Top 15 Real Estate Lead Generation Companies Every Agent Needs to Know in 2024

Getting real estate leads can feel like a high-stakes game. Many agents struggle with expensive services that yield poor returns, low-quality leads, and fierce competition. As a result, they can’t contact people whose listings have just expired. Well, that necessitates you exploring unique lead generation companies. 

So today, we’ll look into the operations of current real estate lead generation companies and introduce more effective tools. With these, you’ll see a better return on your investment and experience a smoother workflow in real estate.

Quick List of Top Real Estate Lead Generation Companies

Here are the key strengths of our picked leading lead generation solutions —

1. Swordfish AI: Best for precise contact verification and real-time data accuracy.
2. Zurple: Best for behavioral-driven communication and personalized lead engagement.
3. Ylopo: Best for AI-enhanced targeting and dynamic digital marketing.
4. Zillow Premier Agent: Best for broad exposure across multiple real estate platforms.
5. Cognism: Best for global compliance and access to verified, influential contacts.
6. Market Leader: Best for receiving exclusive leads with robust CRM integration.
7. ZoomInfo: Best for detailed profiling with intent signals and data enrichment.
8. zBuyer: Best for flexible, real-time lead delivery with no long-term contracts.
9. SmartZip: Best for predictive analytics targeting potential home sellers.
10. Lead411: Best for unlimited B2B data access without extra fees or limits.
11. CINC: Best for comprehensive CRM and advanced lead management tools.
12. Offrs: Best for predictive analytics and territory-focused lead generation.
13. Apollo.io: Best for integrated sales engagement and extensive contact databases.
14. Catalyze AI: Best for using event-driven data for high-net-worth leads.
15. LeadIQ: Best for efficient LinkedIn integration and real-time data verification.

Best Real Estate Lead Generation Companies: Comparison Chart

This chart provides a side-by-side comparison of top real estate lead generation companies. To help you choose the one that best fits your business needs to get leads in 2024, we analyzed each company.

Top 15 Real Estate Lead Generation Companies for Effective Real Estate Lead Generation 

We’ve done the homework for you and looked into over 60 real estate lead generation companies for 2024. Our top picks were chosen based on a number of things. We looked at the type and amount of leads they offer, how good these leads are, what features they have, their prices, and what their customers have to say.

After a detailed review, we’ve put together this list of the best platforms for real estate lead generation that are available right now.

1. Swordfish AI

While many lead generation companies often fail in providing up-to-date and accurate contact details, Swordfish AI excels with its distinctive approach. With its exclusive data sources and specialized matching technology, Swordfish ensures the highest level of accuracy in cell phone number validation. 

With over 3.5 billion data points, Swordfish improves sales and recruitment efforts by connecting with key decision-makers directly. Plus, it collaborates closely with cell phone carriers to verify data right at the source. With this partnership, line connectivity is instantly verified, ensuring reliable, current information.

Additionally, Swordfish uses cutting-edge techniques like business email validation and fresh data updates to minimize outdated or wrong contact details. With Swordfish AI, lead generation professionals can improve their lead generation effectiveness.

About Swordfish AI

• Founding year: 2015
• Founding team: Ben Argeband
• Company Size: 11 to 50 employees

What Sets Swordfish AI Apart?

Swordfish AI excels in the field of cold calling. Our unique cell phone verification system and extensive database of over 3.5 billion data profiles ensure that you only contact active phone numbers owned by property owners.

Plus, our platform is known for its high accuracy, achieving 82% on initial contacts and maintaining a 95% accuracy rate across all profiles. It has earned us the trust of over 50,000 professionals, making us a leader in the field.

Unlike other real estate companies, Swordfish AI offers specialized pro and premium business emails that you won’t find anywhere else.

Furthermore, our advanced cell phone matching algorithms provide Sales Development Representatives (SDRs) with precise and reliable information. This high level of accuracy ensures that you are always well-prepared and effective in your outreach efforts.

Key Features of Swordfish AI

Swordfish AI offers a suite of tools designed to streamline outreach and data management for real estate professionals. Here’s a breakdown of each primary feature to help you maximize your effectiveness:

• Chrome Extension

With the Swordfish Chrome Extension, you can easily access unique cell phone numbers and premium business email data directly through your web browser. This tool integrates seamlessly with platforms like LinkedIn, Facebook, and Twitter, simplifying the process of generating real estate leads quickly. 

• CRM Integration

Using Swordfish AI’s CRM Integration, you can update your CRM database effortlessly, optimizing your lead generation. It integrates with popular CRM’s Zapier, Salesloft, LOXO, Salesforce, Outreach, Lever, etc. So, without manual data updates, this tool lets you expand your network and increase leads.

• Prospector

This tool improves your lead generation process. With Prospector, you can compile detailed lists of potential leads in real estate by applying filters that refine your search to target the right individuals within the real estate market.

• Reverse Search

If you have limited information, such as a name, company, or email, Reverse Search can be incredibly useful. Swordfish AI fills in missing details, providing vital contact information necessary for reaching out to potential property buyers or sellers.

• File Upload

You can easily update your CRM or database with the File Upload feature. Real estate agents can upload a CSV file, and Swordfish AI will enrich it by appending missing cell phone numbers and emails.

• API Integration

Integrating Swordfish AI’s capabilities directly into your systems is straightforward with the API Integration feature. By automatically syncing contact information into your applications, you’ll improve outreach and engagement.

• Refresh Title-Data

The Refresh Title-Data helps maintain the accuracy of your database by updating contacts’ job titles and company names. To keep communication relevant, real estate agents should keep track of clients’ career movements and organizational changes.

• Email Verifier

The Email Verifier improves your email marketing campaign success. It reduces bounce rates and ensures that your messages reach their intended recipients by verifying email addresses.

• Bombora Intent Data

By utilizing Bombora Intent Data, you can identify many leads who are actively researching real estate opportunities. Agents are able to prioritize leads that are more likely to engage, so sales efforts are more efficient.

Best Use Cases of Swordfish AI

Swordfish AI can remarkably improve efficiency across various sectors. Here’s how different professionals can utilize this versatile tool:

• Real Estate Agents: Swordfish AI helps agents quickly find contact information for property owners and buyers, speeding up the process of organizing property viewings.
• Event Planners: You can access accurate contact details for potential attendees and vendors with Swordfish AI, simplifying event marketing and logistics.
• Financial Services Professionals: Maintain up-to-date client contact information to improve customer service and ensure communications are timely and effective.
• HR Managers: Simplify the hiring process by obtaining precise contact details for potential candidates, thus streamlining the recruitment cycle.
• Sales Teams in Tech Startups: Employ Swordfish AI to automate the gathering of contact data for potential leads, speeding up your entry into new markets.
• Marketing Executives: Use verified emails and direct phone numbers to refine targeting in your campaigns, which can lead to better engagement rates.
• Journalists and Researchers: Easily collect contact information for sources and experts, making the process of gathering quotes easier.
• Non-Profit Organizations: Verify contact information for potential donors and volunteers to improve fundraising and volunteer recruitment.

Pros of Swordfish AI

• Speeds up the gathering of accurate contact details.
• Improves efficiency in lead generation processes.
• Manages updating and managing CRM databases.
• Helps prioritize leads with intent data insights.
• Reduces email bounce rates significantly.
• Automates integration with existing business applications.

Cons of Swordfish AI

• May take 1 to 2 minutes for setup.

Pricing

Swordfish AI offers a variety of pricing plans tailored to meet your professional requirements. Each plan aligns with different operational needs and integration capabilities, including Sales, Recruiter, Marketer, and API integration. 

In addition to accurate emails, direct dials, and cell phone numbers, each plan also includes free updates to job titles and company information. With Swordfish AI, your sales reach, recruiting effectiveness, marketing efforts, or contact database can be improved at scale. 

This flexible approach ensures you invest only in what you need, optimizing your resource allocation.

What Users Say About Swordfish AI

• G2: 4.5 out of 5 (85 reviews)

“I like the aggregation power that Swordfish accomplishes, Hoovers, Dun & Bradstreet, Experian and other sources can tell you they pretty much map a looot of (validated) people.” – Verified User in Accounting

• Gartner: 4 out of 5 (48 reviews)

“We are new to the platform but have been impressed so far. Customer service is great and has been there to answer any questions that arose.” 

Try Swordfish Ai

2. Zurple

Zurple is an excellent choice for real estate agents who want to streamline their lead management and conversion processes. The platform is designed to simplify the often complex task of generating leads for realtors by automating both lead generation and nurturing activities. 

Plus, it captures leads using targeted online ads and engages them through personalized, behavior-driven communication. Also, the platform includes automated SMS and email messaging that responds to how leads behave and what they prefer.

When compared to similar platforms like Market Leader, which also offers lead generation and exclusive leads, Zurple excels by providing a more personalized interaction experience. 

Its use of behavior-driven communication strategies is particularly effective for establishing strong connections and nurturing lasting relationships with clients.

