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10 Best Real Estate Leads for Agents to Quickly Increase Your Client Base

May 5, 2024 Real Estate

Best real estate leads for agents

Finding good real estate leads can be tough. Many agents waste time looking through MLS listings and county records, or they end up calling numbers that aren’t in use anymore. It’s also hard to be the first to talk to owners of expired listings. 

To solve these issues, we’ve carefully reviewed several companies and chosen the top 10 that offer the best real estate leads for agents. These companies make it easier to directly connect with active, potential buyers. 

Keep reading to learn how these carefully chosen companies can change the way you work and help you sell more.

Quick List of Top Real Estate Lead Generation Companies

Here are brief descriptions of the key features offered by some popular real estate lead generation companies:

  • Swordfish AI: Best for quickly verifying and updating real estate lead data.
  • BoldLeads: Best for exclusive lead generation through customized advertising campaigns.
  • Market Leader: Best for guaranteed lead volume with comprehensive CRM integration.
  • Zillow Premier Agent: Best for high visibility on the largest real estate marketplace.
  • SmartZip: Best for predictive analytics targeting potential home sellers.
  • CINC: Best for full-service lead generation and management for teams.
  • Zurple: Best for automated behavioral marketing that engages leads intelligently.
  • zBuyer: Best for generating both buyer and seller leads effectively.
  • Offrs: Best for utilizing artificial intelligence to predict future listings.
  •  Real Geeks: Best for easy-to-use real estate websites and CRM systems.

Best Real Estate Lead Generation Websites: Comparison Chart

When selecting platforms to buy real estate leads, it’s important to compare the features and benefits each offers to find the best fit for your needs. Here’s a comparative table highlighting the features of ten popular lead generation platforms:


  Lead Verification

Contact Accuracy

CRM Integration

  Advanced real-time data verification

  Advanced real-time data verification

  Salesforce and other industry-standard tools

  Basic contact information validation

  Basic contact information validation

  Integrates with Zapeir and Hubspot

  Standard contact info checks

  Standard contact info checks

Integration with its proprietary CRM

  Basic lead information confirmation

  Basic lead information confirmation

  Integrates with Zillow's CRM

  No specific verification

  No specific verification

  Strong CRM system built into its platform

  Routine lead quality checks

  Routine lead quality checks

  Extensive CRM integration

  Basic verification processes

  Basic verification processes

  Zurple's own CRM integration

  General information validation

  General information validation

  Lacks native CRM integration

  No direct verification

  No direct verification

  integrates with various CRM systems

  Basic verification of lead details

  Basic verification of lead details

  Full integration with Real Geeks' own CRM

Top 10 Real Estate Lead Generation Companies: Essential Tools for Every Agent

In this section of the top 10 real estate lead generation companies, we’ve carefully selected the best tools based on key factors. Our selection process involved evaluating user reviews, effectiveness in lead conversion, ease of use, and cost-effectiveness to provide every agent with top-notch resources. 

Let’s see what are the 10 best real estate lead generation companies:

1. Swordfish AI


Swordfish AI is a leading real estate lead generation company, trusted by professionals to speed up their contact discovery, especially for phone numbers and emails. It’s known for a 33% increase in cell phone discovery and 45% higher accuracy than its competitors. 

With real-time data verification, you can rely on the precision and relevance of the information it provides. Its vast database, encompassing 3.5 billion profiles, allows for quick and easy contact retrieval. 

Integrated seamlessly with a Chrome extension, Swordfish AI simplifies pulling data from platforms like LinkedIn, making it incredibly efficient for filling gaps in your CRM. 

About Swordfish AI

  • Founding Team: Ben Argeband
  • Founding Year: 2015 
  • Company Size: 11 to 50 employees

Features of Swordfish AI

Let’s look into the comprehensive discussion of Swordfish’s key features:



The Prospector allows you to quickly identify potential real estate leads by accessing comprehensive contact details. It helps you quickly build a list of viable prospects, saving you time and enhancing your outreach efficiency.

Chrome Extension


Seamlessly integrated into your web browser, the Chrome Extension lets you effortlessly gather contact information as you browse online. It’s invaluable for capturing leads directly from websites and platforms like LinkedIn, simplifying your lead generation efforts.

File Upload


By uploading a file, you can enrich your existing lists with updated contact details provided by Swordfish AI. This File Upload feature ensures that you always have the most accurate and complete information available, improving the effectiveness of your follow-up and engagement strategies.

Reverse Search


Use the Reverse Search feature to build on the limited information you might have about a potential lead. It’s particularly useful for reconnecting with past clients or expanding your network when you only have a small amount of initial data.

API Integration

Swordfish AI API Integration

Integrate Swordfish AI directly with your CRM or other sales tools via API. This integration keeps your lead data synchronized and up-to-date, ensuring seamless operation across all your sales platforms and enhancing your workflow.

Bombora Intent Data

Swordfish AI Bombora Intent Data

Take advantage of Bombora Intent Data to find out which prospects are actively seeking real estate services related to your offerings. This targeted insight helps you prioritize high-intent leads, allowing you to focus your efforts where they are most likely to convert.

Best Use Cases of Swordfish AI

Here are some of the best use cases for Swordfish AI in the real estate sector:

  • Enhanced Lead Profiling: Swordfish AI builds detailed profiles of potential clients using data from social media, online behavior, and public records for targeted interactions.
  • Automated Lead Scoring: Agents can prioritize promising leads thanks to AI algorithms that score potential clients based on engagement levels and demographic data.
  • Real-time Lead Generation: Swordfish AI identifies active leads by monitoring platforms in real-time, allowing agents to engage with prospects at the perfect moment.
  • Predictive Analytics: Using historical data and AI, Swordfish AI forecasts real estate trends, helping agents focus on emerging market hotspots and property demands.
  • Enhanced Communication: The tool automates communications and follow-ups, ensuring consistent interactions with potential clients and saving agents valuable time.
  • Integration with CRM Systems: Swordfish AI integrates with CRM systems, centralizing lead data and tracking all client interactions for improved strategic insights.
  • Competitive Analysis: Agents gain a competitive edge by using Swordfish AI to analyze competitor strategies, listing prices, and client feedback.

