{"id":18020,"date":"2024-02-24T08:42:02","date_gmt":"2024-02-24T08:42:02","guid":{"rendered":"https:\/\/swordfish.ai\/news\/?p=18020"},"modified":"2026-10-19T12:12:06","modified_gmt":"2026-10-19T12:12:06","slug":"db-vs-zoominfo","status":"publish","type":"post","link":"https:\/\/swordfish.ai\/resources\/comparisons\/db-vs-zoominfo\/","title":{"rendered":"D&#038;B vs ZoomInfo: Detailed Analysis for Data-Driven Businesses"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><section class=\"aeo-key-takeaways\">\n<h2><span class=\"ez-toc-section\" id=\"Key_takeaways\"><\/span>Key takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>D&amp;B focuses on company information, financial data, credit risk, and firmographics.<\/li>\n<li>ZoomInfo focuses on B2B contact data and sales and marketing workflows.<\/li>\n<li>Choose between them based on whether your priority is business and risk information or sales-oriented prospecting.<\/li>\n<li>The article lists historical D&amp;B Hoovers Essentials prices; confirm current prices and plan details with D&amp;B.<\/li>\n<li>Swordfish AI emphasizes cell phone data and contact verification, but teams should assess its current coverage and methods for their use case.<\/li>\n<\/ul>\n<\/section>\n<p class=\"article-last-updated\"><strong>Last updated:<\/strong> September 3, 2026<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" loading=\"false\" class=\"aligncenter wp-image-18023 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/db-vs-zoominfo.png.webp\" alt=\" D&amp;B vs ZoomInfo\" width=\"1060\" height=\"565\"><\/p>\n<p>Dun &amp; Bradstreet (D&amp;B) and ZoomInfo are both established business-data providers, but they serve different primary needs. D&amp;B focuses on company information, financial data, credit risk, and firmographics. ZoomInfo focuses on sales and marketing contact data.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dun &amp; Bradstreet (D&amp;B):<\/b><span style=\"font-weight: 400;\"> Detailed business data that&rsquo;s useful for managing risk and evaluating financial health.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ZoomInfo: <\/b><span style=\"font-weight: 400;\">Sales intelligence and marketing data built for prospecting and market research.<\/span><\/li>\n<\/ul>\n<p>Neither platform is a universal choice. D&amp;B may suit teams focused on risk and credit workflows, while ZoomInfo may suit teams focused on pipeline development and outreach. The comparison below also considers where a contact-data tool like Swordfish AI may fit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Main Difference:<\/b><span style=\"font-weight: 400;\"> D&amp;B is built for detailed business and financial information, particularly useful to larger companies managing risk. ZoomInfo is built for sales and marketing teams trying to fill a pipeline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who Should Use Them:<\/b><span style=\"font-weight: 400;\"> Choose D&amp;B if you need financial and risk detail. Choose ZoomInfo if you&rsquo;re focused on lead generation and market research.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost:<\/b><span style=\"font-weight: 400;\"> Pricing structures differ by business size. D&amp;B generally suits larger enterprises, while ZoomInfo serves a wider range of company sizes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-html=\"1\"><b>Swordfish AI as a Top Choice: <\/b><span style=\"font-weight: 400;\">Teams that need both business context and direct, verified contact information &mdash; especially mobile numbers &mdash; often find Swordfish AI fills the gap between the two.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Dun_Bradstreet_vs_ZoomInfo_Key_Comparison_Table\"><\/span><b>Dun &amp; Bradstreet vs ZoomInfo: Key Comparison Table<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here&rsquo;s a side-by-side look at how the platforms stack up on the features most buyers ask about.<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>Features<\/b><\/td>\n<td style=\"text-align: center;\"><b>Dun &amp; Bradstreet<\/b><\/td>\n<td style=\"text-align: center;\"><b>ZoomInfo<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Database Size<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Over 240 million contacts<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Over 135 million verified phone numbers<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Contact Information<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Detailed company and contact data<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Access to direct dial phone numbers and email addresses<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Search Capabilities<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Advanced search options for targeted data<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Sophisticated search tools for precise contact details<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>List Building<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Tools for creating targeted marketing and sales lists<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Ability to build highly specific marketing and sales lists<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Buyer Intent Data<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Insights into potential customer interests<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Insights into buyer intent for enhanced engagement<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Data Enrichment<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Data enrichment services for accurate customer databases<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Data enrichment and integration with CRM systems<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Market