{"id":18689,"date":"2024-02-27T04:39:46","date_gmt":"2024-02-27T04:39:46","guid":{"rendered":"https:\/\/swordfish.ai\/news\/?p=18689"},"modified":"2024-03-07T04:41:27","modified_gmt":"2024-03-07T04:41:27","slug":"zoominfo-marketingos","status":"publish","type":"post","link":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/","title":{"rendered":"ZoomInfo MarketingOS: Features, Benefits, Alternatives and More"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><p><img fetchpriority=\"high\" decoding=\"async\" loading=\"false\" class=\"aligncenter wp-image-18690 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/ZoomInfo-MarketingOS.png.webp\" alt=\"ZoomInfo MarketingOS \" width=\"1060\" height=\"565\"><\/p>\n<p><span style=\"font-weight: 400;\">Curious to know all about ZoomInfo MarketingOS? You&rsquo;re in the right spot. Imagine having access to over 104 million company profiles and 260 million contacts &ndash; and that&rsquo;s just the beginning of what MarketingOS offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With its smart analytics and updates on buyer behavior, MarketingOS helps you to identify and engage leads who are most likely to convert. However, there&rsquo;s more to this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, in this comprehensive guide, we&rsquo;ll dive deep into ZoomInfo MarketingOS, covering its features, advantages, and how it revolutionizes Account-Based Marketing (ABM) with unparalleled data access and integration capabilities.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to learn more? Let&rsquo;s dig in.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_ZoomInfo_MarketingOS\"><\/span><b>What is ZoomInfo MarketingOS?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18691 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/What-is-ZoomInfo-MarketingOS.png.webp\" alt=\"What is ZoomInfo MarketingOS\" width=\"1280\" height=\"597\"><\/b><\/p>\n<p><b>ZoomInfo MarketingOS is a platform designed to help businesses target and convert leads into buyers through data-driven strategies and personalized engagement. It&rsquo;s part of the evolution in account-based marketing (ABM), where understanding and reaching your ideal customer becomes more precise and effective.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Born from the need to address common ABM challenges like poor data quality and misaligned targeting efforts, MarketingOS taps into that rich database to offer real-time insights into buyer intent and behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MarketingOS is designed for both small businesses eager to expand and large enterprises looking to sharpen their marketing strategies. It offers a unique edge by not only revealing who&rsquo;s browsing your site but also shedding light on their possible intent to purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MarketingOS stands out by offering a suite of powerful features that cater to a wide range of marketing and sales needs. For one, its advanced ad targeting capabilities allow teams to pinpoint their ideal audience across various digital platforms.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, there&rsquo;s the sophisticated visitor identification technology that goes beyond the basics. Whether it&rsquo;s a small business looking to grow its footprint or a large enterprise aiming to refine its marketing approach, MarketingOS offers diverse uses.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Features_of_ZoomInfo_MarketingOS\"><\/span><b>Key Features of ZoomInfo MarketingOS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS is designed to supercharge your marketing and sales efforts, ensuring you hit your targets effectively. Here&rsquo;s a closer look at the standout features that make MarketingOS a game-changer:<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18692 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Key-Features-of-ZoomInfo-MarketingOS.png.webp\" alt=\"Key Features of ZoomInfo MarketingOS\" width=\"1024\" height=\"800\"><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Dynamic_Real-Time_Account_Data\"><\/span><b>Dynamic Real-Time Account Data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With ZoomInfo MarketingOS, you&rsquo;re always informed about your potential customers. The platform&rsquo;s dynamic real-time account data feature ensures you have the latest information at your fingertips. You can strategize and make decisions based on the most up-to-date data, giving you a significant advantage in planning your next move.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Display_and_Social_Advertising_Campaigns\"><\/span><b>Display and Social Advertising Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With MarketingOS, your ads find their way to the right eyes. It targets your ads to individuals at companies already interested in your offerings, maximizing the impact of your advertising spend by focusing on those most likely to engage.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Personalized_Engagement_Across_Multiple_Channels\"><\/span><b>Personalized Engagement Across Multiple Channels<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Add a personal touch to your interactions. With MarketingOS, you can customize your communications across various channels, ensuring your messages strike a chord with your audience. This personalization helps build meaningful connections.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Database_Management_and_Cleansing\"><\/span><b>Database Management and Cleansing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keeping your data clean is necessary. MarketingOS helps you keep your contact lists spotless and organized. You can say goodbye to outdated info and duplicates, making your marketing efforts more targeted and effective.&nbsp;<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"In-Market_Predictive_Scoring\"><\/span><b>In-Market Predictive Scoring<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Identify prospects ready to make a purchase. MarketingOS provides insights into the buying readiness of your prospects, enabling you to concentrate your efforts on those most likely to convert, thereby optimizing your outreach strategy.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Seamless_Integration_and_Automation\"><\/span><b>Seamless Integration and Automation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simplify your lead generation processes. MarketingOS integrates effortlessly with your existing tools, automating routine tasks and freeing you up to focus on strategic planning. This integration ensures your marketing and sales operations run smoothly, enhancing overall efficiency.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_ZoomInfo_MarketingOS_Works\"><\/span><b>How ZoomInfo MarketingOS Works<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS uses data and attempts to let you identify, engage, and convert their ideal customers more effectively than ever before.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&rsquo;s break down how it works into four key components: TARGET, EXECUTE, OPTIMIZE, and ALIGN.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"TARGET\"><\/span><b>TARGET<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At the heart of ZoomInfo MarketingOS is its ability to uncover market data that help you find and convert your next best customer. By driving your pipeline with advanced business intelligence and real-time intent based on accurate data, you&rsquo;re always one step ahead.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform allows you to trigger campaigns using top-ranked B2B buyer intent signals, including de-anonymized site traffic and technographic data.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&rsquo;s what you get &ndash;&nbsp;<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18693 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/How-ZoomInfo-MarketingOS-Works-TARGET.png.webp\" alt=\"How ZoomInfo MarketingOS Works (TARGET)\" width=\"1024\" height=\"800\"><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Trigger Campaigns with B2B Buyer Intent Signals<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS makes the most of top-ranked B2B buyer intent signals to assist in your marketing plans. It digs into anonymized site traffic, industry news, and technographic data to precisely identify when potential customers are exploring solutions similar to what you offer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This timely knowledge allows you to initiate <\/span><a href=\"https:\/\/www.researchgate.net\/publication\/227359475_The_Targeting_of_Advertising\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">targeted advertising<\/span><\/a><span style=\"font-weight: 400;\"> campaigns right when prospects are most open to discovering your products or services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By tapping into these insights, you can significantly increase your chances of engaging sales-ready accounts, ensuring your marketing efforts are impactful and reach your audience at the optimal time.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Identify Sales-Ready Accounts<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want efficiency in setting your targets, identifying accounts that are signaling an intent to buy is what you need to do.