Clearbit Pricing, Alternatives, & Overview: Is Clearbit Worth It in 2025?

Last updated: September 3, 2026

Important update: HubSpot acquired Clearbit in December 2023 and folded its enrichment tools into a new product called Breeze Intelligence. The standalone Free, Growth, and Business plans described in the original Clearbit pricing pages were phased out, with the free tier and several legacy tools discontinued by April 30, 2025. If you’re evaluating “Clearbit” today, you’re really evaluating Breeze Intelligence, which now requires an active HubSpot subscription and runs on HubSpot’s credit system rather than Clearbit’s old standalone billing. The plan details below reflect how Clearbit was historically priced and packaged, and we’ve flagged where that no longer applies.

Clearbit built its reputation on data enrichment, giving sales and marketing teams cleaner records on companies and contacts. That reputation is why so many buyers still ask what Clearbit costs, even though the product itself now lives inside HubSpot’s Breeze Intelligence.

Historically, Clearbit’s pricing was based on data enrichment volume and API requests. It offered a free tier, a Business Tier around $20,000/year, and a custom “Powered by Clearbit” tier, with contracts ranging from roughly $17,100 to over $80,700 depending on company size and negotiated terms.

Below, we break down how Clearbit’s plans used to be structured, what’s changed under Breeze Intelligence, and how it stacks up against alternatives worth considering if you need contact and company data outside the HubSpot ecosystem.

Key Takeaways

• Clearbit is now Breeze Intelligence: HubSpot absorbed Clearbit’s tools into its own product, and the free standalone plan and several legacy tools were retired by April 30, 2025.
• Historical Free Plan: The old free plan offered 25 monthly credits for lead discovery, website visitor identification, and list building in HubSpot, useful for small teams starting out. This is no longer available as a standalone offering.
• Historical Growth Plan: Previously priced between $150 and $275 monthly for 125 to 1,000 credits, this tier included all Free Plan features for businesses expanding lead generation.
• Historical Business Plan: Custom-priced and built for enrichment, lead scoring, form optimization, and targeted outreach at volume, this tier scaled with usage rather than a flat rate.
• Breeze Intelligence today: Pricing now runs on HubSpot’s credit system and requires a paid HubSpot subscription, so total cost depends heavily on which HubSpot tier you’re already on.

What is Clearbit?

Clearbit built its name in B2B marketing intelligence by providing detailed data on companies, contacts, and IP addresses. It helped marketing teams by delivering data for improving products, customizing outreach, and refining customer targeting.

The company built its reputation on real-time data about people and companies, helping businesses personalize interactions and simplify operations.

Its database historically covered tens of millions of companies and hundreds of millions of contacts, information useful for lead generation, scoring, and audience targeting.

Marketing professionals, sales teams, and data analysts made up its core user base, drawn in by integrations with CRM and marketing tools. Since the HubSpot acquisition, that functionality lives on primarily as Breeze Intelligence inside the HubSpot platform rather than as an independent product.

Clearbit Pricing Breakdown (Historical Structure)

Clearbit’s pricing used to start with a Free Plan offering 25 monthly credits at no cost. The Growth Plan scaled from $150 to $275 for 125 to 1,000 monthly credits. The Business Plan cost varied based on volume and was customized to specific business requirements. None of these standalone tiers are sold this way today; the tables below reflect Clearbit’s pricing as it stood before the Breeze Intelligence transition, which is useful context if you’re comparing historical quotes or migrating from an old contract.

Clearbit Pricing Plans Comparison Table

This comparison table provides a quick overview of Clearbit’s former cost structure:

Features	Free Plan	Growth Plan	Business Plan
Pricing	$0	$150 to $275	Custom, based on volume
Monthly Credits	25	125 to 1,000	Customized to business needs
Lead Discovery	Yes	Yes	Yes
Website Visitor Identification	Yes	Yes	Yes
Prospect & Account List Building	Yes, within HubSpot	Yes, within HubSpot	Yes, plus advanced features for larger databases
Company Enrichment	–	–	Yes
Contact Enrichment	–	–	Yes
Lead Scoring & Routing	–	–	Yes
Form Optimization	–	–	Yes
Intent-Based Outreach	–	–	Yes
Add-Ons	–	–	Forms, Advertising, Capture (as required)
Support for Large Databases	–	–	Yes, with a match test available

Clearbit Free Plan (Discontinued)

Clearbit’s old Free Plan provided 25 credits a month at no cost, suited to individuals or small teams testing lead data enrichment without an annual commitment. This tier, along with several other free tools, was retired by April 30, 2025, as HubSpot consolidated Clearbit’s functionality into Breeze Intelligence.

