Back to Swordfish Blog

Realtor Email Lists: Connect, Communicate, and Convert with Experts

April 21, 2024 Email List

realtor email list

Realtors are the real experts of the housing world. They open doors to new homes, dreams, and big life changes. But finding the right realtors can be challenging sometimes. 

The challenge often lies in navigating through outdated lists that lack detailed information and present too many choices. So, the solution is the best realtor email list. It simplifies the process of reaching out to realtors, either buying or selling real estate or other marketing purposes. 

Now, how can you create such a list?

To make a realtor email list, you’ll need clear goals, follow the LAW, a user-friendly email service provider, and a strategy for regular, engaging content. You can also get help from tools like Swordfish AI to find and get accurate leads at ease.

That’s why, in the next sections, we’ll share why you need a list, easy-to-follow tips on building and how to find the best realtor email lists. We’ll also share how Swordfish AI can help make this whole thing a lot easier.

Let’s start!

Get the Best Realtor Email List from Swordfish AI

Swordfish AI is the go-to tool for real estate agents who want to get or create good email lists. It offers a massive database with over 3.5 billion profiles. 

What makes Swordfish AI more credible is that the platform runs unique proprietary matching algorithms for verifying mobile phone numbers, ensuring you get high-quality contacts. 

Plus, for real estate agents, an important feature is the File Upload. This allows you to automatically update your email lists.

arrowTry Swordfish Ai

About Swordfish Realtor Email Lists: What’s in It for You?

Swordfish AI can be your go-to place for finding realtor email lists in the US. Whether you need emails from specific states or the whole country, Swordfish offers unique features for finding data and leads. 

Here are four main features that make Swordfish useful:


  • Accurate Cell Phone Numbers: Swordfish provides more cell phone numbers than leading providers, ensuring you can reach realtors directly.
  • Enhanced Accuracy: The database offers over 45% more accurate cell phone numbers compared to competitors, thanks to real-time line connectivity validation.
  • Bulk Lead Generation: With Swordfish, you can quickly create targeted dialing/email lists using advanced filters for precise lead generation.
  • Complete Contact Data: Access over 3.5 billion contact data profiles to fill in the gaps in your CRM, including hard-to-find realtor email and phone numbers.

Types of Data Included in the Realtor Mailing List:

  • Names of Realtor
  • Location
  • Contact Numbers (Work, Cell, Mobile)
  • Realtor Email Addresses
  • Specialization
  • Years of Experience
  • Sole Proprietor Status
  • Licensed States
  • License Number
  • Fax
  • Address

Who’s Included in Our Real Estate Agent Email Lists by Specialization?

Now, let’s have a look at who’s included in our best list of realtor emails:

Realtor Categories
Residential Realtor
Commercial Realtor
Luxury Property Realtor
Foreclosure Specialists
New Home Sales Realtor
Rental Property Realtor
Land Sales Realtor
Eco-Friendly Property Realtor
Investment Property Realtor
Historic Homes Realtor
Urban Development Realtor

How Do We Compile and Verify Our Realtor Email List?

Creating and checking our realtor email lists is a careful process. We make sure every email is correct and useful for you. Here’s how we do it:

How Do We Compile and Verify Our Realtor Email List

Direct Partnerships

We work with real estate agencies and associations, including 200x realtor email providers, to get fresh and accurate email lists. You can rest assured that we get information straight from the source, making sure it’s up to date.

Public Records

We look through public records and real estate transaction data. It helps us find email addresses linked to active realtors. We check these records regularly to keep our list current.

Online Research

Our team uses the internet to find realtor contacts. We look at real estate websites, forums, and social media. Then, we add these emails to our list after making sure they belong to real realtors.

Email Verification Technology

Utilizing advanced email verification tools, we test each email for authenticity. The process helps us filter out inactive or incorrect emails, ensuring that our clients receive a list that maximizes their outreach success.

Why Choose Swordfish AI’s Realtor Email Database?

Choosing Swordfish AI’s realtor database is a smart move for anyone looking to connect with real estate professionals efficiently. Here’s why our database stands out:

Why Choose Swordfish AI's Realtor Email Database

Huge Data Collection

Our database includes over 3.5 billion data profiles, giving you access to a vast number of realtors. It gives you more opportunities to find the right realtor contacts for your needs.

Accurate Cell Phone Information

We use unique cell phone verification to ensure the numbers you get are accurate. This helps you reach realtors directly, making your communication more effective.

