ZoomInfo Vs HubSpot: The Best Tool for Lead Generation and CRM

Curious about how ZoomInfo stacks up against HubSpot for your business’s sales and marketing strategies? It’s a choice that deserves some serious thought, and we’re here to guide you through it.

Both ZoomInfo and HubSpot are notable names in B2B sales and marketing, each offering unique advantages. Here’s a quick look at what they bring to the table —

• ZoomInfo: ZoomInfo excels in providing detailed market insights and excellent prospecting tools. If your goal is to dive deep into lead generation and market analysis, ZoomInfo can be your key to new opportunities.
• HubSpot: HubSpot stands out with its all rounder CRM and sales approach. It’s not just about data; it’s about managing and nurturing customer relationships across various channels.

However, choosing between ZoomInfo and HubSpot isn’t just a matter of black and white. That’s why we’ll dive deeper into ZoomInfo vs HubSpot. 

We’ll compare their data quality, features, integrations, and more to help you decide which platform aligns best with your business’s needs. Let’s dive in!

Key Takeaways

• Focus: ZoomInfo excels in B2B data, ideal for in-depth business contact research. HubSpot, in contrast, offers a comprehensive CRM solution, managing sales, marketing, and customer service in one platform.
• Lead Generation:  ZoomInfo is a go-to for targeted B2B lead generation, focusing on acquiring specific business leads. HubSpot provides a broader approach to lead management, tracking, and nurturing leads across various channels.
• Integration Capabilities: ZoomInfo and HubSpot both excel in integration, but in different ways. ZoomInfo integrates seamlessly with CRM and marketing tools, enriching them with detailed B2B data. HubSpot, on the other hand, offers a wide range of integrations.
• Alternative – Swordfish AI: If you’re torn between ZoomInfo’s data-focused approach and HubSpot’s CRM versatility, Swordfish AI offers a compelling alternative.

ZoomInfo vs HubSpot: Key Comparison Table

This comparison table aims to provide specific details about ZoomInfo and HubSpot, showcasing their strengths in B2B intelligence, CRM capabilities, and integration with various tools and platforms.

Features	ZoomInfo	HubSpot
Primary Focus	B2B intelligence platform with a focus on detailed business and professional profiles	Complete CRM platform integrating sales, marketing, customer service, and content management
Database	Over 260M+ professional profiles and 34M+ Company profiles outside north america	Database of over 20 million businesses, with automatic population of contact and company records
Key Integrations	Integrates with CRM tools like, Pipedrive, HubSpot; sales engagement platforms like Outreach, Gong	Integrates with over 100+ apps and web services, including Wistia, Databox, Seventh Sense, Zerys, PandaDoc, Aircall
AI and Analytics	Sales and marketing insights, lead scoring, intent data, and technographic data	AI-powered insights for sales and marketing, predictive lead scoring, email tracking, and analytics
Customization	Customizable search and filtering options for targeted B2B marketing and sales	Customizable contact, company, and deal records; drag and drop interface for easy customization
User Interface	User-friendly interface designed for sales and marketing professionals	Intuitive interface with filters for easy navigation and management of sales calls, emails, and activities
Global Reach	Strong data coverage outside North America, expanding global reach	Global presence with a focus on providing insights and tools for businesses of all sizes

ZoomInfo vs HubSpot: In-depth Key Differences 

To truly grasp the nuances between ZoomInfo and HubSpot, it’s important to get a deeper look into their features. While both platforms are renowned for sales and marketing strategies, there’s a still margin in between them. 

Let’s explore these differences.

1. Lead Generation and Management

When it comes to soaring up your sales, finding and nurturing top leads is key. Let’s take a closer look at how ZoomInfo and HubSpot measure up in lead generation and management.

Aspects	ZoomInfo	HubSpot
Primary Focus	Specializes in B2B with an in-depth database for business connections and insights.	Serves both B2B and B2C, focusing on inbound marketing and CRM.
Data Sources and Quality	Utilizes public and proprietary sources for data.	Collects data automatically from various customer interactions.
Customizable Filtering and Segmentation	Offers advanced search and filtering for targeted B2B marketing, sales, and recruitment.	Provides customizable records and filters for B2B and B2C sales and marketing.
Integrations with CRM and API	Seamlessly integrates with CRMs like Salesforce and Dynamics 365, improving B2B data use.	Features over 100+ integrations including Salesforce, Wistia, and Databox for a holistic marketing and sales environment.
Marketing Automation and Campaign Management	Digital marketing focuses on providing a complete company insight	Including social media marketing, and search engine optimization

Now that you have a brief idea of lead generation and management, let’s take a detailed look at each point in terms of ZoomInfo and Hubspot.    

B2B or B2C Focus

HubSpot serves both B2B and B2C markets with a comprehensive CRM platform, while ZoomInfo specializes in B2B intelligence, offering a huge collection of professional profiles and company data for B2B tactics.

HubSpot:

HubSpot is a versatile CRM tool that caters to both B2B and B2C markets. It’s designed to manage customer relationships across various business models. 

Whether dealing with other businesses or directly with consumers, HubSpot offers a complete platform for sales, customer interactions, and marketing campaigns.