Intelligence<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Market intelligence for strategic planning<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Detailed market intelligence for informed strategies<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>CRM Integration<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Seamless integration with CRM systems<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Effortless integration with popular CRM platforms<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"D_B_vs_ZoomInfo_In-depth_Key_Differences\"><\/span><b>D&amp;B vs ZoomInfo: In-depth Key Differences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both platforms are established players in business intelligence and lead generation, but they approach data collection, validation, and delivery differently. Here&rsquo;s a closer comparison, useful whether you&rsquo;re weighing D&amp;B vs ZoomInfo cost or researching <a href=\"https:\/\/swordfish.ai\/resources\/zoominfo-alternatives\/\"><span style=\"font-weight: 400;\">ZoomInfo alternatives<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Lead_Generation_and_Management\"><\/span><b>1. Lead Generation and Management<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let&rsquo;s compare B2B focus, data sourcing, filtering, and CRM integrations.<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>Features<\/b><\/td>\n<td style=\"text-align: center;\"><b>Dun &amp; Bradstreet (D&amp;B)<\/b><\/td>\n<td style=\"text-align: center;\"><b>ZoomInfo<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>B2B or B2C Focus<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Primarily B2B focused<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Strongly B2B oriented<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Data Sources and Quality<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Sources from a wide range of proprietary databases and public records<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Use a combination of proprietary technology, public records, and third-party sources<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Customizable Filtering and Segmentation<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Offers advanced filtering with over 130 options, including industry classifications<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Provides dynamic list-building capabilities with advanced search and filtering options<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Integrations with CRM and API<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Seamless integration with popular CRM systems; offers API for custom integrations<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Integrates with Zoho, Pipedrive, HubSpot, Salesforce, Dynamics 365, etc<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>B2B or B2C Focus<\/b><\/h4>\n<p>Both platforms focus on B2B data. D&amp;B emphasizes company information, credit, and risk insights; ZoomInfo emphasizes professional contact data for sales and marketing.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">It&rsquo;s built for businesses that need a thorough understanding of other companies &mdash; a natural fit for B2B relationships. A core service is credit and risk information alongside comprehensive company profiles.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo also serves the B2B sector but leans into a vast collection of business professional data. It&rsquo;s designed for sales and marketing teams who need contact information for lead generation.<\/span><\/p>\n<h4><b>Data Sources and Quality<\/b><\/h4>\n<p>D&amp;B draws on its databases, public records, and partnerships. ZoomInfo uses proprietary technology and external sources. The specific sources and update practices may vary, so verify current details with each provider.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Dun &amp; Bradstreet (D&amp;B) collects data from diverse sources, including its own databases, public records, and partnerships. It focuses on accuracy and depth, which makes it a go-to for risk and credit analysis.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo combines proprietary technology with public records and external sources. It&rsquo;s known for keeping its database updated frequently, giving users current B2B contact and company information.<\/span><\/p>\n<h4><b>Customizable Filtering and Segmentation<\/b><\/h4>\n<p>The article describes D&amp;B as offering more than 130 data segmentation options. ZoomInfo offers list-building tools with search and filtering options; available criteria may depend on the product and plan.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Dun &amp; Bradstreet (D&amp;B) provides extensive filtering options, with over 130 ways to segment data, including industry type, company size, and location. This lets users target specific market segments and shape sales and marketing strategy.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo offers dynamic tools for building targeted lists, with advanced search and filtering capabilities. You can segment prospects by job role, seniority, and revenue, among other criteria.<\/span><\/p>\n<h4><b>Integrations with CRM and API<\/b><\/h4>\n<p>Both platforms offer CRM or API-related capabilities. Check each provider&rsquo;s current integration list and API terms to confirm they support your systems and workflow.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Dun &amp; Bradstreet (D&amp;B) integrates with well-known CRM systems like Pipedrive, Zoho, Salesforce, HubSpot, and Dynamics 365, and provides API options for custom integrations.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo connects with major CRM platforms like Netsuite, HubSpot, Pardot, and Gainsight. Its API supports customized data solutions for improving sales intelligence workflows.