Clearbit Pricing, Alternatives, & Overview: Is Clearbit Worth It in 2024?

Clearbit pricing

Clearbit excels in data enrichment, helping businesses increase their revenue by 24%. Its tools enhance customer data and intelligence, which is key for better sales and marketing. Speaking of such impactful tools, do you know how much Clearbit’s plans cost?

Clearbit’s pricing is based on data enrichment volume and API requests. It has free access, a Business Tier at $20,000/year, and a custom “Powered by Clearbit” tier. Prices vary by company size, with contracts ranging from $17,100 to over $80,700, depending on headcount and negotiated discounts

Let’s break down Clearbit’s pricing plans in detail to help you find the one that best suits your specific needs and budget. Also, we’ll look at some alternative options to give you a well-rounded view of your choices.

So, let’s get started.

Key Takeaways

Free Plan: Available at no charge, this plan offers 25 monthly credits for lead discovery, website visitor identification, and list building in HubSpot, perfect for starting businesses.
Growth Plan: Costs between $150 and $275 monthly, offering 125 to 1,000 credits. It includes all Free Plan features, catering to businesses seeking to find more leads and understand their website traffic.
Business Plan: Customized for unique business needs, this plan supports company and contact enrichment, lead scoring, form optimization, and targeted outreach. Pricing varies with usage, ideal for any business size due to its scalable options.
Customization and Volume-Based Pricing: The Business plan’s cost depends on data or service volume, providing a flexible, pay-for-what-you-need approach that can grow with your business.

What is Clearbit?

Clearbit is a leader in B2B marketing intelligence by providing detailed data on companies, contacts, and IP addresses. It helps marketing teams by delivering reliable data for improving products, customizing marketing efforts, and enhancing customer targeting.

The company provides comprehensive, real-time data on people and companies, helping businesses personalize interactions and simplify operations.

With a rich database, Clearbit offers insights into over 20 million companies and 200 million contacts. This information is important for businesses targeting specific market segments, as it helps in lead generation, scoring, and accurate audience targeting.

Clearbit’s services are particularly valuable to marketing professionals, sales teams, and data analysts. Its seamless integration with CRM and marketing tools simplifies data-driven decision-making, making it a top choice for organizations seeking effective solutions.

Clearbit Pricing Breakdown

Clearbit’s pricing starts with a Free Plan, offering 25 monthly credits at no cost. The Growth Plan scales from $150 to $275, featuring a scale of 125 to 1,000 monthly credits. The Business Plan’s cost varies for customized needs, customized to specific business requirements with volume-based pricing.

Clearbit Pricing Plans Comparison Table

This comparison table provides a quick overview of Clearbit cost:

Features	Free Plan	Growth Plan	Business Plan
Pricing	$0	$150 to $275	Custom, based on volume
Monthly Credits	25	125 to 1,000	Customized to business needs
Lead Discovery	Yes	Yes	Yes
Website Visitor Identification	Yes	Yes	Yes
Prospect & Account List Building	Yes, within HubSpot	Yes, within HubSpot	Yes, plus advanced features for larger databases
Company Enrichment	–	–	Yes
Contact Enrichment	–	–	Yes
Lead Scoring & Routing	–	–	Yes
Form Optimization	–	–	Yes
Intent-Based Outreach	–	–	Yes
Add-Ons	–	–	Forms, Advertising, Capture (as required)
Support for Large Databases	–	–	Yes, with a match test available

Clearbit Free Plan

Clearbit’s Free Plan, at no cost monthly, provides 25 credits, perfectly suited for individuals or small teams starting to explore the benefits of lead data enrichment. This plan comes without the need for annual billing, making it accessible and user-friendly for beginners.

Key Features in Free Plan

Lead discovery: Easily discover new, high-quality leads to improve your pipeline.
Website visitor ID: Accurately identify and monitor visitors on your website effortlessly.
Prospect list building: Seamlessly build targeted prospect lists directly within HubSpot.
Credits: Receive 25 credits every month to support your activities.

Benefits of Free Plan

Zero cost for access to Clearbit’s data enrichment.
Monthly allocation of 25 credits for lead discovery.
Identifies website visitors to understand audience engagement.
Enables the creation of targeted lists within HubSpot seamlessly.

Limitations/Drawbacks of the Free Plan

Limited to 25 credits, which might be insufficient for larger needs.

Basic features only; lacks advanced functionalities.

Clearbit Growth Plan

The Growth Plan, priced between $150 and $275 monthly, caters to expanding businesses seeking enhanced insights without locking into an annual commitment. It offers a flexible range of 125 to 1,000 credits, perfectly aligning with the evolving needs of growing companies.

