How Accurate is ZoomInfo? [Insights, Data and Alternatives]

If you’re using ZoomInfo for sales, marketing, and recruitment efforts, accurate data can be the key between a successful campaign and a wasted effort. So, how accurate is ZoomInfo actually?

ZoomInfo, a leading B2B intelligence platform, claims high accuracy in its contact and company data with a 90%-98% rate. They use machine learning to assign a contact accuracy score, indicating whether the lead is right for you or not.

Well, there’s more to know about ZoomInfo’s accuracy, and we’ll dig deep into that. We’ll discuss ZoomInfo’s claims, the tool’s accuracy, and other competitors that stand toe to toe against ZoomInfo. 

So, let’s get started!

What is ZoomInfo?

ZoomInfo is a B2B platform that provides valuable information about both B2B and B2C contacts, helping sales and marketing teams effortlessly find and engage with potential clients. 

The platform collects data from diverse sources, including websites and social media, employing technology to ensure accuracy and up-to-date info.

Plus, it offers a massive database of over 135 million verified phone numbers including a large database of email addresses too. 

Moreover, ZoomInfo improves sales and marketing activities with its email and campaign management tools, making it easier for teams to organize and execute their strategies. 

Additionally, it integrates smoothly with various sales and marketing software, enhancing its utility.

What is the Importance of Finding Out the Accuracy of ZoomInfo?

Finding out the accuracy of ZoomInfo helps you to get customers and grow sales properly. Here are some points on why checking ZoomInfo’s accuracy is important:

Trust in Data

Knowing ZoomInfo’s accuracy helps you trust the information they get. If the data is mostly right, you can use it to reach out to potential customers without worrying about mistakes.

Save Time and Money

Using accurate data means you don’t waste time or money on the wrong contacts. This makes your marketing and sales efforts more focused and can lead to better results with less effort.

Better Decision-Making

Accurate information lets you make smarter decisions. You can target the right people and companies, plan better marketing campaigns, and improve the chances of selling your products or services.

Competitive Lead

If you actually know ZoomInfo’s data is reliable, you can have an advantage over others who don’t use accurate data. This can help you grow faster and become more successful in its market.

Customer Relationships

Building strong customer relationships is easier when you use accurate data from ZoomInfo. When you contact new customers with the right information, it demonstrates your attention to detail and effort, qualities that customers value highly.

How Accurate is ZoomInfo?

ZoomInfo is committed to high-quality, ethically sourced B2B data, ensuring compliance with global and domestic privacy laws like CCPA and GDPR. It uses a Code of Community to verify and publish data backed by ISO 27001 and ISO 27701 certifications.

Also, ZoomInfo’s data accuracy is enhanced by scoring contact records for predicted accuracy, with scores reflecting data being correct. 

Well, the data is verified through methods like NeverBounce email verification and third-party tests. Here, data quality scores help manage bounce rates and SPAM issues for email campaigns, and the platform allows for adjusting quality thresholds based on user objectives. 

This approach, combined with regular updates from client feedback, editorial research, and technology, suggests ZoomInfo’s data is highly accurate and reliable for B2B information needs.

How Does ZoomInfo Find the Data?

ZoomInfo gathers its data through a variety of methods to ensure a complete and accurate B2B database. Here’s how ZoomInfo sources its information:

Ethical Sourcing and Verification

ZoomInfo commits to ethically sourcing business information strictly to global privacy laws like CCPA and GDPR. It verifies data through a Code of Community, ensuring data quality and compliance with privacy regulations.

Contributory Data Community

You can contribute data via ZoomInfo Lite, which collects information from email contact books and email signatures. This method acts as a system of checks and balances. Thus, it confirms the accuracy of existing database information.

Email and Web Analysis

ZoomInfo doesn’t track personal browsing history or read email content. Instead, it focuses on business-related information found in email signatures and contact books, similar to what’s found on a business card.

Data Quality Scoring

Each contact record is assigned a data quality score based on its predicted accuracy. This score helps you understand the reliability of the information. It also helps in effective decision-making for marketing and sales strategies.

Regular Verification Tests

ZoomInfo does email verification tests through NeverBounce and conducts monthly third-party email campaign tests. It also performs phone verification tests, ensuring the accuracy of contact information.

Client Feedback and Editorial Research

Continuous updates to the database are driven by client feedback and editorial research. This includes analyzing natural language processing of the open web and signature block analysis from community member emails.

Global Data Span

ZoomInfo’s database includes over 100 million active global contacts across 20 million companies, with a great number of emails and direct dials. This wide area ensures a rich source of B2B data for you.

What Does ZoomInfo Claim about Their Accuracy?