About Zurple

• Founding year: 2009
• Founding team: Ryan Owen and Tom Owen
• Company Size: Over 30 employees

Key Features of Zurple

With Zurple, real estate agents can increase their productivity by simplifying lead generation and management. Here are some of the key features and how they work —

• Automated Lead Nurturing: Zurple’s system automatically sends personalized, behavior-driven messages to leads. By tracking user activity, this feature allows messages to be customized to each lead’s interests and actions.
• Behavioral Lead Insights: The platform provides detailed insights into each lead’s online behavior, such as their preferred properties, price ranges, and geographic locations. Understanding these preferences allows you to approach leads with highly targeted and meaningful interactions.
• CRM Integration: Zurple integrates a customer relationship management (CRM) system that helps agents keep track of all interactions and the status of each lead. The CRM system is designed to alert agents to hot leads or those most likely to close.
• Exclusive Lead Generation: Unlike some platforms that share leads among multiple agents, Zurple ensures that the leads you receive are exclusive to you. This exclusivity minimizes the time-consuming task of manually gathering and matching country records and MLS.
• Real-time Notifications: Agents receive real-time notifications about lead activities, which helps in maintaining timely communications. Whenever a lead revisits listings or spends extended time on your website, Zurple promptly alerts you. 

Pros

• Improves lead engagement with personalized messaging.
• Provides deep insights into lead behaviors and preferences.
• Ensures exclusivity of leads to reduce competition.
• Delivers real-time notifications for prompt follow-up.
• Customizes communication-based on user activity data.

Cons

• Initial setup costs can be too high for smaller agencies.

Pricing

Zurple doesn’t list the pricing of their real estate lead generation plan. However we found that prices vary according to the features and services you choose, but Zurple typically charges on a monthly subscription basis.

With plans starting at $309 per month, the Zurple Basic Package gives you a CRM system, a dedicated landing page, and various marketing tools like email, SMS, and video.

If you aim to boost your lead numbers, the Zurple Auto Leads package, priced at $448 monthly, offers SEO-driven ads that generate roughly 15-20 leads. For more extensive web coverage, you can add Additional Sites for an extra $100 per site each month. 

Meanwhile, the Pipeline Boost package costs $609 per month and builds on the Basic Package by focusing on generating over 30 social media leads. 

Each option is designed to help your real estate business grow, making Zurple one of the best real estate lead generation websites for interacting with clients.

What Users Say About Zurple

• G2: 3.8 out of 5 (56 reviews)

• Capterra: 3.7 out of (28 reviews)

“What do you like best about Zurple?

Zurple is a great way to get a ton of low converting leads through Facebook ads. Leads are cheap but you get what you pay for. The automated messages aren’t great and didn’t get much response.

What do you dislike about Zurple?

Leads are very low converting. Once I terminated, ZURPLE imitated me and sent messages to ALL OF MY CLIENTS (Zurple sourced and otherwise) asking if they could continue sending them properties! These are HORRENDOUS business practices and I’m having to put out fires left and right from confused and annoyed clients.” – James W.

Our Review of Zurple

We have personally tested Zurple, exploring its strong capabilities in detail. As a real estate lead generation software, Zurple excels at automating both lead generation and nurturing processes. 

Using behavior-driven communication, this system simplifies lead management and conversion, giving us higher engagement and conversion rates. However, Zurple might not work for all business models due to its customized approach and potential high initial setup costs. 

Overall, while Zurple provides effective tools for lead management, it’s vital to assess if it’s the best fit for your business.

3. Ylopo 

Ylopo is an innovative lead generation service that focuses on providing AI-driven solutions to real estate agents and teams. The platform integrates advanced technology with everyday marketing tasks, using artificial intelligence to generate and nurture your leads.

Plus, Ylopo uses carefully designed ad campaigns and dynamic content strategies to engage potential clients. Besides, the service produces high-quality leads through PPC and social media, supported by in-depth analytics to monitor and improve client interactions. 

When comparing Ylopo with zBuyer, it’s clear that both aim to help you generate leads to real estate. Yet, Ylopo offers a more refined system with advanced AI capabilities, focusing on targeted and top of the funnel lead engagement. 

In contrast, zBuyer focuses on simplicity and lead volume which ultimately makes Ylopo a standout among the best real estate lead generation systems.

About Ylopo 

• Founding year: 2013 
• Founding team: Howard Tager and Juefeng Ge
• Company Size: 11 to 50 employees

Key Features of Ylopo 

Ylopo offers a comprehensive suite of tools designed to improve the performance and efficiency of real estate professionals. Here are the key features that make Ylopo stand out among real estate technology options.

• AI-Powered Lead Generation: Ylopo utilizes advanced artificial intelligence to optimize lead generation. The platform uses a combination of AI and machine learning to identify and target potential clients with high precision.
• Dynamic IDX Home Search: The IDX Home Search feature provides an interactive and user-friendly platform for buyers. With its fully customizable and mobile-friendly design, estate agents can provide home search experiences that are smooth and consumer-friendly.
• CRM Integration: Ylopo provides strong CRM integration that allows you to easily sync your customer data. It helps you track and manage client interactions effectively, keeping all details accessible for lead nurturing.
• AI-Driven Lead Nurture: Through dynamic ads and personalized communication, AI-Driven Lead Nurture automates lead nurturing. Ylopo’s AI-driven tools can deliver customized messages across various channels, increasing engagement and conversion rates.
• Agent Web Design: Ylopo provides fully customizable web design services that cater to the unique branding needs of real estate agents. Besides being visually appealing, these websites are also optimized to generate leads for real estate, and they load quickly.
• Google Local Service Ads Management: Ylopo helps you manage Google Local Service Ads, improving your visibility to local clients. This service includes setting up and managing your ads, handling disputes, and seamlessly integrating leads into your CRM.
• rAIya – AI Virtual Assistant: rAIya is Ylopo’s AI virtual assistant designed to support real estate agents by automating communications with leads. It handles a variety of tasks, from sending texts to making phone calls, allowing you to concentrate on closing deals.

Pros

• Improves engagement with less effort from agents.
• Targets potential clients more accurately and efficiently.
• Increases the likelihood of converting visitors into leads.
• Helps understand client needs through detailed tracking.
• Provides a professional online presence with minimal effort.

Cons

• The 90-day cancellation period appears to affect support quality.

Pricing

While Ylopo doesn’t share its pricing publicly, we found that it offers a range of plans to meet the diverse needs of real estate marketing. The Tech Plus package starts at $345 per month, providing you with two websites: one to represent your brand and another to capture leads. 

If you’re looking to meet more comprehensive real estate needs, the Starter Package is available for $545 per month. This plan builds on Tech Plus by adding digital marketing management and includes $300 towards advertising, effectively giving you $100 in free advertising.

Both packages require a one-time setup fee of $1,500. For those needing extra support in lead management, Raiya AI text nurturing and remarketing are available for $100 per month.

Whether you are new to the industry or a tech-savvy veteran, Ylopo’s services rank among the best real estate lead generation companies.

What Users Say About Ylopo

• Glassdoor: 4.8 out of 5 (220 reviews)

• AgentAdvice: 4.8 out of 5‎ (16 reviews)

“Ylopo is one of the best platforms I have implemented into my business all time. Generating leads, nurturing and reengaging my database. There is no way we could do this at the level they do. It makes sense, is easy to use and they are always improving it. If you are serious about investing in your business, this is the way to do it.” – Chris Heller

Our Review of Ylopo 

After thoroughly testing and analyzing Ylopo, we’ve experienced firsthand how this solution for real estate can simplify marketing. With its AI-driven lead generation and nurturing capabilities, Ylopo improves our agent’s efficiency and client engagement smoothly with CRMs.

The platform’s targeted ad strategies and dynamic content significantly boost our lead quality and conversion rates. However, the pricing structure can be complex and potentially costly, especially for new users adjusting to its system. 

Ylopo is generally quite good, but some businesses might find the initial cost and learning process a bit challenging.

4. Zillow Premier Agent

Zillow Premier Agent is an excellent choice for real estate professionals looking to expand their market presence. This service connects agents with potential buyers and sellers on Zillow, ensuring your listings stand out by targeting specific ZIP codes. 

It’s part of Zillow’s comprehensive digital services, automating ad placements and lead management through a robust CRM. Plus, the “My Agent” feature provides a 30-day exclusive connection with leads, enhancing sales opportunities. 

The listing page visibility increase is particularly useful in busy urban areas, as you can focus more on closing deals rather than finding leads.

In comparison, Zurple is a good choice for real estate agents who want quality leads. But if you’re more interested in maintaining long-term relationships with clients, Zillow Premier Agent has CRM and client management tools.

Zurple is great if you want to generate exclusive leads, which is perfect for agents who want to have a successful real estate business. In the end, whether Zillow Premier Agent or Zurple is better for you depends on what you want for your business.

