ZoomInfo Pricing, Alternatives, & Overview: Is ZoomInfo Worth in 2025?

If you’re evaluating ZoomInfo or comparing budget options with other B2B contact data tools, understanding the true cost is essential. ZoomInfo’s pricing structure is based on features, database access, and user count, but they don’t publish rates publicly—you’ll need to contact sales for a custom quote.

Based on our research and user reports, ZoomInfo typically offers four main plans: Professional (roughly $14,995/year), Advanced ($24,995/year), Elite ($34,995/year), and Elite+ ($47,500/year). Each plan varies in credits, features, and user licenses.

This guide breaks down exactly what ZoomInfo costs in 2025, what you get at each tier, and whether the investment makes sense for your sales or recruiting team—plus we’ll show you why Swordfish AI delivers better ROI for most businesses.

What is ZoomInfo?

ZoomInfo is a B2B intelligence platform that helps businesses find detailed information about companies and professionals. The platform provides contact details, company information, and buyer intent signals to help you target sales and marketing efforts more effectively.

ZoomInfo aggregates data from public records, business websites, and proprietary sources to build a database of over 321 million professional contacts at 104 million companies. You get access to details like company size, contact information, professional backgrounds, and technology stack updates.

The platform also provides intent data showing how active potential leads are online and recent company news. This helps you understand prospect interests and optimal timing for outreach. ZoomInfo maintains data freshness through regular updates and verification checks to ensure accuracy.

ZoomInfo Pricing Breakdown: What Does ZoomInfo Cost?

ZoomInfo doesn’t disclose pricing publicly, requiring custom quotes for each customer. Based on our research from 2021-2025, here’s what you can expect to pay.

The Professional plan costs approximately $14,995 annually for 3 users with 5,000 annual credits and 2,000 monthly credits per user. The Advanced plan runs about $24,995 per year for 3 users, including 10,000 annual credits and 1,000 monthly credits per user.

For the Elite plan, expect to pay around $34,995 annually for up to 5 users with 57,000 bulk data credits. The Elite+ plan tops out at $47,500 per year for 9 users, including 90,000 bulk data credits and 10,000 monthly credits.

Keep in mind that ZoomInfo pricing in 2025 is based on annual subscriptions. The actual price you pay depends on features, functionality, and negotiation with their sales team.

Plan	Annual Cost	Users	Credits	Key Features
Professional	$14,995	3	5,000 annual; 2,000 monthly	Basic demographic and firmographic data
Advanced	$24,995	3	10,000 annual; 1,000 monthly	Professional features plus technographic data
Elite	$34,995	5	57,000 bulk credits	AI-generated profiles, workflow automation
Elite+	$47,500	9	90,000 bulk credits; 10,000 monthly	Global data, email verification with NeverBounce

How is ZoomInfo Cost Calculated? Factors Affecting Pricing

Several factors influence your final ZoomInfo cost in 2025:

Credits: ZoomInfo pricing is credit-based. You need credits to look up contact and company details, with more detailed information requiring additional credits.

Number of Users: Price scales with team size. More users mean higher annual costs.

Plan Features: Access to specialized data like technographics, buyer intent, or conversation intelligence adds to the cost.

Contract Length: Longer commitments typically reduce annual per-user costs.

Extra Services: Additional features like market intelligence reports, advanced integrations, or premium support increase your investment.

ZoomInfo Free Plan

ZoomInfo offers a limited free trial lasting 4-14 days, designed to let you test the platform before committing. The trial isn’t a true free plan—it’s a short-term evaluation period with restricted access.

Trial Features:

• 10 contact lookups
• Single-user access
• Limited to contact search functionality
• No data storage capabilities

What You Get:

• Access to ZoomInfo’s contact and company database
• Basic search filters
• Sales automation tools preview
• Conversation intelligence insights
• Marketing solution overview
• Data management tools
• Lead routing features
• Recruiting outreach services

Benefits:

• Preview database quality
• Test search functionality

Limitations:

• Only 4-14 days (including weekends)
• Maximum 10 contact lookups
• Must share your contacts with ZoomInfo to access the trial

ZoomInfo’s trial offers a brief look at capabilities but is extremely limited in scope. To fully leverage what ZoomInfo offers, you’ll need one of their paid plans—or consider alternatives like Swordfish AI that offer more generous trial terms and transparent pricing.

