In the digital marketing industry, it’s easy to feel lost, especially when you rely on platforms you don’t own to reach your audience. Email marketing offers an ultimate solution, giving you a direct way to reach your customers.
The good news? There are plenty of good email list providers available, and many are free, offering all the tools you need to start your email campaigns.
After thoroughly researching and testing numerous email marketing services, we’ve selected the 10 best email list providers for you. These picks are great for different business needs, making sure your emails always hit the target.
Let’s begin.
Quick List of Top Email List Providers
- Swordfish AI: Best for unparalleled accuracy in direct contact data across industries.
- Cognism: Best for comprehensive sales insights and global B2B data coverage.
- ZoomInfo: Best for extensive email databases with detailed insights for strategic outreach.
- Apollo.io: Best for integrated sales intelligence and engagement across email platforms.
- Kaspr: Best for LinkedIn integration and real-time contact retrieval for networking.
- Lusha: Best for an easy-to-use interface with precise contact and company information.
- UpLead: Best for high-quality leads with data enrichment and verification tools.
- Lead411: Best for actionable sales triggers and accurate B2B contact data.
- Hunter.io: Best for tracking and verifying professional email addresses quickly and efficiently.
- Snov.io: Best for finding and verifying emails with CRM integration for marketers.
Top Email List Providers for Marketing Campaign: Comparison Chart
Here’s a table where we’ve compared the main features of the top email marketing platforms in the USA:
Email List Provider | Database Size | Real-Time Verification | Identifying Target Audience |
3.5 billion data profiles | Real-time line connectivity validation | Advanced filters to target prospects | |
400 million B2B profiles | Phone-verified mobile numbers | Firmographic and technographic filters | |
321 million professional contacts | Real-time data verification | Technographics, firmographics | |
275+ million professional contacts | Email verification and enrichment | Detailed search filters | |
Not specified | Email verification | LinkedIn data insights | |
50 million enterprise & 44 million SMB profiles | Data enrichment | Personalized prospecting lists | |
Over 155 million B2B contacts | Real-time email verification | Over 50 search filters | |
Not specified | Real-time email verification | Advanced search and targeting | |
Over 100 million email addresses | Real-time email verification | Domain search and email finder | |
Over 240 million verified emails | Real-time email verification | Detailed search filters |
Top 10 Email List Companies for Improving Your Email Marketing Strategy
We’ve narrowed down the 10 best B2C and B2B email list companies from over 40 providers we’ve evaluated thoroughly. Our selection process includes service like the ability to verify email addresses and phone numbers, segment audiences, offer integration capabilities, and much more.
Let’s learn more about the best service providers to buy email lists and find the best one for you:
1. Swordfish AI
Swordfish AI is the best choice for finding email lists, with over 50,000 sales and recruitment experts using it for personalized contact searches, including cell phone numbers and emails.
It improves cell phone number finding by 33% and is 45% more accurate than competitors, ensuring you get reliable information every time through instant checks.
With a massive database of 3.5 billion profiles, Swordfish AI makes finding contacts easy. Besides the database, you’ll get a Chrome extension, so you can quickly get data from LinkedIn, Facebook, and other sites, helping you improve your marketing plans.
Specializing in large-scale lead generations, Swordfish AI can also add missing info to your databases or CRMs. The aim is to change the way you manage contacts, making your work smoother and keeping Swordfish AI as your top pick for email list services.
About Swordfish AI
- Founding Team: Ben Argeband
- Founding Year: 2015
- Company Size: 11 to 50 employees
What Sets Swordfish AI Apart?
Swordfish AI stands out among many email marketing software, primarily due to its unique offerings that cater to the specific needs of businesses focusing on cold calling and direct outreach.
At Swordfish, we pride ourselves on our proprietary cell phone verification system, a feature that not only provides users with unique cell phone numbers but also ensures their accuracy. This makes Swordfish an invaluable tool for those looking to enhance their cold calling strategies.
Additionally, with access to over 3.5 billion data profiles, Swordfish offers an unparalleled depth of data, allowing users to reach a wide and varied audience effectively.
Together, these features make Swordfish AI the best email marketing service provider for businesses looking to improve their email marketing.
Features of Swordfish AI
Let’s explore Swordfish AI’s comprehensive features that are customized to improve contact finding process.
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Chrome Extension
Swordfish’s Chrome Extension transforms the way you find and verify contact details, covering platforms like LinkedIn, Twitter, and Facebook. It’s an essential tool if you need quick and reliable contact data collection.
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Prospector
The Prospector tool by Swordfish enables sales experts to create targeted calls and email lists rapidly using sophisticated filtering options. It’s perfect for building excellent sales pipelines and effortlessly finding key decision-makers.
File Upload
With Swordfish’s File Upload feature, enhancing your CRM becomes a breeze. Just upload a CSV file to fill in missing mobile numbers and email addresses quickly. This functionality is incredibly useful for companies looking to enrich their contact databases.
Reverse Search
Reverse Search allows you to find more information based on what you already know, be it a name, company, email, or phone number lookup. Swordfish excels in figuring out the exact individual you’re seeking, remarkably increasing your prospecting activities.
API Integration
Swordfish also offers API Integration, ensuring that your custom applications are always synced with the most up-to-date and accurate contact information. It’s key to maintaining the effectiveness of your sales and marketing strategies.
Bombora Intent Data
Swordfish integrates effortlessly with Bombora, providing you access to critical buyer intent data. It’ll help you identify businesses ready to purchase your product, simplifying the process of targeting and engaging with buyers looking for your services.
Email Verifier
Swordfish AI’s Email Verifier feature stands out by ensuring the accuracy and reliability of email addresses from twitter or anywhere. It reduces bounce rates by verifying emails in real-time, making your outreach efforts more effective and efficient.
