Back to Swordfish Blog

ZoomInfo vs Swordfish AI: Choosing the Best Lead Generation Tool

4.8
(31)
April 24, 2024 Comparisons, zoominfo
4.8
(31)

ZoomInfo vs Swordfish

Today, having the right information can turn a potential miss into a big win. If you’re in sales looking for your next client, or a recruiter searching for standout candidates, knowing who to contact is key. That’s where ZoomInfo and Swordfish AI step in, offering solutions to these challenges. 

However, picking the right tool for your needs isn’t always straightforward.

  • ZoomInfo: It stands out with its extensive collection of B2B contacts and company information. It’s perfect for sales and marketing teams eager to expand their network. 
  • Swordfish AI: It gives you direct contact details like phone numbers and emails. For recruiters and sales folks aiming to reach decision-makers without hurdles, Swordfish AI is the way to go.

Choosing isn’t just about what each tool is good for. It’s about matching their strengths to your specific requirements, how much you can spend, and your data usage plans. 

Keep reading as we go into detail about what sets ZoomInfo and Swordfish AI apart, guiding you to choose the one that aligns with your business goals.

ZoomInfo vs Swordfish AI: A Quick Comparison Table

While trying to differentiate between ZoomInfo vs Swordfish AI, it’s essential to consider their core functionalities, data offerings, and unique features. In both platforms, sales, marketing, and recruitment professionals have access to vast contact databases.

However, their approaches and specific capabilities can differ, making each suitable for different business needs.

Features

ZoomInfo Swordfish AI
Database Size 321 million professional contacts at 104 million companies

Over 3.5 billion individual data profiles

Data Points Processed

1.5 billion daily Real-time validation
Unique Offerings Buyer intent signals, firmographics, technographic

Reverse Search, Exclusive cell phone data, business email validation

Accuracy & Validation

Verified phone numbers, real-time data updates Line connectivity validation, real-time data updates
Global Reach Broad data coverage outside North America

Worldwide

Integrations

Salesforce, Zoho, HubSpot, Microsoft Dynamics 365, etc. Salesloft, Salesforce, LOXO, Outreach, Zapier, Lever, etc.
Privacy & Compliance Compliant with data privacy standards

Partnerships with cell phone carriers for data validation

ZoomInfo vs Swordfish AI: In-depth Key Differences 

ZoomInfo vs Swordfish AI

In B2B data and finding leads, ZoomInfo and Swordfish AI are notable for what they offer. They both give sales, marketing, and recruitment experts access to huge amounts of contact details. 

Yet, if we look closely at what each platform does, we find some important differences, especially in how they generate leads, check data for accuracy, set their prices, and other areas. 

Let’s take a closer look at these differences in an easy-to-understand way, avoiding complex terms.

1. Lead Generation and Management

Nowadays, sales lead generation and management are important for business growth. Both ZoomInfo and Swordfish AI offer powerful tools for these purposes, but they cater to different needs and preferences. 

Here’s a straightforward comparison of these platforms, focusing on their market focus, data quality, customization capabilities, and integration options.

Features

ZoomInfo

Swordfish AI

Market Focus

Primarily B2B Both B2B and B2C, with a strong emphasis on direct contact data
Data Sources and Quality Extensive database from various sources, emphasizing B2B contacts

Over 3.5 billion data points, including unique cell phone and email data

Customizable Filtering and Segmentation

Advanced filtering options for detailed segmentation in B2B markets Customizable filtering for direct contact information
Integrations with CRM and API CRM integration options and enterprise APIs

Custom API solutions for integrating unique contact data into various systems

We understand that you need a more comprehensive outlook on the differences. So, let’s dig deeper.

B2B or B2C Focus

ZoomInfo specializes in B2B, offering a vast database for companies to find business clients, focusing on sectors, sizes, and roles. Meanwhile, Swordfish AI caters to both B2B and B2C, providing rare personal contact details for broader targeting.

ZoomInfo:

ZoomInfo is a go-to for businesses looking to connect with other businesses. It offers a large database filled with information on companies and professionals. This makes it easier for sales and marketing teams to find and approach potential clients in the business world. 