ZoomInfo Professional Plan

The Professional Plan costs $14,995 per year and targets small to medium businesses seeking advanced search capabilities, integrations, and enriched data. It includes 3 user licenses with 5,000 annual bulk credits and 2,000 recurring views per user per month.

Key Features:

• Access to base platform
• 5,000 annual bulk credits
• 2,000 recurring views per user per month
• My Records access
• ListMatch
• Tagging
• CRM integrations
• Data enrichment
• Accuracy scoring

Optional Add-Ons (Additional Cost):

• Worldwide data
• FormComplete (includes 5,000 bulk credits)
• InboxAI Premium
• NeverBounce email verification (1 million verifications)
• Compliance API

Additional Users: $1,500 per user

Best For: Small to medium-sized businesses looking to improve sales and marketing strategies with verified contact data and CRM integration.

Pros:

• Comprehensive search features
• Strong integration capabilities
• Access to enriched data for better targeting

Cons:

• Additional costs for email verification and certain features
• May be over-featured for very small businesses or startups

ZoomInfo Advanced Plan

The Advanced Plan costs $24,995 annually for 3 users and is designed for medium to large businesses requiring comprehensive insights, real-time alerts, and data enrichment. It includes 10,000 annual bulk credits and 1,000 monthly user credits.

Key Features (All Professional Features Plus):

• 10,000 annual bulk credits
• 1,000 monthly user credits per user
• 2,000 recurring views per user per month
• Real-time alerts
• WebSights (website visitor tracking)
• Company events monitoring
• News alerts
• Data enhancement
• View customization
• Master suppression lists
• Do Not Call list
• Technology tracking
• Organizational charts
• Scoops (company intelligence)
• Funding information
• Education and employment history
• Location and hierarchy data
• Web references
• Mobile phone and personal email access

Optional Add-Ons:

• Attributes for advanced data categorization
• Intent data for understanding customer intentions
• Compliance API
• 6 Topic Signals Unlimited

Additional Users: $2,500 per user

Best For: Medium to large businesses requiring detailed insights on potential customers, advanced alerting, and robust data enrichment features.

Pros:

• Advanced alerting and event tracking
• Enhanced customization and suppression options
• Access to comprehensive data points

Cons:

• Higher cost compared to Professional
• Feature complexity may require training

ZoomInfo Elite Plan

The Elite Plan starts at $34,995 annually for up to 5 users and includes AI-generated customer profiles, workflow automation, and email verification. It’s designed for large enterprises requiring in-depth sales insights and advanced integration capabilities, with 57,000 bulk data credits included.

Key Features (All Advanced Features Plus):

• 57,000 bulk data credits
• 10,000 annual bulk credits
• 1,000 monthly user credits per user
• AI-generated Ideal Customer Profiles
• Workflow automation
• NeverBounce email verification checks
• Advanced FormComplete
• Premium InboxAI
• Compliance API
• Extensive company and contact profiles
• Direct phone and verified email addresses
• Advanced search capabilities and alerts
• Full CRM and platform integration

Optional Add-Ons:

• Engage for interactive data engagement
• 12 and 50 Topic Signal Unlimited for extensive market insights
• Enrich (includes 25,000 bulk credits) for enhanced data enrichment

Additional Users: $2,500 per user

Best For: Enterprises or sales teams requiring broad data access, advanced AI-driven features, and extensive integration capabilities.

Pros:

• Comprehensive data access for detailed market analysis
• Advanced AI and machine learning capabilities
• Workflow automation to streamline sales pipeline
• High-level integration with existing systems

Cons:

• High annual cost may not be feasible for smaller companies
• Limited to 5 users (additional users cost $2,500 each)

ZoomInfo Elite+ Plan

The Elite+ Plan costs $47,500 annually for 9 users and includes 90,000 bulk data credits, 10,000 monthly credits, 9,000 monthly recurring credits, global data coverage (excluding GDPR regions), and NeverBounce email verification.

