{"id":6167,"date":"2025-02-09T10:42:50","date_gmt":"2025-02-09T10:42:50","guid":{"rendered":"https:\/\/swordfish.ai\/news\/?p=6167"},"modified":"2026-09-03T08:37:41","modified_gmt":"2026-09-03T08:37:41","slug":"cognism-pricing","status":"publish","type":"post","link":"https:\/\/swordfish.ai\/resources\/pricing\/cognism-pricing\/","title":{"rendered":"Cognism Pricing, Alternatives, &#038; Overview: Is Cognism Worth in 2025?"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><p class=\"article-last-updated\"><strong>Last updated:<\/strong> September 3, 2026<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" loading=\"false\" class=\"aligncenter wp-image-23352 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Cognism-Pricing-4.png.webp\" alt=\"Cognism pricing\" width=\"1060\" height=\"565\"><\/p>\n<p>Cognism has built a reputation as a premium sales intelligence provider with a strong emphasis on data quality and compliance. It&rsquo;s used by thousands of go-to-market teams that need verified contact data for outbound sales, and healthcare organizations evaluating vendors for provider outreach often compare it against more specialized options.<\/p>\n<p><strong>Cognism&rsquo;s pricing runs on an annual platform fee plus a per-user license. The Platinum tier generally falls between $1,500 and $10,000 a year, while the Diamond tier, which adds phone-verified mobile numbers and intent data, typically ranges from $2,550 to $25,000 annually. Total contract value scales with team size and can reach well into six figures for larger organizations.<\/strong><\/p>\n<p>That&rsquo;s the short version. Below, we break down how Cognism prices its plans, what you actually get at each tier, and where alternatives might fit better depending on your budget and use case.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wide Range of Pricing:<\/b><span style=\"font-weight: 400;\"> Cognism&rsquo;s contracts typically span from roughly $15,000 to over $100,000 per year depending on team size and tier, making it usable for mid-market teams up through large enterprises.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platinum and Diamond Tiers:<\/b><span style=\"font-weight: 400;\"> The Platinum Tier covers essential contact and company data starting around $15,000 in platform fees plus $1,500 per user. The Diamond Tier adds phone-verified mobile numbers and intent data, starting around $25,000 plus $2,500 per user.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negotiation and Discounts:<\/b><span style=\"font-weight: 400;\"> Buyers frequently report negotiating meaningful discounts off list price, particularly around contract renewals or end-of-quarter timing, so it&rsquo;s worth pushing back on the first quote.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affordable Alternative:<\/b><span style=\"font-weight: 400;\"> Swordfish AI focuses on finding accurate direct phone numbers and emails and is generally a lower-cost option than Cognism. If direct-dial accuracy and budget are priorities, it&rsquo;s worth a look.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Cognism\"><\/span><b>What is Cognism?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23353 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Cognism-3.png.webp\" alt=\"What is Cognism\" width=\"1280\" height=\"540\"><\/b><\/p>\n<p>Cognism is a UK-based B2B sales intelligence platform known for strong data coverage in Europe and a compliance-first approach to prospecting. It helps sales and marketing teams find and connect with decision-makers globally, with particular strength in EMEA markets.<\/p>\n<p>The platform emphasizes phone-verified contact data as a way to improve connect rates, and it maintains compliance with regional do-not-call and privacy regulations, which matters for any team doing outbound calling at scale.<\/p>\n<p>Beyond raw contact data, Cognism also builds in intent signals and integrates with common CRM and sales engagement platforms, so contact records can flow directly into existing workflows rather than sitting in a separate tool.<\/p>\n<p>The tool is generally positioned for full revenue teams, sales, marketing, RevOps, and go-to-market leadership rather than a single department, with the goal of shortening lead response time and improving connect rates across the funnel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cognism_Pricing_Breakdown\"><\/span><b>Cognism Pricing Breakdown<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Cognism&rsquo;s two core plans are Diamond, with a roughly $25,000 access fee plus about $2,500 per user, and Platinum, with a roughly $15,000 access fee plus about $1,500 per user. The main functional difference is contact volume and data verification: Platinum typically caps around 25 million contacts, while Diamond extends to about 50 million and adds phone-verified numbers.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23354 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Cognism-Pricing-5.png.webp\" alt=\"Cognism Pricing\" width=\"1280\" height=\"737\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comprehensive_Table_of_Cognism_Pricing_Plans\"><\/span><b>Comprehensive Table of Cognism Pricing Plans<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here&rsquo;s a general breakdown of the two tiers based on current market reporting, since Cognism does not publish list prices:<\/p>\n<table>\n<tbody style=\"display: inline-table;\">\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Plan<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>Access Fee<\/b><\/td>\n<td style=\"text-align: center;\"><b>Cost Per User<\/b><\/td>\n<td>\n<p style=\"text-align: center;\"><b>Number of Contacts<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Platinum<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">~$15,000<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">~$1,500\/user<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Up to 25 