Best Use Cases of Swordfish AI
Swordfish AI is a powerful tool that has revolutionized the way businesses and professionals approach the task of building and enhancing their email lists. Here are some of the best use cases of Swordfish AI as an email list provider:
- Sales and Marketing Outreach: Swordfish AI is a game-changer for those looking to send out targeted emails. It provides email addresses that are both accurate and verified, making sure your campaigns hit the mark and increase your chances of getting responses.
- Recruitment and Talent Acquisition: Finding the right candidate just got easier. Recruiters can tap into Swordfish AI’s vast database to find and reach out to potential candidates, even those not actively looking for a job.
- Networking and Relationship Building: If you’re looking to grow your professional network, Swordfish AI can connect you with industry peers, mentors, or potential business partners.
- Event Promotion and Attendance Boost: Event organizers can use Swordfish AI to identify and reach out to professionals interested in your event. Personalized invitations to webinars and conferences can draw a more engaged audience.
- Market Research and Customer Feedback: Market research and customer feedback are crucial for growth. Swordfish AI helps you compile lists for insights, surveys, or reviews, boosting your research productivity.
- Personalized Content Distribution: Swordfish AI helps build a reliable email subscriber list, ensuring your newsletters, articles, and offers reach people who are genuinely interested, thus increasing your content’s impact.
Pros of Using Swordfish AI
- High accuracy in data collection enhances the quality of outreach.
- Real-time email verification reduces bounce rates, improving campaign effectiveness.
- Seamless integration with CRM and email marketing tools boosts workflow efficiency.
- Up-to-date contact lists ensure timely and relevant communication.
- Strict GDPR compliance secures your marketing efforts legally.
Cons of Using Swordfish AI
- Customized pricing according to your goals.
Swordfish AI Pricing
Swordfish AI has different pricing plans for marketing and sales, recruitment, and system integration work.
Sales teams get the right email and phone details to help find leads and make deals faster. Marketers can send their messages to the right people, making their campaigns work better. Recruiters can quickly find and talk to job candidates, giving them an edge in finding great people.
Plus, Swordfish AI can fit right into your current systems, making sure you always have the latest contact info handy. This helps every part of a business run smoother and connect better with people.
What Users Say About Swordfish
- G2: 4.5/5 (84 reviews)
“Swordfish has been extremely helpful in our candidate outreach efforts. We were frustrated by not having direct contact information for people on LinkedIn/Indeed/Github/etc. Swordfish has been a welcome outreach channel for our team.
We are able to reach people we were not able to do before. Having direct email/phone has been extremely beneficial. We no longer have to rely on a “black hole” InMail (or similar)…we now often times also have the ability to email, call, and text.” – Noel W.
- Capterra: 4.6/5 (12 reviews)
“Swordfish lets me connect with the right candidates for the best jobs. They spider for ways to connect, be it social media or online, and it works. The contact info is validated and accurate, and candidates are amazed when connected. I’ve hired a few through its success.” – Sarah H.
2. Cognism
Cognism is a top choice for B2B sales intelligence, trusted by over 1800 global clients. Its strength lies in providing high-quality, verified email lists that comply with GDPR and CCPA, ensuring safe and effective email campaigns.
With a vast database of over 400 million business profiles, you can easily target their email efforts. The platform offers phone-verified emails and mobile numbers, improving the chance of connecting with key prospects.
Cognism’s integration with CRM and sales systems is smooth, making data management effortless. Their commitment to data security is proven by ISO 27001 and ISO 27701 certifications and passing SOC2 Type II audits, highlighting its focus on protecting client information.
Now, when you compare ZoomInfo and Cognism, ZoomInfo leads with a broader database and advanced analytics. Cognism, however, stands out for its compliance features and global data coverage, making it a strong contender for international markets.
About Cognism
- Founding year: 2015
- Founding team: James Isilay and Stjepan Buljat
- Company Size: 501-1,000 employees
Features of Cognism
Here are the features of Cognism:
- Prospector: The Prospector feature allows for the creation of targeted account and lead lists, enriched with situational and contact data.
- Enrich: Aimed at doubling the pipeline output; this function automatically updates B2B data to maintain freshness and accuracy.
- Chrome Extension: The Chrome Extension features provide access to business emails and mobile numbers from a GDPR-compliant database covering EMEA, APAC, and the US.
- Intent Data: The Intent Data focuses on identifying accounts that are actively searching for products or services, facilitating prioritized and personalized outreach.
- Smooth Integration with Platforms: The service integrates effortlessly with leading CRM and sales engagement platforms, including Salesforce, Hubspot, SalesLoft, and Outreach.
Pros of Using Cognism
- Offers phone-verified B2B emails and mobile numbers.
- Enhances sales team effectiveness and prospect engagement.
- Seamlessly integrates with major CRM and sales platforms.
- Provides comprehensive international coverage.
- Ensures high data quality and compliance standards.
Cons of Using Cognism
- Occasionally outdated contact information due to infrequent updates to data sets.
Cognism Pricing
Cognism doesn’t list its prices openly on its website. But, there’s a bit of discussion on Reddit about how much it might cost. Some people discussing sales intelligence platforms mentioned that Cognism could be around $15,000.
Another Redditor added that for a year-long deal for 10 users, Cognism quoted about €20,000, and this included as many exports as you need. That’s a bit different from other services that limit your exports based on credits.
So, it looks like the price you pay with Cognism could change based on the package and products you pick.
What Users Say About Cognism
- G2: 4.6/5 (582 reviews)
- Capterra: 4.6/5 (81 reviews)
“What do you like best about Cognism?
The best about this tool is that 70-80% of the time the data is accurate and with the extension it’s super easy to use it. In fact, I’m using it every day. The company I work with had this implemented in our CRM system and as far as I know, it was super simple. It has all the features you need, almost like other CRM tools that give you the ease of prospecting. And if we need help they are quick to respond as well. It integrates to all our tools, just a click of a button.
What do you dislike about Cognism?
The only downside of Cognism is the pricing which is currently a little higher than what we would consider the best value for the money.”– Ferenc L.
