that your contact data is synchronized and readily available for your marketing and sales teams.

Buyer Intent Insights

The platform goes beyond basic contact information and also identifies potential buyers who are showing readiness to make a purchase. With this insight, businesses can tailor their sales strategies to be more effective.

Up-to-date Information

ZoomInfo regularly updates its database to maintain the relevance and accuracy of contact lists. This commitment to data quality improves the effectiveness of your outreach efforts, as you can rely on the information being current.

Data Privacy and Security

Now, where data privacy is critical, ZoomInfo takes security seriously. They follow strict standards, such as GDPR, CCPA, and SOC2 Type 1 Compliance, to ensure the data you use is safe and complies with global laws. So, you have confidence in your outreach efforts and make informed decisions.

When Should I Pay for ZoomInfo? 

ZoomInfo is a leading B2B platform offering several pricing and plans to help you improve your outreach efforts. That said, you must have a clear understanding when to invest in ZoomInfo straightforward and relatable —

Just Starting Out

If you’re just starting your business journey, it’s all about getting to know who your customers could be and understanding the playing field. 

ZoomInfo is like a gold mine for this stage. It gives you quick access to a vast pool of potential clients and crucial insights into your market, setting you up for a solid start.

Experiencing Growth

Once your business begins to pick up steam, the goal is to keep that momentum. This is where ZoomInfo comes into play with its powerful insights and analytics. 

It helps you identify and focus on the leads and opportunities that have the best chance of fueling your business growth, ensuring you don’t lose pace.

Ready to Expand

Ready for the big league? Whether you’re looking to expand your operations or tap into new markets, ZoomInfo is an important ally. Its huge database and detailed sales and marketing tools are super valuable. 

You’ll want to use all that data to reach further and make a big splash efficiently. ZoomInfo offers the tools and scalability you need for these big steps. 

Features of ZoomInfo

ZoomInfo is a well-known platform offering a range of features to help sales and marketing professionals manage the lead generation process. Here’s an overview of its key functionalities –

ZoomInfo SalesOS

ZoomInfo SalesOS improves your sales team’s productivity by offering tools to speed up your sales process and increase revenue. It helps you find and connect with potential buyers using company insights and one of the largest contact databases. 

Buyer Intent and Website Visitor Tracking help you identify and engage early-stage prospects, enhancing your sales strategy.

ZoomInfo MarketingOS

ZoomInfo MarketingOS helps marketers target and convert their ideal customers effectively. It uses detailed market insights and real-time data to grow your pipeline. 

You can launch targeted campaigns using signals that show who’s ready to buy. It integrates sales and marketing efforts, ensuring your campaigns reach high-intent customers accurately.

ZoomInfo OperationsOS

ZoomInfo OperationsOS simplifies data management, making sure your data is always ready for action. It cleans and enriches your data, removes duplicates, and scores leads to prioritize them better. With this tool, your sales and marketing teams can access the most accurate and valuable data.

ZoomInfo ReachOut 

ReachOut is a Chrome browser extension from ZoomInfo that makes finding leads a breeze. As you surf the web, you can instantly find detailed info about potential leads. It’s a game-changer for sales and marketing pros who want to find new prospects without leaving their browser.

ZoomInfo Engage 

ZoomInfo Engage is all about making sales teams’ lives easier. With customizable sequences, it helps you track how your outreach and follow-ups are doing, helping you fine-tune your approach to win more deals.

ZoomInfo FormComplete and FormComplete+

FormComplete is a powerful tool from ZoomInfo simplify how you handle web form data. They cut down on mistakes and improve data quality. With FormComplete+, you can even auto-fill custom fields and manage form submissions automatically, making it easier to turn visitors into leads.

ZoomInfo Enrich 

ZoomInfo Enrich improves your contact list by adding missing details like email addresses, phone numbers, and job titles. It ensures your marketing and sales efforts hit the mark, making your outreach more accurate and effective.

ZoomInfo InboxAI 

InboxAI transforms your email marketing by making your emails smarter and more personalized. It digs into how your email campaigns perform, giving you valuable insights to tweak your strategies for better results. This means more engaging emails and higher conversion rates.

ZoomInfo WebSights 

WebSights gives you a detailed look into who’s visiting your website, including their demographics and behavior. This info helps you tailor your website and content to better match what your audience is looking for, leading to more engagement and conversions.

