Linkedin Lead Generation (Updated 2023)

Linkedin is the most popular website for business-to-business lead generation. Many people do not get it right when it comes to how to extract quality leads from Linkedin.

Here are the Top 6 Linkedin Lead Generation Strategies for 2022:

1. Join Groups

LinkedIn Groups are where people from the same industry can discuss interests, share insights, and ask questions.

They’re great places for networking with potential leads, and you can establish your expertise by answering questions or offering resources that are relevant to the conversation.

However, it’s important not to join a group and then immediately begin pushing your product or service. 

This comes off as disingenuous and can repel leads instead of attracting them. 

Build up a relationship with them first before making any sort of offer or pitch. 

This Linkedin lead generation strategy came from’s “The Ultimate Guide to LinkedIn Lead Generation for B2B companies”.

2. LinkedIn Audience Growth

By now, you should have already optimized your LinkedIn profile. Now it’s time to build your audience.

This is where having LinkedIn Sales Navigator (monthly paid premium) comes in handy. With it, you can view and connect with an unlimited number of people.

Having a large following expands your overall network on LinkedIn. You’ll end up with more eyeballs on your content.’s “31 Simple, Yet Brilliant Lead Generation Techniques to Supercharge Your Sales Pipeline” shared this Linkedin lead generation tip.

3. Take Advantage of Advertising Options

Having an engaging presence is beneficial for your existing network. It’s just as important when it comes to drawing new people into it, as well.

And if you want to increase awareness and reach, sponsored content is one of the most effective ways to generate a consistent new stream of high-quality connections and leads. 

Targeted Linkedin Inmails or Linkedin pay-per-click (PPC) is a great way to do this.

Neil Patel shared “How to Get 200 Targeted Leads Daily on LinkedIn (Starting This Week)” on

4. Referrals Rolodex

What you’re doing here is you’re essentially using Linkedin like a big rolodex of potential contacts.

You can get introductions to these prospects. 

What you’ve got to do is make sure you’re connected on Linkedin to the people you feel confident will give you strong referrals. Maybe clients and ex-clients and contacts. 

If you’ve done great work for them, you know they would be comfortable referring clients to you.

This Linkedin lead generation strategy came from’s “4 Linkedin Lead Generation Strategies That Actually Work”.

5. No More Cold Calls, Use The Information to do Warm Outreach

An introduction received via LinkedIn is much warmer than a cold call because it comes with a bit of trust. You’re not the stranger trying to upsell something; you come with a recommendation from a person that the receiver has a connection to, or you share a common membership in a professional group. shared “How to Use LinkedIn to Generate Leads”.

6. Publish Engaging Content

You can make yourself more discoverable on LinkedIn by optimizing your profile and company page using relevant keywords. 

However, in order to retain the attention of profile visitors, you must publish high-quality, original, and relevant content.

How will that help?

This will help position you as an authority figure on certain subjects and strengthen your reputation as an industry thought leader. This, in turn, will help with your LinkedIn lead generation.

This Linkedin lead generation strategy came from’s “How to Utilize LinkedIn for Lead Generation (Updated January 2022)”.

How Will You Use the Top 6 Linkedin Lead Generation Strategies for 2022?

Pro Linkedin Lead Generation Tip: Before you start your Linkedin outreach campaign to generate more leads, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: / Tashka2000.

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