{"id":25874,"date":"2024-04-29T05:48:17","date_gmt":"2024-04-29T05:48:17","guid":{"rendered":"https:\/\/swordfish.ai\/news\/?p=25874"},"modified":"2026-09-03T08:25:29","modified_gmt":"2026-09-03T08:25:29","slug":"best-way-to-find-real-estate-leads","status":"publish","type":"post","link":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/","title":{"rendered":"24 Best Ways to Find Real Estate Leads for New Agents in 2024"},"content":{"rendered":"\n

Last updated:<\/strong> September 3, 2026<\/p>\n

\"best<\/p>\n

New agents face a familiar problem: high acquisition costs, inconsistent lead quality, and a market crowded with competitors who’ve been building their pipelines for years. Manually cross-referencing MLS records and county filings eats hours that could go toward actual client work. The agents who break through tend to combine a few traditional tactics with newer, faster ones.<\/p>\n

You can find real estate leads by staying active on social media, running targeted PPC ads, showing up at local events, publishing useful content, applying predictive analytics, and offering video tours that give buyers a real feel for a property. A consistent personal brand and disciplined follow-up tie all of it together.<\/strong><\/p>\n

Below is a longer list of tactics, along with some practical notes on where each one tends to work best and where it falls short.<\/p>\n

<\/span>How to Generate Leads in Real Estate As A New Agent<\/b><\/span><\/h2>\n

Last year, more than 5 million homes<\/span><\/a> changed hands in the U.S., which means millions of buyers and sellers were actively working with agents. Reaching even a small slice of that pool consistently is what separates agents who build a sustainable business from those who churn through cold leads.<\/p>\n

\"How<\/p>\n

<\/span>1. Be Active Across Social Media<\/b><\/span><\/h3>\n

Social media remains one of the most affordable ways for agents to market themselves and track local market sentiment. Knowing how to find someone’s email on LinkedIn<\/span><\/a>, Instagram<\/span><\/a> or Facebook<\/a> gives you a direct way to reach people who’ve shown interest in buying or selling.<\/p>\n

LinkedIn, Facebook, and Instagram each offer networking value, and a lot of early business comes through friends and family connections made on these platforms.<\/p>\n

If you’re new to paid social, start small with targeted ads rather than broad campaigns — you’ll learn what resonates before committing real budget.<\/p>\n

<\/span>2. Share Industry Expertise on LinkedIn<\/b><\/span><\/h3>\n

LinkedIn rewards agents who consistently share useful insight rather than just listings. A short post breaking down a local trend or a longer piece on financing options both build credibility over time.<\/p>\n

Use relevant hashtags so your content reaches people actually searching real estate topics, and test a few content formats to see what your audience actually engages with.<\/p>\n

<\/span>3. Optimize Your Facebook Page<\/b><\/span><\/h3>\n

Your Facebook page functions as a mini storefront — a place to showcase listings and open houses, not just a personal profile.<\/p>\n

If you’re looking for how to get leads in real estate for free<\/b>, a well-optimized Facebook page is a reasonable starting point. Name your page and username to reflect your role and location.<\/p>\n

Including phrases like “real estate agent” or “[your city] realtor” in your page title can improve visibility in search results, since Facebook pages often surface in Google searches too.<\/p>\n

Add a call-to-action button so visitors can reach you directly through a contact form, email, or Messenger without extra steps.<\/p>\n

<\/span>4. Reach Your Audience with Instagram Reels<\/b><\/span><\/h3>\n

Instagram Reels remain one of the lower-cost ways to get in front of people who don’t already follow you.<\/p>\n

Use Reels to show off active listings, tease upcoming ones, or run quick virtual walkthroughs. Instagram has 500 million people using it daily<\/span><\/a>, so even modest reach on a Reel can put your listing in front of a meaningful audience. The format allows clips up to 90 seconds with filters, stickers, and captions.<\/p>\n

You can layer in trending audio and stitch in multiple clips, all through the same mobile-first editing tools most people already use.<\/p>\n

If you’re trying to figure out how to get real estate leads<\/b> without heavy production costs, a short Reel gives prospects a fast, authentic look at what you do.<\/p>\n

<\/span>5. Use TikTok for Real Estate Lead Generation<\/b><\/span><\/h3>\n

TikTok has grown into a serious channel for agents, with 50 million U.S. users<\/span><\/a> and growing. A meaningful share of that audience is actively house-hunting, not just scrolling for entertainment.<\/p>\n

You don’t need polished production. A simple 30-second clip filmed on your phone — a day-in-the-life shot or a quick property tour — tends to perform fine.<\/p>\n

Posting consistently matters more than any single viral clip. Regular uploads compound your visibility over time.<\/p>\n

<\/span>6. Use the Internet to Advertise<\/b><\/span><\/h3>\n

Online advertising matters because most home buyers now start their search online — home buyers aged 23 to 56 use the Internet to search for homes in 2021<\/span><\/a>. A few channels worth testing to find the best real estate leads<\/b>:<\/p>\n