Top 7 Email Marketing Tips for 2021

Every business owner wants to have a great year in 2021. Email marketing is a must to accelerate sales and revenue for your business.

Here are the Top 7 Email Marketing Tips for 2021:

1. Never Buy Email Lists

If you’re thinking about padding your email list by purchasing subscribers, don’t do it. 

These lists are often filled with old and fake emails that will almost exclusively serve to increase your bounce rate and make it even harder to get your emails delivered to those who really want them.

This email marketing tip came from PurpleCowAgency.com “36 Tried and Tested Email Marketing Tips”.

2. Make Data Your Best Friend

One of the keys to successful email marketing is how you retrieve and use your data. 

Don’t let your tools go to waste. Track clicks as well as unique opens. Leverage tools to tell you which links received the most traction. Find out which messages had the highest conversion rates. Research the types of devices your clients use. 

Keep in mind your mistakes and successes from the previous year, and aim to improve.

This email marketing tip came from Tech.co’s “Easy Email Marketing Tips That Keep You Thought-Provoking”.

3. Keep Your Emails Out of Spam Folders

If your carefully constructed emails are flagged as spam, they’ll never see the light of day. 

Start off by making sure your recipients have opted into your emails so you aren’t running afoul of any regulations like the CAN-SPAM Act.

Beyond that, avoid using all caps, too many exclamation marks, and hyperbolic phrases (“ACT NOW BEFORE TIME RUNS OUT!!!!”). Poorly formatted HTML in your emails can also hurt how they’re handled. 

Every spam filter is different, so an email might pass through one filter but get flagged by another.

ProntoMarketing.com shared “13 Effective Email Marketing Tips”.

4. Ask for Referrals to Build Your Contact List

As great as email marketing strategies can be for growing your brand, word of mouth marketing is still one of the more powerful tactics you can employ. 

Nielsen reports that 84% of people find referrals from friends or family the most trustworthy when deciding whether to buy a service or product.

The problem is most people only leave reviews after a negative experience. You can encourage your satisfied customers to refer you by offering an incentive.

This email marketing tip came from CampaignMonitor.com’s “12 Ways to Improve Your Email Marketing Strategy in the Next 60 Days”.

5. Use Powerful Language

When in doubt, use powerful words for effective emails. 

What I mean by “power-words” are words that will push some emotional buttons. As you already know, customers rarely buy products for a logical reason.

You need words like “limited,” “new,” “exclusive,” “free” and “now.”

These words are bound to lead to higher conversion rates as they are more likely to push a customer’s emotional triggers. 

Aside from that, they are benefit-centric and can intrigue customers to find out what’s new at your company.

Email Marketing Tips to Help You Generate More Sales” was shared by DesignModo.com.

6. Irresistible Calls to Action

If you’re going to take the time to create and send automated emails, it helps to follow a few good content marketing rules. 

All effective emails contain an irresistible call to action such as:
• Yes! I want one
• Order Now
• Save 50% Now
• Get Free Shipping

These calls to action should be on your social media promotions and link directly to a landing page that contains the offer in the headline.

Megan Wright shared this email marketing tip on DIYMarketers.com’s “5 Email Marketing Tips That Will Skyrocket Conversions”.

7. Make It Easy to Unsubscribe

By law, you also need to make it easy for people to unsubscribe from these communications if they wish to do so. 

That means every email you send needs to have an “unsubscribe” link that’s easy to find.

Cathleen Thomas shared this email marketing tip from EmersonEcologics.com’s “Email Marketing Tips”.

How Can You Use These Top 7 Email Marketing Tips for 2021?

Pro Email Marketing Tip: Before you start an email marketing campaign, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: 123RF.com / LightFieldStudios.

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