About Zillow Premier Agent

• Founding year: 2006
• Founding team: Rich Barton and Lloyd D. Frink
• Company Size: 4,500 to 6,750 employees

Key Features of Zillow Premier Agent

Zillow Premier Agent comes equipped with a suite of tools that are designed to boost your productivity and enhance your real estate lead generation strategy. Here’s what you can use to generate leads and manage deals more efficiently —

• Lead Generation: Zillow Premier Agent excels at connecting you with potential buyers and sellers, utilizing Zillow’s vast user base. It gives you access to a continuous flow of active homebuyers, improving your opportunities.
• CRM Tools: At the core of the platform is an advanced CRM system that helps you organize and monitor all interactions and data related to your clients. This system provides key insights that assist you in effectively following up and sustaining client relationships.
• My Agent Feature: This unique feature sets you as the primary contact for the buyer for a specific period after your initial connection. It strengthens the personal bond with your leads, encouraging loyalty, and elevating the quality of service you provide.
• Advertising Solutions: You have the option to purchase ad spaces that are prominently displayed within specific ZIP codes on Zillow’s website. This strategic advertising boosts your visibility, draws more local leads, and expands your market reach.
• Mobile Integration: The Zillow Premier Agent app allows you to handle your leads and interactions with clients while on the move. With this app, you receive updates and lead information in real-time, offering you the flexibility to operate from anywhere.
• Automated Advertising: This functionality automates the ad placement process. By purchasing advertising shares, your ads are displayed automatically, maintaining your visibility without manual intervention.
• Exclusive Leads: The My Agent feature also grants you exclusive access to leads for a limited time. This minimizes competition and enhances your chances of securing client commitment.
• Broker Tools: Zillow provides you with specialized tools to oversee and improve your team’s performance. These tools include functions for assigning leads and tracking your team’s progress.

Pros

• Direct connection with a large number of prospective buyers.
• Improves agent-client relations via exclusive lead access.
• Increases regional market presence by targeted advertising.
• Mobile functionality supports remote business management.
• Ad automation increases operational efficiency.

Cons

• Exclusive leads are limited to 30 days only.

Pricing

Zillow Premier Agent’s pricing isn’t straightforward and can differ greatly based on various factors. 

Typically, the cost per lead ranges from $20 to $60, but the cost depends on the ZIP code you pick, the average property value, how many agents compete for leads, and how busy the market is. 

If you’re working in a non-metro area with less competition, your monthly cost will likely fall between $300 and $500. However, in busier metro areas, expect to pay at least $1,000 each month. If there are a lot of agents in your area, you’ll need to invest more to stand out. 

These pricing plans are designed for real estate agents looking to expand into local markets, from quiet rural areas to dynamic urban centers.

What Users Say About Zillow Premier Agent

• G2: 2.2 out of 5 (51 reviews)

“What do you like best about Zillow Premier Agent?

Premier agent connects you quickly with leads, calling you directly, or sending an email/text/notification. Connecting to someone that inquires instantly gives us a greater chance of converting the lead to a serious buyer. I also like that can we change zip codes depending on what is available, and what we want to spend.

What do you dislike about Zillow Premier Agent?

I do not like the concierge program, I think some leads were lost because having an “assistant” text/speak with the lead. I removed from this program quite quickly.” – Kerri R.

Our Review of Zillow Premier Agent

After thoroughly testing Zillow Premier Agent, it has helped simplify our real estate agents’ operations. This platform offers our team high-quality leads via its extensive network, making it a standout among top real estate lead generation companies. 

Plus, its powerful CRM system efficiently manages and nurtures these leads, enhancing the effectiveness of the service. Moreover, Zillow Premier Agent increases productivity through targeted advertising and excellent mobile accessibility. 

Yet, the costs can be high, particularly in competitive regions, and the 30-day exclusivity for leads might not meet the needs of every business model. 

5. Cognism

Cognism is a great tool for real estate professionals who want to find more leads. It gives you access to top-notch B2B data that’s been verified over the phone, giving you direct access to influential people both locally and globally. Your real estate business will grow when you can connect with more potential clients.

Moreover, Cognism was designed to deal with data decay and to make sure everything is compliant. It’s used by over 1,800 revenue teams around the world. It also works well with big CRM systems like Salesforce and Hubspot, so you can better reach people and spend less time managing data.

When you compare Cognism with Apollo.io, both offer strong sales intelligence solutions. But Cognism is especially good for real estate because it focuses on compliance and verified contacts, which are really important for reaching out globally. 

On the other hand, Apollo.io is all about automating workflows and integrating systems. So, if you need global compliance and accurate data, go with Cognism. 

About Cognism

• Founding year: 2015
• Founding team: James Isilay and Stjepan Buljat
• Company Size: Over 530 Employees 

Features of Cognism

Cognism helps real estate professionals improve lead generation efforts, connecting with clients and improving workflows.

• Prospector: With Cognism’s Prospector tool, you can quickly identify potential real estate leads and build detailed lists of targets. This tool enriches each lead with crucial data, so you can spend less time searching and more time engaging with buyers and sellers.
• Enrich: This feature automatically updates your CRM data, ensuring the information you have is current. In real estate, it means being able to respond quickly to potential clients, greatly increasing sales.
• Enhance: Enhance features improves the efficiency of your CRM by updating outdated B2B data. That way you waste less time on leads that go nowhere and more on those with real potential.
• Intent Data: This tool gives you insights into which accounts are actively searching for real estate services, allowing you to target decision-makers. It makes your outreach efforts more timely and personalized, increasing your chances of making successful connections.
• Chrome Extension: Cognism’s Chrome Extension provides quick access to its database while you’re browsing online, including on websites like LinkedIn. For you, this means easy access to accurate contact details of potential leads, which helps you start conversations more quickly.

Pros

• Quickly identifies potential real estate leads.
• Provides insights on actively searching accounts.
• Ensures CRM data is always current and accurate.
• Enriches leads with crucial, actionable data.
• Refreshes outdated B2B data efficiently.

Cons

• It operates slowly when working with the plugin

Pricing

Cognism offers customized pricing, so you won’t see a clear price tag. However, our research team found out that it has a variety of price plans. If your company has between 200 and 1,000 employees or more, you can expect to pay anywhere from $15,100 to $103,000 for a yearly plan. 

The Platinum Tier costs between $1,500 and $10,000. The Diamond Tier, which includes additional features like verified phone numbers and intent data, costs between $2,550 and $25,000.

What Users Say About Cognism?

• G2: 4.6 out of 5 (637 reviews)
• Capterra: 4.6 out of 5 ‎(98 reviews)

“What do you like best about Cognism?

Cognism is fast and intutive. It is meant to boost your outreach campaign and to get detailed contact’s informations.

I use it once or twice a week to build up scouting campaign for my lead generation and networking.

What i like is that it is a live database of contacts that is often updated and it’s linked to our CRM so that i don’t lose time creating new contacts and reports.

I use it as an add-on on linkedin. i don’t use much the platform.

What do you dislike about Cognism?

Some of the contacts have outdated informations. It could be useful to have the company’s e-mail format so that in case you don’t have the e-mail or the number you can build your own outreach list.”- Alessandro-Michele R.

Our Review of Cognism

After giving Cognism a thorough test, we found that it offers strong tools for generating leads. And we find those especially useful for those in the real estate business. Its Prospector tool quickly finds and enriches potential leads with lots of data, which is useful for our real estate agents looking for clients. 

Alos, the smooth integration with CRM systems makes workflows more efficient, as all the important information is easy to get to.

But we should note that the detailed data can be a bit much for those new to the system, and the costs might be too high for smaller agencies. Even with these challenges, Cognism’s features can help real estate agents maximize their market knowledge and skills.

6. Market Leader

Market Leader sets itself apart as one of the best lead generation companies to help real estate professionals dominate their local market. It generates a consistent supply of buyer and seller leads each month, making it a reliable solution for real estate leads. 

Market Leader provides you with a specific number of leads that are exclusive to you, so your competitors cannot access them. Plus, you get access to powerful tools, including a home evaluation tool and targeted marketing campaigns, which further support your sales efforts.

When compared to Offrs, Market Leader stands out by offering exclusive leads at a set price, which ensures predictable costs and secures your market position. This model is ideal if you aim to build long-lasting client relationships.

While Offrs is known for its predictive analytics capabilities, Market Leader simplifies the process of getting leads, making it easier for you to expand your client base.

About Market Leader

• Founding year: 1999
• Founding team: Mark Powell
• Company Size: 51 to 100 employees

Key Features of Market Leader

With Market Leader, real estate professionals can manage their businesses more efficiently. Here are the key features that distinguish Market Leader from its competitors —

• Exclusive Real Estate Leads: Market Leader guarantees a specific number of exclusive buyer and seller leads each month. These leads are sourced specifically for you and are not shared with any competitors.
• Integrated CRM: The platform includes a powerful Customer Relationship Management (CRM) system. This system allows you to keep track of all client interactions, manage follow-ups, and store detailed client information.
• Marketing Automation: Market Leader’s marketing automation tools simplify your outreach by efficiently handling email campaigns and social media advertising, ensuring consistent and effective marketing with minimal effort.
• Mobile App: With the Market Leader mobile app, you can access your leads and manage your business on the go. The app provides real-time notifications and updates on client activities, ensuring you never miss an opportunity to connect.
• Customizable Websites: Market Leader allows you to create personalized, lead-capturing websites with ease. These websites are optimized for both mobile and desktop and are designed to showcase your listings and professional expertise effectively.
• Professional Tools for Teams: For real estate teams, Market Leader offers specialized tools that facilitate collaboration and lead sharing among team members. It ensures that leads are followed up promptly and efficiently, maximizing team productivity.

