15 Best B2B Lead Generation Tools: 2024 Comprehensive Guide

With technology moving forward, the quest for B2B leads has transformed from mere cold calls to leveraging sophisticated tools. These tools not only identify potential leads but also nurture and convert them.

With so many options available, B2B lead generation tools stand out for their real-time data accuracy and GDPR compliance. In fact, the State of Sales report by LinkedIn highlighted a surge in the use of sales intelligence tools, registering a 54% growth since 2018.

This is due to their ability to automate the tedious process of finding and qualifying leads. An effective B2B lead generation tool has become a necessity in today’s market. The more we discuss this topic, the more we’ll discover how these tools are redefining B2B.

What Makes a Good Lead Generation Tool?

A good lead tool should be easy to use, not give you extra work or need coding. Here’s what you need to check —

  • Ease: Can you start quickly?
  • Fits with other tools: Does it work with what you already use?
  • Cost: Is it affordable? How does it compare to others?
  • Features: Does it have what you need?
  • Results: Will it help you get leads?

Remember, each tool is different. Pick what fits your needs and budget.

What Types of Lead Generation Tools Are There?

There are many tools out there to help with B2B lead generation. Let’s break them down:

  • On-page lead generation tools: These tools make it easy for visitors to become leads on your website.
  • Outbound tools: These help you reach potential leads through emails, calls, social media, and more.
  • Tools for better conversion: They help turn more leads into potential sales.
  • Inbound tools: The time of relentless cold-calling is over. Today, the focus is on inbound lead generation, according to a report from Hubspot. They attract leads to your website.
  • Tools to manage marketing: They track how well you’re doing and help focus on the best leads.
  • Search tools: They boost the number of visitors from both paid ads and regular search results.
  • Email tools: They set up automatic emails to keep potential customers interested and informed.

Choosing the right tool depends on your needs. For example, it might be time to look at an email tool if you’re still sending emails by hand. And if you’re looking to improve how you get leads on your site, lead generation companies might be what you need.

Remember, the goal is to make the process smooth and easy.

How to Choose A Lead Generation Software That’s Right for You

Choosing a B2B lead tool can be tricky since each one is unique. Here’s a simple guide to help you decide:

  • Know Your Goals: Before diving in, ask yourself what you really want. Do you need a tool for lead nurturing, CRM integration, or insights?
  • List Features You Need: Think about the specific features that’ll help you reach your goals. This could be email automation, landing page creation, and more.
  • Think Growth: Make sure the tool can grow with your business. It should still work well as you expand.
  • Cost and Help: Check the price and see if it fits your budget. Also, pick a tool with good customer support.
  • Try Before You Buy: Use the trial period to test the tool. See if it’s easy to use and if it fits your business needs.

Remember, mastering how to do corporate sales is a blend of using the right tools and strategies.

Benefits of Lead Generation Software

Here’s why using a lead tool can be a game-changer for your business —

Saves Time

Forget old methods like cold calls or mass emails. Lead gen tools automate the process, making it quicker and more efficient. Plus, they help with targeted campaigns and automatic follow-ups.

Better Leads

Based on a Hubspot study, 61% of marketers identify lead and traffic generation as their top hurdle. And not every lead is worth your time. Lead tools help you find the ones that are. They score and qualify leads, ensuring you focus on those more likely to buy.

Smarter Campaigns

With lead tools, you can see how your campaigns are doing. Track things like how many leads you get, how many convert, and how much each lead costs. This info helps you tweak your strategies for better results.

More Money

At the end of the day, it’s about boosting your bottom line. Lead tools help you find better leads faster, which means quicker sales and more revenue.


15 B2B Lead Generation Tools for Every Business

In the dynamic world of B2B marketing, having the right tools can make all the difference. Here are the top 15 B2B lead generation tools that are improving lead quality and simplifying processes.

1. Swordfish AI

Swordfish AI is a premier choice in lead generation tools in digital marketing. We offer a unique cell phone number combined with a proprietary verification system, making cold calling more effective.

With access to over 3.5 billion data profiles, our users are never short of information. Our Bombora feature detects organizational research trends, while our Chrome Extension extracts contact data from platforms like LinkedIn, Facebook, and GitHub.

For those with limited details, our Reverse search ensures accurate results. Swordfish AI is an indispensable tool that’s named the ultimate contact finder for efficient and accurate lead generation.


