View Products
When deciding between ZoomInfo’s 600 million professional profiles and LinkedIn Sales Navigator’s 61+ million accounts, it’s more than just the numbers. This comparison of ZoomInfo vs LinkedIn Sales Navigator looks into why these tools are often discussed.
Both platforms are known for their unique strengths in enhancing sales and marketing efforts, but they serve different aspects of business intelligence.
Hence, we’ll look beyond just the data count, exploring how each tool fits different business needs. You’ll also know why understanding their distinct features is important if you want to make an informed choice.
Keep reading to learn which tool is best for what you need, how they compare, and if there’s an option that gives you the best of both.
What is ZoomInfo?
ZoomInfo stands out as a top B2B database platform, featuring over 600 million professional profiles and 1.3 billion company profiles globally. This includes more than 34 million company profiles outside North America.
Known for turning a vast amount of unstructured data into verified insights, ZoomInfo uses AI, NLP, and ML, making it a go-to for market analysis and identifying buyers.
Its FuZIon data collection system ensures the data is not only accurate and actionable but also complies with privacy standards. The process involves gathering raw data from various sources and technologies, converting it into useful B2B data, and keeping it up-to-date for market teams.
ZoomInfo’s focus on user privacy in data handling adds to its trustworthiness and efficiency. It’s often the first choice for larger and medium-sized businesses looking to expand their market presence and improve their sales strategies.
Features of ZoomInfo
ZoomInfo is a platform with numerous useful features. They have features for the best sales strategies and tools for marketing. Here are the main ones –
Comprehensive Contact Database
ZoomInfo’s database is vast, perfect for those looking to build client connections. It covers a wide range of contact details across various industries, aiding in targeted communication strategies.
Company Insights
This feature offers in-depth insights into companies, including their size, revenue, and industry. It’s invaluable for businesses to develop market strategies and understand their target audience.
Advanced Search and Filtering
The platform’s search functionality enables precise targeting, focusing on specific contacts or companies. This is crucial for effective, targeted marketing and sales campaigns.
Sales and Marketing Integration
ZoomInfo boosts outreach by integrating with various sales and marketing tools, ensuring consistent data use and effective strategy execution across different platforms
Real-Time Alerts
The platform offers immediate updates on important job changes and company news. This means your businesses will benefit by staying ahead of market trends.
Demographics
The platform provides detailed demographic data, which is helpful in pinpointing potential clients, especially key decision-makers within organizations.
Global Data Coverage
With extensive international coverage, ZoomInfo offers insights into global business strategies. This makes it a demanded tool for companies with a worldwide focus.
Advanced Search and Filtering
ZoomInfo’s search tool allows you to go for precise targeting. This means you’ll be able to focus on specific contacts or companies. It’s essential for effective, targeted marketing and sales efforts.
Pros
- Large database for extensive business contact access.
- Regular data updates for accuracy and timeliness.
- User-friendly interface for easy data access.
- Effective in generating leads and market insight.
- Compatible with CRM and sales systems for streamlined workflows.
- Global data coverage for international business strategy.
- Real-time updates for quick response to market changes.
Cons
- Occasionally, contacts are outdated or missing in real-time.
What is Linkedin Sales Navigator?
LinkedIn Sales Navigator is designed for sales professionals and offers unlimited searches and access to a broad range of search results. This includes over 61M+ accounts.
Following that, it provides advanced search options, like Boolean search. Plus, the platform is efficient at identifying key decision-makers and monitoring lead activities.
With real-time updates and CRM integration, Sales Navigator soars and backs up sales tactics, surpassing standard LinkedIn options.
It offers plans for various needs and budgets, including features like Account IQ for understanding accounts through AI and Relationship Map for visual stakeholder mapping.
It’s more advanced than the standard LinkedIn or Premium options, especially for those in sales. The tool comes in various plans to suit different sales needs and budgets.
Features of LinkedIn Sales Navigator
LinkedIn Sales Navigator is a great tool for sales professionals, with features designed to optimize sales strategies –
Updates on Leads and Companies
This feature provides ongoing updates on your tracked leads and companies, keeping you informed about their latest activities and allowing for timely responses to market changes.
Custom Lists
You can organize your sales initiatives more efficiently by creating and managing personalized lists of leads and companies. This helps in identifying and prioritizing potential business opportunities.
Direct Messaging with InMail
Sales Navigator offers InMail credits for direct communication with LinkedIn members outside your network, facilitating new business connections and discussions.