So, it offers detailed insights into various sectors, company sizes, and roles, making it a strong ally for those in B2B sales and marketing.

Swordfish AI :

Swordfish AI gives you direct access to people’s phone numbers and emails. This is useful whether you’re looking to connect with other businesses (B2B) or directly with customers (B2C). It’s especially helpful for sales teams and recruiters who often need to find contact information that’s not easy to come by. 

With Swordfish AI, you can easily reach out to potential clients or candidates, making it a powerful tool for building business relationships and finding the right people for jobs.

Data Sources and Quality

ZoomInfo sources data from searches, partnerships, and inputs, updating constantly for B2B accuracy. Meanwhile, Swordfish AI compiles 3.5 billion data points, including direct contacts, verified in real-time for reliability.

ZoomInfo :

It gathers its data from multiple sources, including online searches, partnerships, and user inputs. This approach ensures it covers a wide range of B2B contacts. It constantly updates its database to keep the data fresh and accurate, supporting effective market research and lead finding.

Swordfish AI:

Swordfish pulls together over 3.5 billion data points from unique sources, including over 200 data providers. It’s especially good at providing direct contact info, like phone numbers and emails. The platform checks this data in real-time to make sure it’s correct, offering reliable information for outreach.

Customizable Filtering and Segmentation

ZoomInfo offers detailed customization for B2B targeting by sectors, sizes, or roles. Likewise, Swordfish AI provides flexible filtering for both B2B and B2C, focusing on title, industry, and more to pinpoint exact contacts.

ZoomInfo:

ZoomInfo allows for detailed search customization. This is particularly useful for B2B marketing and sales teams aiming at specific sectors, company sizes, or positions. Its tools help refine outreach to connect with the right prospects.

Swordfish AI:

It offers flexible filtering, including title, industry, department, company location, and no. of employees. This feature is handy for segmenting their audience based on personal contact information. It helps you efficiently locate the exact contacts you need for both B2B and B2C purposes.

Integrations with CRM and API

ZoomInfo integrates with CRM systems like Salesforce and offers a custom API, improving sales and marketing efficiency. In contrast, Swordfish AI provides custom API solutions and integrates with platforms like Salesforce and Salesloft for up-to-date contact data.

ZoomInfo:

It integrates well with various CRM systems including Salesforce, Zoho, HubSpot, Microsoft Dynamics 365, etc., and offers a powerful API for custom data solutions. These integrations help update and enrich contact databases automatically, improving efficiency and data use for sales and marketing.

Swordfish AI:

Swordfish AI provides custom API solutions too, allowing its unique contact data to be integrated into different systems and processes. Plus, it integrates smoothly with Salesloft, Salesforce, LOXO, Outreach, Zapier, Lever, etc.

This adaptability helps keep databases current and accurate, supporting sales or recruitment activities with the latest and most accurate contact information.

Does ZoomInfo Provide Better Lead Generation and Management Than Swordfish AI?

  • ZoomInfo: If your focus is on B2B markets and you need deep insights into companies and professionals across various sectors, ZoomInfo is your go-to. With its large database and detailed B2B targeting, it’s a powerful tool for connecting with business clients.
  • Swordfish AI: Ideal for accessing hard-to-find B2B and B2C contacts, especially phone numbers and emails for broader targeting, it offers access to both. Its flexibility and unique data sources are ideal for those targeting individuals directly, whether for sales or recruitment.

2. Data Validation and Real-time Updates

When it comes to sales and marketing, accuracy and timeliness are key. ZoomInfo and Swordfish AI excel at providing accurate, up-to-date, and validated data, which is essential for informed decision-making and strategizing. 

Check out how Lead Scoring Capabilities, Website Visitor Identification, and Real-Time Data updates compare.

Features

ZoomInfo Swordfish AI
Lead Scoring Capabilities Offers custom lead scoring models to prioritize high-quality accounts and automate routing workflows.

Provides extensive contact data that could be utilized for lead-scoring purposes.

Website Visitor Identification

Identifies website visitors with B2B tracking software, turning intent into actionable insights. Validated data and proprietary matching algorithms with cell phone carriers.
Real-Time Data Processes over 1.5 billion data points daily, ensuring data is current and actionable.

