Apollo io Review: Features, Feedback, and Final Thoughts

Apollo io review

If you consider the top 10 tools for generating leads, Apollo.io should be one of them. Why is that? It’s because Apollo.io offers more than just email addresses – it also enriches contact data, making it easier for you to engage with potential customers.

Apollo.io is a favorite among over 200,000 businesses for finding and connecting with potential customers at just the right time. This straightforward yet effective feature is what sets Apollo.io apart from other options in the market.

But there’s more to discuss about Apollo.io. Hence, in this detailed Apollo.io review, we’re going to explore its unique features that help in identifying and qualifying leads. We’ll also discuss any potential drawbacks and some of the best alternatives.

Apollo io: A Quick Overview

Apollo.io is a sales intelligence platform that’s a big hit with businesses focused on ramping up their lead generation and outreach. With a massive database of over 220 million contacts, it’s a goldmine for sales teams looking to find and connect with new customers.

Since its inception, Apollo.io has been catering to businesses big and small and has seen significant growth over time. It’s particularly renowned for its rich set of features. The platform excels in helping you pinpoint the right people to reach out to, all thanks to its detailed search options.

With a growing user base, Apollo.io is more than just another tool in the market; it’s making a real impact. Recognized as a top-notch B2B prospecting tool, it enhances its efficiency with a smart alert system.

This feature notifies users of new leads that match their saved searches, ensuring they’re always in the loop with the latest opportunities.

Key Features of Apollo.io

Apollo.io is renowned in the sales and marketing sphere for its effectiveness in connecting businesses with potential clients. Its standout quality lies in the unique blend of features it offers, specifically tailored to improve B2B sales processes. Let’s take a closer look at some of its key features:

Sales Engagement Platform

This feature is the heart of Apollo.io. It enables allows you to sequence outbound emails and calls. This simplifies contacting potential clients, acting like a virtual assistant for sales teams. It streamlines managing and executing communication strategies, making outreach more efficient.

Extensive Contact Database

One of Apollo.io’s biggest strengths is its large database, which includes over 25 million contacts. This vast pool of information provides sales teams with a wide range of potential leads. It’s particularly helpful in identifying and reaching out to the right people in your target market.

Lead Enrichment

Apollo leads goes beyond just offering contact details. Its lead enrichment feature provides additional context and information about leads.

This can include things like industry, company size, and job role, helping sales teams to tailor their outreach more effectively and create more personalized connections.

Built-in Reporting

With Apollo.io, you get built-in reporting tools that help track and analyze your outreach efforts. These insights can be invaluable in understanding what’s working and what isn’t, allowing you to refine your strategies over time for better results.

Easy Integration

Another key aspect of Apollo.io is its ability to integrate easily with other tools and platforms. This includes popular CRM systems, email platforms, and more. It means you can connect Apollo.io with the tools you already use, making your workflow more efficient.

Platform Accessibility

Apollo.io is accessible as a web platform, meaning you can use it from anywhere with an internet connection. It also offers a Chrome extension, which adds an extra layer of convenience, particularly when researching leads or preparing outreach strategies.

Pros of Apollo io

Widely relied upon globally, enhancing its credibility.
Combines contact data with intuitive sales engagement tools.
Efficient automated outreach, saving time in client engagement.
Ensures reliable contact information for successful connections.
Catering to a diverse range of businesses, from startups to enterprises.
Easily integrates with various CRM systems and tools.

Cons of Apollo io

Some users have reported issues related to data security.

Apollo io User Experience

Based on the collected user experiences and reviews, Apollo.io has evidently resonated well with its users, impacting various aspects of its business operations and strategies.

Here’s an overview of what different users have to say about their experience with Apollo.io

Agency Owner’s Perspective

Agency owners frequently mention how Apollo.io has become a go-to tool for their LinkedIn-based projects.

They appreciate the tool for its straightforwardness and cost-effectiveness, which has been particularly beneficial for lead-generation activities on LinkedIn. The ease of use and the immediate, noticeable benefits have made Apollo.io a favored choice among these professionals.

User-Friendly Interface

A common highlight among users is the platform’s user-friendly interface.

Apollo.io is designed to be accessible even for those who might not have a deep technical background. Users find it easy to navigate and utilize the tool’s features, which enhances their overall experience and productivity.

Accuracy and Efficiency

Apollo app reviews show that Users commend Apollo.io for its ability to extract contact information accurately. The tool is known for its proficiency in gathering a wide range of email addresses and phone numbers from LinkedIn profiles.

However, it’s important to note that some users have experienced variability in the results, indicating that while the tool is generally reliable, outcomes may differ in certain cases.

Integration Capabilities

The integration capabilities of Apollo.io with popular CRM tools like Salesforce, Pipedrive, and Hubspot are highly valued.

This feature allows businesses to smoothly import data and synchronize Apollo.io with their existing CRM systems. This synergy between tools is seen as a significant advantage, facilitating better data management and utilization.