million<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Diamond<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">~$25,000<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">~$2,500\/user<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Up to 50 million<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"How_is_Cognism_Cost_Calculated_Factors_Affecting_The_Pricing\"><\/span><b>How is Cognism Cost Calculated? Factors Affecting The Pricing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cognism prices around an annual access fee plus a per-user fee, and several variables move the final number:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organization Size: <\/b><span style=\"font-weight: 400;\">Larger teams generally pay more since pricing scales with headcount and usage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tier Selection: <\/b><span style=\"font-weight: 400;\">Platinum and Diamond carry different feature sets and different base costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Feature Inclusion:<\/b><span style=\"font-weight: 400;\"> Add-ons like phone-verified numbers and intent data increase the total contract value.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negotiation and Discounts:<\/b><span style=\"font-weight: 400;\"> Buyers who negotiate, especially at renewal, commonly report lower effective rates than the initial quote.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contract and Volume: <\/b><span style=\"font-weight: 400;\">Committing to multiple seats or a multi-year term can unlock additional discounting.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"1_Cognism_Platinum_Plan\"><\/span><b>1. Cognism Platinum Plan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Platinum Plan targets organizations needing core B2B sales and marketing acceleration tools, with annual costs generally between $1,500 and $10,000 for smaller teams and scaling higher for larger ones.<\/strong><\/p>\n<p>Platinum is built for teams that need solid contact and company data without paying for phone verification or intent data. It&rsquo;s a reasonable starting point if your outreach doesn&rsquo;t depend heavily on cold calling accuracy.<\/p>\n<p>For teams weighing cost against functionality, Platinum offers a foundational toolset without the premium verification layer that Diamond adds.<\/p>\n<h4><b>Features in the Platinum Plan<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead Builder<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data Segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to the Chrome Extension<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration with popular sales tools<\/span><\/li>\n<\/ul>\n<h4><b>Pros<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lower entry cost for small to medium-sized teams.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to core B2B sales and marketing tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reasonable fit for teams that don&rsquo;t need advanced verification.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some flexibility in choosing features relevant to specific needs.<\/span><\/li>\n<\/ul>\n<h4><b>Limitations<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meaningful upfront access fee even before per-user costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Annual commitment required, with no month-to-month option.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile numbers in this tier are not phone-verified.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Cognism_Diamond_Plan\"><\/span><b>2. Cognism Diamond Plan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The Diamond Plan adds phone-verified mobile numbers and intent data, with pricing typically between roughly $20,000 and $35,000 or more depending on team size and add-ons.<\/strong><\/p>\n<p>Diamond suits larger organizations that need extensive contact access along with the added confidence of manually verified phone numbers. It layers in segmentation, analytics, and broader integration support on top of the Platinum feature set.<\/p>\n<p>Because Cognism&rsquo;s research team manually verifies Diamond numbers on a recurring basis, this tier tends to appeal most to teams doing high-volume outbound calling where connect rate matters directly to revenue.<\/p>\n<h4><b>Features in the Diamond Plan:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to up to 50 million contacts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced AI-driven segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprehensive insights and analytics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead Builder, Insights, Data Segmentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All available integrations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Option to add intent data and Diamonds-on-Demand&reg;<\/span><\/li>\n<\/ul>\n<h4><b>Pros<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Larger contact volume and global database access<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone-verified numbers that can meaningfully improve connect rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advanced segmentation and analytics for targeted outreach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integration with leading sales and marketing tools<\/span><\/li>\n<\/ul>\n<h4><b>Limitations<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highest cost tier, with a substantial access fee<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add-ons like intent topics increase total spend further<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Likely more than smaller teams or startups need<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Key_Benefits_of_Cognism\"><\/span><b>Key Benefits of Cognism<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cognism has several strengths worth calling out for teams evaluating sales intelligence vendors:<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23355 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Key-Benefits-of-Cognism-1.png.webp\" alt=\"Key Benefits of Cognism\" width=\"1024\" height=\"800\"><\/b><\/p>\n<ul>\n<li><b>Global Reach: <\/b><span style=\"font-weight: 400;\">Cognism maintains a large database of business contacts worldwide, with particular strength in European markets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-Quality Data: <\/b><span style=\"font-weight: 400;\">Contact records are refreshed and re-verified on a schedule, which reduces wasted outreach on stale numbers or emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User-Friendly Interface:<\/b><span style=\"font-weight: 400;\"> The platform is built to be usable without heavy onboarding or technical training.