Our Review of Cognism
In our analysis of Cognism, we discovered that it stands out as a top email marketing solution for its up-to-date and compliant data.
Its core advantage is in delivering premium contacts and valuable insights, which can notably enhance marketing initiatives.
However, we noted that the integration process could be smoother. Some businesses might find integrating Cognism with existing systems a bit difficult, which could lead to delays in utilizing its full potential.
3. ZoomInfo
ZoomInfo enhances marketing efforts with its vast, accurate database, automating the search for potential customers. As a leading sales and marketing intelligence tool, it excels in creating high-quality B2B email lists while ensuring compliance with GDPR and CCPA for data security.
The platform’s rich contact details, including email addresses, direct dials, and intent data, streamline lead qualification and engagement.
ZoomInfo’s dedication to data accuracy enhances campaign planning and lead evaluation, which is crucial for targeted segmentation and strategic development.
Comparing ZoomInfo and Lusha, both are great at providing contact information.
However, ZoomInfo has a larger database and offers more in-depth analytics. Lusha is appreciated for its user-friendly approach and the accuracy of its direct contact info, making it perfect for simple, direct outreach campaigns.
About ZoomInfo
- Founding year: 2007
- Founding team: Henry Schuck
- Company Size: 1001-5000 employees
Features of ZoomInfo
Here are the features of ZoomInfo:
- Comprehensive B2B Contacts Database: ZoomInfo offers a vast B2B database, providing sales and marketing professionals with extensive contact information for network expansion.
- Advanced Tools for Sales Prospecting and Intelligence: ZoomInfo’s suite of sales intelligence and prospecting tools enables precise targeting and engagement with potential clients.
- Lead Prioritization and Scoring: With features for lead scoring and prioritization, ZoomInfo helps businesses concentrate on the most valuable prospects.
- CRM and Marketing Automation Integration: ZoomInfo integrates smoothly with various CRM and marketing automation tools, ensuring efficient lead management and nurturing.
- Real-Time Alerts for Business Insights: The platform offers instant alerts on critical business developments, keeping you informed for timely decision-making.
Pros of Using ZoomInfo
- Seamless integration with CRM and marketing automation systems.
- Enhances targeted marketing and prospect segmentation.
- Prioritizes data accuracy for reliable campaign planning.
- Supports sophisticated segmentation and outreach strategies.
Cons of Using ZoomInfo
- Geolocation challenges in developing markets with outdated data issues.
ZoomInfo Pricing
ZoomInfo’s pricing is not openly listed on their website, yet discussions on Reddit shed some light on their cost structure.
It appears that ZoomInfo’s packages start at $15,000 per year, which includes access for three users, indicating a focus on business rather than individual use.
Unlike some services that offer single-user options, ZoomInfo emphasizes its utility for teams and larger organizations.
This pricing strategy suggests that ZoomInfo customizes its offerings to well-established companies looking for in-depth B2B data solutions rather than solo entrepreneurs or small startups.
What Users Say About ZoomInfo
- G2: 4.4/5 (7,901 reviews)
- Capterra: 4.1/5 (280 reviews)
“What do you like best about ZoomInfo SalesOS?
Zoominfo has a reliable database which is accurate most of the time.
The interface is user friendly and doesn’t require much training. Love the “suggest company update” option, one can easily provide the correct information if it is not in the tool and the team really does consider that. Integration with outreach is amazing. It is easy to implement, with just a single click and your contacts are in the outreach. I use the tool most of the time, it really helps in identifying the right persona in the organisation.
What do you dislike about ZoomInfo SalesOS?
Tool is awesome but there is a scope of improvement.
Even though they have a vast majority of organisational data, there are certain challenges with some geolocations, mostly developing markets. The data is not updated. If they are able to fix it, it will be really helpful for most of the companies out there.”– Ahtisham A.
Our Review of ZoomInfo
After thoroughly testing ZoomInfo, we’ve found it invaluable for accessing detailed and accurate B2B data.
Its expansive database and integration capabilities with CRM and marketing systems stood out, allowing us to enrich our contact lists with comprehensive insights. This tool has significantly enhanced our targeting strategies and improved our outreach effectiveness.
However, we noticed that the sheer volume of information available could occasionally lead to information overload, making it challenging to filter through data quickly.
4. Apollo.io
Apollo.io is ideal for purchasing industry-specific list of email, enabling direct engagement with potential clients. This user-friendly platform allows for quick access to tailored B2B contact lists, enhancing your business outreach.
With a vast database of over 275 million contacts from 73 million companies, advanced filters, and real-time email verification, Apollo.io ensures effective targeting of prospects.
Apollo.io simplifies finding and buying customized contact lists, making it simpler to initiate business conversations and reach your desired audience with precision.
No, when Apollo.io and ZoomInfo are set side by side, Apollo.io stands out for its all-in-one sales platform and cost-effectiveness. Meanwhile, ZoomInfo is preferred for its even larger contact database and deeper analytics, ideal for thorough market research and extensive outreach efforts.
About Apollo.io
- Founding year: 2015
- Founding team: Tim Zheng
- Company Size: 201-500 employees
Features of Apollo.io
Here are the features of Apollo.io:
- Dynamic Lead Database and Sales Tools: Apollo.io boasts a dynamic contact database of over 275 million, supporting broad lead discovery.
- Enhanced Buyer Data for Intelligent Sales: Access to precise buyer data through Apollo.io enhances sales intelligence, offering insights for more effective engagement.
- Tools for Direct Sales Engagement: Apollo.io provides a comprehensive platform for engaging with ideal buyers, supporting email, call, and LinkedIn engagement strategies.
- Deal Closure Support with Conversation Intelligence: The platform aids in converting discussions into deals with tools focused on conversation and deal intelligence.
- CRM Integration and Continuous Data Enrichment: Apollo.io also offers CRM integration and data enrichment services, maintaining the relevance and actionability of CRM data.
