Back to Swordfish Blog

Top 14 Email Marketing Automation Tools to Automate Email Campaigns


email marketing automation tools

Do you find email marketing demanding and time-consuming? You’re certainly not the only one. Well, it’s difficult to keep up-from writing the right content to delivering your message. And that’s where email marketing automation tools step in. 

However, many users often encounter obstacles such as complicated setups, steep costs, and a lack of customization in these tools. Add to this the problems of poor email delivery and integration difficulties, and it becomes clear why you need the best ones. 

That’s why, today, we look at top automated email marketing tools, shedding light on their features, user-friendliness, and how they tackle these typical issues. We’ll guide you through your options to help you find a marketing tool that improves your marketing efforts without the headaches.

Quick List of Email Marketing Automation Tools

Now, let’s see the quick list of email marketing automation platforms and what they’re the best in:

  • OptinMonster: Best for creating visually appealing lead generation forms and targeted campaigns.
  • Omnisend: Best for e-commerce stores looking to integrate email and SMS marketing seamlessly.
  • Drip: Best for businesses seeking advanced automation workflows and customer journey mapping.
  • Mailchimp: Best for solopreneurs and startups needing an easy-to-use platform with a generous free plan.
  • ActiveCampaign: Best for combining email marketing with comprehensive CRM integration.
  • MailerLite: Best for small e-commerce businesses prioritizing simplicity and ease of use.
  • Brevo (formerly Sendinblue): Best for diversified marketing with email, SMS, and WhatsApp integration.
  • Mailshake: Best for sales teams looking for powerful outreach and lead management tools.
  • Emma: Best for large organizations that need detailed analytics and team collaboration tools.
  • Benchmark Email: Best for beginners seeking affordable, user-friendly email marketing solutions.
  • Hubspot Marketing Automation: Best for comprehensive inbound marketing strategies with advanced analytics.
  • Marketo Experience Automation: Best for large enterprises focusing on multi-channel marketing and extensive integrations.
  • ConvertKit Automation: Best for content creators and bloggers who need targeted email sequences based on user actions.
  • Constant Contact Email Marketing Automation: Best for SMEs that require straightforward tools for growing and managing their email list effectively.

Comparison Table for 14 Automate Email Tools

Here’s a comparison table that outlines key aspects of 14 popular email marketing automation tools. This table compares the cost, setup complexity, and integration capabilities of each tool to help you decide which is best suited for your needs.





Basic Plan $4.97 per monthEasy with drag-and-drop

Salesforce, HubSpot, Shopify, Zapier, etc.

Plus Plan $14.97 per month

Pro Plan $19.97 per month

Growth Plan $29.97 per month


Free PlanModerate

Zapier, Google Ads, Typeform, Shopify, etc.

Standard Plan $16 per month

Pro Plan $59 per month


Free 14-days trialUser-friendly

Salesforce, Zoho CRM, Mailchimp, CoSchedule, etc.

Starts at $39 er month


Free PlanEasy

LeadBoxer, Zoho CRM, Wix, LeadsBridge, Clinicminds, etc.

Essential Plan $13 per month

Standard Plan $20 per month

Premium Plan $350 per month


Free 14-days trialModerate complexity

Salesforce, Agile CRM, Asana, BoomCRM, Chime, etc.

Lite Plan $9 per month yearly paid

Plus Plan $49 per month yearly paid

Professional Plan $149 per month yearly paid

Enterprise Plan $259 per month yearly paid


Free PlanVery user-friendly

HubSpot, Mailchimp, Pipedrive, Zapier, Kommo, Salesforce, etc.

Business Plan $9 per month

Advanced Plan $18 per month

Enterprise Plan (Quote based)


Free PlanEasy to moderate

Outfunnel, Zenkit, SugarCRM, Microsoft Dynamics, Pipedrive, etc.

Starter Plan $25 per month

Business Plan $65 per month

Enterprise Plan (Customized)


Starter Plan $29 per monthModerate to complex

Pipedrive, HubSpot, Salesforce, Nimble, etc.

Email Outreach Plan $59 per month

Sales Engagement Plan $99 per month


Emma Lite Plan $99 per monthModerate

Glofox, Blackbaud, HubSpot, GoGoGuest, PatronManger, Salesforce, etc.

Emma Essentials Plan $159 per month

Teams Plan $249 per month

Emma Corporate (Customized)

Benchmark EmailFree PlanEasyZapier, Zoho, Jotform, etc.

Pro Plan $15 per month

Enterprise Plan (Customized)

Hubspot Marketing AutomationCustom pricingComplex setup

Salesforce, Mailchimp, Constant Contact, Sendinblue, Campaign Monitor, etc.

Marketo Experience Automation

Growth Plan (Custom)Complex setup

Microsoft Dynamics, Salesforce, and LinkedIn

Select Plan (Custom)

Prime Plan (Custom)

Ultimate Plan (Custom)

ConvertKit Automation

Free PlanSimple

Zapier, Bizzey,, Houghton Solutions, and JetpackCRM

Creator Plan $15 per month

Creator Pro Plan $29 per month

Constant Contact Email Marketing Automation

Lite Plan $12 per monthEasy to moderate

Salesforce, Eventbrite, Shopify, WooCommerce, Canva, etc. 

Standard Plan $35 per month

Premium Plan $80 per month

14 Email Marketing Automation Tools to Revolutionize Your Campaigns

An email automation platform is designed to automate and enrich your email marketing efforts. That’s why we shortlisted our tools based on the simplicity, automation, segmentation, integration and many more features.

So let’s see how these 14 platforms do it —

1. OptinMonster


OptinMonster is a top-notch WordPress plugin for building and organizing email lists. It’s unique because it doesn’t just collect simple email addresses; it sorts them based on how users interact with your site and where they are located. 

This email marketing platform is easy to use, with a drag-and-drop feature and over 50 templates for making attractive lead-generation forms. It also works well with many popular email services. 

Additionally, OptinMonster aids in expanding your email list and allows you to send personalized, automated emails.

About OptinMonster

  • Founding Year: 2013
  • Founding Team: Syed Balkhi and Thomas Griffin
  • Company Size: 28      

Customer Ratings

  • G2: 4.3 · ‎89 reviews
  • Capterra:4.2 · ‎71 reviews
  • Trustpilot: 4 · ‎165 reviews

Features of OptinMonster

These are the features of OptinMonster:

  • Drag and Drop Builder

OptinMonster’s builder is intuitive, making it easy to create custom lead generation forms. With a variety of templates and design options, users can craft forms that blend seamlessly with their website’s aesthetic.

  • Real-Time Behavior Automation

This feature tracks user behavior on your website, displaying the most relevant opt-in campaigns. It’s designed to increase conversions by showing targeted messages based on user interaction.

  • Advanced Segmentation

OptinMonster allows you to segment your email list based on various criteria. This ensures that your campaigns are targeted and relevant, increasing the effectiveness of your email marketing efforts.

  • Variety of Campaign Types

The tool offers six different email campaign types, including lightbox popups and floating bars. This variety makes sure that you can choose the most effective campaign type for your specific audience.

  • Seamless Integration

OptinMonster integrates with numerous email service providers. This flexibility allows for easy management of your email list and the implementation of automated email campaigns.

  • Lead Generation Forms

The tool provides stunning lead-generation forms that are proven to grow your email list. These forms are not only effective but also visually appealing, enhancing user engagement.


  • User-friendly interface for easy navigation
  • Effective for capturing and segmenting leads
  • Variety of templates for diverse campaign types
  • Integrates with multiple email service providers
  • Real-time behavior tracking for targeted campaigns
  • Proven results in increasing email subscribers


  • Primarily focused on WordPress users


OptinMonster Cost OptinMonster has four pricing options tailored just for you. Starting with the Basic plan at $4.97 per month (paid yearly), it’s a great choice if you’re new and need simple features. 

