ZoomInfo Alternative vs. Competitors (Updated 2023)

ZoomInfo Features Overview

ZoomInfo (zoominfo.com) allows you to find and connect with your ideal customer. Empower each phase of go-to-market with technology, integrations, and automation. Hit your lead gen, sales, and revenue goals. Their tagline is “Hit Your Number.”

Image screenshot from the ZoomInfo website.

ZoomInfo’s mission is to provide every company with a 360-degree view of their ideal customer, empowering each phase of their go-to-market strategy and driving their ability to hit their number.

ZoomInfo Database Coverage

ZoomInfo data consists of 46,000,000+ direct dials, 80,000,000+ direct emails, 4,500,000+ C-level contacts, 5000 company attributes, 30,000 technologies, and 14,000,000+ companies.

ZoomInfo Google Chrome Extension

There is a ZoomInfo Google Chrome extension plugin available to download and install from the Google Chrome web store.

Titled “ZoomInfo ReachOut” and listed under the “Productivity” category, ZoomInfo has over 125 user reviews rating it 4.4 out of 5 stars on average. It also shows 60,000+ users of the ZoomInfo plugin.

With ZoomInfo’s Google Chrome Extension, Reachout, you can supercharge your prospecting, go-to-market, and social selling strategies with immediate, around the clock access to direct phone dials and email addresses, all without changing your workflow. Whether you are prospecting on corporate websites, social profiles, or within your CRM, with ReachOut, you’ll find the contact information you need, right when you need it most, achieving faster growth and increased productivity that has never before been possible.

Image screenshot of the ZoomInfo chrome web store listing.

ZoomInfo Product and Solution Plans

ZoomInfo solutions break down into four main categories…

1. Prospecting
Contact & Company Search: B2B intelligence, at your fingertips.
– Buyer Intent: Insights you can’t get anywhere else.
– Web Research & Social Selling: Access data, on-demand.
– Automated Intelligence & Outreach: Deliver the right message to the perfect prospect.
– Ideal Customer Profile: Reveal the prospects you should be targeting.

2. Demand Generation
Webform Optimizations: Convert more leads using less form fields.
– Website Visitor Tracking: Capture anonymous visitors & take immediate action.

3. Data Management
Lead Enrichment: Append existing & incoming lead records.
– Activity & Pipeline Management: Capture contacts & sync communications into your CRM.
– Compliance API: Ensure your data complies with GDPR & CCPA.

4. Data Custom Solutions
Enterprise API: Add ZoomInfo’s B2B intelligence to your infrastructure.
– Integrations: Integrate best-in-class B2B intelligence into your business applications.

ZoomInfo Pricing (Monthly, Quarterly, Annual)

On the ZoomInfo pricing page, you have to enter your business email address to see any pricing information. At the time of this report, we still have not received a pricing email yet.

According to reports, ZoomInfo posted revenue of $293 million for 2019 and should give an indication their pricing plans may be on the expensive side, however, if you are earning an ROI with an annual ZoomInfo plan, their pricing would be considered a great investment.

Other sources online state that basic ZoomInfo pricing plans start at $10,000 USD for the year.

ZoomInfo Free Trial Offer

Currently, there is a ZoomInfo free trial listed on their website by signing up here.

ZoomInfo Integrations

Add to your marketing and sales stack with ZoomInfo integrations to seamlessly help attract, qualify, and win over more customers. ZoomInfo has a robust suite of integrations to accelerate business outcomes at every step of your workflow and enables a more streamlined approach to achieving go-to-market success.

ZoomInfo Special Features

ZoomInfo has the option to view their solutions broken down by Title / Role, such as Sales, Marketing, Enterprise, Account Management, and Recruiting.

ZoomInfo Founders and Team

ZoomInfo was co-founded in 2007 by Henry Schuck and Kirk Brown.

Read more about ZoomInfo here.

The ZoomInfo Corporate Headquarters address is 170 Data Drive Waltham, MA 02451 and directions and location information can be viewed on Google Maps here.

ZoomInfo Blog

Find the ZoomInfo blog and blog rss feed here.

ZoomInfo Social Media

Social media accounts include: Twitter @zoominfo, Facebook @ZoomInformation, Linkedin @zoominfo, Instagram @zoominfo, and others, including ZoomInfo YouTube videos.
Hashtag #ZoomInfo.

ZoomInfo YouTube Video

Video of ZoomInfo from YouTube channel.

Latest Tweets from ZoomInfo

Tweets from ZoomInfo’s Twitter account @zoominfo.

Latest Facebook Posts from ZoomInfo

Post from ZoomInfo’s Facebook account @ZoomInformation.

Latest Linkedin Posts from ZoomInfo

ZoomInfo Customer Service, Help and Support

Here is the ZoomInfo support and help area for frequently asked questions (FAQ’s).

How to Contact ZoomInfo?

