{"id":25874,"date":"2024-04-29T05:48:17","date_gmt":"2024-04-29T05:48:17","guid":{"rendered":"https:\/\/swordfish.ai\/news\/?p=25874"},"modified":"2026-10-19T12:35:48","modified_gmt":"2026-10-19T12:35:48","slug":"best-way-to-find-real-estate-leads","status":"publish","type":"post","link":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/","title":{"rendered":"24 Best Ways to Find Real Estate Leads for New Agents in 2024"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><section class=\"aeo-key-takeaways\">\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaways\"><\/span>Key takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>New agents can test a mix of social media, online advertising, local events, useful content, and referrals to find prospects.<\/li>\n<li>Choose lead-generation channels based on your audience, budget, and local market, then track which ones produce relevant conversations.<\/li>\n<li>Consistent, useful participation in local communities and professional networks can support relationship-building over time.<\/li>\n<li>Paid leads and predictive signals are not guarantees; evaluate lead quality, costs, and results before increasing investment.<\/li>\n<li>Follow up respectfully, use contact information appropriately, and check applicable privacy and outreach rules.<\/li>\n<\/ul>\n<\/section>\n<p class=\"article-last-updated\"><strong>Last updated:<\/strong> September 3, 2026<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" loading=\"false\" class=\"aligncenter wp-image-25875 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/Best-Way-to-Find-Real-Estate-Leads.png.webp\" alt=\"best way to find real estate leads\" width=\"1080\" height=\"565\"><\/p>\n<p>New agents face familiar challenges: high acquisition costs, inconsistent lead quality, and competition from agents with established pipelines. Manually cross-referencing MLS records and county filings can take time away from client work. A practical approach is to combine a few traditional tactics with newer ones and track which channels produce meaningful conversations.<\/p>\n<p><strong>You can find real estate leads by staying active on social media, running targeted PPC ads, showing up at local events, publishing useful content, applying predictive analytics, and offering video tours that give buyers a real feel for a property. A consistent personal brand and disciplined follow-up tie all of it together.<\/strong><\/p>\n<p>Below is a longer list of tactics, along with some practical notes on where each one tends to work best and where it falls short.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Generate_Leads_in_Real_Estate_As_A_New_Agent\"><\/span><b>How to Generate Leads in Real Estate As A New Agent<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Last year, more than <a href=\"https:\/\/www.statista.com\/statistics\/226144\/us-existing-home-sales\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">5 million homes<\/span><\/a> changed hands in the U.S., which means millions of buyers and sellers were actively working with agents. Reaching even a small slice of that pool consistently is what separates agents who build a sustainable business from those who churn through cold leads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25891 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/How-To-Generate-Leads-In-Real-Estate-As-A-New-Agent.png.webp\" alt=\"How to Generate Leads in Real Estate As A New Agent\" width=\"1080\" height=\"1200\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Be_Active_Across_Social_Media\"><\/span><b>1. Be Active Across Social Media<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social media remains one of the most affordable ways for agents to market themselves and track local market sentiment. Knowing <a href=\"https:\/\/swordfish.ai\/resources\/how-to-find-someones-email-on-linkedin\/\"><span style=\"font-weight: 400;\">how to find someone&rsquo;s email on LinkedIn<\/span><\/a>, <a href=\"https:\/\/swordfish.ai\/resources\/how-to-find-someones-email-on-instagram\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a> or <a href=\"https:\/\/swordfish.ai\/resources\/how-to-find-someones-email-on-facebook\/\">Facebook<\/a> gives you a direct way to reach people who&rsquo;ve shown interest in buying or selling.<\/p>\n<p>LinkedIn, Facebook, and Instagram can support networking, and friends and family connections may help new agents build early relationships.<\/p>\n<p>If you&rsquo;re new to paid social, start with a small, targeted campaign rather than a broad one. This lets you test what resonates before committing more budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Share_Industry_Expertise_on_LinkedIn\"><\/span><b>2. Share Industry Expertise on LinkedIn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn can help agents build credibility by sharing useful insight, not just listings. A short post about a local trend or a longer piece on financing options can give prospects a sense of your expertise.<\/p>\n<p>Use relevant hashtags to help people discover your content, and test different formats to see what your audience engages with.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Optimize_Your_Facebook_Page\"><\/span><b>3. Optimize Your Facebook Page<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your Facebook page can function as a mini storefront&mdash;a place to showcase listings and open houses, not just a personal profile.<\/p>\n<p>If you&rsquo;re looking for <b>how to get leads in real estate for free<\/b>, a well-optimized Facebook page is a reasonable starting point. Name your page and username to reflect your role and location.<\/p>\n<p>Including phrases like &ldquo;real estate agent&rdquo; or &ldquo;[your city] realtor&rdquo; in your page title can improve visibility in search results, since Facebook pages often surface in Google searches too.<\/p>\n<p>Add a call-to-action button so visitors can contact you through a form, email, or Messenger with fewer steps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Reach_Your_Audience_with_Instagram_Reels\"><\/span><b>4. Reach Your Audience with Instagram Reels<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram Reels can be a relatively low-cost way to reach people who don&rsquo;t already follow you, although results vary by audience and content.<\/p>\n<p>Use Reels to show off active listings, tease upcoming ones, or run quick virtual walkthroughs. Instagram has <a href=\"https:\/\/www.instagram.com\/instagramforbusiness\/p\/CDCEVkknqA0\/?img_index=1\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">500 million people using it daily<\/span><\/a>, so even modest reach on a Reel can put your listing in front of a meaningful audience. The format allows clips up to 90 seconds with filters, stickers, and captions.<\/p>\n<p>You can use audio and combine multiple clips with Instagram&rsquo;s editing tools; available features may change over time.