Advanced Matching Technology

Our proprietary cell phone matching algorithms make sure you get the most relevant contacts. The technology matches email addresses to realtors, ensuring high-quality leads.

Compliance with Laws

We strictly follow laws like GDPR, CCPA, Nevada, and more to protect privacy and data. The strictness enables you to trust our database to be safe and legal for your use.

Updated Regularly

Our team works tirelessly to keep our database fresh and accurate. Regular updates help you to always work with the latest information.

Easy Integration

Our database is designed to easily integrate with your existing CRM or sales tools such as Salesforce, ZOHO, Outreach, Lever, Pipedrive, and more. These make it simple to use our data immediately, without any hassle.

arrowTry Swordfish Ai

Why Turn to Email Marketing for Real Estate Agents in the First Place?

Email marketing is a powerful way to create and keep up essential connections with clients. For real estate professionals, the core of the job isn’t just selling properties; it’s about building lasting relationships with clients during the process.

In fact, attracting additional leads and clients is the most difficult issue for real estate salespeople. In that case, a realtor marketing email list can ease the difficulties a lot.

Now, here’s why agents should focus on email marketing —

Why Turn to Email Marketing for Real Estate Agents in the First Place

  • Nurtures Client Relationships: Email marketing enables real estate agents to build and maintain vital connections with their clients.
  • Encourages Repeat Business: Clients satisfied with their service are more likely to engage in future dealings and refer the agent to others.
  • Ensures Business Resilience: During challenging times like COVID-19, email marketing has been a critical tool for the continuity of real estate operations.
  • Supports Online Marketing Trends: Email marketing is a fundamental part of the enduring shift towards online marketing in real estate.
  • Aids Regional Outreach Expansion: For agents targeting specific areas, like California, a localized email list can be a key to broadening their network.

Why Do You Need A Realtor Email List?

An effective email list is crucial for any business, including real estate. It connects you with people who have willingly shared their contact details, indicating their interest in your offerings. 

Why Do You Need A Realtor Email List

They’re keen to hear about new property listings and potential investment opportunities. Here’s how a strong email list can help you:

1. Build Genuine Relations 

Focus on creating real connections. Remember, people relate to other people, not brands. Using emails lets you show your unique personality and form a bond with your clients, making them feel connected to both you and your business. 

Given the large number of email users, projected to hit 255 million in the US by 2020, every subscriber represents a potential new client. Keep in mind that each email you send is like having a personal chat with each person on your list.

2. Write to People Who Want to Listen

Write for those interested in hearing from you. Your subscribers have let you into a personal space—their inbox—giving you a platform to offer something of value. 

They regard you as a reliable source of information. Your email list includes your most attentive audience, making it essential to expand your list as a real estate agent. 

This effort helps you remain prominent in your network, establish trust with new connections, and foster a dedicated community.

3. Set Up a Direct Line of Communication

Professionals often check their emails up to 15 times a day, and many people have the habit of frequently refreshing their inboxes. 

Set Up a Direct Line of Communication

A survey showed that 81% prefer to read emails on their smartphones, which usually means they’re focused solely on your message without the distractions of other posts or brands.

4. Maximize ROI

Email marketing is incredibly profitable. For every dollar spent, businesses might see returns of up to $45. Overall, sending emails builds your reputation and sparks conversations, which can lead to more sales

What Should You Consider When Getting an Email List of Realtors?

If you’re looking for realtor email lists, picking the right one is important for your sales and marketing success. Let’s see the key factors to consider:

What Should You Consider When Getting an Email List of Realtors

Accuracy of Data

Make sure the list is up-to-date and accurate. An outdated or incorrect list can waste your time and hurt your reputation. Look for providers who regularly update their lists and verify the information.

Compliance with Laws

It’s important to choose a list that complies with privacy laws like GDPR and CAN-SPAM. This makes sure that the contacts have given consent to be contacted, protecting you from legal issues.

Intent of Contacts

Consider the intent of the realtors on the list. Are they likely to be interested in your services or products? A list sorted by intent can help you target your efforts more effectively and increase conversion rates.

Detailed Fields

A good list should offer detailed fields such as specialization, geographic location, and years of experience. It allows you to tailor your communication and approach realtors who are most likely to be interested in what you have to offer.

Consent and Privacy

Ensure that the list provider respects consent and privacy. This means that the realtors have agreed to share their information and to receive communications. Respecting consent not only complies with laws but also builds trust with your contacts.

Who Can Benefit from Getting Realtor Email Lists?

