Top 10 Tips to Build Better Email Lists for Marketing

Email marketing has become an indispensable tool for businesses of all sizes in today’s digital age. By creating and growing email lists for marketing, you can directly communicate with your potential customers, sharing relevant content, promotions and updates.

A skillfully constructed email list helps you build brand awareness, nurture leads, and drive sales. In this blog post, we will explore the ins and outs of email lists for marketing and provide actionable tips on how you can grow and leverage your email lists to achieve your marketing goals.

What is an Email list?

email lists for marketing

An email list for marketing is a collection of email addresses that a business or an organization gathers from individuals who opt-in to receive updates/messages about new launches, newsletters, promotions, etc.

These email addresses are collected in various ways, like website signups, contact finder tools, newsletter subscriptions, or events which brings me to another question,

Why Do You Need A List for Email Marketing?

Email lists for marketing provide direct communication with your audience. Unlike ads, which are subject to algorithms and external factors, email is a direct channel that allows you to personalize your messages for high-quality content and target potential customers.

This targeted approach leads to increased engagement and conversion rates, increasing revenue. You’ll need an email list to sell a product, service or information. Let us see why you should build one-

  • An email list allows personal communication, making lead generation easier.
  • Email lists assist in building personalized email campaigns.
  • A mailing list gives you complete control over marketing campaigns.
  • An email list is a cost-effective way to increase your website visitors.

What Are The Benefits Of Having An Email List

Let us talk about the pros of having email lists for marketing-

Better reach

Did you know? Almost 4 billion people use emails daily. That equals 50% of the world’s population. Emails can be accessed across devices, and since 60% of people own smartphones, an email list gives you better reach to potential customers.

Increased Sales

Email lists provide an easier way to move your leads down the sales funnel. Email lists make lead generation and customer attraction smooth. Result? Faster and higher conversion rate.

Builds trust

Email is a direct, intimate way to connect with prospects. It’s a private space that lets your users talk to you privately if they’re in trouble or curious. It can reinvigorate inactive subscribers.

Better Analytics

Email lists give you better insights into your marketing campaigns. By tracking your email campaign, you can gather valuable insights about your audience and their behavior, which results in a better marketing strategy.

The Email list is your Own

Are you a social media follower? They are the company’s subscribers. Your email list is your own. You can use it for better lead generation.

10 Tips for Building Better Email Lists

email lists for marketing

Here are a few examples of how you can build better email lists for marketing, go through them and pick what works for you.

Link to offers across your website that capture email signups

Place links or buttons that lead to email signup forms or landing pages in strategic locations throughout your website. These offers should provide value to the visitors, such as a discount code, a free resource, or access to exclusive content, in exchange for personal email addresses.

This way, you can grow your mailing list without being too intrusive.

Gamification to Increase Website Visitors

Host contests like spin-the-wheel, lucky draw and quizzes that lead to the sign-up page for results. This way, you will attract new subscribers and create a more engaging and memorable experience for your website visitors.

Add A Signup Button To Your Facebook Business Page

Adding a signup button to your Facebook Page will make it easier for visitors to sign up for your email list, increasing the visibility of your email marketing efforts and helping to drive traffic to your email signup form or landing page.

Analytics data provided by Facebook Insights also helps you track the performance of your sign-up form and improve your marketing emails over time.

Add engagement features to your YouTube videos.

Use interactive elements like strong call-to-action, polls, collaborations, quizzes and live streaming to engage with your audience in real-time. You can even offer exclusive content to your email subscribers.

This will encourage subscribers to stay a little longer on your channel and build trust, attracting new subscribers.

Update your mailing lists.

Keep checking and updating users’ email addresses to know they are still active; otherwise, what’s the point? In addition, multiple tools, like Swordfish, Lusha, etc., can collect your prospects’ email addresses if you don’t have them.

Offer monetized incentives

You can offer loyalty and referral programs, affiliate coupons, free shipping, scratch coupons or a freebie to attract customers to the sign-up form. In addition, monetized incentives motivate current subscribers to promote your product and attract new customers to the website/sign-up forms.

Host Giveaways on Social media accounts to attract visitors

We all love giveaways, don’t we? Giveaways are one of the best ways to attract customers and generate leads because human beings are psychologically attracted to and excited about a gift. If you successfully target the right people/influencers for your brand giveaways, it will boost your sign-ups.

Create Creative And Engaging Content That’s Worth Paying For

This one’s a no-brainer. Your marketing messages should be creative and fun so people actually read them and don’t end up flagging them as spam or opt-out of mailing lists. As consumers, people want value for their money.

Everything should be so that people get interested, from your content to your products.

Ask For Feedback On Products And Services

To get repeat customers, you can ask your existing ones to give feedback on your products/services so you can understand their concerns and improve your services. This helps build trust, and they will likely come back/ recommend your services to others.

Post about your email newsletter

Keep them short and make them worth their time. You can engage the readers with a story, history, early access news, and fun elements. Add a ‘forward to a friend’ option, and don’t forget to include a strong call-to-action.

Is buying email lists worth it?

Usually never. Accept it; the best email lists aren’t for sale. People get a bad first impression if your first attempt at email marketing is buying email lists from a third party, like a broker or a list provider company.

Also, there are high chances your email will end up in spam traps. It will impact your reputation and email deliverability, which can degrade your IP reputation by the email service provider.