CRM Integration
The platform ensures seamless integration with CRM systems, keeping your sales data synchronized and up-to-date, thus enhancing efficiency in managing and building a sales pipeline.
This integration reduces manual data entry and perfectly aligns your sales pipeline and CRM, enhancing productivity and data accuracy.
TeamLink and SmartLink
Utilizing your team’s connections, TeamLink assists in discovering pathways to potential clients, making networking more effective, and expanding your outreach.
SmartLinks feature provides insights into how your shared content is engaged with, helping to tailor follow-up strategies and understand audience preferences.
Detailed Search for Leads and Companies
You can conduct thorough searches to find potential clients, with over 14 filters to sift through over 61 million accounts.
This detailed search capability allows you to customize your prospecting. It means you can put the target on the most relevant leads and companies, boosting the chances of successful outreach.
Pros of LinkedIn Sales Navigator
- Enhances the efficiency of lead generation processes.
- Enables precise identification of ideal customers.
- Allows for direct and tailored communication with prospects.
- Simplifies managing sales data through CRM integration.
- Increases opportunities for professional networking.
- Provides valuable insights into prospect engagement and interests.
Cons of LinkedIn Sales Navigator
- Requires a strategic approach to be effective.
- Its accuracy hinges on the frequency of users updating their profiles.
ZoomInfo vs Linkedin Sales Navigator: Comparison Table
Let’s compare ZoomInfo vs LinkedIn Sales Navigator side by side –
|
Features |
ZoomInfo |
LinkedIn Sales Navigator |
| Primary Focus | Comprehensive B2B contact and company database | Networking and relationship-focused sales tool |
| Database Size | Over 600 million professional profiles | Access to LinkedIn’s 61M+ accounts |
| Data Accuracy | Regular updates for database accuracy | Rely on user-generated data updates |
| Market Focus | Broad market appeal across various sectors | Focused on leveraging LinkedIn’s professional network |
| CRM Integration | Integration with CRM tools like Salesforce, HubSpot, Marketo | Seamless integration with CRM systems like Salesforce, Microsoft Dynamics |
| Unique Features | Detailed firmographics, dynamic signals, real-time alerts | InMail messaging, advanced search filters, TeamLink for better networking |
ZoomInfo vs Linkedin Sales Navigator: In-depth Key Differences
To understand the difference between ZoomInfo and LinkedIn sales navigator, let’s look at the tools in terms of separate aspects.
1. Ease of Use
ZoomInfo
If you’re looking for a tool that doesn’t require much time to navigate, ZoomInfo is a good choice. It’s particularly helpful for businesses that need efficient market analysis and lead generation without the complexity.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is very user-friendly, especially if you’re familiar with LinkedIn. It integrates smoothly with the LinkedIn platform, making it easier to find and manage leads. This integration simplifies the process of finding and managing leads.
2.B2B or B2C Focus
ZoomInfo
ZoomInfo is heavily geared towards the B2B market. It offers detailed information about companies and professionals, making it a valuable resource for businesses aiming to connect with other businesses.
LinkedIn Sales Navigator
LinkedIn Sales Navigator, while mainly B2B-oriented, offers B2C features due to its integration with LinkedIn’s vast professional network. This blend makes it versatile for different business scenarios, whether you’re targeting individual professionals or companies.
Note: Reachout another comparison RocketReach vs ZoomInfo.
3. Data Sources and Quality
ZoomInfo
ZoomInfo gathers its data through a mix of web scraping, third-party sources, and artificial intelligence. This approach ensures a high level of accuracy and up-to-date information.
The company’s business model includes selling data collected from its customers to marketers, gathered using these techniques.
LinkedIn Sales Navigator
LinkedIn Sales Navigator uses the power of LinkedIn’s extensive network, drawing its strength from the platform’s user-generated data.
This method of data collection offers a distinct kind of accuracy, shaped by the direct input of millions of users.
As professionals regularly update their profiles with current job positions, skills, and achievements, LinkedIn Sales Navigator is able to provide up-to-date and relevant information.
4. Customizable Filtering and Segmentation
ZoomInfo
ZoomInfo’s filtering system allows for highly targeted segmentation of market segments. It uses firmographic and demographic filters to help you customize your marketing and sales efforts to the most relevant audiences.
LinkedIn Sales Navigator
LinkedIn Sales Navigator utilizes the platform’s rich data, including job roles and company insights, for its advanced search filters. This feature enables businesses to segment their target audience with high specificity and relevance.