If your business is growing, the Plus plan at $14.97 per month gives you extra features and more flexibility. Next, the Pro plan at $19.97 per month, tagged as the BEST DEAL, comes with advanced connections and is ideal if you’re set to boost your marketing game. 

Finally, the Growth plan at $29.97 per month offers all-inclusive tools for businesses ready to scale with a wide range of campaign choices and connections. 

OptinMonster’s plans are customized to align with your business expansion and marketing goals.


Our Review of OptinMonster

In our review of OptinMonster, we discovered that it excels as a lead generation tool. Its strength lies not only in the variety of forms it offers but also in its capability to capture and segment email leads efficiently. 

A key feature is its Real-Time Behavior Automation, which intelligently targets users based on their website interactions. The tool is user-friendly, offering a range of templates, but beginners might face a bit of a learning curve. 

We noted that its pricing might be considered high for smaller businesses. 

However, OptinMonster’s effectiveness in growing email lists and its compatibility with various platforms make it a significant asset for marketers, particularly for those aiming to enhance audience engagement.

2. Omnisend


Omnisend is an all-in-one marketing platform for email and SMS, specifically tailored for ecommerce businesses. It simplifies the task of connecting with customers by automating email and SMS marketing processes. 

Well, with Omnisend, businesses can easily create, send, and track email marketing campaigns, all from a single platform. The tool is known for its high conversion rates and efficiency in driving sales.

This actually makes it a valuable asset for e-commerce brands. If they’re looking to expand their marketing strategies without increasing their workload, this tool is the perfect choice for sure.

About Omnisend

  • Founding year: 2014
  • Founding team: Rytis Lauris (co-founder and CEO)
  • No. of Employees:   173

Customer Ratings

  • G2: 4.6 · ‎839 reviews
  • Capterra: 4.7 · ‎706 reviews
  • Trustpilot: 4.6 · ‎245 reviews

Features of Omnisend

These are the features of Omnisend:

  • Integrated Email and SMS Campaigns

Omnisend combines email and SMS marketing, allowing businesses to reach customers on multiple channels. All templates are customizable, providing a personalized experience for customers.

  • Pre-built Automation

The platform offers ready-to-use automation for various campaigns like welcome series and abandoned carts. This feature saves time and drives sales effectively by automating crucial communication.

  • Advanced Segmentation

With Omnisend, you can create unlimited segments that update in real-time. This allows for precise targeting based on campaign activity, shopping behavior, and more.

  • Customizable Templates

Omnisend provides a range of fully customizable templates. This enables businesses to maintain brand consistency across all marketing communications.

  • Real-time Analytics

The platform covers detailed analytics, giving insights into campaign performance. This helps in making data-driven decisions for future email marketing strategies.

  • E-commerce Integrations

Omnisend integrates with a variety of e-commerce platforms, making it easy to connect and synchronize with your existing online store.


  • Effective for both email and SMS marketing
  • Time-saving with pre-built automation
  • Precise targeting with advanced segmentation
  • Customizable templates for brand consistency
  • Detailed analytics for informed decisions
  • Easy integration with e-commerce platforms


  • May require technical knowledge for maximizing use of advanced features.
  • Integration complexities are possible with certain less common e-commerce platforms.


Omnisend has a pricing model that grows with your online store, letting you start for free and upgrade as you expand. The Free plan lets you try out the basic features at no cost, perfect if you’re just dipping your toes in. 

If you’re after more sophisticated features, the Standard plan starts at $16 per month. It’s great for expanding businesses wanting to use more detailed email and SMS marketing tools. 

For bigger online businesses, the Pro plan at $59 per month provides a wide range of automation and integration options. Each plan is designed to help you connect with your audience effectively, making Omnisend a flexible option for businesses of all sizes.


Our Review of Omnisend

We found out that Omnisend is more than just an email marketing tool; it’s a comprehensive solution for ecommerce marketing. Its strength lies in seamlessly integrating email and SMS marketing, which is a big plus for online stores. 

From user feedback, we get that the platform’s automation features are top-notch, particularly for cart abandonment and welcome emails. 

However, some users have noted that Omnisend can be somewhat complex to navigate at first. The platform’s detailed analytics and customizable templates are highly valued by e-commerce businesses. These features make Omnisend a popular choice for those seeking to tailor their marketing strategies.

3. Drip


Drip is the best marketing automation platform that’s mainly customer-centric, primarily designed for e-commerce businesses. It simplifies the process of engaging audiences and driving revenue through a combination of email marketing, pop ups, and automated strategies. 

You’ll be glad to know that Drip stands out for its ease of use and effectiveness in personalizing marketing efforts. It helps brands understand their customers better and create more impactful, revenue-driving communications. 

Thus, with Drip, businesses can design irresistible emails, segment audiences accurately, and automate their marketing to save time and increase efficiency.

About Drip

  • Founding year: 2012
  • Founding team: Avery Durant (CEO)
  • No. of Employees:   170

Customer Ratings

  • G2: 4.4 · ‎457 reviews
  • Capterra: 4.4 · ‎180 reviews

Features of Drip

These are the features of Drip:

  • Email Design and Delivery

Drip’s platform enables crafting and scheduling emails that are both visually appealing and highly deliverable. This confirms your messages not only reach the inbox but also capture the recipient’s attention properly.

  • Onsite Campaign Creation

With Drip, you can effortlessly create onsite campaigns, including popups, using a drag-and-drop interface. The best automated email campaigns here are designed to engage visitors and extend interactions beyond just email.

  • Behavior-based Segmentation

Drip excels in creating segments based on customer behavior and engagement. This helps with highly targeted and relevant marketing communications. Plus it’s tailored to individual customer actions and preferences.

  • Automated Marketing Strategies

The platform offers automation for multichannel marketing strategies. This allows businesses to set up and forget daily tasks while focusing on broader goals and strategies.

  • Detailed Insights and Dashboards

Drip provides in-depth dashboards and analytics, offering clear insights into the performance of marketing strategies. This data is needed for refining tactics and improving overall campaign effectiveness.


  • Simplifies email design and ensures high deliverability
  • Easy to create and manage onsite campaigns
  • Offers precise, behavior-based customer segmentation
  • Automates multichannel marketing strategies effectively
  • Provides detailed insights for strategy optimization
  • Integrates smoothly with e-commerce platforms


  • AI-driven engagement may lack human touch in customer interactions.
  • Complex features might require a steep learning curve for users.


Drip has a straightforward pricing model for its e-commerce email marketing automation, starting at $39 per month. 

This plan includes up to 2,500 people on your email list, unlimited email sends, onsite campaigns, email support, and free migration. Drip’s pricing is designed to scale with your business.

Hence, it ensures no hidden fees or charges and is based on your list size and email send volume. A 14-day free trial is available, with no credit card required as well.

Drip Pring 

Our Review of Drip

From the email marketing automation tools we’ve used so far, we saw Drip as a highly capable automation tool, especially for those focusing on customer journey mapping. Its automation workflows are intuitive and offer extensive customization, which users appreciate. 

Feedback suggests that Drip’s segmentation capabilities are particularly effective for targeted marketing campaigns. However, some users find the pricing a bit on the higher side, especially small businesses. 

Overall, Drip’s strong points in automation and integration with e-commerce platforms make it a solid choice. It’s for businesses that aim to automate and refine their marketing strategies.

4. Mailchimp


Mailchimp is renowned as best email automation tool designed to enrich opens, clicks, and sales. It’s a user-friendly platform that combines email and SMS automation powered by AI.

This really enables personalized customer interactions. 

Guess what? Mailchimp simplifies content creation and audience segmentation, backed by analytics and reporting for optimization. It’s particularly beneficial for businesses seeking to boost orders and customer value without increasing their workload.

