Marketing to the C-suite and other corporate executives needs to be done differently than traditional marketing.
Here are the 5 Best Corporate Marketing Strategies That Will Get Results in 2021:
1. Alleviate Pain Points
One of the main ways to improve your corporate marketing strategy is to alleviate your customer’s pain points with your content offers.
If your brand is known for being helpful in this way, your customers will surely become brand advocates.
For example, your content can include free ebooks, educational YouTube videos, or bootcamp style lessons.
These types of offers will help people get to know your brand better and convince them that they need to use your product.
This corporate marketing strategy came from HubSpot.com “How to Improve Your Corporate Marketing Strategies [+ Examples]”.
2. Think of Ways to Stand Out From Your Competitors
What makes a company be remembered and cherished is what only it can offer, such as an exclusive product, a specific way of communicating or a unique design, for instance.
If you are just another brand in your market niche, nothing will make customers see you as distinctive.
So, always think of ways to stand out from your competitors. Follow their strategies closely and evaluate how you can do it even better.
Ana Codeglia shared “How to Win Over Unconditional Fans For Your Brand With Corporate Marketing” on Hotmart.com.
3. Build Rapport through Email
With 59% of marketers claiming that email is their most effective marketing channel for revenue generation, this is one strategy that you don’t want to ignore.
If you haven’t started building your email list, Social Triggers founder Derek Halpern recommends a few tips for getting started:
• Create a long-term content strategy to drive organic traffic to your website
• Create multiple opt-in offers
• Utilize an email list popup form
• Add a banner with an invitation to subscribe to your email list to your business signature. You can use tools like Newoldstamp or MySignature to create a professional email sign-off with links, banners, and call-to-actions.
This corporate marketing strategy came from EngageBay.com “17 Powerful Marketing Strategies To Grow Business Faster”.
4. Use Social Media
You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the back of social media.
It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier and easier over time.
Of course, you could also hire a social media manager if you have money to burn. But if you don’t, just be yourself. Be authentic. Post your thoughts. Post your products.
Entrepreneur.com shared “10 Marketing Strategies to Fuel Your Business Growth”.
5. Search Engine Optimization
Search engine optimization, or SEO, is the process of increasing awareness about, and generating traffic to, a particular website by making sure it appears among the top unpaid (or “natural”) search results on search engines like Google, Bing!, and Yahoo.
While there is a common misperception that it is a stand-alone marketing tactic, SEO is accomplished by many tactics working together and is central to an effective inbound marketing strategy.
This corporate marketing strategy was shared by Weidert.com’s “Top 10 Most Effective Marketing Strategies”.
How Will You Use the Top 5 Corporate Marketing Strategies That Will Get Results in 2021?
Pro Marketing Tip: Before you start your corporate marketing, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach.
Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.
Cover Image Licensed from: 123RF.com / Dzianis Apolka.