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Demandbase is a top tool for Account-Based Marketing (ABM) Software. It has a special Go-to-Market (GTM) platform, Demandbase One™.
The tool was launched with a vision to revolutionize B2B marketing and sales. Its standout feature is integrating user data with AI, providing unparalleled account intelligence.
Now, Demandbase’s appeal lies in its ability to offer precise targeting and engagement with the proper accounts at the right time. This makes it a favorite among businesses seeking efficient and effective marketing strategies.
In this Demandbase review, we’ll tell you where it excels, how it helps B2B companies, and why businesses might want to try other options.
Let’s get started, then.
Demandbase: A Quick Overview
Demandbase was founded in 2006 by Chris Golec. Since then it has evolved from a consulting practice into a leader in transforming how B2B companies identify, reach, and convert new customers online. Through the use of technology, Golec attempted to change B2B marketing and sales.
The tool acts as a leader in Account-Based Marketing (ABM) and Go-To-Market (GTM) solutions for B2B companies. It uses artificial intelligence together with a large collection of B2B data. This helps companies find and connect with important accounts more effectively.
This platform is known for its AI-powered account intelligence. It combines a user’s data with Demandbase’s data. It offers precise targeting and engagement plans.
Putting it in place involves studying customer behavior and intent. This enables more targeted marketing and sales efforts. It has some useful benefits. For example- better-targeting accuracy, improved marketing ROI, and smoother sales processes.
Key Features of Demandbase
Demandbase offers a suite of features designed to improve B2B marketing and sales efforts. They are:
ABM/ABX (Account-Based Marketing/Experience)
Alt: ABM/ABX
The feature provides a comprehensive view of an account by merging a company’s internal data with external data, utilizing artificial intelligence. This integration helps in identifying, connecting with, closing sales from, and monitoring key accounts, streamlining the entire go-to-market strategy.
Sales Intelligence
Demandbase offers you insights into in-market buying groups and accounts. It increases the ability of account executives and sales representatives to close more deals.
Buying Intent
With over a trillion third-party intent signals per month, this feature identifies high-intent accounts and buying groups. You can customize industry-specific signals from over 400,000 keywords, pinpointing buying signals.
Predictive Analytics
Demandbase’s Predictive Analytics is a key component of their AI-driven Go-to-Market platform. This tool uses AI and predictive models to identify and target the most promising accounts and buying groups.
It scores these entities based on a combination of fit, intent, and engagement across various channels, including the web, email, marketing automation, and CRM systems..
Advertising
Demandbase’s B2B DSP (Demand-Side Platform) focuses on eliminating wasted ad spend by targeting accounts and buying groups likely to buy. It supports ads on various platforms, including display, native, video, and connected TV.
Personalization
This feature enables the customization of website experiences by account, audience, stage, and more. It accurately identifies website visitors and customizes content to their specific characteristics like location and industry.
Orchestration
This feature focuses on automating tasks for account-based work. It organizes ads, direct mail, sales outreach, and more.
The tool also uses account-level, buying group-level, and individual-level automation. This saves time and builds more sales pipeline with fewer resources.
Analytics
Demandbase’s analytics feature tracks engagement across accounts and buying groups, offering insights into each step of their unique journeys. This feature moves beyond traditional lead-based analytics. It offers you more relevant and actionable data.
B2B Data
This feature increases the value of apps and systems by injecting Demandbase’s B2B data. It offers access to Account Intelligence through APIs, cloud delivery, or flat files.
Pros of Using Demandbase
- Offers a complete suite of tools for Account-Based Marketing and Experience.
- Utilizes AI for precise targeting of accounts and buying groups.
- Simplifies identifying in-market accounts with advanced analytics.
- Emphasizes operational flexibility and transparency, fostering trust and scalability.
- Provides a specialized B2B advertising platform, avoiding consumer ad tech inefficiencies.
Cons of Using Demandbase
- Demandbase’s extensive ABM and ABX tools can be complex and potentially overwhelming for new users or small businesses.