Challenges Faced by Users

Despite its many positives, some users have encountered challenges. Specifically, issues have been noted when extracting data from multiple LinkedIn pages, with a few users even mentioning restrictions placed on their LinkedIn profiles.

Additionally, there have been instances where the phone numbers provided were not always accurate, highlighting some areas for improvement in the tool.

Apollo.io Support for Users

Apollo.io not only offers a suite of features for sales and marketing but also places a strong emphasis on user support. Based on user feedback and experiences, here’s a summary of the support Apollo.io provides to its users:

Dedicated Customer Success Team

Apollo.io stands out with its dedicated customer success team. This team is always available to answer questions and solve any issues that users might encounter. Users have mentioned how helpful and responsive this team is, providing timely assistance whenever needed.

Extensive Knowledge Base and Online Tutorials

For users who prefer to find solutions on their own, Apollo.io offers a rich collection of resources. This includes a comprehensive knowledge base and online tutorials.

These resources are designed to help users get the most out of the platform with ease. They cover a wide range of topics, from basic functionality to advanced features, ensuring that users can find the information they need.

Effective Onboarding and Training

Apollo.io is aware that new users might need guidance to understand and use their platform fully. Hence, they provide effective onboarding and training.

This approach ensures that even those new to Apollo.io can quickly get up to speed. The training covers various aspects of the platform, helping users navigate and utilize its features effectively.

User Feedback

Users have appreciated the accessible and helpful nature of Apollo.io’s support.

They often point out the quick responses from the customer success team and the usefulness of the available online resources. This robust support system has been a key factor in enhancing the overall user experience on Apollo.io.

Apollo io Pricing

Apollo io offers a range of pricing plans designed to meet diverse needs. Note that the price is based on a per-user, per-month basis if billed annually. Let’s explore the Apollo io pricing structure to understand what each tier offers —

Features	Free	Basic	Professional	Organization
Price	$0	$49	$79	$119
Email Credits / Month	Unlimited	Unlimited	Unlimited	Unlimited
Mobile Credits / Year	60	900	1,200	2,400
Export Credits / Year	120	12,000	24,000	48,000
Basic Sequence Automation	Yes	Yes	Yes	Yes
Buying Intent & Filters	Limited	Yes	Yes	Yes
LinkedIn Extension	Yes	Yes	Yes	Yes
Email Open & Click Tracking	No	No	Yes	Yes
Data Enrichment	No	Yes	Yes	Yes
Dialer	No	No	Yes	Yes
A/B Testing	No	No	No	Yes
API Access	Limited	Limited	No	Yes
Minimum Users/Limits	2 plays limit	20 plays limit	4000 mins limit	3 uses/300 Plays limit

Our Review: Is Apollo io the Right Tool for Your Business?

Our review finds Apollo.io to be a robust solution for B2B companies aiming to step up lead engagement and capture. With its expansive database and automation tools like sales workflow automation that streamline tedious outreach tasks, Apollo.io empowers businesses to expand their reach and drive more deals.

In our analysis, we were particularly impressed by Apollo.io’s lead scoring feature, leveraging AI to identify hot prospects, and the seamless CRM integrations that maintain efficient sales cycles. The automated sales sequence follow-ups also stood out for enabling personalized, scalable touchpoints powered by AI-driven data analysis.

The platform offers a mix of features that would suit a range of business sizes and needs. However, some users have noted a learning curve and there have been mentions of concerns over data security and privacy.

It’s necessary for you to weigh these aspects and consider how they align with their specific operational needs and security requirements. To be precise, if your business needed to enrich its sales strategies with a data-driven approach, Apollo.io is certainly worth considering.

Best Alternatives to Apollo io

If you’re looking for alternatives to Apollo io, we have listed a few of the top ones. Some of them are —

1. Swordfish AI

Swordfish AI sets itself apart with its expansive database, with over 3.5 billion data points.

This wealth of information is complemented by a verification system that ensures the accuracy and relevance of phone numbers. Our proprietary cell phone verification system ensures that the contact data you receive is not only vast but also verified.

With a unique cell phone number database, we are well suited for companies that place a high value on direct phone communication. And this makes Swordfish AI a noteworthy option. It provides an edge by offering verified contact information, which is key for making meaningful connections with potential clients.

If your strategy involves reaching out by phone, Swordfish AI’s comprehensive data and verification process could significantly support your business outreach initiatives.

Swordfish vs Apollo.io: A Quick Comparison Table

Here’s a comparison chart examining Swordfish AI and Apollo IO’s offerings side-by-side. Check out how they fare on metrics such as data extraction, platform accuracy, pricing and more.