ZoomInfo Sales Insights

Sales Insights is crucial for sales teams, offering key info like company revenue and employee numbers. It helps you spot opportunities and connect with the right people more smoothly, improving your sales process.

ZoomInfo Intent

Intent lets you pick search queries that matter to your sales and marketing and get updates on companies looking for what you offer. It’s great for understanding what potential customers want, helping you tailor your outreach to meet their needs.

ZoomInfo Scoops

Scoops gives you the lowdown on timely events within companies, like leadership changes or new funding. This means you can reach out at just the right time, making your sales efforts more effective.

ZoomInfo Chat

Chat combines ZoomInfo’s vast B2B database with live chat features, letting your team have informed chats with site visitors. You can qualify leads faster and convert them faster this way.

ZoomInfo Chorus

Chorus uses conversation intelligence to improve your sales by analyzing talks with prospects. It spots what works and offers tips to improve your sales conversations, leading to better sales outcomes.

Is ZoomInfo Worth The Price?

Yes, ZoomInfo is worth the price because of its extensive database, accurate data, and unique features like real-time data updates and global coverage. If you’re involved in B2B sales or marketing, ZoomInfo’s compatibility with CRM systems and ease of use will be invaluable.

In addition, it provides insights into the optimal timing for customer engagement and focuses on data security. If your budget or needs are specific, ZoomInfo competitor may meet them better. These alternatives could offer comparable databases and analytical tools at a more affordable cost. 

Consequently, while ZoomInfo offers a variety of features and high-quality data, it’s important to compare different services like ZoomInfo to find one that is right for you. That way, you’ll be able to figure out whether ZoomInfo is worth it for you or not.

What is ZoomInfo’s Pricing on Reddit?      

Reddit has been buzzing with conversations about how much ZoomInfo costs, showing that prices vary widely depending on what businesses need and how many users they have. Let’s dive into the details shared by users about the platform fee —

Initial Costs

According to a ZoomInfo rep, the starting price is $15,000 a year for three users. They made it clear that ZoomInfo doesn’t cater to individuals needing just one account, establishing a base price for small teams.

Lowest Price Seen

The smallest price once mentioned was $1,800 for one user and 1,000 contacts back in 2017. But, a ZoomInfo representative more recently stated that the lowest price now is $15,000, indicating a significant jump in how much the minimum package costs compared to a few years ago.

Middle-of-the-Road Pricing

Another ZoomInfo customer spends $40,000 a year for 2,000 credits per user each month, adding up to 180,000 credits a year for 12 users. This averages out to a little over $3,000 per user per year, suiting businesses that need a good amount of data but not as many users as the largest plans.

Options for Large Teams

A user mentioned paying more than $140,000 annually for a subscription that includes over 100 users and gives them access to more than 2.4 million business contacts. This plan is designed for big companies that need a lot of data to find new leads.

Stability Over Time

Looking back, a 2019 user reported that their cost was about $12,000 for four users and 19,000 credits. It shows that ZoomInfo’s prices have stayed pretty consistent, with only small changes here and there.

These Reddit posts give us a clear picture of the different pricing tiers ZoomInfo offers, from smaller teams to large corporations, and how these prices have changed.

What Packages Does ZoomInfo Offer?

ZoomInfo offers multiple specialized packages namely SalesOS, MarketingOS, and TalentOS, each designed to meet specific needs. 

SalesOS

If you’re in sales, SalesOS can help speed up your sales process by giving you accurate contact details. Each year, ZoomInfo users spend $30,000 on the SalesOS platform.

Plus, it offers insights into companies and tools to engage better with potential buyers. 

MarketingOS 

For marketing professionals, MarketingOS provides vital contact information and insights. Besides, you get digital advertising tools to help you turn leads into sales and improve your marketing results. 

TalentOS 

If you’re hiring, TalentOS is for you. It helps you find candidates faster with its advanced search and insights, making it perfect for HR professionals looking to efficiently meet their hiring targets. Each package is specifically created to boost performance in its specialized area.

ZoomInfo Chat

If your company has around 200 employees, you’ll find that ZoomInfo Chat costs between $15,600 and $31,400 each year. For larger teams of about 1,000 members, the price increases to between $23,100 and $48,900. 

If your organization exceeds 1,000 employees, expect to pay from $41,700 to $88,000 annually. This package is suitable if your company relies heavily on live communications and needs an efficient, scalable chat solution.

