Facebook Lead Generation in 2021

There are so many ways to leverage Facebook to generate sales leads. Yet, most people dismiss Facebook, or do not know how to do this effectively for business-to-business (B2B) lead generation.

Here are the Best 5 Facebook Lead Generation Tips for 2021:

1. Choose an Ad Format that Supports Your Message

Facebook launched pay-per-click (PPC) ads with a single image format, but since then has expanded its ad formats to include a host of different options.

Picking the ad format that best fits your business goal will help improve your conversions and make your leads pour in.

This Facebook lead generation strategy came from LeadPages.com’s “12 Steps to Help You Confidently Generate Leads on Facebook”.

2. Landing Page

Your landing pages are key. 

It’s important to ensure that once you do get people to click-through on your post, that your landing page matches what you’ve explained. And, more importantly, that your landing page is also designed to collect relevant lead details.

Facebook says that brands should test different landing pages on their website to see which have the highest click-through and conversion rates.

SocialMediaToday.com shared “Facebook Provides Tips on Maximizing Lead Generation via Facebook Posts and Ads”.

3. Get the Post Anatomy Right

Posting a link to your recent blog post to direct Facebook fans to your website and then eventually to your landing page is classic social media lead generation.

In order to make it work, keep your Facebook posts visually appealing. 

Use an image instead of text-only and boost user engagement by 2.3x times. Just make sure you include a clear link back to your website in the caption.

This Facebook lead generation tip came from MarketingInsiderGroup.com’s “How to Generate Leads Using Facebook (Without Ads)”.

4. Set Up Your Facebook Groups

Groups is Facebook’s equivalent of an Online Forum or Discussion Board and is very useful for generating leads and potential customers. 

Groups can focus only on one topic or genre depending on how you intended them to be. 

You can set up your group as a member-only community, or have it open for greater attraction to targeted audiences interested in the theme or topic of your group.

Jomer Gregorio shared “The Basics of Lead Generation Using Facebook” on DigitalMarketingPhilippines.com.

5. Add a Call-to-Action Button to Your Facebook Page

Alright, this one isn’t technically a type of Facebook post, but it’s a pretty crucial lead generation tactic that no marketers will want to miss out on.

Back in late 2014, Facebook added a feature to its Business Pages allowing users to place a simple call-to-action button at the top of their Facebook Pages. 

This button is simple but powerful, and it can help drive more traffic from your Facebook Page to your website: including landing pages, contact sheets, and other lead generation forms.

This Facebook lead generation strategy came from HubSpot.com “12 of the Best Facebook Post Ideas for Facebook Lead Generation”.

How Will You Use the Best 5 Facebook Lead Generation Tips for 2021?

Pro Facebook Lead Generation Tip: Before you start your Facebook outreach campaign to generate more leads, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

©Aleksey Boldin/123RF.COM

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