<\/p>\n<p>If you&rsquo;re trying to figure out <b>how to get real estate leads<\/b> without heavy production costs, a short Reel gives prospects a fast, authentic look at what you do.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Use_TikTok_for_Real_Estate_Lead_Generation\"><\/span><b>5. Use TikTok for Real Estate Lead Generation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TikTok has grown into a serious channel for agents, with <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/150-m-us-users\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">50 million U.S. users<\/span><\/a> and growing. A meaningful share of that audience is actively house-hunting, not just scrolling for entertainment.<\/p>\n<p>You don&rsquo;t need polished production to get started. A short phone video&mdash;a day-in-the-life clip or a property tour, for example&mdash;can introduce your work to potential clients.<\/p>\n<p>Posting consistently can help you maintain visibility, but no single posting schedule guarantees reach. Review engagement and adjust your approach over time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Use_the_Internet_to_Advertise\"><\/span><b>6. Use the Internet to Advertise<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Online advertising matters because most home buyers now start their search online &mdash; <a href=\"https:\/\/www.statista.com\/statistics\/507513\/frequency-of-internet-use-for-home-searching-usa-by-age-group\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">home buyers aged 23 to 56 use the Internet to search for homes in 2021<\/span><\/a>. A few channels worth testing to find the <b>best real estate leads<\/b>:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use LinkedIn ads to connect with professional buyers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create Facebook ads to reach a wide range of potential clients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post Instagram ads to highlight the visual appeal of your properties.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up Google ads to ensure your listings show up in search results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answer questions on Quora about real estate to build credibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write for real estate blogs, whether local or national, to share your expertise.<\/span><\/li>\n<\/ul>\n<p>None of these alone will fill a pipeline, but layered together they widen the <b>best way to find real estate leads online<\/b>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_PPC_Advertising_Campaigns\"><\/span><b>7. Use PPC Advertising Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because many buyers and sellers search online, PPC (pay-per-click) advertising can be one way to reach people looking for real estate services and direct them to your IDX website.<\/p>\n<p>Some services, including Market Leader, offer ads across search engines and direct traffic to pages such as home-valuation or new-listing pages. Leads who submit their contact details have opted to share that information, but lead quality and exclusivity depend on the provider and campaign.<\/p>\n<p>Before choosing a lead service, confirm what it guarantees, how leads are sourced, and whether they are exclusive. Predictable lead volume does not by itself guarantee a return on ad spend.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Use_AI_to_Generate_Leads_With_Predictive_Analytics\"><\/span><b>8. Use AI to Generate Leads With Predictive Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some predictive analytics tools use public or behavioral data to identify homeowners whose activity may indicate a greater likelihood of listing. These signals are estimates, not confirmation that someone plans to move.<\/p>\n<p>Reaching a potential seller early may help you start a conversation, but predictive signals don&rsquo;t guarantee that a homeowner is ready to move or wants to be contacted. Use relevant, respectful outreach and follow applicable rules.<\/p>\n<p>These tools may help agents prioritize outreach, but results depend on the data, targeting, and follow-up.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Use_a_Real_Estate_Lead_Generation_Tool\"><\/span><b>9. Use a Real Estate Lead Generation Tool<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dedicated <b>real estate lead generation tools<\/b> give you more control over identifying, qualifying, and reaching prospects instead of relying purely on inbound traffic.<\/p>\n<p>Swordfish AI, for example, lets realtors surface qualified leads through <a href=\"https:\/\/swordfish.ai\/bombora\"><span style=\"font-weight: 400;\">Bombora Intent Data<\/span><\/a>, which flags people showing research behavior tied to buying or selling property.<\/p>\n<p>Given that <a href=\"https:\/\/cdn.nar.realtor\/sites\/default\/files\/documents\/2021-highlights-from-the-profile-of-home-buyers-and-sellers-11-11-2021.pdf\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">73% of buyers<\/span><\/a> go with the first agent they speak to, being fast and prepared on that first contact carries outsized weight.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Look_at_%E2%80%98For_Sale_by_Owner_Listings\"><\/span><b>10. Look at &lsquo;For Sale by Owner&rsquo; Listings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The National Association of Realtors reports that only <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/quick-real-estate-statistics\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">3% of &lsquo;For Sale by Owner&rsquo; (FSBO) listings<\/span><\/a> sell within the owner&rsquo;s desired timeline, and just 18% sell at the listed price. You&rsquo;ll find these listings on sites like Craigslist.<\/p>\n<p>Rather than leading with a hard pitch, offer something useful&mdash;such as a short blog post or information about representation&mdash;and invite a conversation about the owner&rsquo;s specific situation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Share_Your_Real_Estate_Knowledge_with_Local_Communities_on_Facebook_Reddit_Nextdoor\"><\/span><b>11. Share Your Real Estate Knowledge with Local Communities on Facebook, Reddit, &amp; Nextdoor<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you&rsquo;re after the <b>best way to find real estate leads for free<\/b>, local groups on Facebook, Reddit, and Nextdoor are worth the time investment. The goal is becoming a trusted, recognizable presence, not dropping listing links.<\/p>\n<p>Local groups can take time to produce leads. Sharing useful, honest advice may help build trust and, over time, lead to referrals or conversations with prospective clients.<\/p>\n<p>Join relevant groups, participate in threads that matter to residents, and answer questions honestly. Over time, helpful participation can make you more recognizable when someone has a real estate question.