Key Features in Growth Plan

Enhanced lead discovery: Increase your leads significantly with a higher credit allocation.
Visitor identification: Gain deeper insights with advanced visitor tracking capabilities.
Account list enrichment: Expand your lists with enriched, detailed account information.

Benefits of Growth Plan

Monthly credits increase to between 125 and 1,000.
Self-service plan offers immediate control and adjustments.
Extends free plan features for greater lead discovery.

Limitations/Drawbacks of the Growth Plan

Higher tiers can be costly for small businesses.
Credits are still capped, which may limit large campaigns.

Clearbit Business Plan

The Business Plan introduces volume-based pricing, custom-fit for any business’s requirements. It’s designed for enterprise-level operations, offering advanced features and support for extensive databases. This plan adapts to your company’s scale and complexity, ensuring a perfect fit.

Key Features in Business Plan

Comprehensive company enrichment: Gain in-depth data for enhanced business insights and decisions.
Contact enrichment tools: Access detailed information to better understand potential leads.
Advanced lead scoring: Effectively prioritize your leads to improve sales efficiency.

Benefits of Business Plan

Customizable solutions tailored to unique business needs.
Volume-based pricing for cost efficiency at scale.
Company and contact enrichment for detailed data profiles.
Advanced features like lead scoring, routing, and form optimization.
Supports very large databases with specialized assistance.

Limitations/Drawbacks of the Business Plan

Custom pricing may be higher than standard plans.
The complexity of features may require additional support.

Clearbit Pricing on Reddit

The discussion on Reddit about Clearbit’s pricing and alternatives in the context of enriching domains reveals several points:

From our search on Reddit, we found that Clearbit’s API service begins at $99 a month, including 275 data enrichment requests. Unlike some competitors, Clearbit charges for every request, regardless of its success.
Discussions online, including on Reddit, highlight Clearbit quotes over $20,000 for up to 200,000 contacts, pointing to premium options for those needing extensive data.
Clearbit’s Enrichment Batch, priced at $0.10 per record, is among their pricier services, suggesting more affordable options might exist within their range.
Exploring Clearbit’s past pricing shows a broad spectrum from $99 to $999 per month for various services. Notably, the Enrichment plan was priced at $99 and $199 monthly, while the Prospector plan was available for $999 a month or $12,000 a year.
Additionally, many Reddit users stated that Clearbit offers trial periods, giving prospective customers a better sense of the costs tailored to their needs.

When Should You Pay for Clearbit?

Here are scenarios in which transitioning from Clearbit’s free version to a paid plan could be beneficial for you:

Enhanced Functionality for Serious Outreach

As your marketing and sales efforts become more strategic, a paid plan offers comprehensive tools and data for broader outreach. This includes advanced lead generation features and enhanced data insights.

Professional-Level Needs

If you’re in sales or marketing, the paid plans are customized for you. They offer advanced tools that integrate well with CRM systems for better data analysis. Plus, you get access to top-notch customer support when you need help.

Recruitment and Advanced Tracking

Using platforms like LinkedIn for recruiting? Clearbit’s paid plans offer rich data that simplifies finding and tracking candidates, making your recruitment process more effective and streamlined.

Team Collaboration and Scaling

If your sales or marketing team is growing, the enhanced collaboration tools and support in paid plans can help. These features make it easier to scale your operations, ensuring smooth teamwork and efficient data sharing.

Cost-Effectiveness for Larger Teams

For teams looking to expand their outreach and lead generation, paid plans become more cost-effective, especially for larger groups. Volume discounts mean that investing in a plan is not only wise but also beneficial as your team and requirements grow.

Features of Clearbit

Clearbit is a comprehensive sales intelligence tool designed to enhance B2B marketing and sales efforts. Here are its main features:

Target Account Identification

Clearbit’s Target Market builder goes beyond basic target account lists. It helps you identify your ideal B2B target market by accessing a wide range of B2B companies on the internet. This allows you to build a broader audience of potential buyers.

Intent Revelation and Conversion

Clearbit enables you to understand the identity of anonymous website visitors. It can reveal the intent of high-fit companies visiting your website, which can be swiftly turned into a sales opportunity.

Contact Database Access

With access to a vast B2B contact database containing over 30 million verified contacts, Clearbit helps you connect with the right decision-makers in your target market. You can get started with 25 free prospecting credits.

HubSpot Integration

Clearbit is seamlessly integrated with HubSpot, a popular CRM platform. This integration simplifies the export of data to HubSpot, ensuring that the data is deduplicated and ready for your marketing campaigns.