Pros of Swordfish AI

  • Consolidates extensive data for precise lead profiling and targeting.
  • Utilizes AI for real-time scoring and prioritization of leads.
  • Forecasts trends with predictive analytics to guide strategic decisions.
  • Enhances agent-client interactions with automated communication tools.
  • Seamlessly integrates with CRM systems for data synchronization.

Cons of Swordfish AI

  • Effective results require high-quality, accurate data inputs.

Swordfish AI Pricing

Swordfish AI offers customized pricing plans designed specifically to meet your needs as a real estate agent, whether you’re focused on sales, marketing, or recruitment. 

The Sales Plan is perfect for enhancing your sales process, providing direct email and phone connections to potential clients. 

The Marketing Plan targets those specializing in marketing, furnishing you with advanced tools for email campaigns and social media strategies. 

Lastly, the Recruitment Plan is customized for agents looking to build their teams. This plan offers key contacts for recruitment to help you expand your workforce with top talent. 

Each plan is made to simplify your workflow and boost your efficiency, ensuring you make the most of your connections.

arrowTry Swordfish Ai

What Users Say About Swordfish AI?

  • G2 Review: 5 out of 5

“Swordfish has been extremely helpful in our candidate outreach efforts. We were frustrated by not having direct contact information for people on LinkedIn/Indeed/Github/etc. Swordfish has been a welcome outreach channel for our team.

We are able to reach people we were not able to do before. Having direct email/phone has been extremely beneficial. We no longer have to rely on a “black hole” InMail (or similar)…we now often times also have the ability to email, call, and text.” – Noel W.

  • Capterra:  5 out of 5

“Swordfish lets me connect with the right candidates for the best jobs. They spider for ways to connect, be it social media or online, and it works. The contact info is validated and accurate, and candidates are amazed when connected. I’ve hired a few through its success.” Sarah H.

2. BoldLeads


When it comes to optimizing your real estate business, BoldLeads stands out as a premier solution. This tool is specifically designed for real estate professionals seeking to simplify their lead generation and nurturing processes. 

With exclusive leads customized to specific ZIP codes, BoldLeads ensures that you face minimal competition. Its system integrates lead generation with an efficient CRM platform, allowing for effective follow-up and engagement through automated emails, texts, and voice messages. 

BoldLeads also has professional ad management, seamless third-party integrations, and over 40 customizable landing page templates.

When comparing BoldLeads and Market Leader, BoldLeads excels with its automated marketing tools. In contrast, Market Leader stands out with its comprehensive lead management features, each serving different aspects of marketing.

About BoldLeads

  • Founding year: 2014
  • Founding team: Christine Crane
  • Company Size: 28 employees

Features of BoldLeads

BoldLeads offers a comprehensive suite of features designed to enhance real estate lead generation and management:

  • Exclusive Lead Generation: BoldLeads ensures that the leads you receive are exclusive to your ZIP code, effectively minimizing competition with other real estate agents in the same area. This exclusivity allows agents to focus on nurturing and converting these leads without the pressure of competing offers.
  • Automated Follow-Ups: The platform provides various automated funnels that help in categorizing and nurturing leads through emails, texts, and voice broadcasts. These tools are tailored to the engagement levels of leads, ensuring that communication is optimized to increase conversion rates.
  • Customizable CRM: BoldLeads comes equipped with a robust CRM system that centralizes communications with leads. This system helps agents keep track of all lead interactions in one place, enhancing the management and follow-up processes.
  • Professional Ad Management: The platform employs a team of marketing experts to manage your advertising campaigns, enhancing your image as a local real estate authority. This service takes the burden of ad management off the agents, allowing them to focus on direct client interaction and sales.
  • Third-Party Integrations: BoldLeads supports integrations with numerous other tools and apps like Zapier and HubSpot. This flexibility ensures that agents can use their preferred tools in conjunction with the BoldLeads system for a more efficient workflow.

Pros of BoldLeads

  • Exclusive leads reduce competition within specific geographic areas.
  • Automated follow-up funnels streamline the lead nurturing process.
  • Integration capabilities with popular third-party tools enhance usability.
  • Professional ad management by experienced marketing teams.
  • Offers over 40 customizable landing page templates.

Cons of BoldLeads

  • Requires a six-month subscription commitment upfront.

BoldLeads Pricing

All prices of BoldLeads are custom, so you’ll need to contact BoldLeads directly to get specific quotes for your needs.

But from discussion on reddit, there’s a mention of BoldLeads pricing by a user who was previously a client. They describe spending about $600 monthly, split equally between BoldLeads and ad spend. 

Based on their experience, this investment resulted in around 350 leads over six months, with a $15k commission from one closed deal. This suggests a decent return on investment, particularly for active sellers.

What Users Say About BoldLeads

  • G2: 2.2/5 (122 reviews)

“What do you like best about BoldLeads CRM?

They offer a concierge service in which follows up with leads. You can upload your contacts into the database for their concierge to follow up.

What do you dislike about BoldLeads CRM?

Very expensive low quality leads. I was told that I would have concentrated search within a certain zip codes, and that they use specific data points to determine when a customer is going to list in the future. In reality, they just place Facebook ads asking for people to put their address for a home valuation.”- Rondell E.

Our Review of BoldLeads

In our experience using BoldLeads, we’ve found it to be an effective tool for simplifying the process of generating and managing leads in the real estate sector. The platform’s ability to provide exclusive leads within specific ZIP codes significantly reduces competition. 

Its integrated CRM system keeps all your communications organized, making it simpler to follow up and engage with potential clients. 

However, we’ve noticed that the lack of transparent pricing and the requirement for a six-month subscription commitment could be potential drawbacks. These aspects might make it challenging for smaller businesses or those hesitant to commit without a trial.

3. Market Leader

Market Leader

For those aiming to dominate their local real estate market, Market Leader presents itself as an outstanding tool. 

This real estate lead generation service offers you exclusive buyer and seller leads every month at a flat rate. Thus ensuring you get the quantity of leads you’ve paid for without competition from other agents. 