Demandbase User Experience
We’ve surveyed user feedback and reviews of Demandbase and noted their genuine experiences and thoughts. Here’s what they’ve shared about using the platform:
Streamlined Collaboration
Users frequently mentioned how Demandbase has improvised their team’s collaboration. With real-time data and insights readily available, teams now can share more understanding and alignment around common goals.
Empowered Decision-Making
With Demandbase, users feel more confident in their decision-making. The platform’s predictive analytics and AI-driven insights mean they’re no longer shooting in the dark but making informed choices based on solid data.
Time-Efficient Operations
Many users have expressed relief at how much time they’ve saved by using Demandbase in their workflow. It’s not just about doing less work but about doing more of what matters.
Enhanced Personalization
Users are amazed with the ability to create highly personalized web experiences. They’ve seen increased engagement and conversions as Demandbase allows you to address the visitor with their account name. They credit this success to Demandbase enabling customized content and interactions.
Demandbase Support for Users
Demandbase’s support is fully personalized just for you. It makes sure that your experience is as smooth as possible:
- Personalized and Responsive Support: Demandbase’s assistance is remarkably personalized and responsive. You can expect solutions customized to your unique needs, ensuring a smoother, more efficient experience.
- Proactive Problem-Solving: You’ll appreciate the proactive approach of the support team. They predict and solve possible problems reducing your downtime to a minimum. It keeps your workflow running smoothly.
- Continuous Learning Resources: Demandbase offers a vastlearning resources. It makes sure that you have access to all the knowledge you need to use the platform smoothly.
Demandbase Pricing
So, how much does Demandbase cost? Remember, each tier of Demandbase includes various features. Their prices vary based on the package and additional services chosen, but you have to contact the sales team. Here’s a structured overview of Demandbase cost:
1. Professional Tier
Features: The Professional tier of Demandbase offers an ABX platform, sales intelligence, advertising capabilities, B2B data, partner integrations, and SSO (Single Sign-On) support. Additionally, there are options for add-on modules.
Best Suited For: This tier is ideal for businesses that need basic Go-To-Market (GTM) tools. It provides essential features for companies looking to start with ABM and ABX strategies.
2. Enterprise Tier
Features: The Enterprise tier includes all the features of the Professional tier, with the addition of advanced automation and enhanced B2B data. It also offers additional support options and the availability of add-on modules.
Best Suited For: This tier is tailored for businesses seeking advanced GTM automation. It’s suitable for companies that have outgrown the basic GTM tools and are looking for more sophisticated and automated solutions.
3. Elite Tier
Features: The Elite tier encompasses all the features of the Enterprise tier, offering a complete GTM solution. It provides additional data integrity and support features, along with the availability of add-on modules.
Best Suited For: This tier is designed for experienced enterprises requiring comprehensive GTM solutions. It’s ideal for large-scale businesses that need a full suite of advanced tools and features for extensive GTM strategies.
Our Review: Is Demandbase the Right Tool for Your Business?
We’ve noticed that Demandbase offers smooth collaboration between team and decision-making tools to make data-driven decision and execute goals. It’s great for aligning sales and marketing, with AI and predictive analytics aiding strategic choices.
However, the learning curve might be challenging for some as it’s overwhelmed with features. And the pricing isn’t clearly mentioned. It’s quote based.
Plus, we’ve also found that its personalization and automation features can remarkably increase efficiency and customer engagement. But for smaller businesses, these advanced tools might be more than what’s needed.
In exploring user feedback, we’ve seen that Demandbase can transform marketing strategies. Yet, it’s important to weigh its comprehensive tools with other alternatives to make sure it’s the right fit for your business.
Best Alternatives to Demandbase
There are a few Demandbase alternatives that might suit your needs the best. Let’s check out the details of Demandbase vs competitors below.
1. Swordfish AI
Swordfish stands out as a superior choice to Clearbit in certain scenarios, offering a range of unique advantages. How? The tool has an extensive database with over 3.5 billion data profiles. You can be rest assured to find any person and connect from this massive database.