Realtor email lists are necessary for various professionals looking to expand their network or boost their sales. Let’s find out who can benefit in the long run:

Who Can Benefit from Getting Realtor Email Lists

Home Improvement Businesses

Companies offering home improvement services, such as landscaping, interior design, or renovations, can target realtors who may recommend their services to homeowners. All of these enable them to prepare to sell or buyers looking to customize their new homes.

Marketing Companies

Marketing firms can design their campaigns for the real estate industry by using these lists. They can promote their services, such as website design, online advertising, and SEO services, specifically to realtors who need to expand their online presence.

Real Estate Agents

Agents looking to network with other professionals in their field can use these lists to build partnerships, refer clients, or share insights. It can be especially useful for agents moving into new areas or looking to expand their business.

Mortgage Brokers

Mortgage brokers can find potential partnerships with realtors who can refer clients needing loan services. A strong relationship with realtors can lead to steady referrals, benefiting both parties.

Sales Personnel

Salespeople targeting the real estate market can use these lists to reach out directly to realtors. It helps them introduce products or services that could support realtors in their business, like software or property management tools.

How Can You Make the Most of Realtor Email Lists Effectively?

To make the most of the realtor email list, it’s crucial to approach your strategy with care and precision. Here are some effective ways to utilize these lists:

How Can You Make the Most of Realtor Email Lists Effectively

Customize Your Messages

Design emails that resonate directly with the recipient’s needs and interests. Use their name, reference their market, or mention recent achievements. Remember that personalized messages are more likely to be read and acted upon.

Segment Your List

Divide your list into segments based on location, specialty, or experience level. It allows you to create your messages more specifically, increasing the relevance and effectiveness of your campaigns.

Offer Value

Your emails should offer something valuable to the realtor. It could be market insights, helpful tools, or exclusive opportunities. Note that providing value builds trust and encourages engagement.

Follow Compliance Rules

Ensure your email practices comply with laws like CAN-SPAM or GDPR. Include an easy way for recipients to opt-out and respect their privacy. Thus, compliance not only avoids legal issues but also respects the professionals on your list.

Use a Clear Call-to-Action

Be clear about what you want the recipient to do next. Whether it’s visiting a website, scheduling a call, or downloading a guide, a clear call-to-action (CTA) increases the chances of engagement.

Monitor and Adjust

Track the performance of your emails. Look at open rates, click-through rates, and responses. Use this data to adjust your strategy, improve your messages, and better target your audience.

How to Build A Quality Real Estate Agent’s Email List

Here are a few steps showing you how to get a realtor email list —

How to Build A Quality Real Estate Agent

Set Clear Objectives

Set straightforward and achievable targets. Decide what you want from your email list. Are you looking to attract new subscribers, or do you want to engage more deeply with your current ones? Your goals might include:

  • Gaining 5,000 subscribers by year’s end.
  • Turning 100 leads into clients every quarter.
  • Increasing the number of people who open your emails by 5% monthly.
  • Breaking into a new segment of the real estate market.

Once you’ve pinpointed your aims, all your efforts should drive towards these outcomes.

Get Consent from Real Estate Subscribers

You can’t just send emails to every contact you’ve ever collected; that could be illegal and result in penalties under laws like the CAN-SPAM Act. You need to get explicit permission from people to join your list. 

Well, it means setting up a way for them to sign up, such as an opt-in form on your website or a sign-up link in the footer of your emails. Then, reach out to your existing contacts with a simple message and a link to your sign-up page.

If you need to expand your reach quickly, try a free realtor email list to tap into an existing database of real estate prospects. Just ensure that even these free lists comply with opt-in laws and regulations.

Choose an Email Service Provider (ESP)

For real estate professionals aiming for success, choosing the right email marketing tool is essential. Your personal email account can technically send mass emails, but you may hit sending limits or get flagged as spam. 

Dedicated email marketing software allows for quicker, more efficient sending. So, here’s what to look for in an email marketing service:

  • User-Friendly Email Creation

Find a service that offers a straightforward email builder with professional-looking templates. It will not only improve the appearance of your emails but also simplify the process of creating them. 

Plus, templates designed for real estate listings and newsletters can be a big time-saver.

  • Contact List Segmentation

Go for a service that lets you divide your email list into segments. It could be by location, age, family status, or the intended use of a property. Most importantly, segmentation allows you to send targeted, relevant messages to different groups with ease.

  • Email Customization

Choose a service that allows for personal touches in your emails. Personalizing your messages with details like the recipient’s name, city, or profession can make your communication feel more individualized and engaging.

