Where to Buy Leads: A Guide to Fueling Your Sales Funnel

Buying leads is a direct line to potential customers for marketers. It removes the risk of cold outreach, instead nurturing potential clients who have already expressed interest. With this method, you invest in a pre-vetted audience, improving your chances of engaging. But, where to buy leads? 

You can buy leads from Swordfish AI, Megaleads, Salesfully, Lead411, and more, to fuel your sales funnel. However, you should consider the factors like price, quality, user-friendliness, and exclusivity of the platform before making the purchase.

As we explore today, we’ll share what leads you can buy and how the process works. Plus, we’ll also introduce you to tools that can help you with getting leads along with other related topics.

Quick List of 8 Platforms You Can Buy Leads From

Here’s a quick list of the tools from where you can collect and buy leads. 

• Swordfish AI: Best for integrating directly with Chrome for rapid contact addition.

• Lead411: Best for accurate lead information with enhanced data tools and CRM compatibility.

• UpLead: Best for reliable B2B contacts and insightful buying intent data.

• Aeroleads: Best for Chrome extension users needing quick prospect discovery and data gathering.

• Salesfully: Best for building custom lists with a comprehensive, versatile platform.

• LeadIQ: Best for verified B2B data with CRM integration and real-time verification.

• Megaleads: Best for affordable access to a comprehensive database with real-time updates.

• Lusha: Best for sales and marketing professionals seeking accurate B2B contacts and lead insights.

What Types of Leads Can You Buy?

When looking to expand your business, you have a variety of lead types to consider —

Sales Leads

Companies often buy targeted sales leads to approach directly. These leads are selected based on detailed business profiles. And for those in the insurance sector, knowing where to buy leads for insurance can be crucial. It’s about connecting with potential clients efficiently and effectively. 

Real Estate Leads

For real estate agents striving to gain an edge, having a solid list of potential buyers and sellers is key. They often turn to purchasing leads as a strategy to stay competitive. Real estate professionals looking to grow their networks will find that knowing where to buy leads for real estate can be a crucial advantage.

MLM Leads

Multi-level marketers need new leads to introduce their products and services to new people. They employ various methods to gather leads and often buy them to ensure a steady flow of potential customers.

SEO Leads

SEO agencies work to boost businesses’ online presence, but the intense competition makes finding new clients challenging. To overcome this, many agencies buy SEO leads to keep their client pipeline full.

Web Design Leads

With stiff competition in web design, agencies often buy leads to find new one-time clients, ensuring a continuous stream of business.

Business Loan Leads

Lenders in the business loan sector must keep an eye on various industries to offer loans effectively. Purchasing leads helps them quickly spot potential loan candidates.

Franchise Leads

Franchisors and brokers also buy leads to meet their goals, using them to find potential franchisees in the quest to expand their business networks.

What Should You Consider Before Purchasing Leads?

Purchasing lead lists online can be a strategic move to achieve your sales objectives. Plus, understanding the customer journey funnel is crucial when considering lead purchases, so you can target prospects at the right time.

However, consider the following factors before making your decision.

Price

On average, it costs $198.44 to get a lead in various industries. So, balancing cost is crucial. You must manage your budget to avoid undermining your campaign’s potential. Yet, spending too little may result in poor quality leads, offering little to no return on your investment.

Quality vs. Quantity

The accuracy and quality of your leads are paramount. Nearly 40% of marketers think that better data accuracy could enhance their marketing campaigns.

Buying from a dubious source could mean acquiring worthless data. Investigate the reputation of providers and understand that the quality of leads can vary widely. Reflect on what you hope to achieve with your leads before committing to a purchase.

User-Friendliness

It’s important that the lead lists you buy are easy to access and use. Choose a provider that offers guidance on how to utilize your leads effectively. A reputable lead generation company should support you with any issues or questions you have about accessing your leads.

Sales Approach

A solid sales strategy is essential for making the most of your purchased leads. Effective communication is key to engaging potential buyers and moving them through the sales process towards a successful conversion.

Exclusivity

Consider the value of exclusive leads. They may cost more, but non-exclusive leads are cheaper because they are sold to multiple buyers, potentially increasing competition.