Key Features:

• 90,000 bulk data credits
• 10,000 monthly credits
• 9,000 monthly recurring credits
• Global data coverage (all non-GDPR countries)
• Email verification through NeverBounce

Fixed Users: Exactly 9 users (no flexibility to add or reduce)

Best For: Larger teams within medium to large organizations who require extensive data access and verification capabilities across a global network. Especially valuable for businesses in marketing, sales, and data analytics that process and verify large volumes of data.

Pros:

• Annual billing significantly reduces overall cost
• Bulk and monthly data credits support extensive operations
• Global data access ideal for multinationals

Cons:

• Fixed user count of 9 lacks flexibility for growth or downsizing

ZoomInfo SalesOS Pricing

ZoomInfo SalesOS offers two primary subscription options to enhance sales and data management. You can choose the Advanced package for $24,995 per year or the Elite package at $34,995 per year.

Both packages provide foundational tools for data access and outreach, with the Elite package including deeper insights and analytics. To customize your SalesOS experience, ZoomInfo offers Premium Add-On features and Data Add-Ons.

Category	Add-On	Base Price	Additional Seat Cost
Premium Add-Ons	Engage	$5,000	$2,400
	Chorus	$8,000	$1,200
	Enrich	$15,000	Not disclosed
	FormComplete	$12,000	Not disclosed
Data Add-Ons	6 Intent Topics (Advanced Only)	$5,000	Not disclosed
	Custom Intent (Elite Only)	$5,000	Not disclosed
	Global Data	$10,000	Not disclosed
Bulk Data Credits	10,000 Credits	$5,500	Not required
	25,000 Credits	$11,250	Not required
	50,000 Credits	$17,500	Not required
	100,000 Credits	$32,000	Not required

ZoomInfo API Pricing

ZoomInfo’s API for prospecting and lead generation starts at $50,000 annually. According to a former ZoomInfo employee on Reddit, selling this high-level service was rare despite working there for over 4 years.

For contact enrichment specifically, ZoomInfo offers a more affordable API option through the HubSpot App Marketplace at $5,000 per year. This service is designed to add depth to existing contact database information.

Key Benefits of ZoomInfo

ZoomInfo provides several advantages for B2B sales and marketing teams:

Expansive Database: Access to over 321 million professional contacts at 104 million companies provides substantial market research and outreach opportunities.

Accurate Contact Information: Precise, up-to-date contact details improve marketing and sales efficiency by ensuring outreach reaches the right individuals.

Lead Generation Enhancement: Advanced search capabilities and a large database simplify identifying and connecting with potential customers.

CRM Compatibility: Seamless integration with CRM systems like Salesforce, Zoho, HubSpot, and Microsoft Dynamics 365 keeps contact data synchronized and accessible.

Buyer Intent Insights: Identifies potential buyers showing purchase readiness, allowing you to tailor sales strategies more effectively.

Up-to-Date Information: Regular database updates maintain contact list relevance and accuracy for more effective outreach.

Data Privacy and Security: Follows strict standards including GDPR, CCPA, and SOC2 Type 1 Compliance to ensure data safety and legal compliance.

When Should You Pay for ZoomInfo?

Consider investing in ZoomInfo at these business stages:

Just Starting Out: If you’re launching a business and need quick access to potential clients and market insights, ZoomInfo provides a solid foundation.

Experiencing Growth: Once your business gains momentum, ZoomInfo’s powerful insights and analytics help identify and focus on leads with the best conversion potential.

Ready to Expand: When expanding operations or entering new markets, ZoomInfo’s extensive database and sales/marketing tools provide the scalability and data needed for efficient growth.

Key Features of ZoomInfo

ZoomInfo SalesOS: Accelerates your sales process by offering tools to increase productivity and revenue. Features include company insights, one of the largest contact databases, buyer intent tracking, and website visitor identification.

ZoomInfo MarketingOS: Helps marketers target and convert ideal customers using detailed market insights and real-time data. Launch targeted campaigns using signals showing purchase readiness and integrate sales and marketing efforts.

ZoomInfo OperationsOS: Streamlines data management by cleaning and enriching data, removing duplicates, and scoring leads for better prioritization.