About Mailchimp

  • Founding year: 2001
  • Founding team: Ben Chestnut, Mark Armstrong and Dan Kurzius
  • No. of Employees:   800+

Customer Ratings

  • G2: 4.3 · ‎12,390 reviews
  • Capterra: 4.5 · ‎16,685 reviews
  • Trustpilot: 1.4 · ‎695 reviews

Features of Mailchimp

These are the features of Mailchimp:

  • AI-Powered Automation

Mailchimp’s automation is driven by AI, enabling personalized emails and SMS based on customer behavior. This feature ensures that each message is tailored to the recipient’s interests and actions.

This makes communications more efficient and engaging.

  • Generative AI for Content Creation

The platform has generative AI tools to rapidly produce on-brand content. Users can choose from a variety of expertly designed templates. This makes the process of creating attractive and effective marketing materials simpler and faster.

  • Advanced Segmentation Logic

Mailchimp allows for sophisticated customer targeting using advanced logic, such as buying behavior. This feature is enriched with AI, enabling more precise and effective segmentation for targeted marketing campaigns.

  • Complete Analytics and Reporting

The platform provides detailed, AI-generated reports and funnel visualizations. Users can benchmark their performance against industry standards, helping to optimize marketing strategies and improve campaign outcomes.

  • Customer Journey Builder

This feature automates email campaigns triggered by customer behavior, enhancing engagement and driving sales. It helps businesses to create effective, behavior-based marketing strategies that resonate with their audience and encourage conversions.


  • AI-driven email and SMS personalization
  • Easy and fast content creation with AI tools
  • Precise customer targeting with advanced segmentation
  • Detailed analytics for campaign optimization
  • User-friendly interface and personalized onboarding
  • Perfect customer journey automation for engagement


  • Mailchimp can be costly for large email lists.
  • It can be complicated for first-time users.


Mailchimp has a variety of pricing plans that evolve with you, ensuring you always have the right automation tools for your business. If you’re just beginning, the Free plan lets you try things out at no cost, perfect for up to 500 contacts. 

As you grow, you might think about the Essentials plan starting at $13 per month, which gives you access to more advanced testing and scheduling tools. 

The Standard plan, starting at $20 per month, offers even more customization and optimization tools, great for those wanting to enhance customer interaction. 

For big businesses or fast-growing operations, the Premium plan starts at $350 per month. It offers advanced features, including unlimited contacts and priority support. 

Each plan is designed to fit your needs, whether you’re nurturing a small startup or guiding a large enterprise.


Our Review of Mailchimp

Our review of Mailchimp reveals it as a user-friendly platform ideal for startups and small businesses. We saw from feedback that its ease of use and generous free plan are highly appreciated. 

Moreover, Mailchimp’s strength is in its simple yet effective email marketing and automation capabilities. However, some users feel that as their marketing needs grow, Mailchimp’s features can become limiting. 

But despite this, its analytics, customizable templates, and wide range of integrations keep Mailchimp as a go-to tool. It’s an amazing platform for many looking to start their email marketing journey.

5. ActiveCampaign


ActiveCampaign is a comprehensive Customer Experience Automation platform, serving over 180,000 businesses. It specializes in great email marketing, marketing automation, and CRM tools.

Also, it’s designed to foster meaningful customer connections. The platform offers a range of features including email marketing, forms and landing pages, site and event tracking, sales automation, lead scoring, and CRM capabilities. 

This integrates with most e-commerce stores and supports a variety of automation to enhance business operations. ActiveCampaign is also compatible with numerous apps and software, boasting over 900 integrations in its marketplace. 

The versatility here makes it a powerful tool for businesses aiming to improve their customer engagement sales and simple email marketing processes.

About ActiveCampaign

  • Founding year: 2003
  • Founding team: Jason VandeBoom
  • No. of Employees:   1000

Customer Ratings

  • G2: 4.4 · ‎1,708 reviews
  • Capterra: 4.6 · ‎2,336 reviews
  • Trustpilot: 3.1 · ‎743 reviews

Features of ActiveCampaign

There are the features of Active Campaign:

  • Powerful Automation

ActiveCampaign enables the automation of emails and interactions, allowing you to improve your email and deliver personalized communications at the right time. This feature automates tasks of various sizes that ensure efficiency in lead management.

  • Sales and Marketing Integration

The platform combines sales automation with marketing tools, providing a unified approach to capturing, qualifying, and engaging leads. This integration helps in achieving cohesive sales and marketing efforts.

  • CRM Functionality

ActiveCampaign includes CRM capabilities, facilitating effective account management and lead nurturing. This feature is essential for maintaining organized customer data and enriching sales engagement.

  • Email Marketing Tools

The platform offers robust email marketing features, including segmentation and successful deliverability. These tools are necessary for creating and executing effective email campaigns.

  • 900+ Integrations

ActiveCampaign boasts over 900 integrations, allowing seamless connection with a variety of software, including Shopify, WordPress, and Zapier. This extensive integration capability enhances the platform’s versatility.

  • Customer Journey Automation

ActiveCampaign helps you to automate the entire customer journey, providing personalized experiences based on customer behavior. This feature is key to driving engagement and conversions.


  • Combines email marketing with CRM and automation
  • Offers powerful automation for various tasks
  • Provides a unified sales and marketing approach
  • Includes over 900 integrations for versatility
  • Facilitates effective customer journey automation
  • Robust email marketing tools for campaign success


  • ActiveCampaign’s CRM is less robust than specialized platforms like Salesforce.
  • The reporting interface is crowded, complicating navigation and data analysis for users.


ActiveCampaign has a range of pricing plans and 14-day free trial to match different business requirements, ensuring you can pick a perfect email marketing plan for you. The Lite plan begins at $9 per month when paid yearly. It’s great for solo entrepreneurs needing basic email marketing tools and marketing automation. 

The Plus plan, starting at $49 per month yearly, is designed for small teams looking to improve customer experience with advanced features like Facebook Custom Audiences and lead scoring. 

For businesses looking to improve their marketing strategies, the Professional plan starts at $149 per month yearly. It offers tools like predictive sending and split automations. 

Lastly, the Enterprise plan, for larger organizations seeking a scalable solution, begins at $259 per month yearly. It includes features like custom reporting and HIPAA support. Each plan adjusts according to the number of contacts and extra features, allowing you to tailor your marketing strategy effectively.

ActiveCampaign Pricing

Our Review of Active Campaign

When we checked out ActiveCampaign, we found it’s great for managing customer relationships and making email marketing easier. It has some really advanced features that help automate tasks and connect with systems that manage customer info, making dealing with customers and sales smoother.

Users tell us that its email tools are strong and good at getting emails delivered properly. But, it can be tricky for people who are new to it to figure out how to use it.

The cost might be a bit much for smaller businesses. Despite this, if you need a tool that gives detailed reports and lets you change things to suit your needs, ActiveCampaign stands out as a top choice.

6. MailerLite


MailerLite is a digital marketing tool designed to grow audiences faster and drive smarter revenue. 

Known for its simplicity and effectiveness, MailerLite offers email marketing, automation, landing pages, and website-building capabilities. It stands out for its intuitive drag-and-drop email editor and 24/7 award-winning support. 

Thus, MailerLite is ideal for businesses seeking a straightforward, efficient way to engage their audience. It also expands its digital marketing efforts.

About MailerLite

  • Founding year: 2010
  • Founding team: Ignas Rubezius (CEO & Founder)
  • No. of Employees:   130+

Customer Ratings

  • G2: 4.6 · ‎840 reviews
  • Capterra: 4.7 · ‎1,911 reviews
  • Trustpilot: 4.6 · ‎1,251 reviews

Features of MailerLite

Here are the features of MailerLite:

  • Intuitive Email Editor

MailerLite’s drag-and-drop email editor allows for the creation of dynamic, engaging emails in minutes, catering to users who value simplicity and efficiency in design.