5. Real-Time Data and Notifications
ZoomInfo
ZoomInfo stands out for its real-time data updates and notifications on market changes. These features are designed to enhance responsiveness and enable users to adapt quickly to evolving business landscapes.
LinkedIn Sales Navigator
LinkedIn Sales Navigator also provides real-time notifications, focusing mainly on updates related to network activities and lead information. With that, you’ll be informed about key changes and opportunities within your professional networks.
6. Lead Scoring Capabilities
ZoomInfo
ZoomInfo excels in its lead scoring capabilities, which are particularly effective. It allows you to prioritize prospects effectively using various criteria, making it easier to identify and focus on high-value leads.
LinkedIn Sales Navigator
While LinkedIn Sales Navigator doesn’t focus on lead scoring, it provides useful tools to assess the relevance of leads based on interactions within the network. This feature can help determine the potential value of leads based on their LinkedIn activities.
7. Compliance with Laws
ZoomInfo
When considering the compliance of ZoomInfo with data protection and privacy laws, it’s important to note that the company asserts its commitment to adhering to such regulations.
ZoomInfo has stated that it fully complies with the California Consumer Privacy Act (CCPA) and intends to defend itself against allegations to the contrary.
However, there have been legal challenges regarding its data practices, including allegations of CCPA violations related to how it collects, stores, and sells customer data
LinkedIn Sales Navigator
LinkedIn Sales Navigator, on the other hand, utilizes LinkedIn’s extensive user-generated data, which generally incurs lower legal and reputational risks compared to third-party data sources.
LinkedIn, as a platform, is meticulous in adhering to global data protection regulations, including the General Data Protection Regulation (GDPR) in Europe and other regional laws.
This commitment extends to LinkedIn Sales Navigator, which benefits from LinkedIn’s comprehensive privacy policies and data handling practices.
9. Limitations
ZoomInfo
ZoomInfo can be cost-prohibitive for smaller businesses and occasionally may have outdated contacts.
Some users also find ZoomInfo’s interface complex and the data overwhelming, making it challenging to filter and focus on relevant leads.
Moreover, there can be occasional inaccuracies or outdated information in the database, as some have noted.
LinkedIn Sales Navigator
On the other hand, LinkedIn Sales Navigator capitalizes on LinkedIn’s extensive professional network. This offers tools for relationship building and lead management.
However, its focus on using LinkedIn’s network limits broader market data access, making it less suitable for niche industries or specific regions.
11. Customer Support
ZoomInfo
ZoomInfo provides customer support through various channels, including email and their website. If you need help with issues like site usage, billing, pricing, or integrations, you’d want to contact ZoomInfo directly, and they make that possible.
While the support system aims to be responsive, some people have reported challenges in receiving timely support, especially regarding issues like removing contact information or inaccuracies in data.
LinkedIn Sales Navigator
LinkedIn Sales Navigator provides a range of customer support options to assist with various aspects of the service. You can access help through a dedicated help section, where you can submit search queries or browse through recommended topics and suggested articles.
The support system covers areas like the InMail crediting and renewal process, billing management, CRM integration, and subscription management.
Additionally, there are resources on Sales Navigator basics, usage reports, and a glossary of terms related to the platform.
12. Pricing and Plans
ZoomInfo Pricing
ZoomInfo pricing offers packages like Business Email, SalesOS, MarketingOS, and TalentOS, each with unique features tailored to specific business needs. The exact pricing details are provided upon request.
LinkedIn Sales Navigator Pricing
LinkedIn Sales Navigator pricing offers three plans:
- Core
- Advanced
- Advanced Plus
The Core plan focuses on lead and company search, Advanced includes content sharing and teammate introductions, while Advanced Plus offers CRM integration and enterprise features. Pick one that ticks your most lead generation needs.
13. Integrations with CRM and Sales Tools
ZoomInfo
ZoomInfo integrates with various CRM and sales tools such as Salesforce, HubSpot, and Marketo. In fact, ZoomInfo has an app market which catergorizes all the platforms it can integrate with on the basis of sales, marketing, and software.
LinkedIn Sales Navigator
LinkedIn Sales Navigator also offers integrations with popular CRM systems, including Salesforce, Microsoft Dynamics, and others, enhancing CRM capabilities with LinkedIn’s network data.
