Marketing Strategies for Social Media (Updated 2023)

Here are the 6 Best Marketing Strategies for Social Media in 2022:

1. Set Goals That Make Sense For Your Business

Let’s kick things off with a quick question:

“What do you want from social media, anyway?”

Social media strategy planning starts with your goals.

Perhaps you want to build a community or a more dedicated following. Maybe you want your social accounts to drive more revenue this year.

Either way, your goals will define your content strategy and how much time and energy you’ll need to dedicate to your campaigns.

Building Your Social Media Marketing Strategy For 2022” was shared on

2. Track Meaningful Metrics

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. 

Instead, focus on things like engagement, click-through, and conversion rates.

For example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. 

If Instagram is for brand awareness, you might track the number of Instagram Story views. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric.

This social media marketing strategy came from “How to Create a Social Media Strategy in 8 Easy Steps.”

3. Create Quality Content

Your business is a big step behind if you aren’t creating high-quality content on a regular basis.

Content is what you see on social sites. Content is what you see everywhere online.

Content marketing helps a business attract and keep attention.

A lot of businesses are doing content marketing. That is why we have a lot of content out there. 

To cut through the noise and make your business stand out from the crowd, you need high-quality content.

A lot of businesses find it difficult to create quality content. That gives your business an opportunity to shine.

This social media marketing strategy came from’s “21 Social Media Marketing Strategies to Grow Your Business Faster.”

4. Know Your Competitors

Checking the water before you dive in is a must. 

You should have a clear idea of how your competitor websites are doing regarding social media marketing.

Carefully analyze the buyers of your rivals and what they usually buy. But it’s not just to smuggle out the buyers from them.

You should also invest more time in improving your strategies and marketing techniques so that you naturally get higher sales.

Nusrat Fariha shared this social media marketing strategy on’s “Social Media Marketing Strategies to Prepare for 2021”.

5. Provide Value at Scale

After many businesses were forced to go completely remote in 2020, video marketing and social media teams have needed to change tactics with the right social media management tools.

As such, many marketing teams focused on valuable, scalable content that can be recorded and created at home as a social media marketing strategy. 

While this may have affected the production quality for some, marketers soon discovered that their home-produced content could still be engaging, as long as it provided value.

This social media marketing strategy came from’s “6 Key Trends To Utilize In Your Social Media Marketing Strategy In 2021.”

6. Take Advantage of Micro-Influencers

Despite predictions that influencer marketing has reached its epitome, influencer engagement is rising and expected to grow even more over the next year.

Collaborating with influencers is an easy way to remain relevant and be discovered by a new audience. 

However, small brands that can’t afford mega influencers should use nano, micro, and mid-tier influencers in their niche. 

Interestingly, such influencers have a closer and more genuine relationship with their followers, often making them more effective. shared this social media marketing strategy on “5 Social Media Marketing Strategies for 2021.”

How Will You Use These Marketing Strategies for Social Media in 2022?

Pro Tip: Before you start your marketing campaign on social media, be sure you have the correct B2B lead generating and sales prospecting tool to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the decision makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B and B2C contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: / Rawpixel.

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