Filtering Options

Filters allow you to customize the leads you receive. In industries like mortgage, filters can include credit scores, loan amounts, and geographic areas. Use filters to ensure the leads you buy meet your specific needs.

Reliable Sources

In our digital era, it’s easy for scammers to sell fake data. To avoid this, research potential lead sources thoroughly. Look for customer reviews and take your time to evaluate your options. A credible lead source can significantly boost your sales, making due diligence worthwhile.

Outreach Planning

When you buy leads for real estate or any other sector, you’ll need a clear outreach strategy. This ensures you can effectively engage with new leads and maximize your chances of success.

Moreover, you can incorporate our best cold email marketing tips to maximize the effectiveness of your campaigns and turn leads into valuable customers.

When Should You Buy Leads? 

Before you decide to buy leads, here are some important points to think about —

Your Business Needs a Boost

At a crucial point where your business must grow quickly—like entering a new market or scaling operations—buying leads can propel your progress.

Your Sales Pipeline is Low

If you’re running out of potential customers and need to hit sales goals, buying leads can quickly fill that void. Entrepreneurs focused on growth should consider the strategic move to buy leads only for business, ensuring every prospect contributes to company earnings.

You’re Launching a Marketing Campaign

For an upcoming campaign, if you need more people to reach out to, buying leads provides a group of potential customers to connect with right away.

You See Value in Purchased Leads for the Future

Think about if purchasing leads fits into your long-term strategy. While it’s a solution now, you should also focus on creating your own sustainable lead generation methods.

You’re Introducing a New Product

When launching a new product, having a list of leads interested in similar products can kick-start your marketing and sales activities.

Benefits of Buying Business Leads

Purchasing leads can be a swift and straightforward way to boost your business. In fact, HubSpot reports that half of the marketers consider generating leads as a key focus in their marketing efforts. 

Here’s why it might be a smart choice —

Saves Time and Money

Creating your own list of leads takes a lot of effort and resources. You’d have to invest in content creation, social media, and a website, all of which add up. By choosing to buy leads from for web design or any other business, you can avoid many of these expenses and maximize your return on investment.

Easier Performance Tracking

When you generate leads on your own, it can be tough to accurately measure success. If you buy leads, most providers provide a dashboard for tracking performance, including metrics like call numbers, lead disputes, and conversion rates. 

These dashboards are often customizable, allowing you to focus on the data that matters most to you.

Higher Chances of Making Sales

While no lead is a guaranteed sale, purchased leads often have a higher likelihood of converting. That’s because they’re further along in the buying process compared to someone you might reach through cold calling. 

Lead buying companies typically offer leads that have a higher potential for conversion, giving you a solid return on your investment.

Access to More Potential Customers

When you purchase leads, you’re tapping into a provider’s extensive database of potential customers. These databases allow for detailed searches based on location, industry, and job title. Thus, giving you access to a pool of qualified leads whenever you need them.

Smooth Integration

Bought leads can easily be incorporated into your existing marketing strategies. If you already have a marketing team in place, you can hand over the leads without needing to overhaul your current system. 

Lead service providers usually offer integration support as part of their service, making the process smooth and secure.

A Quick Comparison Table of Top Leads Platforms

If you’re pressed for time, we’ve provided a table below to give you a quick idea of the tools and their differences.

Top 8 Platforms to Buy Your Desired Leads

Now, it’s time to get deep into each of the platforms that provide you with leads.

1. Swordfish AI 

At Swordfish AI, we’ve developed a contact extraction tool that serves organizations by finding personal and business contact details of potential leads. Our system performs in-depth searches across various social media profiles to gather accurate information swiftly. 

The backbone of our service is a unique cell phone number and a proprietary phone verification system that significantly enhances the effectiveness of cold calling campaigns. With a database encompassing over 3.5 billion data profiles, Swordfish AI provides a complete solution for businesses seeking to grow their audience.

Key Features of Swordfish AI

We need to clarify that Swordfish AI simplifies the process of contact extraction, offering a suite of tools just for sales and marketing. Now let’s take a look at its features —

• Chrome Integration

It offers a Chrome extension that allows you to extract contact information directly from social platforms like LinkedIn, Facebook, and search engines.

• Bulk Contact Addition

You can add missing emails and phone numbers to their lists of potential customers in bulk, optimizing the efficiency of their outreach campaigns.

