Cognism is like a treasure in the world of sales tools. Why? Because it uses a massive 5.6 billion data points from around the world to give you top-notch data. Now it’s super handy for businesses looking for leads.
And here’s the best part: when Cognism gives you a mobile number, there’s a 98% chance it’s the right one. That’s why so many sales teams, over 1800 of them, really like using it.
In today’s business world, knowing the ins and outs of tools like Cognism can give you an edge. So, in this Cognism review, we’ll take a deep look into it and show you why it’s getting so much buzz.
Cognism: A Quick Overview
Cognism is a global sales intelligence platform designed to equip businesses with accurate and actionable data. With its innovative technology and vast data coverage, it allows revenue teams to reach out to their ideal clients via phone, email, and social media channels.
The platform has a massive database of 400 million B2B profiles, enabling businesses to identify potential accounts, understand the buying team, and reach direct consumers.
Furthermore, Cognism’s Chrome extension supports LinkedIn and LinkedIn Sales Navigator. Thus, it’s a valuable tool for outbound data automation and enrichment.
The platform’s commitment to data quality and compliance is evident, with features that update outdated records and fill in missing data points. The platform’s benefits extend to its user-friendly search functionality. That way it reduces manual research time and enhancing productive prospecting.
Features of Cognism
Here are some notable features worth keeping in mind —
Global Sales Intelligence Platform
Cognism is a comprehensive platform that offers sales intelligence on a global scale. It uses innovative technology combined with vast data coverage to provide businesses with actionable insights.
Extensive B2B Database
The platform offers a massive database of 400 million B2B profiles. This extensive database allows businesses to identify potential accounts, understand buying patterns, and access direct consumer contact information.
Outbound Data Automation and Enrichment
Cognism offers a Chrome extension that supports LinkedIn and LinkedIn Sales Navigator. It’s designed for outbound data automation, ensuring that businesses have the most up-to-date and relevant data for their outreach efforts.
Besides, nowadays virtual sales prospecting is crucial. Thus, learn how to do virtual sales prospecting effectively and leverage tools like Cognism to boost your outreach.
Advanced Search Functionality
The platform provides intuitive search functions. This feature reduces the time spent on manual research, allowing businesses to quickly identify and connect with potential leads and decision-makers.
Data Management and Compliance
Cognism places a strong emphasis on data quality and compliance. It updates outdated records, populates missing data points, and ensures that the data is compliant to global compliance standards like GDPR and CCPA.
Pros of Cognism
- Connects businesses with ideal consumers globally.
- Taps into 5.6 billion international data points.
- Integrated with popular sales tools like Salesforce.
- Provides verified business emails and contact numbers.
- Recognized for excellent customer service.
- Efficient in lead research and enrichment.
Cons of Cognism
- Not all provided data is 100% accurate.
- Complex implementation and field mapping.
Cognism User Experience
When users explore Cognism, they often find it’s intuitive and easy to use. We’ve collected some of their statement —
Seamless Integration
Many users have expressed their admiration for Cognism’s seamless integration capabilities. They’ve shared how effortlessly it meshes with tools like LinkedIn and Salesforce, improving their workflow.
User-Friendly Interface
The intuitive search functionality is another favorite. with users highlighting how it has reduced their manual research time, allowing them to focus on forging meaningful relationships.
Data Quality and Management
The accuracy and reliability of the data provided by Cognism have been a consistent point of praise. Users have shared their confidence in the platform, stating that the data they receive is both timely and trustworthy. This has enabled them to make informed decisions and design effective marketing campaigns.
Users have praised features such as data discovery and customer segmentation for enhancing their targeting.
Cognism Support for Users
Upon reaching out to Cognism’s support center, we were met with immediate and insightful assistance. This promptness is something that resonates with many of its users. For instance —
24/7 Responsive Support
Some users, mentioned an instance when they encountered a data discrepancy late at night. The Cognism team was right there, ensuring his concerns were addressed in real-time.
Tailored Onboarding Experience
Cognism doesn’t just stop at product delivery. A few users shared their experience of the platform’s onboarding process. Surprisingly,
Cognism provided personalized training sessions that equipped them team with the necessary skills to navigate the platform efficiently.
Comprehensive Knowledge Repository
Beyond immediate support, Cognism offers a rich knowledge base. Many users often finds themselves turning to this collection of articles and tutorials. Those has been instrumental in solving minor queries without external assistance.
Cognism Pricing
It seems like Cognism pricing adopts a consultative approach, ensuring that you find a package that is suited to their specific business needs and goals. The pricing page does not provide specific details about the various packages or their respective features.
Instead, they encourage users to fill in a form to discuss options and determine which package might be the right fit for their business. However, they make it clear that their pricing model isn’t one-size-fits-all.
Our Review: Is Cognism the Right Tool for Your Business?
We’ve dug deep and even checked out some of Cognism’s competitors. And we’ve gathered a well-rounded perspective on its offerings.
We must admit that Cognism shines as a sales intelligence platform. And that’s because of its blend of cutting-edge technology and an expansive database of 400 million B2B profiles.
This combination allows us to quickly connect with potential customers. Thus it’ll be smooth for you during prospecting and feel more like an opportunity.
However, it’s not without drawbacks. A few users have raised eyebrows over occasional data accuracy hiccups. While this is a concern echoed across many of it’s competitors, it’s something to be mindful of.
Ultimately, if you’re looking for a tool to maximize your sales outreach and provide deeper insights into your prospects, Cognism is worth looking into. Just remember to cross-check data when in doubt, ensuring you’re always on the right track.