Market Leader specializes in capturing potential sellers early in their decision-making process and delivering their details directly to you. 

This setup allows you to send personalized home valuations and maintain the lead with Market Leader’s comprehensive CRM tools. Which also include automated nurturing and a built-in CMA tool for quick assessments. 

However, the service’s reliance on ZIP code exclusivity might limit opportunities in less active markets.

While comparing Market Leader and Zillow Premier Agent, Market Leader offers more strong CRM capabilities. Whereas, Zillow Premier Agent excels in providing visibility on the Zillow platform, useful for direct buyer engagement.

About Market Leader

  • Founding Team: Mark Powell
  • Founding Year: 1999
  • Company Size: 113-236 employees

Features of Market Leader

Market Leader offers several distinctive features designed for real estate lead generation:

  • Exclusive Leads: Market Leader guarantees that each lead provided is exclusive to you, which eliminates direct competition and enhances the chances of conversion. This exclusivity is important for agents looking to establish strong connections without the interference of other competitors.
  • Predictable Lead Volume: This feature commits to delivering a specific number of leads each month, which allows agents to plan their outreach and sales strategies more effectively. Having a predictable flow of leads helps in allocating resources and time more efficiently.
  • Targeted Lead Acquisition: Agents can specify the geographic areas for their lead generation efforts, ensuring that the leads are relevant and geographically focused. This targeted approach improves the quality of leads and increases the likelihood of successful transactions.
  • Expert Lead Generation: Digital advertising experts at Market Leader manage the lead generation process through targeted campaigns designed to attract high-quality leads. Their expertise ensures that the marketing efforts are optimized for the best results.
  • Automated Nurturing Tools: The platform includes tools like drip campaigns and listing alerts that automate the nurturing process. These tools help maintain a steady communication flow with leads, increasing the chances of conversion.

Pros of Market Leader

  • Provides exclusive leads, ensuring no competition within your selected area.
  • Delivers a guaranteed number of leads each month for predictability.
  • Offers lead generation by experts, maximizing effectiveness and quality.
  • Includes a strong CRM system for detailed lead management.
  • Enables geographic targeting of leads to focus your marketing efforts.

Cons of Market Leader

  • Limited flexibility in choosing lesser-known or smaller market areas.

Market Leader Pricing

Market Leader offers various pricing plans tailored to different needs. 

For individual agents, the Market Leader Pro plan starts at $139 per month, plus around $25 per lead, depending on location. This plan includes CRM, marketing automation, and mobile app access, making it suitable if you’re an individual agent looking for comprehensive support at a reasonable cost.

For teams, prices are tiered based on team size: $79 per user per month for up to 4 members, $69 for 5-10 members, and $59 for over 11 members. This structure is great for growing teams that need scalable solutions without compromising on functionality.

Adding the Network Boost feature costs an additional $300, enhancing your lead generation through social media with exclusive, localized leads. This add-on is perfect if you’re looking to boost your digital presence and lead nurturing capabilities.

What Users Say About Market Leader

  • G2: 3.3/5 (243 reviews)
  • Capterra: 2.3/5 (8 reviews)

“What do you like best about Market Leader?

I love the marketing campaigns. You don’t have to put together your own monthly newsletters, which is much harder than you can imagine. Market Leader does it for you. Clients can interact with you directly without having to opt in. This keeps an open line of communication. Also, screen is easy to view and website is user friendly. Support people teach you technology and they ALWAYS answer the phone!

What do you dislike about Market Leader?

Nothing to dislike. I don’t have anything negative to say. The cost is right down the middle. Not too high and not low, but fare for what you get. I will say a lot of CRM websites dont have auto campaigns. Good Luck trying to do your own. Like I said, Market Leader does it for you.”- Cindy L.

Our Review of Market Leader

From our direct experience with Market Leader, we’ve found it to be a valuable tool for real estate professionals who want to strengthen their position in local markets. Its unique features like exclusive leads and consistent lead volume each month help provide stability and focus for your lead generation activities.

Market Leader effectively manages digital advertising campaigns, which means the leads you get are high-quality and specific to your chosen areas. 

However, the cost, which is a set monthly fee, might feel high if you are just starting your business or if you are in a market that isn’t very active. Also, because it targets specific ZIP codes, it might limit you if you’re planning to grow into new areas.

Overall, Market Leader is a strong tool that simplifies managing your leads, but its cost and focus on certain geographical areas might need to be considered.

4. Zillow Premier Agent

Zillow Premier Agent

Zillow Premier Agent is often seen as the gold standard among lead generation services, for those seeking an edge in the real estate market. 

This platform connects you, the real estate agent, with high-intent buyers and sellers, maximizing your exposure on the largest real estate website in the U.S. 

By investing in Zillow Premier Agent, your listings get premium placement on both Zillow and its affiliate sites like Trulia. This significantly increases your chances of quick conversions.

The service includes a comprehensive CRM tool that helps you track and manage your interactions with potential clients efficiently. While it provides extensive market reach and advanced tools, keep in mind that the cost can be significant.

In comparison, Zillow Premier Agent versus Market Leader, Zillow Premier Agent is focused on enhancing exposure on its website, great for visibility. While, Market Leader brings to the table extensive tools for lead nurturing and CRM.

About Zillow Premier Agent

  • Founding Team: Rich Barton, Lloyd Frink and Spencer Rascoff
  • Founding Year: 2008
  • Company Size: 6,263 employees 

Features of Zillow Premier Agent

Zillow Premier Agent offers a strong set of features designed to enhance the visibility and efficiency of real estate professionals:

  • Premium Listing Placement: Listings on Zillow Premier Agent are given priority display on Zillow and its partner sites, including Trulia, which can lead to quicker sales due to increased visibility. This enhanced exposure is crucial for attracting more potential buyers in a competitive market.
  • Access to High-Intent Leads: The platform specializes in connecting agents with buyers and sellers who are actively seeking to engage in real estate transactions. This access increases the efficiency of the sales process as the leads are more likely to convert quickly.
  • Integrated CRM Tools: Zillow Premier Agent includes CRM tools that help agents track and manage interactions with potential clients. This integration helps in maintaining detailed records of interactions, which is beneficial for personalized follow-up and service.
  • Wide Market Exposure: Being featured on one of the largest real estate platforms in the U.S. ensures that properties reach a vast audience, significantly increasing the chances of making a sale. This exposure is a key advantage for agents looking to maximize the visibility of their listings.
  • Lead Management System: The service includes a system that allows agents to monitor and analyze their pipeline of leads. This tool is vital for refining marketing tactics and improving lead conversion rates.