If you’re a new user, we offer a custom free trial. Along with that we’ve also got paid plans, namely Sales, Recruiter, Marketer, and API. You can contact us to get the pricing.

If you want to know more about Swordfish AI, we’ve got an in-depth review for you.

What Clients Love About Swordfish

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2. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium tool tailored for sales professionals aiming to maximize their outreach on LinkedIn. It offers a plethora of advanced features, enabling sales reps and managers to efficiently find, connect, and engage with potential customers.

Unlike the basic LinkedIn version, Sales Navigator provides unlimited searches, access to 2,500 search results, and a variety of search filters. It gives you Boolean search capabilities, decision-maker identification, and automated lead generation through saved searches.

Additionally, it facilitates warm introductions via TeamLink and tracks prospect engagement with SmartLinks. This is a game-changer over LinkedIn’s free version, but it’s particularly useful as one of the lead generation tools for small businesses.


You’ll need to contact them for customized pricing.

What We Love

What stood out for us with LinkedIn Sales Navigator is its capacity for unlimited searches. This feature enables us to delve into a wide spectrum of opportunities, yielding more leads than the free version offers.

Furthermore, it empowers us to pinpoint our desired audience without any restrictions, maximizing the potential for meaningful connections.

Aside from that, for those using LinkedIn extensively, understanding the LinkedIn invite limits and how to turn them off can be crucial.

3. FindThatLead

FindThatLead is a cloud-based Chrome extension tool designed to speed up the process of finding and verifying email addresses. It serves as a bridge for businesses to connect with potential clients by generating accurate email addresses using just a name and company title.

The tool offers advanced search capabilities with tags, ensuring targeted outreach. It also allows you to organize email campaigns, assess their performance, and optimize for higher conversions.

The solution is designed to verify emails, create credible campaigns, and even capture emails from social media URLs.


If you’re planning to use it alone, it’s got a Growth plan at $49 per month. For a maximum of 4 users, it’s got a Startup plan at $150 per month and a Suite plan at $399 per month for 6 users. They even offer a free starter plan.

Considering your needs, it’s worth exploring their options to find the best fit for your lead generation.

What We Love

We’re particularly captivated by FindThatLead’s ability to extract email addresses directly from social media URLs. Through this feature, we can access a vast pool of potential contacts across multiple platforms, including LinkedIn and Twitter.

It’s not just about finding an email; it’s about connecting the dots between social media engagement and email outreach, and FindThatLead does it seamlessly.

4. Prospect.io

Prospect.io, established in 2016 and headquartered in Brussels, Belgium, is a renowned sales development and prospecting automation tool. It’s designed to gather prospect information, manage outreach, and monitor engagement with emails or web content.

The tool, a blend of a web application and browser extension, enables you to “clip” contact details from the web, forming tailored lead lists. You can then filter these lists and design personalized drip campaigns to engage prospects at various buying stages.

The platform’s strong tracking capabilities let you see when a prospect interacts with content, ensuring timely and appropriate connections. For startups or firms with a tight budget, Prospect.io’s credit-based pricing is especially attractive.


If you’re considering Overloop for your sales engagement, they’ve got a couple of plans tailored for different needs. For solo users or small teams, the Startup plan at $49 per month per user might be a good fit, offering access to all features, a maximum of 3 running campaigns.

If you’re looking for something more robust, the No-Brainer plan at $99 per user per month gives you everything in the Startup plan, plus unlimited campaigns and more.

And the best part? They’re offering a 14-day free trial for both plans. So, depending on your team size and needs, Overloop seems ready to accommodate!

What We Love

We’re genuinely taken by Prospect.io’s ability to “clip” contact information directly from the web. This feature simplifies the process of building targeted lead lists, ensuring we have accurate and relevant data at our fingertips.

The convenience of extracting contact details seamlessly, combined with the tool’s robust tracking capabilities, makes Prospect.io a standout in our book.

5. LeadFuze

LeadFuze is a specialized lead prospecting tool designed to supercharge your lead generation efforts. It promises to help you find fresh leads instantly, using an automated system that can verify, build, and clean leads swiftly.

With a focus on LinkedIn, LeadFuze offers a unique approach to identifying and connecting with potential leads. Besides gathering data, the platform ensures it’s accurate and relevant.

By integrating with tools like Dux-Soup, LeadFuze ensures you get the best of both worlds: efficient lead prospecting and compliance with LinkedIn’s terms.


If you or your team need Unlimited Lead Credits per year, its UNLIMITED plan is perfect for you, starting at just $397 per month.

