Clearbit Pricing, Alternatives, & Overview: Is Clearbit Worth It in 2025?<\/title>\r\n<meta name=\"description\" content=\"Clearbit pricing plans start with a free plan for basic lead discovery and paid plans available from $150-$275 per month. Find alternative...\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/swordfish.ai\/resources\/clearbit\/clearbit-cost\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Clearbit Pricing, Alternatives, & Overview: Is Clearbit Worth It in 2025?\" \/>\r\n<meta property=\"og:description\" content=\"Clearbit pricing plans start with a free plan for basic lead discovery and paid plans available from $150-$275 per month. 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{"id":11676,"date":"2025-01-15T12:13:42","date_gmt":"2025-01-15T12:13:42","guid":{"rendered":"https:\/\/swordfish.ai\/news\/?p=11676"},"modified":"2026-09-03T08:07:26","modified_gmt":"2026-09-03T08:07:26","slug":"clearbit-cost","status":"publish","type":"post","link":"https:\/\/swordfish.ai\/resources\/clearbit\/clearbit-cost\/","title":{"rendered":"Clearbit Pricing, Alternatives, & Overview: Is Clearbit Worth It in 2025?"},"content":{"rendered":"\n

Last updated:<\/strong> September 3, 2026<\/p>\n

$\"Clearbit$ <\/p>\n

Important update:<\/strong> HubSpot acquired Clearbit in December 2023 and folded its enrichment tools into a new product called Breeze Intelligence. The standalone Free, Growth, and Business plans described in the original Clearbit pricing pages were phased out, with the free tier and several legacy tools discontinued by April 30, 2025. If you’re evaluating “Clearbit” today, you’re really evaluating Breeze Intelligence, which now requires an active HubSpot subscription and runs on HubSpot’s credit system rather than Clearbit’s old standalone billing. The plan details below reflect how Clearbit was historically priced and packaged, and we’ve flagged where that no longer applies.<\/p>\n

Clearbit built its reputation on data enrichment, giving sales and marketing teams cleaner records on companies and contacts. That reputation is why so many buyers still ask what Clearbit costs, even though the product itself now lives inside HubSpot’s Breeze Intelligence.<\/span><\/p>\n

Historically, Clearbit’s pricing was based on data enrichment volume and API requests. It offered a free tier, a Business Tier around $20,000\/year, and a custom “Powered by Clearbit” tier, with contracts ranging from roughly $17,100 to over $80,700 depending on company size and negotiated terms.<\/b><\/p>\n

Below, we break down how Clearbit’s plans used to be structured, what’s changed under Breeze Intelligence, and how it stacks up against alternatives worth considering if you need contact and company data outside the HubSpot ecosystem.<\/span><\/p>\n

<\/span>Key Takeaways<\/b><\/span><\/h2>\n
\n
Clearbit is now Breeze Intelligence:<\/b> HubSpot absorbed Clearbit’s tools into its own product, and the free standalone plan and several legacy tools were retired by April 30, 2025.<\/span><\/li>\n
Historical Free Plan:<\/b> The old free plan offered 25 monthly credits for lead discovery, website visitor identification, and list building in HubSpot, useful for small teams starting out. This is no longer available as a standalone offering.<\/span><\/li>\n
Historical Growth Plan:<\/b> Previously priced between $150 and $275 monthly for 125 to 1,000 credits, this tier included all Free Plan features for businesses expanding lead generation.<\/span><\/li>\n
Historical Business Plan: <\/b>Custom-priced and built for enrichment, lead scoring, form optimization, and targeted outreach at volume, this tier scaled with usage rather than a flat rate.<\/span><\/li>\n