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Ask_Clients_To_Leave_A_Review_on_Facebook\"><\/span><b>12. Ask Clients To Leave A Review on Facebook<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Client reviews can help prospects assess an agent. After a transaction closes, you can ask clients whether they&rsquo;re willing to leave an honest Facebook review.<\/p>\n<p>Facebook reviews may help prospects evaluate your business for a couple of reasons:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Because reviews are tied to personal accounts, they read as more genuine and help build trust with prospective clients.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your Facebook rating surfaces when people search for your business on Google.<\/span><\/li>\n<\/ul>\n<p>A complete, easy-to-find profile and genuine reviews can give hesitant prospects more information when deciding whether to reach out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Build_Your_Own_Brand\"><\/span><b>13. Build Your Own Brand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A clear personal brand can help an agent stand out. A professional website that explains your services and working style helps prospects know what to expect before they call.<\/p>\n<p>Even if much of your business comes from word of mouth, your website can help prospects learn about your services and read reviews from buyers and sellers.<\/p>\n<p>Align your real estate SEO with your actual areas of expertise. For example, if you focus on sellers, make sure your content reflects that focus.<\/p>\n<p>A strong brand extends beyond your website. Explain what you offer in your specific market, including any niche expertise, such as guiding first-time sellers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Join_a_Slack_Group\"><\/span><b>14. Join a Slack Group<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Slack communities can be another place to connect with people who share your interests or professional focus. Whether a group can generate real estate leads depends on its members and how relevant your participation is.<\/p>\n<p>Look for a group related to your specialty, such as real estate investing or first-time buyers. Consistent, helpful participation can support relationship-building.<\/p>\n<p>Answer questions, share knowledge, and be a useful member. This approach can build trust, though it may take time to lead to business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Connect_with_Other_Professionals_and_Businesses\"><\/span><b>15. Connect with Other Professionals and Businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Partnering with businesses that serve your target market without competing with you may create opportunities for mutual referrals.<\/p>\n<p>A few worth building relationships with:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Commercial lenders: <\/b><span style=\"font-weight: 400;\">Most buyers need financing, and a good lender relationship smooths a critical step in the process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professional cleaners: <\/b><span style=\"font-weight: 400;\">A clean home shows better, making this an easy referral for new homeowners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-language=\"1\"><b>Landscapers:<\/b><span style=\"font-weight: 400;\"> Curb appeal moves properties, so this referral pays off for sellers.<\/span><\/li>\n<\/ul>\n<p>These partnerships may extend your reach without direct advertising, though they take time to build and maintain.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Make_a_Lead_Magnet\"><\/span><b>16. Make a Lead Magnet<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A lead magnet offers a useful resource in exchange for a prospect&rsquo;s email address, which can help grow your contact list.<\/p>\n<p>The basic mechanics:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make a Resource: <\/b><span style=\"font-weight: 400;\">Build something genuinely useful, like a buyer&rsquo;s checklist or neighborhood guide.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Share It:<\/b><span style=\"font-weight: 400;\"> Promote it across your social channels and website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get Emails:<\/b><span style=\"font-weight: 400;\"> Visitors trade their email for access to the resource.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"17_Make_Video_Testimonials_for_Proof\"><\/span><b>17. Make Video Testimonials for Proof<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video testimonials carry weight because they&rsquo;re harder to fake than written reviews &mdash; <a href=\"https:\/\/www.wyzowl.com\/testimonial-statistics-2020-report\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">they influence the decisions of 95% of customers<\/span><\/a> according to one survey. Real clients describing real experiences tend to land better than self-promotion.<\/p>\n<p><a href=\"https:\/\/www.wyzowl.com\/testimonials-statistics\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Two out of three<\/span><\/a> people say they&rsquo;re more likely to buy after watching a video showing how a business helped someone else.<\/p>\n<p>A few tactical notes on getting these right:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collect Feedback Quickly: <\/b><span style=\"font-weight: 400;\">Ask right after closing, when clients are happiest and most willing to talk on camera.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Encourage Participation:<\/b><span style=\"font-weight: 400;\"> A small closing gift or a relaxed, interview-style format can improve participation rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Posting on Website and Social Media:<\/b><span style=\"font-weight: 400;\"> Place these strategically on your site, and share them on social where they can prompt new questions from prospects still on the fence.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"18_Start_a_Real_Estate_Podcast\"><\/span><b>18. Start a Real Estate Podcast<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Podcast listenership has grown steadily &mdash; <a href=\"https:\/\/www.statista.com\/statistics\/188955\/percentage-of-us-adults-who-listen-to-audio-podcasts-since-2006\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">57% of American<\/span><\/a> adults reported listening in 2021, up from 55% the year prior. Listeners often tune in while commuting, cleaning, or exercising, which gives you passive attention that&rsquo;s hard to get elsewhere.<\/p>\n<p>Getting started doesn&rsquo;t necessarily require studio gear: a smartphone and a podcast-hosting service may be enough. Check current pricing and distribution features before choosing a provider.