Global Coverage and Data Accuracy

Clearbit provides global coverage, particularly in the US, APAC, and EMEA regions. It guarantees the deliverability and accuracy of its B2B contact data, ensuring that you reach the right audience effectively.

Is Clearbit Worth The Price?

Yes, Clearbit is worth the price because it’s highly praised for its capability to collect detailed email data. Thus, making it an effective tool for targeting top-level employees in smaller companies.

Many users find its capabilities for creating targeted advertising groups particularly effective. Yet, some argue that its high price makes them question its value for their projects.

Looking at Clearbit competitors, Swordfish AI comes out as a strong alternative. They provide a similar service for gathering contact information and offer more features for your buck if you’re wary of Clearbit’s higher fees.

To sum up, while Clearbit has its success stories, weighing it against alternatives like Swordfish AI is wise. This comparison can help ensure you’re not only meeting your data enrichment needs but also getting the most value out of your investment.

Swordfish AI is the #1 Clearbit Alternative

Swordfish AI is the best alternative to Clearbit on contact data platforms. What makes Swordfish AI unique is its huge database with over 3.5 billion data points, including special cell phone data and premium business email addresses.

One of Swordfish AI’s strengths is its partnerships with major cell phone companies, which makes its data more accurate. They also have smart algorithms to match the right data to potential customers.

Swordfish AI is great at validating emails, reducing bounced emails, and keeping data up to date through live partners.

A big advantage for Swordfish AI users is that they can directly reach decision-makers, which is helpful for sales and recruitment.

Clearbit vs Swordfish AI: A Quick Comparison Table

Here’s a quick comparison table of Swordfish AI and Clearbit:

Feature	Swordfish AI	Clearbit
Pricing	Custom pricing available	Starts at $150/month
Free Trial	Offers a free trial	Offers a free version
Database Size	3.5 billion profiles	50 million company records and 389 million contact records
Integrations	Integrates with Salesforce, HubSpot, Pipedrive, and more.	Integrates with HubSpot, Marketo, Pardot, Segment, and other platforms.
User Experience (UX)	Offers a user-friendly interface with easy navigation	Efficient B2B platform with a clear, intuitive layout
Platform Availability	Available as a web-based platform, accessible on multiple devices.	Web-based platform, including desktop and mobile, focusing on HubSpot integration.
Legal Compliance	Maintains GDPR in Europe and CCPA in California	Committed to ethical data sourcing and privacy, aligning with GDPR in Europe and CCPA in California.
Direct Access	Provides direct access to decision-makers, enhancing outreach and connection opportunities.	Enables targeted outreach to key contacts, focusing on high-intent B2B leads.
Chrome Extension	Extracts contact information on LinkedIn, Twitter, Facebook, GitHub, StackOverflow, and more.	Find emails and company info via Chrome.
Reverse Search	Find information using Name, Company, Email, Phone, Social Profile, etc.	Not available

Why Choose Swordfish AI Over Clearbit?

When weighing Swordfish AI against Clearbit, it’s key to think about what you need. Both have their strengths, but for some jobs, Swordfish AI might be the better pick. Here’s why:

Comprehensive Contact Information

Swordfish AI ensures the accuracy of its contact data by partnering with cell phone providers. This means you’re less likely to run into outdated or incorrect contact details, a significant advantage for ensuring efficiency in outreach efforts compared to Clearbit.

Real-Time Data Verification

Swordfish AI emphasizes its real-time data verification feature, which means the contact information you receive is always current. This greatly minimizes the risk of using outdated information, offering a clear edge over Clearbit in maintaining data accuracy.

Integration Capabilities

While both Swordfish AI and Clearbit integrate with essential business tools like CRM systems and email platforms, Swordfish AI is often praised for its seamless integration. This makes it easier to incorporate into your workflow, potentially saving you time and enhancing productivity.

Cost-Effectiveness

The pricing model of Swordfish AI might present a better value for certain users, particularly small to medium-sized businesses or individuals on a budget.

If you’re looking for a comprehensive set of features without overspending, Swordfish AI’s pricing plans might be more accommodating, offering more for less when compared to Clearbit.

Try Swordfish Ai

What are the Other Alternatives to Clearbit?

Choosing the right Clearbit alternative means comparing each option’s unique strengths and features. We’ll closely review the monthly plans, pricing, and overall value of Clearbit and its competitors.