Breeze Intelligence today: <\/b>Pricing now runs on HubSpot’s credit system and requires a paid HubSpot subscription, so total cost depends heavily on which HubSpot tier you’re already on.<\/span><\/li>\n<\/ul>\n
<\/span>What is Clearbit?<\/b><\/span><\/h2>\n
$\"What$ <\/b><\/p>\n
Clearbit<\/a> built its name in B2B marketing intelligence by providing detailed data on companies, contacts, and IP addresses. It helped marketing teams by delivering data for improving products, customizing outreach, and refining customer targeting.<\/p>\n
The company built its reputation on real-time data about people and companies, helping businesses personalize interactions and simplify operations.<\/span><\/p>\n
Its database historically covered tens of millions of companies and hundreds of millions of contacts, information useful for lead generation, scoring, and audience targeting.<\/span><\/p>\n
Marketing professionals, sales teams, and data analysts made up its core user base, drawn in by integrations with CRM and marketing tools. Since the HubSpot acquisition, that functionality lives on primarily as Breeze Intelligence inside the HubSpot platform rather than as an independent product.<\/span><\/p>\n
<\/span>Clearbit Pricing Breakdown (Historical Structure)<\/b><\/span><\/h2>\n
Clearbit’s pricing used to start with a Free Plan offering 25 monthly credits at no cost. The Growth Plan scaled from $150 to $275 for 125 to 1,000 monthly credits. The Business Plan cost varied based on volume and was customized to specific business requirements. None of these standalone tiers are sold this way today; the tables below reflect Clearbit’s pricing as it stood before the Breeze Intelligence transition, which is useful context if you’re comparing historical quotes or migrating from an old contract.<\/p>\n
$\"Clearbit$ <\/b><\/p>\n
<\/span>Clearbit Pricing Plans Comparison Table<\/b><\/span><\/h3>\n
This comparison table provides a quick overview of Clearbit’s former cost structure:<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
Features<\/b><\/p>\n<\/td>\n
Free Plan<\/b><\/td>\n Growth Plan<\/b><\/td>\n \n
Business Plan<\/b><\/p>\n<\/td>\n<\/tr>\n
\n
Pricing<\/b><\/p>\n<\/td>\n
$0<\/span><\/td>\n $150 to $275<\/span><\/td>\n Custom, based on volume<\/span><\/td>\n<\/tr>\n
Monthly Credits<\/b><\/td>\n 25<\/span><\/td>\n 125 to 1,000<\/span><\/td>\n \n
Customized to business needs<\/span><\/p>\n<\/td>\n<\/tr>\n
\n
Lead Discovery<\/b><\/p>\n<\/td>\n
Yes<\/span><\/td>\n Yes<\/span><\/td>\n Yes<\/span><\/td>\n<\/tr>\n
Website Visitor Identification<\/b><\/td>\n Yes<\/span><\/td>\n Yes<\/span><\/td>\n \n
Yes<\/span><\/p>\n<\/td>\n<\/tr>\n
\n
Prospect & Account List Building<\/b><\/p>\n<\/td>\n
Yes, within HubSpot<\/span><\/td>\n Yes, within HubSpot<\/span><\/td>\n Yes, plus advanced features for larger databases<\/span><\/td>\n<\/tr>\n
Company Enrichment<\/b><\/td>\n –<\/span><\/td>\n –<\/span><\/td>\n \n
Yes<\/span><\/p>\n<\/td>\n<\/tr>\n
\n
Contact Enrichment<\/b><\/p>\n<\/td>\n
–<\/span><\/td>\n –<\/span><\/td>\n Yes<\/span><\/td>\n<\/tr>\n
Lead Scoring & Routing<\/b><\/td>\n –<\/span><\/td>\n –<\/span><\/td>\n \n
Yes<\/span><\/p>\n<\/td>\n<\/tr>\n
\n
Form Optimization<\/b><\/p>\n<\/td>\n
–<\/span><\/td>\n –<\/span><\/td>\n Yes<\/span><\/td>\n<\/tr>\n
Intent-Based Outreach<\/b><\/td>\n –<\/span><\/td>\n –<\/span><\/td>\n \n
Yes<\/span><\/p>\n<\/td>\n<\/tr>\n
\n
Add-Ons<\/b><\/p>\n<\/td>\n
–<\/span><\/td>\n –<\/span><\/td>\n Forms, Advertising, Capture (as required)<\/span><\/td>\n<\/tr>\n
Support for Large Databases<\/b><\/td>\n –<\/span><\/td>\n –<\/span><\/td>\n \n
Yes, with a match test available<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/span>Clearbit Free Plan (Discontinued)<\/b><\/span><\/h3>\n