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS provides access to more than 104 million company profiles and 260 million contacts, along with over 4,900 company attributes. This rich database helps your teams effectively reach and connect with key buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&rsquo;s just say with ZoomInfo Intent; you can engage buyers precisely when they start their research, turning buyer interest into tangible revenue.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Using Buying Signals to Find Sales Opportunities<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ZoomInfo platform connects you to potential customers who have shown signals that they may be ready to buy. It compares your target customer profile against its large database to uncover promising sales prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The system tracks behavioral data from over 210 million internet devices to identify which companies they belong to. It also sees over 6 trillion new keyword searches every month, linking searches to the devices that made them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data comes from more than 90% of available internet-connected devices in the United States.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The system uses these signals about search behavior and other activities to reveal accounts with an interest or potential need for your products or services. This allows you to focus sales efforts on hot leads showing purchase intent<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This comprehensive coverage ensures you never miss out on a potential lead. It only means it becomes easier for you to identify and act on buying signals in real-time.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Reach Decision Makers to Increase Sales<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Connecting with key decision makers is crucial for an effective marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ZoomInfo platform identifies entire buying teams researching topics relevant to your business. You can then contact top executives through various channels like phone, email, and digital ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reaching the right people who can approve purchases makes your outreach more impactful and boosts conversion rates.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Automate Data-Driven Workflows Across Systems<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Integrating ZoomInfo&rsquo;s contact and real-time intent data into your CRM, sales, and marketing tools is easy with its ready-made integrations. You can set up automated workflows that help close more leads with less manual effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By populating your systems with actionable insights, your teams can focus on the hottest and most qualified leads most likely to buy. This leads to greater sales productivity.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"EXECUTE\"><\/span><b>EXECUTE<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you&rsquo;ve identified your targets, it&rsquo;s time to engage. You can use MarketingOS to connect with contacts at accounts most likely in the market for your offerings.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating a consistent customer experience across integrated sales and marketing platforms, you can run efficient display and social ad campaigns targeting customers with high intent.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform&rsquo;s in-house DSP (Demand-Side Platform) and AI algorithms are specifically built for B2B advertising. It means that your campaigns are executed with the highest level of accuracy.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18694 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/How-ZoomInfo-MarketingOS-Works-EXECUTE.png.webp\" alt=\"How ZoomInfo MarketingOS Works (EXECUTE)\" width=\"1024\" height=\"800\"><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>AD Targeting<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS transforms how you approach display and social advertising. Gone are the days of broad, hit-or-miss campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, you can create ad campaigns specifically aimed at companies that are actively searching for products or services like yours. Which means your marketing efforts reach those most likely to convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By focusing on specific details like job titles, management levels, and departments. This precision is what makes your message reach the right people, not just any people.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Curate High-Value Audiences<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Creating campaigns that resonate starts with knowing who you&rsquo;re talking to.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS lets you curate audiences based on more than 300 company attributes and buying signals, including the all-important buyer intent signals and technographic data.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means you&rsquo;re not just reaching out to potential buyers; you&rsquo;re reaching out to the right buyers at the right time, significantly increasing the chances of your message hitting home.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Distribute Across Native Syndication Network<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With ZoomInfo MarketingOS, your campaigns can go further than ever before. By distributing your ads across a native syndication network, you ensure that your targeted messages reach your curated audiences wherever they are online.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This widespread distribution amplifies your reach. That, in turn, drives your campaigns to be seen by potential buyers across a variety of platforms and touchpoints.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Manage Creative, Copy, and Campaign Spend<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The right kind of execution takes your ads out there, along with managing them properly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS offers tools to manage your creative content, copy, and campaign spending all from one platform.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This centralized management makes it easier to keep tabs on your campaigns and adjust strategies on the fly. Plus, you can have certainty that your marketing dollars are being spent wisely.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Demand-Side Platform<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can put your business in the spotlight with ZoomInfo&rsquo;s native Demand-Side Platform (DSP). This tool syncs your demand with distribution and pushes your display ads across major networks.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With &ldquo;set it and forget it&rdquo; controls, your campaigns are not just launched; they&rsquo;re continuously optimized for better ROI. This means less time worrying about ad placements and more time focusing on strategy and content.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Campaign Management<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS simplifies campaign management by providing a single source for all your needs.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything can be handled within ZoomInfo&rsquo;s platform: targeting dynamic audiences, extending your digital reach, or managing the nuts and bolts of your campaigns.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This unified approach gives you assurance that your campaigns are cohesive, targeted, and effective, driving better results with less hassle.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"OPTIMIZE\"><\/span><b>OPTIMIZE<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Optimizing your marketing efforts doesn&rsquo;t stop with just engaging your audience. ZoomInfo MarketingOS takes it further by transforming site visitors into loyal customers by capturing their interest from the initial interaction to the final conversion.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform crafts effective campaigns by using an unmatched IP to company mapping technology, digging into more than 6 billion IP addresses globally.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This advanced approach lets you connect with, foster, and ultimately convert website visitors into customers by tapping into immediate insights and tracking their interactions on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&rsquo;s not the only thing you are doing. At the same time, MarketingOS simplifies processes like meeting scheduling to save time and improve conversion rates.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18695 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/How-ZoomInfo-MarketingOS-Works-OPTIMIZE.png.webp\" alt=\"How ZoomInfo MarketingOS Works (OPTIMIZE)\" width=\"1024\" height=\"800\"><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Identify Website Visitors<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Turning page views into a solid pipeline starts with knowing who&rsquo;s browsing your site. ZoomInfo MarketingOS&rsquo;s visitor identification software focuses on the companies exploring your business online.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It does the work of greeting visitors and telling you exactly who they are. This tool can be more useful for businesses looking to connect directly with potential buyers, even if those visitors haven&rsquo;t filled out a single form on your site.