Key Features in Free Plan

• Lead discovery: Easily discover new, high-quality leads to improve your pipeline.
• Website visitor ID: Accurately identify and monitor visitors on your website effortlessly.
• Prospect list building: Seamlessly build targeted prospect lists directly within HubSpot.
• Credits: Receive 25 credits every month to support your activities.

Benefits of Free Plan

• Zero cost for access to Clearbit’s data enrichment.
• Monthly allocation of 25 credits for lead discovery.
• Identifies website visitors to understand audience engagement.
• Enables the creation of targeted lists within HubSpot seamlessly.

Limitations/Drawbacks of the Free Plan

• Limited to 25 credits, which might be insufficient for larger needs.

• Basic features only; lacks advanced functionalities.

Clearbit Growth Plan (Legacy Pricing)

The Growth Plan used to run between $150 and $275 monthly, aimed at expanding businesses that wanted more insight without an annual commitment. It offered 125 to 1,000 credits, scaling with the needs of growing companies. This standalone tier no longer exists under Breeze Intelligence.

Key Features in Growth Plan

• Enhanced lead discovery: Increase your leads significantly with a higher credit allocation.
• Visitor identification: Gain deeper insights with advanced visitor tracking capabilities.
• Account list enrichment: Expand your lists with enriched, detailed account information.

Benefits of Growth Plan

• Monthly credits increase to between 125 and 1,000.
• Self-service plan offers immediate control and adjustments.
• Extends free plan features for greater lead discovery.

Limitations/Drawbacks of the Growth Plan

• Higher tiers can be costly for small businesses.
• Credits are still capped, which may limit large campaigns.

Clearbit Business Plan (Legacy Pricing)

The Business Plan used volume-based pricing, custom-fit for enterprise-level operations, offering advanced features and support for extensive databases. This tier adapted to a company’s scale and complexity before Clearbit’s functionality moved into Breeze Intelligence’s credit-based model.

Key Features in Business Plan

• Comprehensive company enrichment: Gain in-depth data for enhanced business insights and decisions.
• Contact enrichment tools: Access detailed information to better understand potential leads.
• Advanced lead scoring: Effectively prioritize your leads to improve sales efficiency.

Benefits of Business Plan

• Customizable solutions tailored to unique business needs.
• Volume-based pricing for cost efficiency at scale.
• Company and contact enrichment for detailed data profiles.
• Advanced features like lead scoring, routing, and form optimization.
• Supports very large databases with specialized assistance.

Limitations/Drawbacks of the Business Plan

• Custom pricing may be higher than standard plans.
• The complexity of features may require additional support.

What Breeze Intelligence Costs Today

Since the rebrand, pricing works differently. Breeze Intelligence runs on HubSpot’s shared credit system rather than a standalone plan, and it only works if you already have a paid HubSpot subscription. Entry-level access typically starts around $45 to $50 per month for a batch of credits, but total cost climbs quickly depending on which HubSpot Hub tier (Starter, Professional, or Enterprise) you’re on, since Breeze Intelligence is sold as an add-on rather than a separate product. Teams that relied on Clearbit as a standalone tool connected to Salesforce, Pipedrive, or another CRM no longer have a supported path to that setup, since Breeze Intelligence is built specifically around HubSpot’s own ecosystem.