Pros of Zillow Premier Agent

  • Premium listing placement enhances visibility and accelerates sales.
  • Connects you with high-intent buyers and sellers for quality leads.
  • Broad exposure on Zillow and Trulia maximizes reach.
  • Integrated CRM tools streamline lead tracking and management.
  • Lead management system aids in effective performance analysis.

Cons of Zillow Premier Agent

  • High costs can be prohibitive for some agents.
  • Intense competition among agents on the platform.

Zillow Premier Agent Pricing

Zillow doesn’t disclose their price publicly, you have to contact their website for pricing and plans. 

But from reddit discussion, we have found that Zillow Premier Agent leads can be quite expensive, with costs ranging from $2,500 to $4,000 monthly depending on your demographic area. 

This high expense seems suitable for well-established real estate agents or agencies that can invest significantly in marketing to potentially gain high-value clients. 

What Users Say About Zillow Premier Agent

  • G2: 2.2/5 (51 reviews)
  • Capterra: 4.5/5 (35 reviews)

“What do you like best about Zillow Premier Agent?

Zillow provides adequate leads if that is what you are seeking.

What do you dislike about Zillow Premier Agent?

You need to be sure you are ready and able to pay for leads that may not always pan out.”- John T.

Our Review of Zillow Premier Agent

Having tested Zillow Premier Agent ourselves, we’ve observed its potent impact as a tool in the real estate market. The platform offers premium listing placement on Zillow and its partner sites like Trulia, significantly increasing the visibility of your properties. 

Integrated CRM tools enhance lead management, making it easier for you to track and engage with potential clients effectively. 

However, we found the costs of Zillow Premier Agent can be quite high, especially in competitive markets, which might deter smaller agencies or individual agents. 

Additionally, the fierce competition among agents on the platform can sometimes lead to a rushed client engagement experience. 

5. SmartZip


SmartZip offers a highly effective tool renowned for its precision and efficiency in lead generation. This platform utilizes advanced predictive analytics and big data to identify potential seller leads with high accuracy, giving you a significant advantage. 

By focusing on homeowners most likely to sell, SmartZip allows you to concentrate your efforts on the most promising leads. The service includes automated marketing strategies and a suite of data tools to enhance your productivity and increase transaction rates. 

While it targets specifically curated leads, ensuring quality over quantity, keep in mind that mastering its comprehensive tools may require a learning curve.

When comparing SmartZip to Real Geeks, SmartZip is notable for its predictive analytics aimed at identifying potential sellers. In contrast, Real Geeks offers powerful lead generation websites and CRM systems, each serving distinct sales strategies.

About SmartZip

  • Founding year: 2008
  • Founding team: Avi Gupta, Ashutosh Malaviya and Jason Tondu
  • Company Size: 40 employees

Features of SmartZip

SmartZip is equipped with a variety of features designed to enhance the efficiency and effectiveness of real estate lead generation:

  • Predictive Analytics: SmartZip uses big data to predict which homeowners are most likely to sell, providing agents with a strategic advantage in targeting potential listings before they hit the market. This predictive approach helps agents focus their efforts on the most promising leads.
  • Automated Marketing: The platform engages potential sellers with automated, targeted marketing campaigns that are designed to trigger selling consideration. This automation saves time and ensures that marketing efforts are consistent and timely.
  • Quality Leads: SmartZip focuses on generating high-quality leads that are more likely to convert, reducing the effort and resources needed to manage less promising prospects. This focus on quality over quantity helps improve the overall efficiency of the sales cycle.
  • Data-Driven Targeting: The targeting process at SmartZip is driven by a comprehensive analysis of various data points. This data-driven approach ensures that marketing efforts are focused and effective.
  • Comprehensive CRM Integration: The platform’s strong integration capabilities with CRM systems allow for efficient management of leads and interactions. This integration is crucial for maintaining a smooth flow of information and ensuring that all team members are up-to-date on client interactions.

Pros of SmartZip

  • Targets highly likely sellers, improving conversion rates.
  • Saves time with automated marketing and follow-up tools.
  • Provides advanced analytics for smarter decision-making.
  • Enhances visibility and branding with targeted campaigns.
  • Predicts seller behavior using proprietary algorithms.

Cons of SmartZip

  • Can be complex to learn and fully utilize.
  • May require a significant investment to see results.

SmartZip Pricing

SmartZip offers two main pricing plans tailored for real estate professionals focused on predictive analytics and targeted marketing:

The Smart Data is priced at approximately $500 per user per month. This plan is ideal if you’re seeking robust data-driven insights to target potential home sellers effectively.

At about $1,000 per user per month, you can access the SmartTargeting plan. This plan offers a more comprehensive solution, including advanced targeting tools. Thus making it suitable for real estate agents and brokers who aim to dominate their local market through focused marketing strategies.

Both plans require a 12-month commitment, highlighting their suitability for real estate professionals who are prepared for a long-term investment.

Our Review of SmartZip

Having directly used SmartZip in our real estate activities, we’ve experienced firsthand how this tool can significantly enhance lead generation and conversion. 

SmartZip stands out for its use of predictive analytics and big data to accurately target homeowners who are most likely to sell. The automated marketing system saves you considerable time by managing campaigns and follow-ups for you. 

However, we found that the complexity of the data tools and the learning curve associated with them can be daunting. Also, the initial investment might be higher than some are willing to commit without guaranteed short-term results.



CINC (Commissions Inc.) stands as the definitive choice for those determined to turn more leads into closings. 

