Are you having trouble picking the best tool for your business marketing and sales? Clearbit and Leadfeeder are two popular tools in online marketing.
Clearbit offers info on over 30 million business contacts. It helps many different businesses get the details they need. Leadfeeder helps over 60,000 salespeople, marketers, and agencies by giving them important data to improve their work.
Sometimes, customers can feel overwhelmed while picking the right tool that fits their business goals better. This is a common problem when looking for the best marketing and sales tools.
That’s why here, we’ll look closely at both tools and do a comparison on Clearbit vs Leadfeeder. We’ll highlight what each one does best and this way, you can choose the one that fits your business right.
What is Clearbit?
Clearbit was launched in 2015, and since then, has grown to be a big name. Many businesses, from new startups to big companies, use Clearbit. Every day, at least 400k+ users use this tool.
The tool is all about helping businesses do better. It’s especially good for teams that deal with other businesses (B2B). With its massive contact list, Clearbit makes it easier for these teams to find the right people to talk to.
One of the best things about Clearbit is its features. After studying many Clearbit reviews, we know that it helps businesses target the right accounts, understand who might want to buy something and find new prospects.
This means businesses can focus on the right customers and grow faster. Clearbit is like a smart assistant, helping businesses connect with the right people at the right time. Explore more about Clearbit Pricing plans.
While the tool offers strong features, checking a Clearbit alternative might find new tools that align even more closely with your specific sales intelligence needs.
Features of Clearbit
Clearbit offers a range of features which is personalized especially to improve B2B operations. Here are some key features:
Target Market Builder
This tool allows you to sift through the global B2B landscape to find companies that might need your products. It helps you stay informed about potential buyers visiting your website. This way, you can reach out to them at the right time with the right information.
Reveal High-Intent Visitors
Clearbit can identify anonymous visitors on your website and determine if they are from companies likely to be interested in your products. This feature helps you understand which businesses are showing interest in what you offer, allowing you to focus your efforts on the most promising leads.
HubSpot Native
Clearbit integrates seamlessly with HubSpot, improving your prospecting efforts. It allows you to export data directly to your HubSpot Customer Platform, making the data instantly usable for your campaigns. This integration simplifies the process of managing and utilizing B2B contact data.
Powerful Business Intelligence APIs
Clearbit provides APIs that offer deep business intelligence. These APIs can be used to enrich your existing customer data, giving you more detailed insights into your clients and prospects.
Data Enrichment Tool
This tool increases your existing customer data by adding more detailed information. It helps you understand your customers better, allowing for more personalized and effective marketing and sales approaches.
Pros
- Organizes identifying potential B2B customers.
- Reveals intent of website visitors for targeted outreach.
- Integrates smoothly with HubSpot for efficient use.
- Offers over 30 million verified B2B contacts.
- Provides APIs for improved business intelligence.
- Enriches existing customer data for better insights.
Cons
- It may be complex for beginners to navigate.
- Limited information is available on smaller businesses.
What is Leadfeeder?
Leadfeeder is a tool that helps companies find new customers. It started in Helsinki and now over 60,000 salespeople, marketers, and agencies use it.
The main purpose of Leadfeeder is to identify which businesses are visiting your website and to figure out if they might be interested in buying your products or services.
This tool is especially useful for businesses that sell to other businesses, known as B2B. It shows you which companies are checking out your website, helping you focus on the ones that are more likely to buy from you.
Leadfeeder has several helpful features. It tracks who comes to your website and what they do there, which helps you understand who’s really interested in what you offer.
According to Leadfeeder reviews, it also works well with other CRMs and business tools, making it easier to handle sales and marketing tasks. It’s designed to be user-friendly, so you can start using it to find new customers right away.
Features of Leadfeeder
Leadfeeder offers a variety of features to improve B2B marketing and sales efforts. Here are some of its key features:
Website Visitor Tracking
Leadfeeder identifies companies visiting your website, even if they don’t fill out a contact form. This feature turns anonymous traffic into real company names, showing what each company browses on your site. It helps you understand visitor behavior and interest.
Account-Based Marketing
This feature simplifies monitoring target accounts and identifying new ones. It alerts you when target accounts visit your site and enriches advertising campaigns with website visitor data. It’s ideal for customizing your marketing efforts to specific high-value accounts.