Clearbit Pricing on Reddit

Reddit discussions about Clearbit’s pricing and alternatives reflect the platform’s pricing history before the HubSpot transition. A few points worth noting:

• Users reported Clearbit’s API service starting at $99 a month for 275 data enrichment requests, with charges applied per request regardless of success.
• Other threads cited quotes over $20,000 for up to 200,000 contacts, pointing to premium tiers for high-volume needs.
• Clearbit’s Enrichment Batch, priced around $0.10 per record, was described as one of the pricier line items in its old catalog.
• Historical pricing ranged from $99 to $999 per month across services, with the old Prospector plan reportedly running $999 a month or $12,000 a year.
• These figures are largely historical now. Since the Breeze Intelligence transition, buyers should confirm current terms directly with HubSpot rather than relying on older Reddit threads.

When Should You Pay for Clearbit or Breeze Intelligence?

Here are scenarios where moving beyond a free or entry-level tier tends to make sense, whether you’re on legacy Clearbit or evaluating Breeze Intelligence:

Enhanced Functionality for Serious Outreach

As your marketing and sales efforts become more strategic, a paid plan offers broader tools and data for outreach at scale, including deeper lead generation and enriched data insights.

Professional-Level Needs

If you’re in sales or marketing, paid tiers are built for you. They connect with CRM systems for better data analysis and typically come with stronger customer support.

Recruitment and Advanced Tracking

If you’re using platforms like LinkedIn for recruiting, richer data plans simplify finding and tracking candidates, making the recruitment process more efficient.

Team Collaboration and Scaling

As a sales or marketing team grows, better collaboration tools and support in paid tiers make it easier to scale operations and keep data sharing consistent across the team.

Cost-Effectiveness for Larger Teams

For teams expanding outreach and lead generation, paid tiers become more cost-effective at scale. Volume discounts can make a paid plan a sound investment as your team and data needs grow.

Features of Clearbit

Clearbit built a reputation as a sales intelligence tool designed to support B2B marketing and sales efforts. Here are its core capabilities, most of which now live inside Breeze Intelligence:

Target Account Identification

Clearbit’s Target Market builder went beyond a basic target account list, helping identify an ideal B2B target market by drawing on a wide range of B2B companies across the internet to build a broader pool of potential buyers.

Intent Revelation and Conversion

Clearbit’s tools could reveal the identity of anonymous website visitors, surfacing intent from high-fit companies visiting a site so teams could act on it quickly.

Contact Database Access

With access to a large B2B contact database, Clearbit helped teams connect with decision-makers in their target market. The old free tier historically included prospecting credits, though this specific setup is no longer offered as a standalone product.

HubSpot Integration

Clearbit’s deep integration with HubSpot is now the whole point of the product, since Breeze Intelligence lives natively inside the HubSpot CRM and simplifies exporting enriched, deduplicated data straight into marketing campaigns.

Global Coverage and Data Accuracy

Clearbit’s data historically covered the US, APAC, and EMEA regions, with an emphasis on deliverability and accuracy for B2B contact data.

Is Clearbit Worth The Price?

It depends heavily on whether you’re already committed to HubSpot. Clearbit’s enrichment data has long been praised for depth, particularly for targeting decision-makers at smaller companies.

Many users found its targeted advertising group features effective, though others questioned the value given the price, especially at higher volumes. That tension has only grown since the shift to Breeze Intelligence, which now requires a HubSpot subscription on top of the credit cost.

Looking at Clearbit alternatives, Swordfish AI is a strong option, particularly for teams that don’t run their stack through HubSpot or need direct-dial phone data alongside email. It offers a comparable enrichment and contact-finding service without requiring a specific CRM commitment.

Bottom line: if your team already runs on HubSpot, Breeze Intelligence may be worth evaluating on its current credit-based terms. If you’re on a different CRM or want more flexibility, weighing it against alternatives like Swordfish AI is worth the time before committing budget.

Swordfish AI is the #1 Clearbit Alternative

Swordfish AI stands out among contact data platforms as an alternative to Clearbit, built around a large database that includes cell phone data and verified business email addresses.

One of Swordfish AI’s strengths is its partnerships with major cell phone carriers, which helps improve data accuracy, paired with matching algorithms designed to connect the right data to the right prospect.