Real-time validation of contact data, including line connectivity checks for cell phone numbers.

Let’s deeply compare ZoomInfo and Swordfish AI, focusing on features vital for sales and marketing experts. 

Lead Scoring Capabilities

ZoomInfo offers a lead scoring system that allows customization to prioritize leads based on job title, industry, and location. Meanwhile, Swordfish AI provides detailed contact info that’s useful for lead scoring, despite not featuring it explicitly.

ZoomInfo:

ZoomInfo’s lead scoring system lets users tailor models to identify and prioritize top-quality leads efficiently. It simplifies lead management, allowing sales teams to concentrate on prospects most likely to convert, based on specific criteria like job title, industry, and location.

Swordfish AI:

Swordfish AI may not specifically mention lead scoring on their site, but their detailed contact information could be used for this purpose. Instead of directly offering lead-scoring features, it provides accurate and timely contact details, making it one of the best contact-finding tools.

Website Visitor Identification

ZoomInfo identifies anonymous B2B website visitors with WebSights, turning browsing into insights for customized follow-up. On the other hand, Swordfish AI focuses on providing direct contact details, like phone numbers and emails, for active outreach.

ZoomInfo:

With its WebSights software, ZoomInfo excels at identifying anonymous visitors to your B2B website. This capability transforms casual browsing into valuable insights, helping you tailor follow-up actions based on the interests of your site visitors.

Swordfish AI:

Unlike ZoomInfo, Swordfish AI doesn’t feature website visitor tracking. Instead, it specializes in delivering precise contact details, like phone numbers and emails. This emphasis on direct contact suggests Swordfish AI is better suited for active outreach efforts.

Real-Time Data

ZoomInfo processes over 1.5 billion data points daily to keep its database current, offering timely insights. In contrast, Swordfish AI provides up-to-date, verified contact data, including mobile numbers, with real-time validation.

ZoomInfo:

By processing over 1.5 billion data points each day, ZoomInfo ensures its database remains up-to-date with the latest information. This dedication to current data helps users access timely insights for their B2B sales strategies.

Swordfish AI:

Swordfish AI highlights its commitment to providing current and verified contact data, especially mobile numbers. Thanks to unique partnerships, Swordfish AI offers accurate phone data with real-time checks, making it invaluable for teams looking to connect directly with key decision-makers.

Should You Choose ZoomInfo or Swordfish AI for Data Validation and Real Time Updates?

  • ZoomInfo: If your priority is a comprehensive view of leads with a system that updates over 1.5 billion data points daily for timely insights, ZoomInfo is your go-to.
  • Swordfish AI: Go for Swordfish AI if direct, real-time validated contact information, especially mobile numbers, is crucial for connecting with key decision-makers.

3. Convenience and Support

We’ve put together a side-by-side comparison of ZoomInfo and Swordfish AI, focusing on their ease of use, customer support, and how well they follow the law. Our goal is to give you a straightforward and brief look at these key areas to help you decide which service meets your needs best.

Features

ZoomInfo Swordfish AI
Ease of Use User-friendly interface 

Straightforward functionality

Customer Support

Extensive resources: Help Center, ZoomInfo University, direct support Provides direct contact options for support
Compliance with Laws Strong commitment to GDPR, CCPA, etc.

Strictly follows GDPR and CCPA principles

Now, we’re going to take a close look at how both of them stack up against each other. 

Ease of Use

ZoomInfo offers a user-friendly platform with a welcoming interface and an organized database for quick detail retrieval. Likewise, Swordfish AI features a simple, intuitive design for easy navigation and contact management, ensuring a clutter-free experience.

ZoomInfo:

It makes your life easier by offering a platform that’s simple to use right from the start. You’ll find its interface welcoming, making it easy for you to get comfortable and find what you need quickly. The database is large but organized in a way that you can easily locate the exact details you’re after. 

Swordfish AI :

From the moment you sign in, you’ll find its layout simple and welcoming. Moving around the platform is a breeze, thanks to its intuitive design. You’re smoothly directed where you need to go, whether you’re looking up contact details or organizing your contacts. 

There’s no confusion or clutter here—just a clear, straightforward path to what you need. 