<\/p>\n<p>A few things worth building into your episodes:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose Interesting Topics: <\/b><span style=\"font-weight: 400;\">Cover local market trends pulled from local news, or give concrete buying and selling advice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include Calls to Action:<\/b><span style=\"font-weight: 400;\"> Place a clear CTA near the start, middle, and end of each episode so listeners know what signing up gets them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promote Your Podcast:<\/b><span style=\"font-weight: 400;\"> Lean on guests&rsquo; existing social followings by asking them to share and tag episodes, and cross-promote with other podcasters.<\/span><\/li>\n<\/ul>\n<p>With consistent effort, a podcast may become one part of a lead-generation plan rather than a one-off marketing experiment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"19_Get_Referrals_From_Happy_Clients\"><\/span><b>19. Get Referrals From Happy Clients<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Referrals remain one of the most reliable lead sources in the business. <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/quick-real-estate-statistics\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">36% of buyers<\/span><\/a> find their agent through a personal recommendation, and <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/quick-real-estate-statistics\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">73% would work<\/span><\/a> with that same agent again.<\/p>\n<p>Maintaining relationships with past clients&mdash;even with a simple check-in months after closing&mdash;can help keep you top of mind if their friends or family need a recommendation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"20_Use_High-Quality_Drone_Photography\"><\/span><b>20. Use High-Quality Drone Photography<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aerial photography can give listings a different visual perspective. Keep imagery current: photos from the wrong season may give viewers an inaccurate impression of the property.<\/p>\n<p>Refresh visuals when a listing carries across seasons, and label or replace older images so they don&rsquo;t misrepresent current conditions.<\/p>\n<p>360&deg; aerial neighborhood tours can give visitors a fuller sense of the surrounding area. Their effect on search rankings isn&rsquo;t guaranteed.<\/p>\n<p>Highlighting key features in these tours can help visitors understand the area and may prompt questions from people exploring the neighborhood online.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_Offer_Unique_Video_Tours\"><\/span><b>21. Offer Unique Video Tours<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video tours give prospects a dynamic sense of a property that photos alone can&rsquo;t convey.<\/p>\n<p>A walkthrough can answer common questions upfront and help viewers decide whether they want to learn more about the property.<\/p>\n<p>Adding drone footage or other distinctive elements can make a listing stand out, provided the footage is accurate and complies with applicable rules.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Start_Conversations_Anywhere\"><\/span><b>22. Start Conversations Anywhere<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes lead generation starts with showing up where prospects already are. If you&rsquo;re working a specific area, local events and gathering places can offer opportunities for conversation.<\/p>\n<p>Don&rsquo;t assume that home improvements or landscaping mean someone plans to sell. If a conversation arises naturally, introduce yourself respectfully and avoid making claims about a homeowner&rsquo;s intentions.<\/p>\n<p>If you exchange numbers, use the contact details the person provided and follow applicable consent, calling, and privacy rules.<\/p>\n<p>Treat interactions as opportunities to build a genuine connection, without assuming that everyone is ready to buy or sell.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_Organize_Fun-Filled_Parties_in_Open_Houses_for_Sale\"><\/span><b>23. Organize Fun-Filled Parties in Open Houses for Sale<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An open house can be more engaging when it gives visitors a reason to stay and talk. Consider whether an event format fits the property, audience, and budget.<\/p>\n<p>A few ways to liven things up:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite a DJ to provide lively music.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Arrange a BBQ and establish a snack bar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up a selfie booth for entertaining photos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Serve a variety of local beers or wines.<\/span><\/li>\n<\/ul>\n<p>An event may also attract neighbors who are curious about the market, some of whom could become future clients or referral sources.<\/p>\n<p>People wander into open houses for two common reasons:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some are searching for a new home and need to sell their current one first.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Others are neighbors curious about local pricing and staging trends.<\/span><\/li>\n<\/ul>\n<p>Ask visitors about their plans only when it feels appropriate, and respect their privacy. Even if they aren&rsquo;t ready to act, a helpful interaction may lead to a future conversation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"24_Work_Expired_Listings\"><\/span><b>24. Work Expired Listings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Expired listings can be a source of potential seller leads, but competition may be high because multiple agents could contact the homeowner.<\/p>\n<p>A few ways to differentiate your approach:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highlight Value: <\/b><span style=\"font-weight: 400;\">Figure out why the listing actually expired &mdash; overpricing, weak marketing, or bad timing &mdash; and speak directly to that problem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve Your Communication:<\/b><span style=\"font-weight: 400;\"> Skip the generic cold-call script and rehearse something that actually sounds like a conversation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Broaden Your Outreach: <\/b><span style=\"font-weight: 400;\">Don&rsquo;t rely on one channel. Mix social, email, and direct mail. Pairing <a href=\"https:\/\/swordfish.ai\/resources\/best-follow-up-email-templates\/\"><span style=\"font-weight: 400;\">follow-up email templates<\/span><\/a> with a consistent cadence tends to improve response rates.<\/span><\/li>\n<\/ul>\n<p>Relevant, respectful follow-up may help distinguish your approach when a homeowner considers relisting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Get_Leads_in_Real_Estate_Reddit\"><\/span><b>How to Get Leads in Real Estate Reddit<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advice shared by real estate agents on Reddit often includes several recurring themes, though individual experiences may not apply to every market.