Here’s a quick look at how ZoomInfo and Sales Navigator integrate with major players
|
CRM Platform |
ZoomInfo |
LinkedIn Sales Navigator |
| Salesforce | ✓ | ✓ |
| HubSpot | ✓ | ✓ |
| Microsoft Dynamics | ✓ | ✓ |
| Marketo | ✓ | ✕ |
| Zoho CRM | ✓ | ✕ |
14. Reviews
ZoomInfo Reviews
- G2: 4.4/5 (7,848 reviews)
- Capterra: 4.1/5 (277 reviews)
“Access to a site’s employee list and the relevant phone #s saves a remarkable amount of time. When you have a specific person you can ask for, it’s easier to get through the gatekeeper.
Any time there is someone new who starts, I always tell them to utilize zoom as much as possible because it is going to lead to better results. It’s extremely easy to use and has a number of features that fit hand-in-glove with our role in sales.” – Garret P.
Linkedin Sales Navigator Reviews
- G2: 4.3/5 (1,821 reviews)
- Capterra: 4.6/5 (135 reviews)
“LinkedIn Sales Nav is integrated with all of the software I use regularly (Salesforce, Salesloft, ZoomInfo, etc.) and seamlessly updates information between these systems. SalesNav has added custom defined personas, which can be applied to your account lists and I find that immensely helpful in identifying a fruitful batch of prospects. I’ve used this software across two organizations now and both times it looks like Sales Nav did a flawless install for the company, and it is so easy to use. I use this daily for my prospecting skills.” – Cody L.
ZoomInfo vs Linkedin Sales Navigator: Which One Should You Choose?
In choosing between ZoomInfo and LinkedIn Sales Navigator, you have to consider your specific needs.
ZoomInfo is ideal for those needing a vast database for extensive market insights, catering to businesses that require detailed information across various sectors.
LinkedIn Sales Navigator is better suited for leveraging professional networks and focusing on relationship-building for sales strategies. It’s more user-friendly, aligning well with small to medium-sized businesses.
Your decision should be based on your business’s scale, the depth of data required, and how you intend to use these insights for your sales strategies.
Note: Reachout another comparison Cold Calling vs Warm Calling.
Swordfish AI: The Best Alternative of ZoomInfo vs LinkedIn Sales Navigator
Swordfish AI has established itself as a standout choice in the sales intelligence market, especially for those seeking ZoomInfo and LinkedIn Sales Navigator alternatives.
Our platform is trusted by over 50,000 professionals, thanks to our focus on providing direct, real-time verified contact information, including exclusive access to cell phone data and premium business emails.
Our unique edge comes from our proprietary cell phone matching algorithms and strategic partnerships with cell phone carriers. This ensures the accuracy and reliability of the contact information we provide. With 3.5 billion data points, Swordfish AI is a reliable source for reaching key decision-makers.
A standout feature of Swordfish AI is the Chrome Extension, which allows users to effortlessly find and verify contact details across various platforms, including LinkedIn, Twitter, and Facebook.
This functionality mirrors that of ZoomInfo and LinkedIn Sales Navigator, making Swordfish AI an ideal solution for those who wish to integrate the strengths of these platforms into their sales and recruitment strategies.
Moreover, our integration with Bombora Intent Data provides a competitive edge, deepening users’ understanding of buyer intent. This is invaluable for sales and marketing professionals aiming to tailor their approaches to meet customer needs and trends.
Key Features of Swordfish AI
Here are the key features of Swordfish:
-
Extensive Contact Database
Swordfish AI gives you access to a massive B2B contact database containing over 3.5 billion profiles. The database offers a range of unique cell phone numbers and high-quality business emails, giving you access to various potential leads and contacts for your business requirements.
-
Advanced Verification
Swordfish AI collaborates with cell phone carriers to enhance the accuracy and timeliness of contact information. This partnership leads to a more advanced verification process, ensuring the data provided is reliable.
-
Chrome Extension
The Swordfish AI Chrome extension integrates directly into your browser, providing seamless access to contact information. It simplifies finding phone numbers and email addresses, making it a valuable tool for professionals and marketers.
-
Automatic CRM Syncing
Swordfish AI enhances contact database management by offering seamless integration with CRM and ATS systems.
This integration automatically updates and organizes user contact databases, reducing the need for manual input and keeping information current and well-structured.
-
API Integration
Swordfish AI includes an API feature that lets you connect it to other apps and systems. This makes the data from Swordfish AI more flexible and useful, as businesses can use it in different ways to suit their specific needs.
-
Prospector
Swordfish AI’s Prospector tool is different from ZoomInfo or Linked sales navigator because it is efficient at making up-to-date lists for phone calls or emails. It uses a targeted approach to pick out the right potential customers. This means you can actively make lists of people to contact.
