8 B2B Lead Generation Tips (Updated 2024)

Generating high quality leads is a most important goal for sales, marketing, and business development. We compiled these 8 business-to-business (B2B) tips to give your own lead generation campaigns a huge boost in 2022 to make it your best year ever.

Here are the Top 8 B2B Lead Generation Tips

1. Define Your Goals for Lead Generation

Be clear about what you want.  Do you want 100 more leads in your database?

Do you want to generate $500K in new business in revenue this year?

Do you want to add 20 new customers this quarter?

Get clear on your objective.

This tip came from B2BLeadBlog.com’s “10 Lead Generation and Prospecting Tips for Salespeople”.

2. Social Media Marketing

Social media is an unbelievably wide-ranging area with so many platforms at your disposal to create ongoing lead generation opportunities. There is Linkedin, Facebook, Instagram, Twitter, and more.

You must keep in mind that not all social media channels will be perfectly suitable for your industry and niche, so it is important to divide your time and investment accordingly.

This tip came from WhoisVisiting.com’s “Essential B2B Lead Generation Tips”.

3. Focus on Quality Rather Than Quantity

You can have hundreds of blog posts. If none of them is interesting or engaging, they are irrelevant.

One valuable piece of content is worth 10 irrelevant ones, so keep your focus on highly relevant content that engages your audience.

It’s perhaps the most important lead generation tip there is.

This tip came from AgileCRM.com’s “40 lead generation tips & tricks for small business”.

4. Give Your Website a Makeover

If your website is unappealing, difficult to navigate and offers a poor user experience, people aren’t going to engage with the content you’re presenting.

At the end of the day, your website should look and perform in a modern manner to match peoples’ expectations.

This tip came from NewBreedMarketing.com’s “6 Lead Generation Tips For Beginners”.

5. Always Monitor Your Competition

Did your competition just launch a new product or website? Always keep a close eye on your competition and track what they’re doing.

You can use that information to create more effective ads and additional lead generation strategies of your own.

This tip came from Business2Community.com’s “9 Killer Tips For Successful Lead Generation”.

6. Highlight Customer Testimonials

Customer testimonials can have a strong influence on prospects since they often tell a positive story about your brand. 

In fact, 92% of customers read online reviews before considering a purchase, and 50 or more reviews can lead to a 5.6% increase in conversion rates.

This is especially true in the B2B industry because if you receive authentic positive insights from other organizations using your service. They help eliminate any potential doubts B2B buyers might have about investing money with a new company.

This tip came from Instapage.com’s “The Top 25 Lead Generation Tips Guaranteed to Fill Your Sales Funnel”.

7. Use Mobile-Friendly Forms

Once your content entices visitors to your site, the goal is to get them to convert. 

That is, you want them to provide contact information via an online form that’s intuitive. According to Walsh, designing mobile-friendly forms is one of the best ways to boost your conversions.

Optimizing your forms for mobile means considering how they’ll appear on a smaller screen. Users shouldn’t have to put in extra effort to complete a form on a mobile device.

This tip came from Forbes.com’s “4 Tips For Effective And Affordable Lead Generation”.

8. Distribute Content Smartly

All your better-quality content will go to waste if you haven’t got a concrete content distribution strategy.

Ideally, you want the correct people in your target audience to find out your content, so you have to strategize about how you get it out in front of them.

This tip came from InvoiceBus.com’s “21 Best Lead Generation Tips & Tricks for Small Business”.

How to Use the Top 8 B2B Lead Generation Tips in 2022?

Pro Lead Generation Tip: Don’t forget, before you start an effective lead generation campaign, you need to be sure you have the correct email addresses, direct dial phone numbers, and even cell/mobile phone numbers for the decision makers you are targeting for your lead generation outreach.

Swordfish AI provides the most accurate B2B contact information for lead gen, including cell phone numbers and email addresses. Try Swordfish AI now.

Cover Image Licensed from: 123RF.com / Artur Szczybylo.

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