Courtney Jones Speaking at ERE Digital 2020

Courtney Jones, ERE Digital 2020 Speaker presenting on “Modernizing TA for Your Organization”

Courtney Jones is vice president of university relations at Nielsen ,focused on developing strategy to engage and recruit the best collegiate talent to the organization. Prior to her current role, Courtney worked with the multicultural growth & strategy team. She is a sought-after thought leader and subject matter expert, using data, insights, and actionable recommendations to promote the growth opportunities that exist for businesses and brands in an increasingly diverse consumer landscape.

Courtney also held leadership positions in Nielsen’s public affairs group, where she managed community outreach, events, and diversity efforts. In her time with the company, her dedication to growing Nielsen’s footprint as a leader in multicultural insights has been demonstrated in press interviews with top-tier outlets such as, NPR, and to name a few. Committed to helping children from all backgrounds and ethnicities realize their full potential, Courtney is often seen speaking to student groups about planning for the future.

She currently serves on the Board of Sporty Girls, Inc. Previous community involvement includes: Board of Advocates member for the middle school-focused Citizen Schools NY, and volunteering with New York Cares, the Boys and Girls Club, Big Brothers Big Sisters, Ronald McDonald House Charities, and the American Red Cross.

ERE Digital 2020 Presentation:
Modernizing TA for Your Organization

What happens when a big media organization splits into two companies? Major challenges, yes. But also unique opportunities — particularly when it comes to redesigning the TA function. People, processes, systems — the TA team at Nielsen would have to reimagine all of these to create game-changing TA. On top of that, they’d have to do all this during a pandemic.

The good news is that you don’t need to wait for a merger, acquisition, spinoff, or an international emergency to enact real change at your own organization. Courtney Jones and Dee Brogan of Nielsen will share the challenges, opportunities, successes, and — yes — failures they experienced to help you transform TA at your company. Just as importantly, they’ll reveal the personal struggles and triumphs they experienced as change catalysts at Nielsen. During this session, you’ll learn how to:

  • Analyze your TA department to gauge whether it’s meeting business needs
  • Streamline and update processes to add the most value
  • Engage stakeholders to enact real change

Change management is never easy. But in this session, you’ll discover how to leverage a data-driven model to create a strategy for change that will help you elevate and modernize your TA function — even during today’s tough times. Especially during today’s tough times.

Courtney Jones
VP, University Relations

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