<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25876 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/How-to-Get-Leads-in-Real-Estate-Reddit.png.webp\" alt=\"How to Get Leads in Real Estate Reddit\" width=\"1080\" height=\"800\"><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Network_and_Engage_in_Your_Community\"><\/span><b>Network and Engage in Your Community<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reddit users often mention community involvement and networking events. They also suggest looking beyond real estate gatherings&mdash;for example, home d&eacute;cor events, landscaping meetups, or other local events where relevant conversations may arise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Digital_Platforms\"><\/span><b>Use Digital Platforms<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook, Instagram, and LinkedIn are frequently discussed as marketing channels. A mix of organic content and paid ads may be worth testing, depending on your audience and budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Online_Lead_Generation_Services\"><\/span><b>Online Lead Generation Services<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Paid lead services can be costly, and prices vary by provider. Some realtors on Reddit report positive returns, but those accounts are anecdotal; evaluate costs, lead quality, and conversion results for your own business.<\/p>\n<p>Pairing that data with solid <a href=\"https:\/\/swordfish.ai\/resources\/inside-sales-strategies\/\"><span style=\"font-weight: 400;\">inside sales strategies<\/span><\/a> tends to improve conversion further.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Host_Open_Houses_and_Participate_in_Local_Events\"><\/span><b>Host Open Houses and Participate in Local Events<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Open houses offer a way to meet buyers face to face, and Reddit users also emphasize community events as a way to build local visibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Engaging_Content\"><\/span><b>Create Engaging Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Answering your audience&rsquo;s questions through content&mdash;using platforms like YouTube and TikTok to showcase properties and share tips&mdash;can help build an audience that may eventually become clients.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Targeted_Outreach\"><\/span><b>Targeted Outreach<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.reddit.com\/r\/realtors\/comments\/12eznrv\/what_is_your_top_source_of_leads\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Some Reddit users still focus on using<\/span><\/a> traditional door-knocking and cold calling for personal connections. If you go this route, a few <a href=\"https:\/\/swordfish.ai\/resources\/cold-calling-tips-to-get-a-meeting\/\"><span style=\"font-weight: 400;\">cold calling tips to get a meeting<\/span><\/a> can meaningfully improve your hit rate. Others rely on customized direct mail sent to specific neighborhoods.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Build_Your_Personal_Brand\"><\/span><b>Build Your Personal Brand<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As with earlier sections, personal branding comes up again on Reddit &mdash; consistency across your social presence matters as much as any single post.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implement_Follow-Up_Strategies\"><\/span><b>Implement Follow-Up Strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A structured follow-up system spanning email, phone, and direct mail is a recurring theme. Following proven <a href=\"https:\/\/swordfish.ai\/resources\/5-best-email-marketing-strategies\/\"><span style=\"font-weight: 400;\">email marketing strategies<\/span><\/a> helps keep leads warm until they&rsquo;re ready to act.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_Most_Real_Estate_Agents_Get_Leads\"><\/span><b>How Do Most Real Estate Agents Get Leads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To understand how agents attract clients, consider both digital and traditional lead sources, while checking the dates and definitions behind any statistics:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic search converts reasonably well online, averaging around <a href=\"https:\/\/www.ruleranalytics.com\/wp-content\/uploads\/real-estate-conversion-benchmark-report-ruler-analytics.pdf\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">3.2%<\/span><\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media is heavily used, with roughly 90% of agents active on Facebook, and LinkedIn and Instagram also common for client outreach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Word of mouth remains strong &mdash; nearly <a href=\"https:\/\/cdn.nar.realtor\/sites\/default\/files\/documents\/2021-highlights-from-the-profile-of-home-buyers-and-sellers-11-11-2021.pdf\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">47% of buyers<\/span><\/a> choose an agent based on a recommendation from friends, family, or neighbors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And <a href=\"https:\/\/www.ruleranalytics.com\/wp-content\/uploads\/real-estate-conversion-benchmark-report-ruler-analytics.pdf\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">62% of buyers<\/span><\/a> who start their search online still prefer to follow up with a phone call.<\/span><\/li>\n<\/ul>\n<p>The takeaway is that agents can test more than one channel rather than relying entirely on a single source. Combining digital outreach with relationship-building gives you different ways to reach and follow up with prospects.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Finding_Real_Estate_Lead_Generation_Strategy_that_Works_for_You\"><\/span><b>Finding Real Estate Lead Generation Strategy that Works for You<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not every tactic above will fit your market, budget, or personality. To narrow down your options, start with these questions:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market Analysis:<\/b><span style=\"font-weight: 400;\"> Identify who your realistic leads actually are and where they spend time online and offline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Networking:<\/b><span style=\"font-weight: 400;\"> Take stock of existing community connections before deciding you need to build everything from scratch.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Budgeting:<\/b><span style=\"font-weight: 400;\"> Paid ads move faster but cost more than referral-based growth. Real estate accounting software can help you track what&rsquo;s actually working.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choosing Platforms:<\/b><span style=\"font-weight: 400;\"> Pick channels based on where your specific audience actually spends time, not where everyone else is posting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Marketing:<\/b><span style=\"font-weight: 400;\"> Build content that answers real questions your prospects are asking &mdash; blog posts, videos, infographics &mdash; rather than generic listing promotion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization:<\/b><span style=\"font-weight: 400;\"> Tailor outreach based on what you actually know about a lead&rsquo;s preferences and stage in the process.