Customer Support

ZoomInfo provides extensive user support, including a Help Center, ZoomInfo University, and direct assistance for queries. Meanwhile, Swordfish AI offers prompt direct support through its sales team, ensuring quick and reliable help.

ZoomInfo :

ZoomInfo goes above and beyond to support its users. With a comprehensive Help Center and training through ZoomInfo University, users have plenty of resources at their disposal. They also offer direct help for specific queries. 

Swordfish AI:

Swordfish AI stands out by providing direct support channels. Whenever you have a question or run into a problem, you just need to contact the sales team. And their prompt assistance ensures you get the help you need quickly. 

This commitment to quick and helpful support improves your overall experience, making Swordfish AI not just easy to use but also reliable. 

Compliance with Laws

ZoomInfo adheres to GDPR and CCPA, ensuring data privacy through its Trust Center’s certifications and practices. Meanwhile, Swordfish AI also adopts GDPR along with CCPA principles, offering rights like data access and deletion.

ZoomInfo:

ZoomInfo takes your data privacy and security seriously. It follows important laws like GDPR and CCPA closely. You can find detailed information on how ZoomInfo protects your data in its Trust Center. This includes certifications and practices that show ZoomInfo handles your information carefully. 

So, it makes ZoomInfo a trusted choice for businesses that care about keeping data secure.

Swordfish AI:

Swordfish AI values and follow many GDPR and CCPA principles to protect your data. Its policies give you rights like looking at your data, fixing it, opting out, and asking for data deletion. 

This shows Swordfish AI’s dedication to protecting your privacy and handling your data responsibly. 

Which One Provides Better User Convenience And Support: ZoomInfo or Swordfish AI?

  • ZoomInfo: If you prefer a platform with a comprehensive support system, including a Help Center and educational resources, then ZoomInfo is the way to go.
  • Swordfish AI: If direct and prompt support is what you’re after, especially for immediate queries, Swordfish AI’s direct support channels might suit you better.

4. Pricing and Scalability

When considering tools and platforms for enhancing business operations, pricing plays a vital role. It’s not just about the initial cost but also how the investment scales with your business needs. 

Here’s a comparison of ZoomInfo vs Swordfish pricing, focusing on their cost, free trial options, and scalability features.

Features

ZoomInfo Swordfish AI
Pricing Plans Quote-based pricing

Custom pricing; details require direct inquiry with the company.

Free Trial

Offers a free trial for the Professional tier. Must contact for a customized free trial.
Scalability Designed for larger teams with a need for extensive B2B data. 

Customized solutions for sales, recruitment, and marketing needs. 

Let’s go deep to know how the ZoomInfo and Swordfish cost, along with the scalability function for both platforms.

Pricing Plans

ZoomInfo pricing is quote based, offering a range of B2B tools. Likewise, Swordfish AI provides customized pricing, requiring direct contact for quotes.

ZoomInfo:

ZoomInfo keeps its pricing under wraps. They first hear from you about your requirements and then provide customized pricing. So, you need to contact their sales team. 

Swordfish AI:

Swordfish AI takes the same approach by offering customized pricing. You’ll need to get in touch with them to get a quote tailored to your business’s specific needs, whether that’s for sales, recruitment, or marketing purposes. 

Since they don’t list prices online, you’ll have to start a conversation to find out how much their services will cost you.

Free Trial

ZoomInfo offers a 4-day free trial with access to 10 contacts, requiring sharing your contact list. On the other hand, Swordfish AI provides a customizable free trial, tailored to your needs for a better evaluation.

ZoomInfo:

ZoomInfo does have a free trial, but it’s quite limited. You only get four days to try it out and can only access 10 contacts. Plus, there’s a catch – you must share your business’s contact list with ZoomInfo to use the trial. This condition might not sit well with everyone, especially if you want to protect the privacy of your contacts.

Swordfish AI:

Swordfish AI, however, offers a more flexible free trial customized to meet your needs. This approach means they’re willing to adjust their trial to give you a better feel for what they offer, making it easier to decide if their service is right for you. 

It’s a more inviting way to test their platform, especially compared to ZoomInfo’s stricter trial terms.