ZoomInfo:

ZoomInfo is primarily a B2B intelligence platform, offering a database for business connections as well as for information. It’s made for sales and marketing professionals who need to dig deep. 

Besides, it offers access to professional profiles and company data, making it ideal for B2B-focused strategies.

Data Sources and Quality

HubSpot provides a holistic view of customer interactions with AI-augmented data from various touchpoints. On the other hand, ZoomInfo focuses on detailed B2B data sourced globally with rigorous verification for accuracy.

HubSpot:

HubSpot gathers data from multiple customer touchpoints, providing a holistic view of customer interactions. This data is enriched with insights from HubSpot’s tools and third-party sources. That way, you get a detailed set of data. 

Plus, HubSpot also uses AI to make sure this information is both relevant and accurate, making it a trustworthy and efficient choice for managing your customer relationships.

ZoomInfo:

ZoomInfo is notable for its comprehensive B2B data, gathered from multiple public and private sources. While its main focus is on North American data, it also provides information on a global scale. 

One of ZoomInfo’s key strengths is its strict data verification methods, making sure that the B2B database it offers is not only accurate but also deep and reliable.

Customizable Filtering and Segmentation

HubSpot offers flexible filtering for personalized B2B and B2C engagement. Meanwhile, ZoomInfo excels in targeted B2B marketing with customizable search filters for precise market segmentation.

HubSpot:

HubSpot stands out for its highly customizable filtering and segmentation capabilities, especially for both B2B and B2C markets. 

Its CRM system allows you to design your approach to customer data. You can use various filters like demographics, buying habits, and past interactions. 

This adaptability is important for creating focused marketing and sales moves, giving you the certainty that your messages connect effectively with specific customer groups. 

ZoomInfo:

Compared to other ZoomInfo alternatives, the platform gives notable advantages for B2B businesses looking to identify specific market segments or key decision-makers. 

ZoomInfo excels in targeted B2B marketing with its highly customizable search filters. It offers a range of options, including industry, company size, and job title. In turn, you get what we call precise targeting. 

Integrations with CRM and API

HubSpot integrates with tools like Shopify, WordPress, and Slack, offering adaptable CRM adjustments.  On the other hand, ZoomInfo’s API connects with CRM systems like Salesforce and HubSpot.

HubSpot:

The platform offers easy integration with a variety of tools and platforms. When using HubSpot, you get a richer and more well rounded CRM experience. 

Specifically, HubSpot integrates with popular tools such as Shopify, WordPress, and Slack, among others. 

Its API supports a wide range of applications, compatible with various programming languages, making it highly adaptable to what different businesses might need. 

This flexibility is key for businesses looking to ease out their CRM processes and improve their marketing automation.

ZoomInfo:

ZoomInfo is particularly notable for its API integration, which is a big plus for B2B go-to-market teams. Their API allows for smooth integration with various CRM and Marketing Automation systems. 

Additionally, it provides access to ZoomInfo’s database, improving CRM and Marketing Automation systems with detailed B2B data. This data offers information on technology usage, company characteristics, and more. 

The API is designed for easy use, with simple HTTPS endpoints and clear JSON responses, making it easier to build campaign lists, find prospects, route leads, score them, and manage territories.

Marketing Automation and Campaign Management

ZoomInfo’s MarketingOS drives digital marketing with targeted insights and contact data, improving customized campaign creation. HubSpot offers a full suite of marketing automation tools, including email marketing and SEO. 

ZoomInfo:

ZoomInfo’s MarketingOS is designed to optimize digital marketing. It provides comprehensive details into companies and contact information, which is much needed for developing targeted marketing campaigns. Additionally, it includes integrations that simplify digital marketing efforts.

HubSpot:

HubSpot is all about marketing automation. It’s packed with tools for things like email marketing, keeping up with social media, improving your website’s SEO, and creating content. All these tools work together within its CRM system, making it easier for you to manage your campaigns and understand how well they’re doing.

Does ZoomInfo Provide Better Lead Generation and Management than HubSpot?

When it comes to choosing between HubSpot and ZoomInfo for your lead generation and management needs, it’s not about which one is better overall, but rather which one aligns best with your specific requirements. 

Let’s break it down to help you make an informed decision.

ZoomInfo:

If your primary focus is on B2B lead generation and you need detailed, data-driven insights specifically about businesses and professionals, ZoomInfo could be your go-to.  ZoomInfo is ideal for businesses that need to go deep into industry-specific data and utilize this information for precise lead targeting and engagement.

HubSpot: 

Conversely, if you’re looking for an all-in-one CRM solution that caters to both B2B and B2C markets, HubSpot might be more aligned with your needs. It excels in managing customer relationships across various touchpoints, integrating marketing, sales, and customer service.

HubSpot is particularly beneficial for those who value a holistic approach to lead management, tracking, and nurturing leads across various channels.

2. Data Validation and Real-time Updates

When it comes to reliable data, ZoomInfo and HubSpot each make an effort to keep their millions of contact profiles clean. But they go about it a little differently.