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Advanced Visitor Identification &amp; Insights<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Distinguishing between casual browsers and potential buyers isn&rsquo;t talked about as much. But it&rsquo;s indispensable. ZoomInfo MarketingOS does this with finesse by pairing traditional website analytics with cutting-edge visitor tracking technology.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach identifies visitors from companies that match your ideal customer profile, making you focus your efforts on the leads that matter most. Making smarter, data-driven decisions that align with your sales goals is what they aim for you.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Actionable Prospecting Intelligence<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ever wonder who&rsquo;s behind the clicks on your website?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS goes beyond the surface, identifying the decision-makers from visiting businesses. This offers immediate access to essential information like names, job titles, email addresses, and direct phone numbers of key contacts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This level of detail offers insights on significantly empowering your sales team, enabling them to initiate confident, informed outreach that leads to impactful conversations.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Plug-And-Play Integrations<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Acting quickly on website interest can set you apart from the competition. ZoomInfo MarketingOS makes this easy with integrations that push visitor data directly into your CRM, sales, and marketing platforms.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This automation extends from contact creation to the launch of targeted outreach and advertising campaigns, allowing you to quickly use interest and turn website visits into substantial sales opportunities.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ALIGN\"><\/span><b>ALIGN<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, MarketingOS makes sure that your business growth is accelerated and your ROI maximized. How do they do this? By integrating and automating your go-to-market (GTM) activities based on your target market&rsquo;s buying signals.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, they build automated workflows and simplify your sales and marketing stack. So you can automate strategies and grow your customer base rapidly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This alignment between sales and marketing tactics opens doors for your team to always work towards the same goals, with the right tools at their disposal.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&rsquo;s what you get &ndash;&nbsp;<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18696 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/How-ZoomInfo-MarketingOS-Works-ALIGN.png.webp\" alt=\"How ZoomInfo MarketingOS Works (ALIGN)\" width=\"1024\" height=\"800\"><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Set Your Go-to-Market Strategy in Motion<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">ZoomInfo&rsquo;s sales workflow software is designed to put your GTM strategy into action without the guesswork. By automating activities based on the buying signals from your target market, you can act swiftly and effectively.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This automation increases productivity, guarantees consistency across your campaigns, and scales your efforts to meet the demands of your growing customer base. Plus, it integrates frictionlessly with the tools you already rely on.&nbsp;<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Act Fast on Key Market Signals<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ability to quickly respond to changes in your target market can set you apart from competitors. ZoomInfo MarketingOS allows you to launch personalized outreach efforts aimed at capturing new leads and targeted accounts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is based on a variety of buying signals, such as company funding updates, hiring surges, technology installations, and even competitor non-renewals. Acting on these signals promptly means you&rsquo;re always one step ahead in the race to capture and convert leads.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Capture Accounts That Best Fit Your Business<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Identifying and targeting accounts that align with your ideal customer profile (ICP) is made simpler with ZoomInfo MarketingOS.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By cross-referencing buying signals with firmographics, technographics, and advanced company attributes, you can pinpoint the contacts and companies most likely to convert.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This targeted approach ensures your marketing and sales efforts are focused on leads that offer the best fit for your business, optimizing your resources and maximizing ROI.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Using_ZoomInfo_MarketingOS\"><\/span><b>Benefits of Using ZoomInfo MarketingOS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&rsquo;s packed with features that help you get to know your audience better, reach out in the right way, and keep your operations humming.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&rsquo;s go through the perks of using MarketingOS for businesses seeking to better their approach.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18697 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Benefits-of-Using-ZoomInfo-MarketingOS.png.webp\" alt=\"Benefits of Using ZoomInfo MarketingOS\" width=\"1024\" height=\"800\"><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enhanced_Lead_Generation_and_Conversion\"><\/span><b>Enhanced Lead Generation and Conversion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">MarketingOS turns the chore of finding and converting leads into something more like hitting the bullseye. It equips you to spot people already peeking at what you have to offer.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It ensures that your efforts are more likely to chat with people eager to hear what you&rsquo;ve got to say, leading to more meaningful conversations and, ultimately, conversions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improved_Sales_and_Marketing_Alignment\"><\/span><b>Improved Sales and Marketing Alignment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, it feels like sales and marketing are on different pages. MarketingOS helps get them on the same page.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By syncing up goals and strategies, your marketing actions directly support your sales team, and in turn, sales insights help refine your marketing game.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it out simply, you can get everyone rowing in the same direction.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increased_Efficiency_and_ROI_from_Marketing_Campaigns\"><\/span><b>Increased Efficiency and ROI from Marketing Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It can be a disappointment to spend on marketing without seeing results. MarketingOS makes sure your investment works harder for you.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By honing in on your target and cutting down on manual tasks, you&rsquo;re not just saving time; you&rsquo;re also seeing a better return on what you spend.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The motto behind this is smart spending that leads to tangible outcomes.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Access_to_Comprehensive_and_Accurate_B2B_Data\"><\/span><b>Access to Comprehensive and Accurate B2B Data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Good decisions need good data, and MarketingOS has your back. With a wealth of B2B information that&rsquo;s both broad and accurate, you can move forward confidently. This helps you in knowing your choices are well informed.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalized_Buyer_Journeys_and_Improved_Customer_Experience\"><\/span><b>Personalized Buyer Journeys and Improved Customer Experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today, personal touches make all the difference. MarketingOS lets you customize how you interact with potential buyers, making your company feel more like a helpful guide than a faceless seller.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach not only draws people in but also leaves them feeling good about your brand.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Getting_Started_With_ZoomInfo_MaketingOS_3-Step_Guide\"><\/span><b>Getting Started With ZoomInfo MaketingOS: 3-Step Guide&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here&rsquo;s a straightforward three-step guide to kickstart your experience with this powerful tool.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18698 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Getting-Started-With-ZoomInfo-MaketingOS.png.webp\" alt=\"Getting Started With ZoomInfo MaketingOS\" width=\"1024\" height=\"800\"><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"STEP_1_Activate_Your_Account\"><\/span><b>STEP 1: Activate Your Account&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Activate your admin account through the automated email sent by ZoomInfo. If you haven&rsquo;t received it, check your spam folder or request a reset from the ZoomInfo login page. Next, add your team members to the platform to start leveraging MarketingOS&rsquo;s capabilities.