<\/span><\/p>\n<h4><b>Does D&amp;B Provide Better Lead Generation and Management Than ZoomInfo? <\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dun &amp; Bradstreet (D&amp;B):<\/b><span style=\"font-weight: 400;\"> Better suited if you need in-depth company data, credit, and risk insights for B2B relationships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ZoomInfo:<\/b><span style=\"font-weight: 400;\"> Better suited if your focus is sales and marketing and you need current contact information for lead generation.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Data_Validation_and_Real-time_Updates\"><\/span><b>2. Data Validation and Real-time Updates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Accurate, current data matters in this category more than almost anywhere else. Here&rsquo;s how the two compare on lead scoring, visitor tracking, and update frequency.<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>Features<\/b><\/td>\n<td style=\"text-align: center;\"><b>Dun &amp; Bradstreet (D&amp;B)<\/b><\/td>\n<td style=\"text-align: center;\"><b>ZoomInfo<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Lead Scoring Capabilities<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Advanced scoring using detailed business data<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Dynamic scoring with immediate buying signals<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Website Visitor Identification<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Basic in identifying site visitors<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Excellent at tracking and engaging site visitors<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Real-Time Data<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Regularly updates for accuracy and depth<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Stands out for immediate data updates<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Lead Scoring Capabilities<\/b><\/h4>\n<p>D&amp;B can help users assess leads using business data such as company size and financial information. ZoomInfo offers buying-signal features that may help sales teams prioritize prospects.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Dun &amp; Bradstreet (D&amp;B) helps prioritize leads using detailed business data, sorting by factors like company size and financial status. It&rsquo;s useful for focusing on the most promising leads.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo offers a more dynamic lead scoring system using current buying signals, useful when you need to know which leads are ready to talk or buy now.<\/span><\/p>\n<h4><b>Website Visitor Identification<\/b><\/h4>\n<p>The article characterizes D&amp;B&rsquo;s website visitor identification as more basic and ZoomInfo&rsquo;s as more detailed. Confirm the current capabilities of each product before choosing based on visitor identification.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Dun &amp; Bradstreet (D&amp;B) provides basic tools to identify who&rsquo;s visiting your website &mdash; workable for general B2B interactions but limited for detailed targeted marketing.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo is stronger at tracking website visitors, giving detailed information like job profiles and contact details, which helps convert visitors into leads quickly.<\/span><\/p>\n<h4><b>Real-Time Data<\/b><\/h4>\n<p>D&amp;B is presented as a source of business data with regular updates, while ZoomInfo is positioned around timely information for sales and marketing. Update frequency and coverage can vary by data type and product.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Dun &amp; Bradstreet (D&amp;B) is built around deep, accurate data with regular updates &mdash; useful for in-depth business analysis, risk assessment, and major decisions.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo stands out for real-time data updates, which matters if you&rsquo;re in sales or marketing and need the latest contact and company info for engagement.<\/span><\/p>\n<h4><b>Should You Choose D&amp;B or ZoomInfo for Data Validation and Real Time Updates? <\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dun &amp; Bradstreet (D&amp;B):<\/b><span style=\"font-weight: 400;\"> Better if your priority is in-depth, accurate business data for analysis and risk assessment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ZoomInfo:<\/b><span style=\"font-weight: 400;\"> Better if you need up-to-the-minute data for sales and marketing decision-making.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Convenience_and_Support\"><\/span><b>3. Convenience and Support<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Data quality matters, but so does ease of use, support responsiveness, and compliance posture &mdash; especially when weighing Dun and Bradstreet competitors or reading a D&amp;B vs <a href=\"https:\/\/swordfish.ai\/resources\/zoominfo-reviews\/\"><span style=\"font-weight: 400;\">ZoomInfo review<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>Features<\/b><\/td>\n<td style=\"text-align: center;\"><b>Dun &amp; Bradstreet (D&amp;B)<\/b><\/td>\n<td style=\"text-align: center;\"><b>ZoomInfo<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Ease of Use<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">User-friendly with a learning curve for detailed features<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Highly intuitive interface, easy for immediate use<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Customer Support<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">An extensive support, but may vary by service level<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Known for responsive and helpful customer support<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Compliance with Laws<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Strong focus on legal compliance in data handling<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">SOC 2 Type II certified<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Ease of Use<\/b><\/h4>\n<p>D&amp;B offers depth with a learning curve. ZoomInfo is generally quicker to pick up.