Here’s a table comparing ZoomInfo and HubSpot in terms of data validation and real-time updates:

Aspects	ZoomInfo	HubSpot
Lead Scoring Capabilities	Offers ICP based detailed B2B data for precise lead scoring, segmented on categories.	Provides lead scoring with a focus on inbound marketing strategies and customer engagement.
Website Visitor Identification	Less emphasis on website visitor identification, more on B2B contacts.	Features tools for tracking and identifying website visitors, free email trackers
Real-Time Data	Real-time updates on job changes, and company news for B2B engagements.	Delivers real-time data on customer interactions and website engagement for CRM.

Since we’ve focused on data validation and real-time updates, let’s go deeper into these aspects, specifically examining how ZoomInfo and HubSpot perform in these areas.

Lead Scoring Capabilities

ZoomInfo offers precise B2B targeting, utilizing a library of professional profiles and company data. In contrast, HubSpot combines lead scoring with marketing automation, using customer interaction data to score and nurture leads.

ZoomInfo:

ZoomInfo specializes in precise B2B targeting using ample professional profiles and company data. It helps you in segmenting and scoring prospects accurately. 

Using criteria like demographic, firmographic, technographic data, and intent signals, ZoomInfo identifies leads that are ready for sale. 

It allows you to create customized lead scoring models, aligning with your sales strategy by prioritizing key attributes, ideal for identifying sales-ready leads through a data-centric approach.

HubSpot:

With HubSpot, you get lead scoring integrated with marketing automation. You can score and nurture leads based on how they interact with your business. 

HubSpot’s approach is comprehensive, focusing on customer engagement. It offers centralized lead management and segments data based on client behaviors like website visits and clicks. 

This holistic approach is great if you’re looking for automatic follow-ups and insights based on detailed client histories.

Website Visitor Identification

ZoomInfo specializes in B2B data collection, with less emphasis on website visitor tracking. But, HubSpot features comprehensive tools for website visitor analytics and behavior tracking

ZoomInfo:

ZoomInfo is more focused on creating detailed B2B contact lists and providing sales insights, rather than identifying website visitors. 

Its strength lies in finding in-depth B2B data, which is important for businesses targeting specific industry sectors or professional roles.

HubSpot:

HubSpot’s visitor tracking is powered by browser cookies, offering a comprehensive view of visitor behavior on your website. 

When a visitor lands on your site, HubSpot checks for an existing cookie and creates one if none is found, tracking all subsequent page visits. 

This system allows for anonymous tracking before visitors become contacts, associating their previous page views once they fill out a form. Notably, HubSpot handles cookie deletions and shared computers efficiently, to guarantee accurate visitor data.

Real-Time Data  

ZoomInfo offers real-time updates focused on B2B market changes and professional movements. On the other hand, HubSpot offers an all-round real-time view of customer interactions across sales, marketing, and service channels.

ZoomInfo:

ZoomInfo specializes in real-time updates about the B2B market, including job changes, company news, and industry trends. 

This is especially useful for businesses engaged in B2B sales and marketing, as it helps them stay informed about the latest developments in their target markets.

HubSpot:

On the other hand, HubSpot provides a comprehensive real-time view of customer interactions that span sales, marketing, and customer service. 

You’ll get up-to-the-minute data on sales conversations, customer service inquiries, and how people are responding to your marketing campaigns. 

Should You Choose HubSpot or ZoomInfo for Data Validation and Real Time Updates? 

There is no ultimate winner to zero down on, deciding whether HubSpot or ZoomInfo is better for your business’s data validation and real-time updates depends on your unique needs and focus.

ZoomInfo:

If your business thrives on B2B lead generation and requires up-to-the-minute market insights, ZoomInfo is your go-to tool.

ZoomInfo is a powerhouse for B2B-focused businesses needing detailed, accurate data. It’s particularly strong in providing real-time updates on job changes, company news, and industry developments. 

HubSpot:

If your business values a holistic approach to customer relationship management and wants to keep tabs on all customer interactions in real-time, HubSpot is the ideal choice. 

HubSpot, meanwhile, offers a more holistic view of customer interactions. It’s not just about data validation; it’s about understanding your customers’ journey across sales, marketing, and service touchpoints. 

3. Convenience and Support

When it comes to choosing between ZoomInfo and HubSpot, understanding their ease of use, customer support, and legal compliance is necessary. 

Here’s a quick comparison to help you understand which platform might be more convenient and supportive for your business needs –

Aspects	ZoomInfo	HubSpot
Ease of Use	User-friendly for B2B sales and marketing, focusing on data-centric tasks.	Intuitive, ideal for integrating marketing, sales, and service tasks.
Customer Support	Responsive, especially for data accuracy and usage inquiries	Offers comprehensive support with resources and a user community.
Compliance with Laws	Follows data protection and privacy laws, important for B2B data.	Complies with international data laws, suitable for varied marketing.

Now that you have an understanding of the customer support offered by ZoomInfo and HubSpot, let’s examine each company’s offerings in greater depth across key areas:

Ease of Use

ZoomInfo’s interface is straightforward, particularly favored by B2B sales and marketing professionals. In contrast, HubSpot offers an intuitive experience, though it encompasses a broader range of features.

