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Commercial Leads: Top 15 Tips to Transform Your Business

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April 22, 2024 Sales Lead Gen, Sales Leads
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commercial leads

Commercial leads are potential opportunities in the commercial real estate market, where businesses or investors show interest in buying, selling, or leasing properties. 

Well, they are like keys that unlock the door to successful deals in this sector. And, that’s why finding good leads is a big challenge too. It’s because many people spend a lot of time and effort but often miss out on the best opportunities. 

The trick to overcoming this is to use smart methods and tools that help you find the right leads quickly and easily. That’s where you need Swordfish AI.

In this article, you’ll learn simple and effective tips to generate commercial leads. You’ll see how Swordfish AI helps you as well to find better leads without wasting time, so you can focus on making successful real estate deals.

Let’s buckle up!

What Are Commercial Leads?

Commercial leads are people or businesses that want to be part of a deal in commercial real estate. This means they could be investors wanting to buy buildings, companies looking for places to rent, owners wanting to sell their commercial spaces, or businesses needing a good spot for their work. 

These leads are important because they show who is interested in making a real estate transaction. 

Whether it’s buying, selling, or renting commercial properties, these leads help connect the right people to the right opportunities. They are essential for you if you’re involved in the commercial real estate market, helping to start and complete deals.

How Do Commercial Leads Work?

Commercial leads are all about finding people or businesses interested in buying, selling, or renting commercial property. This process starts with spotting those who might want to make a deal. 

Well, you can find them in many ways, like online ads, going to events, or getting tips from friends. Once you know who they are, you talk to them in a way that meets their needs, sharing helpful information about properties. 

Also, it helps build a good relationship with them. Over time, you help them understand their options and make decisions. 

This way, they move closer to doing a deal, whether it’s buying a new office space or renting out their property.

Who Needs Commercial Leads?

Many people in the commercial real estate world need the list of commercial leads to do their jobs well. Here’s who they are and why they need these leads:

Who Needs Commercial Leads

  • Real Estate Agents and Brokers: They look for leads to find more properties to sell or rent. It helps them grow their business and make more deals.
  • Investors: These folks want leads to find good places to put their money. They look for properties that can make them a profit over time.
  • Developers: Well, developers use leads to find land or old buildings they can turn into something new and valuable, like shopping centers or apartments.
  • Property Managers: They need leads to find businesses or people who want to rent spaces. Keeping buildings full is their main goal.
  • Marketing Specialists in Real Estate: These specialists look for leads to understand what kinds of properties people want. It enables them to create ads that attract buyers or renters.
  • Real Estate Consultants: The experts need leads to give the best advice to their clients. They help clients choose the right property to buy, sell, or invest in.

15 Amazing Ways to Generate Commercial Leads

15 Amazing Ways to Generate Commercial Leads

To find top commercial leads, you need to focus on some steps and need a good commercial lead provider. 

First, make your presence strong on social media like LinkedIn and Instagram to attract attention. Attend local networking events to connect with potential clients face-to-face. 

You can use email marketing to send personalized property updates to interested people. Also, keep your website easy to navigate and full of useful information. Now let’s see in detail how to actually generate them:

1. Use Swordfish AI: Get the Best Commercial Leads

Swordfish-AI

Swordfish AI is amazing for commercial leads, offering proper access to decision-maker contact data. It actually includes cell phone numbers and emails, not found elsewhere. 

Well, trusted by over 50,000 sales and recruitment professionals, Swordfish AI highlights the highest accuracy and match rates in the industry.

Furthermore, the suite of tools here, including a Chrome Extension and Prospector, empowers you to supercharge your sales workflow by finding and validating leads in real time.

Now let’s see how Swordfish AI helps in generating good commercial leads:

  • Unmatched Data Accuracy

Swordfish AI stands out by providing 33% more cell phone numbers and 45% more accurate data than competitors. The superior accuracy makes sure that commercial teams can reach decision-makers directly.

Plus, it increases the chances of converting leads. Real-time line connectivity validation also guarantees that the contact information is current, making outreach efforts more effective.

  • Complete Contact Data

With access to over 3.5 billion contact data profiles, Swordfish AI fills in the gaps in your CRM, ensuring no potential lead is missed. By utilizing unique cell phone data providers and offering real-time validation, Swordfish ensures the contact information is accurate and up-to-date. 

The database is excellent for generating high-quality commercial leads.

  • Efficient Lead Generation Tools 

Swordfish AI’s Prospector tool allows you to create targeted dialing and email lists of commercial leads in seconds. Advanced filters and suppression features enable precise lead generation, ensuring the leads are relevant to your business needs. This efficiency in generating leads fuels the sales flow and saves valuable time.

  • Chrome Extension for Easy Access

The Chrome Extension by Swordfish AI provides instant access to contact information across various platforms like LinkedIn, Twitter, and Facebook. This easy access to verified data simplifies finding and connecting with potential leads.