Pros of Using Apollo.io
- Up-to-date lead database with verified emails and phone numbers.
- AI-powered lead scoring prioritizes high-value prospects.
- Seamless integration with CRM and sales platforms.
- Comprehensive sales tools from prospecting to deal closing.
- Chrome extension enhances productivity and accessibility.
Cons of Using Apollo.io
- Block accounts for creating too many under one IP address.
Apollo.io Pricing
Apollo.io offers a variety of plans tailored to fit your needs, starting with a free trial that provides 50 credits, perfect for individuals and small teams exploring options.
The Starter plan, free of charge, is designed for basic prospecting.
For those in need of more extensive resources, the Basic plan at $49/month includes unlimited credits, making it ideal for growing businesses.
The Professional plan, at $79/month, steps up with more mobile and export credits, suited for advanced users.
Lastly, the Organization plan at $119/month is best for large organizations requiring comprehensive resources, offering the highest number of credits for extensive operations.
Choose the plan that aligns with your business size and needs.
What Users Say About Apollo.io?
- G2: 4.8/5 (6,752 reviews)
- Capterra: 4.6/5 (337 reviews)
“What do you like best about Apollo.io?
The sequence feature in Apollo helps me take follow-ups from all the prospects I have in my pipeline, without missing any dates during the week. Apart from that the email generation for contacts is also beneficial. I use Apollo daily and would recommend it to anyone who is majorly responsible for cold calls and lead generation.
What do you dislike about Apollo.io?
The only feature I dislike is that if there are 10 employees in a company and have 10 different accounts, sometimes Apollo puts a block on the accounts under the violation of too many accounts created under the same IP address. I feel this concern should be addressed and given a thought to.”– Amy C.
Our Review of Apollo.io
After trying Apollo.io, we’ve been impressed by its vast database and AI-driven features. This tool has made finding and engaging with over 275 million contacts a breeze for us, simplifying our sales process from start to finish.
Its AI lead scoring and seamless integration across platforms, including a useful Chrome extension, have notably increased our efficiency.
However, we ran into some issues with getting started, especially setting up data and connecting it with other tools, which could slow down businesses ready to quickly dive in.
Despite these points, Apollo.io’s ability to keep our CRM updated with fresh, accurate data has been invaluable.
5. Kaspr
Kaspr emerges as the go-to for quick and effective B2B contact data access. With its LinkedIn Chrome Extension and web app, users can tap into a vast pool of over 500 million emails and phone numbers effortlessly.
Its user-friendly design means you can start benefiting immediately without any complicated setup. What sets Kaspr apart, even in its free version, is the offer of unlimited B2B email addresses across all plans.
When Kaspr is stacked against Apollo.io, Kaspr focuses more on providing direct contact details from social media for lead generation. While, Apollo.io offers a more comprehensive platform with email sequences, call scripts, and CRM integration for sales engagement.
About Kaspr
- Founding year: 2018
- Founding team: Allan Benguigui
- Company Size: 11-50 employees
Features of Kaspr
Here are the features of Kaspr:
- Instant Retrieval of Updated Contact Details: Kaspr offers up-to-date phone numbers and email addresses with a simple click via its Chrome Extension, web application, and CRM integrations.
- Extensive Database with Intuitive Interface: Kaspr grants access to an expansive database containing over 500 million contact details, designed for easy use from the start. Its intuitive interface requires minimal training.
- Comprehensive Time-Saving Suite: Beyond being a Chrome Extension, Kaspr provides a comprehensive set of features, including lead management, automated outreach, and easy data integration with other software.
- Reliable and Verified Contact Information: With real-time data verification across 150 providers, Kaspr guarantees the accuracy and reliability of its contact information.
- Unlimited Access to B2B Email Addresses: Kaspr offers unrestricted access to B2B email addresses in all its subscription plans, including a free version, making it a flexible tool for various business needs.
Pros of Using Kaspr
- User-friendly LinkedIn Chrome Extension and web app.
- Saves over 5 hours per week on lead management.
- Data verified in real-time against 150 providers.
- Offers unlimited B2B email addresses in all plans.
- Transparent, straightforward pricing, including a free version
Cons of Using Kaspr
- Limited phone credits in the free version.
Kaspr Pricing
Kaspr.io has pricing plans for everyone, starting with a Free plan that lets new users try it out without any cost.
If you’re working solo or with a small team, the Starter plan at $49 a month gives you 1,200 phone and 60 email credits – perfect for getting started.
Bigger teams or businesses that need more from Kaspr can choose the Business plan for $79 or the Organization plan for $99 a month. These plans offer lots more credits – up to 2,400 for calls and emails, plus 12,000 for exports, making them ideal for those who need extensive data access and functionality.
What Users Say About Kaspr?
- G2: 4.4/5 (628 reviews)
- Capterra: 4.6/5 (4,619 reviews)
“What do you like best about Kaspr?
I appreciate Kaspr for its user-friendly experience, especially its seamless integration with LinkedIn which simplifies accessing and utilizing data. This convenience, combined with the efficiency of the tool, enhances my workflow. I also find the accuracy and comprehensiveness of the data provided by Kaspr to be quite reliable. While I understand that no tool is perfect, in my experience, Kaspr consistently delivers precise and detailed information, which is crucial for my professional needs.
What do you dislike about Kaspr?
In using Kaspr, I’ve encountered some limitations, particularly in retrieving data for smaller companies and recent job changes, where it often falls short. Additionally, LinkedIn flagged my activities as suspicious after activating the Kaspr plugin, raising concerns about its compatibility with LinkedIn’s policies and the potential impact on my account. These aspects have somewhat hindered my overall experience with the tool.”– Daria R.
Our Review of Kaspr
After testing Kaspr, we’ve been impressed by its straightforward approach to accessing B2B contact data. This tool, with its LinkedIn Chrome Extension, allowed us to quickly find over 500 million phone numbers and email addresses.