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"STEP_2_Add_Your_Integrations\"><\/span><b>STEP 2: Add Your Integrations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Integrating your existing tools with MarketingOS is easy, thanks to their plug-and-play setup. If you&rsquo;ve opted for integrations, configure them early to maximize the platform&rsquo;s benefits. For any setup challenges, their onboarding team assists through a chatbot.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"STEP_3_Time_Your_Training\"><\/span><b>STEP 3: Time Your Training&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The final step involves familiarizing your team with MarketingOS through the training sessions. Choose a session that fits your team&rsquo;s schedule and ensure everyone is registered. This training is important for getting the full potential out of MarketingOS for your marketing efforts.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Implementing_ZoomInfo_MarketingOS_How_to_Use_It\"><\/span><b>Implementing ZoomInfo MarketingOS: How to Use It&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, how do you use ZoomInfo MarketingOS? This step-by-step guide will walk you through implementing MarketingOS. You can use its full potential to target, engage, and convert your ideal customers more effectively.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18699 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Implementing-ZoomInfo-MarketingOS.png.webp\" alt=\"Implementing ZoomInfo MarketingOS\" width=\"1024\" height=\"800\"><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Discover_Who_is_in_the_Market\"><\/span><b>Step 1: Discover Who is in the Market<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Objective<\/b><span style=\"font-weight: 400;\">: Identify and target the right accounts with predictive discovery.<\/span><\/p>\n<p><b>Action:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Step into ZoomInfo&rsquo;s advanced analytics to uncover data on potential accounts actively looking for your solutions. Use the predictive discovery tool to find businesses showing interest in what you offer and focus your marketing efforts on these accounts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Create_and_Manage_Audiences\"><\/span><b>Step 2: Create and Manage Audiences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Objective<\/b><span style=\"font-weight: 400;\">: Build targeted audiences for digital marketing across various channels.<\/span><\/p>\n<p><b>Action:&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the &lsquo;Audiences&rsquo; section of MarketingOS, use tools to segment your discovered accounts and leads. Select criteria like industry, company size, and buying signals to create your audiences. Update and manage them based on new insights or campaign adjustments.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Build_and_Manage_Campaigns\"><\/span><b>Step 3: Build and Manage Campaigns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Objective<\/b><span style=\"font-weight: 400;\">: Launch and oversee marketing campaigns across digital platforms.<\/span><\/p>\n<p><b>Action:&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Go to the &lsquo;Campaigns&rsquo; section and start planning your campaign. Choose your digital channel, set the campaign parameters (budget, duration, goals), and launch. Keep track of campaign performance and make necessary adjustments for optimization.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Report_Progress\"><\/span><b>Step 4: Report Progress<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Objective<\/b><span style=\"font-weight: 400;\">: Evaluate the success of your marketing campaigns.<\/span><\/p>\n<p><b>Action:&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use MarketingOS&rsquo;s reporting tools to evaluate your campaigns&rsquo; success. Review detailed reports on campaign performance and audience engagement to understand what&rsquo;s working. Use these insights to enhance your future marketing strategies.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ZoomInfo_MarketingOS_on_Reddit\"><\/span><b>ZoomInfo MarketingOS on Reddit<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To understand the real impression of MarketingOs, you need to dig into what people are saying on the internet.&nbsp; For the right <\/span><a href=\"https:\/\/swordfish.ai\/news\/zoominfo-reviews\/\"><span style=\"font-weight: 400;\">ZoomInfo reviews<\/span><\/a><span style=\"font-weight: 400;\">, we did some research, too.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few of the important discussions that <\/span><a href=\"https:\/\/www.reddit.com\/r\/marketing\/comments\/10avsfy\/intent_using_zoominfo_marketing_os_and_hubspot\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Reddit users have mentioned<\/span><\/a><span style=\"font-weight: 400;\"> &ndash;&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Practical Experience:<\/b><span style=\"font-weight: 400;\"> Users have shared positive feedback about using ZoomInfo for sourcing industry-specific contacts and integrating it with other marketing tools for targeted campaigns. This underscores ZoomInfo&rsquo;s value in enhancing marketing precision.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GDPR Considerations<\/b><span style=\"font-weight: 400;\">: According to user discussions, they&rsquo;re satisfied with MarketingOS when it comes to GDPR laws, particularly in England. They mentioned how ZoomInfo collects business data, which, under GDPR guidelines, does not require opt-in consent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Legitimate Interest Clause<\/b><span style=\"font-weight: 400;\">: In one of the reviews, a notable point is the mention of the &ldquo;legitimate interest&rdquo; policy under GDPR. This allows companies to contact individuals who have shown interest in a product or service without explicit opt-in, provided they haven&rsquo;t opted out.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Concerns on Effectiveness<\/b><span style=\"font-weight: 400;\">: Some skepticism exists regarding the effectiveness of marketing to users who haven&rsquo;t explicitly opted in. This reflects a broader conversation on finding the right balance between proactive marketing strategies and respecting user consent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Legal and Ethical Warnings<\/b><span style=\"font-weight: 400;\">: A cautionary note by certain users on Reddit raised about the legality of importing personal email addresses without consent, highlighting the importance of ethical practices in marketing.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"ZoomInfo_Marketing_OS_Pricing\"><\/span><b>ZoomInfo Marketing OS Pricing&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you&rsquo;ve seen, ZoomInfo MarketingOS is designed to enrich your omnichannel marketing strategy with relevant company insights and contact data.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While ZoomInfo doesn&rsquo;t openly disclose specific pricing details on its website, a bit of research reveals some insights into what businesses might expect when considering their services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.reddit.com\/r\/sales\/comments\/uot4z0\/how_much_does_zoominfo_actually_cost_so_much\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">discussions among Reddit users<\/span><\/a><span style=\"font-weight: 400;\">, the entry-level price for ZoomInfo is reported to be around $15,000 for three seats on a 2-year contract.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it&rsquo;s important to note that this cost can vary significantly based on several key factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Credit Usage:<\/b><span style=\"font-weight: 400;\"> The amount of data or number of contacts you plan to access can affect the overall cost, but our research suggests they offer 5,000 -10,000 bulk credits per year with an additional 36,000 credits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Features and Capabilities<\/b><span style=\"font-weight: 400;\">: Depending on the specific tools and functionalities you need, prices can adjust accordingly. With automation, website chat, or lead enrichment, the costs are higher.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Number of Licenses<\/b><span style=\"font-weight: 400;\">: The more team members that need access, the higher the pricing tier you might fall into. From the least to most expensive plans, you can get a limitation of 3 to 10 users.