Email Marketing Campaigns to Use in 2021

Email marketing campaigns can be overwhelming, however, we all know is an essential lead generation tool for any marketing strategy.

Here are the 6 Best Email Marketing Campaigns to Use in 2021:

1. The Welcome Email Series

Congrats, you gained a new subscriber. Imagine for a second you made a new friend or perhaps a new colleague, it’s only polite to introduce yourself. 

This is exactly what the welcome email series are for. It’s not the most common email campaign, but it’s one of the most effective.

4 important facts to keep in mind when crafting your welcome email:
• Wow your customers
• Showcase your brand
• Say thanks
• Give them a little gift

This email marketing campaign came from Maropost.com’s “9 Types of Email Marketing Campaigns You Should Already be Using”.

2. The Newsletter Campaign

One of the best ways to consistently engage with your audience and maintain a thriving relationship is to send newsletter campaigns.

Update your subscribers with new blog content you’ve posted, things going on at your business, or advice you’d like to share with them.

This email marketing campaign came from EmailMastery.org’s “5 – Types of Email Marketing Campaigns for Building a Relationship with and Monetizing your Audience”.

3. Triggered Emails

Trigger emails based on purchase. Or site visits. Or engagement. 

Automatically send emails when your contacts are most interested.

ActiveCampaign.com shared “Email Marketing Campaigns”.

4. Promotional Campaign

The goal of any promotional marketing campaign is to raise awareness about a product or increase its appeal. 

Promotional marketing has the advantage of being valuable to both new customers and existing customers. It offers new customers a reason to try the product for the first time, while building loyalty in existing customers.

This email marketing campaign tip came from Marketing-Schools.org’s “Promotional Marketing” article.

5. The Re-Engagement Campaign

Create a re-engagement campaign series that targets unengaged users.

Email anyone who hasn’t engaged with your campaigns in a while. The exact timing you should follow depends on your industry. For example, ecommerce can be six months while daily newsletters can be a few weeks.

Then, if the customer continues not to engage, unsubscribe them from your list.

Eric Samson shared “Email Marketing in 2021 (Utilizing Campaigns to Drive Sales)” on BigCommerce.com.

6. Post-Purchase Email Campaign

The purpose of the post-purchase email campaign is to increase the lifetime value of the customer. 

What is ‘Lifetime Value’? 

This means how much money a customer is worth over an extended period of time. This can come in many forms including upselling, cross-sells, and referrals. 

During the middle of the post-purchase campaign, you will want to offer things such as discount codes, complementary products, referral codes for friends, and many other options that can benefit the customer.

This email marketing campaign came from DropshipLifestyle.com’s “Copy Our Top 5 Email Campaigns For eCommerce”.

How Can You Use These 6 Best Email Marketing Campaigns in 2021?

Pro Email Marketing Campaign Tip: Before you start any email marketing campaign, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your email outreach.

Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: 123RF.com / Melpomen.

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