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficient Prospecting: <\/b><span style=\"font-weight: 400;\">Built-in list-building tools help teams identify and reach the right accounts faster.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compliance Assured: <\/b><span style=\"font-weight: 400;\">Cognism markets itself around GDPR and CCPA alignment, which matters for teams doing cross-border outreach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrated Solutions: <\/b><span style=\"font-weight: 400;\">Native integrations with tools like Outreach, Salesforce, and LinkedIn keep data inside existing workflows.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cognism_Pricing_Reddit_What_Redditors_Think_about_Cognism\"><\/span><b>Cognism Pricing Reddit: What Redditors Think about Cognism<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Community feedback on Cognism is mixed and tends to depend heavily on region and use case. Some users based outside the UK and Europe have questioned how well its marketing claims translate to their markets.<\/p>\n<p>A Cognism sales representative responding in one thread pointed to the platform&rsquo;s dataset for B2B mobile numbers in EMEA and its GDPR compliance as core strengths, along with accuracy for strategically important contacts.<\/p>\n<p>That same rep acknowledged that fit depends on company type, ideal customer profile, and a buyer&rsquo;s risk tolerance around GDPR.<\/p>\n<p>Other users have praised the interface and data strength within the EU while flagging weaker coverage elsewhere, which tracks with Cognism&rsquo;s European roots and reinforces that the tool&rsquo;s value is regionally uneven.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Features_of_Cognism\"><\/span><b>Key Features of Cognism<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Beyond pricing, here&rsquo;s a closer look at the functional pieces of the platform:<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23356 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Features-of-Cognism-1.png.webp\" alt=\"Features of Cognism\" width=\"1024\" height=\"800\"><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top-Notch_Sales_Intelligence\"><\/span><b>Top-Notch Sales Intelligence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cognism provides business contact records including phone numbers and email addresses, aimed at getting sales reps in front of decision-makers faster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thorough_Data_Compliance\"><\/span><b>Thorough Data Compliance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The platform is built around GDPR and related privacy frameworks, which matters for teams prospecting across the EU and UK in particular.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sophisticated_Prospecting_Tools\"><\/span><b>Sophisticated Prospecting Tools<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cognism&rsquo;s Prospector tool lets users build targeted lists using detailed filtering criteria, and the platform also surfaces sales trigger events and direct dials to support outbound workflows.<\/p>\n<p>This narrows down which accounts and contacts are worth prioritizing rather than working through an undifferentiated list.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Data_Enrichment_Services\"><\/span><b>Data Enrichment Services<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Enhance feature updates outdated or incomplete contact records, which helps keep CRM data usable over time rather than degrading as people change roles or companies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chrome_Extension_for_Quick_Access\"><\/span><b>Chrome Extension for Quick Access<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Chrome extension surfaces contact data directly on LinkedIn, company websites, or inside a CRM, without needing to switch tabs to a separate lookup tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Intent_Data_for_Focused_Outreach\"><\/span><b>Intent Data for Focused Outreach <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Intent signals flag which companies appear to be actively researching relevant solutions, which can help reps time outreach when a prospect is more likely to engage.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_Cognism_Worth_The_Price\"><\/span><b>Is Cognism Worth The Price?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For teams focused specifically on B2B outbound sales, Cognism&rsquo;s pricing can be justified by its phone-verified numbers, compliance posture, and integration depth with common sales tools. Verified data tends to translate into higher live-conversation rates, which is the metric that actually matters for outbound teams.<\/p>\n<p>That said, the calculus is different if your needs sit outside standard B2B sales, if you want a broader all-in-one platform rather than a contact database, or if the quoted price doesn&rsquo;t fit your budget. In those cases, it&rsquo;s worth comparing alternatives with similar core capabilities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Swordfish_AI_is_a_Cognism_Alternative\"><\/span><b>Swordfish AI is a Cognism Alternative<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23357 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-146.png.webp\" alt=\"Swordfish AI\" width=\"1280\" height=\"640\"><\/b><\/p>\n<p>As a data intelligence solution, <a href=\"http:\/\/swordfish.ai\/\"><span style=\"font-weight: 400;\">Swordfish AI<\/span><\/a><span style=\"font-weight: 400;\"> is worth evaluating alongside platforms like Cognism, particularly if direct-dial cell phone accuracy is a priority. What differentiates Swordfish AI is its <\/span><b>cell phone number<\/b><span style=\"font-weight: 400;\"> database, built to keep current contact details available for outreach. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&rsquo;s paired with a <\/span><b>proprietary cell phone verification system<\/b><span style=\"font-weight: 400;\">, and access to over <\/span><b>3.5 billion data points<\/b><span style=\"font-weight: 400;\">, which covers both breadth and verification quality. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Swordfish AI also offers a <\/span><a href=\"https:\/\/swordfish.ai\/\"><span style=\"font-weight: 400;\">free trial<\/span><\/a><span style=\"font-weight: 400;\"> along with <\/span><a href=\"https:\/\/swordfish.ai\/pricing\"><span style=\"font-weight: 400;\">paid plans<\/span><\/a><span style=\"font-weight: 400;\"> scaled to different needs, whether the use case is sales, marketing, or recruitment outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cognism is a strong platform, especially for EMEA-focused B2B teams, but on cell phone number coverage specifically, Swordfish AI focuses <\/span><a href=\"https:\/\/swordfish.ai\/info-prospector\"><span style=\"font-weight: 400;\">on real-time data<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Swordfish_AI_vs_Cognism_Comparison_Table\"><\/span><b>Swordfish AI vs Cognism Comparison Table<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23358 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-vs-Cognism.png.webp\" alt=\"Swordfish AI vs Cognism\" width=\"1060\" height=\"565\"><\/b><\/p>\n<p>Here&rsquo;s a quick look at how Swordfish AI stacks up against Cognism on the fundamentals:<\/p>\n<table>\n<tbody style=\"display: inline-table;\">\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Features<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>Swordfish AI<\/b><\/td>\n<td>\n<p style=\"text-align: center;\"><b>Cognism<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Pricing Model<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Customized pricing based on usage and needs<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Customized pricing; details provided after consultation<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Free Trial or Credits<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Offers free data upon signing up<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Demo available<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Database<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">3.5 billion data profiles<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">400 million B2B profiles<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Data Coverage<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Global coverage with a focus on direct contact data<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Global coverage (EMEA, NAM, APAC) with comprehensive datasets<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Integration<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Salesloft, Salesforce, LOXO, Outreach, Zapier, Lever, etc.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">HubSpot, Salesforce, Copper, Pipedrive, etc.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Compliance<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">GDPR and CCPA compliance highlighted<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">GDPR and CCPA compliance highlighted<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Why_Consider_Swordfish_AI_Over_Cognism\"><\/span><b>Why Consider Swordfish AI Over Cognism?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The choice largely comes down to what your outreach depends on most: broad B2B company data versus verified direct-dial cell numbers.<\/p>\n<h4><b>Pricing<\/b><\/h4>\n<p>Swordfish AI gives new users free data upon signup, which lets teams test data quality before committing budget. Cognism, by contrast, requires a sales conversation to get any pricing at all, which can slow down evaluation for teams that want quick answers.<\/p>\n<h4><b>Database Accuracy and Coverage<\/b><\/h4>\n<p>Swordfish AI&rsquo;s database of over <b>3.5 billion records<\/b> includes cell phone numbers that are harder for many providers to source reliably. Cognism complies with major privacy frameworks but its core dataset is more oriented toward standard business contact and company data than cell-specific verification.<\/p>\n<h4><b>Email Verification <\/b><\/h4>\n<p>Swordfish AI applies verification methods aimed at reducing bounce rates on outbound email. Cognism also verifies emails as part of its data pipeline, though the emphasis of its platform sits more on phone and intent data than on email-specific tooling.<\/p>\n<p><a id=\"signup_button\" class=\"post-signup-button\" style=\"margin-top: 20px; width: 212px;\"><\/a><img decoding=\"async\" class=\"hand-o-up\" src=\"https:\/\/swordfish.ai\/static\/v3\/assets\/icons\/hand-o-up.svg\" alt=\"arrow\">Try Swordfish Ai<i class=\"fas fa-arrow-right\" style=\"margin-left: 10px;\"><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cognism_Pricing_Comparison_with_Other_Top_Alternatives\"><\/span><b>Cognism Pricing Comparison with Other Top Alternatives <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before getting into the alternatives in detail, here&rsquo;s a quick side-by-side view.