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Given these variables, here&rsquo;s a simplified breakdown of what each MarketingOS plan could potentially offer, keeping in mind the core components of ZoomInfo &ndash;&nbsp;<\/span><\/p>\n<table>\n<tbody style=\"display: inline-table;\">\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Plan<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>Features<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Demand<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to in-depth B2B data&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry-leading account &amp; persona data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to identify accounts visiting your website&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demand generation focused reporting dashboard<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Advertising<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry-leading account &amp; persona data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Access to ZoomInfo&rsquo;s in-house display network&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&nbsp;Social network audience activation<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>ABM<\/b><\/p>\n<\/td>\n<td style=\"text-align: left;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprehensive B2B intelligence data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-channel audience &amp; campaign management&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insights driven next best follow-up action<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">\n<p style=\"text-align: center;\"><b>Sales and Marketing Alignment<\/b><\/p>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tools to generate and analyze customer interactions across sales calls, email, phone outreach, and website&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&nbsp;Conversation intelligence with Chorus&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&nbsp;Data-powered website chat&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insight-driven phone and email automation<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"User_Reviews_and_Feedback\"><\/span><b>User Reviews and Feedback<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">MarketingOS is often praised for its easy-to-use interface, making tasks quicker and less of a hassle. Users appreciate the platform&rsquo;s accurate data and detailed profiles of companies and contacts, which are great for deep market dives.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sales automation features get a nod for helping users focus on strategy over manual tasks, and the real-time updates are a hit for staying on top of market trends.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, the customer support team at ZoomInfo is known for being quick and helpful, so the overall user experience is on a positive note.&nbsp;<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"G2_445_88_reviews\"><\/span><b>G2: 4.4\/5 (88 reviews)&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&ldquo;<\/span><b>What do you like best about ZoomInfo MarketingOS?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The best thing about Marketing OS is its simplicity and it&rsquo;s ease of use, Sales and marketing go hand in hand, and we need to have a solid Marketing platform that can filter leads and also give the right context to the sales rep who needs to do a good job out there and ZoomInfo Marketing does that. It can create multiple segmented lists with various categories into consideration and give a curated segment that can enhance your demand generation.<\/span><\/p>\n<p><b>What do you dislike about ZoomInfo MarketingOS?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Using ZoomInfo for the first time can seem like a tough task, it can come across as way too many options and overwhelming at the first go. But, with time and a lot of exploring one can figure out their way around the marketing platform.&rdquo;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&ndash; <\/span><a href=\"https:\/\/www.g2.com\/products\/zoominfo-marketingos\/reviews\/zoominfo-marketingos-review-9086951\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Madhumitha A.<\/span><\/a><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Gartner_43_%C2%B7_%E2%80%8E_71_reviews\"><\/span><b>Gartner: 4.3 &middot; &lrm; 71 reviews<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&ldquo;<\/span><b>What do you like most about the product or service?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Insightful, more conversion rate and keeps us informed better. Also, features which include data driven actions are helping our team to focus on result oriented actions swiftly.<\/span><\/p>\n<p><b>What do you dislike most about the product or service?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Expensive integrations with different platforms and turnaround time for issues raised.&rdquo; &ndash; <\/span><a href=\"https:\/\/www.gartner.com\/reviews\/market\/account-based-marketing-platforms\/vendor\/zoominfo\/product\/marketingos\/review\/view\/5219570\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Gartner&nbsp;<\/span><\/a><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Capterra_43_4_reviews\"><\/span><b>Capterra: 4.3( 4 reviews)&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&ldquo;ZoomInfo helps to enrich the data with the most accurate info and this really helps to minimize the number of fields on websiteThe ZoomInfo UI although is fine but can improve to make it more useful as an Iframe on CRM&rdquo; &ndash; <\/span><a href=\"https:\/\/www.capterra.com\/p\/253715\/ZoomInfo-MarketingOS\/reviews\/4463404\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Farhan T<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_ZoomInfo_MarketingOS_Competitors_and_Alternatives\"><\/span><b>Best ZoomInfo MarketingOS Competitors and Alternatives&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Among the <\/span><a href=\"https:\/\/swordfish.ai\/news\/zoominfo-alternatives\/\"><span style=\"font-weight: 400;\">top ZoomInfo competitors<\/span><\/a><span style=\"font-weight: 400;\"> that give Marketing OS a run for its money are Swordfish AI, Demandbase, and 6Sense.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&rsquo;ve chosen these as the top 3 based on their data analytics, comprehensive B2B data, and innovative sales automation features that rival ZoomInfo MarketingOS&rsquo;s offerings in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&rsquo;s see how each compares with ZoomInfo MarketingOS.&nbsp;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Swordfish_AI\"><\/span><b>1. Swordfish AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18700 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-100.png.webp\" alt=\"Swordfish AI\" width=\"1280\" height=\"640\"><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Swordfish stands out as a top choice for sales and recruitment professionals, offering a direct path to key decision-makers. It goes beyond what ZoomInfo Marketing OS provides by analyzing billions of intent signals and monitoring millions of IP addresses for deeper insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our database, featuring over 3.5 billion data points, is what sets us apart, making Swordfish a reliable partner for a range of sectors, from defense to recruitment, especially when compared to ZoomInfo&rsquo;s database of 260 million profiles.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Swordfish&rsquo;s proprietary algorithm ensures the data is not only vast but also precise and actionable. With over 50,000 professionals relying on Swordfish for their contact needs, we&rsquo;re the go-to for those looking to streamline their outreach efforts and build significant connections.&nbsp;<\/span><\/p>\n<h4><b>ZoomInfo Marketing OS Vs Swordfish AI Comparison Table<\/b><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18701 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/ZoomInfo-Marketing-OS-Vs-Swordfish-AI.png.webp\" alt=\"ZoomInfo Marketing OS Vs Swordfish AI\" width=\"1060\" height=\"565\"><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here&rsquo;s a table to see how Swordfish and MarketingOs compare when pitted against each other&nbsp;<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Features<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>Swordfish<\/b><\/td>\n<td>\n<p style=\"text-align: center;\"><b>ZoomInfo MarketingOS<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Data Volume and Composition<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">3.5 billion data points and uses proprietary algorithms to compose data.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Access 260M+ Contact profiles across firmographics, technographics, psychographics, and intent data.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Core Offering<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Specializes in providing direct cell phone contact and email data.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Comprehensive B2B data platform offering a wide range of insights.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Unique Selling Point<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Highest accuracy and match rates for cell phone numbers, with real-time line connectivity validation.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Offers a deep database for B2B contacts and company profiles<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Data Accuracy<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">33%+ more cell phone numbers and 45%+ more accurate cell phone numbers than leading providers.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Known for its reliable and accurate B2B data, constantly updated for freshness and relevance.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Intent Data<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Offers Bombora&reg; Intent Data to discover businesses ready to buy your product.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Provides insights into which accounts are actively researching products or services.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Integration Capabilities<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Integrates with leading platforms like Drift, Zapier, Hubspot, Salesforce, etc.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Integration with CRM and marketing automation tools Like Pipedrive, Marketo, CloudTalk, etc.