ZoomInfo ReachOut: Chrome extension that provides instant detailed information about potential leads as you browse the web.

ZoomInfo Engage: Simplifies sales team workflows with customizable sequences and performance tracking to optimize outreach.

ZoomInfo FormComplete and FormComplete+: Reduces form data errors and improves quality. FormComplete+ auto-fills custom fields and manages submissions automatically.

ZoomInfo Enrich: Enhances contact lists by adding missing details like email addresses, phone numbers, and job titles for more accurate outreach.

ZoomInfo InboxAI: Transforms email marketing with smarter, more personalized emails and performance insights for better results

ZoomInfo WebSights: Provides detailed visitor analytics including demographics and behavior to tailor website content for better engagement.

ZoomInfo Sales Insights: Offers key company information like revenue and employee counts to help identify opportunities and connect with decision-makers.

ZoomInfo Intent: Tracks search queries relevant to your business and updates you on companies looking for your offerings.

ZoomInfo Scoops: Provides timely company event updates like leadership changes or new funding for optimal outreach timing.

ZoomInfo Chat: Combines ZoomInfo’s B2B database with live chat features for informed conversations with site visitors and faster lead qualification.

ZoomInfo Chorus: Uses conversation intelligence to analyze prospect discussions, identify what works, and improve sales conversations.

Is ZoomInfo Worth The Price?

ZoomInfo offers value through its extensive database, accurate data, and unique features like real-time updates and global coverage. For B2B sales or marketing teams, the CRM compatibility and ease of use can be invaluable.

However, the high cost and lack of pricing transparency make ZoomInfo challenging for smaller businesses or teams with specific needs. Competitors may offer comparable databases and analytical tools at more affordable prices with clearer pricing structures.

While ZoomInfo provides quality features and data, comparing alternatives is essential to find the right fit for your budget and requirements—which is why many businesses choose Swordfish AI instead.

What is ZoomInfo’s Pricing on Reddit?

Reddit discussions reveal wide ZoomInfo pricing variations based on business needs and user counts:

Initial Costs: A ZoomInfo rep stated the starting price is $15,000 annually for 3 users, establishing the minimum for small teams.

Lowest Price Seen: The smallest price mentioned was $1,800 for 1 user and 1,000 contacts in 2017. A rep more recently confirmed the current minimum is $15,000, showing significant price increases.

Mid-Range Pricing: One customer spends $40,000 annually for 12 users with 2,000 credits per user monthly (180,000 credits yearly), averaging just over $3,000 per user annually.

Large Team Options: One user reported paying over $140,000 annually for 100+ users with access to 2.4+ million business contacts—designed for enterprises needing extensive data.

Price Stability: A 2019 user reported approximately $12,000 for 4 users and 19,000 credits, showing ZoomInfo’s pricing has remained relatively consistent with minor fluctuations.

What Packages Does ZoomInfo Offer?

ZoomInfo offers specialized packages for different business functions:

SalesOS: Accelerates sales processes with accurate contact details, company insights, and buyer engagement tools. Users typically spend $30,000 annually on SalesOS.

MarketingOS: Provides vital contact information, insights, and digital advertising tools to convert leads and improve marketing results.

TalentOS: Helps HR professionals find candidates faster with advanced search capabilities and insights for efficient hiring.

ZoomInfo Chat: For companies with around 200 employees, costs between $15,600-$31,400 annually. For 1,000+ employees, expect $23,100-$48,900. Organizations exceeding 1,000 employees pay $41,700-$88,000 annually.

ZoomInfo Enrich: Pricing scales with company size. For 200 employees, expect $20,600-$37,300 annually. With 1,000 employees, fees range from $31,900-$66,400. Companies larger than 1,000 employees pay $89,400-$140,400.

UserZoom: For 200 employees, costs run $14,400-$29,800 annually. For 1,000 employees, expect $23,600-$46,300. Companies larger than 1,000 employees pay $57,000-$117,100 annually.

Swordfish AI: The #1 ZoomInfo Alternative

Swordfish AI stands out as a powerful prospecting tool with distinct advantages over ZoomInfo. We offer a proprietary verification system ensuring top-quality, reliable data—crucial when every lead counts.

