Here are the 5 Best Cold Email Marketing Tips for 2021:
1. Build Your Email Lists
This first tip comes from WordStream.com’s “5 Steps to Grow Your Small Business with Cold Email”.
As WordStream says, and I’m sure a lot of leading professionals know, before you can execute a cold outreach campaign, you need people to contact, right?
At this stage, make sure you target a focused customer person.
To define that, begin by summarizing the characteristics of your best customers. This will help increase the relevance of your cold emails and increase your odds of getting a response.
2. Writing the Emails
DigitalMarketer.com shared some insights with “What’s Working with Cold Email Right Now”.
One of the tips Digital Marketer mentions is to consider the target before you start writing your emails.
They don’t know you. They’re busy. So you must make your emails clear, specific and actionable. If you miss either of these three components, your open and reply rates will suffer.
3. Identify Decision Makers
Coschedule.com explains “Cold Email Marketing: Everything You Need to Know to Succeed”.
CoSchedule tip says that once you’ve come up with a list of businesses and companies, you need to identify decision makers at these companies.
Depending on why you’re cold emailing, this could be the CEO, CMO, CTO, or other executive-level decision makers at the organization.
In a lot of cases, you’ll find information about these decision makers on the “Team,” “Leadership,” or “About” page of the organization. You will also find this information on their LinkedIn page.
4. Establish Credibility
“Receive replies every time: 5 keys to response-producing cold emails” comes from Keap.com.
Keap says that another crucial aspect of an effective cold email that gets responses is credibility, proving that you’re someone worth talking to.
If you take a look at the typical spammy kind of cold email, you’ll notice that the sender rarely takes any time to establish who they are and why they’re worth your time. Instead, they simply end with a common salutation, the sender’s name, and the company name.
5. Keep it Short, Easy, and Actionable
“A Guide to Cold Emailing” is from HBR.org.
Harvard Business Review says you probably know this, but short emails are more likely to be read than long ones. And emails that request clear, specific action get a much higher response rate. Long-winded, rambling cold emails suck.
One of the best ways to keep things short and direct is to write the way you’d talk.
If you met this person at a cocktail party, you wouldn’t just walk up and start pitching them. You’d introduce yourself, say something nice, connect with them over a shared friend or interest, and then make a request that makes sense.
How to Maximize Your Cold Email Marketing?
Before you hit send on an effective cold email marketing campaign, you need to be sure you have the correct email addresses for the decision makers you are targeting for your email list.
Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses. Try Swordfish AI now.
Cover Image Licensed from: 123RF.com / Galina Peshkova.