Just starting out and aiming to prospect new customers? With 500 Lead Credits per month, their SCALING plan at $147 per month is tailored for you.

Do you need more than 2,500 custom lead credits without the monthly commitment? Do you have a team of 5 or more? They can create a custom plan just for you.

What We Love

What stands out to us about LeadFuze is its commitment to data accuracy and relevance. Its seamless integration with other tools ensures that the lead-generation process is not only efficient but also compliant.

The fact that they offer a blend of automation and manual oversight means that we can trust the leads we get, making our outreach efforts more effective.

6. Calendly

Calendly is a modern scheduling automation platform that eliminates the hassle of back-and-forth emails to pinpoint the perfect meeting time. Founded to simplify the scheduling process, Calendly lets you schedule high-value meetings and share their availability.

The platform integrates with various software tools, ensuring a smooth workflow. Calendly’s features range from allowing you to co-host client calls with colleagues to sending email reminders and follow-ups.

With it, you’ll increase revenue, retain customers, and simplify recruitment, making it an essential B2B lead generation tool free of the usual complexities.


If you’re exploring Calendly, they offer a Free Plan for basic scheduling. For more features, the Standard Plan is $12 monthly, while the Teams Plan at $20 monthly adds advanced tools.

For larger teams, there’s a custom-priced Enterprise Plan. Plus, you can test with a 14-day free trial.

What We Love

We really like how Calendly lets people book meetings on a website. It makes scheduling easier because we don’t have to keep messaging back and forth. Calendly clearly cares about making things simple for users, and we’re thankful for that.

7. Pipedrive

Pipedrive is a web-based sales CRM platform designed to streamline sales processes and drive business growth. Founded in 2016, Pipedrive provides a comprehensive overview of the entire sales process with its visual sales pipeline.

You can effortlessly update deals by dragging and dropping them into different stages. The platform is customizable, allowing businesses to tailor their pipelines to match their unique sales cycles.

Furthermore, Pipedrive promotes team collaboration, enabling colleagues to work together on deals and share updates. Using features such as activity reminders, lead segmentation, and revenue forecasting, Pipedrive keeps businesses on top of their sales operations.


You can set up basic sales processes with the Essential plan for $21.90 per month per user. There’s also an Advanced plan for $37.90 per month per user that offers email and automation features.

If you want more customization and reporting, the Professional plan is $59.90 per month per user. For bigger teams, the Power plan is $74.90 per month per user and the Enterprise plan is $119 per month per user.

And guess what? You can give any of these plans a spin with their 14-day free trial.

What We Love

We’re big fans of Pipedrive’s visual sales pipeline. It gives a clear picture of our entire sales process, making it easy to see every step.

The drag-and-drop feature is super handy, allowing us to move deals between different stages effortlessly. Thanks to this, we’re always updated on where each deal is at.

8. Skrapp.io

Skrapp.io stands out as a potent B2B email finder, specifically designed for sales and email marketing. This tool, originating from France, has been a favorite among professionals wanting to build relevant B2B email lists for over seven years.

It operates both as a Google Chrome extension and a web application, seamlessly integrating with LinkedIn to extract targeted leads. You can effortlessly build lead lists from LinkedIn searches and profiles, ensuring that they have access to verified email addresses in mere milliseconds.

The platform’s prowess lies in its ability to locate an email address using just the company name, website, or target lead’s name. Moreover, its bulk email finder is a boon for those looking to extract emails from existing databases and sheets.


Skrapp offers a range of plans designed for your email finding requirements. Starting with a plan at $49 per month, you receive 1,000 credits suitable for two users. If you’re looking to expand, the Seeker Plan at $99 per month accommodates 5 users.

For larger teams or more extensive needs, the Enterprise Plan is available at $199 per month, granting 20,000 credits for 8 users.

And for those aiming for the pinnacle of email finding, the Global Plan stands out at $299 per month, delivering a massive 50,000 credits for up to 15 users. Explore Skrapp pricing and choose the plan that aligns best with your email sourcing goals.

What We Love

What truly caught our attention and impressed us about Skrapp.io is its Chrome extension’s capability. The way it smartly integrates with LinkedIn, providing verified email addresses of leads almost instantly, is nothing short of remarkable.

We’ve come across many tools, but the speed and accuracy of Skrapp.io stand out, making it the best lead generation tool for B2B.