Swordfish AI also emphasizes email validation to reduce bounce rates and keep data current through live data partners.

A practical advantage for Swordfish AI users is the ability to reach decision-makers directly, which matters for both sales outreach and recruiting.

Clearbit vs Swordfish AI: A Quick Comparison Table

Here’s a quick comparison table of Swordfish AI and Clearbit:

Feature	Swordfish AI	Clearbit
Pricing	Custom pricing available	Starts at $150/month
Free Trial	Offers a free trial	Offers a free version
Database Size	3.5 billion profiles	50 million company records and 389 million contact records
Integrations	Integrates with Salesforce, HubSpot, Pipedrive, and more.	Integrates with HubSpot, Marketo, Pardot, Segment, and other platforms.
User Experience (UX)	Offers a user-friendly interface with easy navigation	Efficient B2B platform with a clear, intuitive layout
Platform Availability	Available as a web-based platform, accessible on multiple devices.	Web-based platform, including desktop and mobile, focusing on HubSpot integration.
Legal Compliance	Maintains GDPR in Europe and CCPA in California	Committed to ethical data sourcing and privacy, aligning with GDPR in Europe and CCPA in California.
Direct Access	Provides direct access to decision-makers, enhancing outreach and connection opportunities.	Enables targeted outreach to key contacts, focusing on high-intent B2B leads.
Chrome Extension	Extracts contact information on LinkedIn, Twitter, Facebook, GitHub, StackOverflow, and more.	Find emails and company info via Chrome.
Reverse Search	Find information using Name, Company, Email, Phone, Social Profile, etc.	Not available

Why Choose Swordfish AI Over Clearbit?

When weighing Swordfish AI against Clearbit, it comes down to what you actually need. Both have strengths, but for certain use cases Swordfish AI is the better fit:

Comprehensive Contact Information

Swordfish AI’s partnerships with cell phone providers help keep contact data current, reducing the odds of outdated or incorrect details, which matters for outreach efficiency compared to Clearbit.

Real-Time Data Verification

Swordfish AI emphasizes real-time data verification, so contact information stays current and the risk of using stale data drops significantly compared to Clearbit’s older enrichment model.

Integration Capabilities

Both platforms integrate with common CRM and email tools, but Swordfish AI isn’t tied to a single CRM ecosystem the way Breeze Intelligence is tied to HubSpot, which matters if your team runs Salesforce, Pipedrive, or another system.

Cost-Effectiveness

Swordfish AI’s pricing model may offer better value for small to medium-sized businesses or budget-conscious teams, especially now that Breeze Intelligence requires a paid HubSpot subscription just to access its credits.

If you want a full feature set without being locked into a specific CRM’s pricing tiers, Swordfish AI’s plans may be more accommodating.

Try Swordfish Ai

What are the Other Alternatives to Clearbit?

Choosing the right Clearbit alternative means comparing each option’s strengths against your specific needs. Here’s a look at monthly plans, pricing, and overall value across Clearbit and its competitors, using Clearbit’s historical standalone pricing for comparison purposes.

Feature	Clearbit	ZoomInfo	Apollo.io	UpLead
Pricing Model	Free Trial: 25 credits/month.Growth Plan: Starts from $150-$275 for 125-1,000 credits.Business Plan: Custom Pricing	Professional: $14,995/year for 5000 creditsAdvanced: $24,995/year for 10,000 credits.Elite: $39,995/year for 10,000 credits.	Free: $0 with limited featuresBasic: $49/user/monthProfessional: $79/user/monthOrganization: Starts at $199/user/month for a minimum of 3 users.	Free Trial: Limited credits Essentials: $99/month for 170 credits. Plus: $199/month for 400 credits. Professional: Custom pricing.
Database Size	Extensive, global coverage	150 million professionals; 14 million companies	275 million contacts; 65 million accounts	Over 155 million B2B contacts
Database Accuracy	High, with AI-enhanced data gathering	High, with a focus on North American data	High, with real-time verification	95% data accuracy guarantee
Integration	High, first HubSpot Native Data Provider	Extensive, with a range of GTM products	Extensive, supports major CRMs and tools	Integrates with major CRMs and outreach tools
Key Feature	AI-enhanced data enrichment	Comprehensive sales and marketing ecosystem	Sales intelligence and engagement platform	High-quality business contact data with built-in email verification
Target Audience	B2B teams needing comprehensive data sets	Sales and marketing teams in need of detailed B2B data	Sales teams looking for accurate leads and engagement tools	Businesses seeking accurate B2B prospecting data