We appreciated how Kaspr integrates directly into our workflow, saving us significant time each week on lead management and outreach.
However, we did notice that while Kaspr offers a wealth of data, the accuracy can vary, and the free version’s limits may restrict more extensive research needs.
Despite these minor setbacks, Kaspr’s efficiency and the value it brings to businesses looking for direct contact information make it a solid choice.
6. Lusha
Lusha is a leading sales intelligence tool that enhances business growth by providing access to a vast database of B2B contacts.
It integrates seamlessly with CRMs like Salesforce for real-time contact enrichment. Known for its simple interface and API compatibility, Lusha offers high-quality data, including personal profiles.
This emphasis on ease of use and efficiency in connecting with important leads thereby increases ROI and sales opportunities.
In comparison, Lusha with Cognism, Lusha leads the way in quickly providing contact details directly through social media platforms and websites, making it ideal for fast lead generation.
Whereas, Cognism offers a broader range of data-driven sales and marketing tools, including B2B data and compliance features.
About Lusha
- Founding year: 2016
- Founding team: Assaf Eisenstein and Yoni Tserruya
- Company Size: 340
Features of Lusha
Here are the features of Lusha:
- Precision in B2B Data: Lusha stands out for its commitment to the precision of B2B contact and company data, ensuring sales teams connect with key decision-makers efficiently.
- All-In-One Sales Intelligence Solution: Lusha’s platform is a comprehensive suite offering tools for prospecting, buyer insights, data enhancement, and system integrations.
- Browser-Based Data Access with Lusha Extension: The Lusha Extension enables effortless access to vital data and functionalities directly through a web browser.
- Enhanced Prospecting and Data Enrichment: Lusha enriches the lead generation process with advanced prospecting tools and data enrichment services, aiding sales teams in pinpointing and engaging potential clients more effectively.
- Seamless System Integration: Through integration with platforms like Salesforce, Lusha enhances workflow and data management.
Pros of Using Lusha
- High-quality B2B contact data across platforms.
- User-friendly interface enhances productivity.
- Direct access to decision-makers speeds up sales cycles.
- Comprehensive sales intelligence tool for enriched prospecting.
- Free version available for initial testing and comparison.
Cons of Using Lusha
- Limited free version features may hamper extensive testing.
Lusha Pricing
Lusha introduces several subscription options: a Free plan with 5 credits at no cost per user/month. This plan is ideal for individuals or small startups that have very limited needs for prospecting
For small to medium-sized businesses (SMBs) that have regular but not heavy demand for prospecting can use the Pro plan at $29 per user/month with 480 credits.
Then, the Premium plan offers 960 credits for $52 per user/month. This plan is suitable for medium to large businesses that require a steady flow of new leads and have a larger sales or HR team.
The Scale plan provides a customized solution for comprehensive prospecting requirements, with pricing available upon consultation with their sales team. Lusha applies annual billing for all its paid plans.
What Users Say About Lusha?
- G2: 4.5/5 (1,446 reviews)
- Capterra: 4.1/5 (359 reviews)
“What do you like best about Lusha?
It is a very easy tool to use and the fact that is always there in the browser (with the extension installed) you can just click and use it to your liking. It is very convenient and quick. Most of the phone numbers are correct and the emais. The implementation and integration of it is very easy and quick. I use it every day.
I have heard that the customer service/ support is great and always happy to help.
What do you dislike about Lusha?
Sometimes it hasnt got emails for everyone but you can see other collegues’ and guess with it. – Now it has a feature to guess and I think it is great and helpfull.”– Oriana V.
Our Review of Lusha
After testing Lusha ourselves, we have been impressed by its efficiency in delivering top-notch B2B contact information right where it’s needed. Its straightforward design and reliable data have made our prospecting tasks much smoother, enabling easy connections with key players.
Yet, we observed that Lusha’s cost might challenge smaller companies or solo operators. Also, its dependence on data from social media and websites may not cover all industry needs.
Still, Lusha’s role in refining sales tactics and increasing outreach productivity marks it as a crucial asset for firms looking to enhance their sales results.
7. UpLead
UpLead comes out as a top pick for those needing dependable business email list services. Known for its verified B2B database, UpLead promises an impressive 95% accuracy rate, raising the bar in the field.
It goes beyond offering vast data access by integrating email verification, ensuring top-notch contact quality.
The platform’s ease of use and smooth integration with sales and marketing systems make it highly preferred for growth-focused professionals.
When evaluating UpLead against Lead411, UpLead excels in user-friendly lead generation, making it a favorite for businesses seeking quick, effective contacts. Lead411, while comprehensive, focuses more on detailed data provision, serving those needing extensive market research.
About UpLead
- Founding year: 2017
- Founding team: Will Cannon
- Company Size: 51-200 employees
Features of UpLead
Here are the features of UpLead:
- Commitment to Data Accuracy: UpLead prioritizes data integrity, boasting a 95% accuracy rate. This focus ensures you have access to a clean database, free from inaccuracies and unqualified leads.
- Extensive Lead Discovery and Advanced Filtering: UpLead offers a broad database of over 275 million leads, complemented by over 50 search filters to identify contacts and companies precisely.
- Guaranteed Lead Quality with Real-Time Email Verification: Real-time email verification by UpLead guarantees engagement with authentic, qualified leads. This decreases email bounce rates and enhances outreach success.
- Insightful Intent Data and Direct Communication Channels: With intent data, UpLead identifies prospects in active search for solutions, aligning outreach efforts with the buyer’s journey.
- Diverse Sales Enhancement Tools: UpLead encompasses tools like real-time lead finding (Prospector), mass lead processing (Bulk Lookup), contact data enhancement (Data Enrichment), and lead capture via web browsing (Chrome Extension).
Pros of Using UpLead
- Real-time email verification ensures reliable contact information.
- Extensive database with access to millions of B2B contacts.