With 3.5 billion profiles at your fingertips, we outpace ZoomInfo’s 321 million contacts, especially when you need massive-scale data. Swordfish AI provides unique access to cell phone data and expert sales support, offering personalized attention crucial for your campaigns.

Most importantly, Swordfish AI’s partnership with over 200 data providers makes us a leading intent data provider in the industry.

ZoomInfo vs Swordfish AI: Quick Comparison

Feature	Swordfish AI	ZoomInfo
Pricing	Transparent: $99/month (Unlimited Solo) to $599/month (Teams 6-10)	Custom pricing: $14,995-$47,500/year
Free Trial	Yes, 10 credits	4-14 days, limited to 10 lookups
Demo	Available without signup	Not provided
Database Size	3.5 billion profiles	321 million contacts
Chrome Extension	LinkedIn, Dribble, Twitter, Facebook	LinkedIn only
Intent Data	Includes Bombora® Intent Data	Intent engine with 210M IP-to-Org pairings
CRM Integration	Salesloft, Salesforce, LOXO, Outreach, Zapier, Lever	Salesforce, Zoho, HubSpot, Microsoft Dynamics 365
Verification	Real-time email and phone validation	AI and machine learning verification
Cell Phone Access	Direct cell phone numbers	Limited mobile access

Why Choose Swordfish AI Over ZoomInfo?

Choose Swordfish AI for direct access to unique contact details and instant verification, putting us ahead of ZoomInfo in both accuracy and productivity.

Direct Access to Personal Contact Information: Swordfish AI offers exclusive cell phone numbers and high-quality business email addresses. If ZoomInfo’s contact list is missing critical direct lines vital for quick conversations with key players, Swordfish AI has you covered.

Instant Verification of Contact Information: Swordfish AI provides real-time checks on contact details where ZoomInfo falls short. This process guarantees an 82% success rate on the first dial and 95% overall accuracy on profile details.

Improving Work Efficiency: We address a significant need by ensuring you quickly reach decision-makers. If you’re looking for ways to set up meetings and find qualified leads more effectively, Swordfish AI focuses on providing validated and precise phone numbers.

Straight to Decision-Makers: Getting past gatekeepers to reach people who make decisions can be tough with ZoomInfo. Swordfish AI is designed to overcome this hurdle, providing data that guarantees direct contact with your most valued prospects.

ZoomInfo Pricing Comparison with Alternatives

Feature	ZoomInfo	Lusha	UpLead	Lead411
Free Trial	4-14 days, 10 lookups	5 email credits monthly	7 days, 5 credits	7-day trial, 50 exports
Pricing	$14,995-$47,500/year	Pro: $39/month, Premium: $69/month, Scale: Custom	Essential: $99/month, Plus: $199/month, Professional: Custom	Basic Plus Unlimited: $99/month, Enterprise: Custom
Database Size	321M contacts	50M enterprise + 44M SMB profiles	155M+ B2B contacts	50M B2B email addresses
Data Accuracy	75-99%	80-99% (per testimonials)	≥95% email accuracy guarantee	Double-verified direct dials
Integration	Salesforce, Zoho, HubSpot, Microsoft Dynamics 365	Salesforce, HubSpot, Zoho, Bullhorn, Pipedrive	Outreach, Zapier, Salesforce, ZOHO, Copper	Salesforce, HubSpot, Copper, Zoho, Capsule, Pipedrive
Special Features	FormComplete, WebSights, Chorus	Enrichment tool, buyer intelligence, Chrome extension	Bulk lookup, friendly credits system	Sales engagement platform, lead scoring, real-time updates
Target Audience	Large companies, medium-big sales/marketing teams	Sales professionals, marketers, recruiters	Sales and marketing teams seeking accurate leads	Companies seeking extensive B2B databases with intent data

ZoomInfo vs Lusha

Lusha is an easy-to-use tool that simplifies B2B sales and marketing by providing verified contact details for direct connection with key players. With its focus on ease and efficiency, Lusha helps you quickly find new leads, update data, and automate much of your sales process.