<\/p>\n<table>\n<tbody style=\"display: inline-table;\">\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Features<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>ZoomInfo<\/b><\/td>\n<td style=\"text-align: center;\"><b>Clearbit<\/b><\/td>\n<td style=\"text-align: center;\"><b>Kaspr.io<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Free Plan<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Available<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Available<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Max Number of Users in Free Plan<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Not Available<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Not Available<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">5 phone credits, 5 direct email credits, 10 export credits per month<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Paid Plan Starts From<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Custom Pricing<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Custom Pricing<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">$65 monthly per user for Starter Plan<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Cost per User<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Custom Pricing<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Custom Pricing<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Offers plans from Free to Organization (&pound;0-&pound;85\/month)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Best Suitable For<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Large enterprises and businesses with extensive marketing and sales teams<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Businesses looking for deep B2B insights and data enrichment<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Individual contributors, SDRs, and small to medium-sized businesses<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"ZoomInfo\"><\/span><b>ZoomInfo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ZoomInfo is a large B2B data intelligence platform aimed at go-to-market teams, offering broad company and contact data along with API access for CRM and marketing automation enrichment. It supports list building, prospecting, and lead routing at scale, with compliance controls built into its data retrieval process.<\/p>\n<h4><b>Comparison Table of Cognism vs ZoomInfo<\/b><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23359 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Cognism-vs-ZoomInfo-2.png.webp\" alt=\"Cognism vs ZoomInfo\" width=\"1060\" height=\"565\"><\/b><\/p>\n<table>\n<tbody style=\"display: inline-table;\">\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Features<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>ZoomInfo<\/b><\/td>\n<td style=\"text-align: center;\"><b>Cognism<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Database Size<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Over 120 million company profiles.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">400 million B2B profiles<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Integration<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Salesforce, Zoho, HubSpot, Microsoft Dyanamics 365, etc.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Salesforce, Outreach, LinkedIn.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Lead Generation<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Advanced search for targeted leads.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Identifies ideal customers, real-time B2B data.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Usability<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">User-friendly platform.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Intuitive, easy to use.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Pricing<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Customized pricing<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Pricing is based upon the plan<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Clearbit\"><\/span><b>Clearbit<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Clearbit builds B2B marketing intelligence by combining public web data, proprietary content, and modeling to produce standardized company and contact data sets. It&rsquo;s used for enriching records for lead scoring and routing, and for surfacing buying intent from website visitors, with global coverage.<\/p>\n<h4><b>Comparison Table of Cognism vs Clearbit<\/b><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23360 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Cognism-vs-Clearbit.png.webp\" alt=\"Cognism vs Clearbit\" width=\"1060\" height=\"565\"><\/b><\/p>\n<table>\n<tbody style=\"display: inline-table;\">\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Features<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>Clearbit<\/b><\/td>\n<td style=\"text-align: center;\"><b>Cognism<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Database<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">50 million company records, and 389 million contact records.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">400 million B2B profiles<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Integration <\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Salesforce, HubSpot, Drift, Facebook, Chili Piper, etc.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">HubSpot, Salesforce, Copper, Pipedrive, etc.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Lead Generation and Enrichment<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Enriches domains and emails, de-anonymizes site traffic and calculates TAM.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Identifies ideal customers, provides real-time B2B data, and has a lead generation feature.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Data Coverage<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Global coverage with precise and standardized data sets.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Strong in Europe, weaker in the US.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Pricing and Plans<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Offers a free account with limited features and customized business plans.