  • Automated Messaging

Your email service should include automation features. It means sending out emails automatically based on actions like link clicks, email opens, property views, or website visits.

  • Detailed Analytics

To refine your email marketing strategies, you need a service with in-depth analytics. Understanding your email performance through data on delivery rates, open rates, and click-through rates helps you make smarter decisions. 

Also, look for A/B testing features to improve your email effectiveness continually.

Create a Landing Page

A sign-up page should have a clear purpose: to get visitors to provide their contact details in return for something valuable. The design should be simple, with no external links to distract from the sign-up button, which is there to encourage people to register.

Be clear about what subscribers will receive — whether it’s the latest updates on homes or a free report with a home valuation. Also, make sure visitors understand exactly what they’re getting.

To make your landing page effective —

  • Use a strong headline that clearly explains the benefit of subscribing.
  • Back up your headline with a supportive subheader.
  • Have a sign-up form that connects to your real estate CRM or email service provider, allowing you to collect emails easily.
  • Include a compelling image or video that highlights the benefits of joining your list.

Grow Your Email List

Every person who joins your email list is a potential customer. By sharing a direct link to your email sign-up page across various platforms, you can boost both traffic to your page and the number of sign-ups.

To spread the word about your email list, place your sign-up link —

  • Inside your email signature.
  • On your Facebook profile, for example.
  • In the social media accounts.
  • At the conclusion of your website’s content.
  • In your internet marketing.

Use your sign-up page to differentiate between freely available content and content that requires an email to access. For example, a real estate team might let you browse new listings but ask for your email to access a personalized “Market Watch” feature.

Consider creating in-depth content like guides or reports as a lead magnet to draw people in and exchange their emails for valuable information.

And if you’re looking to quickly boost your list, you might think about whether to buy a realtor email list that’s already filled with interested potential clients.

Organize Your Contacts and Launch Your Email Campaign

To communicate effectively, you must organize your email list into different groups. You can categorize your contacts based on —

  • Their unique needs — some might be looking to sell or rent, while others are interested in new property listings. This way, you can send relevant information to each person.
  • Their previous interactions with your business — like how often they open your emails or click on links. This helps in understanding their interest level and is a common tactic used by email marketers across industries.
  • Where you met them — this could be at open houses, industry events, or via social media.

By organizing your contacts, you can tailor your approach to each group. For instance, if someone has attended several of your events, you might reach out to see what topics they’re interested in or offer them special access to future events.

For active social media followers, you can ask them to share your posts. Those who enjoy your content are often happy to help spread the word.

And if you’re wondering how to get a list of pre-segmented real estate agents ready for campaigns, there are services and resources that can help.

Best Practices for Real Estate Email Campaigns

When setting up email campaigns for real estate, start with these essential steps —

  • Make sure every email allows recipients to unsubscribe and includes your physical office address to follow anti-spam regulations (and let’s hope they stay subscribed!).
  • Consistency is key in sending out emails, but it’s important not to overwhelm your subscribers. They should know when to expect your emails, whether that’s daily, weekly, or monthly. Stick to this timing without bombarding them with too many emails, or they might opt-out.
  • Schedule your emails to match the times your subscribers are most likely to read them. Avoid sending emails too early in the morning, too late at night, or during their busiest hours.
  • Simplify your emails by focusing on one clear call to action. Asking them to do too much at once, like viewing new listings, following social media, and reading a blog post, can be confusing. One clear action per email is more effective.

Once you’re comfortable with these practices, you can move on to more sophisticated strategies.

10 Ways to Make Your Email List Work As Hard As You Do

Once you’ve established your realtor email list, you must know how to utilize it effectively to keep your leads engaged and your services top-of-mind. Here are ten strategies to help you get the most from your email list —

10 Ways to Make Your Email List Work As Hard As You Do

1. Time Your Emails for Higher Engagement

Your prospects might not be ready to read emails at certain times, like early mornings. Test different times to send emails when your leads are less busy and more likely to engage. 

A survey was done by HubSpot on over 150 advertising and marketing professionals. 

Emails for Higher Engagement

The survey suggests sending emails from 9 AM to 3 PM EST on Tuesdays and on Mondays from 6 AM to 12 PM EST. Plus, you should avoid post-6 PM times on both days for better engagement.

2. Send Regular Newsletters

Update your contacts with the latest local real estate developments weekly so they’re quick to act on new listings. 