This all-in-one real estate lead generation and CRM platform caters extensively to teams and top agents. CINC expertly blends expert Google and Facebook lead generation with a powerful IDX website and intelligent CRM functionalities to optimize the lead nurturing process. 

Its automated workflows ensure that you stay connected with your leads around the clock, thereby significantly enhancing your chances of conversion. 

Additionally, CINC offers training and support to further aid in your growth and mastery of its comprehensive tools, helping you close more deals efficiently.

While comparing CINC and BoldLeads, CINC provides a comprehensive platform for both lead generation and management with strong CRM capabilities. BoldLeads, on the other hand, is more focused on automated marketing solutions.

About CINC

  • Founding Team: Brian O’Neal, Duane LeGate, and John Zdanowski
  • Founding Year: 2005
  • Company Size: 201-500 employees

Features of CINC

CINC provides a range of features designed to enhance the efficiency and effectiveness of real estate professionals:

  • Expert Lead Generation: CINC generates high-quality leads through expertly managed Google and Facebook campaigns, utilizing advanced targeting techniques to attract potential buyers and sellers. This expert management ensures that the campaigns are optimized for maximum engagement and conversion.
  • Intelligent CRM: The CRM system at CINC is advanced and designed to effectively manage and nurture leads through various stages of the sales funnel. This intelligence in lead management helps in prioritizing and responding to leads based on their likelihood to convert.
  • IDX Websites: Integrated IDX websites attract and capture leads efficiently by providing a user-friendly platform where potential clients can browse listings. These websites are essential for converting site visitors into leads by offering them valuable listing information and easy navigation.
  • Automated Workflows: CINC maintains continuous communication with leads through automated processes that ensure no potential client goes unnoticed. These workflows streamline the follow-up process, making it easier for agents to manage large volumes of leads.
  • Training and Support: Extensive training and support provided by CINC ensure that agents can fully utilize all features of the platform to maximize their lead generation and management efforts. This support is crucial for agents to stay updated on the best practices and new features.

Pros of CINC

  • Simplifieslead management with integrated CRM and IDX websites.
  • Offers consistent training to improve agent skills and lead handling.
  • Automates communication, enhancing lead nurturing and conversion.
  • Expert marketing generates high-quality leads via Google and Facebook.
  • Supports growth with scalable solutions for teams of all sizes.

Cons of CINC

  • Cost may be prohibitive for solo agents or smaller teams.

CINC Pricing

CINC offers a range of pricing plans designed for real estate professionals at different stages of their business growth.

The Solo Plan is priced between $900 to $1,100 per month, plus advertising fees. Ideal for individual agents focused on growing their business using an all-in-one platform for lead generation to closing.

The Ramp Plan costs about $1,000 to $1,300 per month, plus advertising fees, suitable for small teams (up to four users). It provides more advanced lead routing and integration capabilities than the Solo Plan.

Pro Plan ranging from $1,200 to $1,500 per month, plus advertising fees, for up to 49 users. This plan is best for larger teams needing extensive lead routing and tracking tools.

Lastly, the Select Plan with custom pricing for teams of 50 or more users. This plan is ideal for multi-location brokerages requiring strong systems to manage extensive operations and client communications effectively.

What Users Say About CINC

  • G2: 4.4/5 (135 reviews)
  • Capterra: 3.9/5 (126 reviews)

“What do you like best about CINC?

On boarding training, training through the use of the platform and thier CINC University helps agents succeed and work through a battle-tested process. Cold calling may not be your thing, but their scripts, training and support make easy work of a not-so-fun part of the job. You don’t have to reinvent the wheel if you just do as they tested, tried and succeeded at. The step by step process makes converting a lookieloo to an actual buyer/selling client. CINC leads have been a staple in my business.

What do you dislike about CINC?

Quality of leads seems to be based on ad spend. You have to spend money to make money. I actually wish they had a filiter system to sort the “just looking because I like houses” to someone actually ready to move.”- CariAnn W.

Our Review of CINC

From our experience with CINC, we’ve discovered it to be an exceptionally powerful tool for real estate professionals aiming to enhance lead generation and management. 

The platform’s integration of expert lead generation via Google and Facebook, coupled with an intelligent CRM. This ensures that leads are not only captured but also meticulously nurtured. The automated workflows facilitate continuous engagement, making lead management more efficient and less time-consuming. 

However, new users might find the system’s comprehensive features somewhat daunting initially, and the cost can be a barrier for smaller teams or solo agents.

7. Zurple


Zurple presents itself as a superior choice for those trying to secure a competitive edge in real estate. 

This advanced real estate lead generation tool specializes in delivering exclusive leads directly to you, ensuring they are not shared with competitors in your chosen markets. 

Zurple excels in converting leads to clients through its intelligent nurturing automation, which sends behavior-driven messages customized to each lead’s preferences and actions. 

Additionally, the platform offers automated pipeline management, identifying hot leads and alerting you at crucial times. Zurple’s approach allows you to focus more on closing deals and less on lead management, providing a significant advantage in building your real estate business effectively.

In comparison, Zurple and Zillow Premier Agent, Zurple excels with its automated follow-up systems that help nurture leads. While, Zillow Premier Agent offers unparalleled exposure on its platform, each appealing based on different marketing priorities.

About Zurple

  • Founding year: 2009
  • Founding team: Ryan Owen
  • Company Size: 35 employees

Features of Zurple

Zurple includes a variety of features aimed at enhancing the effectiveness of real estate professionals:

  • Exclusive Leads: Zurple provides leads that are exclusive to the agent, ensuring no overlap or competition with other agents. This exclusivity is vital for developing a strong rapport and increasing the likelihood of conversions.
  • Intelligent Lead Nurturing: The platform uses automated, behavior-driven messaging that customizes follow-ups according to each lead’s activities and interests. This intelligent nurturing helps in maintaining relevance in communication, which can significantly improve engagement rates.
  • Automated Pipeline Management: Zurple helps identify potential buyers and sellers and alerts agents to hot leads when they are most likely to engage. This automation in pipeline management ensures that agents can focus their efforts on the most promising opportunities.
  • Branded Landing Pages: The platform features the ability to launch landing pages targeted at specific geographic locations, complete with MLS listings, enhancing local marketing efforts. These branded pages are key for capturing the attention of potential clients and gathering leads in specific areas.
  • Behavioral Tracking: Zurple tracks and analyzes lead behaviors to better customize marketing strategies and improve interaction effectiveness. This tracking allows agents to understand what works best for engaging each lead, customizing their approaches to increase the chances of conversion.