  • Automated Email Campaigns

The platform enables the sending of perfectly timed and targeted emails automatically. This makes it easier to manage customer communication and engagement.

  • Website Builder

With MailerLite, you can build stunning websites independently, showcasing your business effectively without needing extensive technical skills.

  • Effective Signup Forms

The tool offers highly effective subscription forms to grow your audience. It ensures a seamless process for capturing new leads and subscribers.

  • Complete Tracking

MailerLite provides tools to monitor campaign performance. This helps businesses understand what works best and adjust their strategies accordingly.

  • Digital Product Sales

The platform supports the sale of digital products like ebooks and downloads. It adds versatility for businesses looking to expand their online offerings.


  • Easy-to-use drag-and-drop email editor
  • Automated email campaigns for efficiency
  • Independent website-building capability
  • Efficient tools for growing subscriber lists
  • Complete performance tracking features
  • Supports sales of digital products


  • Limited customization options for advanced users seeking unique email designs.
  • Potentially overwhelming for beginners due to extensive features and tools.


MailerLite offers straightforward and affordable pricing. The Free plan is $0 per month for up to 1,000 subscribers and 12,000 monthly emails. The Growing Business plan starts at $9 per month (billed yearly) for up to 500 subscribers with unlimited emails and additional features. 

And, the Advanced plan is $18 per month (billed yearly) for up to 500 subscribers, offering even more features. For larger businesses, the Enterprise plan provides customized solutions like unlimited users and monthly emails. However, you’ll need to contact them to get the pricing.


Our Review of MailerLite

From user feedback, we get that MailerLite is a hit for its simplicity and effectiveness in email marketing and automation. Its intuitive interface and drag-and-drop editor make it accessible, even for those new to digital marketing. 

While it’s celebrated for its ease of use and affordability, some users noted that its features might be too basic for larger businesses with complex marketing needs. 

However, for small businesses and individual entrepreneurs, MailerLite’s straightforward approach to email campaigns. It has reliable customer support too which makes it a highly recommended choice.

7. Brevo (formerly Sendinblue)


Sendinblue is more than just emails; it also integrates SMS messaging, making it a comprehensive marketing solution. It lets you categorize your audience for more personalized emails. 

Plus, its drag-and-drop feature ensures you can craft impactful emails swiftly.

About Brevo 

  • Founding year: 2012
  • Founding team: Armand Thiberge
  • No. of Employees: 501 to 1000 employees

Customer Ratings

  • G2: 4.5 · ‎706 reviews
  • Capterra: 4.5 · ‎1,972 reviews
  • Trustpilot: 4.2 · ‎4,550 reviews

Features of Brevo 

Businesses can connect with their audiences and manage their campaigns with Brevo’s email marketing automation tools. Below are some key email automation features features that allow email marketing automation —

  • Email Marketing

Brevo’s email marketing tool helps businesses create personalized campaigns that engage audiences and boost sales. The feature includes user-friendly email marketing templates and a drag-and-drop editor, making it easier to design attractive emails.

  • SMS Marketing

The SMS marketing feature allows for targeted messaging directly to customers’ phones. It’s ideal for sending transactional messages and promotional campaigns, enabling prompt communication with customers.

  • WhatsApp Campaigns

Brevo’s WhatsApp marketing tool offers a way to engage with customers on the world’s most popular messaging app. It’s perfect for sending multimedia messages and fostering two-way communication.

  • Signup Forms

Signup forms in Brevo help businesses grow their email lists by attracting new subscribers. The forms can be customized to match company branding, integrated into websites, or shared on social media.

  • Transactional Email

The transactional email feature ensures important messages like order confirmations or password resets are delivered reliably. It integrates with major CMS tools, providing timely and relevant communications to customers.

  • Push Notifications

Brevo’s push notification tool sparks interest and drives conversions through real-time updates. The feature lets businesses segment users and test campaigns, making sure notifications are targeted and effective.

  • Mobile Wallet

Brevo’s mobile wallet feature enhances mobile marketing by allowing customers to store vouchers, loyalty cards, and more on their phones. The feature supports customer engagement through notifications and recurring communications.

  • Meetings

The meetings feature simplifies scheduling and follow-up email for sales and marketing teams. It improves customer relationships and enables smooth interactions by customizing booking pages.

  • Landing Pages

Brevo’s landing pages tool helps promote brands and collect leads with intuitive design and easy deployment. The feature integrates with marketing campaigns, turning visitors into customers and aiding focused marketing efforts.

  • Marketing Automation

Brevo’s marketing automation feature offers easy-to-use templates and workflow automation for automating repetitive tasks and creating personalized customer journeys. It helps businesses save time, improve efficiency, and increase revenue through targeted campaigns.

  • Customer Data Platform

The customer data platform brings together and manages customer data, providing a single source of truth for improved marketing strategies. The feature offers insights and analytics for better decision-making.


  • Simplifies email design with user-friendly templates.
  • Reaches customers instantly with targeted SMS marketing.
  • Improves customer interaction through personalized WhatsApp campaigns.
  • Grows email lists effectively with customizable signup forms.
  • Increases conversions with real-time push notifications.
  • Provides valuable insights through comprehensive customer data analysis.


  • Requires time to master advanced automation features.


Brevo has a range of pricing options to suit you, no matter where you are on your journey. If you’re curious about what Brevo can do, give the Free plan a go. It lets you send as many as 300 emails each day. 

If your business is expanding, the Starter plan could be a good fit. For $25 a month, you can send up to 20,000 emails. 

Now, if you’re a marketing whiz or an e-commerce guru, the Business plan might be up your alley. Starting at $65 a month, it comes with high-end features like automated marketing and AI for optimal email sending times. 

And for big companies with unique requirements, there’s the Enterprise plan. It offers custom pricing and features tailored just for you.

Brevo Pricing

Our Review of Brevo 

We’ve given Brevo a test run ourselves, and it’s been a game-changer for our email marketing automation. Its intuitive interface, easy-to-use drag-and-drop editor, and powerful automation tools have simplified our marketing tasks. 

In fact, we liked the options for personalized campaigns and the ability to communicate across multiple channels, which helped us reach our audience. 

That said, we found some of the more advanced features difficult to learn, and it would be nice to see more customization options in the basic plans. Despite a few minor hiccups, Brevo provides a well-rounded solution for businesses looking to step up their marketing game.

8. Mailshake


If you’re reaching out to new potential contacts, Mailshake is the best email marketing software. It comes packed with features to expand your email list, ensure the emails are active, and line up the ideal email sequence. 

Additionally, it boasts excellent social media connections. Its A/B testing and scheduling features are straightforward, helping you refine your emails for the best results.

About Mailshake

  • Founding year: 2015
  • Founding team: Sujan Patel
  • No. of Employees: 1 to 10 employees

Customer Ratings

  • G2: 4.7 · ‎257 reviews
  • Capterra: 4.7 · ‎111 reviews
  • Trustpilot: 3.6 · ‎3 reviews

Features of Mailshake

Mailshake provides several features to simplify and automate your email marketing campaigns. Some of them are —

  • Email Outreach

Mailshake makes email outreach straightforward with personalized campaigns and automated follow-ups. It simplifies managing large-scale personalized outreach with tested email templates and a powerful mail merge tool.

  • Follow-Ups

Mailshake’s automated follow-ups improve response rates. Using this feature, you can create custom follow-up sequences based on specific triggers, ensuring potential customers remain engaged.

  • Lead Catcher

Lead Catcher helps you manage leads effectively by categorizing them as won, lost, or ignored. The feature organizes active conversations and allows your team to respond to leads swiftly, so no opportunity is overlooked.

  • Dialer

The Dialer feature integrates cold calling into your outreach campaigns. It facilitates VOIP calls directly from your browser and tracks call-related tasks.