• Machine Learning Algorithms

The platform utilizes advanced machine learning algorithms combined with premium data vendors to ensure the data extracted is accurate and up-to-date.

• Compliance with Regulations

Security is paramount; thus, Swordfish AI is compliant with GDPR and CCPA regulations, ensuring user data is handled responsibly.

• Network Partnerships

Connection to a network of 200x partners provides users with some of the most accurate and current contact information available globally.

• Rapid Data Processing

The system is designed to complete the data extraction process within minutes, demonstrating a high level of efficiency.

Best Use Cases of Swordfish AI

The following are a few ways in which Swordfish AI can assist you in finding leads —

• Lead Generation and Enrichment

Swordfish excels at finding accurate contact information, including personal and business emails, phone numbers, and social media profiles. It is especially useful for sales and marketing teams trying to reach out to potential clients who are hard to reach.

• Recruitment and Talent Acquisition

Recruiters can use Swordfish to obtain contact details of passive candidates sourced from platforms like LinkedIn. It makes it easier to engage with individuals who are not actively seeking new opportunities but might be the perfect fit for a role.

• Sales Outreach

Sales professionals can integrate Swordfish into their daily workflow to quickly and efficiently contact prospects. This tool is instrumental in increasing the rate and quality of outreach, thereby potentially improving conversion rates.

• Data Accuracy and Verification

Swordfish uses machine learning algorithms combined with data from various sources to verify the accuracy of the information provided. This makes sure you have the most up-to-date and accurate data.

Pros

• Accurate contact information enhances outreach efficiency.
• It simplifies the process of obtaining phone numbers and emails.
• Chrome extension facilitates easy data extraction from social media.
• Bulk contact data processing saves time for users.
• GDPR and CCPA compliance ensures data security.
• Positive user feedback on ease of use and integration.

Cons

• Sometimes, deep searches don’t give you a lot of info.

Pricing

When it comes to pricing of Swordfish AI, you can start with Swordfish AI’s Starter plan at $99 per month, which includes 100 credits for unlimited users. If you’re part of a team, the Teams plan at $499 per month provides 1000 credits. 

For custom needs, Swordfish AI offers a Custom plan with unlimited credits, specifically designed to your requirements.

Try Swordfish Ai

2. Lead411

Lead411 is a sophisticated platform for buying business sales leads. It allows you to purchase leads in bulk, selecting from various industries, job roles, and locations. You can also refine your search with more specific criteria, such as technology use, buying signals, and current hiring needs.

What sets Lead411 apart are its additional features. It’s one of the few lead generation providers that includes lead scoring along with its database services. Plus, it offers extra tools for engaging with contacts post-purchase. 

It allows you to make internet-based calls, send bulk emails, and even run text message campaigns.

Key Features of Lead411

You’ll find plenty of innovative features in Lead411, like —

• Enhanced Data Tools

Lead411 provides options to improve your data, such as data appending for updating incomplete or outdated information and tools for global lead searches. Additionally, you can exclude certain records from your search and search based on the tech stack of a company.

• Accurate Lead Information

You can sift through the lead database using filters like industry, company size, job title, and more to find email and phone data.

• CRM Compatibility

The platform allows for bulk data import, automatic new record creation, or profile enrichment directly within your CRM system.

• Custom Lead Scoring

Teams can set up their own scoring system for contacts or companies based on their profiles, recent news, tech usage, and buying behaviors.

• Bombora Integration

With the upgraded Pro with Bombora Intent plan, you gain access to Bombora’s insights, which monitor online research and digital behavior to pinpoint potential B2B buyers’ intent.

Pricing

For monthly users, Lead411 offers a free trial along with a Basic Plus Unlimited, costing $99 per month. You can also opt for Enterprise Limited; its pricing is provided upon contact.

3. UpLead

UpLead is a user-friendly B2B contact and company database that operates on a credit system, allowing access to emails and phone numbers. 

The number of credits you get depends on your subscription plan, which you can use to filter contacts by company details, technology use, and recent activities highlighted in news or social media.

Also, it stands out for its ease of use. The platform is designed with a modern and straightforward interface, making it accessible for users of all skill levels to find and compile a list of sales leads for their campaigns.