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Target Audience<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Sales, marketing, and recruitment professionals looking for direct access to decision-makers via cell phone data.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Businesses looking to target and get B2B leads<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Customer Feedback<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Highly praised for its cell phone number accuracy and impact on recruitment and sales efficiency.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Trusted by a wide range of industries for its depth of data and ability to drive targeted marketing campaigns.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a id=\"signup_button\" class=\"post-signup-button\" style=\"margin-top: 20px; width: 212px;\"><\/a><img decoding=\"async\" class=\"hand-o-up\" src=\"https:\/\/swordfish.ai\/static\/v3\/assets\/icons\/hand-o-up.svg\" alt=\"arrow\">Try Swordfish Ai<i class=\"fas fa-arrow-right\" style=\"margin-left: 10px;\"><\/i><\/p>\n<h4><b>Pricing&nbsp;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">If you&rsquo;re concerned about <\/span><a href=\"https:\/\/swordfish.ai\/news\/zoominfo-pricing\/\"><span style=\"font-weight: 400;\">ZoomInfo&rsquo;s pricing<\/span><\/a><span style=\"font-weight: 400;\">, Swordfish offers a more affordable solution. Swordfish AI presents a range of pricing plans designed to meet the varied needs of businesses across sales, recruitment, marketing, and API integration.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each plan guarantees access to accurate email addresses, and direct cell phone numbers, alongside frequent updates on job roles and company details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those interested in finding the perfect plan to match their business requirements, Swordfish AI encourages reaching out to obtain comprehensive pricing information.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18702 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-Pricing-23.png.webp\" alt=\"Swordfish-AI-Pricing\" width=\"1280\" height=\"772\"><\/b><\/p>\n<p><a id=\"signup_button\" class=\"post-signup-button\" style=\"margin-top: 20px; width: 212px;\"><\/a><img decoding=\"async\" class=\"hand-o-up\" src=\"https:\/\/swordfish.ai\/static\/v3\/assets\/icons\/hand-o-up.svg\" alt=\"arrow\">Try Swordfish Ai<i class=\"fas fa-arrow-right\" style=\"margin-left: 10px;\"><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Demandbase\"><\/span><b>2. Demandbase<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18703 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/DemandBase.png.webp\" alt=\"Demandbase\" width=\"1024\" height=\"521\"><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Demandbase distinguishes itself from ZoomInfo Marketing OS by offering a holistic account-based marketing (ABM) and account-based experience (ABX) platform. Their focus lies on giving you better visibility and engagement throughout the B2B marketing and sales funnel.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While ZoomInfo excels in providing detailed contact data, Demandbase integrates account intelligence across the buyer&rsquo;s journey, addressing the challenge of fragmented insights due to disconnected systems.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This integration allows businesses to quickly identify and progress in-market opportunities, moving beyond generic messaging through a unified customer view.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Demandbase&rsquo;s approach emphasizes personalized engagement and smarter investment in high-intent accounts.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By focusing on realistic data and account intelligence, Demandbase presents a strategy-oriented solution for achieving Smarter GTM&trade;.<\/span><\/p>\n<h4><b>ZoomInfo Vs Demandbase Comparison Table<\/b><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18704 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/ZoomInfo-Vs-Demandbase-2.png.webp\" alt=\"ZoomInfo Vs Demandbase\" width=\"1060\" height=\"565\"><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Here&rsquo;s a table to compare the main aspects of ZoomInfo MarketingOS and Demandbase &ndash;&nbsp;<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Features<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>ZoomInfo MarketingOS<\/b><\/td>\n<td>\n<p style=\"text-align: center;\"><b>Demandbase<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Core Offering<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">AI-driven platform with extensive B2B data for sales and marketing.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">AI-driven platform for ABM and B2B solutions.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>ABM &amp; ABX<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Tools for account engagement and personalization.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">ABM and ABX solutions for improved customer journeys.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Sales Intelligence<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Actionable insights on target accounts for sales.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Insights and tools for effective target account engagement.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Buying Intent<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Identifies interested accounts for timely engagement.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Insights into accounts researching related products\/services.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Predictive Analytics<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">AI and machine learning predict buying readiness.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">AI for prioritizing accounts likely to convert.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Advertising<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Targeted digital display campaigns.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">B2B advertising on network and social media.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Data Foundation<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Vast B2B contact and account database.<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">First-party data, Demandbase data, and AI for intelligence.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Market Focus<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Suitable for all business sizes for lead gen and sales.<\/span><\/td>\n<td>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">For enterprises and mid-sized businesses with a focus on ABM and sales.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Pricing&nbsp;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Demandbase sorts its plans into Professional, Enterprise, and Elite, each tailored to different levels of go-to-market sophistication. While exact pricing isn&rsquo;t listed, <\/span><a href=\"https:\/\/www.reddit.com\/r\/AskMarketing\/comments\/o9tiou\/is_6sense_worth_40k_more_per_year_than_demandbase\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">user feedback<\/span><\/a><span style=\"font-weight: 400;\"> suggests contracts start at $80k+ annually.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These plans offer features like account-based experience platforms, sales intelligence, and advertising support.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, Demandbase can be costly, with costs varying by your operation&rsquo;s size. For example, managing a million contacts with significant data storage needs could cost about $2,500 monthly.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, there are add-on options for personalization, orchestration, and data integrity, allowing for more customized solutions.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18705 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Demandbase-Pricing-1.png.webp\" alt=\"Demandbase-Pricing\" width=\"1280\" height=\"1906\"><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_6Sense_Revenue_AI\"><\/span><b>3. 6Sense Revenue AI&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18706 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/6Sense-Revenue-AI.png.webp\" alt=\"6Sense Revenue AI&nbsp;\" width=\"1024\" height=\"581\"><\/b><\/p>\n<p><span style=\"font-weight: 400;\">6sense positions itself as an excellent ABM platform powered by Revenue AI&trade;, setting itself apart from ZoomInfo Marketing OS with its focus on eliminating the guesswork in identifying and engaging with potential buyers.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike ZoomInfo, which excels in providing a larger database of B2B contacts, 6sense makes the most of AI to drive predictable revenue growth. They do this by uncovering anonymous buyers and understanding their behavior.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This lets businesses engage with the most likely buyers at the right time, significantly reducing go-to-market waste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6sense&rsquo;s unique approach to tapping into the &ldquo;Dark Funnel&trade;&rdquo; allows it to interpret the digital &ldquo;breadcrumb trails&rdquo; left by buyers conducting online research, a capability that traditional marketing technologies lack.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By curating the most relevant B2B dataset and delivering world-class intent data and accurate predictions of buying stages, 6sense aids revenue teams in targeting the right accounts with the right messages more effectively than ZoomInfo MarketingOs.