Clearbit’s old Free Plan provided 25 credits a month at no cost, suited to individuals or small teams testing lead data enrichment without an annual commitment. This tier, along with several other free tools, was retired by April 30, 2025, as HubSpot consolidated Clearbit’s functionality into Breeze Intelligence.<\/p>\n
Key Features in Free Plan<\/b><\/h4>\n
\n
Lead discovery:<\/b> Easily discover new, high-quality leads to improve your pipeline.<\/span><\/li>\n
Website visitor ID:<\/b> Accurately identify and monitor visitors on your website effortlessly.<\/span><\/li>\n
Prospect list building: <\/b>Seamlessly build targeted prospect lists directly within HubSpot.<\/span><\/li>\n
Credits:<\/b> Receive 25 credits every month to support your activities.<\/span><\/li>\n<\/ul>\n
Benefits of Free Plan<\/b><\/h4>\n
\n
Zero cost for access to Clearbit’s data enrichment.<\/span><\/li>\n
Monthly allocation of 25 credits for lead discovery.<\/span><\/li>\n
Identifies website visitors to understand audience engagement.<\/span><\/li>\n
Enables the creation of targeted lists within HubSpot seamlessly.<\/span><\/li>\n<\/ul>\n
Limitations\/Drawbacks of the Free Plan<\/b><\/h4>\n
\n
Limited to 25 credits, which might be insufficient for larger needs.<\/span><\/li>\n<\/ul>\n
\n
Basic features only; lacks advanced functionalities.<\/span><\/li>\n<\/ul>\n
<\/span>Clearbit Growth Plan (Legacy Pricing)<\/b><\/span><\/h3>\n
The Growth Plan used to run between $150 and $275 monthly, aimed at expanding businesses that wanted more insight without an annual commitment. It offered 125 to 1,000 credits, scaling with the needs of growing companies. This standalone tier no longer exists under Breeze Intelligence.<\/p>\n
Key Features in Growth Plan<\/b><\/h4>\n
\n
Enhanced lead discovery:<\/b> Increase your leads significantly with a higher credit allocation.<\/span><\/li>\n
Visitor identification:<\/b> Gain deeper insights with advanced visitor tracking capabilities.<\/span><\/li>\n
Account list enrichment:<\/b> Expand your lists with enriched, detailed account information.<\/span><\/li>\n<\/ul>\n
Benefits of Growth Plan<\/b><\/h4>\n
\n
Monthly credits increase to between 125 and 1,000.<\/span><\/li>\n
Self-service plan offers immediate control and adjustments.<\/span><\/li>\n
Extends free plan features for greater lead discovery.<\/span><\/li>\n<\/ul>\n
Limitations\/Drawbacks of the Growth Plan<\/b><\/h4>\n
\n
Higher tiers can be costly for small businesses.<\/span><\/li>\n
Credits are still capped, which may limit large campaigns.<\/span><\/li>\n<\/ul>\n
<\/span>Clearbit Business Plan (Legacy Pricing)<\/b><\/span><\/h3>\n
The Business Plan used volume-based pricing, custom-fit for enterprise-level operations, offering advanced features and support for extensive databases. This tier adapted to a company’s scale and complexity before Clearbit’s functionality moved into Breeze Intelligence’s credit-based model.<\/p>\n
Key Features in Business Plan<\/b><\/h4>\n
\n
Comprehensive company enrichment: <\/b>Gain in-depth data for enhanced business insights and decisions.<\/span><\/li>\n
Contact enrichment tools: <\/b>Access detailed information to better understand potential leads.<\/span><\/li>\n
Advanced lead scoring:<\/b> Effectively prioritize your leads to improve sales efficiency.<\/span><\/li>\n<\/ul>\n
Benefits of Business Plan<\/b><\/h4>\n
\n
Customizable solutions tailored to unique business needs.<\/span><\/li>\n
Volume-based pricing for cost efficiency at scale.<\/span><\/li>\n
Company and contact enrichment for detailed data profiles.<\/span><\/li>\n
Advanced features like lead scoring, routing, and form optimization.<\/span><\/li>\n