Lusha turns impersonal calls cold into warm, personalized conversations by providing up-to-date emails and phone numbers. Perfect for small and medium businesses, Lusha integrates with popular CRM platforms, making it an excellent option for improving outreach without the complications of larger databases.

Feature	ZoomInfo	Lusha
Free Trial	4-14 days	5 limited email credits monthly
Pricing	Professional: $14,995/year, Advanced: $24,995/year, Elite: $34,995/year, Elite+: $47,500/year	Pro: $39/month, Premium: $69/month, Scale: Custom
Database Size	321M contacts	50M enterprise + 44M SMB profiles
Chrome Extension	LinkedIn	Sales Navigator, Salesforce, LinkedIn, Recruiter
Integrations	Salesforce, Zoho, HubSpot, Microsoft Dynamics 365	Salesforce, HubSpot, Zoho, Bullhorn, Pipedrive
Data Freshness	Average, some outdated data	Monthly refresh cycle
Compliance	Self-declared GDPR compliant	GDPR compliant & ISO 27701 certified

ZoomInfo vs UpLead

UpLead is your go-to tool for B2B connections, offering access to millions of verified contacts with a 95% accuracy guarantee. Finding the right leads is easy with over 50 filters to narrow your search to exactly who you’re looking for.

With real-time email verification, you won’t worry about emails not reaching their destination. Whether you need bulk leads or specific contacts, UpLead provides top-notch data to help your business grow with transparent pricing.

Feature	ZoomInfo	UpLead
Free Trial	4-14 days	7 days, 5 free credits
Pricing	Professional: $14,995/year, Advanced: $24,995/year, Elite: $34,995/year, Elite+: $47,500/year	Essential: $99/month, Plus: $199/month, Professional: Custom
Chrome Extension	LinkedIn	LinkedIn
Database Size	321M contacts	155M+ B2B contacts
Data Verification	AI and machine learning for continuous updates	Detailed verification at download/export
Integrations	Salesforce, Zoho, HubSpot, Microsoft Dynamics 365	Outreach, Zapier, Salesforce, ZOHO, Copper
Usability	Easy to use, minimal learning curve	User-friendly for beginners and experts

ZoomInfo vs Lead411

Lead411 makes reaching sales goals easier by providing access to a rich B2B database filled with intent signals to fine-tune your sales and marketing approach. The platform provides detailed intent data, growth signals, powerful search tools, and timely sales alerts to help you understand your ideal customers better.

Lead411 ensures your CRM is packed with reliable, verified contact details ready for impactful conversations. Whether you’re upgrading email lists or contact profiles, Lead411 gives your team the knowledge to connect with potential customers effectively.

Feature	ZoomInfo	Lead411
Free Trial	4-14 days	7-day trial with 50 contact exports
Pricing	Professional: $14,995/year, Advanced: $24,995/year, Elite: $34,995/year, Elite+: $47,500/year	Basic Plus Unlimited: $99/month, Enterprise: Custom
Chrome Extension	LinkedIn	LinkedIn
Sales Triggers	Detailed insights and alerts on prospects, job changes, company expansions	Advanced search and sales triggers for timely engagement
Integrations	Salesforce, Zoho, HubSpot, Microsoft Dynamics 365	Salesforce, HubSpot, Copper, Zoho, Capsule, Pipedrive
Intent Data	Identifies prospects actively researching products/services	Includes intent and growth data highlighting sales triggers

Conclusion

ZoomInfo doesn’t provide pricing details publicly, but based on our research, plans range from $14,995 to $47,500+ annually. You’ll likely find a ZoomInfo option that fits your business regardless of size.

From understanding ZoomInfo pricing to evaluating whether the platform is worth paying for, you’ve seen how ZoomInfo’s plans offer various features—particularly useful for email outreach and contact finding, with options for different business sizes.

Remember that finding a tool that perfectly aligns with your outreach goals and budget is essential. Swordfish AI can be a great alternative, offering transparent pricing, superior cell phone accuracy, real-time verification, and access to 3.5 billion profiles—all without the enterprise-level commitment ZoomInfo requires.

Talk to sales to see how Swordfish AI compares for your team.