  • Email Deliverability

Mailshake’s email deliverability tool ensures that your emails reach their intended recipients. The tool monitors open and click rates, identifies issues affecting deliverability, and provides feedback for improving your sender reputation.

  • AI Email Writer

The AI Email Writer, known as SHAKEspeare, generates email copy using artificial intelligence. The feature supports scalable A/B testing and improves deliverability by creating text variations, boosting your email marketing performance.

  • Mail Merge

Mailshake’s mail merge feature allows you to send personalized emails to many recipients simultaneously. It creates custom email content customized to individual needs, making marketing  and sales campaigns more impactful.

  • LinkedIn Automation

The Chrome Extension offers LinkedIn automation, allowing you to send messages, connection requests, and profile views automatically. This feature enhances outreach campaigns by integrating email and LinkedIn tasks.

  • Data Finder

Data Finder is a tool that helps you find prospects’ contact information, including email addresses. It supports filtering by role, location, or company, helping you populate your pipeline with qualified leads.

  • API

Mailshake’s API provides programmatic access to its features, enabling integration with other applications. The API supports GET and POST requests, making it versatile for custom email marketing automation solutions.


  • Provides personalized email outreach with templates and mail merge.
  • Improves response rates through automated follow-up sequences.
  • Efficiently manages leads with clear categorization options.
  • Integrates cold calling seamlessly into multi-channel campaigns.
  • Improves email deliverability with monitoring and feedback tools.
  • Increases marketing performance with AI-generated email copy.


  • Doesn’t let you upload lists for bulk deleting


Mailshake has three pricing options designed with you in mind. The Starter plan is perfect if you’re just starting out. For $29 per user each month , you get to send up to 1,500 emails a month. Plus, you get features like email sequences and AI-assisted email drafting. 

Next up is the Email Outreach plan. If you’re part of a growing team, this one’s for you. At $59 per user each month, you get personalized emails, lead management, and CRM integration. 

Lastly, for larger businesses, there’s the Sales Engagement plan. Priced at $99 per user each month, it comes with a power phone dialer and LinkedIn automation for a more robust outreach.

Mailshake Pricing.png

Our Review of Mailshake

We’ve put Mailshake to the test ourselves, and it’s been a big help in automating our email marketing. Its custom email sequences and automated responses have made our outreach efforts both efficient and impactful. 

Also, we appreciated the LinkedIn integration and AI-assisted email drafting, which were great for boosting our campaigns. That said, getting familiar with all the features can take a bit of time, and the lower-tier plans don’t offer enough flexibility for everyone. 

In spite of these small issues, Mailshake provides a solid option for businesses aiming to simplify their email marketing.

9. Emma


Emma is the best email automation software for large companies with sizable marketing teams. It simplifies team collaboration and streamlines email automation. With numerous integrations and personalization features, Emma is a top-notch tool that can deliver impressive outcomes.

About Emma

  • Founding year: 2003
  • Founding team: Clint Smith, Will Weaver
  • No. of Employees:   101 to 250 employees

Customer Ratings

  • G2: 4 · ‎532 reviews
  • Capterra: 4.2 · ‎145 reviews
  • Trustpilot: 4.6 · ‎241 reviews

Features of Emma

Emma offers a variety of features that make email marketing automation straightforward and effective for businesses. Below are some of the key features —

  • Email Editor

The email editor in Emma helps businesses create appealing emails effortlessly. With a drag-and-drop interface and responsive design templates, companies can engage their audience with professional, branded communications.

  • Automation

Emma’s automation feature allows you to set up targeted email campaigns based on customer behavior or specific triggers. The feature sends personalized messages at optimal times, improving engagement and conversions.

  • Segmentation

The segmentation tool in Emma lets you categorize their email lists based on demographics, behavior, or preferences. This targeted approach improves email relevance, ensuring the right message reaches the right audience.

  • Analytics

Emma provides detailed analytics to track email campaign performance. The feature offers insights into open rates, click-through rates, and subscriber engagement.

  • SMS

Emma’s SMS feature enables businesses to reach customers through direct messaging. This feature allows for timely communication of last-minute updates or promotions, enhancing multi-channel marketing.

  • AI Assistant

The AI Assistant in Emma helps businesses create email content quickly and efficiently. It generates brand-friendly messages, easing writer’s block and allowing marketers to focus on other aspects of their campaigns.

  • Integrations

Emma integrates with popular apps and platforms, simplifying data management and enhancing personalized messaging. These integrations enable businesses to sync customer data across tools, improving the effectiveness of their email marketing campaigns.

  • User Permissions

The user permissions feature in Emma facilitates teamwork and collaboration. It ensures brand consistency and restricts email campaign changes to authorized personnel while controlling access levels for different users.


  • Easily create appealing emails with the drag-and-drop editor.
  • Increase marketing efficiency with personalized automation campaigns.
  • Improve email relevance using targeted segmentation.
  • Optimize strategies with detailed real-time analytics.
  • Reach customers directly through timely SMS messaging.
  • Simplify content creation with the AI Assistant.


  • At times, the software glitches, forcing it to restart the entire campaign.


Emma has four pricing options, each designed to meet your specific needs. The Emma Lite plan is perfect for basic marketing needs. For $99 a month, you get up to 10,000 contacts, a user-friendly drag-and-drop editor, and email support. 

If you’re a growing brand, the Emma Essentials plan might be for you. At $159 a month, you get added features like landing pages and unlimited automation. 

For organizations with multiple departments, the Emma for Teams plan, priced at $249 a month, offers tiered account structures and custom user permissions. 

Lastly, for larger organizations, there’s the Emma Corporate plan. It comes with custom pricing and advanced features like unlimited users and priority support.

Emma Pricing

Our Review of Emma

We’ve given Emma a try and found it to be a reliable option for email marketing. We could shape their campaigns efficiently with the help of a drag-and-drop editor and automation tools.

Emma also offers strong segmentation and analytics, assisting in focused outreach and monitoring performance. However, mastering some advanced features might take some time, and the cost may not suit everyone’s budget. 

All in all, Emma provides a user-friendly journey with robust tools, enabling businesses to improve their email marketing efforts.

10. Benchmark Email

Benchmark Email

If you’re new to email marketing and looking for an affordable option, consider Benchmark Email. Their plans start at just $13.99 a month for up to 600 subscribers. Each plan offers unlimited emails per month and a variety of customizable designs. 

Additionally, Benchmark works well with over 300 popular apps, like Google, WordPress, and Shopify.

About Benchmark Email

  • Founding year: 
  • Founding team: 
  • No. of Employees:   

Customer Ratings

  • G2: 4.3 · ‎94 reviews 
  • Capterra: 4.3 · ‎185 reviews
  • Trustpilot: 4 · ‎3 reviews

Features of Benchmark Email

Benchmark Email offers several features that improve email marketing and simplify communication. Here are some of its key features —

  • Email Builder

Benchmark Email provides an intuitive drag-and-drop email builder. It allows businesses to create professional-looking emails easily, using templates or building from scratch. The builder also integrates with Canva, making image editing simple and convenient.

  • Marketing CRM

The marketing CRM feature, BenchmarkONE, helps you manage relationships and track leads. It provides tools for lead scoring, segmentation, and tracking interactions, enabling personalized communication and improved customer insights.

  • Marketing Automation

Benchmark Email’s marketing automation assists businesses in nurturing leads and enhancing B2B relationships. It enables personalized communication based on customer behavior, for example, clicking specific links or visiting certain pages.

  • Landing Pages

You can create landing pages for campaigns with the landing pages feature. It’s useful for capturing leads and driving conversions, and the drag-and-drop builder makes designing these pages straightforward and effective.

  • Smart Design

Benchmark Email’s smart design feature uses AI to help businesses create branded emails quickly. It adapts colors, images, and text to fit brand guidelines, saving time while maintaining a professional appearance.