Supports very large databases with specialized assistance.<\/span><\/li>\n<\/ul>\n
Limitations\/Drawbacks of the Business Plan<\/b><\/h4>\n
\n
Custom pricing may be higher than standard plans.<\/span><\/li>\n
The complexity of features may require additional support.<\/span><\/li>\n<\/ul>\n
<\/span>What Breeze Intelligence Costs Today<\/b><\/span><\/h2>\n
Since the rebrand, pricing works differently. Breeze Intelligence runs on HubSpot’s shared credit system rather than a standalone plan, and it only works if you already have a paid HubSpot subscription. Entry-level access typically starts around $45 to $50 per month for a batch of credits, but total cost climbs quickly depending on which HubSpot Hub tier (Starter, Professional, or Enterprise) you’re on, since Breeze Intelligence is sold as an add-on rather than a separate product. Teams that relied on Clearbit as a standalone tool connected to Salesforce, Pipedrive, or another CRM no longer have a supported path to that setup, since Breeze Intelligence is built specifically around HubSpot’s own ecosystem.<\/p>\n
<\/span>Clearbit Pricing on Reddit<\/b><\/span><\/h2>\n
Reddit discussions about Clearbit’s pricing and alternatives<\/a> reflect the platform’s pricing history before the HubSpot transition. A few points worth noting:<\/span><\/p>\n
\n
Users reported Clearbit’s API service starting at $99 a month for 275 data enrichment requests, with charges applied per request regardless of success.<\/span><\/li>\n
Other threads cited quotes over $20,000 for up to 200,000 contacts, pointing to premium tiers for high-volume needs.<\/span><\/li>\n
Clearbit’s Enrichment Batch, priced around $0.10 per record, was described as one of the pricier line items in its old catalog.<\/span><\/li>\n
Historical pricing ranged from $99 to $999 per month across services, with the old Prospector plan reportedly running $999 a month or $12,000 a year.<\/span><\/li>\n
These figures are largely historical now. Since the Breeze Intelligence transition, buyers should confirm current terms directly with HubSpot rather than relying on older Reddit threads.<\/span><\/li>\n<\/ul>\n
<\/span>When Should You Pay for Clearbit or Breeze Intelligence?<\/b><\/span><\/h2>\n
Here are scenarios where moving beyond a free or entry-level tier tends to make sense, whether you’re on legacy Clearbit or evaluating Breeze Intelligence:<\/span> $\"When$ <\/b><\/p>\n
<\/span>Enhanced Functionality for Serious Outreach<\/b><\/span><\/h3>\n
As your marketing and sales efforts become more strategic, a paid plan offers broader tools and data for outreach at scale, including deeper lead generation and enriched data insights.<\/span><\/p>\n
<\/span>Professional-Level Needs<\/b><\/span><\/h3>\n
If you’re in sales or marketing, paid tiers are built for you. They connect with CRM systems for better data analysis and typically come with stronger customer support.<\/span><\/p>\n
<\/span>Recruitment and Advanced Tracking<\/b><\/span><\/h3>\n
If you’re using platforms like LinkedIn for recruiting, richer data plans simplify finding and tracking candidates, making the recruitment process more efficient.<\/span><\/p>\n
<\/span>Team Collaboration and Scaling<\/b><\/span><\/h3>\n
As a sales or marketing team grows, better collaboration tools and support in paid tiers make it easier to scale operations and keep data sharing consistent across the team.<\/span><\/p>\n
<\/span>Cost-Effectiveness for Larger Teams<\/b><\/span><\/h3>\n
For teams expanding outreach and lead generation, paid tiers become more cost-effective at scale. Volume discounts can make a paid plan a sound investment as your team and data needs grow.<\/span><\/p>\n