ZoomInfo is known for providing information about businesses and contacts with great accuracy. Let’s find out what ZoomInfo claims regarding this:

• Accuracy Score: ZoomInfo gives each contact an accuracy score. This score informs if the contact’s details are correct. For instance, a 98% accuracy score suggests a 98% probability that the details are accurate.
• Data Checks: The platform applies various methods like using NeverBounce and conducting phone number checks through regular testing to verify its data. This also includes validating email addresses to ensure they are active and verifying phone numbers.
• Updates: ZoomInfo frequently updates its database to maintain the accuracy and relevance of the information provided.
• Technology: The use of sophisticated technology, such as machine learning and artificial intelligence (AI), helps in the collection and organization of data, enhancing its accuracy.
• Sources: The data comes from multiple sources, including websites, social media, and public records. This wide range of sources helps in finding comprehensive information.

Does ZoomInfo’s Data Comply with Security Laws and Regulations?      

ZoomInfo prioritizes its commitment to data security and privacy through several key actions:

ISO Certifications Achievement

By securing ISO 27001 and ISO 27701 certifications, ZoomInfo demonstrates its commitment to the highest levels of data security and privacy management. 

These certifications signify that ZoomInfo has established and follows strict protocols to protect and manage data.

Privacy Shield Frameworks

Well, the EU-U.S. Privacy Shield Framework has been invalidated. 

But still, ZoomInfo’s initial self-certification under this framework, along with the Swiss-U.S. Privacy Shield, shows its commitment to the safe and lawful transfer of personal data across borders. 

This commitment highlights ZoomInfo’s proactive approach to ensuring that its data handling practices meet the best privacy standards required by European and Swiss laws.

Ongoing Commitment to Data Privacy and Security

ZoomInfo has strict rules on daily efforts to protect data privacy and security. Through transparent data collection practices, a self-service Privacy Center, and strictness to global privacy laws like GDPR and CCPA, ZoomInfo ensures that individuals’ data rights are respected and protected.

Should You Look into ZoomInfo Competitors?

Considering ZoomInfo’s competitors is needed for businesses seeking accurate data to have effective marketing strategies and informed decisions. Let’s see how: 

• Different Data Sources: Competitors can offer unique ways to collect data, giving you access to newer or more relevant information. It can help you find the right audience more effectively.
• Better Customization: Some alternatives may offer tools that fit your specific business needs better. It’ll be easier to work with your existing systems and processes.
• More Affordable Options: You can find other services with lower prices or different payment plans that suit your budget better, saving you money.
• Unique Features: Other providers can have special tools that ZoomInfo doesn’t offer. This could be more useful for your marketing or sales strategies.
• Stronger Data Privacy: Some competitors might follow stricter data privacy rules. This can be important if you’re concerned about complying with laws and keeping customer information safe.
• Better Support and Community: You could find a service with more helpful customer support or a larger community of users. This can make it easier to get answers to your questions and learn new tips.
• Free Trials: Trying out competitors through free trials or demos lets you test their services without any risk. This way, you can see which one works best for your business before making a decision.

Therefore, considering ZoomInfo alternatives might give you access to the updated insights you need to drive your business forward and create more effective strategies.

What are the Best Alternatives to ZoomInfo?

Let’s find out the top ZoomInfo alternatives. These tools will help you get reliable data for increasing your sales and improving your marketing strategies:

1. Swordfish AI

Swordfish AI differentiates itself from ZoomInfo by providing more accurate cell phone numbers and ensuring real-time validation, making it easier for you to connect directly with key decision-makers.

With the trust of over 50,000 professionals, Swordfish AI features a 45% higher accuracy rate in finding contact details compared to its competitors. 

Plus, its Chrome extension and other tools make it simple to collect information from websites like LinkedIn, Facebook, and Twitter.

Not only does Swordfish AI fill in the gaps in your CRM with missing contacts, but it also supports bulk lead discovery. This feature positions Swordfish AI as a strong ZoomInfo alternative for anyone looking to reach important contacts directly. 

Essentially, it enhances sales and recruitment activities by providing access to current, verified data.

Features of Swordfish AI

Let’s check out the features of Swordfish AI and how it stands high against ZoomInfo.

• Prospector Tool

Swordfish AI’s Prospector tool allows you to create targeted lists for calling or emailing quickly. You can use 25+ advanced filters to generate accurate leads to your needs.

• Chrome Extension

The Chrome extension by Swordfish AI helps you to find contact information directly from your browser. It works on sites like LinkedIn, Twitter, and Facebook. Also, it gives you unique and verified data to connect with potential leads easily.

• File Upload

With the File Upload feature, Swordfish AI can enhance your CRM by filling in missing contact details. By uploading a CSV file, the tool adds missing cell phone numbers and emails in seconds.

• Reverse Search

Swordfish AI’s Reverse Search allows you to use the information you already have, like a name, company, or email, to find additional contact details. This feature helps in building complete profiles for more effective outreach.

• API Integration

Swordfish has a powerful API feature that allows businesses to integrate unique contact data directly into their application. By consulting with a data specialist, companies can learn how to use this tool to improve their outreach and data management strategies effectively.

• Bombora® Intent Data

By integrating Bombora Intent Data, Swordfish AI helps you identify businesses that are ready to buy your product. This feature uses buyer intent data to target your sales efforts more effectively, increasing the chances of closing deals.