  • Brand Kit

The brand kit feature allows you to save brand assets like logos, colors, and fonts. This consistency helps maintain brand identity across all communications, ensuring a cohesive and recognizable brand image.

  • Smart Content

Benchmark Email’s smart content feature uses AI to suggest content for emails. It helps create engaging messages and adapts to the audience’s preferences, improving email relevance and effectiveness.

  • E-commerce Integration

You can integrate Benchmark Email with their online store using the e-commerce integration feature. It supports automated campaigns based on customer behavior, enhancing the effectiveness of marketing efforts and increasing sales.

  • Lead Generation

The lead generation feature helps businesses attract new subscribers through forms, pop-ups, and landing pages. It’s useful for building email lists and capturing potential customers, laying the foundation for future marketing campaigns.

  • Reporting

Benchmark Email’s reporting feature provides insights into campaign performance. It offers metrics like open rates and click-through rates, allowing you to optimize their email marketing strategies.


  • Easily create professional emails with the intuitive builder.
  • Manage leads effectively with the comprehensive CRM feature.
  • Increase relationships through personalized marketing automation.
  • Capture leads and drive conversions using landing pages.
  • Save time with AI-powered smart design and branding tools.
  • Generate engaging content with AI-based smart content suggestions.


  • The service doesn’t alert when sent emails fail to reach their destination.


Benchmark Email has a variety of pricing options to match your email marketing goals. It offers a Free plan that is perfect for beginners or those wanting to try the service, letting you send up to 3,500 emails each month to 500 subscribers.

The Pro plan, which begins at $15 per month, provides advanced features like marketing automation and A/B testing. The Enterprise plan, designed for businesses with unique needs, comes with custom pricing and includes a personal account manager and priority support. 

Each plan is tailored to meet your specific needs, whether you’re just starting out or leading a large marketing team.

Benchmark-Email Pricing

Our Review of Benchmark Email

After using Benchmark Email, we found it to be an effective tool for email marketing. The platform’s intuitive email builder and personalized marketing automation made it easy for us to create and manage targeted campaigns. 

We also appreciated the powerful analytics, which provided valuable insights into our email performance. However, we noticed that some advanced features came with a slight learning curve, and the platform’s pricing might not suit smaller businesses. 

Despite these issues, Benchmark Email offers a user-friendly experience with strong features, making it a good choice for businesses.

11. Hubspot Marketing Automation

Hubspot Marketing Automation

Easily automate your email campaigns with Hubspot to engage prospects and get more potential customers. 

Create attractive emails without needing any coding skills. Set up specific triggers and conditions to ensure the right emails reach the right people at the perfect time. 

You can also set clear objectives for each email sequence to measure its effectiveness. As part of Hubspot’s integrated marketing suite, you’ll have additional tools to maintain and update your contact list as needed.

About Hubspot Marketing Automation

  • Founding year: 2006
  • Founding team: Brian Halligan, Evan DiLeo, Dharmesh Shah
  • No. of Employees:  1001 to 5000 employees

Customer Ratings

  • G2: 4.4 · ‎10,857 reviews 
  • Capterra: 4.5 · ‎5,908 reviews
  • Trustpilot: 2.6 · ‎673 reviews

Features of Hubspot Marketing Automation

The HubSpot marketing automation software automates routine tasks and personalized customer interactions. Here are some of the standout features —

  • Workflows and Bot Builders

HubSpot allows you to automate your marketing campaigns using workflows and bot builders. You can automate your emails, segment your contacts, and manage your content distribution to keep your audience informed.

  • Email and Form Automation

The platform includes features for automating both emails and forms. This automation helps nurture leads by sending targeted emails based on user behavior or form submissions.

  • Cross-Channel Campaigns

With HubSpot, you can extend your marketing automation across various channels including SMS and in-product marketing. This multi-channel approach ensures that you can reach your audience wherever they are.

  • Personalized Customer Experiences

HubSpot’s automation tools allow you to craft tailored customer experiences at scale. By using data-driven personalization techniques, you can send send an email that resonate deeply with your audience.

  • Lead Nurturing

Automating your lead nurturing processes helps prevent leads from going cold. HubSpot’s email drip campaigns are easy to set up and help you deliver timely and relevant content to your leads.

  • Advanced Segmentation and Personalization

You can create targeted workflows using HubSpot’s visual editor, which makes it easy to segment your audience and personalize emails. It allows you to deliver highly personalized content that meets the specific needs and interests of different customer segments.


  • Reduces the time spent on repetitive marketing tasks.
  • Simplifies the creation and management of complex marketing campaigns.
  • Expands the scope of marketing efforts across various communication channels.
  • Delivers customized content to customers, increasing engagement rates.
  • Keeps potential customers engaged with timely, relevant content.


  • A limitation on how many workflows you can create


Hubspot-Marketing-Automation Pricing

Kindly check the URL and suggest which pricing to include 

Our Review of Hubspot Marketing Automation

After integrating HubSpot’s Marketing Automation into our workflow, we’ve seen a notable boost in our marketing performance. With the platform’s workflows and targeting features, we could manage our campaigns more efficiently and effectively.

Plus, we found the CRM integration particularly useful, enabling us to interact with customers on a more personal level. However, if you’re new to this, the initial setup might seem a bit overwhelming, and the high pricing difference between tiers could make it difficult for SMBs. 

Even with these minor issues, HubSpot has been a strong partner for our marketing efforts, improving engagement and analytics.

12. Marketo Experience Automation

Marketo Experience Automation

Keep up with changing needs by automating your customer interactions. With Marketo, you can plan and manage both lead and account-based strategies in one place. 

Offer your customers a consistent, personalized experience every time. Set up internal workflows to update audience lists, plan campaigns, and sort data as interactions occur. If a program works well, you can easily duplicate it, including all its components.

About Marketo Experience Automation

  • Founding year: 2006
  • Founding team: Jon Miller, Phil Fernandez and David Morandi
  • No. of Employees: 500 to 1050 employees 

Customer Ratings

  • G2: 4.1 · ‎2,480 reviews
  • Capterra: 4.3 – 704 reviews
  • Trustpilot: 3.7 · ‎5 reviews

Features of Marketo Experience Automation

Marketo Engage offers robust tools that simplify and improve marketing activities across various platforms. Here’s a clearer overview of what it offers —

  • Marketing Automation

Marketo Engage automates marketing tasks, reducing the need for manual input. It ensures timely and consistent interactions with customers, improving the efficiency of marketing operations.

  • Account-Based Marketing

This feature allows Marketo Engage to help companies concentrate on their most crucial accounts. Through specifically designed campaigns, it engages these key accounts, providing personalized experiences that strengthen relationships.

  • Lead Management

Marketo Engage makes managing leads easier by automating the nurturing process. It uses scoring and alerts to inform sales teams when prospects are ready to engage, increasing the chances of making sales.

  • Email Marketing

Marketo Engage enables the creation of responsive email campaigns that respond to user behaviors. It sends personalized emails based on these actions, making communications more relevant and impactful.

  • Cross-Channel Engagement

It combines different communication channels to ensure a smooth customer experience. Whether it’s through social media, email, or direct marketing, it delivers consistent and compelling messages across all platforms.

  • Extensibility and Integration

With Marketo Engage, you can customize and integrate third-party apps. This flexibility improves its features and allows for adjustments that meet specific business requirements.

  • Multi-Touch Attribution

Marketo Engage tracks which marketing actions contribute to revenue. By understanding how each interaction works, you’re able to allocate resources more efficiently and tweak their marketing efforts.


  • Improves efficiency by automating routine tasks.
  • Personalized customer interactions effectively.
  • Increases lead management and conversion rates.
  • Supports targeted, effective account-based marketing.
  • Integrates smoothly with third-party applications.
  • Provides valuable insights with multi-touch attribution.


