Sales representatives need people to have quality conversations with (sometimes multiple times) before a buying decision is made by a prospect. In order to speed up the sales cycle, reps need sales leads.
Here are 6 Strategies Sales Reps Can Use to Generate Leads Quickly in 2021:
1. Targeted Campaigns in Social Media
Social media are great channels to create a relationship with potential customers (Linkedin, Facebook, Twitter, Instagram, YouTube, and others).
In businesses where the sales process is complex, it’s ideal to invest in acquisition and engagement actions.
You can do this through traffic campaigns to relatable content, or engagement campaigns to generate a discussion around your product or service.
This strategy to generate leads quickly for sales reps came from Pipz.com’’s “The 7 Best Ways to Generate Sales Qualified Leads for Your Business”.
2. List Building
To generate better sales leads, you need to take a targeted approach.
If you’re running an email marketing campaign, it’s better to send out an email to 10 people who have a high interest in your product, rather than 100 people who only have a slight interest
List building takes effort, but it can save time in the long run.
Rather than reaching out to every person you come across, you’ll spend your energy on talking only to the qualified leads you’ve collected.
TaskDrive.com shared “How to Generate More Sales Leads [Proven Ways]”.
3. Send Cold Emails
Make sure to customize your cold emails and personalize them using merge tags.
Merge tags allow you to replace the first name or company name in each email so each email you send looks completely personalized to each lead.
A targeted, personalized email is more likely to get a response from the recipient.
This tip to generate leads for sales reps came from RollWorks.com’s “B2B Sales Leads: The 32 Best Ways to Generate More Leads”.
4. Content Marketing, High Value Content
Prospects crave content that’s engaging, original and useful.
If you create white papers, e-books, infographics, slide presentations and other high-value content assets, you’ll increase the credibility of your brand and attract attention.
Attention that may well convert into your next great customer!
StraightNorth.com shared “How To Generate Sales Leads”.
Facebook Lead Ads, Facebook Groups, and Facebook Live videos are three great ways to attract more leads to your business.
Whether that means investing in some pay-per-click ads or sharing your content in niche Groups, you can reach potential decision-makers and fill your pipeline.
Ken McDonald shared “20 Smart Ways to Generate More B2B Sales Leads” on VisitorQueue.com.
I’ve saved the best for last.
LinkedIn is the number one tool for individual salespeople looking to generate their own leads for B2B selling.
So long as your target market is on LinkedIn, you should be on LinkedIn.
In some ways, this is similar to cold email, but you’ll typically need to be a bit ‘softer’ in your approach. Connection requests can include a small message so make sure to tell people why you’re connecting.
This lead gen strategy came from MailShake.com’s “How to Generate Leads Yourself as a Sales Rep (3 Can’t-Fail Tactics)”.
How Will Your Sales Reps Use the Top 6 Strategies to Generate Leads Quickly in 2021?
Pro Sales Rep Tip: Before you start your lead generation campaign, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach.
Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.
Cover Image Licensed from: 123RF.com / Artur Szczybylo.