Features	Swordfish AI	Apollo.io
Purpose	Specializes in retrieving personal contact information	Aims at sales automation, lead generation, and email outreach
Contact Extraction	Extracts a mix of professional and personal details	Focuses on professional details primarily from LinkedIn
Data Sources	200x data partners to collect data	Extract information mainly from LinkedIn profiles
Data Profiles	Boasts a database with over 3.5 billion data profiles	Provides access to 275M+ contacts of profiles
Data Accuracy	Employs machine learning for precise data extraction	Utilizes proprietary algorithms to ensure data accuracy
Pricing	Offers a free version and tiered pricing based on features and usage	Has multiple pricing plans, tailored to feature access and usage needs
Data Validation	Features a proprietary cell phone verification system	Validates emails, with no specific mention of cell phone validation
User Concerns	No major concerns noted	Issues raised include emails landing in spam and occasional technical hitches

Try Swordfish Ai

2. Zoominfo

In operation since 2000 and reinvented in 2019, ZoomInfo lives up to its reputation as a frontrunner in B2B intelligence. You can make the best use of its unmatched database of over 600 million verified company and contact profiles.

Plus, ZoomInfo makes a staggering 1.5 billion daily data updates to provide fresh market insights.

Their proprietary data gathering through automated web research and experts crack the code on in-depth firmographic details. Sales and marketing teams greatly benefit from detailed insights about industries and company structures.

Additionally, understanding buyer intent is key to crafting messages that connect and clinch successful deals.

ZoomInfo vs Apollo.io: A Quick Comparison Table

Here’s a table to compare the key features of ZoomInfo against Apollo io –

Features	ZoomInfo	Apollo.io
Intent Data	Provides intent data for targeted business interests	Offers to buy intent data to identify interested prospects
Browser Extension	Available for web research and data extraction	Chrome extension for lead capture and LinkedIn integration
Sales Intelligence	Advanced lead scoring and market insights	AI-powered lead scoring with accurate buyer data
Data Enrichment	Comprehensive enrichment for CRM and sales data	CRM, API, and CSV enrichment, along with persona setup
Contact Extraction	Efficient extraction of contact details from various sources	Effective in extracting detailed contact information
Integration	Integrates with CRM systems like Salesforce, HubSpot	Compatible with CRM tools like Salesforce, Pipedrive, HubSpot, and Zoho

3. Salesql

SalesQL is a popular tool that improves LinkedIn prospecting by sourcing email addresses directly from profiles, streamlining the process of connecting with potential leads.

With a user base of over 200,000 companies, SalesQL is praised for its effectiveness and simplicity. Its browser extension is particularly notable for its proficiency in finding and validating emails and phone numbers quickly.

Users appreciate the ability to build accurate lead lists, thanks to SalesQL’s capability to extract and enrich contact data. The platform is also well-regarded for its lead management system, which helps boost productivity.

SalesQL vs Apollo.io: A Quick Comparison Table

Here’s a quick table to compare the key features of SalesQL with Apollo io –

Features	SalesQL	Apollo.io
Intent Data	Targets prospects actively seeking solutions.	Offers buying intent data.
Browser Extension	Extracts emails and phone numbers from LinkedIn.	Chrome extension for LinkedIn lead capture.
Sales Intelligence	Delivers accurate buyer data for sales.	Uses AI for lead scoring and engagement-based prospect prioritization.
Data Enrichment	Enriches leads with validated emails and phone numbers.	Integrates with CRM and API for record enrichment and updates.
Contact Extraction	Provides personal and professional details from LinkedIn.	Extracts contacts with job roles and company insights.

Conclusion

Apollo.io is a notable sales engagement tool, known for its wide-ranging contact database, in-built reporting features, and smooth integration with various tools. Its easy-to-use interface and precise, efficient functions make it a top choice in its field.

However, the platform may not suit every business, as its effectiveness can depend on the size and specific needs of a company. Apollo.io is praised for its committed customer service and helpful training materials.

On the other hand, Swordfish AI is briefly mentioned as an alternative option, suitable for those looking for different features than those offered by Apollo.io. In essence, Apollo.io excels in making sales tasks more efficient, but it’s important to consider how its features align with your particular business needs.

FAQs

Is Apollo.io suitable for all business sizes?

Yes, Apollo.io caters to businesses of all sizes, from sole proprietors to large enterprises, with scalable pricing and features.

Is Apollo.io legit?

Apollo.io is a reliable and safe platform for sales intelligence and engagement.

Is Apollo.io safe?

Apollo.io is generally considered a secure platform for users. It implements several security measures to protect user data and maintain privacy. These include GDPR compliance to ensure data is handled according to strict privacy standards

Does Apollo.io offer a free plan?

Apollo.io provides a free plan with limited features, suitable for small businesses or those new to sales intelligence tools.

Will Apollo io work with my current CRM?

Yes, it does. Apollo io works well with many CRMs like Salesforce, Pipedrive, Hubspot, Zoho, and others. You can quickly bring in your data and use Apollo io right alongside your usual CRM.

How does Apollo.io assist with lead generation?

Apollo.io offers over 200 search filters, technology tracking, and real-time buying intent alerts to help you identify and connect with potential leads effectively.

Can Apollo.io help automate sales outreach?

Yes, Apollo.io features strategic sequencing to automate emails and calls, along with A/B testing to refine strategies.