Best Alternatives to Cognism
There are plenty of Cognism alternatives even if it’s fantastic. Since each tool has its own unique capabilities, test out your options to find the one that fits ideal for you.
1. Swordfish AI
Swordfish AI is a tool that gives you contact details like phone numbers and email addresses. It has a proprietary cell phone verification system to check that the phone numbers are correct and working. Plus, Swordfish AI has a big list of 3.5 billion contacts you can search through.
Swordfish has a unique feature called Bombora. It shows what businesses are searching for, which can help you understand what they might need. We also have a Chrome Extension that lets you grab contact details from sites like Facebook, LinkedIn, and Twitter easily.
If you’re trying to find someone and only have a bit of info about them, Swordfish’s Reverse search can help you out. Swordfish AI compared to Cognism is really good at finding accurate cell phone numbers and has a lot of contact details.
So, even if you’re handling the recruitment process, your job will be a lot easier. Overall considering all the impressive features of Swordfish AI, you must try it.
We offer a customized free trial, and then you can opt for paid plans based on your needs.
Features | Swordfish AI | Cognism |
---|---|---|
Main Purpose | Providing contact information including cell phone numbers and emails. | Global sales intelligence platform to find and connect with ideal customers via phone, email, and social media. |
Unique Features | Proprietary cell phone verification system. | A mixture of innovative technology, unrivaled data coverage, and go-to-market consultants. |
Database Size | Access to over 3.5 billion data profiles. | 400 million B2B profiles. |
Pricing | Custom pricing | Need to fill form for pricing |
Use Cases | Useful for professionals involved in cold calling due to verified numbers. | Suitable for revenue teams, marketing, and sales teams to find and connect with customers. |
Compliance | Compliant with GDPR and CCPA. | Compliant with GDPR and CCPA. |
Integration | Integrates with Hubspot, Salesforce, and Zapier. | Integrates with popular sales tools like Salesforce and LinkedIn. |
2. ZoomInfo
ZoomInfo, often compared in discussions like “cognism vs zoominfo,” is a leading platform in the B2B data sector. It has info on six million companies and 65 million business professionals.
They give some basic info for free and sell more detailed stuff. But not everyone loves it. Some says the info is old, and it might not be great for small businesses. That being said, you can check out the ZoomInfo plugin and how it compares to Cognism.
A review from Leadzilla talks about the good stuff, like a big company list and easy-to-use tools. But they also mention it’s pricey and the customer service isn’t the best
Features | ZoomInfo | Cognism |
---|---|---|
Database Size | Claims to have details on over six million businesses and 65 million business professionals. | Hosts a global database of 400 million B2B profiles. |
Chrome Extension | LinkedIn Sales Navigator or LinkedIn, corporate websites, | LinkedIn, corporate websites |
Data Enrichment | Completes missing data | Fill in the gaps in the data |
Pricing | Premium services tailored to niche requirements. | Customized packages based on desired workflow. |
Integration | Hubspot, Slack, Engage | CRM softwares |
Intended Audience | Businesses of all sizes looking for detailed business and professional data. | Suitable for startups, SMEs, large enterprises, and agencies. |
3. Apollo.io
Apollo.io is a full-featured marketing and sales platform designed to simplify leads, engagement, and analytics. It offers an extensive B2B database with over 250 million contacts and 60 million companies.
The platform integrates sales and marketing tools seamlessly, emphasizing data-driven outreach strategies to enhance conversion rates. Apollo.io’s unique selling point is its all-in-one approach.
It simplifies marketing and sales operations by combining a large database, individualized engagement tools, and advanced analytics. Users commend its accuracy, ease of use, and its potential to accelerate business growth.
See More: Let’s read more about Twitter email finder
Features | Apollo.io | Cognism |
---|---|---|
Overview | A marketing and sales platform with tools for lead generation, engagement, and analytics. | A global sales intelligence platform with tools for finding and connecting with ideal customers. |
Database Size | 250 million contacts | Global database of 400 million B2B profiles. |
Chrome Extension | Yes | Yes |
Advanced sales intelligence | Every lead gets a real-time AI score | Combining technographics, firmographics, and buyer intent |
Pricing |
|
Customized packages based on desired workflow. |
Intended Audience | Businesses looking to streamline their sales and marketing efforts. | Suitable for startups, SMEs, large enterprises, and agencies. |
Considering Apollo.io as an alternative? Get a clear understanding of the Apollo.io pricing model and see how it stacks up against Cognism.
Conclusion
Following our Cognism review, it’s clear that it offers a range of tools and features that can be beneficial for many businesses. With its vast data points and focus on accuracy, it’s made a name for itself in the sales intelligence world.
However, if for some reason Cognism doesn’t quite hit the mark for you, there’s always Swordfish AI to consider. Swordfish AI provides an alternative approach to sales intelligence and might be the right fit for those seeking something different.
Remember, the best tool is the one that aligns with your specific needs. Our review aimed to shed light on Cognism, but always explore your options to find the best match for your business.
Note: You can read another alternatives of SalesIntel.
Frequently Asked Questions
How does Cognism help with outbound marketing campaigns?
Cognism provides valuable data, especially additional mobile contact details, which are considered highly valuable for building outbound marketing campaigns.
Are there any challenges with Cognism’s implementation?
Some users have pointed out challenges with the implementation and mapping to fields in their database.
Does Cognism offer any sessions or training for users?
Yes, users have mentioned that sessions with account managers at Cognism can help in navigating and maximizing the platform’s features.