Key Features of UpLead

The features of UpLead are many and varied, such as —

• Reliable B2B Contact Lists

You can search for B2B contacts and companies using various filters like industry, job title, company size, and location. They can then acquire email and phone information by redeeming credits.

• Insightful Buying Intent Data

The database offers insights into potential buyers’ product interests and buying behaviors, helping you identify those who are ready to make a purchase.

• Real-Time Company Updates

The platform includes up-to-date social media activity and news for companies. You can also set alerts to get notifications about new updates and posts.

• Technographic Information

UpLead provides data on the technologies, tools, and systems companies use, with the option to search based on these technographics.

Pricing

UpLead lets you start with a no-cost trial to get a feel for its offerings. If you like it, there’s a straightforward Essentials plan at $99 per month for just the basics. Need more? 

The Plus plan adds deeper search options and updates your contact lists, costing $199 monthly. Big teams might go for the Professional plan, which gives you more downloads and direct tech help. 

Every credit you use lets you grab a contact’s details or send it straight to your CRM. Simple as that.

Check More About: UpLead Alternatives Comparison

4. Aeroleads

AeroLeads is a self-funded company that started in 2015 in Bangalore, India. It’s known for its Chrome extension that helps users build lists of potential clients, and it also provides a personalized service for creating custom prospect lists for outbound sales efforts.

It’s capable of quickly gathering important prospect information, which can then be easily transferred to CRM systems like Salesforce or Pipedrive. This tool can significantly speed up the early phases of the sales process by assembling a list of potential clients in just a few hours.

The method is straightforward: sign up, add the Chrome extension, and begin searching on sites such as LinkedIn. The tool rapidly collects emails and other vital contact information.

Key Features of AeroLeads

There are a lot of useful features that Aeroleads offers, such as —

• Prospect Discovery

AeroLeads excels at finding potential clients by pulling information like business emails, job titles, and company information from a variety of online sources.

• Data Gathering

The tool collects several data points, including names, emails, company names, URLs, phone numbers, and more.

• Chrome Extension

The Chrome extension is optimized for gathering data from LinkedIn and is also compatible with other sites like AngelList, CrunchBase, and GitHub.

• CSV Import

You can import a CSV file with names and company details, and AeroLeads will locate the corresponding contact information, which streamlines the lead generation process.

• Easy Integration

AeroLeads integrates with many CRM platforms, allowing you to export your prospect lists directly to services like Pipedrive, Salesforce, and HubSpot.

Note: Have a look at some other alternatives for Aeroleads .

Pricing

AeroLeads offers various pricing plans. The free plan gives you 10 credits and 100 email verifications monthly. The TAKE OFF plan costs $29 per month and includes 2,000 credits and email validations. 

The CLIMB plan at $59 a month provides 8,000 credits and email checks, and for extensive use, the CRUISE plan at $99 a month offers 20,000 credits and email verifications. 

5. Salesfully

Salesfully is a comprehensive lead generation platform that caters to small businesses and sales professionals. It simplifies the process of finding and managing potential customers with an easy-to-use interface. 

With its vast database, the platform enables users to target leads by various demographics, such as location and industry. This versatility makes it an invaluable tool for business expansion.

Additionally, the system integrates seamlessly with CRM systems and includes email marketing tools. This integration allows for efficient lead engagement and streamlined management.

Key Features of Salesfully

Here are five key features that stand out —

• Comprehensive Database

Salesfully offers a vast repository of over 200 million B2C and B2B sales leads, enabling sales and marketing professionals to reach clients quickly.

• Custom List Building

The platform allows you to create custom prospect lists tailored to the specific needs of your business, ensuring that they can target the most relevant audience.

• Versatile Cloud-Based Platform

Salesfully operates entirely in the cloud, providing you with the flexibility to access its tools and data from anywhere.

• Export Capabilities

You have the freedom to export your leads for use in various campaigns, including direct mail, telemarketing, and email marketing, making it a versatile tool for different outreach strategies.

• User-Friendly Interface

The platform is built for ease, making sure that even if you’re not tech-savvy, you can easily search, sort, and use the database with no hassle.