Pros

• Ensures a steady, exclusive lead supply each month.
• Improves client tracking and follow-up processes.
• Reduces marketing workload through automated tools.
• Provides constant access to business operations via mobile.
• Provides a professional image with customizable web designs.

Cons

• The filtering of leads is challenging.

Pricing

You’ll only find out the price of each plan when you reach out to an agent. It’s because the Market Leader sets prices based on your business requirements. 

According to our research, Market Leader offers a variety of pricing plans for real estate professionals beginning at $139 per month.

The Professional for Agents plan is perfect for individual agents looking for a straightforward, code-free marketing solution. If you’re part of a small team focused on residential sales, the Professional for Teams plan scales based on team size from $79 to $59 per member. 

For larger brokerages with over 15 agents, the Business Suite for Brokers plan provides extensive team performance tracking and a dedicated account manager. Each plan includes essential tools like IDX websites, CRM, and marketing automation, all supported by a mobile app to manage and grow your business.

What Users Say About Market Leaders

• G2: 3.3 out of 5 (243 reviews)

• Cuspera: 4.47 out of 5 (1,058 reviews)

“What do you like best about Market Leader?

The market leader system was very user friendly and provided some good quality leads. Alex, my account executive, provided top-notch service the entire time from sign up onward. Anytime I had any question or concern he responded promptly and solved it for me. Would definitely recommend this service to colleagues or another Realtor looking to drive more traffic to their website.

What do you dislike about Market Leader?

Some users would register and not understand that they were now signed up for automatic emails.” – Verified User in Real Estate

Our Review of Market Leader

After a detailed analysis of Market Leader, we’ve personally experienced how it can greatly improve real estate operations. Market Leader offers us unique monthly leads and powerful CRM and marketing automation tools that simplify managing interactions.

However, the expenses could be high for new agents or smaller teams, and learning all its features can require a significant amount of effort and time. In general, we believe that Market Leader is a useful tool in real estate marketing, but be warned—it requires a considerable investment.

By using Market Leader’s real estate lead generation services, you can increase your agency’s productivity and better your client interactions.

7. ZoomInfo

If you’re a real estate professional looking to boost your lead generation, ZoomInfo could be a top pick for you. This company uses a wide-ranging B2B database including 321 million professional contacts . It can be really useful in the real estate field to know details about businesses and professionals.

Moreover, it uses advanced data gathering and analysis to give you accurate profiles that include contact info, company details, and career histories. Plus, ZoomInfo’s features make it easy to find high-value targets with data cleaning, scoring, and segmenting tools.

Compared to LeadIQ, ZoomInfo gives you a large database for detailed lead profiling. In contrast, LeadIQ is great at giving you quick access to contact details, which is great for realtors who need contact right away. 

But if you need detailed insights and strong data capabilities to build meaningful connections, ZoomInfo might be a better fit for you.

About Company

• Founding year: 2007 
• Founding team: Henry Schuck
• Company Size: 1,001 to 5,000 employees

Features of ZoomInfo

ZoomInfo provides real estate professionals with advanced tools to improve their strategies for generating leads and engaging clients. Here is a clearer explanation of how these features can benefit the real estate industry —

• Intent: It monitors search queries related to real estate, helping agents spot potential clients early in their property search. By identifying those actively looking for real estate solutions, agents can target their outreach more effectively.
• Data Enrichment: ZoomInfo standardizes and cleans data, ensuring that all client information is accurate and valuable. For real estate agents, having precise and detailed client profiles aids in customizing marketing and service offerings.
• Lead Segmenting and Scoring: This tool enables agents to sort and prioritize leads based on their potential to buy or rent. It simplifies focusing on the most promising prospects, improving resource allocation and marketing efforts in real estate.
• Scoops: This feature offers timely information about significant events within companies, such as expansions or leadership changes. Using this data, agents can contact companies that need new properties or professional advice.
• Websights: Using this feature, you can identify visitors to your real estate website and find out what they’re interested in. It allows agents to follow up with personalized information suited to the visitor’s preferences.
• FormComplete: This tool boosts conversion rates by minimizing the number of fields in contact forms on real estate websites. It makes it easier for potential clients to reach out about listings or services without having to fill out lengthy forms.
• ZoomInfo Chat: By combining live chat with comprehensive visitor profiles, this feature helps real estate agents interact effectively. You can immediately personalize their communications based on the background information provided.
• Enrich: This feature keeps the contact data in your CRM accurate and complete. It’s vital for you as an agent who need up-to-date information to make offers and maintain client relationships timely.
• Automated Workflows: This feature automates routine tasks such as nurturing leads and scheduling follow-ups. For real estate, it could automate the sending of property details to interested clients or reminders about open house events.
• Contact Tracking: It keeps track of your interactions with leads, giving you a better idea of their interests. It helps you refine their strategies for each prospect.

Pros

• Quickly identifies active real estate seekers.
• Ensures clean, standardized client data.
• Prioritizes leads to focus efforts efficiently.
• Provides timely updates on corporate changes.
• Personalizes interactions based on visitor data.
• Automates routine follow-up and lead nurturing tasks.

Cons

• The interface is a little bit complex.

Pricing

The cost of ZoomInfo depends on what features you want, how much access you need to their database, and how many users you have. But generally, they offer three plans.

The Professional Plan costs $14,995 a year and is great for small to medium businesses. It offers advanced search, integration, and enriched data targeting.

Then, the Advanced Plan costs $24,995 a year and is designed for medium to large businesses. It includes all the features of the Professional Plan, plus Alerts, WebSights, Events, and more.

Lastly, the Elite Plan starts at $34,995 a year for up to 5 users. It includes AI-generated customer profiles, workflow automation, and email verification. It’s perfect for large businesses.

What Users Say About ZoomInfo?

• G2: 4.4 out of 5 (8,205 reviews)

• Capterra: 4.1 out of 5 ( 284 reviews)

“What do you like best about ZoomInfo Sales?

As an outsourced SDR/Lead Generation business, having great data is fundamental to us delivering successful campaigns for our clients. ZoomInfo gives us direct access to the stakeholders that are able to influence the procurement of our clients services, saving us valuable time and stopping us getting blocked by gatekeepers. It also integrates seamlessly with our CRM saving wasted time on administration.

What do you dislike about ZoomInfo Sales?

I don’t “dislike” anything but obviously it would be great to have more mobile/direct phone numbers.” – Eddy R.

Our Review of ZoomInfo

We recently had the chance to try out ZoomInfo and found that it really improves lead generation, particularly for the real estate industry. The company excels because it offers intent signals, lead scoring, and data enrichment. 

These features make it easier for us to identify and focus on potential clients efficiently. As a result, agents can quickly engage with quality leads, improving both their effectiveness and their results.

However, if you’re new to this, you might find ZoomInfo’s interface a bit complex, and if you run a smaller business, the cost might be a concern. While ZoomInfo offers potential issues, it provides powerful solutions for proactive customer engagement.

8. zBuyer

zBuyer stands out as a leading platform for real estate professionals seeking a competitive edge through innovative lead generation. Since its founding zBuyer has grown from a platform targeted at investors into a full-service lead generation platform. 

Its signature feature, the cash-offer lead capture, targets sellers interested in quick transactions, making it a draw for off-market deals.Plus, zBuyer ensures your leads are delivered in real time to your email, mobile app, or CRM, promoting timely responses. 

Besides, depending on your business needs, you can customize the quantity, type, and location of lead packages. Its flexible no-contract policy allows you to modify your usage without being tied down by long-term commitments.

If you compare zBuyer with CINC, zBuyer’s cash-offer approach and contract flexibility set it apart. ZBuyer is ideal for agents and investors looking for specific, fast opportunities with less commitment than CINC.

About zBuyer

• Founding year: 2003
• Founding team: Lucas Edwards and Steven Edwards
• Company Size: 11 to 50 employees

Key Features of zBuyer

zBuyer offers a simplified approach to real estate lead generation, connecting agents directly with buyers and sellers. Here are some key features that make zBuyer an effective tool for real estate professionals —

• Real-Time Lead Delivery: zBuyer ensures that leads are delivered to agents in real-time. This immediate delivery to your email, mobile app, or CRM allows for quick follow-up, increasing the chances of converting leads into clients.
• No Contract Requirement: One of zBuyer’s standout features is its flexibility. Agents are not required to commit to long-term contracts. This flexibility allows you to use the service on your terms and leave if it does not meet your expectations.
• Custom Lead Packages: You can customize your lead packages to fit your specific needs. With this customization, you can choose the number, type, and geographical location of your leads.
• Lead Replacement Policy: If you receive a lead with incorrect information or a property that’s already listed, zBuyer offers a lead replacement. This policy helps ensure the quality and usability of the leads you pay for.
• Transparency and Community: zBuyer promotes transparency in its operations and offers a Mastermind group. With this community, you can share tips and best practices with other real estate professionals.