Plus, you’ll get a unique cell phone number with a proprietary cell phone verification system tools to ensure you have the right person over the phone. This is what makes Swordfish one of the best choices for cold calling.
Besides that, Swordfish seamlessly integrates with Bombora — a powerful marketing tool that offers insights into people’s interests. This valuable information can be used to improve your outreach and marketing efforts effectively.
One more notable feature isits Chrome Extension. This simplifies the process of finding contact details from various websites and social media platforms, including Facebook, LinkedIn, and Twitter.
And last but not the least,. Swordfish excels in reverse search functionality. It allows you to get contact details with minimal initial information.
Swordfish vs Demandbase: A Quick Comparison Table
If you are looking for a tool to help you with sales or recruitment, you are in the right place. Swordfish and Demandbase are two popular tools that offer different features and benefits. Here is a quick comparison table of their features:
|
Features |
Swordfish AI | Demandbase |
|
Products |
Chrome Extension, prospector, File Upload, Reverse search, API, Bombora | Demandbase One™, ABM/ABX, sales intelligence, buying intent, predictive analytics, etc. |
|
Integrations |
Integrates with Zapier, Salesforce, Salesloft, Pipedrive, HubSpot, etc. | Integrates with Salesforce, Marketo, HubSpot, Oracle Eloqua, Adobe Experience Cloud, Google Analytics, and more |
| Targeted Marketing | Email marketing, Social Selling, Text Marketing, Buyer Intent Data |
ABM, ABX, Personalized Online Ads |
| Focus | Direct Contact Data Retrieval (Sales/Recruitment) |
Broad ABM/ABX Tools (Large-Scale Marketing/Sales) |
| Unique Selling Point | Proprietary Cell Phone Verification with Real-Time Validation |
Leading ABM Software for Account Engagement |
Try Swordfish Ai2. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn. It was launched in 2014 as a standalone product after being part of LinkedIn Premium for a few years.
The tool has over 61M+ accounts, according to its website. It helps sellers find and engage with the right prospects and build relationships using LinkedIn’s data and insights.
LinkedIn Sales Navigator offers features such as advanced search, CRM integrations, buyer intent, relationship explorer, and more to help sellers develop winning sales habits and grow their sales funnel. The tool competes with other sales intelligence tools, such as Demandbase.
LinkedIn Sales Navigator vs Demandbase: A Quick Comparison Table
These are the important differences between Sales Navigator and Demandbase. Make sure to read them before deciding on a particular tool:
|
Features |
LinkedIn Sales Navigator | Demandbase |
|
Core Offering |
Sales intelligence software, excelling in advanced search, filters, and data accuracy | Offers ABM/ABX, B2B Advertising, B2B Data, and Sales Intelligence. |
|
Data Source |
LinkedIn Sales Navigator uses LinkedIn’s network for sales intelligence. |
Demandbase uses AI and third-party intent signals for account-based insights. |
| Integration with CRM | Integrates with CRM tools such as Salesforce, HubSpot, Microsoft Dynamics, and more |
Integrates with CRM tools such as Salesforce, Marketo, HubSpot, Oracle Eloqua, Adobe Experience Cloud, Google Analytics, and more |
| Focus Area | Sales Navigator is more focused on individual prospecting and relationship building |
Demandbase emphasizes broader account-based marketing and sales strategies. |
3. Clearbit
Clearbit is a data enrichment product that was founded in 2015. It processes over 500 million record enrichments monthly and boasts a user base of over 400,000, including over 1,500 business customers. These users rely on Clearbit for a deeper understanding of their customers.
Its primary offering is a data enrichment product that automatically updates sales records with verified company and contact data. The tool aims to provide better insights into prospects and integrates with numerous tools.
It’s important to remember that Clearbit specializes in enriching sales records with comprehensive data. On the other hand, Demandbase offers a broader suite of solutions targeting sales and marketing integration.