<\/span><\/li>\n<\/ul>\n<p>There is no universal formula. Review your results and adjust your mix as your market, budget, and client base change.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Streamline_Lead_Generation_in_Real_Estate_with_Swordfish_AI_Now\"><\/span><b>Streamline Lead Generation in Real Estate with Swordfish AI Now!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25878 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/Swordfish-AI-62.png.webp\" alt=\"Swordfish AI\" width=\"1280\" height=\"640\"><\/b><\/p>\n<p><a href=\"https:\/\/swordfish.ai\/\"><span style=\"font-weight: 400;\">Swordfish AI<\/span><\/a> gives real estate professionals a faster way to find and verify contact details for potential clients. With a database of more than 3.5 billion records and a built-in verification layer, it helps agents move from a name or handle to a usable contact profile quickly.<\/p>\n<p>Swordfish AI&rsquo;s reverse-search feature is described as returning contact information from an email address or social handle. Confirm the tool&rsquo;s current capabilities, data sources, and permitted uses before relying on it.<\/p>\n<p>The article describes CRM integrations and contact verification features. Check current product documentation and test the workflow to confirm compatibility and data accuracy.<\/p>\n<p>The toolset is presented as a way to support initial prospect research and outreach. Its usefulness will depend on your workflow, data needs, and compliance requirements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_Features_of_Swordfish_AI\"><\/span><b>Key Features of Swordfish AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A closer look at the tools that make up the platform:<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Reverse Search<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25879 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/Swordfish-AI-Reverse-Search-12.png.webp\" alt=\"Swordfish-AI-Reverse-Search\" width=\"1280\" height=\"761\"><\/p>\n<p>With <a href=\"https:\/\/swordfish.ai\/reverse-search\"><span style=\"font-weight: 400;\">Reverse Search<\/span><\/a>, entering a name, location, or email returns detailed contact data, helping you find property owners or prospects faster and open conversations sooner.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Prospector<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25880 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/Swordfish-AI-Prospector-13.png.webp\" alt=\"Swordfish-AI-Prospector\" width=\"1280\" height=\"640\"><\/b><\/p>\n<p><a href=\"https:\/\/swordfish.ai\/info-prospector\"><span style=\"font-weight: 400;\">Prospector<\/span><\/a> draws on a large <a href=\"https:\/\/swordfish.ai\/resources\/b2b-contact-database\/\"><span style=\"font-weight: 400;\">B2B contact database<\/span><\/a>, letting you filter by location, job title, or industry to narrow down prospective buyers, sellers, or investors.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Chrome Extension<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25881 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/Swordfish-AI-Chrome-Extension-12.png.webp\" alt=\"Swordfish-AI-Chrome-Extension\" width=\"1280\" height=\"646\"><\/b><\/p>\n<p>The <a href=\"https:\/\/swordfish.ai\/extension\"><span style=\"font-weight: 400;\">Chrome extension<\/span><\/a> pulls contact data directly from online profiles, including LinkedIn, giving you immediate access to details without leaving the page you&rsquo;re on.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Email Verifier<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25882 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/Swordfish-AI-Email-Verifier-2.png.webp\" alt=\"Swordfish-AI-Email-Verifier\" width=\"1280\" height=\"648\"><\/b><\/p>\n<p><a href=\"https:\/\/swordfish.ai\/email-verifier\"><span style=\"font-weight: 400;\">Email Verifier<\/span><\/a> checks addresses before you send, which helps reduce bounce rates and keeps your <a href=\"https:\/\/swordfish.ai\/resources\/email-marketing-campaigns-to-use\/\"><span style=\"font-weight: 400;\">email marketing campaigns<\/span><\/a> from losing deliverability over time.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>File Upload<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25883 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/Swordfish-AI-File-Upload-12.png.webp\" alt=\"Swordfish-AI-File-Upload\" width=\"1280\" height=\"640\"><\/b><\/p>\n<p><a href=\"https:\/\/swordfish.ai\/file-upload\"><span style=\"font-weight: 400;\">File Upload<\/span><\/a> lets you refresh existing contact lists by uploading a CSV, updating emails and phone numbers so your database stays actionable instead of going stale.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Refresh Title and Data<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25884 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/Swordfish-AI-Refresh-Title-Data.jpg.webp\" alt=\"Swordfish-AI-Refresh-Title-Data\" width=\"1280\" height=\"817\"><\/b><\/p>\n<p>This tool keeps your CRM current with updated <a href=\"https:\/\/swordfish.ai\/refresh-title-and-data\"><span style=\"font-weight: 400;\">job titles and company data<\/span><\/a>, useful for spotting career changes among past clients that could signal new opportunities.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>API<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25885 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/Swordfish-AI-API-Integration-12.png.webp\" alt=\"Swordfish AI API Integration\" width=\"1280\" height=\"697\"><\/b><\/p>\n<p>Custom <a href=\"https:\/\/swordfish.ai\/api\"><span style=\"font-weight: 400;\">API solutions<\/span><\/a> connect into your existing software stack, including CRMs, automating enrichment so your contact data stays current without manual updates.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Bombora Intent Data<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25886 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/Swordfish-AI-Bombora-Intent-Data-12.png.webp\" alt=\"Swordfish AI Bombora Intent Data\" width=\"1280\" height=\"623\"><\/b><\/p>\n<p><a href=\"https:\/\/swordfish.ai\/bombora\/intent-data\"><span style=\"font-weight: 400;\">Bombora&rsquo;s intent data<\/span><\/a> surfaces prospects showing active research behavior tied to buying or selling, letting you prioritize outreach toward people more likely to respond.