Pros

• Delivers leads in real-time for immediate follow-up.
• No long-term contract commitment is required.
• Customizable lead packages match specific business needs.
• Lead replacement policy ensures the quality of leads.
• Transparency in operations builds trust.

Cons

• Lead sharing with up to 6 agents reduces exclusivity.

Pricing

zBuyer pricing isn’t publicly available, so we did some research. 

Later on, we found that zBuyer provides a simple monthly subscription designed for real estate agents and teams eager to attract quality leads. 

You won’t be tied to a contract and can cancel at any time, but you must commit to a minimum monthly ad spend of $300 to $400. The cost for buyer leads ranges from $7 to $9, while seller leads cost between $15 and $17 each. 

The plan suits those who want targeted advertising to improve lead quality, but it’s more expensive and less transparent than some free real estate lead generation websites.

What Users Say About zBuyer

• G2: 3.6 out of 5 (31 reviews)

“What do you like best about zBuyer?

As a professional virtual assistant with extensive experience working with realtors and investors for over 15 years, I can confidently say that zBuyer stands out as one of the top options in the market since its inception. However, I must highlight Jessica as the epitome of exceptional customer support within your company. Despite my frustration and rudeness towards her a few months ago, she consistently maintained her patience and dedication to assisting my client, a realtor. I sincerely hope she will be considered for a promotion soon.

What do you dislike about zBuyer?

Expensive.But worth it. As a professional virtual assistant with extensive experience working with realtors and investors for over 15 years, I can confidently say that zBuyer has stood out as one of the top options in the market since its inception. However, I must highlight Jessica as the epitome of exceptional customer support within your company. Despite my frustration and rudeness towards her a few months ago, she consistently maintained her patience and dedication to assisting my client, a realtor. I sincerely hope she will be considered for a promotion soon.” – Mariah C.

Our Review of zBuyer

After putting zBuyer to the test, we’ve pinpointed its strong points and found a few areas that could use some work. The platform excels by delivering real-time leads straight to your CRM, mobile app, or email, enabling swift and effective responses. 

Its no-contract policy adds to its appeal, providing significant flexibility for real estate professionals. However, the platform’s pricing lacks clarity, and its costs tend to be higher than many other lead generation services. 

Despite these issues, zBuyer’s strong performance in supplying customizable, high-quality leads makes it a valuable resource for agents.

9. SmartZip

SmartZip is a great choice if you’re in real estate and want to increase your marketing. It uses advanced analysis to help you find homeowners who are likely to sell soon. Born from the desire to improve how properties get listed, SmartZip has grown into a powerful tool. 

Plus, SmartZip combines data analytics with artificial intelligence to predict which properties are most likely to come onto the market. In this way, you can focus on the most promising leads, saving you time and enhancing your marketing efficiency.

When comparing SmartZip and Catalyze AI, both use advanced predictive analytics to boost lead generation for real estate professionals. However, SmartZip is focused on targeted marketing and “smart farming,” equipping agents with tools to quickly gain listings. 

On the other hand, Catalyze AI uses event-driven data from various industries to identify leads with high conversion potential. Overall, SmartZip is ideal for real estate agents looking to increase listings, while Catalyze AI is ideal for those seeking broad predictive insights.

About SmartZip

• Founding year: 2008
• Founding team: Ashutosh Malaviya, Frank Richards, Avi Gupta, and Jason Tondu
• Company Size: 51 to 100 employees

Features of SmartZip

SmartZip shines in the real estate market because it brings together tools that make finding leads and marketing much more effective. Let’s check out what makes SmartZip a go-to for real estate pros.

• SmartTargeting: At the heart of SmartTargeting is the ability to pinpoint which homeowners are ready to sell. It looks at tons of data to single out potential sellers, helping you to focus where it counts. 
• Predictive Analytics: What sets SmartZip apart is its smart use of predictive analytics. This means it looks at past and present data to guess which homes might hit the market soon. 
• Automated Marketing: Keeping in touch with potential sellers is a breeze with SmartZip’s automated marketing. You can set up automatic messages that reach the right people at the right time. 
• Reach150: Reach150 helps you build a strong online presence through glowing reviews. It’s a straightforward way to use happy client stories to win over new business. Managing your online image this way can draw in more leads through referrals.
• Data Analytics: With access to over a billion data points on properties, SmartZip truly stands out. This wealth of information goes through SmartZip’s system, giving agents key insights into their market. 
• Market Pulse: With Market Pulse, agents can get and share quick updates on the housing market. It’s a tool for sparking conversations and establishing agents as go-to experts. 

Pros 

• Saves time by focusing on high-probability leads
• Increases chances of early contact with sellers
• Keeps agent-client communication consistent and efficient
• Improves online visibility and credibility
• Provides deep market insights for informed decision-making

Cons 

• Locks agents into a year-long commitment

Pricing

While SmartZip doesn’t disclose its pricing, our extensive research revealed it. With SmartZip, pricing is based on market size and property value and requires a 12-month commitment. 

If you’re new to the field and need basic smart data, the Basic Plan is for you, costing around $500 monthly. With this plan, you can generate listing leads and engage directly with homeowners through Google and Facebook. 

For more seasoned professionals, the Smart Targeting plan starts at $1,000 monthly. It complements the Basic Plan with features like automated marketing, comparative market analysis, and home valuation tools. 

Additionally, SmartZip’s Reach150 provides tiered packages for online presence enhancement, priced from $36 to $119 per month. This higher tier enables you to convert testimonials into online advertisements.

What Users Say About SmartZip

• Featured Customers: 4.7 out of 5 (2,360 reviews)

• Trustpilot: 3.8 out of 5‎ (2 reviews)

“Strong farming solution for agents. If you want to give your direct mail more accuracy and spend less money getting listings. I recommend SZ” – CloserFlorida

Our Review of SmartZip

After testing SmartZip personally, we value its strong predictive analytics and targeted marketing features made specifically for real estate agents. With SmartZip, our agents can effectively generate high-quality leads by predicting which homeowners are likely to sell.

However, the service is relatively expensive and binds users to a 12-month contract, potentially limiting some agents. Also, leads are not exclusive, possibly increasing competition. 

In sum, SmartZip provides potent tools that can improve your marketing efforts if you’re ready to commit financially and contractually.

10.Lead411

Lead411 is a great tool if you’re a business looking for detailed B2B sales leads, with added intent data. The company offers unlimited access to high-quality B2B data, without charging extra fees or limiting how many contacts you can export. 

Plus, with its advanced search tools, you can easily create targeted lists to increase lead generation and sales engagement. Also, one of the big benefits of using Lead411 is its accurate intent data, which enables you to find promising leads faster.

When you stack Lead411 against Cognism, you’ll see how its unlimited access model and lack of export limits is helpful for growing businesses seeking to expand. This makes Lead411 a great choice if you need a lot of contact data without any extra cost. 

But if you value having access to highly verified and phone-checked data, Cognism might be a better fit for you.

About Lead411

• Founding year: 2001
• Founding team: Tom Blue 
• Company Size: 11 to 50 employees.

Key Features of Lead411

Lead411 offers a range of tools designed to improve lead generation for real estate professionals. These tools help agents and companies enhance their outreach and sales activities effectively —

• Data Re-Verification: Lead411 regularly checks the contact data in its database to make sure it’s accurate. By using this information, you’ll be able to keep communication effective and avoid non-responsive or outdated contacts.
• Bombora Intent Data: This feature provides insights into the interests of potential clients based on their online activities. By aligning with the clients’ specific interests and needs, you can customize their communication and offerings.
• Lead Scoring: This tool helps prioritize leads by their level of engagement and potential for growth. For real estate, it enables you to concentrate their efforts on those who are most likely to be actively searching for properties or ready to make a purchase.
• Sales Engagement Reach: This feature allows the creation of targeted outreach campaigns using email, phone, and SMS directly from the platform. It enables real you to simplify their communication processes, stay in touch with prospects, and nurture leads more effectively.
• Sales Prospecting: Lead411 has tools that can help you find and connect with new sales leads. If you’re in real estate, it can help you find potential buyers or sellers in your target market, which can lead to more sales and listings.
• Chrome Extension: With Lead411’s Chrome extension, you can see LinkedIn profile data and other B2B contact info while you’re browsing company websites. You can use it to quickly gather information on potential clients while browsing different profiles online.
• Contact Enrichment: Lead411 ensures that your CRM contains up-to-date and detailed contact information. For real estate agents like you, enriched contact data makes it easier to provide a personalized service and build stronger relationships.