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Given upon contact<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Kasprio\"><\/span><b>Kaspr.io<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Kaspr is a tool for quickly finding B2B contact data, phone numbers and email addresses, directly from LinkedIn through a Chrome extension and web app. It&rsquo;s aimed at SDRs, founders, and recruiters and includes a database of several hundred million contacts with a low-friction setup.<\/p>\n<h4><b>Comparison Table of Cognism vs Kaspr<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23361 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Cognism-vs-Kaspr.png.webp\" alt=\"Cognism vs Kaspr.io\" width=\"1060\" height=\"565\"><\/p>\n<table>\n<tbody style=\"display: inline-table;\">\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Features<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>Kaspr.io<\/b><\/td>\n<td style=\"text-align: center;\"><b>Cognism<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Database<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Over 500 million phone numbers and email addresses<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">400 million B2B profiles<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Real-time Verification<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Emphasizes real-time data verification.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Target account identification using intent data.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>API Integration<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Data enrichment using LinkedIn profile URL<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">View and enrich Contacts and Accounts<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td rowspan=\"4\">\n<p style=\"text-align: center;\"><b>Pricing <\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free Plan: $0<\/span><\/td>\n<td style=\"text-align: center;\" rowspan=\"4\"><span style=\"font-weight: 400;\">Given upon contact<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Starter: $65 per user per month<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Business $99 per user per month<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Organization: $99 5 users<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Integration<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">HubSpot, Lemlist, Salesforce, Pipedrive, Zapier, etc.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">HubSpot, Salesforce, Copper, Pipedrive, etc.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cognism offers a genuinely capable sales intelligence platform built around compliant, verified data, and its pricing reflects that positioning. For teams doing heavy B2B outbound, particularly in Europe, the connect-rate improvements from verified numbers can justify the spend.<\/p>\n<p>If your priorities lean more toward direct-dial cell phone accuracy or a lower entry cost, Swordfish AI is worth evaluating as an alternative, and ZoomInfo, Clearbit, and Kaspr each serve somewhat different use cases worth weighing against your specific requirements.<\/p>\n<p>The right choice ultimately depends on your data needs, budget, and how much of your outreach depends on verified phone versus broader company data.<\/p>\n<p><a id=\"signup_button\" class=\"post-signup-button\" style=\"margin-top: 20px; width: 212px;\"><\/a><img decoding=\"async\" class=\"hand-o-up\" src=\"https:\/\/swordfish.ai\/static\/v3\/assets\/icons\/hand-o-up.svg\" alt=\"arrow\">Try Swordfish Ai<i class=\"fas fa-arrow-right\" style=\"margin-left: 10px;\"><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><b>Frequently Asked Questions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_Cognism_good_for_personal_use\"><\/span><b>Is Cognism good for personal use?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cognism is built for B2B sales intelligence and marketing acceleration, with GDPR-aligned lead prospecting and data enrichment aimed at organizations and sales teams rather than individual personal use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_Cognism_good_for_small_business\"><\/span><b>Is Cognism good for small business?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It can work for smaller teams, since Cognism&rsquo;s Platinum tier is scaled below its Diamond tier in both features and cost, though the platform-fee structure still means a meaningful minimum spend regardless of team size.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_Cognism_secure\"><\/span><b>Is Cognism secure?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cognism states that it follows GDPR, SOC2, and ISO27001 standards and supports Multi-Factor Authentication and Single Sign-On for account access, which are standard security controls for enterprise data platforms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_Our_Latest_Blogs\"><\/span><b>Check Our Latest Blogs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/swordfish.ai\/resources\/aeroleads-alternative\/\"><b>Similar as AeroLeads<\/b><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/swordfish.ai\/resources\/people-data-labs-pricing\/\"><b>People Data Labs Pricing<\/b><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/swordfish.ai\/resources\/seekout-pricing\/\"><b>SeekOut Pricing<\/b><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/swordfish.ai\/resources\/find-email-addresses-by-phone-number\/\"><b>Find Email Address By Phone Number<\/b><\/a><\/li>\n<li 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ContactOut<\/a><\/strong><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Cognism pricing breakdown for 2025: Platinum and Diamond tier costs, features, and how Swordfish AI and other alternatives compare.<\/p>","protected":false},"author":6,"featured_media":22628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4600,178],"tags":[],"class_list":["post-6167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cognism","category-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Cognism Pricing &amp; Plans: Should You Go for It in 2025?<\/title>\r\n<meta name=\"description\" content=\"Explore simple insights into Cognism pricing. 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