It is illegal to buy email lists for marketing. You don’t know if those people are your target audience. You can’t expect a decent conversion rate. Focus on finding your target audience; you can get their contact info via several contact-finder tools.

Let us discuss them in detail.

5 Contact-Finder Tools Compared

Here is the list of top 5 contact finder tools:

Swordfish AI

email lists for marketing

Swordfish is the best contact finder tool you can invest in. You don’t want to miss this one. It gives you the most accurate information on a person and works on the most popular social media profiles.


  • Chrome extension
  • Real-time email validation
  • Lead enrichment
  • Email address tracking


email lists for marketing

  • Starter – $249/ month billed annually for 3000 credits
  • Starter Plus – $239/ month billed annually for 6000 credits
  • Professional – Custom


email lists for marketing

ZoomInfo is predominantly utilized for sales, marketing, and talent acquisition purposes. The platform provides access to contact details and company profiles, which can be used to research prospective clients and construct focused lists.


  • Easy-to-use interface.
  • Powerful contact searchability.
  • Supported by all types of devices.
  • Chrome extension.


email lists for marketing

  • SalesOS – Custom
  • MarketingOS – Custom
  • TalentOS – Custom


email lists for marketing

Lusha is a B2B database providing platform that offers high-quality, premium data that companies need the most. It is a powerful data tool for finding email addresses, contact numbers, and other information.


  • Contact data enrichment
  • Lead Monitoring
  • Prospecting
  • Customizable


email lists for marketing

  • Pro – $348/ user billed annually for 480 credits
  • Premium – $612/ user billed annually for 960 credits
  • Scale – Custom


email lists for marketing

Uplead is a B2B lead generation and data enrichment platform that provides accurate and high-quality contact information for your target customers. In addition, it offers a range of features designed to help you identify and engage with ideal customers.


  • Contact Data Availability
  • Lead Builder
  • Lead Analysis
  • Website Personalization


email lists for marketing

  • Essentials – $74/month billed annually for 2040 credits
  • Plus – $149/month billed annually for 4800 credits
  • Professional – $299/month billed annually for 12000 credits


email lists for marketing

ContactOut is a search engine designed to help users find the personal email addresses and phone numbers of individuals. It is a valuable resource for recruitment and compiling a list of potential prospects to target in email marketing campaigns.


  • Lead Monitoring
  • Analytics
  • Customization
  • Data Capture


email lists for marketing

  • Sales – $79/ month billed annually
  • Recruiter – $199/ month billed annually
  • Team – Custom

Things To Keep In Mind While Selecting A Contact-Finder Tool

These are the most important things to remember while picking a contact finder tool for crafting your email lists for marketing. Let us talk about them in detail-


If the goal is to collect email addresses, accuracy is the one thing you cannot miss. All your hard work and money will go in vain if the details are inaccurate because they will never land in the right place.

Social media profiles covered

Contact details can be accurate when confirmed from several social platforms such as Linkedin, Facebook, etc. The tool you pick must cover various social media profiles to confirm the contact information before returning them to you.


The pricing should make sense. When it comes to any tool, the price should be by all the features provided by that page. Unnecessarily expensive tools are a no-no.

Privacy and Security

Know about the General data protection regulation (GDPR) and California Consumer Privacy Act (CCPA)? The government has enforced these laws to protect consumer privacy. Any application you choose must comply with these laws because nobody wants to get into trouble.

Friendly UI

A user-friendly interface is a win-win for all. The simpler the UI, the better the software. A simple UI makes the application operable by everyone.

We found all these features and much more; want to know where? Swordfish. Keep reading to learn more.


email lists for marketing

Swordfish is the most accurate contact search engine. It accumulates data from the world’s top identity verification providers such as Hoovers, Dun & Bradstreet, Experian and hundreds of other independent sources. It lives feeds to bring you valid and direct information about the people you are looking for.

Recruiters, sales and investigative professionals at leading defense, tech and government agencies use Swordfish. From Fortune 500 Executive recruiters to solo entrepreneurs, Swordfish is on your side to make your contact sourcing methodical, precise and easy to use.

How Does Swordfish Win

email lists for marketing

When it comes to contact-finder tools, Swordfish outperforms all other tools out there because of its –


Swordfish claims 95% accuracy on its email data. Each phone and email record is marked with green ticks in the chrome extension to symbolize which Swordfish believes to be the most accurate data on a person.

Profiles Covered

Swordfish covers popular social media platforms like Linkedin, Facebook, GitHub, Bing, and Twitter. It provides real-time email validation to save time and manual labor.


Swordfish takes great care in implementing and maintaining the security of the Services and your personal information. It complies with GDPR and CCPA and employs industry standard procedures and policies to ensure the security of your personal information and prevent unauthorized use.


Swordfish has a 15-day free trial + a 15-day money-back guarantee if unsatisfied with its services. Also, cancel the anytime policy. Regarding the number of credits provided, Swordfish provides maximum credits at an affordable price.


email lists for marketing

Email marketing is a highly effective way to reach your target audience and achieve your business goals. A well-maintained email list helps you build more personal and stronger relationships with your customers and drive more sales. Building a quality email list takes time and effort, but the results are well worth it.

You can use Swordfish to get the right contact information and add missing details and phone numbers to your curated list of potential customers to connect to them and up your marketing game.

B2B Sales and HR Teams of the world’s top brands, like Deloitte, Intel, Microsoft, etc., are crushing their numbers with Swordfish, and it’s time you, too, start your risk-free trial and get 5 free credits.

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