Pros 

• Ensures highly accurate contact information.
• Offers insights from client online activity.
• Prioritizes leads by engagement and growth potential.
• Simplifies outreach via email, phone, and SMS.
• Regularly re-verifies contact data for reliability.
• Facilitates quick access to potential client information.

Cons

• There were a few limitations in the search filters

Pricing

Pricings of Lead411 are flexible for everyone, whether you’re working alone or part of a big team. You can start with a 7-day Free Trial that lets you try out 50 exports for free. You’ll get verified emails, direct phone numbers, and a lot more. If you need more, each extra export is just $0.50.

If you’re an individual, the Basic Plus Unlimited plan costs $99 per month per user and includes everything you need. You get unlimited views of emails and phone numbers, 200 monthly exports (with the option to roll over any unused ones), and access to over 25 CRM/SaaS integrations to make your job easier.

For teams, our Enterprise Limited plan offers flexible plans and exports, $0.40 per export, and unlimited outreach automation. You’ll also get dedicated support and discounts for more users.

If you’re looking for deep insights into potential leads, their Bombora Intent data is available with annual plans.

What Users Say About Lead411?

• G2: 4.5 out of 5 ‎(450 reviews)
• Capterra: 4.6 out of 5 (61 reviews)

“What do you like best about Lead411?

Lead411 gives quite a few search selection filtering options to help hone in on the type of leads you are looking for. All this is done at a reasonable price. This service is great for prospecting for new customers with additional options to filter including intent, geographic regions, and company size/titles.

What do you dislike about Lead411?

Wish the geographic feature had more bills & whistles, such as an exclusion zone/state/county/zip codes. For example, if you’re on the outskirts of a major city, searching by radius does not allow an exclusion for example to clude that large city you are near unless you spend the time compiling all the zip codes to search within your area.” – Luis G.

Our Review of Lead411

After testing Lead411, we’ve seen how it can make lead generation easier, especially for the real estate industry. Lead411 stands out by offering features like intent signals, lead scoring, and data enrichment. 

These features can really help our real estate businesses find and focus on potential clients effectively. They make sure our agents as well as you can act fast on high-quality leads, which can improve efficiency and results.

But we should note that its interface can be a bit complex for those new to the system. Plus, with so much data available, it’s difficult to find the most relevant information quickly. 

However, we believe Lead411’s solutions could be a valuable asset for businesses trying to improve their client engagement.

11. CINC

CINC thrives as a leading choice for real estate professionals looking to ace lead generation and management. With Google and Facebook B2B lead generation strategies, dynamic IDX websites, and smart CRM systems, the platform generates leads.

Plus, designed for both new agents and seasoned teams, CINC ensures that it can grow with your business, offering scalable and adaptable solutions. In addition to generating leads, CINC offers the necessary tools for effective follow-up and successful deal closure, supporting the entire sales cycle.

In comparison to Zillow Premier Agent, CINC offers a more unified and comprehensive range of lead generation and CRM functions. Comparatively, Zillow Premier Agent gives you broad exposure through its extensive user network. 

Finally, teams that strive to improve operational efficiency and client relations benefit from CINC’s enriched training and support.

About CINC

• Founding year: 2011
• Founding team: Brian O’Neal, Founder
• Company Size: 101 to 250 employees

Key Features of CINC

With CINC Pro, you can simplify the process of lead generation and management for real estate professionals. Here are some of the key features —

• Lead Generation: CINC specializes in generating high-quality, hyper-local leads through advanced targeting on platforms like Google and Facebook. The system utilizes over $30 million in annual ad spending to deliver you with leads that are more likely to convert.
• CRM (Customer Relationship Management): CINC’s CRM system simplifies the management of leads by allowing you to nurture and track them all from a central database. The platform is designed to help you prioritize and effectively manage your leads.
• Communication Tools: The platform includes a variety of communication tools such as video messaging, SMS texting, and email drips. These tools work together to help you build stronger, more authentic relationships with clients across multiple channels.
• Automation: CINC provides robust automation capabilities, including behavioral messaging that initiates contact with leads based on their actions on your site. This feature ensures that communication begins at optimal times, improving the likelihood of lead conversion.
• Nurturing Leads: With features like automated follow-ups and smart lead routing, CINC ensures that no lead is neglected. The system nurtures leads until they are ready for a seamless transition to sales, maximizing your chances of closing deals.
• Converting Leads: The platform not only helps in generating and managing leads but also focuses on converting them into clients. With tools like automated workflows and top-performing sales scripts, CINC helps your team close more deals.

Pros

• Advanced ad spend management boosts ROI on marketing.
• Proprietary data analytics refine lead targeting strategies.
• Smooth integration with top digital advertising platforms.
• Continuous updates and improvements to CRM functionalities.
• Expert-led training programs improve team capabilities.

Cons

• Lead quality depends on how much you spend on your ads

Pricing

CINC’s pricing structure is designed with different real estate professionals in mind, though the pricing isn’t published. However, we’ve done the research for you and found the pricing breakdown.

If you are an individual agent aiming to boost your lead generation, the Solo Plan, which costs between $900 and $1,100 monthly, would be a perfect fit. Small teams planning to expand their operations should consider the Ramp Plan, priced between $1,000 and $1,300 monthly. 

The Pro Plan, ranging from $1,200 to $1,500 monthly, is geared towards larger teams and brokerages looking to efficiently manage significant growth. For multi-location teams that need coordinated systems for all members, the Select Plan offers customized pricing solutions. 

In addition to CRM, AutoTracks, and mobile apps, higher plans offer advanced video messaging and lead routing capabilities.

What Users Say About CINC

• G2: 4.4 out of 5 (135 reviews)

• Capterra: 3.9 out of 5‎ (126 reviews)

“What do you like best about CINC?

It has many Real Estate related features that helps my business stay organized and relevant to my industry. Whether solo or team the amount of tools to stay in touch and not lose business is amazing.

What do you dislike about CINC?

It has too many steps to accomplish tasks. Automated labels like Holidays are not permanent. Database is not dynamic and the need to reload is frustrating. Website updates, flexibility is very limited.” – Hugo C.

Our Review of CINC

After an extensive evaluation of CINC, we’ve personally seen how this platform can improve the operations of a real estate business. CINC is unique with its comprehensive CRM tools and effortless integration with lead generation sources like Google and Facebook.

Plus, its effective lead management ensures that every potential client of ours is engaged. These functionalities are designed to both secure and nurture leads effectively, promoting growth across various business sizes. 

However, its pricing may pose challenges for smaller teams or solo agents, and the comprehensive features require a significant learning investment. In essence, while CINC provides potent tools, you should assess whether the cost is justified based on your specific business requirements.

12. Offrs

Offrs is a top-notch tool for real estate agents like you who want to use predictive analytics for generating leads. It makes finding potential listings easier by using a detailed algorithm that checks over 250 data points on homeowners. This helps it accurately predict which homes are likely to be up for sale soon. 

Plus, its targeted marketing strategies allow you to reach these potential listings first, greatly increasing your chances of closing a deal. Offrs also promises at least 30 leads a month and will increase your working area for free if it doesn’t meet this quota.

When you compare Offrs with Ylopo, you’ll find that both use AI to improve lead generation. However, Offrs stands out by using predictive analytics to accurately identify likely listing opportunities.

Although Ylopo provides a variety of tools for nurturing leads, Offrs focuses on acquiring leads that are likely to become listings, which can be particularly useful for agents.

About Offrs

• Founding year: 2015
• Founding team: Rich Swier Jr and Mark Dickson
• Company Size: 101 to 250 employees

Key Features of Offrs

Offrs uses advanced technology to provide real estate agents with tools that enhance lead generation and customer interaction. Here are the key features that define the Offrs platform —

• Predictive Analytics: Offrs uses a sophisticated algorithm to predict which homes are likely to be listed for sale within the next 12 months. This feature allows agents like you to be proactive and targeted in their marketing efforts.
• A.I. Powered Lead Generation: The platform generates high-quality leads by utilizing artificial intelligence. It analyzes data and creates effective advertising strategies that reach potential sellers at the right time.
• Territory Builder: This tool enables you to manage and grow their territory by providing comprehensive data and analytics. It helps in planning and executing marketing strategies effectively across chosen ZIP codes.
• Lead Feed: Offrs ensures you get a steady stream of leads by utilizing smart data that identifies potential sellers. This feature consolidates various lead sources into one accessible platform, simplifying the process of lead management.
• Seller Signal Leads: By targeting homeowners who have shown intent to sell, this feature improves the possibility of converting leads into actual sales. It makes your outreach more efficient.
• Customizable Marketing Campaigns: Offrs provides tools for agents to create personalized email and direct mail campaigns. They’re designed to engage potential sellers with messages tailored to their specific needs, improving the effectiveness of your outreach.