ZoomInfo:

ZoomInfo’s platform is built for ease of use, making it straightforward for sales and marketing professionals to explore its huge B2B data. Its user-friendly tools are a major advantage for those needing quick access to in-depth business information without a steep learning curve.

HubSpot:

HubSpot stands out with its all-in-one approach, blending marketing, sales, and service tools together. Although it provides a wide range of features, getting the hang of this integrated system might take some time, especially if you’re new to complex CRM systems.

Customer Support

ZoomInfo provides quick customer service focused on data accuracy through their contact page, Help Center, and phone support. Meanwhile, HubSpot offers varied support levels depending on the plan, including community forums, direct help, and a wide array of online resources, ensuring thorough assistance for all users.

ZoomInfo:

ZoomInfo is recognized for its efficient customer service, especially regarding data accuracy and usability. Queries are often answered quickly, improving your experience with the platform. 

On its contact page, ZoomInfo shows its commitment to customer support, offering a contact form and a phone number (+1 866-904-9666) for assistance. They also provide additional resources like the Help Center, Privacy Center, and Knowledge Center. 

ZoomInfo even allows requests for profile removal, underlining their dedication to responsive service and support in data accuracy and practical usage questions.

HubSpot:

HubSpot offers a wide range of customer support options, customized to different user plans. For CRM Free accounts, there’s the HubSpot Community for discussions and advice. 

Starter accounts get community support plus direct email and chat assistance. Professional and Enterprise accounts benefit from additional phone support, available in many countries.

HubSpot also provides a comprehensive Knowledge Base, an educational Academy, Developer Documentation, a Customer Blog, and access to Solutions Partners. 

You can stay informed about system updates via their status page and get Twitter support at @HubSpotsupport. This setup ensures all users, regardless of their plan, have the necessary resources for effective use of the platform.

Compliance with Laws

ZoomInfo focuses on complying with B2B data protection and privacy laws, a critical aspect for businesses relying on accurate and lawful data usage. On the contrary, HubSpot’s global presence means it adheres to a wide range of international laws and regulations.

ZoomInfo: 

ZoomInfo’s commitment to legal compliance is particularly focused on adhering to data protection and privacy laws relevant to B2B data. 

This includes compliance with the General Data Protection Regulation (GDPR) in the European Union, which sets stringent guidelines for data privacy and security. 

Additionally, ZoomInfo aligns with the California Consumer Privacy Act (CCPA), ensuring that data handling practices respect consumer rights and privacy in the United States.

HubSpot:

HubSpot’s approach to compliance is comprehensive, given its global user base and the diverse nature of its services. 

Along with GDPR and CCPA compliance, HubSpot also adheres to regulations like the Health Insurance Portability and Accountability Act (HIPAA) for healthcare-related data, and the Payment Card Industry Data Security Standard (PCI DSS) for secure financial transactions. 

Their platform is designed to meet various international standards, and to make sure that businesses using HubSpot can confidently manage customer data across different regions and industries.

Which One Provides Better User Convenience And Support: HubSpot or ZoomInfo? 

If you are choosing between HubSpot and ZoomInfo for user convenience and support, you might not come to one sure winner. However, here’s a simple guide to help you decide

HubSpot:

If you’re after a user-friendly CRM with a wide range of features and excellent support, HubSpot is your pick. It’s perfect for businesses that need a comprehensive system to manage customer relationships. 

HubSpot’s platform is packed with tools for marketing, sales, and service, and it’s backed by a strong support network. This makes it ideal for those who want a robust CRM solution and are ready to explore its many functionalities.

ZoomInfo:

If you want a quick, easy, intuitive UI, choose ZoomInfo. It shines for those focused on B2B data and lead generation. It’s the choice for sales and marketing professionals who need quick, easy access to detailed business information. 

With ZoomInfo, you get an intuitive platform that’s straightforward to navigate, saving you time and effort. It’s especially great if you want to dive straight into B2B data without the complexity of a full CRM system.

4. Pricing and Scalability

When comparing ZoomInfo and HubSpot, understanding their pricing and scalability is much needed if you are looking to invest in the right tools. 

Here’s a brief comparison table outlining ZoomInfo vs HubSpot pricing to give you a clearer picture of what each offers in terms of pricing, free trials, and scalability options –

Aspect	ZoomInfo	HubSpot
Pricing and Plans	SalesOS: Direct dial phone numbers, company insights, intent signals, engagement apps, and integrations. MarketingOS Essential contact data, advanced company insights, solutions for digital marketing, and plug-and-play integration TalentOS Advanced candidate search, accurate contact data, candidate alerts, engagement apps	Professional Plan starts at $450 per month, includes 5 paid users Enterprise plan starts with 10 paid users
Free Trial	Offers a trial	Provides a free version trial and CRM demo.
Scalability	Offers scalable plans for businesses of different sizes, with options for in-depth data access.	Designed to scale with businesses, offering diverse features and add-ons for varying needs.

Let’s get into the details of what these pricing plans include, and how scalable they may be based on what your business needs. 