Sales Prospecting Software
Leadfeeder helps grow your sales pipeline by identifying anonymous prospects from your website traffic. It allows you to find high-intent prospects and turn them into sales leads. This streamlines the prospecting process, making it more efficient.
You can learn cold calling with these practical tips, designed to increase your chances of securing a meeting with potential clients.
Integrations
Leadfeeder integrates with popular sales and marketing tools like Salesforce, HubSpot, and Pipedrive. This feature organizes your sales and marketing efforts, saving time and scaling your operations. It ensures seamless data flow between Leadfeeder and other platforms you use.
Lead Generation Software
This tool generates more leads by identifying anonymous website traffic. It qualifies leads and focuses on high-value prospects, automating your lead generation funnel. This feature improves your ability to capture and nurture leads effectively.
Pros
- Identifies anonymous website visitors as potential leads.
- Improves account-based marketing strategies.
- Streamlines sales prospecting process.
- Offers great integration with popular CRM tools.
- Automates lead generation, saving time and effort.
- Provides detailed visitor behavior insights for targeted marketing.
Cons
- There is limited functionality in the free version.
- It might miss smaller companies not in the database.
Clearbit vs Leadfeeder: Comparison Table
Understanding the main difference between Clearbit and Leadfeeder is crucial for you to choose the right tool for your needs. Here’s a side-by-side comparison:
Features | Clearbit | Leadfeeder |
---|---|---|
Database | Over 30 million B2B contacts. | Over 60,000 Leadfeeder active accounts. |
Lead Generation | High-quality B2B leads. | Converts website visitors into leads. |
Target Audience | B2B teams, sales, and marketing. | Salespeople, marketers, agencies. |
Main Selling Point | Detailed B2B contact data | Website visitor tracking for lead generation |
API | Offers powerful business intelligence APIs | Website Visitor API available |
Integrations | Integrates with Salesforce, HubSpot, Marketo, Pardot, Slack, Zapier, etc. | Integrates with Salesforce, HubSpot, and Pipedrive. |
Pricing | Free $0- 25 credits per month | Free € 0 – no time limit on free plan |
Growth $50 to $275- 125-1000 credits per month | Paid starting at € 198 |
Clearbit vs Leadfeeder: In-Depth Key Differences
When choosing between Clearbit and Leadfeeder, understanding their key differences is crucial. Here’s a detailed comparison:
1. Database Size and Quality
Clearbit
Clearbit offers a vast database with over 30 million B2B contacts, providing extensive coverage across various global regions. This large database ensures a wide range of potential leads and contacts.
Leadfeeder
Leadfeeder focuses on identifying companies that visit your website, turning anonymous traffic into potential leads. While it doesn’t have a database as large as Clearbit, it excels at pinpointing interested parties based on website interaction.
2. Lead Generation Approach
Clearbit
Clearbit specializes in generating high-quality B2B leads by leveraging its extensive contact database. It’s particularly effective for businesses seeking to reach out to new, unexplored market segments.
Leadfeeder
Leadfeeder converts website visitors into leads, making it ideal for businesses looking to capitalize on existing website traffic. It’s more about nurturing and capturing the interest shown by visitors.
3. Target Audience
Clearbit
Clearbit is customized for B2B teams, sales, and marketing professionals. It offers specialized tools and data that are useful specifically to these groups, making it a valuable asset for businesses focused on B2B interactions.
Leadfeeder
Leadfeeder, on the other hand, is designed for salespeople, marketers, and agencies. Its focus is on turning website visitors into leads, a feature that’s especially useful for professionals in these fields who aim to use their online presence for lead generation.
4. Main Selling Point
Clearbit
Clearbit offers a data activation platform for B2B marketing and revenue teams. It helps companies find their ideal customers, find out what they want to buy, and get in touch with the people who make decisions, all of which lead to powerful income sources.
Leadfeeder
Leadfeeder excels in its ability to track website visitors. This capability is necessary for businesses that prioritize inbound marketing strategies, as it helps them understand and engage with their online audience more effectively.
5. API and Integration Capabilities
Clearbit
Clearbit stands out with its solid business intelligence APIs, offering broad integration and data enrichment options. This makes it a versatile tool for businesses looking to improve their data-driven strategies.