&nbsp;<\/span><\/p>\n<h4><b>ZoomInfo Vs 6Sense Comparison Table<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Here&rsquo;s how they stack up against each other in key areas:<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18707 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/ZoomInfo-Vs-6Sense.png.webp\" alt=\"ZoomInfo Vs 6Sense\" width=\"1060\" height=\"565\"><\/b><\/p>\n<table style=\"font-size: 1rem;\">\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Features<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><b>ZoomInfo MarketingOS<\/b><\/td>\n<td>\n<p style=\"text-align: center;\"><b>6sense<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Core Offering<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\">Data platform with vast B2B contacts and profiles.<\/td>\n<td style=\"text-align: center;\">AI platform specializing in anonymous buying behavior and predictive analytics.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>ABM and ABX<\/b><\/td>\n<td style=\"text-align: center;\">Tools for personalized marketing campaigns using extensive data.<\/td>\n<td>\n<p style=\"text-align: center;\">Identifies &ldquo;Dark Funnel&trade;&rdquo; accounts with actionable ABM intelligence.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Sales Intelligence<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\">Actionable insights on target accounts.<\/td>\n<td style=\"text-align: center;\">Detailed intelligence, including intent data and buying stage predictions.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Buying Intent<\/b><\/td>\n<td style=\"text-align: center;\">Identifies interested accounts for engagement.<\/td>\n<td>\n<p style=\"text-align: center;\">Uncovers hidden buying signals for a deep understanding of intent.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Predictive Analytics<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\">AI predicts buying readiness for prioritization.<\/td>\n<td style=\"text-align: center;\">Advanced AI predicts buying stages and recommends actions.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Advertising<\/b><\/td>\n<td style=\"text-align: center;\">Targeted digital campaigns using B2B data.<\/td>\n<td>\n<p style=\"text-align: center;\">Intent-driven display, video, retargeting, and social ads.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>Integration &amp; Automation<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\">Enhances CRM and marketing tools with data insights.<\/td>\n<td style=\"text-align: center;\">Integrates with tech stacks for centralized audience creation.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Unique Selling Proposition (USP)<\/b><\/td>\n<td style=\"text-align: center;\">Comprehensive B2B database for detailed insights.<\/td>\n<td>\n<p style=\"text-align: center;\">Dark Funnel&trade; insights into unprecedented buyer behavior.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Pricing&nbsp;<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">6sense doesn&rsquo;t publicly disclose its pricing details on its website, opting instead for a tailored approach to meet the specific needs of each business.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, we&rsquo;ve done our fair share of research and found that it costs $120k for the first year with a two-year commitment, and it doesn&rsquo;t offer any free trial.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their premium plans include access to a proprietary intent network, company graph, third-party profile data, dynamic segmentation, and more. They encourage potential clients to book a demo to explore the platform&rsquo;s capabilities and discuss how it can be customized to their requirements.<\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18708 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/6Sense-Revenue-AI-Pricing.png.webp\" alt=\"6Sense Revenue AI Pricing&nbsp;\" width=\"1280\" height=\"871\"><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS is transforming account-based marketing through its data insights and hassle-free integrations. By aligning your sales and marketing plans to buyer signals, this one of a kind platform makes it easy for you to more effective targeting and higher conversion rates.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we&rsquo;ve seen, MarketingOS offers great accuracy and coverage to help you identify and engage your best-fit accounts across channels.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With capabilities to enrich customer experiences and optimize ROI, it&rsquo;s a valuable solution for upgrading your ABM strategy. But it can certainly be overwhelming and pricey for many.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For alternative platforms providing accurate buyer intent data, you can consider exploring Swordfish AI. With predictive recommendations on high-value prospects, Swordfish AI gives you impactful account-based approaches for sales and marketing teams of all sizes.<\/span><\/p>\n<p><a id=\"signup_button\" class=\"post-signup-button\" style=\"margin-top: 20px; width: 212px;\"><\/a><img decoding=\"async\" class=\"hand-o-up\" src=\"https:\/\/swordfish.ai\/static\/v3\/assets\/icons\/hand-o-up.svg\" alt=\"arrow\">Try Swordfish Ai<i class=\"fas fa-arrow-right\" style=\"margin-left: 10px;\"><\/i><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_makes_ZoomInfo_MarketingOS_different_from_other_ABM_platforms\"><\/span><b>What makes ZoomInfo MarketingOS different from other ABM platforms?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS stands out for its unparalleled access to dynamic, real-time B2B data, predictive analytics, and comprehensive integration capabilities, enabling more targeted and effective marketing strategies than other platforms offer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_does_ZoomInfo_ensure_data_accuracy_and_completeness\"><\/span><b>How does ZoomInfo ensure data accuracy and completeness?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ZoomInfo employs advanced data collection and verification techniques, including machine learning and artificial intelligence, alongside a dedicated research team, ensuring the data&rsquo;s accuracy, relevance, and completeness.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_ZoomInfo_MarketingOS_integrate_with_existing_CRM_and_marketing_automation_tools\"><\/span><b>Can ZoomInfo MarketingOS integrate with existing CRM and marketing automation tools?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, ZoomInfo MarketingOS seamlessly integrates with a wide range of CRM and marketing automation tools, enhancing their functionality with rich data insights and enabling more efficient workflows.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_types_of_businesses_can_benefit_most_from_ZoomInfo_MarketingOS\"><\/span><b>What types of businesses can benefit most from ZoomInfo MarketingOS?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses of all sizes across various sectors can benefit from ZoomInfo MarketingOS, especially those in B2B markets looking to refine their ABM strategies, improve lead generation, and boost sales efficiency.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_does_ZoomInfo_MarketingOS_handle_privacy_and_compliance_issues\"><\/span><b>How does ZoomInfo MarketingOS handle privacy and compliance issues?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ZoomInfo MarketingOS prioritizes user privacy and compliance with global data protection regulations, employing strict data governance practices and providing users with control over their data to ensure compliance.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Curious to know all about ZoomInfo MarketingOS? You&rsquo;re in the right spot. Imagine having access to over 104 million company&hellip;<\/p>","protected":false},"author":6,"featured_media":18709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"ZoomInfo MarketingOS","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Discover how ZoomInfo MarketingOS improves your ABM efforts with unparalleled data insights, targeting, and personalized engagement across channels.","footnotes":""},"categories":[4550],"tags":[],"class_list":["post-18689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zoominfo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>ZoomInfo MarketingOS: Features, Benefits, Alternatives and More - Swordfish<\/title>\r\n<meta name=\"description\" content=\"Discover how ZoomInfo MarketingOS improves your ABM efforts with unparalleled data insights, targeting, and personalized engagement across channels.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"ZoomInfo MarketingOS: Features, Benefits, Alternatives and More - Swordfish\" \/>\r\n<meta property=\"og:description\" content=\"Discover how ZoomInfo MarketingOS improves your ABM efforts with unparalleled data insights, targeting, and personalized engagement across channels.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Swordfish\" \/>\r\n<meta property=\"article:published_time\" content=\"2024-02-27T04:39:46+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2024-03-07T04:41:27+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/02\/ZoomInfo-MarketingOS-1.