- User-friendly interface simplifies prospecting and integration.
- Offers free trial to test service without initial investment.
- Built-in search filters tailor lead searches to specific needs.
Cons of Using UpLead
- Lacks the ability to extract emails and phone numbers directly from websites.
UpLead Pricing
UpLead offers a variety of plans designed to suit different needs. The Essentials plan is priced at $99 per month and includes 170 credits, making it a great choice for small to medium-sized businesses.
For those requiring more resources, the Plus plan provides 400 credits and additional features at $199 per month, serving more extensive requirements.
Large organizations looking to boost their contact sourcing and sales efforts will find the Professional plan ideal, as it offers a customized solution with access to buyer intent data and an API.
What Users Say About UpLead
- G2: 4.7/5 (708 reviews)
- Capterra: 4.7/5 (74 reviews)
“What do you like best about UpLead?
I like the amount of information first at the moment of filtering, It gave you a lot of options so you could play with it in order to get the most effective result. Then I will say in the point when it gave you the data of prospects I found easy to use when I just wanted to download an specific amount of leads according to for example the amount of Revenue I’m looking for.
What do you dislike about UpLead?
I believe that it will be a plus if UpLead could get emails and phone from websites.”– Moises R.
Our Review of UpLead
After exploring UpLead, we’ve been impressed by its strong B2B database and the remarkable 95% accuracy rate it maintains. This tool has significantly streamlined our lead generation process, thanks to its real-time email verification and user-friendly interface that integrates smoothly with our existing systems.
However, we did notice that the depth of data in certain niche markets could be improved. Additionally, the pricing model might be a bit steep for smaller businesses or startups.
8. Lead411
Lead411 positions itself as a premier B2B data platform, offering access to over 450 million contacts and 20 million companies globally.
It stands out by providing growth and buyer intent data, as well as sales triggers, such as funding announcements and recent hires, to sharpen prospect targeting.
Lead411 uses a special three-step check that includes its own computer formulas, AI, and people checking the information. It helps a lot with finding leads and finishing deals, and they don’t surprise you with extra fees or limits on how many you can export.
Now, doing a head-to-head comparison of Lead411 with Lusha, Lead411 specializes in providing rich data insights and precise contact information, focusing on accurate and current details.
In contrast, Lusha offers similar data services but with an emphasis on ease of access and direct integration into platforms for efficient prospecting.
About Lead411
- Founding year: 2015
- Founding team: Tim Zheng
- Company Size: 201-500 employees
Features of Lead411
Here are the features of Lead411:
- Unlimited B2B Sales Leads Database: The Unlimited B2B Sales Leads Database offers complete access to an extensive collection of B2B information, eliminating concerns about extra costs or restrictions on downloads.
- No Hidden Export Fees: With a clear pricing model, there are no unexpected fees for exporting data, ensuring transparency and predictability in costs.
- No Contact Mobile Phone Limits: Access to mobile phone numbers is unrestricted, allowing users to reach out to contacts without worrying about exceeding any limits on mobile phone data.
- Bombora B2B Intent Data: By integrating with Bombora, Lead411 enhances its targeting capabilities, providing users with valuable intent data to better understand prospective customer interests.
- High Deliverability: Lead411 prides itself on a high deliverability rate, with an average of 96% for emails that are both optimized and verified, aiming to maximize campaign effectiveness.
Pros of Using Lead411
- Unlimited access to B2B sales leads.
- No hidden fees for data exports.
- Offers accurate B2B intent data.
- Verified email addresses enhance deliverability.
- Direct-dial mobile numbers are available.
Cons of Using Lead411
- Inaccurate lead categorization and mismatch with specified sections and filters.
Lead411 Pricing
Lead411 starts off with a free 7-day trial, offering 50 chances to connect with potential leads. Need more? Each extra connection costs just $0.50. This trial also gives you verified emails, direct phone numbers, and a Chrome extension for easier work.
If you’re looking for more depth, the Basic Plus Unlimited plan is your go-to at $99 monthly per user. Ideal for individuals or small teams, it offers endless email and phone access, 200 monthly exports with rollover for unused ones, and cadence automation for smoother outreach.
For larger teams needing a custom approach, the Enterprise Limited plan is the answer. You’ll need to discuss pricing with their sales team. But this plan comes up with more exports and CRM integration, customizing perfectly to businesses seeking a strong tool for their workflow.
What Users Say About Lead411
- G2: 4.5/5 (425 reviews)
- Capterra: 4.7/5 (60 reviews)
“What do you like best about Lead411?
I liked how many filters there are, especially with the recent update. It is very easy to use and learn, and the customer support is incredible, especially because of Ryan! He answered all of my questions quickly and never hesitated to help.
What do you dislike about Lead411?
I wish they had a website section in the results of the leads instead of having to hover over the company or lead name, though I heard that it could be considered for a future update. Also, not all of the leads belong in certain sections and filters (for example: finding photography services under the IT Services filter), but I am seeing less of those with the recent update.”– Aneta O.
Our Review of Lead411
After thoroughly testing Lead411, we’ve found it to be an invaluable tool for businesses seeking to enhance their B2B lead generation. Its standout features, including unlimited access to sales leads and intent data, have directly impacted our ability to forge stronger connections and identify more promising leads.
The platform’s commitment to providing bulk email addresses and direct-dial phone numbers has significantly simplified our outreach efforts.
However, the amount and detail of the data can sometimes be too much, making businesses spend more time analyzing than reaching out to potential leads.
9. Hunter.io
Hunter.io simplifies email outreach by offering targeted email lists and verification services, focusing on improving business communication. It allows for precise targeting through filters like domain and job title, enhancing contact relevance.
By verifying email addresses in bulk, Hunter boosts deliverability rates, ensuring emails reach their intended recipients.
Specializing in publicly available emails, it supports your outreach efforts with reliable data, integrating smoothly with CRMs for efficient workflows.