ZoomInfo Enrich

ZoomInfo Enrich tailors its pricing based on your company’s size. For smaller businesses with around 200 employees, the annual cost ranges from $20,600 to $37,300. 

If you have 1,000 employees, the fees range from $31,900 to $66,400. Companies larger than 1,000 employees will see prices between $89,400 and $140,400. Companies that need to update customer or prospect data regularly can use this service.

UserZoom

UserZoom offers tools for improving user experience, with prices adjusted for company size. If you have 200 employees, you would pay between $14,400 and $29,800 per year. For a workforce of 1,000, the fees range between $23,600 and $46,300. 

Companies larger than 1,000 employees are looking at an annual cost between $57,000 and $117,100. This option is best for companies focusing on user experience research and testing, aiming to optimize user interactions.

Swordfish AI is the #1 ZoomInfo Alternative 

Swordfish AI stands out as a powerful prospecting tool, offering distinct advantages in data intelligence tools. Plus, we offer a proprietary verification system that ensures you’re getting top-notch, reliable data, something you’ll want when every lead counts. 

Besides, with an impressive 3.5 billion profiles at your fingertips, we outpace ZoomInfo, especially if you need a massive scale of data to sift through. 

Plus, Swordfish AI provides unique access to cell data and expert sales reps, offering personalized attention that can be crucial for your campaigns.

Most importantly, Swordfish AI’s partnership with over 200 data providers makes us among the top intent data providers. 

ZoomInfo vs Swordfish AI: A Quick Comparison Table

Let’s get into a side-by-side comparison with ZoomInfo

Features	Swordfish AI	ZoomInfo
Pricing	Custom pricing available	Custom pricing available
Free Trial	Offers a free trial	4 to 14 days trial
Demo	Provides a demo without sign up	Doesn’t provide
Database Size	3.5 billion profiles	321 million professional contacts at 104 million companies
Chrome Extension	LinkedIn, Dribble, Twitter, Facebook groups and profiles.	LinkedIn
Intent Data	Includes Bombora® Intent Data	Intent engine triggers signals tracked from a network of 210 million IP to Org Pairings.
CRM Integration	Salesloft, Salesforce, LOXO, Outreach, Zapier, Lever, etc.	Salesforce, Zoho, HubSpot, Microsoft Dynamics 365, etc.

Why Should You Choose Swordfish AI Over ZoomInfo?

Go for Swordfish AI to get straight to the heart of unique contact details and benefit from instant verification, putting us ahead of ZoomInfo in both accuracy and productivity.

Direct Access to Personal Contact Information

Swordfish AI stands out by offering you exclusive cell phone numbers and high-quality business email addresses. If you’ve noticed ZoomInfo’s contact list is missing these critical direct lines, vital for quick talks with key players, Swordfish AI has got you covered.

Instant Verification of Contact Information

Swordfish AI steps up where ZoomInfo lacks, with real-time checks on contact details. This process guarantees an 82% success rate on the first dial and a 95% overall accuracy on profile details. 

It’s how Swordfish AI solves the need for up-to-date and reliable data, a common issue for ZoomInfo users.

Improving Your Work Efficiency

We address a significant need for ZoomInfo users by ensuring you can quickly reach decision-makers. If you’re looking for ways to set up meetings and find qualified leads more effectively, Swordfish AI focuses on giving you validated and precise phone numbers to make this happen.

Straight to The Decision-Makers

Getting past gatekeepers to reach the people who make decisions directly can be tough with ZoomInfo. Swordfish AI is designed to overcome this hurdle, providing you with data that guarantees direct contact with your most valued prospects. It’s essential for those who have struggled to connect using ZoomInfo’s database.

Try Swordfish Ai

ZoomInfo Pricing Comparison with Alternatives 

Before we introduce you to top ZoomInfo alternatives, let’s quickly see how their features and pricing stack up mainly against ZoomInfo’s pricing structure.

