Starting a new year is always upbeat, positive, and something to look forward to.
Except maybe, just maybe, if you are a Sales Development Rep (SDR) or Business Development Rep (BDR) and you have to make dozens of cold calls each day as part of your sales prospecting activities.
Back in 2016, SalesforLife.com created a comprehensive infographic for their article titled The Death Of Cold Calling: 16 Stats That Prove It. The infographic was readily named The Demise of Cold Calling, 16 Bone Chilling Stats.
These 16 eye-opening cold calling facts are as relevant today in 2022 as they were over five years ago.
Top 16 Cold Calling Facts for 2022
- Poor Conversion
- Conversation Engagement
- Sales Archetypes
- Jobs Obsolete
- Adding Value to the Buying Process
- Buying Decision
- No Responses
- Social Media Impacts Decision-Making Process
- First to Add Value
- Greater Engagement with Buyers
- Referrals Lead to Sales
- Personal Connections
- Unprepared to Answer Questions
- The Need for Case Studies
- Account-Based Marketing
- Multiple Touchpoints
How Can You Turn Sales Prospecting Cold Calls Into Warm Calls?
By using Swordfish AI to target and find a prospect’s contact information, such as their email address, direct dial phone number, or cell phone number.
Cover Image Licensed from: 123RF.com / Fizkes.