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Follow-Up Email That Gets Results (Updated 2024)

March 19, 2024 Prospect, Sales

Here are the 4 Best Follow-Up Email Tips to Gets Results in 2022:

1. Following Up After a No-Response

You sent an introductory email, either completely cold or as part of some marketing campaign, and this person didn’t respond. 

What do you do? Just give up? No!

Depending on your initial email, you can follow up with something like this:

“[Following up on (special offer here)]

Hi [name],

I just wanted to follow up with you on the special offer we sent your way. For a limited time, we’re offering a deep discount on our top product. You can save $250 if you act now.

Of course, if you have any questions, we’re available 24/7—just reach out to me directly, and we’ll talk about your options!


[Did you know (surprising fact here)?]”

This follow-up email template came from’s “21 Sales Email Follow Up Templates That Work.”

2. Be Courteous

Sometimes people don’t respond to your emails because they’re busy, they’ve forgotten or they didn’t see it the first time. 

Other times, they know when they’ve skipped responding to an email from you, or when they’ve decided to ghost you. 

Regardless, there’s no need for a passive-aggressive tone regarding their lack of follow-up; that approach isn’t beneficial to you or to them.

Instead, keep your tone helpful and upbeat. Telling them that you are “Just following up” indicates that they lapsed in their communications with you. 

For example:
Saying you “Wanted to share an article about X (topic that relates to their business)” indicates that you’re interested in them and looking out for their best interests.

Daniel Larsson shared this follow up email tip to get a response on’s “Free Examples of Follow up Reminder Emails That’ll Get You Results.”

3. Use Direct and Clear Language in Your Follow-up Email

Most email recipients receive an average of 121 emails a day. 

]In other words, you must be brutal about determining whether an email is worthy of readers’ time and attention.

If an email wastes readers’ time, it can have a negative impact on your relationship with your prospect. In other words, you should make sure that every email you send is direct and clear. Also, implementing a DMARC policy boosts email security and builds trust with prospects.

In the first step, you defined a clear objective for your email, so use it to get right to the point.

Your recipient will appreciate that you respect their time, so you will be much likelier to receive a response. It also helps you build positive feelings. shared “How to Write a Follow-up Email (That People Actually Respond To).”

4. Call To Action

It is more likely for the client to answer if you provide them with a specific offer. 

You can propose time and date for a meeting or a call, or ask for a different person to get in touch with if your lead isn’t the right one for your offer.

If you keep sending follow-up emails without getting a response, align your calls to action with each email you send.

• When would be a good time for you to discuss this in person?
• How about a 5-minute call on Tuesday or Wednesday 10 AM?
• Here’s the link to my calendar, feel free to make an appointment.

This follow-up email tip to get responses came from’s “How to Create the Best Follow-Up Email Strategy.”

How Will You Use These Best Follow-Up Email Tips to Get Results in 2022?

Pro Follow-Up Email Tip: Before you start your followup email campaign, be sure you have the correct B2B lead generating and sales prospecting tool to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the decision makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B and B2C contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: / Sergey Nivens.

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