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>CRM Integration<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25887 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/04\/swordfish-AI-integrations-1.png.webp\" alt=\"Swordfish-AI-CRM-Integration\" width=\"1280\" height=\"614\"><\/b><\/p>\n<p>When you <a href=\"https:\/\/swordfish.ai\/integrations\"><span style=\"font-weight: 400;\">integrate CRM<\/span><\/a> tools, contact details Swordfish AI surfaces flow directly into your existing workflow, keeping follow-ups timely and interactions grounded in current data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><b>Final Words<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No single tactic on this list guarantees a full pipeline. Agents can test a mix of digital outreach, social content, local networking, and follow-up, then focus on the approaches that generate relevant conversations.<\/p>\n<p>The article describes Swordfish AI as using Bombora data to surface intent signals. Treat these signals as indicators rather than proof that someone is ready to buy or sell, and verify current product details before use.<\/p>\n<p>An online presence and local relationships can complement one another. Targeting may help identify potential prospects; useful content and timely, appropriate follow-up can support the relationship.<\/p>\n<p><a id=\"signup_button\" class=\"post-signup-button\" style=\"margin-top: 20px; width: 212px;\"><\/a><img decoding=\"async\" class=\"hand-o-up\" src=\"https:\/\/swordfish.ai\/static\/v3\/assets\/icons\/hand-o-up.svg\" alt=\"arrow\">Try Swordfish Ai<i class=\"fas fa-arrow-right\" style=\"margin-left: 10px;\"><\/i><\/p>\n<section class=\"aeo-faq\">\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Where_do_realtors_get_most_of_their_leads\"><\/span><b>Where do realtors get most of their leads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Referrals from friends, relatives, or neighbors remain the top source for most agents, according to <a href=\"https:\/\/www.nar.realtor\/sites\/default\/files\/documents\/2023-home-buyers-and-sellers-generational-trends-report-03-28-2023.pdf\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">the National Association of Realtors<\/span><\/a>. That&rsquo;s a strong argument for investing in your local network early.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_buying_leads_for_real_estate_work\"><\/span><b>Does buying leads for real estate work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Purchased leads can supplement your pipeline, but they rarely work as a standalone strategy. Agents who see the best results usually combine paid leads with strong marketing and professional photography.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_much_do_realtors_spend_on_leads\"><\/span><b>How much do realtors spend on leads?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pricing varies widely &mdash; anywhere from under $1 to over $1,000 per lead depending on the provider and exclusivity. Many lead services also charge a monthly subscription, such as roughly $250, plus a few dollars per lead on top.<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>A practical, updated breakdown of 24 ways new real estate agents can generate leads, from social media and PPC to predictive analytics and referrals.<\/p>","protected":false},"author":6,"featured_media":25888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4610,3751],"tags":[],"class_list":["post-25874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","category-sales-leads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>24 Best Ways to Find Real Estate Leads for New Agents in 2024<\/title>\r\n<meta name=\"description\" content=\"Searching for the best way to find real estate leads? Well, stay active on social media, use targeted ads, attend local events, create quality content, and use AI.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"24 Best Ways to Find Real Estate Leads for New Agents in 2024\" \/>\r\n<meta property=\"og:description\" content=\"Searching for the best way to find real estate leads? Well, stay active on social media, use targeted ads, attend local events, create quality content, and use AI.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Swordfish\" \/>\r\n<meta property=\"article:published_time\" content=\"2024-04-29T05:48:17+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-10-19T12:35:48+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/04\/Best-Way-to-Find-Real-Estate-Leads-1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\r\n\t<meta property=\"og:image:height\" content=\"565\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Data Specialist\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Data Specialist\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/\"},\"author\":{\"name\":\"Data Specialist\",\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/#\\\/schema\\\/person\\\/287c15244d9574a96660af14df3eeddf\"},\"headline\":\"24 Best Ways to Find Real Estate Leads for New Agents in 2024\",\"datePublished\":\"2024-04-29T05:48:17+00:00\",\"dateModified\":\"2026-10-19T12:35:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/\"},\"wordCount\":3928,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.swordfish.ai\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Best-Way-to-Find-Real-Estate-Leads-1.png\",\"articleSection\":[\"Real Estate\",\"Sales Leads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/\",\"url\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/\",\"name\":\"24 Best Ways to Find Real Estate Leads for New Agents in 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.swordfish.ai\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Best-Way-to-Find-Real-Estate-Leads-1.png\",\"datePublished\":\"2024-04-29T05:48:17+00:00\",\"dateModified\":\"2026-10-19T12:35:48+00:00\",\"description\":\"Searching for the best way to find real estate leads? Well, stay active on social media, use targeted ads, attend local events, create quality content, and use AI.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/news.swordfish.ai\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Best-Way-to-Find-Real-Estate-Leads-1.png\",\"contentUrl\":\"https:\\\/\\\/news.swordfish.ai\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Best-Way-to-Find-Real-Estate-Leads-1.png\",\"width\":1080,\"height\":565,\"caption\":\"best way to find real estate leads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/real-estate\\\/best-way-to-find-real-estate-leads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"24 Best Ways to Find Real Estate Leads for New Agents in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/#website\",\"url\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/\",\"name\":\"Swordfish\",\"description\":\"Best Contact Finder Tools\",\"publisher\":{\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/#organization\",\"name\":\"Swordfish AI\",\"url\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/news.swordfish.ai\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/New-Swordfish-black-Logo-1.png\",\"contentUrl\":\"https:\\\/\\\/news.swordfish.ai\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/New-Swordfish-black-Logo-1.png\",\"width\":500,\"height\":119,\"caption\":\"Swordfish AI\"},\"image\":{\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/#\\\/schema\\\/person\\\/287c15244d9574a96660af14df3eeddf\",\"name\":\"Data Specialist\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0905078f8b097ef229d9efb4665b13aae45014e1a15d25c55727228af6141f8e?