Marketing Strategies for Small Businesses (Updated 2023)

Here are the 6 Top Marketing Strategies for Small Businesses in 2022:

1. Email Marketing

Email marketing is the only digital marketing tool that allows you to build a personalized relationship with customers and continue to nurture them well after their first purchase. 

You can send customers drip campaigns based on an action, like signing up for a consultation or completing a purchase, or send regular newsletters filled with company and product updates.

To use email marketing successfully, consider the following tactics:
• Segment your customers based on demographics or activity
• Use a CRM or EPS to automate sending emails at the right time
• Develop compelling subject lines to make sure your email gets clicked

This marketing strategy came from’s “5 Smart Marketing Strategies for Small Businesses.”

2. Social Media Marketing

Using social media channels to reach and engage your target audience is no longer an option, it’s a must.

Rather than asking yourself if you should be active on social media, you should be asking yourself:

How much time and resources you plan to devote to growing your social media audience and fostering your relationships with leads and customers? shared “6 Highly Profitable Marketing Strategies for Small Businesses.”

3. Establish a Brand

For a small business’s customers and potential customers to know what their company is, does and stands for, they need to have a clear brand identity. 

Once they have decided on their company’s identity they need to match it with a suitable name, logo, colors and imagery that conveys their brand to customers.

Small businesses owners might decide to establish a brand look with the help of a freelancer or by collaborating with an established agency. This process can be costly but in the end, it is worth it. 

Think about the recognition of established brands like McDonald’s or Starbucks and how that recognition is tied to their brands, logos and colors.

This marketing strategy came from’s “8 Marketing Strategies For Small Businesses.”

4. Network, Leverage Local

Be active on LinkedIn.

This is a great way to find others in your industry, join chat groups and forums for advice or event invites. Book a booth at a town fair. Sponsor a few recreational sports teams in the area to place your logo on the back of a shirt.

Have a local magazine or newspaper run an advertisement, maybe even with a discount “if you mention this ad”. 

Host your own event. Invite your community to an open house or lunch and learn session.

Mary Lister shared this marketing strategy on’s “13 Best Marketing Strategies for Small Businesses.”

5. Create a Company Newsletter

A well-written newsletter can be a cost-effective way for small businesses to build communication and rapport with customers and prospects.

To make your newsletter successful, keep the content informative, entertaining and digestible. 

These steps improve the chances of the newsletter being clicked on, opened and read when it’s sent out to your subscribers.

This marketing strategy came from’s “25 Types of Marketing Strategies for Small Businesses – Which Ones Do You Use?.”

6. Invest in Ads

Organic traffic takes a while to build, and as a small business, you want to invest in short-term plays.

Pay-to-play tactics that target buyers with high intent are great for short-term wins to jump-start other objectives.

Google Ads are perfect if you know that your target audience is searching the web for your product or solution. 

If they aren’t, you might consider social media ads instead. Individuals on social media have less buying intent, but with highly targeted ads and enough impressions, you’ll gain the interest of your audience.

42 Ideas for Your 2021 Small Business Marketing Strategy.” was shared on

How Will You Use These Marketing Strategies for Small Business in 2022?

Pro Small Business Marketing Tip: Before you start your marketing campaign, be sure you have the correct B2B lead generating and sales prospecting tool to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the decision makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B and B2C contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: / Suwat Supachavinswad.

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