Features	ZoomInfo	Lusha	UpLead	Lead411
Free Trial	4 to 14 days trial	Free 5 email credits monthly	7 days, 5 free basic credits	7-day free trial with 50 exports
Pricing Model	Professional: $14,995 (Annually 5,000 credits) Advanced: $24,995 (Annually 10,000 credits) Elite: $34,995 (57,000 bulk data credits) Elite+: $47,500 (90,000 bulk data credits)	Pro: $39 a month (40 email credits) Premium: $69 a month (80 email credits) Scale: Custom	Essential: $99 (170 credits) Plus: $199 (400 credits) Professional: Custom	Basic Plus Unlimited: $99  Enterprise Limited: Custom
Database Size	321 million professional contacts at 104 million companies	50 million enterprise business profiles and 44 million SMB business profiles	Over 155 million B2B contacts with email addresses	50 million B2B email addresses
Data Accuracy	75 to 99% accuracy	Highlights 80%-99% success rates in various customer testimonials	Guarantees ≥95% email accuracy rate	Offers double-verified direct dials
Integration	Salesforce, Zoho, HubSpot, Microsoft Dynamics 365, etc.	Salesforce, HubSpot, Zoho, Bullhorn, Pipedrive, etc.	Outreach, Zapier, Salesforce, ZOHO, Copper, etc.	Salesforce, HubSpot, Copper, Zoho, Capsule, Pipedrive, etc.
Special Features	FormComplete, Websites, Chorus	Enrichment tool and buyer intelligence, Chrome extension	Bulk lookup, friendly credits system	Sales engagement platform, lead scoring, real-time data updates
Target Audience	Large companies, medium to big sales and marketing teams.	Sales professionals, marketers, recruiters	Sales and marketing teams looking for accurate leads	Companies seeking extensive B2B contact databases with intent data

ZoomInfo vs Lusha

Lusha shines as an easy-to-use tool that improves B2B sales cycle and marketing. It simplifies getting verified contact details, helping you connect directly with key players. 

With its focus on making things easy and efficient, Lusha helps you quickly find new leads, update your data, and automate much of your sales process. 

Besides, it seeks to turn impersonal cold calls into warm, personalized chats by giving you up-to-date emails and phone numbers. And you can even follow the cold calling tips to level up. Perfect for small and medium businesses, Lusha works well with well-known CRM platforms. 

This makes it an excellent option for improving your outreach and interactions, all without the complications bigger databases might bring.

Comparison Table of ZoomInfo vs Lusha

When it comes to alternative to ZoomInfo, Lusha clearly list the pricing on its website. So, here’s a brief comparison table for ZoomInfo and Lusha’s pricing 2024 —

Features	ZoomInfo	Lusha
Free Trial	4 to 14 days trial	Free 5 limited email credits monthly
Pricing	Professional: $14,995 (Annually 5,000 credits)	Pro: $39 a month (40 email credits)
	Advanced: $24,995 (Annually 10,000 credits)	Premium: $69 a month (80  email credits)
	Elite: $34,995 (57,000 bulk data credits)	Scale: Custom
	Elite+: $47,500 (90,000 bulk data credits)
Database Size	321 million professional contacts at 104 million companies	50 million enterprise business profiles and 44 million SMB business profiles
Chrome Extensions	LinkedIn	Sales Navigator, Salesforce, LinkedIn, and Recruiter
Integrations	Salesforce, Zoho, HubSpot, Microsoft Dynamics 365, etc.	Salesforce, HubSpot, Zoho, Bullhorn, Pipedrive, etc.
Data Freshness	Average, with some outdated data	Monthly refresh cycle
Compliance	Self-declared GDPR compliant	GDPR compliant & ISO 27701 certified

Note: You might want to check out alternatives to Lusha if you think it outperforms ZoomInfo.

ZoomInfo vs UpLead 

UpLead is your go-to tool for B2B connections. It gives you access to a database of millions of contacts that are verified and highly accurate. In fact, they promise a 95% accuracy rate. It means you can trust the data you use for your corporate marketing strategies. 

With UpLead, finding the suitable leads is easy. You have over 50 filters to help narrow down your search to exactly who you’re looking for. Plus, with email verification done in real-time, you won’t have to worry about emails not reaching their destination. 

Whether you need a lot of leads at once or just a few specific ones, UpLead provides top-notch data to help your business grow. On top of that, it offers a transparent pricing structure which is a plus.

Comparison Table of ZoomInfo vs UpLead 

Here’s a table that shows which tool wins between UpLead vs ZoomInfo.