3. Use Analytics to Your Advantage

Track which emails are being opened and clicked on the most. This insight allows you to determine what content resonates with your audience, helping you create more effective future emails.

4. Provide Monthly Property Summaries

Share a roundup of the top-selling properties each month to help buyers and sellers make quicker, more informed decisions.

5. Update Contacts with Market Changes

Inform your list about changes that could affect property values, such as new business openings, tax changes, or new housing developments, to establish trust with your audience.

6. Special Occasion Personalized Emails

Sending personalized emails for special events such as birthdays and anniversaries can create a lasting emotional connection with prospects and improve your business relationships.

7. Develop Ready-to-Use Email Templates

Save time by creating templates for everyday communications like welcome messages, newsletters, property alerts, and open house invitations. This prevents you from writing each new email from the ground up.

8. Maintain a Balanced Email Schedule

Choose not only the right times to send emails but also a frequency that keeps you in your prospects’ minds without overwhelming them.

9. Strategic Follow-Up Emails

Keep in touch with people who have visited your website by using follow-up emails. Use analytics to understand their interests and remind them of the attractive deals you offer.

10. Include an Unsubscribe Option

Always provide a way for recipients to opt out of your emails, complying with regulations like the CAN-SPAM Act to avoid legal issues.

Is Buying Realtor Email Lists A Good Idea?

It might be tempting to buy a realtor email list to expand your contacts quickly, but this approach comes with a fair share of risks. Purchasing a list can seem like a shortcut to reach potential clients, saving you time and effort in marketing. 

However, there are several downsides to consider — 

Incorrect Address

One major issue is that email lists for sale often contain old or incorrect email addresses, which means your messages may not reach anyone, wasting your time and money.

Marked as Spam

Sending emails to people who haven’t shown interest in your services can lead to many marking your messages as spam.

Breaking Laws

Moreover, you could be breaking consent laws like CAN-SPAM and GDPR, which require explicit consent before you can send marketing emails.

Red Flag to Your IP Address

Using bought or rented lists can also harm your email deliverability and the reputation of your IP address. Anti-spam efforts include the use of honeypots and spam traps. 

A honeypot email address identifies the sender as a spammer if it is emailed. If you send messages to spam traps, you may be flagged as a spammer.

So, considering these risks and the potential harm to your reputation, it’s often more advantageous to cultivate your list of leads. Your email marketing success rate will increase if you build trust and relationships with interested individuals.


Realtor email lists are a must for you if you want to reach out to real estate experts easily. These lists let you reach out directly, which is great for selling, marketing, or finding new contacts. 

So, you need to make sure the lists are correct. Plus, try to follow the rules and use them wisely, such as writing personal messages, using CTA, knowing user intent, and more to get the best list out of all.

Looking to grow your real estate contacts? Try Swordfish AI for the best and most up-to-date realtor email lists. Get started on making better connections now!

arrowTry Swordfish Ai

Frequently Asked Questions

What is exactly a real estate database?

The real estate database software stores information about properties, such as homes, commercial spaces, manufactured homes, and storage facilities. This software includes a database that holds property information and a web application that allows users to access and manage this data.

What is a realtor email list?

A realtor email list is a collection of email addresses belonging to real estate professionals. These lists are used by businesses and individuals to contact realtors for various purposes, such as marketing, sales, networking, or recruitment.

Can you find real estate agents’ email addresses online?

Yes, it’s often possible to find a real estate agent’s contact information online with a simple Google search, provided you have enough details. Alternatively, you can look through an online directory of real estate agents to find contact information for agents and the firms they work for.

Can you search for a local real estate agent’s email address?

Yes, local real estate agents often have their contact details listed in public directories. Additionally, you can use lead generation tools to find up-to-date contact information, business profiles, and more for any real estate agent.

How fast can I buy a realtor email list?

The speed at which you can purchase a realtor email list depends on the provider. With Swordfish, you can gain access to their extensive database almost immediately after purchase. It allows you to start your outreach efforts right away.

Are realtor email lists legal to use?

Yes, realtor email lists are legal to use for outreach, provided they comply with applicable laws such as the CAN-SPAM Act in the U.S. It’s important to choose a reputable provider like Swordfish that’s strict to these regulations, ensuring the lists are obtained and used ethically.


Find leads and fuel your pipeline Prospector

Cookies are being used on our website. By continuing use of our site, we will assume you are happy with it.

Refresh Job Title
Add unique cell phone and email address data to your outbound team today

Talk to our data specialists to get started with a customized free trial.

hand-button arrow
hand-button arrow