  • Intent Data Integration 

Swordfish AI integrates with Bombora® Intent Data to identify businesses actively seeking your products. The powerful feature allows you to prioritize leads that are more likely to convert, optimizing your sales efforts. 

You can shape your approach by focusing on prospects with a demonstrated interest in your offerings.

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2. Social Media Marketing

Share pictures and videos of commercial properties on sites like LinkedIn, Facebook, and Instagram. You can show a video tour of a building on Instagram to get people interested or put up information about the property market on LinkedIn to catch the eye of investors. 

Moreover, keeping your page updated often will keep people coming back and might make them visit your website, too.

3. Content Marketing

Write and share posts, pictures, and videos that answer what people want to know about commercial real estate. 

For example, writing a post called “10 Things to Check Before Investing in Commercial Real Estate” can help people who want to invest and make them see you as someone who knows a lot about real estate.

4. SEO Optimization

Help people find your website on Google by using specific phrases they search for. Including terms like “commercial real estate in [Your City]” makes it more likely for investors searching in your area to stumble upon your site. 

The strategy for your site’s visibility draws in more visitors interested in what you offer in the real estate market.

5. Email Marketing

Send emails to people you know with news about new properties for sale, what’s happening in the market, and tips for investing. You could send an email every month with information about the best properties to buy and advice on making good investment choices.

6. Networking Events

Go to or organize meetings where you can talk to people interested in buying or selling commercial properties. 

You could hold a talk about how to invest in commercial real estate, which could bring together investors and people wanting to sell their properties. It enables you to meet new clients.

7. Referral Programs

Ask people who’ve bought from you to recommend your services to others. Give them something nice, like a $100 gift card, if their referral leads to a sale. 

The process encourages your clients to talk about your business. Plus, it helps you find new customers. This is a simple way to grow your network by using the good experiences of your current clients.

8. Paid Advertising

Use online ads to target people looking for commercial real estate. For instance, create ads on Facebook aimed at small business owners in your area, showing them the office spaces you have. 

It will put your properties in front of the exact people who are most likely to be interested. Also, it’ll be easier to find potential buyers or renters.

9. Cold Calling

Research to find businesses or investors who might need new properties. Then, call them with a clear and friendly message about how you can help. 

For instance, if a local business got a grant to grow, you could offer to find them a larger office. The direct approach can quickly lead to new opportunities.

10. Direct Mail

Send physical mail, like postcards or flyers, to your target market. A campaign could involve sending postcards to restaurant owners. It highlights available spaces perfect for dining and kitchens too. 

This method gets your properties noticed by potential clients in a personal and direct way, which can stand out these days.

11. Virtual Tours

Create online tours of your properties, using videos that show every angle. Place these tours on your website and social media to let potential buyers check out spaces without having to be there in person. 

For example, a detailed video tour of a commercial space can spark interest and draw in buyers who are looking for exactly what you’re offering.

12. Webinars and Workshops

Offer online sessions about investing in commercial real estate or managing properties. Hosting a webinar on the advantages of commercial investments can draw in people interested in putting their money into real estate. 

It’s an effective way to share your expertise and connect with potential investors looking for guidance and opportunities.

13. Partnerships

Team up with local businesses, banks, and law firms to share leads. For example, creating a partnership with a local bank could allow you to offer exclusive real estate opportunities to their wealthy clients. 

The strategy benefits both parties by expanding your client base and providing added value to the bank’s services.

14. Listing Sites 

Use websites that list commercial properties to show off what you have. Putting your properties on sites like LoopNet or CREXi helps more people see them. 

This way, investors and businesses searching for places can find your listings easily. It’s a good method to get your properties noticed by many people who are interested in buying or renting spaces.

15. Market Analysis Reports

Last but not least, publish and share detailed market analysis reports to showcase your expertise and attract leads interested in market insights. 

For example, a quarterly report on commercial real estate trends in your area can be a valuable resource for investors.

The Bottom Line

To wrap up, we can say that getting commercial leads is about mixing tech, talking to people, and knowing the market well. Using different ways to find leads helps real estate pros get more clients and do better in a tough market. 

It’s all about knowing what your clients want and giving them just that. This builds strong, lasting relationships and helps your business grow. Remember, every client is different, so listen to them and respond with what they need. 

If you’re looking to up your game in finding commercial leads, check out Swordfish. It’s a tool that can help you step up, find the right leads, and grow your business. Give Swordfish a try and see how it can change the game for you.

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FAQs

What information do commercial leads provide?

They typically share their property preferences, budget, desired location, and contact details. The information helps match them with suitable commercial real estate opportunities.

How do I qualify commercial leads?

Qualify leads by discussing their property needs, budget, buying timeline, and decision-making process. It helps determine their seriousness and compatibility with your listings.

How do I convert commercial leads into deals?

Convert leads by understanding their specific needs. You can offer solutions that meet those needs, negotiate agreeable terms, and build a positive relationship throughout the transaction process.

Related Post: 

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