Scalability

ZoomInfo scales with your business, offering SalesOS, MarketingOS, OperationsOS, and TalentOS for all growth stages. In contrast, Swordfish AI customizes packages to meet changing needs, ensuring customized support for growth.

ZoomInfo:

With ZoomInfo, you get a service that grows with your business. They offer different pricing levels – SalesOS, MarketingOS, OperationsOS, and TalentOS. Whether you’re just starting out or expanding rapidly, ZoomInfo has the data, credits, and tools to support your journey. 

This flexibility makes it an excellent choice for any business aiming to boost its sales and marketing strategies.

Swordfish AI:

Swordfish AI stands out for its ability to adapt to your business’s changing needs. They don’t have set prices; instead, they work with you to create a package that fits exactly what you’re looking for, whether improving your sales process, finding the right talent, or generating more leads. 

This personalized approach ensures that as your business grows, Swordfish AI’s services can grow with you, providing you with constant support.

Which One is Affordable and Flexible Between ZoomInfo and Swordfish AI?

  • ZoomInfo: If you need quick access to B2B data and sales tools and have a big budget, ZoomInfo’s structured plans may be the right choice. It’s especially suitable for businesses ready to scale with predefined packages.
  • Swordfish AI: If you prefer a more personalized approach and want a service that adapts to your specific needs, its custom pricing may fit your needs. This makes it ideal for businesses seeking tailored solutions that can evolve with their growth.

5. Limitations

Now, we’ll take a closer look at the limitations of both ZoomInfo and Swordfish AI. Understanding these drawbacks will help you make a more informed decision when choosing between these tools.

ZoomInfo

  • Clear Pricing: Finding out how much ZoomInfo costs can be tricky. You have to reach out to their sales team for a quote. It can be frustrating if you’re trying to figure out your budget, especially for small businesses or individual users.
  • Limited Free Trial: You only get a four-day trial with access to 10 contacts, and you must share your contact list to use it. This short trial period may not be enough to test out what ZoomInfo offers fully.
  • B2B Focus: ZoomInfo is great if you’re looking to connect with other businesses. However, if you’re also interested in reaching individual consumers, you might find it lacking since it’s mainly geared towards B2B.
  • Overwhelming Data: ZoomInfo has a huge amount of data, which is generally a good thing. But if you’re new to it, you might find it hard to sift through all that information to find what you need.

Swordfish AI

  • Depth of B2C Data: Swordfish AI works for both B2B and B2C. However, its B2C data might not be as deep or detailed as its B2B information. It could be a limitation if you’re heavily targeting individual consumers.
  • Pricing Clarity: Like ZoomInfo, you need to contact Swordfish AI to get pricing details. This process can slow you down, especially when you’re trying to make quick decisions about your budget.
  • No Website Visitor Tracking: Swordfish AI doesn’t track who visits your website, a feature that ZoomInfo offers. This tool can be key for turning website visitors into leads.

6. Reviews

Reviews from popular platforms like Capterra and G2 are presented here.

ZoomInfo Reviews

  • G2: 4.4/5 (7,867 reviews)
  • Capterra: 4.1/5 (279 reviews)

Pros: Utilizing ZoomInfo, I can uncover a multitude of contact information specific to my target audience. I can filter down to ensure that I am reaching the right people at the right level within the territory I am covering. ZoomInfo saves time on prospecting and allows me to uncover more opportunities!

Cons: It would be nice to have more intent options available at our current subscription level. The ones we have selected currently have led to great success!”

Swordfish AI Reviews

  • G2: 4.5/5 (84 reviews)
  • Capterra: 4.6/5‎ (12 reviews)

Pros: Quick and easy to use, either with their Chrome Extension or directly on their website. My Team and I use for finding direct contact information quickly, especially for targeted prospect business email addresses and cell phone numbers. We using use it in combination with Linkedin, Google Search, Facebook and other social media websites for identifying key prospects we want to reach out to.

Cons: We have not found anything we dislike about it. Over the past 1.5 years, my Team and I have used Swordfish as our go-to contact finding tool to use for prospect lead generation for sales, as well as for recruiting purposes for some of our other clients. Other tools we’ve used over the years had minor to major dislikes depending on the tool. This is why we still use Swordfish today.”