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1060\" \/>\r\n\t<meta property=\"og:image:height\" content=\"565\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Data Specialist\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Data Specialist\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"28 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/\"},\"author\":{\"name\":\"Data Specialist\",\"@id\":\"https:\/\/swordfish.ai\/resources\/#\/schema\/person\/287c15244d9574a96660af14df3eeddf\"},\"headline\":\"ZoomInfo MarketingOS: Features, Benefits, Alternatives and More\",\"datePublished\":\"2024-02-27T04:39:46+00:00\",\"dateModified\":\"2024-03-07T04:41:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/\"},\"wordCount\":5571,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/swordfish.ai\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/02\/ZoomInfo-MarketingOS-1.png\",\"articleSection\":[\"zoominfo\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/\",\"url\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/\",\"name\":\"ZoomInfo MarketingOS: Features, Benefits, Alternatives and More - Swordfish\",\"isPartOf\":{\"@id\":\"https:\/\/swordfish.ai\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/02\/ZoomInfo-MarketingOS-1.png\",\"datePublished\":\"2024-02-27T04:39:46+00:00\",\"dateModified\":\"2024-03-07T04:41:27+00:00\",\"description\":\"Discover how ZoomInfo MarketingOS improves your ABM efforts with unparalleled data insights, targeting, and personalized engagement across channels.\",\"breadcrumb\":{\"@id\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#primaryimage\",\"url\":\"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/02\/ZoomInfo-MarketingOS-1.png\",\"contentUrl\":\"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/02\/ZoomInfo-MarketingOS-1.png\",\"width\":1060,\"height\":565,\"caption\":\"ZoomInfo MarketingOS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/swordfish.ai\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ZoomInfo MarketingOS: Features, Benefits, Alternatives and More\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/swordfish.ai\/resources\/#website\",\"url\":\"https:\/\/swordfish.ai\/resources\/\",\"name\":\"Swordfish\",\"description\":\"Best Contact Finder Tools\",\"publisher\":{\"@id\":\"https:\/\/swordfish.ai\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/swordfish.ai\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/swordfish.ai\/resources\/#organization\",\"name\":\"Swordfish AI\",\"url\":\"https:\/\/swordfish.ai\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/swordfish.ai\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2020\/07\/New-Swordfish-black-Logo-1.png\",\"contentUrl\":\"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2020\/07\/New-Swordfish-black-Logo-1.png\",\"width\":500,\"height\":119,\"caption\":\"Swordfish AI\"},\"image\":{\"@id\":\"https:\/\/swordfish.ai\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/swordfish.ai\/resources\/#\/schema\/person\/287c15244d9574a96660af14df3eeddf\",\"name\":\"Data Specialist\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/swordfish.ai\/resources\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/0.gravatar.com\/avatar\/34973e4340a9aeb75fff5dedcec2e0ac?s=96&d=blank&r=g\",\"contentUrl\":\"http:\/\/0.gravatar.com\/avatar\/34973e4340a9aeb75fff5dedcec2e0ac?s=96&d=blank&r=g\",\"caption\":\"Data Specialist\"},\"description\":\"Get direct access to prospects and candidates with unique cell phone and premium business email contact data, available only at Swordfish.AI \ud83d\udcc8 Fuel your pipeline and find leads in bulk with the unbeatable contact-finding tools by Swordfish. With the largest live database of over 3.5 billion data points and real-time verification, Swordfish is THE best contact-finding tool. Trusted by 50,000+ sales and recruitment professionals. The highest-rated contact-finding extension on Google Chrome \ud83c\udfc6\",\"url\":\"https:\/\/swordfish.ai\/resources\/author\/author\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ZoomInfo MarketingOS: Features, Benefits, Alternatives and More - Swordfish","description":"Discover how ZoomInfo MarketingOS improves your ABM efforts with unparalleled data insights, targeting, and personalized engagement across channels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/","og_locale":"en_US","og_type":"article","og_title":"ZoomInfo MarketingOS: Features, Benefits, Alternatives and More - Swordfish","og_description":"Discover how ZoomInfo MarketingOS improves your ABM efforts with unparalleled data insights, targeting, and personalized engagement across channels.","og_url":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/","og_site_name":"Swordfish","article_published_time":"2024-02-27T04:39:46+00:00","article_modified_time":"2024-03-07T04:41:27+00:00","og_image":[{"width":1060,"height":565,"url":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/02\/ZoomInfo-MarketingOS-1.png","type":"image\/png"}],"author":"Data Specialist","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Data Specialist","Est. reading time":"28 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#article","isPartOf":{"@id":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/"},"author":{"name":"Data Specialist","@id":"https:\/\/swordfish.ai\/resources\/#\/schema\/person\/287c15244d9574a96660af14df3eeddf"},"headline":"ZoomInfo MarketingOS: Features, Benefits, Alternatives and More","datePublished":"2024-02-27T04:39:46+00:00","dateModified":"2024-03-07T04:41:27+00:00","mainEntityOfPage":{"@id":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/"},"wordCount":5571,"commentCount":0,"publisher":{"@id":"https:\/\/swordfish.ai\/resources\/#organization"},"image":{"@id":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#primaryimage"},"thumbnailUrl":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/02\/ZoomInfo-MarketingOS-1.png","articleSection":["zoominfo"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/","url":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/","name":"ZoomInfo MarketingOS: Features, Benefits, Alternatives and More - Swordfish","isPartOf":{"@id":"https:\/\/swordfish.ai\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#primaryimage"},"image":{"@id":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#primaryimage"},"thumbnailUrl":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/02\/ZoomInfo-MarketingOS-1.png","datePublished":"2024-02-27T04:39:46+00:00","dateModified":"2024-03-07T04:41:27+00:00","description":"Discover how ZoomInfo MarketingOS improves your ABM efforts with unparalleled data insights, targeting, and personalized engagement across channels.","breadcrumb":{"@id":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#primaryimage","url":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/02\/ZoomInfo-MarketingOS-1.png","contentUrl":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2024\/02\/ZoomInfo-MarketingOS-1.png","width":1060,"height":565,"caption":"ZoomInfo MarketingOS"},{"@type":"BreadcrumbList","@id":"https:\/\/swordfish.ai\/resources\/zoominfo\/zoominfo-marketingos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/swordfish.ai\/resources\/"},{"@type":"ListItem","position":2,"name":"ZoomInfo MarketingOS: Features, Benefits, Alternatives and More"}]},{"@type":"WebSite","@id":"https:\/\/swordfish.ai\/resources\/#website","url":"https:\/\/swordfish.ai\/resources\/","name":"Swordfish","description":"Best Contact Finder Tools","publisher":{"@id":"https:\/\/swordfish.ai\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/swordfish.ai\/resources\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/swordfish.ai\/resources\/#organization","name":"Swordfish AI","url":"https:\/\/swordfish.ai\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/swordfish.ai\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2020\/07\/New-Swordfish-black-Logo-1.png","contentUrl":"https:\/\/news.swordfish.ai\/wp-content\/uploads\/2020\/07\/New-Swordfish-black-Logo-1.png","width":500,"height":119,"caption":"Swordfish AI"},"image":{"@id":"https:\/\/swordfish.ai\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/swordfish.ai\/resources\/#\/schema\/person\/287c15244d9574a96660af14df3eeddf","name":"Data Specialist","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/swordfish.ai\/resources\/#\/schema\/person\/image\/","url":"http:\/\/0.gravatar.com\/avatar\/34973e4340a9aeb75fff5dedcec2e0ac?s=96&d=blank&r=g","contentUrl":"http:\/\/0.gravatar.com\/avatar\/34973e4340a9aeb75fff5dedcec2e0ac?s=96&d=blank&r=g","caption":"Data Specialist"},"description":"Get direct access to prospects and candidates with unique cell phone and premium business email contact data, available only at Swordfish.AI \ud83d\udcc8 Fuel your pipeline and find leads in bulk with the unbeatable contact-finding tools by Swordfish. With the largest live database of over 3.5 billion data points and real-time verification, Swordfish is THE best contact-finding tool. Trusted by 50,000+ sales and recruitment professionals. The highest-rated contact-finding extension on Google Chrome \ud83c\udfc6","url":"https:\/\/swordfish.ai\/resources\/author\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/posts\/18689"}],"collection":[{"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/comments?post=18689"}],"version-history":[{"count":3,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/posts\/18689\/revisions"}],"predecessor-version":[{"id":20555,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/posts\/18689\/revisions\/20555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/media\/18709"}],"wp:attachment":[{"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/media?parent=18689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/categories?post=18689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swordfish.ai\/resources\/wp-json\/wp\/v2\/tags?post=18689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}