Pros of Zurple

  • Exclusive leads ensure no competition within your target market.
  • Intelligent automation personalizes communication, increasing engagement.
  • Focuses on high-potential leads, improving efficiency.
  • Automated messages save time and maintain lead interest.
  • Detailed tracking of lead behavior enhances follow-up strategies.

Cons of Zurple

  • Might be cost-prohibitive for new or solo real estate agents.
  • The system’s complexity may require a learning curve for optimal use.

Zurple Pricing

Zurple offers a structured pricing model designed specifically for real estate agents who are looking for a strong, automated system to help nurture and convert leads effectively. 

Initially, there is a one-time setup fee of $799 required for all new users. 

For individual agents, the subscription plan costs $309 per month, which includes a $299 base package plus a $10 MLS fee. For teams, adding up to five users incurs an additional cost of $150 per month. 

There are also optional add-ons available: adding a lender to the platform or importing more than 5,000 leads both cost an extra $150 per month each. 

This pricing strategy is ideal for individual agents or small teams that need a comprehensive lead management system.

What Users Say About Zurple

  • G2: 3.8/5 (56 reviews)
  • Capterra: 3.7/5 (28 reviews)

“What do you like best about Zurple?

Zurple is a great way to get a ton of low converting leads through Facebook ads. Leads are cheap but you get what you pay for. The automated messages aren’t great and didn’t get much response..

What do you dislike about Zurple?

Leads are very low converting. Once I terminated, ZURPLE imitated me and sent messages to ALL OF MY CLIENTS (Zurple sourced and otherwise) asking if they could continue sending them properties! These are HORRENDOUS business practices and I’m having to put out fires left and right from confused and annoyed clients.”- James W.

Our Review of Zurple

In our hands-on experience with Zurple, we’ve found it to be a strong tool for real estate professionals. The platform’s standout feature, exclusive leads, ensures that you are not competing with others in your area, significantly enhancing your chances of closing deals.

The intelligent lead nurturing and automated pipeline management efficiently prioritize and engage leads, making your workflow both smoother and more effective. 

However, the cost may be a consideration for smaller operations, and the sophisticated system can require a steep learning curve. Despite these challenges, Zurple provides compelling advantages for those looking to enhance their real estate business with effective, technology-driven solutions.

8. zBuyer


For real estate professionals determined to streamline their client acquisition, zBuyer comes out as an optimal solution. This turn-key marketing platform seamlessly connects you with home buyers and sellers, delivering real-time leads directly to your email, mobile app, or CRM. 

zBuyer simplifies lead generation with features like instant access to prospecting lists and the ability to customize lead packages based on type, count, and location. 

The platform also offers a transparent process where leads opt-in to be contacted, enhancing the quality and receptivity of each lead. zBuyer supports your growth with a Mastermind group, providing a network of industry experts and high producers to share strategies and enhance your closing rates. 

With zBuyer, you’re not locked into long-term contracts, allowing you flexibility and freedom in managing your lead services.

While comparing zBuyer with Zurple, zBuyer is customized towards acquiring leads from various sources, including distressed properties. Zurple enhances lead communication with advanced CRM tools.

About zBuyer

  • Founding Team: Jason Morris
  • Founding Year: 2003
  • Company Size: 51-200 employees 

Features of zBuyer

zBuyer is equipped with a suite of features that streamline the process for real estate professionals:

  • Real-Time Leads: zBuyer ensures that leads are delivered instantly to an agent’s email, mobile app, or CRM. This immediacy in lead delivery helps agents respond quickly, which can be critical in fast-paced real estate markets.
  • Prospecting List: The platform provides immediate access to a database of potential leads in your area, enhancing targeting capabilities and allowing for more focused marketing efforts. This access is essential for agents who need to continually expand their client base and find new opportunities.
  • No Contract: zBuyer offers flexibility with no long-term commitment required, allowing agents to use the service on a need basis without the pressure of a binding contract. This flexibility is particularly appealing to agents who prefer not to be tied down to long-term service agreements.
  • Transparent Process: The lead generation process at zBuyer is transparent, with a clear, opt-in procedure for leads. This transparency builds trust and confidence in the service, as agents know exactly what to expect from their lead sources.
  • Custom Lead Packages: The service allows for the customization of lead packages to suit specific business needs. This customization helps agents optimize their budgets and focus their resources on the most effective strategies.

Pros of zBuyer

  • Flexible, no-contract commitment offers ease of use.
  • Customizable lead packages allow for targeted business strategies.
  • Transparent acquisition process improves lead quality.
  • Access to a mastermind group aids professional growth and learning.

Cons of zBuyer

  • Management and filtering of leads may require additional effort.
  • Variability in lead quality can affect conversion success.

zBuyer Pricing

zBuyer offers a lead generation service tailored to both real estate agents and investors, focusing primarily on home sellers interested in cash offers. 

Their pricing starts at a minimum monthly spend of $300 to $400. For individual leads, the cost is approximately $9 per buyer lead and $15 to $17 per seller lead. 

Additionally, zBuyer provides “cold” leads for free, offering one old lead for every dollar spent. This pricing structure is suited for agents or investors looking for a cost-effective way to generate leads. 

What Users Say About zBuyer

  • G2: 3.6/5 (31 reviews)

“What do you like best about zBuyer?

As a professional virtual assistant with extensive experience working with realtors and investors for over 15 years, I can confidently say that zBuyer stands out as one of the top options in the market since its inception. However, I must highlight Jessica as the epitome of exceptional customer support within your company. Despite my frustration and rudeness towards her a few months ago, she consistently maintained her patience and dedication to assisting my client, a realtor. I sincerely hope she will be considered for a promotion soon.

