Top 5 B2B Lead Generation Strategies (Updated 2022)

If you are trying to increase your business-to-business (B2B) sales, you’ll need to be strategic with a strong lead generation process to follow. 

Here are the Top B2B Lead Generation Strategies to Use in 2022

1. Look Back on 2020 as to What Worked or Didn’t Work

Start by reflecting on what worked for your business in 2020 and, most importantly, what didn’t.

It’s been a year of uncertainty, with lots of changes in the B2B world and to always be improving in the future, we need to learn from marketing activity of the past.

This strategy tip came from’s “15 lead generation strategies for 2021”.

2. Focus on the Benefits / Solutions to Your Product or Service

It’s very important to note that people don’t actually purchase your product or service, but instead, they purchase the benefit tied to the product/service.

With that being said, the primary of your business and in this case, B2B business, is either to solve a problem or provide additional value for your target customer’s business performance.

Your marketing content should revolve around the benefit (or solution) your product offers.

This strategy tip came from’s “Effective B2B Lead Generation Strategy in 2021”.

3. Content Marketing

This is an amazing option for companies that have interesting content to share, such as articles, videos and so on. 

To make it work you should do very profound research to know what kind of language you should use, what content your clients would enjoy, whom they listen to, etc.

Make sure to have a strategy that’s not only best for your customers but something your team can keep up with on a consistent basis.

Once you have your tools, plan, and strategy in place make sure to stay consistent. 

This strategy came from’s “B2B Lead Generation – 11 Tips and Strategies for 2021”.

4. Paid Advertising with Pay-Per-Click (PPC)

Pay-per-click (PPC) advertising platforms like Facebook Ads, Google Ads, Bing Ads, and Instagram Ads work to help B2B companies reach a highly targeted audience with click-worthy campaigns.

While you have to pay to play, you often get better, faster results compared to organic methods. 

In fact, 50% of people arriving at a business’s website from a paid ad are more likely to buy than those who came from an organic link.

This strategy came from’s “10 Future-Forward B2B Lead Generation Tactics 2021”.

5. Leverage LinkedIn to Target High-Value Prospects

After Google Ads, LinkedIn is my best performing lead generation platform in terms of the quality of leads you can attract.

LinkedIn is a professional networking platform which enables you to reach out to the decision-makers of the target companies directly. But the real challenge is in converting those potential customers into leads.

In order to achieve that, you have to offer something unique and valuable in which CXOs and other high-level professionals would be interested.

This strategy came from’s “The Most Effective B2B Lead Generation Strategies In 2021”.

How to Use the Top 5 B2B Lead Generation Strategies in 2022?

Don’t forget, before you start an effective B2B lead generation strategy, you need to be sure you have the correct email addresses, direct dial phone numbers, and even cell/mobile phone numbers for the decision makers you are targeting.

Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses. Try Swordfish AI now and supercharge your lead gen program for 2022.

Cover Image Licensed from: / Adiruch.

Leave a Reply

Your email address will not be published. Required fields are marked *