When evaluating Apollo.io alongside Hunter.io, it’s clear that Hunter.io specializes in email discovery and verification, making it a go-to for those specific needs. Apollo.io, while comprehensive in lead generation and sales engagement, doesn’t focus as narrowly.
About Hunter.io
- Founding year: 2015
- Founding team: Antoine Finkelstein and François Grante
- Company Size: 25—45
Features of Hunter.io
Here are the features of Hunter.io:
- Finding Email Address: With Hunter.io, finding verified email addresses becomes a straightforward process. You can access accurate email addresses by simply entering a person’s name, thanks to Hunter.io’s high success rate in email discovery.
- Domain Search: The Domain Search feature allows for quick retrieval of contact details for key individuals within a company, requiring only the company name or website for a search.
- Verifying Email: Email verification is another essential feature, helping to ensure that emails reach their intended recipients by verifying the validity of email addresses.
- Manage Email Campaigns: Hunter.io offers tools for creating and managing email campaigns. This includes the ability to schedule follow-up emails and monitor the performance of your campaigns, aiming to improve response rates.
- Integrations and API: Hunter.io provides seamless integration with other tools, such as Google Sheets and various CRMs, facilitating a smoother workflow through its Integrations and API feature.
Pros of Using Hunter.io
- Quickly finds professional email addresses.
- Verifies emails to reduce bounce rates.
- Enhances email campaigns with high deliverability.
- Integrates easily with popular tools and CRMs.
- User-friendly interface simplifies operations.
Cons of Using Hunter.io
- Limited functionality with the free plan.
Hunter.io Pricing
Hunter.io offers various pricing plans to cater to different needs. The Free Plan is perfect for occasional users, with 25 monthly searches and 50 verifications.
For small businesses, there is a Starter Plan, which comes at $34 per month and provides 500 searches and 1,000 verifications. If you’re scaling up, the Growth Plan might be more fitting, offering 5,000 searches and 10,000 verifications for $104 monthly.
The Business Plan, priced at $349 per month for heavy users or large businesses, gives a significant capacity boost with 50,000 searches and 100,000 verifications.
What Users Say About Hunter.io
- G2: G2: 4.4/5 (529 reviews)
- Capterra: 4.6/5 (610 reviews)
“What do you like best about Hunter?
The best thing about Hunter is that it is a complete solution for finding professional email addresses online. The most useful thing is its domain search feature that automatically extracts all the associated professional email addresses in no time. Other than this, it also has a feature to search by name of the professional and the associated company and even displays the validity score in percentage.
What do you dislike about Hunter?
The major downside I realized while using Hunter is that this tool does not have feature to directly extract email addresses from individual social media linkes/handles such as LinkedIn, Twitter, etc.”– Bikash P.
Our Review of Hunter.io
After thoroughly testing Hunter.io, we’ve found this tool to be a game-changer for our email outreach efforts. Its ability to swiftly find and verify email addresses has significantly streamlined our process, making it easier to connect with key contacts.
The Domain Search and Email Finder features, in particular, have saved us countless hours by providing accurate contact information quickly.
However, we’ve noticed that reliance on Hunter.io could limit our team’s innovation ability. The ease of use might discourage exploring alternative outreach strategies.
10. Snov.io
Snov.io is a top pick for businesses looking to boost their email marketing efforts. It offers a range of tools for automating sales and engaging leads to help grow your business.
You get access to a large database for email discovery, drip campaigns for personalized email outreach, and an advanced email verification system to keep your list accurate.
Snov.io, with its straightforward setup and excellent customer service, has become the trusted partner for over 175,000 companies seeking to elevate their sales and revenue.
When you compare Snov.io with Hunter.io, Snov.io edges forward with its broader suite of CRM and cold outreach tools. Whereas Hunter.io specializes more in email verification and search.
About Snov.io
- Founding year: 2015
- Founding team: Brandon Bornancin
- Company Size: 200-500 employees
Features of Snov.io
Here are the features of Snov.io:
- Email Finder: The Email Finder feature allows for the easy discovery and gathering of pre-verified leads, thanks to a comprehensive database and flexible search capabilities.
- Drip Campaigns: With Drip Campaigns, you can engage in personalized email outreach that includes automated follow-ups tailored to how recipients interact with your messages.
- Email Verifier: The Email Verifier tool improves the chances of your emails reaching their intended inboxes by using a detailed 7-tier verification process that boasts a 98% accuracy rate.
- Email Warm-up: Email Warm-up helps enhance the likelihood of your emails being favorably received, utilizing AI-driven conversation generators and specific warm-up strategies tailored to different email templates.
- Sales CRM: The Sales CRM provides a straightforward yet powerful customer relationship management solution, complete with features like Google Calendar integration
Pros of Using Snov.io
- Extensive databases enhance lead discovery.
- Personalized email campaigns improve engagement.
- High email verification accuracy reduces bounce rates.
- Quick setup gets campaigns running faster.
- Integrations streamline workflow across platforms.
Cons of Using Snov.io
- Limited CRM functionalities compared to specialized platforms.
Snov.io Pricing
Snov.io has a variety of plans to fit your needs, starting with the free Trial plan. This plan gives you 50 credits, allows for 100 email recipients, includes a mailbox warm-up, and offers unlimited follow-ups. If you’re just starting out, this could be perfect for you.
For those needing more, the Starter plan at $30/month offers 1,000 credits, supports up to 5,000 email recipients, and comes with enhanced mailbox capabilities.
If your needs are even greater, the Pro plan at $75/month ups the ante with 5,000 credits and allows for 10,000 email recipients, giving you more scope for your campaigns.
For businesses looking for a comprehensive solution, the Managed Service starts at $3,999/month. It includes custom campaigns tailored to your needs, access to 1,000+ SOM companies, and over 1,000 ICP contacts, providing a high-level service for extensive email marketing strategies.