Pricing and Plans

Looking at ZoomInfo vs HubSpot cost, ZoomInfo customizes pricing based on your B2B needs, while HubSpot offers plans starting at $450/month for Professional and $1,500/month for Enterprise, designed to scale with advanced features.

ZoomInfo:

ZoomInfo’s pricing varies based on features, licenses, and credit usage. Its SalesOS offers contact data and buying signals for sales teams. MarketingOS augments digital marketing with insights and tools. TalentOS aids recruitment with detailed candidate profiles and alerts.

While ZoomInfo doesn’t publicly list exact pricing, we’ve uncovered some insights. According to various sources, ZoomInfo costing starts at 8000 USD per year which is the pro+ plan. 

They also have an advanced plan which costs 12000 USD per year. The more expensive plan differs from the first by including recurring credit for 1000 per user each month. The elite plan is the most expensive one costing 40000 USD per year. 

These plans are designed to cater to different scales of operation, from small businesses to large enterprises, to provide a fit for various budgets and requirements.

HubSpot :

HubSpot offers two sales software plans: Professional and Enterprise. 

The Professional Plan, at $450/month billed annually, includes ABM tools, automation, and call coaching for up to 5 users, with additional users at $90/month. It’s ideal for businesses seeking advanced sales tools and automation. 

The Enterprise Plan, starting at $1,500/month for 10 users, offers augmented features like conversation intelligence and predictive lead scoring, catering to businesses needing comprehensive control and flexibility in sales. 

Both plans require a one-time onboarding fee and are designed to scale with your business, from basic automation to complex sales management.

Free Trial 

Both HubSpot and ZoomInfo offer free trials, but they differ in approach. HubSpot’s free version lets you get a feel of their basic CRM and marketing tools, while ZoomInfo’s trial gives you a glimpse into their in-depth B2B database and data-driven solutions.

HubSpot:

HubSpot provides a free version of its CRM platform, which includes basic CRM and marketing tools. This free trial is a great way for businesses to get a feel for HubSpot’s user-friendly interface and fundamental features. 

It’s particularly beneficial for small businesses or startups looking to explore CRM and inbound marketing tools without any upfront investment.

ZoomInfo:

ZoomInfo’s free trial, on the other hand, focuses on showcasing its incredible B2B database and data-driven solutions. 

This trial is ideal for businesses that are keen on experiencing the depth and accuracy of ZoomInfo’s B2B data. It’s a valuable opportunity for companies that prioritize detailed business intelligence and lead generation in their operations.

Scalability

HubSpot is known for its flexibility, scaling with businesses from startups to large enterprises. Meanwhile, ZoomInfo, with its flexible credit system and customizable packages, is perfect for those looking to expand their B2B data capabilities.

HubSpot:

HubSpot excels in scalability, fitting businesses from small startups to large enterprises. Its variety of plans and CRM and marketing tools are designed to evolve with your business, adapting to your changing needs.

ZoomInfo:

ZoomInfo is also highly scalable, thanks to its credit system and flexible packages. 

It’s especially useful for businesses needing detailed B2B data and insights during their growth phase. 

The platform adapts well to increasing data demands, making it a solid option for companies in the process of scaling up.

Which One is Affordable and Flexible Between HubSpot and ZoomInfo?

When it comes to affordability and flexibility, HubSpot and ZoomInfo cater to different business needs, making the choice dependent on your specific requirements.

HubSpot:

HubSpot is a great option if you’re looking for a versatile CRM platform that can grow with your business. It offers a range of pricing plans, from basic free options to more advanced enterprise solutions. 

This flexibility makes HubSpot ideal for businesses of all sizes, whether you’re just starting out or looking to expand. The ability to scale up or down based on your needs means you can manage costs effectively while still enjoying a comprehensive set of CRM tools.

ZoomInfo:

ZoomInfo, on the other hand, is particularly suited for businesses focused on B2B lead generation and data-driven steps. Its pricing is flexible, based on the features you need and your usage, making it a cost-effective choice for companies that prioritize detailed B2B insights. 

ZoomInfo’s customized packages allow you to align your investment with your specific data requirements, offering a budget-friendly solution for businesses seeking in-depth market intelligence.

5. Zoominfo Engage Vs Hubspot Sales Hub

ZoomInfo Engage is a sales engagement platform designed to augment prospecting and selling efficiency. Comparing ZoomInfo Engage vs HubSpot, the key differences lie in their core functionalities and integration capabilities.

Here’s a comparison table for ZoomInfo Engage vs HubSpot Sales Hub based on the primary aspects

Aspects	ZoomInfo Engage	HubSpot Sales Hub
Sales Engagement and Automation	Focuses on automated email and call sequences	Integrates sales engagement with CRM tools
Email Outreach and Tracking	Offers email tracking for opens and clicks	Provides advanced email tools with CRM integration
Reporting and Analytics	Delivers detailed analytics on sales and campaign performance	Offers comprehensive tracking of interactions and sales activities
Data Synchronization	Ensures accurate CRM data synchronization	Synchronizes customer data across CRM and integrated tools

From the table, you now have an idea about how the two compare. Let’s get into the details now – 

Sales Engagement and Automation

ZoomInfo automates sales outreach with email/call sequences, freeing up reps to focus on relationships. HubSpot tightly integrates sales engagement like sequences and meetings, with its CRM for lead tracking and customized outreach.