By phone: 844-992-DATA (844-992-3282) or by email: support <at> zoominfo.com

The Top Best ZoomInfo Alternatives

These are some of the top alternatives to ZoomInfo for productivity contact finding tools for uncovering email addresses and cell phone numbers. This is a partial list and is current for 2022, and will continually be updated during the 2022 year.

1. Swordfish AI (swordfish.ai)
2. Clearbit (clearbit.com)
3. DiscoverOrg (discoverorg.com)
4. Lusha (lusha.co)
5. ContactOut (contactout.com)
6. UpLead (uplead.com)
7. AeroLeads (aeroleads.com)
8. Voila Norbert (voilanorbert.com)

ZoomInfo vs. Head-to-Head Comparisons

Coming soon.

ZoomInfo Competitors

Swordfish AI, Clearbit, DiscoverOrg, Lusha, ContactOut, UpLead, AeroLeads, Voila Norbert and others.

ZoomInfo Reviews

Read other authentic and timely ZoomInfo Reviews on the popular G2.com review site.

ZoomInfo Pros and Cons

What has been your experience with using ZoomInfo? In the comments below, please do share your success story, and your pros and cons of using ZoomInfo as a productivity contact finding tool.

Cover Image Licensed from: 123RF.com / Siarhei Lenets

33 thoughts on “ZoomInfo Alternative vs. Competitors (Updated 2023)”

  1. Here you helped me a lot, really, this is a great Zoominfo review. Although I am already using other contact finder tools such as Lusha, Swordfish, and ContactOut (which are very efficient). I was curious to know more about this tool. Thank you for sharing.

  2. I work with a Recruiting team for a big company. My team already tried ZoomInfo and honestly, we weren’t impressed. We want to test DiscoverOrg, Clearbit, and Swordfish to see which one fits our needs.

  3. Zoominfo is going on my list of tools I need to try. Currently, I use Swordfish and it makes my work a lot easier. Plus, it is really efficient. However, it’s never bad to have other options.

  4. Excellent information about ZoomInfo. Honestly, I have never used it, so I was just looking for information about this tool. Thank you for explaining in detail, this review is very informative and helped me have a better picture of Zoominfo.

  5. In my opinion, Zoominfo is not worth it. It’s not that it is a bad tool but to date, there are more effective tools and apart from the fact that they are cheaper they have better results.

  6. This tool is very helpful since it leads me to find what I´m looking for. Thus it makes my work easier. Even though it´s a bit expensive it is worth it.

  7. I wasn’t sure about trying Zoominfo but now I am more confident. I understand everything better because this article shows it in detail and is very well explained. Thanks.

  8. Although her prices are expensive. If we compare price and quality, Zoominfo is undoubtedly the best option.

  9. We might need something like this in the company where I work. However, I’ll keep checking other possibilities. Thank you for sharing.

  10. Thanks for the information on Zoominfo. Just another tool to find and connect with your customers.

  11. Zoominfo seems to be a great tool. I am sure it works. However, it also seems like going into a pricing war where everyone loses in the end.

  12. I learned many things about Zoominfo. I’ve heard it is expensive but it is really worth it. But honestly, I have never tried it.

  13. An excellent platform that helps us find that ideal client for our company. However, nowadays there are new tools that offer you a better service for a lower cost.

  14. Thanks for this zoominfo review. This answered a lot of my doubts. I will probably try this tool later.

  15. After evaluating several options for my small business and then testing ZoomInfo, I am disappointed with this tool. To be honest it is very expensive for what it offers. I mean, they are cheaper options for the same results.

  16. Great zoominfo review. I used it for a while in the past and I will not deny that it helped me connect with potential clients. However, recently I found out there are other contact finding tools that offer you the same or more for a better price.

  17. I really appreciate the time you spend making this article. Thanks for this valuable information, very useful.

  18. I didn’t know about the zoominfo chrome extension. This is really helpful. Amazing article as always.

  19. Thanks for this info regarding Zoominfo. I want to do a free trial but I heard it is expensive? Does anyone know what the pricing is for Zoominfo?


  20. I have used zoominfo for a long time and I haven’t been completely satisfied for many factors. Recently, I started using Swordfish and to be honest I’m impressed with the great info for a better and more considerable cost.

  21. I’ve tried most of the ZoomInfo Alternatives tools. And so far Swordfish is the most useful one that works best in my experience.

  22. I work with a Talent Acquisition team for a Fortune 1000 company. We’ve tried and used several platforms like ZoomInfo, Lusha, and RocketReach. We’re testing Swordfish AI right now.

  23. Previously our company was only using Zoominfo but you shared some other important ones. We started using Lusha and Swordfish because of the high cost of Zoominfo. We found that if Lusha doesn’t find the contact information for a particular search, Swordfish usually does. This combination seems to be working well for us for about 50% less cost than Zoominfo. Zoominfo has been great other than it being expensive.

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