  • This system takes some time to configure


Marketo has four custom plans to match your marketing requirements: Growth, Select, Prime, and Ultimate. You can contact Marketo directly for an exact quote according to your business size and needs.

However, if you’re a beginner or have simpler needs, the Growth plan might be just right for you, offering key features like email marketing and SEO without any unnecessary complexity. 

For those with more complex needs, the Select plan steps it up with more API calls and user limits, ideal for expanding teams. The Prime and Ultimate plans are designed for large operations, providing advanced features like unlimited interactive webinars and in-depth analytics. 

Each plan builds upon the last, letting you scale your marketing smoothly as your business expands. 

Marketo Experience Automation

Our Review of Marketo Experience Automation

Having given Marketo Experience Automation a try ourselves, we’ve seen exactly just how much it can simplify marketing tasks. Its strong features, like smooth Salesforce integration and effective multi-channel marketing, enable businesses to coordinate actions across all customer interactions.

Its intuitive setup and in-depth analytics helped us increase engagement and better understand audience behaviors. However, we did notice that Marketo’s landing page and form builder could be a bit tricky to navigate, and the user interface might feel a bit dated. 

But don’t let these minor issues deter you. Marketo still stands strong as a top-notch choice for businesses looking to step up their digital marketing game.

13. ConvertKit Automation

ConvertKit Automation

Deliver timely and relevant content using email marketing automation. See your email plans come to life as you design them and view them just as your subscribers would. 

Setting up steps for your subscribers is as simple as clicking a button and choosing an event, action, or condition. Even if you don’t want a full plan, you can set up individual rules using a straightforward “if this, then that” approach.

About ConvertKit Automation

  • Founding year: 2013
  • Founding team: Nathan Barry
  • No. of Employees:  11 to 50 employees

Customer Ratings

  • G2: 4.4 · ‎203 reviews
  • Capterra: 4.7 · ‎205 reviews
  • Trustpilot: 3.3 · ‎43 reviews

Features of ConvertKit Automation

ConvertKit streamlines email automation for users at all technical levels. Below are some key features you need to get startedwith email automation —

  • Visual Automations Builder

This feature enables you to visually craft the paths your subscribers will take, ensuring emails are sent timely and appropriately. It makes building complex workflows straightforward, so the correct messages reach the right audience.

  • Automated Email Sequences

ConvertKit allows you to easily create email sequences that trigger automatically based on specific subscriber activities. This capability is vital for nurturing relationships and increasing engagement efficiently, without needing to manually send each email.

  • Event-based Triggers

Automated emails are sent in response to specific subscriber behaviors, such as making a purchase or filling out a form. These timely responses add a personal touch to your communications, making them more relevant and engaging.

  • Conditional Logic

This feature adjusts the course of your email campaigns based on subscriber interactions. It customizes the content each subscriber receives, increasing relevance and effectiveness.

  • RSS to Email

ConvertKit can automatically transform your latest blog posts into email content. That way, it saves time and keeps your audience informed about new updates.

  • Tag-based Subscriber Segmentation

Instead of managing multiple lists, ConvertKit uses tags to segment your audience. This approach simplifies subscriber management and enhances the personalization of your marketing efforts.


  • Simplifies complex email workflow creation.
  • Automatically triggers emails based on user actions.
  • Visual builder enhances campaign planning.
  • Improves engagement through personalized content.
  • Smooth integration with blog updates via RSS.
  • Efficiently segments the audience with tags.


  • It takes some time to learn advanced features.


ConvertKit has custom pricing plans to match your progress as a content creator. If you’re just beginning, the Free plan caters to up to 1,000 subscribers at no charge, making it ideal for new creators building their following. 

For creators on the rise, the Creator plan at $15 per month accommodates up to 300 subscribers, with automation features to simplify your tasks. Creators who are well-established can choose the Creator Pro plan at $29 per month for up to 300 subscribers. It provides advanced tools like subscriber scoring and unlimited team members to effectively grow your business. 

Each plan comes with unlimited landing pages, forms, and broadcasts, making ConvertKit a flexible option for every stage of your creative journey.

ConvertKit Automation pricing

Our Review of ConvertKit Automation

We’ve put ConvertKit Automation to the test and found it to be a priceless asset for improving our email marketing tactics. The platform’s Visual Automations Builder makes it a breeze to create targeted email sequences that connect with our subscribers at just the right times. 

On top of that, the event-based triggers and conditional logic simplify our workflows, allowing our audience to receive relevant content automatically. That said, new users might find the platform a bit daunting at first, and while the customization options are plentiful, they can be a bit tricky to access. 

All in all, ConvertKit Automation has enabled us to fine-tune our marketing strategies with accuracy, though it does come with a bit of a learning curve.

14. Constant Contact Email Marketing Automation

Constant Contact Email Marketing Automation

Send a welcoming email automatically when people show strong interest in your brand. Design campaigns that cater to how contacts engage with your emails. Group contacts and ensure your message reaches the right audience. If someone doesn’t open your email, send it again. 

Attract new subscribers with tools like sign-up forms and promotional methods, such as Facebook & Instagram Ads. Make the most of each email by adding sections that prompt subscribers to make a purchase or donation. 

And if you’re on a budget, consider exploring free email marketing automation options.

About Constant Contact Email Marketing Automation

  • Founding year: 1995
  • Founding team: Randy Parker
  • No. of Employees: 5001 to 10000 employees

Customer Ratings

  • G2: 4 · ‎5,773 reviews
  • Capterra: 4.4 · ‎2,734 reviews
  • Trustpilot: 4.2 · ‎879 reviews

Features of Constant Contact Email Marketing Automation

Constant Contact offers a range of tools tailored to simplify digital marketing, catering to needs across email, social media, and SMS.

  • Email Marketing Automation

Constant Contact provides automation that ensures timely and appropriate communication. Automated emails such as welcome messages, re-engagement efforts, and birthday wishes activate based on specific user interactions.

  • Professionally Designed Email Templates

With over 200 mobile-responsive templates, you can start with a sleek design and tailor it to match your brand’s look, streamlining your email creation process.

  • SMS Marketing

This email marketing service allows you to connect with your audience through text messages, sending timely updates directly to their phones, which boosts engagement.

  • Social Media Tools

These tools help you manage all your social media activities from one place. You can plan posts, create advertisements, and assess your results across various platforms to enhance your visibility.

  • AI Marketing

It uses artificial intelligence to refine your messaging. Constant Contact’s AI analyzes your marketing tactics and suggests enhancements to better resonate with your target audience.

  • List Building Tools

These features assist in expanding and managing your subscriber list. Customize sign-up forms and integrate them on your platforms to attract new contacts.

  • Email Tracking Software

This software provides detailed analytics that help you understand your campaign’s effectiveness. By monitoring email open and click rates, you can continuously optimize your strategies.


  • Saves time with easy-to-use, customizable email templates.
  • Ensures relevant communication through behavioral email automation.
  • Expands reach with effective, direct SMS marketing tools.
  • Simplifies social media management across multiple channels.
  • Improves message impact with AI-driven content suggestions.
  • Provides valuable insights with detailed campaign analytics.


  • Design features and email templates lack advanced customization options


Constant Contact has three custom plans to match your marketing requirements, so that you can choose the right email marketing plan. Now, the Lite plan, perfect for beginners, starts at $12 per month and provides basic email and social media tools.

 If your business is on the rise, the Standard plan, starting at $35 per month, offers more advanced marketing tools to help you attract and engage customers. 

The most extensive, Premium plan, begins at $80 per month and is designed to maximize your outreach and growth with advanced automation and segmentation tools. 

The cost of each plan adjusts based on your number of contacts, ensuring you only pay for what you use. Prepayment and nonprofit discounts are available. 