Clearbit vs Demandbase: A Quick Comparison Table
Both Clearbit and Demandbase are two tools that help B2B companies with data intelligence, sales, and marketing. However, they differ in some key margins and features. Here’s a quick comparison table to show that.
|
Features |
Clearbit | Demandbase |
|
Primary Offering |
Data enrichment product for sales records | Account Intelligence, ABX, sales and marketing integration |
|
Scope of Services |
Clearbit provides specific tools for contact data and intent analysis |
Demandbase offers a more comprehensive suite of ABM and ABX tools for a unified go-to-market strategy. |
| Integrations | Salesforce, G Suite, Outlook, HubSpot, Marketo, Zapier, Segment, Tray |
Solutions integrated across advertising, ABX, sales, and various systems |
| Target Audience | Clearbit is customized for sales and marketing teams within B2B companies that use HubSpot. |
Demandbase help businesses to implement account-based marketing and sales across various industries. |
4. LeadGenius
LeadGenius is a B2B sales intelligence company that was founded in 2011. It’s known for using AI and human computation to identify targeted sales leads.
The company’s technology scrapes various data sources, including websites, business directories, and credit data, to train its machine learning system.
The tool customizes its services to the specific needs of each business. This ensures that more relevant and actionable information is provided to its users. LeadGenius puts more focus on bespoke data services and data offerings.
It’s important to note that both LeadGenius and Demandbase work for B2B markets. They use customized tools and data-based methods to help businesses grow. However, Demandbase offers a broader suite of solutions.
LeadGenius vs Demandbase: A Quick Comparison Table
Demandbase and LeadGenius offer specialized B2B solutions, each with unique features catering to different market needs.
|
Feature |
LeadGenius | Demandbase |
|
Primary Offering |
Sales intelligence, marketing automation | Account Intelligence, ABX, sales and marketing integration |
|
Specialization |
AI and human computation for targeted sales leads | Integration across advertising, ABX, sales, and various systems |
| Data Approach | LeadGenius emphasizes precision and bespoke data customized to individual business needs |
Demandbase focuses on AI-driven, account-based insights for B2B marketing and sales. |
| Integrations | Integrates with LinkedIn, Outreach, HubSpot, SalesForce |
Integrates with Salesforce, Marketo, HubSpot, Oracle Eloqua, Adobe Experience Cloud, Google Analytics, and more |
| Use Cases | LeadGenius is tailored for teams requiring highly specific data for targeted outreach. |
Demandbase caters to businesses seeking comprehensive account-based marketing and sales solutions. |
Conclusion
Considering Demandbase pricing, it’s clear that this platform is a valuable investment for businesses focused on Account-Based Marketing and B2B strategies.
So, is Demandbase worth it? It offers a range of features, including AI-driven analytics and CRM integration, ideal for marketers and sales professionals. While free options provide a taste of its capabilities, the full benefits are unlocked with paid plans.
Therefore, it’s important to weigh Demandbase’s pricing against your business needs. Comparing it with other options in the market is a smart move to ensure you pick a solution that fits both your business goals and budget.
However, if you’re looking for a wider range of contact details, consider giving Swordfish AI a shot. It provides extensive data, including phone numbers, making it an adaptable option for more in-depth prospecting
FAQs
What is Demandbase?
Demandbase is a comprehensive B2B go-to-market suite. It offers solutions like Account-Based Marketing (ABM), Account-Based Experience (ABX), sales intelligence, and predictive analytics to increase sales and marketing integration.
Is Demandbase Free?
Demandbase introduces ‘Account ID Free Edition,’ a part of their pricing plan, offering basic account identification at no cost. This feature provides B2B companies with insights into their unknown web traffic, establishing a new standard in web visitor tracking. For more comprehensive features, Demandbase offers various paid plans.
Can Demandbase integrate with existing CRM systems?
Yes, Demandbase integrates with various CRM systems. It evaluates the workflow between marketing and sales teams.
Is Demandbase suitable for small businesses?
Demandbase is generally more suited for medium to large businesses due to its comprehensive suite of tools and focus on account intelligence for larger-scale operations.
How does Demandbase differ from traditional marketing platforms?
Unlike traditional marketing platforms, Demandbase focuses on account-based strategies, providing targeted, data-driven solutions specifically designed for B2B marketing and sales alignment.