<\/span>Features of Clearbit<\/b><\/span><\/h2>\n
Clearbit built a reputation as a sales intelligence tool designed to support <\/span>B2B marketing<\/span><\/a> and sales efforts. Here are its core capabilities, most of which now live inside Breeze Intelligence:<\/span> $\"Features$ <\/b><\/p>\n
<\/span>Target Account Identification<\/b><\/span><\/h3>\n
Clearbit’s Target Market builder went beyond a basic target account list, helping identify an ideal B2B target market by drawing on a wide range of B2B companies across the internet to build a broader pool of potential buyers.<\/span><\/p>\n
<\/span>Intent Revelation and Conversion<\/b><\/span><\/h3>\n
Clearbit’s tools could reveal the identity of anonymous website visitors, surfacing intent from high-fit companies visiting a site so teams could act on it quickly.<\/span><\/p>\n
<\/span>Contact Database Access<\/b><\/span><\/h3>\nWith access to a large <\/span>B2B contact database<\/span><\/a>, Clearbit helped teams connect with decision-makers in their target market. The old free tier historically included prospecting credits, though this specific setup is no longer offered as a standalone product.<\/span><\/p>\n
<\/span>HubSpot Integration<\/b><\/span><\/h3>\n
Clearbit’s deep integration with HubSpot is now the whole point of the product, since Breeze Intelligence lives natively inside the HubSpot CRM and simplifies exporting enriched, deduplicated data straight into marketing campaigns.<\/span><\/p>\n
<\/span>Global Coverage and Data Accuracy<\/b><\/span><\/h3>\n
Clearbit’s data historically covered the US, APAC, and EMEA regions, with an emphasis on deliverability and accuracy for B2B contact data.<\/span><\/p>\n
<\/span>Is Clearbit Worth The Price?<\/b><\/span><\/h2>\n
It depends heavily on whether you’re already committed to HubSpot. Clearbit’s enrichment data has long been praised for depth, particularly for targeting decision-makers at smaller companies.<\/span> <\/span><\/p>\n
Many users found its targeted advertising group features effective, though others questioned the value given the price, especially at higher volumes. That tension has only grown since the shift to Breeze Intelligence, which now requires a HubSpot subscription on top of the credit cost.<\/span><\/p>\n
Looking at Clearbit alternatives, Swordfish AI is a strong option, particularly for teams that don’t run their stack through HubSpot or need direct-dial phone data alongside email. It offers a comparable enrichment and contact-finding service without requiring a specific CRM commitment.<\/span><\/p>\n
Bottom line: if your team already runs on HubSpot, Breeze Intelligence may be worth evaluating on its current credit-based terms. If you’re on a different CRM or want more flexibility, weighing it against alternatives like Swordfish AI is worth the time before committing budget.<\/span><\/p>\n
<\/span>Swordfish AI is the #1 Clearbit Alternative<\/b><\/span><\/h2>\n
$\"Swordfish$ <\/b><\/p>\n
Swordfish AI<\/a> stands out among contact data platforms as an alternative to Clearbit, built around a large database that includes cell phone data and verified business email addresses.<\/p>\n
One of Swordfish AI’s strengths is its partnerships with major cell phone carriers, which helps improve data accuracy, paired with matching algorithms designed to connect the right data to the right prospect.<\/p>\n
Swordfish AI also emphasizes email validation to reduce bounce rates and keep data current through live data partners.<\/p>\n
A practical advantage for Swordfish AI users is the ability to <\/span>reach decision-makers<\/span> directly, which matters for both sales outreach and recruiting.<\/span><\/p>\n