ZoomInfo Engage:

ZoomInfo Engage focuses on simplifying the sales process with tools for efficient prospecting and outreach. It offers automated sequences for emails and calls, helping sales teams to engage with leads systematically. 

The platform’s strength lies in its ability to automate repetitive tasks, allowing sales reps to focus more on building relationships and closing deals.

HubSpot Sales Hub:

HubSpot Sales Hub excels in automating and improving the sales process. It integrates sales engagement with its complete CRM, offering tools like email sequences, meeting scheduling, and live chat. 

This integration gives assurance for a smooth flow of information, making it easier for sales teams to track interactions and tune their approach to each lead.

Email Outreach and Tracking

ZoomInfo Engage uses open/click data to optimize email campaigns, while HubSpot Sales Hub integrates email tools with CRM for detailed lead tracking and improved follow-ups.

ZoomInfo Engage:

ZoomInfo Engage offers great email outreach capabilities, with features for tracking email opens, clicks, and responses. This allows sales teams to gauge the effectiveness of their email campaigns and refine their strategies. 

The platform also provides insights into the best times to send emails, bettering the chances of engagement.

HubSpot Sales Hub:

HubSpot Sales Hub provides advanced email tracking and outreach tools. It allows users to create personalized email templates, track opens and clicks, and receive notifications for engagement. 

This feature is integrated with the CRM, so you have an all embracing view of each lead’s interaction history. In turn, you would get help in crafting more effective follow-up planning.

Reporting and Analytics

ZoomInfo Engage analytics help pinpoint successful tactics for sales optimization, whereas HubSpot Sales analytics offer detailed insights into interactions and activities, aiding in strategic planning and performance enhancement.

ZoomInfo Engage:

ZoomInfo Engage delivers detailed reporting and analytics, digging out insights for you into sales activities and campaign performance. 

This feature helps in understanding which plans are working and which aren’t and helps in data-driven decision-making to optimize sales efforts.

HubSpot Sales Hub:

HubSpot Sales Hub excels in reporting and analytics, providing a full view of sales performance and customer interactions. Its analytics tools help track sales activities, measure campaign effectiveness, and identify trends. 

Data Synchronization

ZoomInfo Engage ensures CRM data synchronization for up-to-date contacts and accounts, streamlining sales with accurate information. HubSpot Sales Hub maintains consistent customer data, including details and interactions, across CRM and tools for unified access.

ZoomInfo Engage:

ZoomInfo Engage offers seamless data synchronization with CRM systems, ensuring that contact and account information is automatically updated. 

This integration is key to maintaining data consistency and accuracy across platforms, which is essential for smooth sales operations.

Such frictionless integration is exactly what is needed for effective, unhindered sales processes. It allows sales teams to focus on their core activities without worrying about data discrepancies or manual updates.

HubSpot Sales Hub:

HubSpot Sales Hub makes sure all your customer info, like who they are and how you’ve interacted, stays synced up across all your tools. 

This means no matter where you’re working from, you’ve got the latest details at your fingertips. 

It’s all about keeping things smooth and easy for you, so you can focus on what matters—building those customer relationships.

6. Limitations

When considering HubSpot and ZoomInfo, you must understand their limitations to make the best choice for your business. Here’s a breakdown of the key limitations of each tool:

HubSpot Limitations

• Cost: While HubSpot offers a free version, its paid plans can be costly, especially for small businesses or startups.
• Complexity: HubSpot’s features might be overwhelming for new users or those with limited technical expertise.
• Template Customization: Modifying HubSpot’s templates can be challenging without knowledge of CSS.
• Limited A/B Testing: Available only in higher-tier plans, which might be expensive for some businesses.

ZoomInfo Limitations

• Cost: ZoomInfo can be pricey, particularly for small businesses or those not needing deep B2B data.
• Data Accuracy: There have been instances of inaccurate or outdated contact information reported by users.
• Limited Global Reach: ZoomInfo’s database is more comprehensive in North America but has less coverage in international markets.
• B2B Focus: Primarily customized for B2B markets, which may not be ideal for businesses seeking B2C data.
• Credit System: The credit-based system for accessing data might restrict usage for businesses with high data demands unless opting for more expensive plans.

7. Customer Reviews 

When it comes to choosing the right tool for your business, there’s nothing quite like hearing from those who’ve already walked the path. 

What Users Say: ZoomInfo Reviews

• G2: 4.4 · ‎7,848 reviews
• Capterra: 4.1 · ‎277 reviews

“ZoomInfo makes it easy to find target prospect accounts and key decision-makers within them. The contact info is accurate 99% of the time, making it simple to reach the right people with the right message at the right time. The integrations with HubSpot, LinkedIn Sales Navigator, and other tools mean that data stays clean, consistent – and most importantly – saves me time, which I can use to focus on selling.” – David T. 