What Users Say About Snov.io
- G2: 4.6/5 (360 reviews)
- Capterra: 4.6/5 (207 reviews)
“What do you like best about Snov.io?
Snovio proves invaluable for swift messaging, especially when communicating across diverse regions from Europe to the US A crucial aspect for me is the flexibility of the message-sending schedule, tailored to my needs.
This service empowers users to craft unique email signatures, elevating brand credibility. Noteworthy features include:
– Archive for past mailings,
– Email variation capabilities,
– Customizable templates for significant time savings.
The standout feature, however, is efficient and responsive technical support—a super bonus ensuring even urgent email campaigns stay on track without delays. Thanks to Snovio, seamless communication is not just a goal but a reality!”
What do you dislike about Snov.io?
Just a small issue when you accidentally stopped your company you cannot restart it.”– Roman P.
Our Review of Snov.io
We explored Snov.io and found it to be one of the best B2B email list providers to enhance our sales strategies. This platform excels at simplifying the process to build your email lists and improve interactions with potential leads, thanks to its array of email marketing automation tools.
The feature we found most beneficial was its ability to quickly identify verified emails and set up custom email campaigns, significantly boosting our sales initiatives.
However, we observed that its analytics, while useful, could be more detailed, possibly limiting deep insights into campaign performance. This aspect might hamper businesses aiming for highly detailed performance analysis.
What’s the Importance of Email List Provider?
The importance of an email service provider cannot be overstated in the modern digital marketing industry. Let’s look into the aspects that highlight the significance of the popular email marketing providers:
Direct Channel for Communication
Email marketing provides a direct line of communication, delivering messages straight to inboxes and avoiding the unpredictability of social media algorithms. This personal touch boosts visibility and engagement, offering a special chance for tailored interactions and building solid customer relationships.
Cost-Effective Marketing
Email marketing is known for its exceptional ROI, allowing businesses to reach thousands at minimal costs. This affordability makes it a viable strategy for all sizes of businesses, delivering targeted messages efficiently without the need for substantial advertising budgets.
Segmentation and Personalization
Businesses can use advanced segmentation tools to customize their emails for different audience groups based on things like age or how they act. This results in very personal emails that boost interaction, make customers happier, and lead to more sales.
Automation and Efficiency
Automation tools make managing email campaigns easier, handling everything from greeting new subscribers to marking special occasions, ensuring messages are sent at the right time and are relevant. This not only saves time but also greatly improves how well the campaigns work.
Analytics and Insights
Email list providers offer detailed analytics that give you a deep look into how your campaigns are doing, with information on opens, clicks, and more. These insights, based on data, are key to tweaking your strategies and making your email marketing better.
Compliance and Deliverability
Email list providers make sure to follow legal rules like GDPR and CAN-SPAM, protecting businesses from any legal troubles. They also work to keep emails landing in the right inboxes, not spam folders, ensuring high deliverability rates.
Things to Consider Before Investing in Email List Provider
Before you decide on an email marketing provider to boost your email marketing, there are key factors to think about:
Integration Capabilities
Check if the provider can easily work with the tools and software you already use, like CRM systems, e-commerce platforms, and website analytics. This integration makes your workflow smoother and helps you use customer data better for tailored marketing.
Ease of Use
It’s important that the platform is user-friendly, with a clear interface and easy navigation, since your team will be using it often. A provider that offers strong support and simple tools can reduce the time it takes to get used to the system and make your team more productive.
List Management and Segmentation Features
Being able to manage your list effectively and segment your audience allows you to send personalized content to specific groups. This is key for better engagement and conversions. Look for a provider that offers detailed segmentation options based on actions, demographics, and purchase history.
Automation and Personalization Options
Automation saves time by letting you set up campaigns to run on their own and send emails triggered by certain actions. Personalization helps make your messages resonate more with individuals. Make sure these features are flexible and easy to use with the provider you’re considering.
Deliverability Rates
A provider’s ability to get your emails into your subscribers’ inboxes is critical. Research their success rates and methods for dodging spam filters to ensure your messages are seen.
Compliance and Security
Compliance with email marketing laws (e.g., GDPR, CAN-SPAM) and data security protocols are non-negotiable. Your provider should help you handle consent and unsubscribes smoothly and protect your email lists and customer information securely.
What is the Best Email List Provider?
Swordfish AI is the best email list provider, significantly improving your marketing efforts for a variety of standout reasons.
Known for its precision and extensive database, Swordfish AI offers outstanding accuracy in providing email lists, making it a top choice for marketers. Its user-friendly interface and strong support system simplify the process, ensuring even beginners can effectively manage their email marketing strategies.
However, it’s also worth exploring other options like Cognism and Kaspr. Cognism is recognized for its broad range of features that assist in sales and marketing, providing not only email lists but also valuable insights into market trends.
Kaspr, on the other hand, is praised for its ease of integration with LinkedIn, making it an excellent tool. While each of these providers brings its own set of advantages to the table, they might not offer the same level of direct contact data access and accuracy as Swordfish AI.
Conclusion
After exploring the best email list providers and assessing their pros and cons, it’s clear that the right choice is key for great email marketing. A good provider improves email deliverability, engagement, and the overall effectiveness of campaigns.
Among the options, Swordfish comes out as the top B2c and B2B email list companies. Its easy-to-use interface, powerful features, and outstanding customer support make it the go-to for creating and managing an effective email list.
For hassle free email marketing success, Swordfish is the way to go.
Frequently Asked Question
Does the size of the provider’s email list matter?
While size can be indicative of reach, the quality and relevance of the list are far more important for targeted and effective email marketing campaigns.
How important is deliverability in choosing an email list provider?
Deliverability is crucial; it ensures your emails reach the recipients’ inboxes and not their spam folders. High deliverability rates increase your campaign’s effectiveness.
Can I export my email list if I decide to switch providers?
Most providers allow you to export your email list, but it’s essential to confirm their data portability policies before committing.