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0905078f8b097ef229d9efb4665b13aae45014e1a15d25c55727228af6141f8e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0905078f8b097ef229d9efb4665b13aae45014e1a15d25c55727228af6141f8e?s=96&d=blank&r=g\",\"caption\":\"Data Specialist\"},\"description\":\"Get direct access to prospects and candidates with unique cell phone and premium business email contact data, available only at Swordfish.AI \ud83d\udcc8 Fuel your pipeline and find leads in bulk with the unbeatable contact-finding tools by Swordfish. With the largest live database of over 3.5 billion data points and real-time verification, Swordfish is THE best contact-finding tool. Trusted by 50,000+ sales and recruitment professionals. The highest-rated contact-finding extension on Google Chrome \ud83c\udfc6\",\"url\":\"https:\\\/\\\/swordfish.ai\\\/resources\\\/author\\\/author\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"24 Best Ways to Find Real Estate Leads for New Agents in 2024","description":"Searching for the best way to find real estate leads? Well, stay active on social media, use targeted ads, attend local events, create quality content, and use AI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/","og_locale":"en_US","og_type":"article","og_title":"24 Best Ways to Find Real Estate Leads for New Agents in 2024","og_description":"Searching for the best way to find real estate leads? Well, stay active on social media, use targeted ads, attend local events, create quality content, and use AI.","og_url":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/","og_site_name":"Swordfish","article_published_time":"2024-04-29T05:48:17+00:00","article_modified_time":"2026-10-19T12:35:48+00:00","og_image":[{"width":1080,"height":565,"url":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/04\/Best-Way-to-Find-Real-Estate-Leads-1.png","type":"image\/png"}],"author":"Data Specialist","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Data Specialist","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/#article","isPartOf":{"@id":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/"},"author":{"name":"Data Specialist","@id":"https:\/\/swordfish.ai\/resources\/#\/schema\/person\/287c15244d9574a96660af14df3eeddf"},"headline":"24 Best Ways to Find Real Estate Leads for New Agents in 2024","datePublished":"2024-04-29T05:48:17+00:00","dateModified":"2026-10-19T12:35:48+00:00","mainEntityOfPage":{"@id":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/"},"wordCount":3928,"commentCount":0,"publisher":{"@id":"https:\/\/swordfish.ai\/resources\/#organization"},"image":{"@id":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/04\/Best-Way-to-Find-Real-Estate-Leads-1.png","articleSection":["Real Estate","Sales Leads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/","url":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/","name":"24 Best Ways to Find Real Estate Leads for New Agents in 2024","isPartOf":{"@id":"https:\/\/swordfish.ai\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/#primaryimage"},"image":{"@id":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/04\/Best-Way-to-Find-Real-Estate-Leads-1.png","datePublished":"2024-04-29T05:48:17+00:00","dateModified":"2026-10-19T12:35:48+00:00","description":"Searching for the best way to find real estate leads? Well, stay active on social media, use targeted ads, attend local events, create quality content, and use AI.","breadcrumb":{"@id":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/#primaryimage","url":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/04\/Best-Way-to-Find-Real-Estate-Leads-1.png","contentUrl":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/04\/Best-Way-to-Find-Real-Estate-Leads-1.png","width":1080,"height":565,"caption":"best way to find real estate leads"},{"@type":"BreadcrumbList","@id":"https:\/\/swordfish.ai\/resources\/real-estate\/best-way-to-find-real-estate-leads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/swordfish.ai\/resources\/"},{"@type":"ListItem","position":2,"name":"24 Best Ways to Find Real Estate Leads for New Agents in 2024"}]},{"@type":"WebSite","@id":"https:\/\/swordfish.ai\/resources\/#website","url":"https:\/\/swordfish.ai\/resources\/","name":"Swordfish","description":"Best Contact Finder Tools","publisher":{"@id":"https:\/\/swordfish.ai\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/swordfish.ai\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/swordfish.ai\/resources\/#organization","name":"Swordfish AI","url":"https:\/\/swordfish.ai\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/swordfish.ai\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2020\/07\/New-Swordfish-black-Logo-1.png","contentUrl":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2020\/07\/New-Swordfish-black-Logo-1.png","width":500,"height":119,"caption":"Swordfish AI"},"image":{"@id":"https:\/\/swordfish.ai\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/swordfish.ai\/resources\/#\/schema\/person\/287c15244d9574a96660af14df3eeddf","name":"Data Specialist","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0905078f8b097ef229d9efb4665b13aae45014e1a15d25c55727228af6141f8e?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0905078f8b097ef229d9efb4665b13aae45014e1a15d25c55727228af6141f8e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0905078f8b097ef229d9efb4665b13aae45014e1a15d25c55727228af6141f8e?s=96&d=blank&r=g","caption":"Data Specialist"},"description":"Get direct access to prospects and candidates with unique cell phone and premium business email contact data, available only at Swordfish.AI \ud83d\udcc8 Fuel your pipeline and find leads in bulk with the unbeatable contact-finding tools by Swordfish. With the largest live database of over 3.5 billion data points and real-time verification, Swordfish is THE best contact-finding tool. Trusted by 50,000+ sales and recruitment professionals. The highest-rated contact-finding extension on Google Chrome \ud83c\udfc6","url":"https:\/\/swordfish.ai\/resources\/author\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/posts\/25874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/comments?post=25874"}],"version-history":[{"count":6,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/posts\/25874\/revisions"}],"predecessor-version":[{"id":31033,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/posts\/25874\/revisions\/31033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/media\/25888"}],"wp:attachment":[{"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/media?parent=25874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/categories?post=25874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/tags?post=25874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}