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Expect some learning curve with Dun &amp; Bradstreet (D&amp;B), especially around its more detailed features. It&rsquo;s suited to teams that want deep business insight and don&rsquo;t mind some complexity.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo tends to be user-friendly from the start, which works well for sales and marketing teams that need quick data access.<\/span><\/p>\n<h4><b>Customer Support<\/b><\/h4>\n<p>Support options and responsiveness may depend on the product, service level, or contract. Compare the support terms offered to your team by each provider.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">With Dun &amp; Bradstreet (D&amp;B), support is comprehensive, but the level of help can vary depending on what you need &mdash; a point that also comes up in D&amp;B Hoovers reviews.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo is known for quick, helpful customer service &mdash; worth weighing when comparing Hoovers vs ZoomInfo.<\/span><\/p>\n<h4><b>Compliance with Laws<\/b><\/h4>\n<p>Both platforms describe data privacy and security programs, but their practices and certifications differ. Review each provider&rsquo;s current documentation and assess it against your organization&rsquo;s requirements.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Dun &amp; Bradstreet (D&amp;B) maintains legal standards around data privacy and security, which matters if data governance and compliance are a concern for your business.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo holds SOC 2 Type II certification and maintains a compliance program built around GDPR and CCPA requirements, which is worth confirming directly if compliance is a deciding factor for you.<\/span><\/p>\n<h4><b>Which One Provides Better User Convenience And Support: D&amp;B or ZoomInfo?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dun &amp; Bradstreet (D&amp;B):<\/b><span style=\"font-weight: 400;\"> Choose D&amp;B if you&rsquo;re comfortable with a learning curve and need thorough support for deep business research.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ZoomInfo:<\/b><span style=\"font-weight: 400;\"> Choose ZoomInfo if you want an easy-to-use platform and fast, responsive customer help for sales and marketing.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Pricing_and_Scalability\"><\/span><b>4. Pricing and Scalability<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here&rsquo;s how D&amp;B and ZoomInfo compare on pricing structure, free trials, and scalability.<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>Features<\/b><\/td>\n<td style=\"text-align: center;\"><b>Dun &amp; Bradstreet (D&amp;B)<\/b><\/td>\n<td style=\"text-align: center;\"><b>ZoomInfo<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" rowspan=\"2\"><b>Pricing and Plans<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$49 monthly for 150 credits<\/span><\/td>\n<td style=\"text-align: center;\" rowspan=\"2\"><span style=\"font-weight: 400;\">Quote-based pricing, customized to feature needs<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">$529 yearly for 1,800 credits<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Free Trial<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Offers limited free trials or demos<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Provides free trials or demos for review<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>Scalability<\/b><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Highly scalable, suitable for large enterprises<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Scalable, with a focus on sales and marketing teams<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><b>Pricing and Plans<\/b><\/h4>\n<p>The article lists historical D&amp;B Hoovers Essentials prices of $49 per month for 150 credits or $529 per year for 1,800 credits. Confirm current pricing and plan details directly with D&amp;B. ZoomInfo uses quote-based pricing, according to the article.<\/p>\n<h5><b>D&amp;B Hoovers Pricing:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Dun &amp; Bradstreet (D&amp;B) offers Hoover&rsquo;s Essentials with two pricing tiers historically: a monthly plan at $49 for 150 credits, or an annual plan at $529 for 1,800 credits. Extra credits can typically be added as needed, which gives some flexibility as your data needs grow.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18025 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/DB-Pricing.png.webp\" alt=\"D&amp;B Hoovers Pricing \" width=\"1024\" height=\"355\"><\/p>\n<h5><b>ZoomInfo Pricing:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo&rsquo;s sales team provides personalized <\/span><a href=\"https:\/\/swordfish.ai\/resources\/zoominfo-pricing\/\"><span style=\"font-weight: 400;\">ZoomInfo pricing<\/span><\/a><span style=\"font-weight: 400;\"> based on your requirements after a conversation with their team.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18026 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/ZoomInfo-Pricing-1.png.webp\" alt=\"ZoomInfo Pricing\" width=\"1024\" height=\"554\"><\/p>\n<h4><b>Free Trial<\/b><\/h4>\n<p>The article says D&amp;B and ZoomInfo may offer trials or demos. Availability and terms can change, so check with each provider.