What Users Say: HubSpot Reviews

• G2: 4.4 · ‎ 10,687 reviews
• Capterra: : 4.5 · ‎ 4,037 reviews

“Overall it is a great CRM with all features available but it is expensive. It allows for all possible lead captures and contact management you can think of. Visually every page looks the same so it can be confusing when learning the CRM to start with and take longer for the team to get to know the navigation on the platform.” – Aleesha E.

ZoomInfo vs HubSpot on Reddit 

Let’s compare them based on what users are saying on Reddit.

Lead Scoring Capabilities

• ZoomInfo: Reddit Users appreciate ZoomInfo for its detailed B2B data, which is particularly effective for targeted sales efforts in B2B companies. Its lead scoring software is appreciated for precise segmentation and scoring of prospects. 
• HubSpot: HubSpot is praised for integrating lead scoring with its CRM, offering both basic and advanced features like lead tracking, deal management, and personalized email campaigns. Users find the free version useful as a starting point, but the paid versions unlock more customization and features.

Website Visitor Identification

• ZoomInfo: ZoomInfo reviews suggest that the platform is less focused on identifying website visitors, with more emphasis on creating detailed B2B contact lists and sales insights.
• HubSpot: HubSpot users on Reddit find its features for tracking and identifying website visitors comprehensive, offering a complete view of customer interactions, beneficial for engaging site visitors effectively.

Real-Time Data

• ZoomInfo: Offers real-time updates important for B2B engagements, like job changes and industry news.
• HubSpot: HubSpot provides real-time data across various customer touchpoints, including sales and marketing, to warrant that you get up-to-date CRM information.

Ease of Use

• ZoomInfo: Known for its user-friendly interface, making it easier for sales and marketing professionals to navigate and utilize B2B data.
• HubSpot: HubSpot is praised for its intuitive design, making it user-friendly, especially for CRM and marketing automation.

Customer Support

• ZoomInfo: Users commend ZoomInfo for responsive customer support, especially in data accuracy and usage guidance.
• HubSpot: HubSpot’s customer support is expansive, with a range of resources like community forums, guides, and direct service catering to different user plans.

ZoomInfo vs HubSpot: Making the Right Choice for Your Business

Deciding between ZoomInfo and HubSpot for your business? Here’s a quick guide to help you choose

B2B Intelligence with ZoomInfo

If B2B sales and marketing are your focus, ZoomInfo might be your best bet. It’s a powerhouse in digging up detailed business contacts and excels in lead scoring. 

HubSpot’s Versatile Approach

HubSpot is your all-rounder for both B2B and B2C needs. It’s more than just a CRM; it’s a comprehensive platform for managing customer relationships, sales, and marketing across various channels.

Data Quality Face-Off

ZoomInfo stands out with its huge collection of B2B databases, sealing on the fact that the data is both complete and accurate. HubSpot, on the other hand, offers a broader view of customer interactions, backed by AI-driven insights for a complete CRM experience.

Integration Ease

Both platforms score high on integration. ZoomInfo seamlessly integrates with CRM and marketing tools, enriching them with valuable B2B data. HubSpot is like a multi-tool, easily integrating with a variety of systems to augment its CRM capabilities.

Pricing Considerations

Budget is key, and here’s where they differ. ZoomInfo can be a bit pricey, particularly if you’re deep into B2B data. HubSpot offers more flexible pricing options, making it a viable choice for a range of business sizes and budgets.

Swordfish AI: The Best Alternative of HubSpot and ZoomInfo 

If you are looking to grow your sales or marketing efforts, Swordfish AI’s contact data platform offers unprecedented accuracy and ease of use over alternatives like HubSpot and ZoomInfo.

With over 50,000 professionals already trusting our solutions, Swordfish AI prides itself on delivering the highest-quality contact information just when you need it most. 

Our proprietary matching technology, developed in partnership with over 200 telecommunications companies, enables an industry-leading phone number accuracy rate on the first try — saving you both time and money.

For sales and marketing professionals constantly accessing LinkedIn, Twitter, or Facebook, our Chrome Extension delivers unrivaled convenience. With a single click, you can get the precise contact information you need without ever leaving your browser tab.

Features of Swordfish AI

Now, let’s find out which Swordfish AI features stand out –

Chrome Extension

Swordfish AI’s Chrome Extension is a standout for swiftly accessing contact information. It’s notably more efficient than similar tools from ZoomInfo, and unlike HubSpot, it offers quick data retrieval across multiple web platforms like LinkedIn, Twitter, and Facebook.

Prospector Tool

The Prospector Tool in Swordfish AI excels in creating targeted lead lists. It rivals ZoomInfo’s search capabilities and offers a more focused approach than HubSpot, making it a valuable tool for precise lead generation.

Reverse Search

Swordfish AI’s Reverse Search feature provides in-depth data discovery, offering broader search capabilities than HubSpot and more detailed data exploration compared to ZoomInfo.

File Upload 

Swordfish AI simplifies the process of managing large datasets with its File Upload feature. This user-friendly approach is more straightforward than HubSpot’s data management tools and less tiresome than ZoomInfo’s data handling.