ZoomInfo vs Swordfish AI on Reddit

Let’s take a closer look at ZoomInfo and Swordfish AI, using insights from Reddit and Quora to see how they stack up for different business sizes and budgets. Our goal is to help you pick the tool that’s right for you.

ZoomInfo

Reddit users have shared that ZoomInfo offers a wealth of contact information, making it a favorite for those in the B2B sales funnel and marketing. 

However, some have pointed out inaccuracies in its company database. If you’re targeting larger companies, ZoomInfo could be incredibly useful due to its detailed data. 

But, be aware that leaving ZoomInfo might not be straightforward due to certain contract terms.

Swordfish AI

Swordfish AI wasn’t specifically mentioned in the Reddit feedback, but it’s worth considering ZoomInfo alternatives. It’s valued for its ability to provide personal contact details for both B2B and B2C targets. 

This makes Swordfish AI a great option if you need to reach a wide audience, including individual consumers, for sales or recruitment.

The Final Verdict

After looking at feedback from both Reddit and Quora, here’s what we found:

  • ZoomInfo: It shines for larger businesses in need of in-depth, B2B data and who have the budget for it. It’s a strong choice if you’re prepared to deal with its pricing structure and contract details.
  • Swordfish AI: It’s a more adaptable option, ideal for those seeking comprehensive B2B and B2C contact information. It’s particularly suited for users who want a broad range of contacts without a hefty investment.

ZoomInfo vs Swordfish AI: Which One Should You Choose? 

ZoomInfo vs Swordfish AI: Which One Should You Choose

When you look at ZoomInfo and Swordfish AI, both tools have their own special strengths and weaknesses designed to meet different needs.

ZoomInfo shines by offering a wide-ranging B2B database filled with in-depth insights on companies and their contact details. It’s a strong tool for sales and marketing experts aiming to pinpoint and reach out to their perfect customers. 

With its integration capabilities and advanced search capabilities, finding and connecting with potential leads is a breeze. However, be aware that the pricing might be steep for smaller companies or those on a strict budget.

On the flip side, Swordfish AI is known for its remarkable skill in digging up elusive contact information, like cell phone numbers and email addresses. You’ll always be able to reach the right person with highly accurate and verified contact information in real-time.

This feature is especially useful for recruiters and sales professionals who need a direct line to key decision-makers. The main drawback? With Swordfish AI, you can’t start with a fixed budget, as the pricing depends on your needs.

Conclusion

When we compare ZoomInfo vs Swordfish AI, we look at how they find leads, how well their data is organized, how easy they are to use, and more. 

Both tools have their strengths. When it comes to finding high-quality information, updating information in real-time, and managing leads, Swordfish AI is a great choice.

These features make it a key tool for businesses wanting to get better at finding and managing potential customers. While ZoomInfo has many features and a large database, Swordfish AI’s accuracy, user-friendliness, and flexible pricing make it an excellent alternative to ZoomInfo.

Whatever your business needs, Swordfish AI offers customized solutions. It ensures your sales and marketing teams have the most current information available.

FAQs

Is ZoomInfo or Swordfish better for small businesses?

Swordfish might be more appealing to small businesses due to its precision and possibly more affordable pricing. ZoomInfo, with its vast resources, is often more suited to larger enterprises that need a wide range of data and features.

Which is more user-friendly, ZoomInfo or Swordfish?

User experiences suggest that Swordfish has a straightforward and easy-to-use interface, making it accessible for users who prefer simplicity. ZoomInfo offers a comprehensive suite of tools that might require a steeper learning curve but provides extensive functionality for those who master it.

How does ZoomInfo grow its database with the Community Edition?

ZoomInfo offers free access to its vast database through the Community Edition. In return, it asks users to let it scan their business emails. This way, every time someone joins, ZoomInfo gets more contact details, making its database bigger and more valuable for everyone.

Find leads and fuel your pipeline Prospector

Cookies are being used on our website. By continuing use of our site, we will assume you are happy with it.

Ok
Refresh Job Title
Add unique cell phone and email address data to your outbound team today

Talk to our data specialists to get started with a customized free trial.

hand-button arrow
hand-button arrow