Pricing

You can access Salesfully’s large lead database for just $29 per month, with no setup or hidden fees and the flexibility to cancel anytime. There are unlimited searches and downloads to over 150 million consumer and business leads in this plan, plus a 30-day money-back guarantee.

6. LeadIQ

LeadIQ emerges as a smart B2B prospecting platform, streamlining the process of generating sales leads. It simplifies the search for accurate B2B contact data, tracks sales triggers, and enriches CRM data, all within an integrated system. 

As a data quality and accuracy company, LeadIQ boasts millions of verified profiles. Its real-time verification ensures the information provided is both current and reliable.

The platform is specifically designed to streamline the sales process. It saves time for sales teams by automating the prospecting process, which makes outreach and pipeline generation more efficient.

Key Features of LeadIQ

Among the standout features are —

• Verified B2B Data

Access a database of verified emails and phone numbers to ensure you’re reaching out to the right contacts.

• Sales Triggers

Stay informed with real-time updates on key accounts and contacts to time your outreach perfectly.

• CRM Integration

Seamlessly integrate with your existing CRM to enrich data and streamline your workflow.

• Robust Integrations

Connect with essential sales and CRM platforms for a unified prospecting approach.

• Real-Time Data Verification

Benefit from data that is verified in real-time for the highest level of accuracy and quality.

• On-Demand Data Acquisition

Tailor your prospecting with on-demand data acquisition and Ideal Customer Profile (ICP) enhancements.

Pricing

You can start with LeadIQ for free, getting 20 verified work emails and 10 mobile numbers per month. For more active sales teams, the Essential plan at $45 per month offers 500 emails and 30 mobile numbers monthly. 

The Pro plan at $89 per month doubles these numbers, and for tailored solutions with unlimited prospecting, the Enterprise plan is available upon contact.

7. Megaleads

Megaleads, founded by Jim Alamia, is a platform designed to streamline the process of acquiring business sales lists. It offers a cost-effective solution for businesses to purchase email and phone lists, with a focus on providing high-quality, targeted data to enhance sales efforts. 

With Megaleads, users can quickly build a list of prospects tailored to their industry, role, and location, among other criteria. Moreover, it provides a user-friendly experience that ensures businesses can efficiently reach potential customers and grow.

Key Features of Megaleads

There are several noteworthy features, including —

• Affordable Pricing

Megaleads provides business lists at some of the lowest prices in the market, making it accessible for companies to acquire the data they need without overspending.

• Comprehensive Database

You can tap into a vast database of business contacts, filtering by industry, role, and more, to find the most relevant sales leads.

• Real-Time Data

The platform ensures that the information provided is up-to-date, including real-time social media feeds and news updates for each business listed.

• User-Friendly Interface

Megaleads is designed to be intuitive, allowing you to navigate and extract the needed data with ease, regardless of their technical expertise.

• Integration Capabilities

The system is built to work seamlessly with existing CRM tools, enabling businesses to import and enrich their contact lists directly.

Pricing

You can start with Megaleads for free with unlimited business searches presented to your screen. For more extensive needs, the Silver plan at $59 per month includes 1,000 credits and Gold at $169 per month with 5,000 credits each month. 

If you need more credits, it’s got Platinum, costing $279 per month, and offers 10,000 credits. All subscriptions are month-to-month, with the flexibility to cancel anytime and a friendly credit rollover policy.

8. Lusha

Lusha provides B2B contact information, distinguishing itself with top-notch data quality. It fits right into the tools that sales and marketing teams use daily, giving them a database of over 50 million professionals and 20 million businesses worldwide. 

Known for its straightforward design and reliable data, Lusha is ideal for finding new leads, connecting with sales contacts, and boosting marketing efforts. It ensures businesses have the latest contact details, company information, and social media profiles, making reaching key players easier.

Key Features of Lusha

You’ll find lots of useful features, like —

• Buying Signals

Lusha’s buying signal tool evaluates patterns to predict when companies are ready to buy, helping you customize your sales pitch.

• Career Updates

Stay updated with job changes in your network, which could lead to new business openings.

• Tech Insights

Identify potential clients based on the technology they use, targeting your outreach more effectively.

• Salesforce Sync

Lusha boosts Salesforce by updating records with fresh and accurate business information, filling in the gaps to create opportunities.