API Integration

Swordfish AI augments sales intelligence with its flexible API integration, allowing seamless blending with various systems. This feature provides a level of adaptability and integration proficiency that surpasses HubSpot and offers more versatility than ZoomInfo.

Pricing

Swordfish AI offers various pricing plans to suit different business needs, including sales, marketing, recruitment, and API integration. 

These plans are customized to provide accurate email addresses, direct dial numbers, and mobile contacts to ensure you have relevant and current information for your business. 

Moreover, Swordfish AI allows you to try a custom free trial that includes 500 credits, giving you a chance to experience the offerings firsthand.

Comparison Table: HubSpot vs ZoomInfo vs Swordfish AI

Here’s a comparison table for ZoomInfo, Hubspot, and Swordfish AI: 

Feature	ZoomInfo	HubSpot	Swordfish AI
Database Size	1.3 billion data points processed,260m+ profiles published	Over 20 million businesses in CRM database	Specializes in cell phone and email data with 3.5 billion data points
CRM Integration	Integrates with HubSpot, HubSpot, Microsoft Dynamics	Integration with 100+ apps including, Zapier, Scribe, Databox	Seamless integration with CRM platforms and social media, including HubSpot, LinkedIn, Zapier
Data Accuracy	Regularly updated for database accuracy	AI-driven insights for data accuracy and relevance	Real-time connectivity validation for phone and email data
Market Focus	Primarily B2B focus, wide market appeal across various sectors	Serves both B2B and B2C markets, adaptable for various business models	Focuses on sales & recruitment professionals
Chrome Extension	Web-based tools for contact discovery	HubSpot Sales Chrome Extension for CRM activities	Chrome Extension for easy access to contact data across platforms
Prospecting Tools	Advanced search and filtering options	Email tracking software, and marketing automation, Marketing Automation Software, prospecting workspace	Prospector tool for targeted dialing/email lists
Unique Features	Firmographics, Dynamic Signals, Demographics	All-inclusive CRM with sales forecasting, workflow automation, marketing tools	Reverse Search, File Upload, API integration

ZoomInfo vs HubSpot Vs Swordfish: Which One Should You Pick? 

Choosing between HubSpot, ZoomInfo, and Swordfish AI isn’t about picking the best overall; it’s about what your business specifically needs. Each platform has its own strengths and humors to different requirements. Here’s how to choose the right one.

HubSpot: The Versatile CRM Powerhouse

If you want a complete solution that covers everything from customer relationship management to sales and marketing, HubSpot stands out. It’s ideal for businesses wanting an all-encompassing platform for both B2B and B2C interactions. 

HubSpot is celebrated for its wide integrations, user-friendly interface, and customizable features. It provides a holistic view of your customer interactions, making it a top choice for a well-rounded CRM strategy.

ZoomInfo: The B2B Data Dynamo

ZoomInfo is your go-to for deep B2B insights and a database of over 600 million professional profiles. It’s a favorite among sales and marketing professionals focusing on B2B outreach. 

The platform offers detailed company insights and regular data updates. This is essential for expanding your B2B network. If your priority is to connect with other businesses and get comprehensive company data, ZoomInfo is your reliable partner.

Swordfish AI: The Contact Information Connoisseur

When accurate and real-time contact information is important, Swordfish AI is what you need. It excels in providing up-to-date cell phone and email data. 

The platform’s Chrome Extension simplifies the process of finding contact details, and its unique data validation ensures reliability. 

If direct access to key decision-makers with precise contact details is your objective, Swordfish AI is worth considering.

Conclusion

Wrapping up the ZoomInfo vs HubSpot debate, it’s clear that each shines in its own way, depending on what you need. 

HubSpot is a versatile all-rounder, perfect for handling a wide range of customer interactions with its comprehensive CRM features.

ZoomInfo, meanwhile, is a powerhouse in B2B data, ideal for businesses that prioritize collecting detailed contacts and insights in the B2B sector.

And if you want the detailed B2B data that ZoomInfo is renowned for, combined with the relationship management capabilities HubSpot has mastered, Swordfish AI offers the best of both worlds in one platform.

As you consider your options, make sure you weigh the pros and cons of each tool. 

FAQs 

Which tool is best for small businesses, ZoomInfo, HubSpot, or Swordfish AI?

For small businesses, HubSpot often emerges as the top choice due to its comprehensive CRM capabilities and scalable solutions. While ZoomInfo excels in B2B data and Swordfish AI excels in contact information, HubSpot’s all-around features are more suited for smaller-scale operations.

Is ZoomInfo a CRM?

No, ZoomInfo is not a CRM. It’s a platform specializing in B2B intelligence, providing detailed business and professional profiles. ZoomInfo is more focused on lead generation and market insights rather than customer relationship management.

Is ZoomInfo worth it?

oomInfo can be highly valuable, especially for businesses focused on B2B lead generation and market research. Its huge database and detailed insights make it a powerful tool for targeted sales and marketing strategies.

Is HubSpot ZoomInfo integration possible? 

Yes, HubSpot and ZoomInfo integration is possible. This integration allows you to augment the CRM capabilities in HubSpot with ZoomInfo’s rich B2B data, providing a more comprehensive approach to lead generation and customer insights.