Cold Emails That Get Responses in 2021

Here are the Best Cold Emails Tips to Get Responses in 2021:

1. Target the Right Person

It’s essential to get your email in front of the right person on the first try. 

If you rely on others to forward your emails spontaneously to the right people, you’re kidding yourself, and the results will prove it. 

You need to communicate with the one person who will benefit most from what you’re offering and who has the authority to make the decision to work with you.

If you’re reaching out to small businesses, contact the owner directly. If you’re reaching out to larger businesses, it can be tricky to find the right person. 

However, LinkedIn is excellent at helping to find good targets. Search for a specific job title within an organization, such as “VP of HR IBM,” and LinkedIn will give you a match.

Once you have found the right decision maker, you can use a tool such as Swordfish to find your prospect’s email address and other contact information.

GMass.co shared “6 Ways to Write Highly Effective Cold Emails That Get Responses.”

2. Send Your Email at the Right Time

The exact open-rate numbers for specific times vary. Use your cold outreach software to schedule your campaigns at the right times. 

Overall, you want to catch your prospects when they are fresh-minded and in work mode, which usually means first thing in the morning or in the early evening.

Emailing between 5-6 a.m. could get you an open rate of 37% and a response rate of 8%. 

Emailing your prospects between 7-9 p.m. could help you achieve an open rate of 48% and response rate of 8%.

And according to 14 studies curated by CoSchedule, the best days to send emails is Tuesday, Thursday and Wednesday (in that order):

Raghav Haran shared this cold email tip on SingleGrain.com “How to Get More Responses From Your Cold Emails.” 

3. Craft the Perfect Subject Line

Once you send the email, there’s only one thing that determines whether your prospect will actually read it or not: your subject line.

If you get that wrong, then all the hard work you put into the body of the email goes waste. No one will read it.

That’s what happens to nearly 50% of the emails we receive every single day. We delete them in under five minutes.

LevelingUp.com shared “How to Get More Responses From Cold Emails.”

4. Have a Great Email Signature

Most prospects use your signature as a trust indicator. 

Your signature shouldn’t distract from the copy but it has to prove you’re a real person that can be trusted. 

Remember that this is the first email the recipient is getting from you so make sure their “Spidey senses” don’t get triggered.

Good signatures are short and include the following details:
• Full name
• Job or profession title
• Phone number
• Website address or other online profile (e.g. LinkedIn)
• A photo of you (better) or company logo (decent)

This cold email tip to get responses came from Keap.com’s “Tips For Writing Cold Emails That Get Responses.”

5. Indirect Ask

Don’t go straight for the kill. 

Does the final line in your cold emails look something like this?

Are you available this Friday to jump on a quick 15-minute call to discuss?

If so, you might want to reconsider. 

We know how great you are, but it’s important to remember your prospects don’t know your winning personality and anecdotes. 

They are busy people. It’s difficult to transfer the value of jumping on a 15-minute call with a stranger for a product you don’t know in under 200 words.

A while ago, one cold emailing agency experimented with a much more open ended closer. 

They tested a simple phrase:
“Is that something you’re interested in hearing more about?”

The results?

Not only did they get more positive replies because people felt less pressured, they also saw a big improvement in deliverability for their emails. 

This was because people were less inclined to mark their emails as spam because of the less aggressive call to action.

This cold email tip to get more responses came from Wiza.co’s “30 Cold Email Tips to Kick Outbound Sales Into Gear.”

How Will You Use These Cold Emails Tips to Get Responses in 2021?

Pro Cold Email Tip: Before you start your cold email outreach campaign, be sure you have the correct B2B lead generating and sales prospecting tool to find email addresses, direct dial phone numbers, and even cell or mobile phone numbers for the decision makers you are targeting for your outreach.

Swordfish AI provides the most accurate B2B and B2C contact information, including cell phone numbers and email addresses of executives, managers, and key decision-makers. Try Swordfish AI now.

Cover Image Licensed from: 123RF.com / Galina Peshkova.

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