Pros

• Improves your targeting using data analysis powered by A.I.
• Simplifies territory management with comprehensive tools.
• Provides lead management from multiple sources.
• Increases sales chances with intent-driven seller leads.
• Ensures personalized marketing to engage potential sellers.

Cons

• Lacks integrated CRM and lead follow-up tools.

Pricing

Offrs has developed pricing plans that grow with your real estate career. Starting at $399 per month, the Listing Leads Only plan provides you with AI-generated leads for a single zipcode. HouseValueReport.com leads and predictive seller leads are included in this package, perfect for agents targeting a specific local market.

The Premium plan, available for $699 per month, extends your reach by covering five zip codes and includes RAIA™ AI Lead Conversion and one exclusive zip. This option is great for agents ready to widen their market presence.

At $999 per month, the Premium + ISA plan broadens your scope even further, covering an entire county. It integrates RAIA™ AI Lead Conversion and provides ISA support for direct follow-ups, ideal for agents who want comprehensive coverage and support.

What Users Say About Offrs?

• Trustpilot: 3 out of 5‎ (5 reviews)

“Unlike all other lead companies, offrs truly delivers seller leads. I’ve been using offrs for a while now. Great platform is designed to help real estate agents get more listings with less effort. I have generated 5 listings so far with the program. By regularly marketing to leads, you can tailor your messaging to better appeal to their specific interests. Listings in Montclair. They did a great job explaining the product and helped with the decision to move forward. Very helpful and courteous.” – Vasdeoane Csheryaonen

Our Review of Offrs

We’ve thoroughly tested and analyzed Offrs and can confirm its predictive analytics and AI-driven lead generation greatly benefit real estate operations. 

The platform is particularly adept at spotting potential seller leads and automating marketing tasks. And that helps our team to ease the process of acquiring leads. 

However, Offrs doesn’t integrate CRM tools, and the extra fees for exclusive leads might be a hurdle, particularly for smaller agencies or individual agents. 

Overall, Offrs provides effective tools that could enhance lead generation, but it comes at a cost and lacks certain functionality.

13. Apollo.io

If you’re a real estate professional looking to generate leads efficiently, Apollo.io could be a great choice for you. It’s a comprehensive tool for sales intelligence and engagement, designed to make finding and connecting with potential clients easier. 

Apollo.io gives you access to a large database with over 275 million contacts and 73 million companies. Plus, it makes lead generation simpler by combining search and advanced filtering options. It lets you find potential clients based on location, company size, or specific real estate needs. 

Comparing Apollo.io with Lead411, both offer strong databases for lead generation. But Apollo.io stands out with its integrated sales engagement features and AI-driven insights. These features can be really useful for real estate agents who want to improve their outreach strategies. 

While Lead411 offers similar data, Apollo.io’s smooth integration and automation tools offer a better user experience. As a result, it’s an excellent tool for sales agents.

About Apollo.io

• Founding year: 2015
• Founding team: Tim Zheng
• Company Size: 501 to 1001 employees

Key Features of Apollo.io

Apollo.io has a range of features designed to make lead generation and sales processes easier. Here’s how you can use each feature in the real estate industry.

• Prospect: Apollo.io gives you access to a large database of contacts and companies. You can use this feature to find potential clients based on things like location, company size, or industry. 
• Sales Engagement: This feature lets you automate and personalize your communication efforts. As a real estate professional, you can send custom emails, make calls, and connect on LinkedIn with potential investors or buyers.
• Deal Management: Apollo.io helps you manage the deal process from the first contact to closing. You can manage your interactions and track deal stages within the platform, making sure you don’t miss important follow-up opportunities.
• Engage Meetings: This tool automates meeting scheduling, which is a big help for busy real estate professionals. By cutting down on the time you spend coordinating schedules, you can focus more on engaging with clients and less on logistics.
• Living Data Network: Apollo’s database is dynamic, which means all contact and company information is current and extensive. When contacting property owners or investors who frequently change their contact details, it’s very helpful for real estate agents.
• CRM Enrichment: It’s really important for real estate agents to keep client data updated in the CRM. With Apollo.io’s CRM enrichment, you don’t have to spend a lot of time manually updating client profiles.
• Lead Scoring: Apollo.io uses AI to score leads, helping you focus your efforts on the most promising inquiries. It’s especially useful in real estate, where understanding client potential and intent can have a big impact on your sales success.

Pros 

• Improves productivity with streamlined workflow tools.
• Reduces time spent on manual data entry significantly.
• Improves response rates with personalized outreach.
• Saves costs by combining multiple tools into one.
• Provides faster lead qualification with automated scoring.

Cons

• Advanced functionalities may require some learning

Pricing

Apollo.io offers flexible pricing plans that can grow with your business, from individual entrepreneurs to larger organizations. You can start with a free plan that includes up to 10,000 email credits each month, basic automation for sales sequences, and LinkedIn integration. This plan is ideal if you’re just starting out.

For $59 a month, the Basic plan increases your capabilities with additional credits, alerts for job changes, and essential integrations. This plan suits small teams eager to grow their operations.

At $99 a month, the Professional plan provides unlimited sequences and advanced analytics, designed for salespeople focused on significant growth.

For larger teams, the Organization plan costs $149 per user each month. It offers comprehensive features like call transcription and enhanced security, supporting extensive sales operations.

What Users Say About Apollo.io?

• G2: 5 out of 5 (6,891 reviews)
• Capterra: 4 out of 5 (340 reviews)

“What do you like best about Apollo.io?

Well, If you are entering into any new territory – and do not have any clue of the regional top business leaders. This is the best way to go. If you know how to target your leads on LinkedIn, the same is expected here and you are connected and a well designed sequence is generated for your cold emails. We have attained good contacts and leads out of this software while we are targeting the middle east clients.

What do you dislike about Apollo.io?

we are expecting that something should be done as once we start the sequence the MS Outlook bans our email for some time. so there should be some way to mitigate this issue.” – Khizer I.

Our Review of Apollo.io

We recently took Apollo.io for a test drive, and we’re eager to share our findings with you. At its core, Apollo.io offers a powerful database of verified contacts, which easily integrates with CRM systems. With this integration, we can manage sales campaigns efficiently and track prospects better.

We also found Apollo’s analytics particularly helpful—they deliver insights that empower you to make smarter business decisions.

However, we noticed a couple of hurdles. The platform’s wide range of features, while comprehensive, can be somewhat overwhelming for first-time users. Additionally, manual data entry is necessary at times, which could slow down fully automated solutions.

Despite these minor bumps, Apollo.io can significantly support your business’s growth, especially if you want to improve your sales processes.

Find More: The Ultimate Facebook Email Finder

14. Catalyze AI

Catalyze AI excels in real estate lead generation by turning large amounts of data into useful insights, especially with its predictive analytics designed for real estate and finance. It excels at analyzing big data to accurately predict market trends and customer behavior, giving you a competitive edge.

Moreover, Catalyze AI lets you generate and qualify leads in real-time using behavior and event-driven data, giving you an advantage. This method sets it apart from traditional statistical approaches.

Like Catalyze AI, SmartZip uses data analytics for predictive lead generation but focuses less on the exclusivity of leads. Catalyze AI, however, targets more precise, inheritance-based leads, suitable for agents in volatile markets looking for targeted strategies. 

While both platforms are useful, Catalyze AI may be the better choice for those who value lead precision and exclusivity.

About Catalyze AI

• Founding year: 2021
• Founding team: 
• Company Size: 2 to 10 employees

Key Features of Catalyze AI

Catalyze AI is reshaping how the real estate and financial sectors approach and engage potential clients. So, here are the principal features that distinguish Catalyze AI form other generation companies on this list:

• Predictive Analytics: Catalyze AI uses a mix of real-time, historical, and behavioral data to forecast client needs. This feature helps you target the most promising leads, boosting both efficiency and success.
• Exclusive Inheritance-Based Leads: This tool quickly identifies properties that are inherited and likely to be sold, offering real estate agents high-quality leads. It allows agents to respond swiftly and accurately.
• Event-Driven Insights: Catalyze AI focuses on changes in clients’ life circumstances, which might create immediate needs for services. It’s especially beneficial for financial advisors who must quickly adapt to their clients’ life events.
• High Net-Worth Targeting: The platform specifically targets high-net-worth individuals for financial services. It provides advisors in cultivating a client base of wealthy prospects.
• Automated Marketing Solutions: Catalyze AI includes automated tools that handle marketing tasks, from sending emails to running digital ads. By doing so, you can easily communicate with their clients.

Pros

• Quickly identifies high-potential inherited property leads.
• Adapts swiftly to clients’ significant life events.
• Targets high net-worth individuals efficiently.
• Reduces effort with automated marketing tools.
• Increases conversion rates through targeted engagements.

Cons

• Online tools don’t integrate well.

Pricing

Catalyze AI provides you with personalized pricing plans to meet your real estate requirements, ensuring you get exclusive property leads. If your properties are valued below $1 million, the monthly cost is $360 for 30 leads. 

