Sometimes, reaching the right prospects isn’t as simple as it seems. You need to get creative at times.
Here are the Top 5 Creative Ways to Reach Prospects in 2021:
1. Email Prospecting
Many sales firms lean heavily on email prospecting.
It’s deserving of its place at the head of this list of B2B prospecting methods. That’s because of the many advantages it holds over other methods.
There are loads of top-quality email finding tools and lead generation software around to help automate much of the process. You can use these to find an email address for prospects and create engaging email templates to use along the way.
This strategy to reach prospects came from Swordfish.ai’s “6 Best B2B Prospecting Methods to Use in 2021”.
2. Queue Up Your Calls for the Day
While email and social media are great ways to connect with prospects, nothing beats the phone for making meaningful, memorable connections.
However, most salespeople are highly unproductive when it comes to telephone prospecting.
This tip to reach prospects came from HubSpot.com’s “18 No-Brainer Ways to Connect with More Prospects More Easily”.
3. Implement Different Techniques
Depending on your skills, you can implement different techniques in prospecting to increase your chance of getting more leads.
Create a list of all the methods you can and will use in prospecting and plan the time that you will set aside for each method to ensure that all of them are fully maximized.
This technique to reach prospects came from TopDogSocialMedia.com’s “8 Proven Ways to Prospect Effectively (Infographic)”.
4. Develop an Online Presence
Prospecting is all about building trust with potential buyers.
In order to do this, you need to develop a presence where they can become familiar with your name, face, and messaging.
Social media, including LinkedIn, Facebook, and Twitter, can help you establish a personal and professional brand that helps you make connections faster.
This strategy to reach prospects came from Copper.com’s “8 Creative Sales Prospecting Ideas to Try Today”.
5. Resonate With Prospects Through Short Personalized Videos
Try creating a short 45 or 60-second video of yourself that accompanies an email.
These videos can be brief introductions or summaries of what you’re sending them, or simply be a thoughtful “hello.” If they had a question about your product or service, short videos are an ideal opportunity to let them know you have an answer.
Be sure to address them by name. This will remind them that you took time out of your day to dedicate towards your relationship.
This technique to reach prospects came from CloserIQ.com’s “4 Creative Ways to Engage Prospects Virtually”.
What Creative Ways Will You Use to Reach Prospects in 2021?
Pro Tip: Don’t forget, before you start reaching out to your ideal sales prospects, you need to be sure you have the correct B2B lead generating tools to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the Corporate Decision Makers you are targeting for your outreach.
Swordfish AI provides the most accurate B2B contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.
Cover Image Licensed from: 123RF.com / Jozef Polc.