Best Cold Email Strategy (Updated 2022)

Here are the 5 Best Cold Email Strategies for 2022:

1. Don’t Sound Like a Template

Templates are a time-saver. But if you and everyone else on the planet use the same exact templates, no one stands out. 

Worse still, your prospect probably has 100 other cold emails in their inbox that sound exactly like yours.

If you use templates, use them as a guide. 

Tweak them to sound more like you, and you’ll get far better results. With only minor tweaking, your email will come off as more genuine, which makes the prospect more likely to respond.

Kathryn Aragon shared this cold email strategy on’s “25 Cold Email Tips for More Opens and Better Response Rates.”

2. Build a Connection

Don’t forget that the purpose of your cold email is to initiate a relationship rather than close a sale. 

You need to conduct initial research about recipients, know their pain points, find common ground for engaging in conversation, and work toward building a sustainable relationship.

People receive plenty of cold emails every day, so try to stand out from the crowd.

This cold email strategy came from’s “How To Write Cold Emails That Get Responses.”

3. Put Yourself in Their Shoes

Before you reach out, think about what they’re likely to want from your email. 

You need to give them a good reason for taking the time and effort to get back in touch with you.

If there’s something in your pitch that will grab their attention or make them feel like it would be beneficial for them, go ahead and include it. shared “Cold Email Outreach: 15 Tips and Strategies for Success.”

4. Before-After-Bridge (BAB) Formula

Here’s your world now.

Imagine what the world would be like if you solved this problem.

Here’s how to get there:

Open your personalized email by describing a problem that is relevant to your prospect, and then describe how the world would be different if that problem didn’t exist. 

Close by explaining how your product/idea/service can help them get there.

Why it work?

According to behavioral psychologists, humans are motivated to take action by two things: pleasure and pain. The BAB formula uses this universal trigger to compel readers to respond.

This cold email strategy came from’s “10 Cold Email Examples & Why They Work [2021].”

5. Let Your Email Signature Do the Rest of the Talking

Your email signature is an essential yet often overlooked marketing tool that can transform a good email into a terrific one.

Email signatures are especially relevant when it comes to cold emails because it’s an unobtrusive way to direct the recipient to more of your content. 


Dynamic email signatures can easily embed media (like a YouTube video) or link to your social media channels, blog, website, and more.

5 Steps to Grow Your Small Business with Cold Email” from shared this email strategy.

How Will You Use These Cold Email Strategies in 2022?

Pro Cold Email Tip: Before you start your cold email outreach campaign, be sure you have the correct B2B lead generating and sales prospecting tool to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the decision makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B and B2C contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: / Kantver.

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