9. Quora

Quora is a renowned social question-and-answer platform that offers a unique avenue for B2B lead generation. With Quora, you can become an industry thought leader by answering industry-specific questions.

This not only drives organic traffic to their profiles and websites but also builds trust among potential clients or partners. Because of the platform’s huge user base, businesses can showcase their expertise on a wide range of topics.

With Quora’s introduction of the AI tool, Poe, and its chatbot personalities, such as Sage, it has become a valuable tool for B2B interactions. You can consider and use it as one of the effective free lead generation websites.


Quora offers a pretty straightforward plan. You pay $6.99 per month while $3.99 per month if you choose a yearly plan. Also, it offers a 30-day free trial.

What We Love

We really value how Quora lets professionals stand out as industry experts. By responding to questions, we can highlight our expertise, connect with a specific audience, and naturally attract leads.

Quora boosts our online visibility and builds trust with potential clients, making it a key part of our B2B lead generation approach.

10. Snov.io

Snov.io is an excellent tool designed to streamline the sales prospecting process. Since its inception, Snov.io has grown into a comprehensive platform for outreach automation.

With its user-friendly interface, you can swiftly locate emails and contact information for any lead. The platform is not just about finding emails; it also offers real-time Gmail tracking, customizable templates, and email finder tools.

For enterprises, particularly those focused on B2B lead generation, Snov.io offers transformative potential. With the platform’s features, companies can pinpoint and engage potential leads. This simplifies the outreach process, making it both efficient and impactful.


Snov.io has pricing options for all email needs. Try their free plan with 50 credits or upgrade to the Starter plan at $39 for 1,000 credits.

For more, the Pro plan offers 5,000 credits at $99/month. For custom solutions, there’s a Managed Service starting at $3,999/month. Choose what fits your needs best.

What We Love

Starting cold email campaigns can sometimes lead to emails getting stuck in spam or promotions. But with Snov.io, they gradually ramp up the email count, building a good sender reputation. This makes sure our emails hit the main inbox.

We’ve tried it out ourselves and loved the outcome. It’s clear Snov.io is dedicated to making our outreach work, and we’re thankful for their smart approach

11. Leadfeeder

Leadfeeder stands out as a potent tool tailored for B2B entities, turning anonymous website visitors into sales leads. With the power of Google Analytics, it offers a unique perspective into who’s browsing your site.

Beyond just tracking, it provides insights into potential customers you might not even be aware of. Even if they don’t fill out a form, you’ll know who’s looking at what you’ve got.

That’s the prowess of Leadfeeder. Not only does it identify, but it also equips businesses with the right information at the right time, making it one of the best free lead generation tools.


Leadfeeder has two main pricing options if you’re looking for a tool like it. It’s free to start, and it gives you data from the last 7 days and identifies up to 100 companies.

You can upgrade to their Paid plan for €198 per month with unlimited data storage, unlimited users, based on the companies they identify.

What We Love

It’s amazing how it spots companies on our site and gives a deep dive into their activities across marketing channels. This tracking feature in Leadfeeder is amazing.

With updates coming in real-time, we’re always in the loop. Leadfeeder’s depth and speed truly set it apart for us.

Note: Have a look at some other alternatives for Leadfeeder.

12. Discover.ly

Discover.ly is a sales intelligence software that digs deep into social media profiles, revealing matching profiles across various platforms. It simplifies the process of finding email addresses and understanding a person’s social presence for job hunters, salespeople, recruiters, and entrepreneurs.

By integrating with platforms like Gmail, LinkedIn, and Twitter, Discover.ly offers insights into mutual connections, tweets, and more. This tool is particularly beneficial for B2B lead generation, giving businesses a comprehensive overview of potential leads.


You can download the free version.

What We Love

Discover.ly’s knack for blending effortlessly with platforms, notably Gmail, has us hooked. The feature that allows us to see a contact’s social presence directly within our email is a game-changer.

Not only does it save time, but it also allows us to tailor our communication and approach to our contacts.

13. Salesgenie

Salesgenie, also known as Data Axle Genie, helps businesses target the right audiences and increase revenue. Originating as an online platform, Salesgenie offers unlimited access to many business and consumer leads.

The platform has an intuitive outreach tool facilitates calling, emailing, and direct mail campaigns. With its user-friendly interface, companies can narrow their search for potential clients by industry, location, income, and age.

One of the standout features of Salesgenie is its commitment to data accuracy. The company invests over $20 million annually and employs a team of 300 full-time researchers to ensure the data’s precision and relevance.