Leadfeeder
Leadfeeder offers a Website Visitor API and seamless integration with popular CRM systems. For example- Salesforce and HubSpot.
This integration is particularly beneficial for streamlining lead management processes, making it easier for businesses to track and nurture leads generated from their websites.
6. Pricing Structure
Clearbit Pricing
Clearbit pricing offers a free plan with limited features and paid plans starting from $50 to $275 per month. It’ll be based on the number of credits.
Leedfeeder Pricing
On the other hand, Leadfeeder pricing has a free version with basic functionality and a paid plan starting at €139 per month on an annual basis. It’s based on the number of companies identified.
7. Review
Clearbit Reviews
- G2 (5/5)- 616 reviews
“It is very useful extension. I personally use this extension and it’s mind blowing. I can find the details of any key person in just one click. It reduce my work load.And not only key person, you can find the email ids of other employees of the company.” – Priyanka G.
- Capterra (4.5/5) – 33 reviews
“We use Clearbit in a variety of ways:- Use it inside our prospecting tool to build custom intent signals -> F.e, prospect visited a high intent page;- Use it for lead enrichment inside HubSpot and Chilipiper in real time (To know what is the industry, number of employees etc);- Use it with live enrichment to fill out information automatically instead of the user having to input fields.” – Pedro A.
Leadfeeder Reviews
- G2 review (5/5)- 770 reviews
- Capterra review (5/5)- 129 reviews
“As a sales executive there are certain things I check everyday. Prime amongst them is Dealfront. The ability to see who is on the website, what pages they’ve been looking at and their keyword searches helps me to do everything from understand intent leads better to helping to plan ABM campaigns based on behaviours.” Jamie G.
Clearbit vs Leadfeeder: Which One Should You Choose?
Clearbit and Leadfeeder are two tools that help businesses find and manage potential customers. Clearbit stands out with its large database of over 30 million business contacts. It’s ideal for teams that need a lot of contacts for sales and marketing.
Leadfeeder is different as it helps you identify potential customers by tracking who visits your website. It’s perfect for those who want to connect with people who are already interested in what they offer.
However, each tool has its downsides. Clearbit, with its vast database, might be overwhelming for some users who don’t need such extensive information.
Leadfeeder, despite its strength in visitor tracking, might not provide as extensive a contact database as Clearbit. This could be a disadvantage if you require a wide array of B2B contacts for their marketing and sales efforts.
The choice between Clearbit and Leadfeeder should be based on what aspect of lead generation and management is most critical to your business needs.
Swordfish AI: The Best Alternative of Clearbit and Leadfeeder
Swordfish AI is a dynamic tool in the sales and recruitment space, known for its unique cell phone data accuracy. Since its inception, Swordfish AI has rapidly gained traction, now trusted by over 50,000 sales and recruitment professionals.
Among all the Clearbit vs Leadfeeder competitors, it stands out for its ability to provide direct access to decision-makers, significantly improving the process of lead generation and contact management.
Swordfish shares several features with Clearbit and Leadfeeder. Its Chrome extension allows users to find contact information across various platforms, for example, LinkedIn, Twitter, and Facebook.
Key Features of Swordfish
Swordfish AI excels with features that set it apart from Clearbit and Leadfeeder alternatives. Here’s how:
Chrome Extension
The Chrome extension of Swordfish AI is a game-changer. It integrates seamlessly into your browsing experience, allowing you to find contact information directly from your browser. This means less switching between applications and more efficient workflow, making it a convenient tool for you.
Prospector
Prospector stands out as a potent lead generation tool. It enables you to quickly identify potential contacts and gather their information in a streamlined manner. This tool is designed to enhance your outreach efforts, making your prospecting process more efficient and effective.
File Upload
Swordfish AI’s file upload feature allows you to easily import a list of contacts and enrich them with additional information. This not only saves time but also ensures that your database is comprehensive and up-to-date, providing you with a competitive edge.
Reverse Search
The reverse search capability in Swordfish AI is a unique feature. It allows you to input minimal information and receive a detailed profile in return. This feature is particularly useful when you have limited data about a contact but need more comprehensive information.