1. Clearbit Vs ZoomInfo

ZoomInfo remains a leading tool for B2B data, providing in-depth knowledge about companies and professionals for precise marketing and sales targeting.

One of its standout features, WebSights, is built to identify unknown website visitors and convert them into potential leads.

Getting ZoomInfo running is straightforward, and it integrates with existing CRM systems to enrich lead data, keeping sales and marketing teams working from current information and improving conversion rates.

ZoomInfo is generally recognized for supporting sales methods, refining marketing approaches, and surfacing buyer intent, which makes it a solid asset for B2B teams.

Compared to legacy Clearbit, ZoomInfo tends to edge ahead thanks to broader data coverage and features like WebSights. Clearbit offered valuable insights in its own right, but ZoomInfo’s database and functionality make it a strong choice for teams wanting comprehensive B2B intelligence outside HubSpot.

Comparison Table of Clearbit vs ZoomInfo

Feature	ZoomInfo	Clearbit
Pricing	Professional: $14,995/year for 5000 credits.	Free Trial: 25 credits/month.
	Advanced: $24,995/year for 10,000 credits.	Growth Plan: Starts from $150-$275 for 125-1,000 credits.
	Elite: $39,995/year for 10,000 credits. Additional features and credits available.	Business Plan: Custom Pricing
Primary Function	B2B intelligence & lead generation	Marketing data and intelligence
Data Sources	Proprietary technology, partnerships, public data	Public data, partnerships, and proprietary algorithms
Database Size	Extensive database of businesses and professionals	Large database, though may be smaller than ZoomInfo
Data Accuracy	High accuracy with regular updates	High accuracy with real-time data enrichment
Target Users	Sales and marketing professionals, recruiters	Sales and marketing teams, developers
Customization	Customizable alerts and reports	Highly customizable API for data integration
Integrations	Integrates with many CRM and sales platforms	Extensive API integrations with sales, marketing, and CRM tools

 

2. Clearbit Vs Apollo.io

Apollo.io is built to make finding and communicating with potential customers easier, with a database that includes over 275 million individuals and 73 million companies, simplifying the task of pinpointing exact contacts.

One standout feature of Apollo.io is its focus on maintaining current data, helping teams avoid the pitfalls of outdated contacts.

Beyond compatibility, Apollo.io equips teams with tools for email outreach, phone calls, and LinkedIn engagement, aimed at increasing efficiency.

Compared to legacy Clearbit, Apollo.io often wins out with a larger contact list and stronger outreach tools. Clearbit had its strengths, but Apollo.io offers a wider range of resources for connecting with interested parties.

This makes Apollo.io a solid choice for teams focused on finding and communicating with new customers at scale.

Comparison Table of Clearbit vs Apollo.io

Feature	Apollo.io	Clearbit
Pricing	Free: $0 with limited features.Basic: $49/user/month.Professional: $79/user/month.Organization: Starts at $199/user/month for a minimum of 3 users.	Free Trial: 25 credits/month. Growth Plan: Starts from $150-$275 for 125-1,000 credits. Business Plan: Custom Pricing
Primary Function	Sales intelligence and engagement platform	Marketing data and intelligence
Data Sources	Public data, proprietary technology	Public data, partnerships, and proprietary algorithms
Database Size	Large database of businesses and professionals	Large database, but specifics vary
Data Accuracy	High accuracy with regular updates	High accuracy with real-time data enrichment
Target Users	Sales teams, marketers, recruiters	Sales and marketing teams, developers
Customization	Highly customizable campaigns and workflows	Highly customizable API for data integration
Integrations	Extensive integrations with CRM and sales tools	Integrates well with various sales, marketing, and CRM tools

3. Clearbit Vs UpLead

UpLead stands out with its promise of 95% data accuracy, making it a reliable option for connecting with potential clients. It helps clean up prospect lists by removing incorrect information or leads that don’t fit the target criteria.