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">A free trial is available if you want to see whether your business benefits from D&amp;B&rsquo;s data services before committing.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo also provides trials or demos focused on its sales and marketing tools, giving you a chance to test features before deciding.<\/span><\/p>\n<h4><b>Scalability<\/b><\/h4>\n<p>D&amp;B offers data solutions for larger organizations, while ZoomInfo focuses on sales and marketing workflows. Assess each platform&rsquo;s products, contract terms, and capacity against your team&rsquo;s needs.<\/p>\n<h5><b>D&amp;B:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">D&amp;B is highly scalable, making it a solid choice for large enterprises that need a broad range of data solutions as they grow.<\/span><\/p>\n<h5><b>ZoomInfo:<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">ZoomInfo scales well too, but stays focused on sales and marketing teams &mdash; a good fit if your business is expanding those functions specifically.<\/span><\/p>\n<h4><b>Which One is Affordable and Flexible Between D&amp;B and ZoomInfo?<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dun &amp; Bradstreet:<\/b><span style=\"font-weight: 400;\"> If your company needs deep business information and credit checks, D&amp;B&rsquo;s published plans can be more budget-friendly for that specific use case.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ZoomInfo:<\/b><span style=\"font-weight: 400;\"> ZoomInfo&rsquo;s customized pricing can work out well if you&rsquo;re mainly focused on finding new customers and improving marketing reach.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Limitations\"><\/span><b>5. Limitations <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Both tools come with real trade-offs worth knowing before you commit budget.<\/p>\n<h4><b>Dun &amp; Bradstreet (D&amp;B) :<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Dun &amp; Bradstreet is known for its business data services, helping with risk, finance, and sales. But there are a few downsides &mdash;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Complex Pricing:<\/b><span style=\"font-weight: 400;\"> Custom pricing means you&rsquo;ll need to talk to their team to understand what you&rsquo;ll actually pay.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Too Much Information: <\/b><span style=\"font-weight: 400;\">D&amp;B has a lot of data, which can be overwhelming when you&rsquo;re trying to find one specific detail.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integration Issues: <\/b><span style=\"font-weight: 400;\">Connecting D&amp;B&rsquo;s data with your own systems may not be straightforward and can take time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better for Big Businesses:<\/b><span style=\"font-weight: 400;\"> D&amp;B&rsquo;s services often suit larger companies more than smaller ones.<\/span><\/li>\n<\/ul>\n<h4><b>ZoomInfo :<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">ZoomInfo is great for finding B2B contacts and company info, but it has its limitations &mdash;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unclear Pricing: <\/b><span style=\"font-weight: 400;\">ZoomInfo doesn&rsquo;t openly publish pricing &mdash; you&rsquo;ll need to contact them directly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Limited Access with Credits: <\/b><span style=\"font-weight: 400;\">A credit system caps how many contacts you can access, which can be limiting for high-volume lead needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevance of Data: <\/b><span style=\"font-weight: 400;\">Not all data in their large database will be useful for you, but you may end up paying for it anyway.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data Might Be Outdated:<\/b><span style=\"font-weight: 400;\"> Keeping a database this large fully current is difficult, so some records may lag.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Different Packages for Different Departments:<\/b><span style=\"font-weight: 400;\"> ZoomInfo has separate packages for sales, marketing, and HR, which can mean paying more to cover everything you need.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Reviews\"><\/span><b>6. Reviews<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let&rsquo;s check D&amp;B and <\/span><a href=\"https:\/\/swordfish.ai\/resources\/zoominfo-reviews\/\"><span style=\"font-weight: 400;\">ZoomInfo reviews<\/span><\/a><span style=\"font-weight: 400;\"> on the platforms where users leave their honest opinions.<\/span><\/p>\n<h4><b>Dun &amp; Bradstreet Reviews<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>G2: <\/b><span style=\"font-weight: 400;\">4 &middot; &lrm; 607 reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capterra: <\/b><span style=\"font-weight: 400;\">4.5 &middot; &lrm; 12 reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One reviewer described it as a <\/span><span style=\"font-weight: 400;\">&ldquo;huge help&rdquo; for researching both broad industry trends and specific businesses<\/span><span style=\"font-weight: 400;\">, noting the ease of setting up filters and its Salesforce integration. &ndash; <\/span><a href=\"https:\/\/www.g2.com\/products\/dun-bradstreet-d-b-hoovers\/reviews\/d-b-hoovers-review-8878255\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Elizabeth F.<\/span><\/a><\/p>\n<h5><b>ZoomInfo Reviews<\/b><\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>G2:<\/b><span style=\"font-weight: 400;\"> 4.4 &middot; &lrm; 7,867 reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capterra:<\/b><span style=\"font-weight: 400;\"> 4.1 &middot; &lrm; 279 reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One reviewer highlighted that <\/span><span style=\"font-weight: 400;\">&ldquo;getting inside scoops as to the companies that are looking for your solution is invaluable&rdquo;<\/span><span style=\"font-weight: 400;\">, while also noting friendly, responsive customer support. &ndash; <\/span><a href=\"https:\/\/www.g2.com\/products\/zoominfo-salesos\/reviews\/zoominfo-salesos-review-9136440\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Michelle C.