Here are the 6 Best B2B Marketing Strategies for 2021:
Research is the bedrock of any modern marketing effort.
From marketplace research to brand research, detailed scientific studies will help you make more informed decisions. They’ll give you an objective basis for your marketing and provide you valuable baselines for measuring your results.
By conducting research, you’ll know your clients better, which puts you in a position to serve them better. Market research also gives you insight into how your processes are performing.
You’ll know which aspects of your firm are performing most successfully and develop a better understanding of which services you should offer.
This B2B marketing strategy came from HingeMarketing.com’s “10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm.”
2. Use Influencer Marketing
Partnering with influencers can be a very effective marketing strategy for B2B businesses. It makes the most sense to leverage this if there are well-known public figures for the industry you’re targeting.
Going back to our commercial construction example, if your construction firm is trying to get contracts for restaurant build-outs you could partner with a public figure that most restaurant owners follow.
For example, if you target restaurants, sponsoring a promotional article about your restaurant designs on Gordon Ramsay or Guy Fieri’s blog could be a great way to generate leads.
Marion.com shared “9 Of The Best B2B Marketing Strategies & Examples.”
3. B2B Email Marketing
Email marketing seemed as if it might die away in the face of newer and sexier technologies, but it’s been far from the case so far.
Instead, capturing email addresses in order to build regular newsletters and provide notifications has become an ever more important function of other marketing channels.
Having a powerful email list is as important as it ever was for marketers.
This B2B marketing strategy came from SalesHacker.com’s “The Ultimate Guide to Developing Your B2B Marketing Strategy Framework (2021 Update).”
4. B2B Digital Marketing
Every business, whether B2B or B2C should have a digital presence.
This is comprised of paid ads, search engine optimization, a website, and any other place your B2B company is active online.
This B2B marketing strategy came from HubSpot.com’s “The Ultimate Guide to B2B Marketing in 2021.”
5. LinkedIn Marketing for B2B
B2B topics may not often go viral on Twitter or Instagram. But B2B digital marketing strategies can play a crucial role in your overall marketing plan.
LinkedIn in particular can be a rich source of leads and traffic.
The professional network is 277 percent more effective at generating B2B leads than Facebook and Twitter and generates 64 percent of all social media visits to corporate websites.
Marketing consultant Louis Camassa goes so far as to claim that “LinkedIn is where 80 percent of B2B leads are generated on social media.”
Lydia Roth shared this B2B marketing strategy on Alexa.com’s “4 Lead-Generating Marketing Strategies for B2B Companies.”
6. Focus on the Buyer
The buying process is becoming longer in the majority of cases, not shorter.
This only underscores the need for B2B marketing organizations to move away from tactical one-and-done campaigns, to a strategic approach that maps content to this buying process and engages, nurtures and converts the buyer throughout their buying process.
What does this mean?
It means that our B2B demand generation programs always have a sense of “what’s next” in terms of content. It means that marketers should not be promoting an asset, but seeking a conversation. This requires a buyer-centric strategy and without this in place, there is no way marketers will be successful in connecting through this ever-growing buying process.
This B2B marketing strategy came from MarketingInsiderGroup.com’s “21 B2B Marketing Strategies That Will Deliver Success In 2021.”
How Will You Use These B2B Marketing Strategies in 2021?
Pro B2B Marketing Tip: Before you start your B2B outreach campaign, be sure you have the correct B2B lead generating and sales prospecting tool to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the decision makers you are targeting for your outreach.
Swordfish AI provides the most accurate B2B and B2C contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.
Cover Image Licensed from: 123RF.com / Adiruch.