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Everyone’s got ideas, right? But there’s a small group who actually make those ideas happen: we call them decision-makers. These guys aren’t just picking A over B; they’re figuring out the complicated options and choosing the best path.
That’s why everyone wants to talk with them. They’re the ones who can make things move forward. Nowadays, it’s super important to get a moment with them.
Why? Simple, they can help us close big deals. Regarding that, we’ll share some tips on how to get in front of decision makers and have a good time talking.
Let’s get started!
Why is Talking to the Decision Makers Important?
In many businesses, especially bigger ones, you often need to chat with the boss to sell something. They’re the ones who decide. And they earn more in these businesses than in smaller ones.
Also, nowadays, instead of just 1 or 2 people, about 7-8 coworkers in a small company have a say before buying something. Yes, it’s a longer wait.
And here’s a surprise: even if you’re not an online business, the internet still affects your sales. For some businesses, like those that make things or ship stuff, the internet has changed their sales by about 67%!
So, how to ask for a decision maker when there’s so much noise online and offline? How do you chat with the person who has the final say and let them know about your product?”
Well, we’ll show you tried and true along with creative ways to reach prospects and stand out in your outreach efforts.
11 Tips to Get in Front of Decision Makers
Here are the strategies on how to get in front of decision makers without much hassle —
1. Know Who’s Who
Quickly check the company’s website and LinkedIn. This helps you figure out who’s in charge and who else has a say in buying stuff. And if you spot anyone who might block you from reaching the boss, take note. We’ll get to that.
2. Do Your Homework
Remember, you’re not the only one trying to get their attention. So, before reaching out, make sure they’re the right fit. Look into things like how big their company is and how much they earn. When you talk to them, show them you’ve done your research.
3. Use Friends to Meet the Boss
A smart way to talk to the big players? Use friends you both know. If you don’t have a big name backing you up, mutual friends can help. They can vouch for you, making it easier to chat with the person in charge.
Start by checking LinkedIn for shared contacts. Maybe they’re the ones deciding what to buy.
Increase your online presence too. Offer cool deals or giveaways to get more folks on your page. And if you’ve got top-tier clients, just ask them. If they like what you do, they might know someone else who needs you.
4. Think Before You Speak
Before you reach out, know why they’d want to talk. It’s not about you or your product. It’s about them. Show them you understand their needs and can help.
Bad pitch:
“Hey, I checked out your site and have some ideas. Can we chat?” They probably won’t care.
Good pitch:
“Hi, I noticed you’re hiring salespeople. We’ve got a method that’s helped similar businesses find top-notch sellers. Before you hire, let’s talk about how we can help you find the best.” Now, that’s something they’d want to hear.
5. Talk Benefits, Not Features
When you’re trying to catch a decision-maker’s attention, highlight what they’ll gain. It’s not about your product right now; it’s about their problems. So, when you chat with them or even their assistant, discuss their issues.
By asking the right questions, they’ll think, “This person must have a solution for my problems.” And yes, you do. An in-depth look into product details won’t help much. When writing your message, keep it simple. Highlight the good stuff they’ll get, so they’re curious enough to read on.
6. Timing Matters
Here’s a tip: try reaching out in the early evening. Why? Top bosses are busy all day, and the junior staff usually head home by 6 PM. So, avoid disturbing their packed schedules. Call a bit later.
Once you’ve built a relationship, set up a short call or meeting. It’s more effective.
7. Pick the Right Channels
Know where your decision-makers hang out. Maybe it’s at industry events or business gatherings. If you can, speak at these events or even sponsor them. And don’t forget online. Specialized ads on popular social sites can help you reach the right people.
8. Win Over the Gatekeepers
Getting past the gatekeeper meaning you’re dealing with the people who usually keep people like you out. But remember, they’re just doing their job. They’re trained to filter out sales calls, but they also appreciate kindness and respect.
Win them over, and they can be your biggest advocates. Not just to reach the boss, but also to seal the deal and keep things smooth. Make friends with a gatekeeper, and you’ve got a teammate in your corner.
9. Leave Good Voicemail
When you leave a voicemail, usually one of three things happens: they miss it, they ignore it, or they return your call. If you dive straight into a sales pitch, they might just tune out.