For properties above $1 million, the price increases to $450 per month for the same number of leads. These leads, exclusive to you, are delivered monthly and cover a 50-mile radius, with a 40% accuracy rate in predicting potential sales. 

These plans are great if you need a cost-effective way to increase your investment returns. For real estate agents seeking high conversion rates, Catalyze AI offers flexibility with no setup fees and cancellation at any time.

Our Review of Catalyze AI

We have put Catalyze AI to the test and can confidently speak about its strengths. This tool is exceptionally beneficial for those in real estate and financial services. It uses predictive analytics to focus on the most promising leads by combining current and past data. 

By pinpointing potential sellers, it provides real estate agents with leads that are likely to convert, improving both efficiency and market reach.

On the downside, it loses effectiveness outside its primary data areas, and its heavy reliance on particular types of data don’t work for everyone. Nevertheless, Catalyze AI remains a crucial tool for focused business growth strategies.

15. LeadIQ

If you’re in the real estate industry and looking to ramp up your lead generation, LeadIQ could be just what you need. You can simplify B2B prospecting with this tool, which easily integrates with platforms like LinkedIn Sales Navigator and CRMs.

With LeadIQ, you can quickly locate and capture essential contact details, and then integrate them directly into your sales tools. It’s particularly useful for real estate professionals who need to minimize administrative tasks and ensure data accuracy. 

If you stack LeadIQ against ZoomInfo, the user-friendly interface and excellent LinkedIn integration make LeadIQ a great choice for social sellers. Despite ZoomInfo’s bigger database and more advanced features, LeadIQ’s ease of use and efficient integration offer a significant advantage over ZoomInfo.

About LeadIQ

• Founding year: 2015
• Founding team: Mei Siauw
• Company Size: 51 to 200 employees

Key Features of LeadIQ

LeadIQ has a range of features designed to make finding and connecting with potential clients easier. Here are some features —

• Find Prospect Data: LeadIQ lets you quickly find and capture important contact info directly from platforms like LinkedIn Sales Navigator. It makes it easier to contact potential property investors or large portfolio managers for the first time.
• Track Sales Triggers: This feature gives you alerts about key events like job changes and company announcements that might affect a prospect’s readiness to engage. By using this information, you can time your outreach just right, connecting with clients at the right time.
• Scribe – AI for Sales: Scribe helps you create personalized, engaging email messages for each prospect. It can automate the process of creating personalized pitches for property sellers or buyers, which can increase response rates and save you time.
• Enrich Salesforce Data: This feature automatically updates and enriches CRM records with the latest contact and firmographic info. By having accurate data at your fingertips, you ensure your marketing efforts are targeted to the right people and maintain relationships.
• Contact Tracking: Tracking key contacts and their moves in the industry can help you get in touch with past clients. LeadIQ makes it easy to keep track of these changes and gives you timely updates.

Pros

• Quickly captures accurate contact information.
• Real-time data verification ensures reliability.
• Simplifies outreach with automated data entry.
• Integrates seamlessly with major CRM systems.
• Personalized emails effectively with AI assistance.
• Alerts you to key sales opportunities promptly.

Cons

• Need to refresh the extension amidst the data capturing process

Pricing

LeadIQ makes finding prospective clients easier for you. It starts with a free package that gives you 20 verified emails every week. If you’re on a small sales team, you might want to look at the Essential plan. It costs $45 a month and lets you access 500 verified emails.

If your team is looking to reach out to more people, the Pro plan could be just right. It costs $89 a month and includes 1,000 emails, which can help you grow your client list effectively. Bigger teams with more needs can choose custom-made Enterprise solutions that are specifically tailored to what they need.

LeadIQ makes sure each plan is customized to increase your productivity and efficiency, so it fits your unique needs perfectly.

What Users Say About LeadIQ?

• G2: 5 out of 5 (765 reviews)
• Capterra: 4 out of 5 (24 reviews)

“What do you like best about LeadIQ?

I can easily find leads linked in from many companies that I prospect and import them into Salesloft. This simplifies my work as a global sales development representative.

What do you dislike about LeadIQ?

Would like to have less errors when it comes to loading cadences to put leads into.” – Kate G.

Our Review of LeadIQ

After testing LeadIQ in detail, we found it to be really helpful for real estate professionals who want to improve their lead generation. By finding and capturing important contact information from platforms like LinkedIn, we can connect effectively with potential clients.

With LeadIQ, we’re sure that the contact data is accurate because it’s verified in real-time. It means our outreach efforts are always based on the most up-to-date information.

However, the platform’s wide range of features may seem overwhelming at first, and its premium features might be out of reach for smaller agencies. When you get used to the system, LeadIQ becomes an indispensable tool for lead generation. 

When the real estate market is competitive, it can help you engage and convert leads more effectively.

What are Real Estate Lead Generation Companies?

Real Estate Lead Generation Companies are businesses that use AI, predictive analytics, and advertising to gather leads for real estate professionals. They collect contact information via ads on social media and search engines, selling these details to agents. 

These companies primarily attract leads by advertising on social media and search engines to collect potential clients’ contact details. They then sell this information to agents, who aim to convert these prospects into actual clients. 

There are three main types of these companies —

• Full-service firms that handle everything from advertising to lead nurturing.
• Companies offering just the tools for you to generate leads yourself.
• Companies that simply sell the leads without additional support. 

The primary objective is to populate your database with potential clients.

What to Look for in a Real Estate Lead Gen Company

Every real estate agent has different needs when it comes to generating leads. With numerous companies offering varied services, it’s challenging to choose a real estate lead generation that meets your requirements.

Here’s what you should consider —

Types of Leads

Selecting the right real estate lead generation company means finding one that offers both buyer and seller leads. Seller leads can lead to new listings for your business, which is highly valuable. 

Buyer leads, on the other hand, are important for earning commissions from sales.

Lead Generation Strategies and Sources

Choose a lead generation company that uses a mix of strategies to reach potential clients. These should include —

• Search engine optimization
• Pay-per-click advertising
• Direct mail
• Social media marketing

Also, look for companies that use email campaigns, nurturing systems, retargeting, and have partnerships with lenders to enhance their effectiveness.

Cost

Before you choose a company, determine your budget based on your confidence in converting leads into sales. Assess the costs against the benefits each company offers. 

Decide if you want to continue using your current tools or if you’re open to adopting a new, integrated system that could simplify your operations. This decision will guide you to narrow down your options and determine which company to choose.

Contracts and Commitments

When you want to pick the best real estate lead generation tools, remember that many ask for at least a six-month commitment. It’s important to stick with the program for this time to really see if your investment pays off. 

Besides, being patient is vital because results might not be immediate. Moreover, explore the software, using all the training provided to thoroughly test its value.

Integrations

It’s a must that any new software you choose works well with your existing CRM or other real estate tools. It ensures you avoid the extra work of moving data around manually. A well-integrated system saves you time, improves the accuracy of your data, and streamlines your workflow.

Also, consider if the system can link smoothly with other marketing or analytical tools you use, which can significantly improve how you operate.

Is It Worth It to Work With a Real Estate Lead Generation Company?

Absolutely, working with a real estate lead generation company is worthwhile. It saves you both time and effort, allowing you to focus on growing your business. These companies provide high-quality leads, who are often ready to buy a property soon. 

They also keep you informed about the latest market trends and property details, which can put you ahead of your competitors. Plus, their ability to pinpoint potential clients in specific neighborhoods or areas can be incredibly beneficial for targeting the right market.

Final Words

When selecting real estate lead generation companies, consider several vital factors. Check your budget, integrate the system with your existing tools, and determine if the leads are exclusive. In addition to your return on investment, these factors will affect your operations’ efficiency.

So, check out the range of companies we’ve discussed. With advanced analytics and CRM integrations to highly targeted leads, they provide various solutions customized to real estate marketing. These companies use innovative methods to boost your client engagement and increase conversion rates.

In particular, consider trying Swordfish AI. Known for its thorough verification process and extensive lead database, Swordfish AI can significantly improve your conversion rates and streamline your lead generation process. 

Try Swordfish Ai

FAQs

What is the cost of a lead from a Real Estate Lead Generation Company?

The cost of a lead from a real estate lead generation company ranges from $40 to $200, depending on lead type, detail level, and exclusivity. Exclusive leads, which only one realtor receives, cost more but offer a higher conversion potential compared to non-exclusive leads.

How do Real Estate Lead Generation Companies collect their leads?

Real estate lead generation companies use various methods to collect leads. Some companies, like Swordfish AI and Zillow Premier Agents, use their own databases, while others tap into external sources. Many focus on PPC (Pay-Per-Click) strategies, utilizing platforms like Google Ads and Facebook to attract traffic and capture new leads

Do brokerages buy real estate leads for agents?

Brokerages often buy real estate leads for their agents, though not universally. Instead of generating new leads themselves, agents can focus on selling, closing deals, and managing transactions. This practice is common in brokerages that aim to enhance productivity and sales outcomes for their agents.