Marketing to Enterprise Customers in 2021

If you want to effectively market to enterprise customers and clients this year, here are some must-use quick tips.

Top 5 Best Tips for Marketing to Enterprise Customers in 2021:

1. Emotions

The enterprise customer has 2 things in mind: 

A. Will this purchase go well and get me a raise or promotion?

B. Or, will this purchase go badly and get me fired? 

Now multiply that by 10 people or more. If there’s even the slightest amount of fear from any decision maker, your product or service will be dead in the water.

With that in mind, your marketing needs to inspire. Your message must be on point with a compelling offer that triggers either trust or fear.

This enterprise marketing tip came from HunterAndBard.com’s “7 Things That Matter When Marketing To Enterprise”.

2. Be Unique

Be a pioneer. Write a book, host a podcast, start a user conference, own industry events, 

Look for ways you can stand out in the crowd of software startups. Do something meaningfully different.

Do something that others can’t do, or provide insight and value that your competitors simply can’t provide.

This enterprise marketing tip came from HighAlpha.com’s “6 Keys to Enterprise B2B Marketing”.

3. Provide Value

By now you should know what your customers want. Helping consumers solve problems before asking for the sale will let them know you care about them as people.

Invest in learning who they are to find out what they may find useful, entertaining, or inspiring. 

Become a key resource for them.

This enterprise marketing tip came from SalesForce.com’s “The Big Leagues of Marketing: How to Be Successful in Enterprise Marketing”.

4. Get Your Entire Company Involved 

Sales and marketing may be the two stars of your account-based marketing strategy. 

Getting your entire company involved can often be the difference between hitting the goals you established, or falling flat on your face.

This enterprise marketing strategy came from Leadspace.com’s “7 Enterprise-Level Account-Based Marketing Best Practices”.

5. Prioritize Lead Scoring to Promote Enterprise Growth

Lead scoring is the way marketers rank prospective leads, on the likelihood that they will be converted into a client or customer. 

It’s a consideration of the sales funnel. Determining who is furthest along in the funnel, and the most likely to become a customer, with a little attention.

By identifying the highest-ranking leads through a customer relationship management (CRM) platform, marketers can identify the members of their audience worthy of serious attention. 

This enterprise marketing tip came from BigCommerce.com’s “Simple Marketing Strategies for Enterprise Business Success”.

6. Get Consistent

Consistency is a big challenge to overcome for any B2B company. 

For enterprise companies, it’s even more important to get the right balance here.

Streamlining your buyer’s path through the sales funnel becomes critical to establishing stronger customer relationships at this level. Work to connect with your sales team.

This enterprise marketing strategy came from Pardot.com’s “5 Tips for B2B Marketing at Enterprise Scale”.

How to Market to Enterprise Customers in 2021?

Pro Enterprise Tip: Don’t forget, before you start Marketing to Enterprise Customers, you need to be sure you have the correct B2B lead generating tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the decision makers you are targeting for your outreach. 

Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: 123RF.com / Andrea De Martin.

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