-
Reverse Search
Swordfish AI’s reverse search feature begins with basic information such as a name, company, email, or phone number, and then uncovers additional contact details. This thorough approach to data retrieval allows for more precise targeting of leads.
Pricing
Compared to ZoomInfo and LinkedIn Sales Navigator pricing, Swordfish AI provides customizable pricing for sales, hiring, marketing, or API needs. Our plans give you targeted emails, direct lines, and cell contacts to help meet goals.
Comparison Table: ZoomInfo vs Linkedin Sales Navigator vs Swordfish AI
If we’re talking ZoomInfo vs LinkedIn sales navigator competitors, here’s a comparison table for ZoomInfo, Linkedin Sales Navigator, and Swordfish AI.
|
Features |
ZoomInfo |
LinkedIn Sales Navigator |
Swordfish AI |
| Database Size | 600+ million profiles | 61+ million accounts | 3.5 billion data points |
| CRM Integration | Salesforce, HubSpot, Dynamics, etc | Major CRM platforms G2, Gong, Groov | HubSpot, LinkedIn, Zapier |
| Data Accuracy | Regular updates | User-generated updates | Real-time validation |
| Market Focus | Broad sector appeal | Professional networking | Sales and recruitment focus |
| Chrome Extension | Efficient contact discovery | LinkedIn-focused access | Quick contact data retrieval |
| Prospecting Tools | Advanced search and filters | Networking and relationship | Targeted dialing and email lists |
| Unique Features | Firmographics, dynamic signals | InMail, advanced search | Reverse Search, API integration |
ZoomInfo vs Linkedin Sales Navigator vs Swordfish AI: Which One Should You Pick?
Selecting ZoomInfo, Sales Navigator or Swordfish AI can be a tricky one. Here’s a guide to help you through.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is especially suitable for those who want to utilize LinkedIn’s vast professional network for sales and business growth. It’s versatile, catering to both small and large-scale businesses.
This tool is particularly effective for those focused on relationship-building and networking, offering features like InMail and advanced search filters.
It’s a great fit for you if you value networking as a core part of their sales strategy and are looking for a tool that can adapt to different budget sizes.
ZoomInfo
If you’re looking for extensive, detailed market insights, ZoomInfo is your calling. It’s designed for those needing various contact information in various industries.
Known for its search capabilities and frequent data updates, ZoomInfo provides its users with the latest and most comprehensive market data.
Swordfish AI
Go for Swordfish AI if your priority is accessing direct, real-time verified contact information, especially valuable for sales and recruitment professionals. What we offer is an ideal choice for businesses of any size looking for efficient data collection.
Swordfish AI stands out for those who need to quickly and accurately gather contact details, aligning with diverse business requirements and budget constraints.
Conclusion
If you’re trying to decide between ZoomInfo vs LinkedIn Sales Navigator, think about what’s most important for your business.
Do you need a massive database and deep market insights? If so, ZoomInfo is your go-to. It’s like having a detailed map of the business landscape at your fingertips.
But if building and nurturing professional relationships is more your style, then LinkedIn Sales Navigator is where it’s at. It’s like being at a networking event, but online, where you can connect and engage with the right people in your industry.
Now, let’s talk about an alternative that can tick all your boxes – Swordfish AI. It combines ZoomInfo’s extensive database with the real-time accuracy of LinkedIn.
So, here’s the deal: If you’re looking for a tool that combines depth of information with the precision of real-time data, give Swordfish AI a try. It’s designed for professionals like you who need to cut through the noise and connect directly with the people who matter.
Try Swordfish AiFAQs
Which tool is more user-friendly between ZoomInfo and Linkedin Sales Navigator?
LinkedIn Sales Navigator is generally viewed as more user-friendly due to its integration with the familiar LinkedIn interface. ZoomInfo, while efficient, might require a steeper learning curve due to its extensive features.
Which platform offers more accurate and reliable data?
LinkedIn Sales Navigator relies on LinkedIn’s vast user-generated data, which can be highly accurate but depends on user updates. ZoomInfo has a regularly updated database, often considered more comprehensive in terms of business data.
Are both platforms suitable for small businesses?
LinkedIn Sales Navigator offers flexible plans that can be more budget-friendly for small businesses. ZoomInfo, while offering in-depth data, might be on the higher end in terms of pricing, potentially making it less accessible for smaller companies.
