Companies, both small and large, can offer valuable email insights with successful campaigns they have run.
Here are 5 Email Marketing Examples to Learn From in 2021:
1. Uber (Marketing Campaign: Calendar Integration)
The beauty of Uber’s emails is in their simplicity.
Email subscribers are alerted to deals and promotions with emails. We love how brief the initial description is, paired with a very clear CTA. Perfect for subscribers who are quickly skimming the email.
For the people who want to learn more, these are followed by a more detailed (but still pleasingly simple), step-by-step explanation of how the deal works.
We also love how consistent the design of Uber’s emails is with its brand.
Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns.
This email marketing example came from HubSpot.com’s “18 Examples of Brilliant Email Marketing Campaigns [Template]”.
2. Starbucks: Welcome Them to the List
Welcome emails are a great way to say thank you to your subscribers for signing up to your email marketing campaigns.
You got them, so now it’s time to wow them. And that’s exactly what Starbucks does with their welcome email by keeping it minimal, but still informative.
In the body of the email, the short and sweet text lets you know exactly what to expect from their future emails.
If every email is as simple and digestible (no pun intended) as this one, you’ll be looking forward to their next email in your inbox.
Mailjet.com shared this email marketing example on “Best Email Marketing Campaigns to Get Inspiration”.
3. Airbnb: Gods of Personalisation
A great example of a 2020 email marketing campaign that succeeded in personalisation comes from Airbnb.
While Airbnb’s email copies are not that extravagant design-wise, they get the job done. What it lacks in colours and intricate email templates, it compensates with content!
The two elements that were crucial for Airbnb’s email marketing campaign success were drip marketing, trigger-based emails and feedback forms incorporated into the body of the emails.
Valerie Kakovkina shared “7 Best Email Marketing Campaigns of 2020 and Why They Were So Good” on NetHunt.com.
Dropbox has a pretty cool user re-engagement strategy.
You might think that emails from services that people haven’t been using may not be welcomed by them. But Dropbox proves this thinking wrong.
With a few cute images and a message that’s short and sweet, Dropbox reminds subscribers of its existence in a non-intrusive way.
If you are using this kind of an email strategy, you could also include a ‘limited period offer’ that will encourage people to download or install your product.
“15 Best Email Marketing Examples in 2020” from EngineMailer.com shared this email marketing example.
Lego gives us a perfect email marketing example by making great use of visual appeal. It even includes a video!
With the eye-catching video and minimal but interesting copy, this email would grab any customer’s attention.
The highlight of this email is that the reader doesn’t need to leave the email to watch the video; it plays directly in the email itself.
This email marketing example came from OptinMonster.com’s “10 Brilliant Email Marketing Examples and Why We Love Them”.
How Can You Use These 5 Email Marketing Examples in 2021?
Pro Email Marketing Tip: Before you start your email marketing outreach, be sure you have the correct B2B lead generating and sales prospecting tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Decision Makers you are targeting for your outreach.
Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.
Cover Image Licensed from: 123RF.com / Antonio Guillem.