<\/span>Clearbit vs Swordfish AI: A Quick Comparison Table<\/b><\/span><\/h3>\n
Here’s a quick comparison table of Swordfish AI and Clearbit:<\/span> $\"Clearbit$ <\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n
Feature<\/b><\/p>\n<\/td>\n
Swordfish AI<\/b><\/td>\n \n
Clearbit<\/b><\/p>\n<\/td>\n<\/tr>\n
\n
Pricing<\/b><\/p>\n<\/td>\n
Custom pricing available<\/span><\/td>\n Starts at $150\/month<\/span><\/td>\n<\/tr>\n
Free Trial<\/b><\/td>\n Offers a free trial<\/span><\/td>\n \n
Offers a free version<\/span><\/p>\n<\/td>\n<\/tr>\n
\n
Database Size<\/b><\/p>\n<\/td>\n
3.5 billion profiles<\/span><\/td>\n 50 million company records and 389 million contact records<\/span><\/td>\n<\/tr>\n
Integrations<\/b><\/td>\n Integrates with Salesforce, HubSpot, Pipedrive, and more.<\/span><\/td>\n \n
Integrates with HubSpot, Marketo, Pardot, Segment, and other platforms.<\/span><\/p>\n<\/td>\n<\/tr>\n
\n
User Experience (UX)<\/b><\/p>\n<\/td>\n
Offers a user-friendly interface with easy navigation<\/span><\/td>\n Efficient B2B platform with a clear, intuitive layout<\/span><\/td>\n<\/tr>\n
Platform Availability<\/b><\/td>\n Available as a web-based platform, accessible on multiple devices.<\/span><\/td>\n \n
Web-based platform, including desktop and mobile, focusing on HubSpot integration.<\/span><\/p>\n<\/td>\n<\/tr>\n
\n
Legal Compliance<\/b><\/p>\n<\/td>\n
Maintains<\/span> GDPR in Europe and CCPA in California<\/span><\/td>\n Committed to ethical data sourcing and privacy, aligning with GDPR in Europe and CCPA in California.<\/span><\/td>\n<\/tr>\n
Direct Access<\/b><\/td>\n Provides direct access to decision-makers, enhancing outreach and connection opportunities.<\/span><\/td>\n \n
Enables targeted outreach to key contacts, focusing on high-intent B2B leads.<\/span><\/p>\n<\/td>\n<\/tr>\n
\n
Chrome Extension<\/b><\/p>\n<\/td>\n
Extracts contact information on LinkedIn, Twitter, Facebook, GitHub, StackOverflow, and more.<\/span><\/td>\n Find emails and company info via Chrome.<\/span><\/td>\n<\/tr>\n
Reverse Search<\/b><\/td>\n Find information using Name, Company, Email, Phone, Social Profile, etc.<\/span><\/td>\n \n
Not available<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/span>Why Choose Swordfish AI Over Clearbit?<\/b><\/span><\/h3>\n
When weighing Swordfish AI against Clearbit, it comes down to what you actually need. Both have strengths, but for certain use cases Swordfish AI is the better fit:<\/span><\/p>\n
Comprehensive Contact Information<\/b><\/h4>\n
Swordfish AI’s partnerships with cell phone providers help keep contact data current, reducing the odds of outdated or incorrect details, which matters for outreach efficiency compared to Clearbit.<\/span><\/p>\n
Real-Time Data Verification<\/b><\/h4>\n
Swordfish AI emphasizes real-time data verification, so contact information stays current and the risk of using stale data drops significantly compared to Clearbit’s older enrichment model.<\/span><\/p>\n
Integration Capabilities<\/b><\/h4>\n
Both platforms integrate with common CRM and email tools, but Swordfish AI isn’t tied to a single CRM ecosystem the way Breeze Intelligence is tied to HubSpot, which matters if your team runs Salesforce, Pipedrive, or another system.<\/span><\/p>\n
Cost-Effectiveness<\/b><\/h4>\n
Swordfish AI’s pricing model may offer better value for small to medium-sized businesses or budget-conscious teams, especially now that Breeze Intelligence requires a paid HubSpot subscription just to access its credits.<\/span><\/p>\n
If you want a full feature set without being locked into a specific CRM’s pricing tiers, Swordfish AI’s plans may be more accommodating.<\/span><\/p>\n
<\/a> $\"arrow\"$ Try Swordfish Ai