So, here’s a tip on how to deal with gatekeepers at work and get your message heard. Before calling, maybe you’ve connected elsewhere, like on LinkedIn. Use that.
Speak casually, start with their name, and give a hint of something they’d want to know more about. Don’t bother mentioning your company unless it’s a name they’d recognize.
For instance: “Hey Jim, Bob here. We connected on LinkedIn recently. I spotted some job listings on your site. Not looking for myself, but I’ve got a suggestion you might like. Give me a ring at 123-456-7890. I’ll also shoot you an email with my details. Hope to chat soon, Jim. Cheers!”
10. Use a B2B Prospecting Tool
Swordfish AI is a tool designed to help you find contact details quickly and accurately. It holds a track record of providing 33%+ more cell phone numbers and 45%+ more accurate cell phone numbers than other leading providers.
Whether you’re looking for phone numbers or emails, Swordfish AI digs deep to get you the information you need. Simple to use and efficient, it’s a handy ally for anyone wanting to connect with decision makers in the business world.
Besides, you can take a loot at the best contact finding tools to diversify your prospecting toolkit.
Key Features Proving Swordfish AI as a B2B Prospecting Tool
Take a look what it has to offer —
Prospector Tool
Designed for bulk operations, the Prospector tool lets users create targeted dialing or email lists in seconds. With advanced filters, users can refine their search to pinpoint the exact leads they’re after.
Real-time Validation
Every piece of contact data is validated in real-time, ensuring that the information you receive is current and actionable.
Broad Reach
With access to unique cell phone data providers, Swordfish AI offers exclusive contact information that many other tools can’t match.
File Upload
Simply upload a CSV file, and Swordfish AI will fill in the missing gaps, providing missing cell phone numbers and emails in a matter of seconds.
Reverse Search
If you have partial information about a lead, you can input it into the system, and Swordfish AI will work its magic to find the complete contact details for you.
Try Swordfish Ai11. Knowing When to Move On
It’s tough to let go, especially when you’ve set your hopes on a deal. But recognizing when to step back from a potential client can save you time and boost your success. Your time matters.
Sometimes, it’s better to focus on other clients who are more likely to work with you. Remember, chasing a maybe won’t pay the bills. If you’ve tried reaching out around 7 times without success, it might be time to send a final email and move on.
Most importantly, stay positive and believe in yourself. Your mindset plays a big role in your results.
How to Connect with Key People on LinkedIn
LinkedIn can be a goldmine for networking with decision-makers. Here’s a straightforward guide —
- Personalize Your Request: Don’t just send a default message. Write a short note introducing yourself and briefly explain why you’re reaching out.
- Have Shared Connections: Before messaging, it’s good to have a few mutual connections. It makes your approach seem more genuine and less like spam.
- Stay Active: Share useful content or thoughts daily. When someone interacts with your post, it’s seen by their connections too. Also, engage with posts from others, especially those you want to connect with.
- Be Different: Consider sending a short personalized video message. Mention their name, introduce yourself, say something positive about their work, and thank them. Share this video link in your message.
In addition, learn how to find someone’s email on LinkedIn to make your connection more personal and effective.
Conclusion
Alright, let’s keep this simple on how to get in front of decision makers. While reaching decision-makers, you must think ahead and make the right moves. Those tips we discussed? Think of them as your playbook. And while you’re plotting your next move, don’t sideline Swordfish AI.
This tool can give you access to the top bosses conatcts. So, as you step onto this playing field, remember to be strategic, use the insights we shared, and let Swordfish AI guide you. It’s a big world out there, but with the right approach, you’ve got this.
FAQs
Do CEOs make the final decision?
Yes, CEOs play a pivotal role in decision-making. They prioritize key aspects like managing finances and aligning the right people. They also recognize factors they can’t control.
What’s a decision maker?
It’s someone in a company who has the power to say “yes” or “no” to buying something.
Is it tough to talk to these people?
Yes, sometimes. They often have assistants or other staff who make sure they’re not bothered without a good reason.
Who usually makes decisions in a company?
Anyone with the authority to choose or buy can be a decision maker. They’re often looking for ways to solve problems and might be responsible for buying things for different departments.