• Browser Extension

Use Lusha’s simple browser add-on to get instant data access as you surf the web, making your work more efficient.

• Lead Organization

Lusha also helps you keep your leads in order, with tools to manage and rank your potential contacts.

Pricing

You can start with Lusha for free, and as your needs grow, choose from various plans tailored to your company’s size. You can opt for Pro at $39, or Premium at $69 per user per month. And for more, there’s a Scale plan; its price is given upon request.

Each plan varies in the number of credits provided, which are used to reveal contact details. 

How Do You Buy Leads? 

When you’re ready to buy email leads, or any other type of leads, here’s how to do it wisely:

1. Verify Legal Compliance

Make sure that the lead provider adheres to legal standards. In Europe, for example, the GDPR is critical for ensuring you receive quality, lawful data. In the U.S., different states have their own regulations, like California’s CCPA.

2. Look at Reviews

You can find feedback on most top B2B data providers on platforms like G2 and Capterra. Compare the providers by reading both positive and negative reviews. Pay attention to recurring complaints, especially unresolved ones, which could signal significant drawbacks like inflexible contracts or poor customer service.

3. Request a Demonstration

After narrowing down your options, reach out and ask for a demonstration. A representative will guide you through their system and show you how it can serve your needs. You might also get the chance to arrange a free trial to ensure the platform fits your business before committing.

Note: If you want to get more details on this, you can check our guide on how to buy leads.

Tips to Choose The Best Platform to Buy Leads

When you’re looking to buy leads for real estate, or any other business, it’s important to pick the right source. Here are six straightforward tips to guide you:

Know Who You’re Looking For

Start by clearly defining who your ideal customers are. Consider their industry, job titles, company size, and location. This will help you focus on platforms that specialize in the type of leads you need. 

Check Out the Platform’s Track Record

Take the time to read what others have said about the platform. Look for user reviews and weigh the good against the bad. Be wary of platforms with consistent complaints about the leads or their service.

Verify the Quality of Leads

Ask the platform how they check the leads they sell. A trustworthy platform will have a thorough process to make sure their leads are current and relevant. 

Besides, if you want to expand your list organically and improve the quality, learn how to find someone’s email address with our proven techniques.

Ensure They Respect Privacy Laws

The platform should be open about where their leads come from and how they handle personal data. They must follow privacy laws like GDPR or CCPA to keep you out of legal trouble.

Understand the Costs

Look at how much the leads cost, how you’re expected to pay, and any extra charges. Be cautious of places asking for a lot of money upfront without any promise of quality. Make sure you know if you’re paying per lead, monthly, or with a different plan.

Test Before You Invest

Seek out platforms that let you try before you buy or offer some kind of quality guarantee. This shows they stand behind the quality of their leads.

Conclusion

So, where to buy leads? Well, we’ve covered the tricky process of buying leads and turned those tips into practical advice. When it comes to getting leads, there are plenty of options, but choosing wisely is crucial. 

Having fewer high-quality leads is better than having lots of unhelpful ones, and ease of use is a must. Plus, the right time to buy leads is when you need a sales boost or are kicking off a new product—it’s a smart tactic. 

Looking ahead, it’s clear that buying the right leads is more than just a one-time deal; it’s an investment in our future success. That being said, Swordfish AI stands out because it follows rules, works quickly, and connects well with others. 

So, give Swordfish AI a try for lead generation. 

Try Swordfish Ai

Frequently Asked Questions

Do purchasing leads ensure sales?

Buying leads doesn’t mean you’ll definitely make a sale. Your sales team must still work hard to turn these potential clients into actual customers. Developing and executing a solid sales plan is crucial for generating income. Alternatively, you could use sales automation tools to simplify the process.

Is it legal to buy leads?

Purchasing leads is legal if you do it through a trustworthy B2B data provider who complies with the law and gives you a proper contract.

Should you spend money on real estate leads?

Many real estate agents think it’s beneficial to buy leads since the commission from selling a property often far exceeds the cost of the leads, which might be a few hundred dollars monthly.

Who is eligible to purchase leads?

Anyone can purchase leads. With the rise of sales intelligence platforms, it’s become simpler to get quality data. Just sign up with a service, and you can start buying leads for various needs, whether it’s for a small local business or international markets, depending on the tool you choose.