With UpLead, more than 50 filters help narrow down the exact type of contacts and companies needed.

Setup is straightforward, and UpLead verifies emails in real time, reducing wasted outreach to bad addresses.

Compared to legacy Clearbit, UpLead’s emphasis on data precision and its broad filtering options put it ahead for teams that prioritize accurate, straightforward tools.

Comparison Table of Clearbit vs UpLead

Feature	UpLead	Clearbit
Pricing	Free Trial: Limited credits.Essentials: $99/month for 170 credits. Plus: $199/month for 400 credits. Professional: Custom pricing.	Free Trial: 25 credits/month. Growth Plan: Starts from $150-$275 for 125-1,000 credits. Business Plan: Custom Pricing
Primary Function	B2B lead generation and sales intelligence	Marketing data and intelligence
Data Sources	Public records, proprietary databases	Public data, partnerships, and proprietary algorithms
Database Size	Extensive database of businesses and contacts	Large database, specifics can vary
Data Accuracy	High accuracy with real-time data verification	High accuracy with real-time data enrichment
Target Users	Sales and marketing professionals	Sales and marketing teams, developers
Customization	Customizable search and filtering capabilities	Highly customizable API for data integration
Integrations	Integrates with several CRM and sales tools	Extensive API integrations with sales, marketing, and CRM tools
Data Privacy and Compliance	Adheres to data privacy laws like GDPR, CCPA	Also compliant with GDPR, CCPA, and other privacy regulations

Conclusion

Clearbit’s pricing structure, historically, offered reasonable value for teams wanting thorough, accurate business data. That value proposition has shifted now that the product operates as Breeze Intelligence inside HubSpot, with cost tied to HubSpot subscription tier plus credit usage rather than a standalone plan.

If you’re focused on high-quality leads, sharper sales intelligence, and more efficient marketing, and you’re already committed to HubSpot, Breeze Intelligence is worth evaluating on its current terms.

Before deciding, weigh your specific needs, your existing CRM, and your budget against what Breeze Intelligence actually offers today.

If you’re considering alternatives with a different mix of features and costs, particularly if you’re not tied to HubSpot, Swordfish AI is worth a look. It offers a different set of trade-offs that may fit various business needs better than a HubSpot-locked add-on.

Try Swordfish Ai

Frequently Asked Question

Are there additional costs for API usage in Clearbit?

Historically, yes, Clearbit’s API pricing scaled with usage. Under Breeze Intelligence, cost is tied to HubSpot credits rather than a separate API bill, so usage still affects total spend.

Is there a free trial available in Clearbit?

Clearbit previously offered free tools and trial access, but its standalone free platform was discontinued by April 30, 2025. Any current trial access would run through HubSpot’s Breeze Intelligence offering.

Can I customize my Clearbit plan to fit my specific needs?

Historically, Clearbit offered customization for its Enterprise-level plan, including advanced data integrations and support. Under Breeze Intelligence, customization now depends on your HubSpot Hub tier and credit pack.

Does Clearbit offer discounts?

Clearbit previously offered promotions for certain customer segments. It’s best to check directly with HubSpot’s sales team for any current Breeze Intelligence offers, since standalone Clearbit discounting no longer applies.

Is Clearbit good for small business?

Clearbit’s enrichment and lead generation tools were historically useful for small businesses with limited resources. Under Breeze Intelligence, the value for a small business now depends on whether that business already pays for a HubSpot subscription.

Is Clearbit good for personal use?

Clearbit’s data was useful for personal use cases like networking, job searching, or light market research. That kind of casual, low-cost access is harder to justify now that the tool requires a paid HubSpot subscription.

Is Clearbit secure?

Clearbit adhered to industry-standard security practices, including data encryption and privacy law compliance. As Breeze Intelligence, it now falls under HubSpot’s broader security and compliance practices.