What do you dislike about zBuyer?

Expensive.But worth it. As a professional virtual assistant with extensive experience working with realtors and investors for over 15 years, I can confidently say that zBuyer has stood out as one of the top options in the market since its inception. However, I must highlight Jessica as the epitome of exceptional customer support within your company. Despite my frustration and rudeness towards her a few months ago, she consistently maintained her patience and dedication to assisting my client, a realtor. I sincerely hope she will be considered for a promotion soon.”- Mariah C.

Our Review of zBuyer

Having integrated zBuyer into our real estate operations, we’ve found it to be a potent tool for generating and managing leads. This platform excels in delivering real-time leads directly to our systems, allowing for immediate engagement with potential clients. 

The option to customize lead packages tailored to our specific needs significantly enhances our marketing strategies. Moreover, zBuyer’s commitment-free approach provides flexibility, which is especially valuable in fluctuating markets. 

However, the varying quality of leads sometimes requires additional effort in filtering and follow-up, which can impact the overall efficiency.

9. Offrs


If you’re looking to gain an edge in real estate, Offrs is a standout choice. This platform offers exclusive real estate leads by using predictive analytics. This makes sure you’re often the first agent to contact potential sellers. 

Offrs claims to predict over 70% of home listings, which greatly increases your chances of securing new listings. 

The service uses targeted ads to attract serious sellers directly to your sales funnel and employs powerful algorithms to pinpoint homeowners most likely to sell in your area. Offrs also integrates smoothly with your existing CRM systems, enhancing your ability to manage and convert leads efficiently.

When comparing Offrs to CINC, Offrs specializes in using predictive analytics to pinpoint likely sellers. CINC, in contrast, offers a comprehensive suite for lead capture, nurturing, and management, appealing to agents looking for an all-encompassing solution.

About Offrs

  • Founding year: 2014
  • Founding team: Mark Dickson

Features of Offrs

Offrs is characterized by several advanced features that aim to enhance the efficiency and effectiveness of real estate agents:

  • Predictive Analytics: Offrs uses over 250 data points to accurately predict potential home sellers, giving agents a predictive edge in targeting their marketing efforts. This extensive use of data ensures that predictions are precise, leading to more efficient and focused marketing campaigns.
  • Exclusive Leads: Leads generated by Offrs are exclusively available to you, eliminating competition and increasing your chances of successful engagement. This exclusivity is critical for agents who want to ensure that they are the only ones contacting these potential sellers, providing a clear path to conversion.
  • Targeted Advertising: Strategic ads are targeted towards potential sellers based on comprehensive data analysis, improving the quality of leads by reaching the most likely candidates. This targeted approach maximizes the effectiveness of advertising spend by focusing on the most promising prospects.
  • Integration with CRM: Offrs integrates smoothly with existing CRM systems, enhancing lead management and ensuring that all interactions are logged and accessible. This seamless integration is essential for keeping track of multiple leads and ensuring that no opportunities are missed.
  • Lead Guarantee: Offrs provides a set number of leads per month, with provisions for adjustments if the target is not met. This guarantee helps agents plan their activities with confidence, knowing that they will have a steady stream of leads to work with.

Pros of Offrs

  • Predictive analytics improve accuracy in lead generation.
  • Exclusivity of leads reduces competition.
  • Targeted advertising directly engages potential sellers.
  • Seamless CRM integration enhances lead management.
  • A lead guarantee adds reliability to the investment.

Cons of Offrs

  • Advanced features may come at a higher cost.
  • The complexity of tools requires a learning investment.

Offrs Pricing

Offrs offers a unique pricing model customized for real estate agents focusing on seller leads through the use of predictive analytics and digital marketing. 

For shared leads, you can access individual properties within your chosen market area at $0.05 per property per month. 

If you prefer exclusivity, ensuring no other agent in your area receives the same leads, the cost is $0.10 per property per month. 

Alternatively, you can opt for a broader approach by purchasing leads for an entire zip code at $300 per month, or $600 for exclusivity. This setup is particularly beneficial for agents who prioritize listing properties and use a technology-driven strategy to dominate specific market areas. 

Our Review of Offrs

Through our experience with Offrs, we’ve found it to be a transformative tool for real estate agents. The platform’s use of predictive analytics to forecast potential home sales with high precision has proven invaluable in securing listings before competitors even know they’re available. 

Offrs’ targeted advertising also efficiently captures the attention of potential sellers, funneling quality leads directly to your inbox. 

However, the advanced nature of these features comes at a higher cost and involves a learning curve that might be challenging for some. 

10. Real Geeks

Real Geeks

Real Geeks is a good choice for those seeking a strong and efficient lead generation platform. This tool specializes in real estate CRM and website solutions aimed at maximizing conversions. 

By integrating advanced lead tracking and behavior analysis, Real Geeks enables realtors to automate follow-ups and capture new opportunities effectively. 

The platform offers high-converting, SEO-friendly websites coupled with AI-powered tools to enhance lead engagement and simplify client interactions. 

With Real Geeks, you get simplified operations, enhanced client management, and improved conversion rates, making Real Geeks a valuable asset for ambitious agents and teams.

In comparison, Real Geeks versus Market Leader, Real Geeks is focused on creating customizable and efficient lead generation websites. Whereas, Market Leader provides powerful CRM capabilities for thorough lead tracking and management.