Comparison Table of ZoomInfo vs Swordfish AI

Let’s see how ZoomInfo and Swordfish AI are different:

Feature	ZoomInfo	Swordfish AI
Database Size	260M+ professional profiles and 135M phone numbers	Over 3.5 billion profiles
Chrome Extension	Web content, proprietary partnerships, and user contributions	Access verified contact data on LinkedIn, Twitter, Facebook, Dribble, GitHub, StackOverflow, Google, and Bing
Unique Selling Point	Extensive database with detailed contact insights	More accurate cell phone numbers
Real-time Validation	Real-time access to B2B data	Active B2B and B2C data confirmation
Target Audience	Marketing and recruitment professionals	Sales and recruitment professionals

Pricing 

Compared to ZoomInfo pricing, Swordfish AI has pricing plans just for you and depends on what you need, whether for sales, recruiting, marketing, or API use. 

Here, you’ll get a plan that works well for your daily tasks, such as searching for emails and numbers, checking real-time data, and connecting with your CRM.

To know how much it’ll cost for what you need, you have to get in touch with Swordfish AI. 

Try Swordfish Ai

2. Lead411

Lead411 is always a unique choice over ZoomInfo by offering truly unlimited access to its B2B sales leads database, without hidden fees or download limits.

Also, the tool allows you to build stronger relationships, find warmer leads, and close more deals efficiently. It’s recognized for its high-quality data, with a 7-day free trial that includes verified email addresses and direct-dial mobile phone numbers. 

Plus, Lead411 supports various business needs, including sales, marketing, SaaS, technology, and recruiting. Also, it has flexible pricing plans to fit different goals and budgets.

Comparison Table of ZoomInfo vs Lead411

Here are the differences between ZoomInfo and Lead411:

Feature	ZoomInfo	Lead411
Database Size	1.3 billion contact database with detailed company insights	Over 450 million contacts and 20 million companies globally
Unique Selling Point	Insights and advanced search capabilities	Unlimited access without hidden fees
Intent Data	Offers intent data	Offers Bombora B2B Intent Data
Free Trial	Offers a free demo	7-day free trial

Pricing

Lead411 offers versatile pricing for teams of any size, from 100 leads a month to unlimited leads. It has a Basic Plus Unlimited option at $899 (annually). Then, it has “Pro with Bombora Intent” and “Unlimited” options. These are customized plans for your special requirements.

Actually, this flexibility makes it suitable for small businesses seeking a few leads and large enterprises needing unlimited access. 

3. Apollo.io

Apollo.io stands out from ZoomInfo by offering a more powerful sales intelligence and engagement platform. It offers AI-powered tools for sales, operations, and marketing to improve and optimize processes. 

Moreover, Apollo.io has a database of over 275 million contacts at more than 73 million companies. It makes it easy to find new leads or verify emails and phone numbers. 

The platform supports email, call, and LinkedIn connections, all powered by sales AI. It also has tools for deal closing, including conversation intelligence and analytics. 

Apollo.io enriches data in any system, keeping CRM data up-to-date and actionable.

Comparison Table of ZoomInfo vs Apollo.io

The contrast between ZoomInfo and Apollo.io is here:

Feature	ZoomInfo	Apollo.io
Database Size	260M+ professional profiles	Over 270M contacts
Unique Selling Point	Detailed company and contact insights	AI-powered tools
AI Features	AI for data collection	Lead scoring
Target Audience	Sales, marketing, and recruitment professionals	Sales, operations, and marketing professionals

Pricing

Apollo.io offers various pricing plans suitable for everyone from individual startups to large enterprises. 

The Free plan costs $0 and includes basic features. The Basic plan is $49 per user per month, offering more features and credits. 

For advanced users, the Professional plan costs $79 per user per month. The Organization plan, for teams of at least 5, is $99 per user per month that provides the most features and credits.

The Bottom Line

So, after all this, what’s your take on ZoomInfo’s accuracy? How accurate is ZoomInfo? 

ZoomInfo is praised for its precise data, especially useful for businesses in search of B2B information. And we’ve highlighted how its commitment to providing accurate contact details really makes it stand out.

If you’re in need of dependable data to boost your sales and marketing strategies, ZoomInfo presents a solid choice. It all boils down to what your business specifically needs from a data provider. 

And if you’re looking for something better with more accuracy and relevant contacts, consider Swordfish AI. We offer top-notch validated data for sales and marketing tasks, simplifying your lead generation. 

Try Swordfish Ai

FAQs

Can I trust the data from ZoomInfo?

Many businesses rely on ZoomInfo for its commitment to data accuracy and freshness. It’s considered a reliable source for B2B information, thanks to its strict data verification processes and regular updates.

How often does ZoomInfo update its data?

ZoomInfo continuously updates its database using automated technology to ensure the information remains accurate and relevant. This frequent updating process helps businesses access the latest contact details and company information.

What makes ZoomInfo different from other data providers?

ZoomInfo sets itself apart with its emphasis on data accuracy and breadth of information. It provides you with up-to-date contact details and company insights that make it easier for you to reach your target audience.