Feature	Clearbit	ZoomInfo	Apollo.io	UpLead
Pricing Model	Free Trial: 25 credits/month. Growth Plan: Starts from $150-$275 for 125-1,000 credits. Business Plan: Custom Pricing	Professional: $14,995/year for 5000 credits Advanced: $24,995/year for 10,000 credits. Elite: $39,995/year for 10,000 credits.	Free: $0 with limited features Basic: $49/user/month Professional: $79/user/month Organization: Starts at $199/user/month for a minimum of 3 users.	Free Trial: Limited credits Essentials: $99/month for 170 credits. Plus: $199/month for 400 credits. Professional: Custom pricing.
Database Size	Extensive, global coverage	150 million professionals; 14 million companies	275 million contacts; 65 million accounts	Over 155 million B2B contacts
Database Accuracy	High, with AI-enhanced data gathering	High, with a focus on North American data	High, with real-time verification	95% data accuracy guarantee
Integration	High, first HubSpot Native Data Provider	Extensive, with a range of GTM products	Extensive, supports major CRMs and tools	Integrates with major CRMs and outreach tools
Key Feature	AI-enhanced data enrichment	Comprehensive sales and marketing ecosystem	Sales intelligence and engagement platform	High-quality business contact data with built-in email verification
Target Audience	B2B teams needing comprehensive data sets	Sales and marketing teams in need of detailed B2B data	Sales teams looking for accurate leads and engagement tools	Businesses seeking accurate B2B prospecting data

1. Clearbit Vs ZoomInfo

ZoomInfo is a leading tool for B2B information, providing in-depth knowledge about companies and professionals. It’s great for finding detailed information, which helps with precise marketing and sales efforts.

One of its standout features, WebSights, is excellent at identifying unknown website visitors and turning them into potential leads.

Getting ZoomInfo up and running is straightforward, and it integrates easily with existing CRM systems to enrich lead data. This means sales and marketing teams always have the most current information, improving their interactions and boosting conversion rates.

ZoomInfo is notable for enhancing sales methods, fine-tuning marketing approaches, and providing insights into what potential customers are looking for. Thus, making it a key asset for B2B success.

When comparing ZoomInfo to Clearbit, ZoomInfo comes ahead thanks to its broader data coverage and features like WebSights. Although Clearbit offers valuable insights, ZoomInfo’s extensive database and functionality make it the preferred choice for businesses seeking comprehensive B2B intelligence.

Comparison Table of Clearbit vs ZoomInfo

Feature	ZoomInfo	Clearbit
Pricing	Professional: $14,995/year for 5000 credits.	Free Trial: 25 credits/month.
	Advanced: $24,995/year for 10,000 credits.	Growth Plan: Starts from $150-$275 for 125-1,000 credits.
	Elite: $39,995/year for 10,000 credits. Additional features and credits available.	Business Plan: Custom Pricing
Primary Function	B2B intelligence & lead generation	Marketing data and intelligence
Data Sources	Proprietary technology, partnerships, public data	Public data, partnerships, and proprietary algorithms
Database Size	Extensive database of businesses and professionals	Large database, though may be smaller than ZoomInfo
Data Accuracy	High accuracy with regular updates	High accuracy with real-time data enrichment
Target Users	Sales and marketing professionals, recruiters	Sales and marketing teams, developers
Customization	Customizable alerts and reports	Highly customizable API for data integration
Integrations	Integrates with many CRM and sales platforms	Extensive API integrations with sales, marketing, and CRM tools

2. Clearbit Vs Apollo.io

Apollo.io is a tool designed to make finding and communicating with potential customers much easier for you. With an impressive database that includes over 275 million individuals and 73 million companies, it significantly simplifies the task of pinpointing the exact contacts you’re seeking

One of the standout features of Apollo.io is its commitment to maintaining up-to-the-minute accuracy in its data. This ensures that you’re always working with the most current information, helping you avoid the pitfalls of outdated contacts.

Beyond just compatibility, Apollo.io equips you with advanced tools for email outreach, phone calls, and leveraging LinkedIn to engage with prospects. These tools are enhanced by innovative technology, designed to increase your efficiency and enable you to accomplish more in less time.

When comparing Apollo.io to Clearbit, Apollo.io takes the lead with its larger contact list and improved tools for reaching out to potential clients. Clearbit has its strengths, but Apollo.io offers a wider range of resources and smarter ways to connect with interested parties.

This makes Apollo.io a better choice for those aiming to boost their approach to finding and communicating with new customers, ultimately enhancing sales efforts.