It reduces the time spent on chasing inaccurate leads by providing businesses with the most current consumer and business information.


They come with an Individual plan starting at $149 per month for one user. You can upgrade to Team costing $299 per month, giving you 5 users access. If you need more, you can reach out to them for a custom package.

What We Love

We’re genuinely impressed by Salesgenie’s dedication to data precision. Today, it’s crucial to have accurate and up-to-date info. Salesgenie stands out by going above and beyond, pouring resources into research to guarantee top-notch data for businesses.

This commitment not only speeds up business processes but also sharpens outreach to real potential clients.

14. Kaspr.io

Kaspr.io is a dynamic tool designed to simplify the process of B2B lead generation, particularly from LinkedIn. This Chrome extension allows you to swiftly extract contact information, including emails and phone numbers, directly from LinkedIn profiles.

Once extracted, this data can be effortlessly integrated into popular CRMs like HubSpot, Salesforce, and Pipedrive. The tool’s core strength lies in its ability to provide instant access to prospect information, eliminating the tedious manual data collection process.

Furthermore, Kaspr.io offers automated outreach options, ensuring seamless engagement with potential leads. With solid organizational features, you can efficiently manage and track their prospects, making it a valuable asset for sales and recruiting teams.


With their Free Plan, you get unlimited B2B email credits and a few other perks. You get more credits and features when you upgrade to the Starter plan at $65 monthly per user.

Your credits and functionalities are further enriched with the Business plan for $99 per month per user or the Organization plan for $99 per month per user. There’s a tier for every need, so choose what works for you!

What We Love

What truly impressed us about Kaspr.io is its instantaneous data extraction capability. The mere fact that we can visit a LinkedIn profile and instantly retrieve vital contact details is a game-changer.

We’d never work without Kaspr.io because it integrates directly into our CRM. Simple and efficient, it’s a great asset to our workflow, and we’re grateful for it.

15. LeadGenius

LeadGenius is a premier lead generation tool for small businesses, startups, and enterprises. It offers a unique platform that allows companies to connect and engage with decision-makers and influencers of their target enterprises.

The tool is designed to supercharge marketing and sales efforts by delivering on-demand precision datasets and insights. With its advanced customer data search technology, combined with human intelligence and a vast database,

LeadGenius provides you with verified and up-to-date contact information. This ensures that businesses can effectively target and reach the right prospects, reducing email bounce and enhancing sales efficiency.


Pricing upon contact

What We Love

What truly stands out about LeadGenius is its combination of technology and human intelligence. We’re particularly impressed by its ability to deliver ultra-personalized email outreach strategies.

Machine learning and human expertise work together to intelligently sort and assess responses so businesses can engage with leads personally.


It can be tricky to get around the world of B2B lead generation tools, as there are a plethora of options available. These tools, as explored, can be used to save time and generate better leads, resulting in more revenue for a company.

However, if you find yourself still searching for a tool that resonates with your specific needs, consider giving Swordfish AI a try. Swordfish AI stands out with its unique features, offering precise data accuracy and seamless integration capabilities.

It’s a tool designed to cater to the modern demands of B2B lead generation, ensuring you’re always a step ahead in your lead generation efforts.

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Frequently Asked Questions (FAQs)

1. What is B2B lead generation?

B2B lead generation is about finding businesses or people in businesses who might want what you offer. It’s about building a connection with them and hoping to make a sale or work together.

2. How can you get leads without doing it all by hand?

There are many tools out there that can help. They can find leads for you, talk to them, or even get them to sign up. Some examples are email tools, ads, sign-up forms, chatbots, and referral systems.

3. Why use a B2B lead generation tool?

Finding B2B leads without a tool can be hard. B2B is not the same as selling to regular people. These tools make it easier to find and talk to potential business customers. They save you time and work well with other tools you might use.

4. Is lead generation software for marketing or sales?

Lead generation bridges the gap between sales and marketing. It’s all about who handles the leads and in what manner.

  • Marketing: They attract potential customers using forms and landing pages. Through ads and effective messaging, they spark interest, nudging users to reach out to the sales team.
  • Sales: Their main focus is on seeking out potential customers. By identifying and approaching companies that match their ideal customer, they create opportunities for sales.

1 thought on “15 Best B2B Lead Generation Tools: 2024 Comprehensive Guide”

  1. Nice work! It’s a great top 10 list. To be honest, Swordfish and Linkedin combined are the best lead generation tools.


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