Marvin Booker Speaking at SourceCon 2020

SourceCon 2020 Speaker Marvin Booker presentation

Marvin Booker, SourceCon 2020 Speaker presenting on “Research to Hyper-Personalize”

Marvin is currently a Technical Sourcer for a Bay Area tech company, and started in the industry 9 years ago as a Researcher and Consultant for an Executive Search Firm in Atlanta.

Since that time, he has been a part of Sourcing teams on the Corporate side, and dabbled in Full-Cycle recruiting for a national Accounting Firm. He first attended Sourcecon Dallas in 2015, and has enjoyed the friends, family, and colleagues that he has met along the way.

When not building out Booleans, he enjoys spending time with the family, watching and playing hockey, and running.

SourceCon 2020 Presentation:
Research to Hyper-Personalize

We have all heard the phrase “can the spam”, and if not we should have by now. But in reality we all get busy, and need to do something that is high yield with little effort.

This presentation would cover how to use tools to find out more about people before reaching out to them, and how to tap into our creative sides.

We’ll talk about storytelling, how to better craft messages, and why we should always “Start with Why”.


  • How to write compelling message content
  • How to craft messaging for your target audience that will not waste their time
  • How to avoid SPAM!

Marvin Booker
Technical Sourcer

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