About Real Geeks

  • Founding year: 2007
  • Founding team: Jeff and Kevin
  • Company Size: 51-200 employees 

Features of Real Geeks

Here are the features of Real Geeks:

  • High-Converting Websites: Real Geeks offers websites that are specially customized for real estate agents, designed to optimize both lead generation and the conversion of online traffic. These sites use advanced design principles and conversion tactics to ensure maximum effectiveness in capturing and converting visitors.
  • AI-Powered SEO: Real Geeks utilizes artificial intelligence to enhance your website’s search engine optimization, thereby increasing your visibility online and attracting more leads. This advanced SEO strategy ensures that your real estate listings and content are easily discoverable by potential clients.
  • Advanced CRM System: The CRM system at Real Geeks tracks and analyzes lead activities, enabling personalized and timely follow-ups. This automation not only increases efficiency but also significantly enhances the likelihood of converting leads into actual sales.
  • Automated Engagement Tools: Real Geeks employs automated tools that respond to lead behaviors in real-time, ensuring interactions are both timely and relevant. This proactive engagement helps maintain the interest of potential clients and can lead to higher conversion rates.
  • Flexible Business Plans: Real Geeks offers a variety of business plans, making it accessible for real estate agents and agencies at different stages of growth. These scalable solutions provide options for everyone from individual agents to large agencies

Pros of Real Geeks

  • CRM and website services integrate smoothly for efficient operation.
  • AI improvements significantly enhance overall lead management effectiveness.
  • Tracks lead activities in real-time for immediate insights.
  • Flexible plans accommodate businesses of any size and scope.
  • Users are highly satisfied with easy-to-use, intuitive tools.

Cons of Real Geeks

  • Initial use may involve a learning curve for newcomers.

Real Geeks Pricing

Real Geeks offers a range of pricing plans that cater to various stages of real estate professionals’ careers. 

The Establish Plan is priced at $299 per month, plus a one-time sign-up fee. This plan is ideal for agents eager to create an online presence with essential IDX and CRM technologies. 

For those looking to enhance their market influence through automated marketing, the Grow Plan is available for $599 per month. It supports agents ready to attract and engage potential buyers more efficiently. 

The Expand Plan, at $999 per month, offers extensive multichannel marketing campaigns and expert support, suitable for agents aiming to broaden their reach. 

Lastly, the Conquer Plan costs $1,599 per month and is designed for large teams or brokerages. They can use this plan to dominate local markets with advanced marketing and retargeting strategies. 

Each plan is structured to support real estate professionals as they progress from building a foundation to expanding their market dominance.

What Users Say About Real Geeks?

  • G2: 4.6/5 (103 reviews)
  • Capterra: 5/ 5 (1)

“What do you like best about Real Geeks?

I have been on Real Geeks for several years now, and we generate about 100 leads per week.

Although the website design is a little bit dated, the user interface is really good. And most of all, the lead capture is very effective.

I have used real estate Webmasters in the past, which was good but extremely expensive. They nickel and dime you for every change.

Real Geeks never charges me anything for my support requests or minor changes. While they sometimes take a couple days to resolve certain issues, they never charge me extra for it.

Response time from support is usually pretty quick. I will say as of 2024, they need to update their website templates, but at the end of the day they are generating leads for me, which is the main thing.

What do you dislike about Real Geeks?

they need to update their website templates”- Tony K.

Our Review of Real Geeks

Having tested Real Geeks ourselves, we found its suite of tools quite effective for proactive real estate management. The platform’s high-converting websites and integrated CRM allow you to track lead activity in real-time and automate responses. 

Real Geeks is designed to serve on the go; its mobile app ensures you’re equally productive outside the office, enhancing accessibility and response times. 

However, the system’s complexity might be overwhelming for newcomers, potentially steepening the learning curve.

What’s the Importance of Real Estate Leads?

What’s the Importance of Real Estate Leads

Real estate leads are important for the success of real estate professionals because they represent potential clients and opportunities to close deals. Here’s why they’re so important:

Pipeline Development

Leads are the foundation of a real estate agent’s sales pipeline. Having a steady stream of leads helps ensure a consistent flow of prospects to engage with, which can convert into sales and commissions. Without leads, the pipeline dries up, resulting in fewer transactions and decreased earnings.

Growth and Stability

Generating and converting leads is essential for business growth and stability. Regular lead acquisition helps real estate agents and agencies expand their client base, increase market presence, and secure a stable income. It allows professionals to plan for the future with more certainty.

Market Engagement

Engaging with leads helps agents stay connected with market trends and client needs. It provides insights into what buyers and sellers are looking for, enabling agents to customize their services accordingly. This engagement also builds reputation and trust, which are critical for long-term success in the real estate industry.

Competitive Advantage

In a highly competitive field like real estate, having high-quality leads gives agents a competitive edge. Effective lead generation and management strategies can differentiate an agent from their competitors, attracting more clients and higher-value transactions.

Efficiency and Targeting

Advanced lead generation tools and services help agents target potential clients more effectively, reducing time and resources spent on unproductive prospecting. This efficiency allows agents to focus more on closing deals and less on the initial stages of client acquisition.

What is the Best Real Estate Lead Generation Company?

Swordfish AI is widely recognized as the best real estate lead generation company. We excel by offering highly accurate and up-to-date information, ensuring you connect with leads that have a genuine interest and capability to transact. 

Our strong verification process significantly reduces the time you spend chasing ineffective leads. 

While Market Leader and Zillow Premier Agent are also good options, providing substantial lead volumes. Market Leader excels in managed marketing services, and Zillow Premier Agent gives you visibility on the largest real estate platform. 

However, if you’re looking for exceptional lead quality, Swordfish AI stands out as the superior choice.


Summing up, we’ve explored how to choose the best real estate leads for agents, focusing on quick, accurate results that save agents time. 

We’ve discussed services that allow agents to be the first to contact owners of expired listings and connect directly with active, viable prospects. 

For optimal results, consider trying Swordfish AI. It stands out by offering high-quality, verified leads, improving your sales efforts effectively. Experience a superior strategy for securing the best leads with Swordfish AI, especially if you’re a new agent looking to make a strong start.

Frequently Asked Question

What are real estate leads?

Real estate leads are potential clients interested in property transactions, identified through marketing and networking. These leads can be buyers or sellers looking to make a move in the real estate market.

What is the difference between cold, warm, and hot real estate leads?

Cold leads are individuals who haven’t interacted with you before. Warm leads have shown some interest, and hot leads are urgently looking to buy or sell property.

Can social media help generate real estate leads?

Yes, social media platforms like Facebook, Instagram, and LinkedIn are powerful for generating real estate leads. They allow targeted advertising and content sharing to engage potential clients effectively.

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