Bombora
Integration with Bombora enhances Swordfish AI’s ability to deliver insights on user intent. This feature helps you understand the needs and interests of your potential contacts, enabling you to customize your communication and increase the likelihood of a positive response.
API
The API feature of Swordfish AI offers flexibility and customization. It allows you to integrate Swordfish AI’s capabilities into your own systems and workflows. This means you can automate processes and tailor the tool to fit your specific needs, making your data handling more efficient.
Pricing
A Comparison Table: Clearbit vs Leadfeeder vs Swordfish
Based on the analysis of Clearbit, Leadfeeder, and Swordfish, here’s a structured comparison table highlighting their key features:
Features | Clearbit | Leadfeeder | Swordfish AI |
---|---|---|---|
Database | Over 30 million B2B contacts | Over 60,000 Leadfeeder active accounts. | Over 3.5 billion contact data profiles. |
Chrome Extension | Available for increased data access | Available for tracking website visitors | Available for finding contact information |
Lead Generation | High-quality B2B leads | Converts website visitors into leads | Real-time validation of cell phone data |
Integration | HubSpot, Marketo, Pardot, Slack, Zapier, etc | Salesforce, HubSpot, Pipedrive, and more | Salesloft, LOXO, Zapier, Crelate, Salesforce, Outreach, etc. |
Target Audience | B2B teams, sales, and marketing | Salespeople, marketers, agencies | Sales and recruitment professionals |
API | Business intelligence APIs available | Website Visitor API available | Offers API for application scaling |
Clearbit vs Leadfeeder vs Swordfish: Should You Pick All of Them?
Clearbit, Leadfeeder, and Swordfish are three well-known tools for sales and lead generation, and none of them clearly stands out as the sole winner.
Clearbit
Clearbit has a huge list of over 30 million business contacts. It’s great for sales and marketing teams and works well with many marketing tools and CRM systems.
However, Clearbit stands out with its big contact database and works well with many marketing platforms.
Leadfeeder
Leadfeeder helps you find potential customers by tracking who visits your website. It’s used by over 60,000 people, mainly in sales and marketing. Leadfeeder is really good at turning website visitors into leads.
Swordfish
Swordfish combines features of both Clearbit and Leadfeeder. It’s especially good at checking cell phone information in real-time.
Swordfish offers a Chrome extension and an API for easy use. Its Prospector tool is useful for creating call and email lists. Over 50,000 professionals use it, and it has access to about 3.5 billion profiles.
To sum up, Swordfish is a strong choice and one of the best Clearbit and Leadfeeder alternatives for those who want both Clearbit’s database and Leadfeeder’s tracking abilities.
Conclusion
When considering Clearbit vs Leadfeeder for lead generation and management, both platforms offer unique advantages.
Clearbit is fantastic due to its huge database of business contacts. It’s perfect for sales and marketing teams who need lots of contacts. On the other hand, Leadfeeder is good at finding potential leads by checking who visits your website.
So, your choice depends on what you need. If you want a big list of contacts, Clearbit is the way to go. But, if you’re focused on finding leads from your website visitors, then Leadfeeder is better for you.
Also, think about Swordfish AI as one of the best Clearbit and Leadfeeder alternatives. It’s special because it gives you direct phone numbers of people, and checks them in real-time. This makes sure the info is right and helps you quickly connect with important people in lead management.
FAQs
Which tool is better for understanding website visitor behavior, Clearbit or Leadfeeder?
Leadfeeder is specifically designed to track and analyze website visitor behavior. That makes it the better choice for businesses looking to understand and engage with their website audience. Clearbit, while offering extensive contact data, does not specialize in visitor behavior analysis.
How do Clearbit and Leadfeeder integrate with CRM systems?
Both Clearbit and Leadfeeder offer integration capabilities with various CRM systems. Clearbit provides detailed contact data directly into CRM platforms, while Leadfeeder integrates visitor tracking insights, improving lead management and sales processes.
Can Clearbit and Leadfeeder be used together?
Yes, Clearbit and Leadfeeder can complement each other. While Clearbit offers a broad database for outreach, Leadfeeder helps in identifying interested parties from your website traffic. Using both can improve your overall lead generation and management strategy.