Constant-Contact-Email-Marketing-Automation Pricing

Our Review of Constant Contact Email Marketing Automation

We’ve put Constant Contact to the test and seen firsthand how its features can simplify marketing tasks for businesses. Its powerful email templates, smooth social media integration, and efficient SMS marketing campaigns significantly increase outreach and engagement. 

Plus, the platform’s intuitive email automation aids in delivering timely messages, which are crucial for nurturing customer relationships. However, you might find the initial setup a bit challenging, and the cost could be a hurdle for smaller businesses just getting started. 

In summary, while Constant Contact provides effective tools, you must weigh these factors to ensure it aligns with your business requirements.

The Honorable Mention: Swordfish AI to Collect High-Quality Leads for Email Marketing

Swordfish AI to Collect High-Quality Leads for Email Marketing

Swordfish AI provides access to over 3.5 billion contact data profiles, including unique cell phone numbers and emails. It uses exclusive partnerships with cell phone data providers and real-time validation for line connectivity.

This ensures accurate and reliable contact information. Also, the service is particularly beneficial for sales and recruitment professionals. It helps to connect with decision-makers and expand outreach efficiency.

Here’s a look at how it expands outreach capabilities:

Chrome Extension for Broad Access


Swordfish’s Chrome Extension allows users to find contact information across various platforms on the internet. This includes popular sites like LinkedIn, Twitter, Facebook, Dribble, GitHub, StackOverflow, Google, and Bing. 

It gives a seamless way to access unique and verified contact data directly from your browser too.

Prospector for Targeted Lead Generation

Swordfish AI to Collect High-Quality Leads for Email Marketing

The Prospector tool is designed for creating targeted calling and email lists in bulk. It uses advanced filters and suppression techniques to ensure the leads generated are accurate and relevant to your specific needs. 

This tool is particularly useful for sales professionals looking to build a robust pipeline quickly.

File Upload for CRM Integration


Swordfish’s File Upload feature allows users to upload a CSV file and automatically fills in missing cell phone numbers and emails. 

This is particularly useful for businesses looking to update and complete their CRM contact databases efficiently, saving time and resources in data entry.

Reverse Search for Comprehensive Data Retrieval


Utilizing the information you already have, Swordfish’s Reverse Search can find the information you don’t. By inputting any combination of Name, Company, Email, Phone, or Social Profile, Swordfish will locate the person associated with these details. This makes it a powerful tool for detailed background research.

API for Scalable Data Integration

Swordfish AI API Integration

Swordfish also offers API integration, allowing businesses to add unique Swordfish data to their existing applications at scale. This feature is ideal for companies that require large-scale data integration into their systems for enhanced operational efficiency.

Bombora® Intent Data for Market-Ready Leads

Swordfish AI Bombora Intent Data

With Bombora® Intent Data, Swordfish helps businesses discover companies that are ready to buy their product. This buyer intent data is crucial for businesses looking to target their marketing efforts and increase conversion rates.

Real-Time Validation for Accurate Contact Information

Real-Time Validation for Accurate Contact Information

Swordfish ensures the accuracy of the contact information provided through real-time validation checks for line connectivity. 

This feature is important for making sure that the contact details are current and valid, thereby increasing the chances of successful outreach.

Exclusive Partnerships for Unique Data Access


Swordfish has exclusive partnerships with unique cell phone data providers. This gives users access to exclusive and up-to-date cell phone contact information, which is not readily available through other sources.

arrowTry Swordfish Ai

What is Email Automation?

Email automation is a process where emails are sent automatically to subscribers or customers. This happens through software that triggers emails based on specific actions, time, or user behavior. 

It’s like setting up an email series that goes out at just the right moment without you having to send each one manually. This method is great for keeping your audience engaged and can lead to more sales. 

For instance, businesses using top email automation see an average increase of 20% in sales stated by Monetate. Thus, it’s a straightforward way to keep in touch with your customers and make sure they get the right message at the right time.

Importance of Email Marketing Automation Tools

Email marketing automation is a game-changer in the marketing field. It simplifies communication and maximizes the impact of your email campaigns. Here’s why it’s so important:

Importance of Email Marketing Automation Tools

The right email automation software takes over repetitive tasks. Once you set up your campaign, the software automatically sends emails based on triggers or schedules. 

This saves a great amount of time that you can use to focus on other aspects of your business.

Consistent Communication

With the best email marketing automation software, you can maintain consistent communication with your audience. Whether it’s a welcome series for new subscribers or regular updates, your messages reach your audience without fail.


Email automation tools on the market allow for personalized content. By analyzing user data, these tools can send tailored messages that resonate more with each recipient, leading to higher engagement rates.

Improved Customer Journey

Automated email software helps in guiding your customers through their buying journey. From initial contact to post-purchase follow-up, each step can be automated to provide a seamless experience.

Efficient Segmentation

Segmenting your audience is easier with automation. You can group your subscribers based on their behavior, preferences, or engagement levels. This ensures more targeted and relevant email campaigns.

Enhanced Analytics

These tools provide detailed insights into how your emails are performing. You can track open rates, click-through rates, and conversions, which helps in fine-tuning your strategies for better results.


By automating your email marketing, you reduce the need for a large team to manage your campaigns. This makes it a cost-effective solution for businesses of all sizes.


As your business grows, your email marketing needs grow too. Email automation scales with your business, handling an increasing number of subscribers and more complex campaign strategies without extra effort.

Why Use Email Automation?

Many businesses haven’t yet tapped into the benefits of email marketing automation tools. But, setting up an effective automated email strategy is simpler than you might think, and it can lead to significant outcomes. 

Here’s what you can do with it —

  • Send welcome emails to acquaint new customers with your product.
  • Offer guidance emails to move customers along the sales process smoothly.
  • Celebrate birthdays or anniversaries to boost customer loyalty.
  • Confirm the authenticity of new users with verification emails.

Understanding what email marketing automation is can truly transform your communication strategy.

How Does Email Marketing Automation Work?

Simply put, best email marketing automation tools that send emails based on specific actions or conditions. Here’s a breakdown of how it works —

  • Trigger: This is the action or event that starts the process, like when someone leaves items in their shopping cart.
  • Delay: This is when you choose to wait after the trigger before sending the email.
  • Message: This is the actual content you send, which can be an email, text, or even a push notification if you’re using Omnisend.

To get started with what is email marketing automation —

  • First, design an automated email campaign.
  • Next, decide on the trigger.
  • When a customer does something specific, like leaving their shopping cart, the system will send out your pre-set email.


In conclusion, email marketing automation tools are transforming how we connect with audiences. As we’ve seen, each tool offers unique features, whether it’s Omnisend’s integration of email and SMS, Drip’s customer journey mapping, or Mailchimp’s user-friendly platform. 

So, if you want a user-friendly tool that has segmenting leads and increases email subscribers, go for OptinMonster. And if your focus is on email editor, automated email campaigns and sales of digital products, then go for MailerLite. Or you can use any of these 6 depending on your preference.

Just find the exact contact data from Swordfish AI first and then enhance your marketing strategy with these tools. It can be the investment in your business’s future, connecting you more closely with your audience.

arrowTry Swordfish Ai


Can small businesses use email marketing automation tools?

Yes, small businesses can use these tools. They are user-friendly and can fit different budgets, helping small businesses grow.

Do email marketing automation tools require technical skills?

No, most tools are designed for easy use. They often have drag-and-drop features and simple interfaces, so technical skills are not necessary.

Do you need coding skills to operate email automation tools?

No, most email automation tools are user-friendly and do not require coding expertise. This actually makes them accessible to a wide range of users.

Find leads and fuel your pipeline Prospector

Leave a Reply

Your email address will not be published. Required fields are marked *

Cookies are being used on our website. By continuing use of our site, we will assume you are happy with it.

Refresh Job Title

Add unique cell phone and email address data to your outbound team today

Talk to our data specialists to get started with a customized free trial.

hand-button arrow
hand-button arrow