Features	ZoomInfo	UpLead
Free Trial	4 to 14 days trial	7 days, 5 free credits
Pricing	Professional: $14,995 (Annually 5,000 credits)	Essential: Monthly cost $99 (170 credits)
	Advanced: $24,995 (Annually 10,000 credits)	Plus: Monthly cost $199 (400 credits)
	Elite: $34,995 (57,000 bulk data credits)	Professional: Custom
	Elite+: $47,500 (90,000 bulk data credits)
Chrome Extension	LinkedIn	LinkedIn
Data Size	321 million professional contacts at 104 million companies	140 million B2B contacts with email addresses
Data Verification	Uses AI and machine learning to continually update and verify data.	Employs a detailed verification process at the point of download or export.
Integrations	Salesforce, Zoho, HubSpot, Microsoft Dynamics 365, etc.	Outreach, Zapier, Salesforce, ZOHO, Copper, etc.
Usability	Easy to use, minimal learning curve	User-friendly for beginners and experts

Note: If you’re leaning towards UpLead instead of ZoomInfo, consider exploring other alternatives.

ZoomInfo vs Lead 411 

Lead411 makes reaching your sales goals easier by giving you access to a rich B2B database filled with intent signals. It helps you fine-tune your sales and marketing approach. 

The platform gives you detailed intent data, growth signs, powerful search tools, and timely sales alerts to help you know your perfect customers better. 

Plus, this tool makes sure your CRM is packed with reliable, checked contact details ready for impactful conversations. 

Whether you’re upgrading email lists or contact profiles, Lead411 gives your team the knowledge to connect with potential customers effectively and achieve great sales outcomes.

Comparison Table of ZoomInfo vs Lead 411 

Here’s a quick comparison table between ZoomInfo and Lead411:

Features	ZoomInfo	Lead411
Free Trial	4 to 14 days trial	Free 7-day trial with 50 contact exports
Pricing	Professional: $14,995 (Annually 5,000 credits)	Basic Plus Unlimited: Monthly $99
	Advanced: $24,995 (Annually 10,000 credits)	Enterprise Limited: Custom
	Elite: $34,995 (57,000 bulk data credits)
	Elite+: $47,500 (90,000 bulk data credits)
Chrome Extension	LinkedIn	LinkedIn
Sales Triggers	Offers detailed insights and alerts on prospects, including job changes and company expansions.	Features advanced search and sales triggers to identify timely engagement opportunities.
Integrations	Salesforce, Zoho, HubSpot, Microsoft Dynamics 365, etc.	Salesforce, HubSpot, Copper, Zoho, Capsule, Pipedrive, etc.
Intent Data	Provides intent data to identify prospects actively researching products or services.	Includes intent and growth data to highlight sales triggers and prospect readiness.

Conclusion 

As we’ve explained, ZoomInfo does not provide pricing details. Nevertheless, we provided the details of ZoomInfo pricing based on our research. You’ll likely find a ZoomInfo option that fits your business, no matter how big or small it is.

From finding out how much ZoomInfo costs to why you should choose to pay for the platform, you’ve seen how ZoomInfo’s plans offer a range of features. The features are particularly useful for email outreach and contact finding, with options for different business sizes. 

Remember that you must find a tool that perfectly aligns with your outreach goals and budget. With all that said, Swordfish AI can be a great alternative. In fact, you can get a proper idea without even using it, thanks to the demo it offers. 

Try Swordfish Ai

FAQs 

Is ZoomInfo Free?

No, ZoomInfo isn’t free. There is, however, a free trial service available upon request. Our research revealed that they usually give out a free trial for a period of 4 to 14 days.

Are discounts available for startups or non-profits?

Yes, but occasionally. You might find special deals for startups or non-profits at ZoomInfo. To get the exact details, reaching out to their sales team is your best bet.

Can plans be customized?

Yes, ZoomInfo offers customize pricing for companies. For tailor-made solutions, it’s a good idea to talk directly with a sales rep about what you need.

What are the contract lengths for ZoomInfo plans?

The length of ZoomInfo contracts can differ. They usually provide annual contracts, but you’ll want to check the specifics for each plan.

Are there overage charges for exceeding plan limits?

Overage charges depend on your chosen plan. To stay ahead of any surprises, make sure you fully grasp your plan’s terms.

What is ZoomInfo’s refund policy?

Refund policies at ZoomInfo can change depending on your agreement. For the nitty-gritty of refunds, it’s wise to consult their customer service.

How much does ZoomInfo cost per month?

ZoomInfo costs about $250 per user per month on average. This is calculated by averaging the prices of all their plans. Additionally, the cost for acquiring leads starts at $0.85 each, and the final price depends on the number of leads or credits you need and your team size.

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