Comparison Table of Clearbit vs Apollo.io

Feature	Apollo.io	Clearbit
Pricing	Free: $0 with limited features. Basic: $49/user/month. Professional: $79/user/month. Organization: Starts at $199/user/month for a minimum of 3 users.	Free Trial: 25 credits/month. Growth Plan: Starts from $150-$275 for 125-1,000 credits. Business Plan: Custom Pricing
Primary Function	Sales intelligence and engagement platform	Marketing data and intelligence
Data Sources	Public data, proprietary technology	Public data, partnerships, and proprietary algorithms
Database Size	Large database of businesses and professionals	Large database, but specifics vary
Data Accuracy	High accuracy with regular updates	High accuracy with real-time data enrichment
Target Users	Sales teams, marketers, recruiters	Sales and marketing teams, developers
Customization	Highly customizable campaigns and workflows	Highly customizable API for data integration
Integrations	Extensive integrations with CRM and sales tools	Integrates well with various sales, marketing, and CRM tools

3. Clearbit Vs UpLead

UpLead stands out with its promise of 95% data accuracy, making it a reliable tool for businesses looking to connect with potential clients. It helps clean up your prospect lists, removing incorrect information or leads that don’t match your criteria.

With UpLead, you can use more than 50 filters to zero in on the exact type of contacts and companies you’re looking for, making sure they align with what you need.

Plus, setting up and using UpLead is easy. It verifies emails in real-time, so you know you’re contacting real, interested people. This focus on maintaining clean data and simplifying the process increases your chances of connecting with the right leads and growing your business.

When you put UpLead and Clearbit side by side, UpLead’s focus on keeping data precise and its wide-ranging search options put it ahead. Clearbit has its strengths, but for businesses that value accurate information and straightforward tools, UpLead is the better pick.

Comparison Table of Clearbit vs UpLead

Feature	UpLead	Clearbit
Pricing	Free Trial: Limited credits. Essentials: $99/month for 170 credits. Plus: $199/month for 400 credits. Professional: Custom pricing.	Free Trial: 25 credits/month. Growth Plan: Starts from $150-$275 for 125-1,000 credits. Business Plan: Custom Pricing
Primary Function	B2B lead generation and sales intelligence	Marketing data and intelligence
Data Sources	Public records, proprietary databases	Public data, partnerships, and proprietary algorithms
Database Size	Extensive database of businesses and contacts	Large database, specifics can vary
Data Accuracy	High accuracy with real-time data verification	High accuracy with real-time data enrichment
Target Users	Sales and marketing professionals	Sales and marketing teams, developers
Customization	Customizable search and filtering capabilities	Highly customizable API for data integration
Integrations	Integrates with several CRM and sales tools	Extensive API integrations with sales, marketing, and CRM tools
Data Privacy and Compliance	Adheres to data privacy laws like GDPR, CCPA	Also compliant with GDPR, CCPA, and other privacy regulations

Conclusion

In summary, Clearbit’s pricing structure provides good value for those looking for thorough and accurate business data services.

If you’re focused on getting high-quality leads, improving sales knowledge, and making marketing more efficient, investing in Clearbit is a smart move. It helps you make data-driven decisions and target customers effectively.

However, before you make a decision, it’s important to think about your specific needs and budget. Make sure Clearbit aligns with what you require.

If you’re considering alternatives that might offer a different mix of features and costs, Swordfish AI is worth thinking about. It has unique offerings that can work well for various business needs, so it’s a valid choice in certain situations.

Try Swordfish Ai

Frequently Asked Question

Are there additional costs for API usage in Clearbit?

Yes, Clearbit API pricing can add up depending on how frequently you need to access their data. Businesses should assess their expected API usage to budget accordingly.

Is there a free trial available in Clearbit?

Yes, Clearbit typically offers a 7-day free trial for their paid plans. This trial period allows you to explore their features and evaluate how Clearbit can benefit your business.

Can I customize my Clearbit plan to fit my specific needs?

Yes, Clearbit offers customization options for their Enterprise plan, allowing you to tailor the solution to your unique business requirements. This includes advanced data integrations and support.

Does Clearbit offer discounts?

Yes, Clearbit may offer discounts through various promotions or to certain customer segments, such as startups or non-profits. It’s best to check their website or contact their sales team directly for current offers.

Is Clearbit good for small business?

Yes, Clearbit can be highly beneficial for small businesses, providing powerful data enrichment and lead generation tools. This can significantly improve marketing efforts and customer insights, even with limited resources.

Is Clearbit good for personal use?

Yes, Clearbit can be good for personal use, especially if you need detailed information on businesses or professionals for networking, job searching, or market research. Its data can enhance personal CRM tools or personal projects.

Is Clearbit secure?

Yes, Clearbit is secure. It adheres to industry-standard security practices, including data encryption and compliance with privacy laws. However, users should ensure they use the data responsibly and in accordance with privacy regulations.