<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"D_B_vs_ZoomInfo_on_Reddit\"><\/span><b>D&amp;B vs ZoomInfo on Reddit<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Community discussions can offer additional perspectives on the trade-offs described in formal reviews, but individual comments are anecdotal and may not reflect every user&rsquo;s experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dun_Bradstreet_D_B\"><\/span><b>Dun &amp; Bradstreet (D&amp;B) <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.reddit.com\/r\/programmatic\/comments\/qw9p30\/how_accurate_is_dun_and_bradstreet_b2b_data\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Reddit users recognize D&amp;B<\/span><\/a><span style=\"font-weight: 400;\"> for its wide range of business data, useful for managing risks and finances.<\/span><\/p>\n<p>Some Reddit users raise concerns about D&amp;B data accuracy, including for larger companies. Data quality and update frequency can vary, so validate records that are important to your use case.<\/p>\n<p>Some small businesses may find D&amp;B less essential or cost-effective, depending on their needs and budget. Its value can vary by company size, use case, and data requirements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ZoomInfo\"><\/span><b>ZoomInfo <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reddit discussions show that ZoomInfo is well-liked for its detailed contact information and business insights.<\/span><\/p>\n<p>Some Reddit users describe ZoomInfo as useful for finding leads and supporting sales, particularly in larger-company settings. These comments reflect individual experiences.<\/p>\n<p><a href=\"https:\/\/www.reddit.com\/r\/sales\/comments\/yq3fr4\/zoominfo_how_good_is_it\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Some users on reddit<\/span><\/a><span style=\"font-weight: 400;\">, though, raise concerns about data accuracy outside the US.<\/span><\/p>\n<p>Reddit discussions also mention ZoomInfo&rsquo;s pricing, with differing views on value. Whether it is worthwhile depends on a business&rsquo;s customer-acquisition goals, budget, and data needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Final_Verdict\"><\/span><b>The Final Verdict<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Think about what your business actually needs before choosing D&amp;B or ZoomInfo.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dun &amp; Bradstreet (D&amp;B):<\/b><span style=\"font-weight: 400;\"> Best for larger businesses or those working with the government, needing in-depth data on risks and finances.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ZoomInfo:<\/b><span style=\"font-weight: 400;\"> Better for bigger companies focused on marketing and sales, needing a lot of contact details to find new customers.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"D_B_vs_ZoomInfo_Which_One_Should_You_Choose\"><\/span><b>D&amp;B vs ZoomInfo: Which One Should You Choose?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18028 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/DB-vs-ZoomInfo-Which-One-Should-You-Choose.png.webp\" alt=\"D&amp;B vs ZoomInfo Which One Should You Choose\" width=\"1060\" height=\"565\"><\/p>\n<p>D&amp;B may suit organizations that need detailed company, credit, and risk information. Its depth may be more than some smaller businesses need, so compare the available data and costs with your requirements.<\/p>\n<p>ZoomInfo focuses on contact and company information for sales and marketing. If you prospect internationally, evaluate data coverage and accuracy in your target markets before choosing.<\/p>\n<p>The choice between D&amp;B and ZoomInfo depends largely on whether you need detailed financial and risk information or sales-oriented contact data. Neither is a universal fit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Swordfish_AI_The_Best_Alternative_of_D_B_and_ZoomInfo\"><\/span><b>Swordfish AI: The Best Alternative of D&amp;B and ZoomInfo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23709 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-151.png.webp\" alt=\"Best Alternative of D&amp;B and ZoomInfo\" width=\"1280\" height=\"640\"><a href=\"https:\/\/swordfish.ai\/\"><span style=\"font-weight: 400;\">Swordfish AI<\/span><\/a><span style=\"font-weight: 400;\"> is a practical alternative for teams that need both business context and direct contact data.<\/span><\/p>\n<p>Swordfish AI describes its offering as focused on cell phone numbers and a proprietary verification process. Evaluate its verification methods and coverage against your requirements.<\/p>\n<p>Swordfish AI states that it draws on more than 3.5 billion data profiles and emphasizes direct-dial mobile numbers. Teams seeking contact details for professionals, including healthcare providers, can assess whether its coverage and verification meet their needs.<\/p>\n<p>Swordfish AI may be worth evaluating if you need individual contact information alongside business context. Confirm that its data and features cover your use case before treating it as a replacement for either platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Features_of_Swordfish_AI\"><\/span><b>Features of Swordfish AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Swordfish AI offers a range of features designed for efficient email and contact data retrieval. Here&rsquo;s a breakdown of some key features &mdash; <\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Prospector<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23710 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-Prospector-64.png.webp\" alt=\"Prospector\" width=\"1280\" height=\"640\"><a href=\"https:\/\/swordfish.ai\/info-prospector\"><span style=\"font-weight: 400;\">Prospector tool<\/span><\/a><span style=\"font-weight: 400;\"> allows you to search and generate targeted email lists quickly, using advanced filters and suppression techniques for accurate lead generation.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Reverse Search<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23711 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-Reverse-Search-59.png.webp\" alt=\"Swordfish AI Reverse Search\" width=\"1280\" height=\"761\"><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/swordfish.ai\/reverse-search\"><span style=\"font-weight: 400;\">Reverse Search<\/span><\/a><span style=\"font-weight: 400;\">, you can start with limited information, like a name or company, and Swordfish AI will find the corresponding email and contact details &mdash; useful when you have partial data and need to complete a profile.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>API Integration<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23712 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-API-Integration-63.png.webp\" alt=\"Swordfish AI API Integration\" width=\"1280\" height=\"697\"><span style=\"font-weight: 400;\">Swordfish AI&rsquo;s <\/span><a href=\"https:\/\/swordfish.ai\/api\"><span style=\"font-weight: 400;\">API integration<\/span><\/a><span style=\"font-weight: 400;\"> lets you incorporate its data directly into your applications &mdash; useful for scaling operations and automating data retrieval within your existing systems.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Bombora Intent Data<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23713 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-Bombora-Intent-Data-39.png.webp\" alt=\"Bombora Intent Data\" width=\"1280\" height=\"623\"><span style=\"font-weight: 400;\">You can find out what companies are looking for products like yours with <\/span><a href=\"https:\/\/swordfish.ai\/bombora\"><span style=\"font-weight: 400;\">Bombora<\/span><\/a> <a href=\"https:\/\/swordfish.ai\/bombora\"><span style=\"font-weight: 400;\">Intent<\/span><\/a><span style=\"font-weight: 400;\">, letting you tailor outreach to prospects more likely to be interested in your offering.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Chrome Extension<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23714 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-Chrome-Extension-72.png.webp\" alt=\"Chrome Extension\" width=\"1280\" height=\"646\"><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/swordfish.ai\/extension\"><span style=\"font-weight: 400;\">Chrome Extension<\/span><\/a><span style=\"font-weight: 400;\"> lets you find email and contact information directly from your browser, integrating with various online platforms for convenient data gathering as you browse.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing\"><\/span><b>Pricing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Swordfish AI offers varied pricing options suitable for marketing, sales, recruitment, or API use, providing verified emails, direct phone numbers, and mobile contacts to support your goals.<\/span><\/p>\n<p>The article describes a customized free trial with 500 credits and says it includes updates to job titles and company information at no additional cost. Confirm current availability and terms with Swordfish AI.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23715 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/Swordfish-AI-Pricing-39.png.webp\" alt=\"Swordfish-AI-Pricing\" width=\"1280\" height=\"772\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Comparison_Table_D_B_vs_ZoomInfo_vs_Swordfish_AI\"><\/span><b>A Comparison Table: D&amp;B vs ZoomInfo vs Swordfish AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here&rsquo;s a simplified overview of the comparison between Dun &amp; Bradstreet (D&amp;B), ZoomInfo, and Swordfish AI &mdash;<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Features<\/b><\/td>\n<td><b>Dun &amp; Bradstreet (D&amp;B)<\/b><\/td>\n<td><b>ZoomInfo<\/b><\/td>\n<td><b>Swordfish AI<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Type of Data<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Business info, credit scores, risk solutions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B2B contacts, sales info<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cell numbers, emails<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Accuracy of Data<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Regularly updated, relies on businesses reporting<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Highly accurate, especially in the US<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Checks phone lines in real-time for accuracy<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Amount of Data<\/b><\/td>\n<td><span style=\"font-weight: 400;\">240 million contacts<\/span><\/td>\n<td><span style=\"font-weight: 400;\">135 million verified phone numbers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Over 3.5 billion profiles<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Main Users<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Big companies, those in finance and risk management<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sales and marketing pros, big companies<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sales, recruitment, anyone needing direct contact info<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Key Features<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Tools for credit\/risk management, sales\/marketing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tools for finding sales leads, marketing insights<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Chrome Extension, Prospector, API<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Data Verification<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Standard industry methods<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Own algorithms for checking data<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Own algorithms for matching phone numbers, email checks<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Unique Aspect<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Custom solutions for finance and risk<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pay-per-contact model<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Exclusive cell phone data, real-time checks<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"D_B_vs_ZoomInfo_vs_Swordfish_AI_Which_One_Should_You_Pick\"><\/span><b>D&amp;B vs ZoomInfo vs Swordfish AI: Which One Should You Pick?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18038 size-full\" src=\"https:\/\/news.swordfish.ai\/wp-content\/webp-express\/webp-images\/uploads\/2024\/02\/DB-vs-ZoomInfo-vs-Swordfish-AI.png.webp\" alt=\"D&amp;B vs ZoomInfo vs Swordfish AI\" width=\"1060\" height=\"565\"><\/p>\n<p>D&amp;B, ZoomInfo, and Swordfish AI emphasize different types of data and workflows. The right choice depends on your team&rsquo;s day-to-day requirements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dun_Bradstreet_D_B-2\"><\/span><b>Dun &amp; Bradstreet (D&amp;B) <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>D&amp;B focuses on detailed business information for risk and financial analysis. It may be a fit for organizations that need those capabilities, including larger companies or businesses with government-related requirements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ZoomInfo-2\"><\/span><b>ZoomInfo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ZoomInfo focuses on sales leads and marketing information. It may suit teams whose priority is sales and marketing activity, depending on their data and workflow needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Swordfish_AI\"><\/span><b>Swordfish AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Swordfish AI emphasizes cell phone data and accuracy checks. It may be worth evaluating for direct sales or recruitment outreach, including campaigns seeking provider contact details. Check its coverage and verification approach before relying on the data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>D&amp;B and ZoomInfo serve different primary needs. D&amp;B focuses on business information for risk and financial decisions; ZoomInfo focuses on sales and marketing data for finding prospects and understanding markets.<\/p>\n<p>Swordfish AI may be worth considering for direct outreach that requires cell phone numbers and accuracy checks. For sales, recruitment, or healthcare-focused campaigns, verify that its contact data meets your needs.<\/p>\n<p><a id=\"signup_button\" class=\"post-signup-button\" style=\"margin-top: 20px; width: 212px;\"><\/a><img decoding=\"async\" class=\"hand-o-up\" src=\"https:\/\/swordfish.ai\/static\/v3\/assets\/icons\/hand-o-up.svg\" alt=\"arrow\">Try Swordfish Ai<i class=\"fas fa-arrow-right\" style=\"margin-left: 10px;\"><\/i><\/p>\n<section class=\"aeo-faq\">\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"How_much_does_D_B_hoovers_cost\"><\/span><b>How much does D&amp;B hoovers cost?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n<span style=\"font-weight: 400;\">D&amp;B&rsquo;s Hoover&rsquo;s Essentials has historically been priced at $49 per month for 150 credits, or $529 per year for 1,800 credits. Confirm current pricing directly with D&amp;B, since plans and credit allotments can change.<\/span>\n<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_do_D_B_Hoovers_and_ZoomInfo_SalesOS_compare\"><\/span><b>How do D&amp;B Hoovers and ZoomInfo SalesOS compare?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n<span style=\"font-weight: 400;\">D&amp;B Hoovers and ZoomInfo SalesOS are both established intelligence platforms, but they differ in data focus. D&amp;B Hoovers leans on verified user reviews and company ratings, while ZoomInfo offers cloud-based tools built for sales and marketing workflows.<\/span>\n<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_ZoomInfo_or_D_B_Hoovers_better_for_go-to-market_intelligence\"><\/span><b>Is ZoomInfo or D&amp;B Hoovers better for go-to-market intelligence?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\n<span style=\"font-weight: 400;\">Both offer solid go-to-market intelligence, with different strengths. ZoomInfo is favored for readily available contact data and cloud-based tools, while D&amp;B Hoovers is known for comprehensive company information and detailed firmographic attributes.<\/span><\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>D&#038;B vs ZoomInfo compared on data, pricing, and use cases \u2014 plus where Swordfish AI fits for verified healthcare contact data.<\/p>","protected":false},"author":6,"featured_media":18039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4549,4550],"tags":[],"class_list":["post-18020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparisons","category-zoominfo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>D&amp;B vs ZoomInfo: Detailed Analysis for Data-Driven Businesses - Swordfish<\/title>\r\n<meta name=\"description\" content=\"Explore the critical differences between D&amp;B vs ZoomInfo in our comprehensive guide. 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